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美国智能手机市场份额:季度数据(2023 年 Q2 - 2025 年 Q3)
Counterpoint Research· 2025-12-11 01:42
Core Insights - The article discusses the smartphone market trends and shipment volumes, highlighting the performance of major brands in the U.S. market for Q3 2025 and the impact of various economic factors on these trends [4][8][11]. Market Highlights - Despite ongoing tariff issues, U.S. smartphone shipments saw a slight year-on-year increase in Q3 2025, attributed to a rise in imports from Vietnam and India, compensating for the decline in imports from China [8][11]. - Apple experienced a decline in market share both year-on-year and quarter-on-quarter, yet maintained growth in annual shipments due to strong performance from the iPhone 16e. The iPhone 17 series shipments remained stable but faced challenges from strong demand [8][11]. - Samsung's market share saw a minor increase of 1 basis point year-on-year but a decrease of 3 basis points quarter-on-quarter, primarily due to strong growth from Google [8][11]. - Motorola's performance weakened in Q3 due to soft prepaid demand influenced by macroeconomic and political factors, leading to a decline in its market share [8][11]. - HMD exited the U.S. market, prompting a cessation of tracking for this brand by the research firm [8][11]. Brand Performance - In Q2 2024, Apple held a 52% market share, which increased to 53% in Q3 2024, but dropped to 50% by Q3 2025. Samsung's share fluctuated, reaching 24% in Q3 2024 and stabilizing at 24% in Q3 2025. Lenovo's share remained consistent at 12% during the same period [9][15]. - The overall smartphone shipment volume in Q1 2025 increased by 9% year-on-year, driven by preemptive stocking to avoid potential tariff impacts, particularly in March [15][21]. - Motorola achieved its highest market share of 11% in Q1 2025, attributed to the early launch of its G series and improved positioning in the prepaid market [15][21]. Economic Impact - The article notes that the U.S. smartphone market faced a 9% year-on-year decline in Q4 2024, influenced by low upgrade rates and extended upgrade cycles. Apple and Samsung both experienced declines in shipments during this period [18][21]. - In Q3 2024, the U.S. smartphone market saw a 6% year-on-year decline, primarily due to weak demand in both prepaid and postpaid channels [21].
谷歌领跑美国黑五前智能手机促销,苹果最终领先收官
Counterpoint Research· 2025-12-11 01:42
Core Insights - Google led the postpaid promotional value ahead of Black Friday, but its promotional efforts were slightly weaker than Apple's during the event [4][5] - The postpaid promotional landscape remains competitive and evolving, with Google launching early promotions for the Pixel 10 series to capture holiday sales momentum [5][7] - Apple increased advertising efforts to catch up with Google, introducing aggressive promotions for the iPhone 17 series through T-Mobile and Verizon [7] - Samsung maintained strong promotional efforts in the postpaid market, although many offers required trade-ins or stricter plan conditions [7][8] Promotional Trends - Motorola and Samsung led the prepaid promotional market, with Metro offering significant discounts across various price tiers [8][10] - Total Wireless ranked second in promotional efforts, featuring substantial discounts on iPhone models during Black Friday [10] - The average promotional price rankings showed Motorola and Samsung tied for first, with TCL in third place [8] Market Dynamics - The foot traffic during Black Friday reflected economic conditions, with lower store visits compared to previous years [11] - The reliance on installment plans for smartphone purchases indicates resilience in the U.S. smartphone market under macroeconomic pressures [11] - The absence of tariffs on smartphone pricing due to agreements with India, Vietnam, and China has kept consumer costs stable [11]
全球电动汽车市场份额季度数据(2024 年 Q1 - 2025 年 Q3)
Counterpoint Research· 2025-12-11 01:42
Core Insights - The article discusses the performance and market share of major Battery Electric Vehicle (BEV) manufacturers, highlighting the growth trends and competitive landscape in the electric vehicle market [6][9][11]. Group 1: Market Performance - BYD continues to lead the global BEV market with nearly 600,000 units sold in Q3 2025, representing a 33% year-on-year growth. The company has a strong presence in overseas markets, contributing 27% to its sales [6]. - Tesla ranks second with over 13% global market share, achieving a 7% increase in sales year-on-year in Q3 2025, driven by the strong performance of the updated Model Y and preemptive purchases in the U.S. before the EV tax credit expiration [11]. - Geely Holding ranks third with a 10% global BEV market share, experiencing a 51% year-on-year increase in sales in Q3 2025, supported by its brands targeting the economy and mid-range electric vehicle segments [7][10]. Group 2: Sales and Market Share Trends - Global sales of new energy vehicles saw a significant year-on-year increase of 32% in Q3 2025, with BEVs accounting for two-thirds of total electric vehicle sales. The BEV penetration rate reached a record high of 18% of global passenger car sales, up from 14% the previous year [9]. - China remains the core driver of global growth, contributing 60% of global BEV sales, followed by Europe and the U.S. [9]. - The top-selling electric vehicles in Q3 2025 included Tesla Model Y, Geely Galaxy, and Tesla Model 3, indicating strong competition among leading brands [9]. Group 3: Competitive Strategies - BYD's competitive advantage lies in its diverse product offerings in BEV and PHEV segments, particularly in compact SUVs and sedans, maintaining its market leadership through competitive pricing and scale effects [6]. - Geely's strategy of combining affordable pricing with advanced software has resonated well with consumers in the competitive Chinese market, with its Galaxy brand contributing over half of its total BEV sales [10].
2025 台积电年度观察:来自 Counterpoint 研究的 10 篇报告数据
Counterpoint Research· 2025-12-11 01:42
Core Insights - The article emphasizes the strong position of TSMC in the advanced semiconductor manufacturing sector, particularly in the smartphone AP-SoC market, with a projected 51% of shipments utilizing advanced processes by 2025 [4] - TSMC's revenue for Q3 2025 is expected to reach approximately $33.1 billion, driven by strong demand for AI GPUs and high-performance computing [8] - The global pure-play foundry revenue is projected to grow by 17% in 2025, primarily fueled by AI and high-performance computing chip demand [15] Group 1: TSMC's Market Position - TSMC is expected to capture over 75% of the advanced process smartphone SoC shipment share by 2025, with a year-on-year shipment growth of 27% [4] - The company is set to maintain a leading position in advanced process manufacturing, with a utilization rate above 90% for its cutting-edge nodes [19] - TSMC's market share in the global foundry market is projected to rise to 35%, with revenue growth exceeding 30% due to large-scale AI chip orders [22] Group 2: Advanced Process Nodes - The 2nm node is anticipated to contribute over 10% of TSMC's revenue by 2027, despite only accounting for 1% in 2025 [15] - TSMC's N3 and N5 nodes are expected to remain fully utilized, driven by strong AI demand and flagship smartphone sales [29] - The introduction of the N2 process in late 2025 and the A16 in late 2026 will further strengthen TSMC's partnerships with clients in advanced technology [26] Group 3: Financial Performance - TSMC's Q3 2025 revenue is projected to exceed previous guidance, reflecting robust demand for 3nm and sustained high utilization of 4/5nm nodes [8] - The company is expected to double its AI-related revenue by 2025, supported by ongoing investments in advanced process nodes [32] - TSMC's financial results highlight the resilience of the semiconductor and AI industries, with expectations of outperforming overall industry performance in the coming years [32]
全球折叠屏智能手机出货量在 2025 年 Q3 创历史新高,为 2026 年爆发式增长奠定基础
Counterpoint Research· 2025-12-04 01:03
Core Insights - The global foldable smartphone shipment volume reached a record high in Q3 2025, with a year-on-year growth of 14%, driven primarily by the strong performance of Samsung's Galaxy Z7 series [4][5]. Market Performance - In Q3 2025, foldable smartphones accounted for 2.5% of global smartphone shipments, indicating a growing acceptance in the high-end market [5]. - The book-style foldable models led market expansion, supported by the launch of Samsung's Galaxy Z Fold7 and Huawei's Mate series [5]. - The clamshell foldable models also performed well, benefiting from Samsung's refreshed product line and the strong showing of Motorola's Razr 60 series [5]. Future Projections - The foldable smartphone market is expected to close 2025 with a year-on-year growth of around 16%, maintaining a stable growth trajectory [8]. - By 2026, the market is anticipated to enter a significant expansion phase, driven by improvements in durability, thinner and lighter designs, and enhanced AI-driven software experiences [8]. - Apple is expected to enter the foldable market in the second half of 2026, potentially triggering a new upgrade cycle among high-end users [8][9]. Competitive Landscape - The competition in the foldable smartphone market is set to intensify with Apple's entry, prompting existing manufacturers to accelerate their technological advancements and product differentiation strategies [8][10]. - Samsung's recent launch of the Galaxy Z TriFold is a strategic pilot aimed at solidifying its technological leadership before broader commercialization [9][10].
苹果推动中国双 11 期间智能手机销量同比增长 3%
Counterpoint Research· 2025-12-04 01:03
Core Insights - The article highlights that the smartphone sales in China during the Double 11 shopping festival saw a year-on-year increase of 3%, primarily driven by strong demand for the Apple iPhone 17 series [4][5][7]. Smartphone Market Performance - The iPhone 17 series, particularly the base model, has shown remarkable performance with sales more than doubling year-on-year, while the Pro and Pro Max models also experienced mid to high double-digit growth [5][8]. - Excluding Apple, the overall smartphone market in China declined by 5% year-on-year, indicating a more cautious consumer environment and weak momentum at the start of Q4 [7][8]. - Huawei faced the largest decline among major smartphone brands due to the delayed launch of its flagship Mate 80 series, which missed the Double 11 sales period [7][8]. - Xiaomi's sales dropped by 11% year-on-year, attributed to the early release of the Xiaomi 17 series, which shifted the sales peak forward by a month [7][8]. Strategic Shifts in the Industry - Major smartphone brands are shifting their focus towards newly launched high-end models, which has further suppressed overall sales [8]. - The early launch of the Xiaomi 17 series and the strong performance of the previous generation Xiaomi 15 series during the Double 11 period highlight the impact of product timing on sales performance [8].
苹果单月市场份额创历史新高
Counterpoint Research· 2025-12-04 01:03
Core Insights - Apple achieved a record global smartphone market share of 24.2% in October 2025, marking a historic high for a single month [4][5] - The success of the iPhone 17 series, driven by a significant upgrade cycle in major markets like the US, China, and Western Europe, was a key factor in Apple's growth [5][9] - The iPhone 17 series outperformed the previous iPhone 16 series in sales, particularly in China, where the growth rate reached 47% year-on-year [6][8] Market Performance - In October, Apple's smartphone shipments increased by 12% year-on-year, with the iPhone 17 series being the main contributor to this growth [5][9] - The basic model of the iPhone 17 showed the highest year-on-year growth among new models, benefiting from its competitive pricing and features similar to the Pro models [6][9] - The iPhone 17 series' strong sales were supported by external factors such as a concentrated upgrade cycle post-pandemic and promotional events like the Mid-Autumn Festival and early Double 11 sales [8][10] Future Outlook - Counterpoint Research anticipates that Apple will maintain high growth through Q4 2025, potentially achieving record shipment volumes and becoming the world's leading smartphone brand for the first time since 2011 [9][10] - The ongoing success of the iPhone 17 series, combined with holiday promotions, is expected to further boost Apple's Q4 and annual shipment figures [10]
联想 2025 年 Q3 营收同比增长 15%;PC、智能手机和平板电脑推动 12% 增长
Counterpoint Research· 2025-12-04 01:03
Core Insights - Lenovo achieved revenue of $20.5 billion in Q2 of fiscal year 2026, marking a 15% year-over-year growth and a 9% quarter-over-quarter increase, continuing its recovery trend for the eighth consecutive quarter [4][5] - The company reported that AI PCs now account for over 33% of its total PC shipments, reflecting a significant acceleration in AI PC development [4][5] Financial Performance - Lenovo's net profit for the quarter was $380 million, a decrease of 25% quarter-over-quarter and a slight decline of 1% year-over-year, attributed to increased AI investments and seasonal cost increases [5][6] - The Intelligent Devices Group (IDG), which includes PCs, tablets, smartphones, and smart devices, saw a revenue increase of 12% year-over-year, with operating profit rising from $950 million to $1.1 billion [6][11] Regional Growth - Lenovo experienced double-digit growth across all regions, with the U.S. market growing by 13% and China by 24% [5][11] - The company maintained a PC market share of 25.6%, an increase of 1.8 percentage points year-over-year, and a Windows AI PC market share of 31.1%, up from 30.6% in the previous quarter [9][11] Business Segments - The Infrastructure Solutions Group (ISG) reported revenue of $4.1 billion, a 5% decline quarter-over-quarter but a 24% increase year-over-year [11] - The Solutions and Services Group (SSG) generated $2.6 billion in revenue, reflecting a 13% quarter-over-quarter growth and an 18% year-over-year increase [11] Future Outlook - Lenovo plans to deepen its "Hybrid AI for All" framework, integrating device intelligence, edge collaboration, and enterprise AI into a unified architecture [15] - The company aims to enhance personalized AI experiences across multiple devices and strengthen AI-driven solutions in digital office, hybrid cloud, and sustainable services [15][16]
2025 Motorola 手机观察:来自 Counterpoint 研究的 10 篇报告数据
Counterpoint Research· 2025-11-28 01:03
Core Insights - The article highlights the significant growth of Motorola in the smartphone market, particularly in India and the foldable smartphone segment in Europe and North America [5][15][26]. Group 1: Motorola's Performance in India - In Q3, India's smartphone shipments increased by 5% year-on-year, with Motorola's shipments growing by 53%, driven by strong demand for the G and Edge series and expanded channel coverage [5]. - In the first half of 2025, India's smartphone exports grew by 30% to 40 million units, with Motorola achieving a sevenfold year-on-year increase, surpassing 1 million units, 95% of which were exported to the U.S. [15]. - Motorola's shipments in India for Q2 2025 saw an 86% year-on-year increase, supported by strong demand for the G and Edge series and expanded distribution in smaller cities [18]. Group 2: Foldable Smartphone Market - Motorola Razr 60 led the foldable smartphone market in Western Europe with a 15% share, and combined with the Razr 50, the two models accounted for approximately 27% of the market [9]. - The global foldable smartphone market is recovering, with a 45% year-on-year growth in Q2 2025, and Motorola's pricing strategy has given it a competitive edge in the U.S. market [11]. - Motorola has become the second-largest foldable smartphone brand in Europe, successfully replacing HONOR due to its more affordable Razr 50 model [26]. Group 3: Overall Smartphone Market Trends - In Q2 2025, global smartphone shipments increased by 2%, driven by growth in developed markets, with Motorola's shipments rising by 16%, making it one of the fastest-growing major brands [22]. - Motorola's global smartphone shipments doubled from 2020 to 2024, achieving a historical high in 2024, with a compound annual growth rate (CAGR) of 15% during this period [29]. - In Q1 2025, India's smartphone shipments declined by 7%, but Motorola continued its growth trajectory with a 59% increase, primarily driven by strong demand in offline channels [30].
智能手表迈入卫星连接与全球覆盖新时代
Counterpoint Research· 2025-11-28 01:03
Core Viewpoint - The article discusses the significant growth potential of satellite-enabled smartwatches, predicting that their shipment share will increase from 2% in Q3 2025 to 28% by 2030, driven by advancements in NB-NTN technology and increasing consumer demand for reliable connectivity in remote areas [4][5][9]. Market Trends - Satellite-enabled smartwatches are emerging as a frontier in the wearable device ecosystem, connecting terrestrial networks with non-terrestrial networks (NTN) [5]. - The early market (2025-2026) will be dominated by brands like Apple and Huawei, which have proprietary satellite solutions, while from 2027 onwards, more Android OEMs will adopt standardized NB-NTN technology [5][8]. Adoption Drivers - The introduction of satellite SOS services by Apple in 2022 and Huawei's satellite connectivity service in 2023 has shifted satellite communication from niche to mainstream [9]. - The demand for reliable communication in outdoor and remote areas is expected to accelerate the adoption of satellite smartwatches [9]. Brand Strategies - Apple plans to expand its satellite functionality to the Apple Watch Ultra 3 by Q3 2025, partnering with Globalstar for two-way NTN messaging and SOS features [10]. - Google’s Pixel Watch 4 will be the first Wear OS smartwatch to support true two-way satellite communication based on the 3GPP NB-NTN standard [13]. - Garmin's Fenix 8 Pro will support two-way SOS and satellite messaging, reinforcing its position in the outdoor safety market [14]. - Huawei's Watch Ultimate 2 will utilize China's Tiantong system for satellite communication, currently limited to the domestic market [15]. Ecosystem Development - The development of NB-NTN in wearables is driven by advancements in chipsets and collaborations with satellite operators [16]. - Major chipset platforms are integrating NB-IoT and NTN functionalities, laying the groundwork for the next generation of satellite-enabled wearables [16]. - The competition will focus on battery efficiency, seamless switching between cellular and satellite networks, and stronger partnerships with satellite service providers [16].