后浪研究所
Search documents
性压抑的年轻人,开始和AI「做爱」丨2026人机恋报告
后浪研究所· 2026-02-14 02:06
Core Insights - The article discusses the growing trend of young people engaging in relationships with AI companions, highlighting the emotional support and companionship they provide in a digital age [2][3][92]. - A survey conducted by "Post-Wave Research Institute" reveals that a significant portion of young individuals are open to or actively using AI for romantic interactions, with motivations ranging from alleviating loneliness to curiosity about new experiences [3][29]. Group 1: Usage Statistics - As of July 2025, AI companionship applications have reached 220 million downloads globally, generating approximately $120 million in annual revenue [3]. - Among survey participants, 22% occasionally use AI for romantic simulations, while 6.2% exhibit deep reliance on AI companions, primarily from first-tier cities [7][9]. - The average daily interaction time with AI companions is reported to be 70 minutes, with some users engaging for up to 12 hours a day [21][41]. Group 2: Demographics and Preferences - The demographic breakdown of users shows that 66.9% are female and 33.1% are male, with the majority being post-90s and post-00s [4]. - The most popular platforms for AI companionship include romantic virtual games (37.3%) and AI character interaction platforms (36.8%) [17]. - Gender differences in platform preferences are noted, with males favoring AI character interaction platforms and females leaning towards romantic virtual games [18]. Group 3: Motivations for AI Relationships - The primary reasons for engaging with AI companions include alleviating loneliness (32.4% for post-05s) and curiosity about new experiences (29.7% for post-05s) [31][34]. - Female users particularly value unconditional attention and emotional support from AI, while male users often use AI as an emotional outlet [33][34]. - Different age groups exhibit varying motivations, with younger users seeking novelty and older users looking for emotional support [35][36]. Group 4: Concerns and Limitations - Concerns regarding AI relationships include fears of privacy breaches (61.5% of females) and emotional dependency [61][63]. - Users express skepticism about AI's ability to provide genuine emotional connections, with many believing that AI cannot fully replace human relationships [91][92]. - The article highlights that while AI can offer emotional value, it lacks the physical presence and understanding that human relationships provide [91]. Group 5: Future Perspectives - The article speculates on potential future scenarios for human-AI relationships, including the possibility of merging consciousness with AI or creating physical embodiments of AI companions [78][79]. - A significant portion of respondents (15.7%) supports the idea of "joint demise" with AI, indicating a deep emotional investment in these digital relationships [79]. - The evolving nature of human-AI relationships reflects a broader search for emotional fulfillment in a high-pressure society, suggesting that AI companions serve as a supplementary source of comfort rather than a complete replacement for human interaction [92].
「从夯到拉」锐评21家大厂新春礼盒,开箱全是狠活
后浪研究所· 2026-02-13 02:04
Core Insights - The article discusses the trends and highlights of the 2026 Spring Festival gift boxes from major companies, emphasizing practicality, interactivity, and a sense of adventure in their designs [3]. Group 1: Internet Giants - Alibaba's gift box features a classic red design with a "joy" theme, including traditional items like couplets and red envelopes, along with practical items like a multi-functional blanket and a calendar [6][8]. - Tencent's gift box adopts a minimalist approach with a simple red design, focusing on traditional elements and introducing blind boxes for added interactivity [12][14]. - JD's gift box emphasizes "good luck" with a red and gold color scheme, including traditional items and a unique wall hanging that can be displayed [17][19]. - Meituan's gift box centers around the theme of "bringing happiness home," featuring practical items and a collaboration with a charity project to donate playgrounds to rural children [21][24]. - Kuaishou's collaboration with Wangwang results in a vibrant gift box shaped like a suitcase, filled with popular snacks and interactive items like a doorbell that plays sounds [26][30][32]. Group 2: Unique Designs and Themes - Zhihu's gift box stands out with a blue theme and includes a "Good Question" calendar, promoting daily reflection and thought [34][36]. - Ctrip's gift box focuses on cultural elements, featuring traditional crafts and a festive atmosphere [38][40]. - Cainiao's gift box resembles a retro television, combining snacks with creative items like a plush toy that interacts with users [45][49]. - Beisi's gift box emphasizes a theme of "dreams without limits," featuring tech gadgets and interactive elements [53][56]. - Giant Network's gift box includes traditional items and a gold coin, symbolizing prosperity and success in the new year [61][65]. Group 3: Practical and Creative Elements - Style3D's gift box features a unique cylindrical design with a mix of health products and fun items, appealing to young consumers [75][78]. - Xiaohongshu's gift box focuses on travel, including a custom suitcase and travel accessories, promoting a sense of adventure [82][84]. - Xpeng's gift box includes a functional suitcase and travel gear, emphasizing practicality for short trips [88][90]. - Sanban's gift box is designed as a giant gold bar, filled with oral care products, symbolizing wealth and prosperity [92][94]. - 360's gift box centers around coffee-making equipment, enhancing the experience of transitioning from holiday to work mode [98][100].
这是一份「含马量」极高的书单,赞美伟大的马
后浪研究所· 2026-02-11 08:22
Group 1 - The article emphasizes the significance of horses in civilization, highlighting their role in connecting war, trade, and power throughout history [9][11] - It presents a curated reading list themed around "horses," showcasing various books that explore the cultural, historical, and philosophical implications of horses [4][5] - The reading list includes diverse genres, from historical accounts to fictional narratives, illustrating the multifaceted relationship between humans and horses [3][4] Group 2 - The book "Horses and the Creation of Civilization" by David Chaffetz discusses how horses redefined human history and their importance as a strategic resource for empires [9] - "Longxi to the West, Rome to the East" by Edward Berman presents the Silk Road as a "horse road," emphasizing the strategic value of horses in the Tang Dynasty [11] - "The Litchi of Chang'an" by Ma Boyong narrates a thrilling story involving the transportation of litchis, showcasing the challenges faced by horses in ancient China [15] Group 3 - "The Disaster of No Cause" by Dick Francis, a suspense novel set in the horse racing world, reflects the author's deep understanding of the industry [14] - "Chinese Monsters" provides insights into mythical creatures, including horses, from Chinese folklore, appealing to readers interested in cultural heritage [19] - "The Story of Chess" by Stefan Zweig uses the metaphor of the horse in chess to explore deeper psychological themes [28] Group 4 - "The Count of Monte Cristo" by Alexandre Dumas is highlighted as a classic novel that intertwines themes of revenge and redemption, featuring a protagonist with a strong connection to horses [42] - "The Principles" by Ray Dalio, while a success guide, is rooted in the author's personal failures, offering valuable lessons applicable to various fields [59] - "The Great Failure" by Wu Xiaobo chronicles the stories of once-thriving companies that faced downfall, providing insights into the business landscape [55]
抠门的年轻人,开始买「千元报废车」
后浪研究所· 2026-02-10 07:50
Core Viewpoint - The article highlights the increasing affordability of second-hand cars, particularly for young buyers, and how this trend is reshaping their commuting experiences and financial decisions [4][18]. Group 1: Personal Experiences of Buyers - Xu Youyou purchased a 2008 Honda Fit for 5,000 yuan, including minimal transfer fees and insurance, showcasing the low cost of second-hand vehicles [4][11]. - Zhang Yiting acquired a 2015 Chery E3 for 7,500 yuan, emphasizing the surprising affordability of second-hand cars compared to her initial expectations [14][18]. - Jiang Yu bought a 2006 Peugeot 206CC for 9,998 yuan, initially skeptical of the price but ultimately satisfied with the purchase despite some mechanical issues [21][24]. Group 2: Market Trends and Insights - The second-hand car market is seeing a significant influx of affordable fuel vehicles, with prices for older models dropping dramatically due to the rise of electric vehicles [18][19]. - A report indicates that young consumers are increasingly purchasing second-hand cars, with a price range concentrated between 50,000 to 100,000 yuan, favoring fuel cars over electric ones [18][19]. - Observations suggest that from 2024 onwards, many second-hand fuel cars will experience price drops, with some older models even falling into the 1,000 yuan range [18][19]. Group 3: Financial Considerations - The financial burden of owning a second-hand car is often less than anticipated, with Xu Youyou calculating her monthly expenses to be around 150 yuan for fuel and 80 yuan for parking [46]. - The concept of paying for a second-hand car in full, as opposed to financing a new vehicle, is seen as a stress-reliever for buyers, allowing them to avoid debt [46][40]. - The article emphasizes that the low initial cost of second-hand cars allows buyers to invest in repairs and modifications without significant financial strain [36][40].
00后,民办本科,他们是怎么在外贸赛道上「闷声发财」的?
后浪研究所· 2026-02-09 10:36
Core Viewpoint - The article highlights the entrepreneurial journeys of young individuals from Zhengzhou Xias College, inspired by the success of alumni like Wang Ning, who have successfully ventured into foreign trade despite lacking traditional resources and backgrounds [3][41]. Group 1: Entrepreneurial Background - Wang Ning's success story serves as a beacon for students, encouraging them to explore entrepreneurship rather than traditional employment [3]. - Many students have engaged in small business ventures during their college years, gaining practical experience in commerce [3][41]. - The entrepreneurial environment at the college has led students to seize opportunities in the foreign trade sector, capitalizing on China's supply chain advantages [3][41]. Group 2: Growth in Foreign Trade - In 2021, China's goods trade reached a record high of 39.1 trillion yuan, with exports growing by 21.4%, indicating a booming foreign trade environment [5]. - Young entrepreneurs like Li Jiale and He Jiakun have reported significant revenue growth, with some achieving annual revenues of 20 million to 30 million yuan by 2025 [3][41]. Group 3: Individual Success Stories - Li Jiale started his foreign trade business at 19, initially focusing on low-cost products like swim rings, and achieved rapid growth in inquiries and orders [5][10]. - He Jiakun, motivated by family business aspirations, began his foreign trade journey with a focus on fitness equipment, achieving significant sales growth within a year [12][41]. - Both entrepreneurs have adapted their strategies to the evolving market, leveraging personal experiences and insights to build successful businesses [12][41]. Group 4: Challenges and Adaptations - The article discusses the challenges faced by these entrepreneurs, including fluctuating market conditions and the need for continuous adaptation in their business strategies [30][32]. - Li Jiale and He Jiakun emphasize the importance of maintaining focus on core business operations and avoiding distractions from social engagements [30][34]. Group 5: Future Aspirations - The young entrepreneurs have set ambitious revenue targets for the coming years, with plans to expand their businesses significantly [41][45]. - They aim to serve as mentors for future students, sharing their experiences and insights to foster a new generation of entrepreneurs [41][45].
东亚女儿,不想再做妈妈的「精神老公」了
后浪研究所· 2026-02-06 06:11
重 新 做 回 女 儿 。 撰 文| 张 晶 编 辑| 薇 薇 子 封 面 来 源| 《 请 回 答 1 9 8 8 》 妈妈的"精神老公" "你变了,你心里没有我了,天天就想跟别人出去玩。" 这种大多发生在伴侣之间的对话,却时常发生在小野和她的妈妈之间。只要小野让妈妈稍不满意,类 似的话妈妈就会脱口而出。 33岁的浙江女孩小野在7岁时经历丧父,从此她的人生开始"围着妈妈转"。 在她印象中,妈妈一直是 个"能量黑洞",情绪敏感,她需要承担起哄妈妈开心的责任,做妈妈的"小太阳"。 她几乎包办了母亲的人生。 小时候,妈妈跟邻居闹矛盾,回来跟小野哭诉,她拿着刀上门找邻居理论;妈妈生病,她也会半夜起 来带着她去医院;妈妈跟男朋友分手,难过地吃不下饭,当时还是初中生的小野,还需要安慰失恋的 妈妈。 更重要的是,从小到大跟妈妈的冷战中,小野永远是那个最先低头让步的人——母女冷战时,妈妈会 把自己关在书房里一整夜不理她,小野怕妈妈出事,抱着被子睡在书房门口,以及,不论对错,她要 先开口向妈妈道歉,带她出去吃饭哄她开心。 小野成年后,她和妈妈之间的这种关系错位,似乎也被放大了。 妈妈控制不了自己的占有欲,她不希望女儿的注意力 ...
年货主理人,涌入山姆「一键过年」
后浪研究所· 2026-02-05 11:38
年 货 要 求:有 心 意,还 要 有 新 意 。 撰 文| 杨 柳 年货主理人的满足感,是山姆给的 中国人的年能不能过好,早在置办年货的时候就决定了。 作为家里的年货主理人,北京人莉莉一到腊月就开始犯焦虑。 上有父母要照顾口味,吃的要健康还不让乱花钱,下有孩子要兼顾 新鲜,每天眼巴巴地望着你吵着"要惊喜",还有亲戚朋友的人情往来,一年之中就靠着年货拉进关系。 往年提前一个月,她就要和丈夫开始分头忙活:电商比价、线下跑店、反复确认清单,生鲜要研究食材是否安全,礼盒要确保品 牌是否体面, 过个年硬生生变成了"拉锯战",耗时耗力不说,全家人还不一定满意。 "难道就不能有个商家,帮我把所有问题一口气全部解决吗?"今年,莉莉在朋友圈获得启发, 她发现,她的社交圈已经开始"山 姆化"了。 这几年,山姆在城市家庭里的存在感越来越强。它不只是一个仓储式会员店,更像是城市生活方式的风向标,还有社交平台上动 不动刷屏的必买清单,让它逐渐成为不少家庭筹备年货的"默认选项"。 上周末,莉莉和丈夫开车去了一趟北京山姆门店。一进门,就被浓浓的年味包围了。 在这家上万平的大型"仓储超市"入口,已是成片的红。春联、福字、马年装饰高高挂起。 ...
年轻人,疯抢「健康福」
后浪研究所· 2026-02-03 08:10
Core Viewpoint - The article emphasizes the increasing importance of health among young people, highlighting a cultural shift where health is prioritized over work and wealth, as evidenced by recent trends and consumer behavior [5][21]. Group 1: Health Awareness - A recent report by Accenture indicates that the importance of health among Chinese consumers has risen significantly, with the emphasis on health increasing from 78% in 2021 to 87% in 2023 [5]. - The younger generations, particularly those born in the 2000s and 1990s, show the most significant increase in health awareness, with rises of 16% and 14% respectively [5]. - Health issues traditionally associated with older age groups, such as diabetes and heart disease, are increasingly affecting younger individuals, prompting a shift in health consciousness [10][11]. Group 2: Changing Social Conversations - Social discussions among young people are shifting from leisure topics to health-related subjects, focusing on quality sleep, nutrition, and disease prevention [11]. - The rise of health anxiety has led young individuals to seek reliable health information, often turning to AI applications for guidance and management of their health concerns [12][13]. Group 3: Digital Health Solutions - The AI health application "Ant Financial's Ahfu" has gained popularity among young users, providing services such as health inquiries, report analysis, and personalized health plans [13]. - The app has seen significant engagement, with 39% of its users being from the post-90s and post-00s demographics, answering over 10 million health questions daily [13]. Group 4: Cultural Shift in Values - The recent "Health Blessing" initiative by Alipay reflects a broader societal trend where health is becoming a central theme in cultural practices, replacing previous focuses on work-related achievements [15][21]. - The shift from seeking "Dedication Blessings" to "Health Blessings" symbolizes a change in priorities among young people, who now value health as a fundamental aspect of their lives [21][22].
团圆的N种方式:年轻人花式过春节
后浪研究所· 2026-02-02 06:27
谁 说 年 轻 人 不 爱 过 年 ? 春 节,从 来 不 只 有 一 种 过 法 。 对于这届年轻人来说,团圆正在呈现出前所未有的多样性。 有人在大家族的聚会上设计互动游戏,让 十几口人重新找回真正的欢声笑语;有人选择留在异乡,和志同道合的朋友策划一场精心准备的 " 除 夕派对 " 。 顺着这份偏爱往下看,就能发现一个有趣的信号: 年轻人不是不爱过年,而是他们正在用自己的方式 重新定义 "团圆"。 而这瓶酒的走红,恰恰映照出年轻人对 " 年 " 的全新理解 —— 既要有传统的年味和寓意,又要契合 当下的审美和体验;既要能出现在长辈们的餐桌上,也要能融入年轻人的生活场景。团圆的形式可以 有 很多 种,但对温暖、连接、归属感的渴望,始终如一。 春节, " 玩 " 起来了 除夕夜,对中国人来说,始终有着特殊的意义。 这是一年中最重要的团圆时刻。一家人围坐在一起,吃年夜饭、看春晚、守岁迎新,这些仪式承载着 人们对过去一年的总结和对新一年的期待。无论身在何处,无论多忙,人们都希望能在这一天和家人 团聚,共同迎接新年的到来。 撰 文| J 封 面 图 源|古 井 贡 酒 这些看似不同的选择,背后是同一种情感 —— 对团 ...
手机或Pocket?想要生活「电影化」,你更信谁?
后浪研究所· 2026-01-29 11:41
当大多数人还停留在"拍到就行"的阶段时,新一代"氛围派"与"记录派"已然崛起。这份"手机拍照痛点调查",或许能揭露年轻 人在"生活记录"场景下的需求迁移与兴趣所在。 春节临近,假日出行气氛拉满,年轻人的心已经不在工位了——新春旅程,是去滑雪场体验速度与激情,逛逛热闹的庙会?还 是去温暖的海岛感受浪与海风? 年轻人的拍照痛点究竟有多普遍?为此,"后浪研究所"发起了一项"年轻人拍照痛点小调查",共有458位读者参与,9成人都在 18-35岁之间。调研显示,越来越多年轻人正转向独立影像设备以提升记录质量,而大疆Pocket 3成为其中的"高票"优选, 7成 因为"拍照痛点"而点进问卷的年轻人,都曾体验过Pocket 3带来的更专业的摄影体验。 虽然年轻人早已习惯随时掏出手机记录旅拍,能被成功收藏的精品照片却少之又少——手机里的影像完全无法还原旅途中肉眼 所见精彩的万分之一。 拍景,不够绚丽,拍人,更成了翻车现场,想给亲朋好友留份纪念,却反而为拍摄效果烦恼不断,错过 当下享受。 每到聚餐,"手机先吃"似乎已成常态;各种社交媒体上,出片的教程也是层出不穷。"记录生活"已成为年轻人的新刚需,当我 们把拍照这件事拆分成从L ...