Core Viewpoint - The article discusses the success of the custom short drama "I Looked Up to My Father in the 90s," which promotes the concept of enjoying health-conscious drinking through the lens of family relationships and personal growth, particularly targeting the younger generation's evolving drinking culture [4][9][13]. Group 1: Short Drama and Its Impact - The short drama has gained popularity on various platforms, resonating with young audiences who relate to the themes of family and personal struggles [4][8]. - The narrative follows the protagonist, who learns that every life has its challenges, and true happiness is not absolute but found in shared experiences, particularly over drinks with family [4][12]. - The integration of the product, Mao Pu Herbal Liquor, into the storyline is seamless, enhancing brand recognition while aligning with the emotional themes of the drama [10][12]. Group 2: Marketing Strategy - Mao Pu Herbal Liquor's approach to content marketing through this short drama represents a new strategy that combines traditional brand storytelling with modern entertainment formats [9][10]. - The short drama format, characterized by its quick pacing and emotional highs and lows, appeals to younger viewers seeking quick entertainment and emotional connection [9][10]. - The product's features, such as its herbal ingredients and lighter drinking experience, are effectively highlighted within the narrative, reinforcing the brand's health-conscious message [10][17]. Group 3: Changing Drinking Culture - Recent trends indicate a shift in the drinking habits of younger generations, with 31.8% of young people now accepting and enjoying white liquor, reflecting a growing acceptance of traditional spirits [14][18]. - Young consumers are increasingly enjoying alcohol in relaxed settings, such as at home with friends, rather than in bars or nightclubs, indicating a transformation in social drinking culture [18]. - Mao Pu Herbal Liquor has adapted to these trends by offering a unique herbal blend that enhances the drinking experience, making it more appealing to younger audiences [15][17].

Core Viewpoint - The article highlights how Huawei's HarmonyOS 5 has become an essential tool for young people during their holidays, enhancing their travel and leisure experiences through various applications and services [3][63]. Group 1: Holiday Activities - During the National Day and Mid-Autumn Festival holiday, many young people chose to travel, while 50% also spent time at home, with 21.1% dedicating time to study [11][12]. - Different industries showed varied holiday preferences: the education sector favored international travel, while finance professionals were more likely to work during the holiday [13]. - Nearly 50% of respondents used Huawei themes to set festive wallpapers, and 40% created holiday wish lists [14][15]. Group 2: Travel Preferences - Among young travelers, 67.3% preferred city tours, followed by 53.4% for scenic tours and 46.2% for cultural tours [20]. - 70% of young people utilized the AI assistant "Xiao Yi" for travel planning, with 60% frequently consulting it for local knowledge and recommendations [21][22]. - The article notes that 50% of respondents had international travel experience, with 5.8% planning future trips [28]. Group 3: Overcoming Travel Barriers - Common barriers to international travel included language barriers (76.9%) and difficulty understanding maps (65.4%) [30]. - Huawei's "Tianji Tong" service helped 69.2% of respondents overcome internet connectivity issues abroad [30]. Group 4: Home Activities - During the holiday at home, 88.5% of young people prioritized sleep, while 78.9% watched shows and movies [41]. - Different professions showed distinct preferences for home activities, with finance professionals favoring video streaming and internet workers exploring new apps [43][44]. Group 5: Work and Study - One-third of young people continued to work or study during the holiday, with many using HarmonyOS 5 to enhance productivity [49]. - The AI assistant "Xiao Yi" was utilized by 70% of working respondents for task management and reminders [53]. Group 6: Future Prospects - Huawei is promoting the HarmonyOS developer incentive program to encourage the development of applications, games, and services, aiming to expand the Harmony ecosystem [64].

Core Viewpoint - The article discusses the rapid growth of badminton courts in county towns, highlighting a shift from scarcity to abundance in options for badminton enthusiasts, driven by lower costs and increased demand for recreational activities [2][4][12]. Summary by Sections Growth of Badminton Courts - In a short span, five new badminton courts opened in a small county, providing a total of 46 courts, contrasting with the previous limited options available [3][6]. - The cost of playing badminton in the county is significantly lower than in major cities, with prices as low as 10 yuan for casual play and 20 yuan for court rental, compared to 100-200 yuan in Beijing [3][4]. Factors Driving Demand - The increase in badminton popularity is attributed to various factors, including educational requirements for physical fitness and the influence of social media [7][14]. - Young entrepreneurs are capitalizing on this trend, with many returning to their hometowns to open badminton facilities, seeing it as a lucrative business opportunity [10][11]. Market Dynamics - The article notes a shift in entrepreneurial focus from coffee shops to badminton courts, as the latter has become a more appealing business model due to rising interest [7][12]. - Entrepreneurs are leveraging lower costs in county towns to establish badminton courts, often repurposing existing facilities to meet demand [13][14]. Challenges and Competition - Despite the initial success, the article highlights challenges in sustaining profitability due to low court fees and competition from newly opened facilities [23][25]. - Many court owners face difficulties in attracting consistent customer traffic, especially during off-peak times, leading to financial strain [26][27]. Differentiation Strategies - To survive in a competitive market, court owners are exploring differentiation strategies, such as unique court designs and community engagement [31][32]. - The article emphasizes the importance of creating a welcoming atmosphere and building relationships with customers to foster loyalty [33][36]. Future Outlook - The article concludes that while the current surge in badminton courts may seem promising, the long-term viability of these businesses will depend on their ability to adapt to local market conditions and customer preferences [37].

这届年轻人，不管人在哪里，心永远在路上。上班，就是为了策划下一次出游！欢迎扫上方图片二维码参与"2025年轻人旅游趋势"调查，一起 描绘我们心中的理想旅行~ ...

只要愿意，你随时可以上路。 撰文｜ 锅包柚 封面图源｜ Unsplash 先是节奏，完全自己拿捏。 一人出行，意味着彻底告别了"导游"的身份，再也不用出发前就纠结"同伴能吃啥""同伴想去哪"，主打一个随心所欲。 你可以特种兵出行，在周五下班后 赶最近的飞机，坐着红眼航班抵达目的地，开始两天一夜的"微信步数破万挑战赛"；也可以摆烂式出游，只定城市不定行程，在路上才决定去哪个景点，到 景点才定好附近的酒店，主打一个开盲盒般的体验；当然，也可以选择白人式度假，找个舒服又惬意的酒店，最好有泳池有躺椅，想躺就躲在酒店里一天不 出门，想逛就在酒店附近溜达，睡到自然醒，景点随机选…… 图源unsplash 还有地点，也凭喜好解锁。 在社交媒体上搜索Solotrip，能看到年轻人已经把Solotrip的脚印拓到了地图的每个角落，从新疆、甘南这些热门旅行大环线，到福州、泉州、大同这些历 史宿命感拉满的古城，再到普洱、乐山这些慢节奏的烟火气小城， 就没有他们不能一个人去的地方，只有还没出发的年轻人。 "我的旅行我做主" 年轻人总能搞出旅行新花样。 继特种兵旅行、拼团游、窝囊游后，年轻人中又开始流行一种旅游新趋势——Solotri ...

Core Viewpoint - The article discusses the rise of the furry community in China, particularly among younger generations, highlighting its transformation from a niche subculture to a mainstream social activity that fosters connections and self-expression [3][6][34]. Group 1: Furry Culture and Community - The furry community, originally a niche culture, has evolved into a safe social tool for young people, allowing them to engage in social activities without revealing their identities [6][10]. - The second large furry convention in Beijing, "万萬 吉," attracted a significant number of participants, primarily teenagers and their parents, indicating a shift towards family-friendly events [3][10]. - The popularity of furry conventions has surged since the end of the pandemic, with numerous new events scheduled across various cities in China, reflecting a growing interest in this subculture [8][34]. Group 2: Economic Aspects and Accessibility - Historically, the furry community was perceived as expensive due to the custom nature of furry costumes, which could cost thousands of yuan, creating a high entry barrier [14][20]. - Recent trends show a decrease in costume prices and an increase in the availability of affordable options, making it easier for newcomers to join the community [20][22]. - The furry community is expanding its definition, now including various forms of media and merchandise, allowing more people to identify as part of the furry culture without necessarily owning a costume [22][24]. Group 3: Social Dynamics and Personal Expression - The furry community serves as a platform for social interaction, where individuals can express themselves through their furry personas, often leading to deeper connections and friendships [27][29]. - Participants often feel a sense of safety and freedom when wearing furry costumes, allowing them to explore different aspects of their identities [29][31]. - Events are designed to encourage socialization beyond the costumes, helping participants to find their true selves and build confidence in social settings [33][34].

这里是"后浪告解室"栏目，没有神父，却为你保留一个安静的"告解座位"。 征集年轻人的心里话，袒露内心深处的向往。真诚的表达本身就充满力量。 这是"后浪告解室"的第5期，让我们一起来聊聊"职场发小"。 职场发小，也叫初代同事 ，是指年轻人毕业后初入职场时，在同一家公司、同一批入职或者共事的同事。也许是因为年龄相 仿、经历相似，他们在职场上相互陪伴、共同成长的过程中建立起深厚的友谊。 在许多人心里， 职场发小和学生时代的友谊一样珍贵，是职场上永远的白月光。 他们曾相互陪伴熬过最不知所措的阶段，见证了彼此从"职场小白"，成长为独当一面的"大人"；也曾共同经历过无数次加班、 无数个方案修改、甚至怀疑自我的艰难时刻；更能在混杂的职场里，放心把后背交给对方，在互相托举中成长。 这次，"后浪研究所"发起了一项有关"职场发小"的征集。他们和职场发小的故事，从尘封的记忆里的缓缓展开，在这个秋高气 爽的季节里，给我们带来了最温暖的回忆。 01 我们是在2023年冬天认识，在秋招面试的候场房间里。一共4个候场室一百多人， 她是倒数第二个去面试的，我是倒数第一 个，她去面试的时候我还给她加油。 没想到第二年七月份报道的时候，我们再次 ...

国庆叠加中秋，超长假期即将来临，有人准备出游，有人准备宅家，还有人要加班，享受不了"休time"……无论选择怎样的度假方式，不愿将就的年轻人 都秉持着"假期怎么可能和谁过都一样？"的生活态度，在"搭子"的选择上有自己的坚持。 最近我们发现，不少在互联网前线冲浪的弄潮儿们都升级了最新的鸿蒙5系统，今年假期，你准备和这位"赛博搭子"怎么度过呢？ 欢迎扫码参与"2025年 轻人 十一假期搭子小调查 "，和我们分享你的使用体验~ ...

我们为什么要关心一头鲸的快乐？ 撰文｜ 张晶 编辑｜ 薇薇子 封面来源｜ IC photo 今年是邵然呼吁停止鲸豚类表演的第9年。 职业转向来自于她还是驯鲸师时的一次濒死体验。在一次海洋馆表演中，邵然和她负责的一头白鲸苏 菲正在水下演出。她一下水，苏菲就开始攻击她，拖着她的脚反复把她往水下拽，邵然一次一次地呛 水。国外之前发生过圈养的鲸豚杀死驯鲸师的事件，她知道那一刻很凶险。邵然抱着脚浮在水面不敢 动。苏菲看到她被吓到了，最终慢慢游过来，顶着她的脚把她送上了岸。 苏菲放过了她。" 它好像知道我想活着。那一刻，我就只能赌，赌它就是善良的，它不会伤害我。 "邵然感觉自己在赌一个生命的善良，赌赢了再继续剥削它们的善良。 这并不是苏菲第一次攻击驯鲸师，在此之前，它因为长期被关在一个狭小的水泥池里，已经表现出很 多精神崩溃的举动，最直接的就是攻击驯鲸师。 在苏菲攻击她之前，邵然还经历过一头圈养海豚的自杀。那是她成为驯鲸师的第二年， 一头叫花花的 里氏海豚，有一天总是想靠近邵然，但是当时邵然着急下班，一次次拒绝了它。第二天，花花就自杀 了，它关闭了呼吸系统，选择沉到水底。 她事后才知道，也许花花是在向她求救。 那个时候起 ...

一份榜单，让人们更清晰地看见消费正在走向哪里。 撰文｜ 晓曦 封面图源｜ Unsplash 在过去几年里，中国消费市场多被反复提起的词是"不确定"。大牌们在财报里诉说中国市场的放缓，新锐国货们则在价格内卷和渠道依赖中起起伏伏。消费 并没有消失，但预算和注意力被切割得比以往更碎，留给品牌的问题只有一个： 消费者到底在变得更挑剔，还是在被拖向低价？ 2025年5月，北大国发院CBI指数与CBI500榜单（由北京大学国家发展研究院、北京大学数字金融研究中心、 中山大学管理学院 联 合推出，淘宝天猫提 供技术支持）的面世，让这个问题第一次有了可以量化的答案。不同于以往只看销售额的统计，它们基于淘宝天猫平台数十亿真实交易数据，将购买、复 购、口碑与新品表现都纳入评分，更接近"消费者的成绩单"。 前两季度的CBI指数有个独特的发现，就是从品牌和品质维度上，消费依然呈现出升级趋势。 过去九个季度，CBI指数一直是在稳定上升的。在消费者真实 的选择中，商品的品牌和品质依然重要。 而在最新发布的二季度榜单中，一个更受关注的部分，是首次单列的"快消新锐品牌榜"。 为什么是快消？因为这是极能捕捉消费趋势的窗口。高频、高周转的行业， ...