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那些买黄金的年轻人,后悔了吗?
后浪研究所· 2025-12-03 09:09
Group 1 - The article discusses how gold, once a traditional wedding necessity, has transformed into an investment product for young people, with various forms such as gold bars, jewelry, and ETFs being popular choices [3] - Young investors are actively comparing prices across platforms and utilizing shopping festivals to secure the best deals on gold, indicating a strategic approach to purchasing [3] - The volatility of gold prices creates anxiety for young investors, shifting their emotions from excitement at the time of purchase to concern post-investment [3] Group 2 - The article poses questions about the future of gold investment in 2025, asking whether young people will continue to buy gold and how they will select gold products [4] - It invites readers to participate in a survey to share their experiences and insights regarding gold purchases, highlighting a community engagement aspect [4]
在330万个「小应用」中,我读懂了脑洞大开的年轻人
后浪研究所· 2025-12-02 06:20
Core Insights - The article discusses the rise of a new app called "Lingguang," which allows users to easily create personalized mini-applications in a matter of seconds, reflecting the creativity and needs of young people [3][9][24]. Group 1: User Engagement and Application Creation - Users are generating a wide variety of applications, from games to practical tools, showcasing their creativity and addressing personal needs [4][6][11]. - The app has gained significant popularity, with over 2 million downloads within six days and more than 3.3 million applications created in two weeks [9][22]. - The ease of use has democratized app creation, allowing individuals from various backgrounds, including children and non-technical users, to participate [24][35]. Group 2: Emotional and Practical Needs - Many applications serve as a coping mechanism for young people facing pressures from work and life, providing a sense of control and relief [14][17]. - The applications reflect users' desires to express their individuality and creativity, transforming everyday frustrations into shareable content [20][33]. - The trend indicates a shift in how young people communicate, moving from verbal expressions to creating tangible applications that convey their feelings and experiences [29][35]. Group 3: Cultural and Social Implications - The emergence of "Lingguang" aligns with a broader cultural trend where young people seek safe and subtle ways to express themselves in a digital landscape [28][29]. - The app serves as a platform for users to share their creations on social media, enhancing their social interactions and providing a sense of accomplishment [21][22]. - The variety of applications created reflects the diverse interests and lifestyles of young people, from practical tools to whimsical creations [12][20].
为了上岸,年轻人开始「降级考研」
后浪研究所· 2025-11-24 08:28
Core Viewpoint - The article discusses the increasing trend of students lowering their expectations for graduate school admissions due to the competitive nature of the exam and the job market, leading to a phenomenon known as "downgrade graduate school" [4][9][25]. Group 1: Trends in Graduate School Admissions - The number of graduate school applicants has been rising rapidly since 2017, with annual growth rates exceeding 10% over the past five years [5]. - By 2019, the admission scores for popular majors and schools had increased significantly, with some scores rising by 15 points compared to the previous year [5]. - Despite the expansion of graduate programs, the admission rate has not kept pace, with only one in three to four applicants successfully gaining admission [7]. Group 2: Student Strategies and Choices - Students are increasingly adopting conservative strategies in their school selection, often choosing lower-tier institutions to ensure admission [9][10]. - There is a trend where students aiming for "good employment" majors are forced to apply to less prestigious schools in less desirable regions [10]. - Many students are prioritizing practical, high-employment majors over prestigious institutions, reflecting a shift in perception regarding the value of school reputation [10][11]. Group 3: Psychological and Social Factors - The pressure to gain admission to graduate school has created a "must succeed" mentality among students, leading to a collective anxiety about academic performance and future prospects [8][12]. - Social media has amplified this pressure, with many students seeking validation and support from peers in similar situations [13][14]. - The concept of "sunk cost" is prevalent among students, where repeated attempts at graduate school create a psychological barrier to abandoning the pursuit [19]. Group 4: Employment Market Dynamics - The job market increasingly favors candidates with graduate degrees, but this trend is shifting as employers begin to prioritize undergraduate credentials over graduate degrees from less prestigious institutions [22][23]. - There is a growing realization among students that obtaining a master's degree may not guarantee better job prospects, leading to a reconsideration of the value of pursuing further education [25]. - Many students are now recognizing that entering the workforce directly may be a more viable path than pursuing a graduate degree, especially when faced with the realities of the job market [25].
没TA不欢?这才是年轻人吃火锅的「隐形标配」丨2025火锅搭子报告
后浪研究所· 2025-11-21 02:07
2025 年轻人 o ITN ● UTF ● ● . 2 . . . . l ● 打冠 又到一年冬天,随着天气转冷, 有多少年轻人下班回家最大的心愿就是 「赶紧吃口热乎的! 」 没有什么比一顿火锅更能抚慰身心了, 理所当然,火锅就成了冬日居家必备仪式。 同样是热气腾腾的锅子, 吃火锅,你首选 ... ... ? 在家吃 | 去饭馆吃 在家吃 42.3% 去饭馆吃 57.7% 是什么让火锅区别于普通的涮菜麻辣烫, 让年轻人不惜麻烦, 也要准备一场热气腾腾的火锅局? 答案,或许就藏在「火锅搭子」里。 「火锅搭子」,可以是一起吃饭的人, 中三八月十六年站近日港北 ツリハルルムと以以凶川J 蘸料、配菜、酒饮、零食, 可以是居家火锅局时播放的 电影、综艺、音乐, 它们让火锅超越了「一顿饭」的范畴, 成为一种高幸福感、强仪式感的代名词。 为了探索年轻人心中必不可少的「火锅搭子」 , 「后浪研究所」发布了「火锅搭子小调查」, 回收问卷542份, 并结合美团闪购官方数据得出这份报告。 年轻人是如何组合不同的「火锅搭子」 , 为自己定制一份专属冬日幸福的? 请看他们的「火锅行为大赏」 — 居家火锅成风潮, 年轻人邀请「火锅搭子 ...
年轻人和手机的关系:从热恋走向冷静期,只需要一个卡顿|2025年轻人理想手机报告
后浪研究所· 2025-11-20 07:33
Core Viewpoint - The article discusses the evolving expectations of young consumers regarding smartphones, emphasizing the need for a device that is not only functional but also aligns with their aesthetic and experiential desires. The focus is on how brands like Honor are adapting to these needs by actively listening to user feedback and integrating it into product development [3][5][59]. Group 1: User Preferences and Expectations - A survey revealed that 92.8% of young users prioritize system smoothness and stability as the most important features in a smartphone [8][11]. - Young consumers are increasingly discerning, with many expressing dissatisfaction with their current devices, indicating a desire for better performance and user experience [1][5]. - The aesthetic and user interface design of smartphones has become crucial, with 78.2% of respondents valuing the operating system and UI design highly [11][12]. Group 2: Honor's Approach to User Feedback - Honor has established a dedicated department for consumer insights to systematically gather and analyze user feedback, transforming it into actionable product improvements [15][60]. - The introduction of the YOYO AI assistant and the "YOYO Wish Pool" initiative allows users to suggest features directly, which are then rapidly implemented through regular updates [18][20][40]. - Honor's commitment to frequent updates, with over 3,500 pushes and 5,000 optimizations in the past year, demonstrates its responsiveness to user needs [37][38]. Group 3: The Role of AI in User Experience - AI capabilities are increasingly seen as essential by young consumers, with over 60% believing current AI functionalities are inadequate [32][33]. - Honor's AI Gaming Engine and the integration of AI into everyday tasks aim to enhance user experience by providing seamless transitions between different applications and tasks [40][43]. - The expectation for AI to evolve from a novelty to a core functionality reflects a significant shift in consumer priorities [31][36]. Group 4: Broader Market Implications - The article highlights the importance of creating a smartphone that caters to diverse user needs, including those of older adults and individuals with disabilities, emphasizing inclusivity in technology [52][53]. - Honor's strategy of focusing on user-centric design and continuous improvement positions it well in a competitive market where consumer expectations are rapidly changing [59][60]. - The concept of a "young" smartphone is redefined to encompass flexibility and adaptability, appealing to a wider audience beyond just young consumers [50][56].
把龙做成菜,一个会计是怎么用AI做出740万播放的视频的?
后浪研究所· 2025-11-17 09:35
Core Viewpoint - The article discusses the viral success of an AI-generated video titled "Making Six Dishes from the Ancient Canglong," highlighting the innovative use of AI in content creation and the strategic approach taken by the creator to engage viewers and leverage trending topics [5][12][14]. Group 1: Video Content and Creation - The video achieved 7 million views within three days, showcasing a unique concept of cooking an extinct creature, the Canglong, which captivated audiences [5][11]. - The creator, known as "Huangpu River Salmon," utilized various popular memes and engaging storytelling techniques to maintain viewer interest throughout the 6-minute video [8][12]. - The production involved generating over 1,000 video clips, with a focus on achieving a high level of realism in AI-generated visuals, aiming for 90% authenticity [9][28]. Group 2: Strategic Approach and Audience Engagement - Prior to the viral video, the creator conducted A/B testing with three themed cooking videos to refine the formula for success, incorporating audience feedback and trending elements [12][18]. - The creator intentionally included "flaws" in the video to spark discussions among viewers, which in turn increased engagement and visibility on the platform [12][20]. - The acceptance of AI-generated content has significantly increased across major platforms, with many creators exploring AI tools to enhance their productions [12][40]. Group 3: Future Prospects and Industry Trends - The creator aims to transition into a full-time AI designer, reflecting a broader trend where AI is increasingly replacing traditional filming methods in content creation [13][40]. - The article suggests a promising future for AI-generated media, as brands and creators are willing to invest in AI capabilities to streamline production processes [40]. - The creator plans to explore more imaginative concepts in future videos, potentially featuring entirely fictional creatures, to maintain viewer interest and creativity [36][39].
中年人,扎堆去酒店开房
后浪研究所· 2025-11-17 09:35
Group 1 - The article discusses the challenges faced by middle-aged individuals, highlighting issues such as weight gain, job insecurity, and financial pressures, which contribute to a sense of crisis in this life stage [2][4]. - It emphasizes the dual pressures of work and family responsibilities, leading to increased stress and a lack of personal time for middle-aged men and women [4][5]. - The article identifies various coping mechanisms employed by middle-aged men, including fishing, gaming, smoking, and drinking, as well as a shift towards healthier activities like fitness and stock trading [5][9]. Group 2 - Middle-aged women are portrayed as seeking brief escapes from their daily responsibilities, often finding solace in activities like singing at KTV, relaxing in spas, or simply enjoying quiet time in parks [13][14]. - The article notes that middle-aged women often resort to spending money on hotel stays to gain personal time, reflecting a desire for self-care amidst their busy lives [14]. - It highlights the societal pressures and expectations placed on women, particularly those who are full-time mothers, and the challenges they face in finding personal fulfillment [13][14].
花钱找饭搭子,北上广年轻人开始流行「盲盒饭局」
后浪研究所· 2025-11-14 07:01
Core Concept - The article discusses the emerging trend of "blind box dinner parties," where participants are randomly assigned to dinner tables based on their interests and preferences, creating a unique social experience [3][10]. Group 1: Format and Experience - Participants pay a fee ranging from 39 to 59 yuan to join these dinner parties, which serve as a ticket to the event [3]. - The dinner parties are designed to foster social interactions among strangers, with participants only learning about their tablemates and the restaurant on the day of the event [4][9]. - The experience includes ice-breaking activities and tasks to facilitate conversation, such as guessing each other's assigned identities based on a theme [19][20]. Group 2: Organizer Insights - "整点薯条" is one of the earliest teams to organize blind box dinner parties in China, having hosted over 10,000 participants since its inception [11]. - Organizers utilize questionnaires to match participants based on dietary preferences, personality traits, and social expectations, ensuring a diverse mix at each table [14][15]. - The organization has expanded its operations from Beijing to other major cities, indicating a growing demand for this type of social event [11][30]. Group 3: Participant Motivations - Participants come with various motivations, including the desire to meet new people, explore different culinary experiences, or simply enjoy a meal without specific expectations [24][26]. - The social interactions at these events can lead to deeper conversations and connections, although some participants may find the discussions superficial [33][34]. - The format allows for a casual approach to socializing, appealing to those who prefer not to maintain long-term relationships but enjoy transient connections [35]. Group 4: Market Potential - The popularity of blind box dinner parties presents commercial opportunities for organizers, who can partner with restaurants to enhance the dining experience [30]. - The model reflects a shift towards fragmented social interactions, where individuals seek brief, enjoyable engagements rather than deep, lasting relationships [35]. - The trend indicates a growing acceptance of paid social experiences among younger demographics, who value the novelty and spontaneity of such events [30][35].
脱口秀里搞「相亲」,有人偶遇前任,有人手撕渣男
后浪研究所· 2025-11-11 09:29
一个可以"被看见"的舞台 。 撰文| 杨睿琦 编辑| 薇薇子 封面来源| 一只麦二狗脱口秀 很难说这是脱口秀还是相亲大会。 一个半小时的演出里,脱口秀演员,也是主持人二狗会随机与第一排观众互动,像个 " 金牌红娘 " 一样询问年龄、职业、工作 以及喜欢类型 , 一切都要更快。得到回答后,二狗会快速抛梗、接梗,并为其物色心仪对象。 演出名为《一条名为爱情的狗》。但严格意义上来说,它算不上标准 意义上 的脱口秀, 它将随机互动 —— 这种普遍存在于 脱口秀演出前十几分钟、一位不轻不重的演员来上一段不冷不热的暖场形式,放大、拉长,直至成为一场一个半小时演出的全 部,且核心内容为,现场相亲。 不断反转中,效果就被拉满了。 深圳站演出现场互动,二狗提供 有人现场偶遇前任,有人手撕渣男,有男孩恋爱长跑多年,在舞台上单膝求婚,也有身患癌症 的女孩 ,让二狗向求婚多次的 男朋友 , 转达拒绝背后未曾说出口的 深切 爱意。 尽管一切都是 " 纯随机 " ,但二狗的大脑需要多核超高速运转: 扫一眼观众衣着外表,就要大体推断性格特征;观众开口 前,所有可能发生的 回答 都 要 在脑子里 提前 预演。 在一个以 " 爱情 " 为恒定 ...
在剧本杀里结婚、离婚、抓小三:怒吵6小时,比上班还累
后浪研究所· 2025-11-06 07:27
Core Viewpoint - The article discusses the rising popularity of reality-based role-playing games, particularly the script-killing game "Divorce, Hurry Up!" which reflects societal pressures and emotional experiences of young people in a virtual setting [4][5][58]. Group 1: Popularity of Reality-Based Games - "Divorce, Hurry Up!" has gained immense popularity on social media, being labeled as the "strongest argument script" with players engaging in heated debates over wedding-related issues [5][6]. - The game allows players to experience various family dynamics and conflicts, providing a humorous yet relatable outlet for stress [11][12]. - Other reality-based games like "Moping" and "Making Money" are also gaining traction, indicating a trend towards games that mirror real-life scenarios [11][12][14]. Group 2: Player Experience and Market Dynamics - Players report mixed experiences, with some finding the games to be more stressful than entertaining, as seen in a player's six-hour argument during gameplay [10][15]. - Despite the popularity, some game store owners express concern that these reality-based scripts detract from the original immersive purpose of role-playing games [15][16]. - The ratings for these reality-based games are often low, indicating that while they are popular, they may not be well-received in terms of storytelling quality [16]. Group 3: Emotional and Social Aspects - The article highlights a shift in the emotional focus of role-playing games, with many now centering around romantic relationships, often facilitated by "romantic companions" [36][37]. - The concept of "romantic companions" has led to increased prices for emotional scripts, with some sessions costing upwards of 1,000 yuan, reflecting a growing market for immersive emotional experiences [39][41]. - Players often seek these experiences as a form of emotional release or to explore relationships in a safe, fictional environment, indicating a deeper societal need for connection [58][59].