■ 美团服务零售 ｜ 后傻 W 年轻 the | # F 扫码更优惠 〔〔〔〔〕 〔〕〕 【美团·丽人 过去，年轻人进美发店就像拆盲盒: 「要慷懒羊毛卷」收到「步惊云爆炸头」 「修个发尾就行」结果「出门变成充值会员」 刚认准的「本命发型师」 , 转头就消失在转让的店铺中 ...... 而发型师们也发现, 这届年轻人要的不仅是剪发, 更是「魔法」! 「随便剪剪」 =「我要又要还需要」 每个看似普通的需求背后， 都藏着消费者 对情绪、效率、价值的追求! ● 这一次，美团联合「后浪研究所」 发起了「美发需求」调查, 近千位消费者向我们分享了 他们的美发需求与愿望。 请看这份 《2025年轻人理发消费趋势洞察》， 让你抓住年轻人对美的追求的同时， 抓住他们的情绪和钱包。 PART 01 2025年轻人 麼 麼 五大美发消费趋势 趋势① Direction 社交化表达 ● #发型成 身份和情绪ID #美发成年轻人 | 社交硬通货 对年轻人来说. 发型已经从个人修饰升级为社交符号, 成为身份认同和圈层归属的显性标签。 * 高浪式周 研 数据观察 高频修剪成常态Q 0 1 33.6%的年轻人保持1-3个月定期修 剪, 22 ...

Core Viewpoint - The article discusses the rising popularity of the HarmonyOS 5 among young users, highlighting their enthusiasm for new technology and the system's unique features that cater to their needs and preferences [2][3][73]. User Demographics - The survey included 596 participants, with 64.4% male and 35.6% female, primarily consisting of university students (42.1%) and graduate students (25.4%) [4][3]. - Among the users of HarmonyOS 5, 42.7% are graduate students, and 50% are doctoral students, indicating a strong preference for the system among highly educated individuals [7][9]. Transition from Other Systems - 34.5% of young users switched from Android to HarmonyOS 5, while 28.6% transitioned from iOS, showing a significant shift towards embracing domestic technology [11]. - The main reasons for switching include supporting domestic technology (58.8%) and a desire to experience new technology (52.4%) [13][14]. User Experience and Features - Over 70% of users have engaged with HarmonyOS 5 for more than three months, breaking the typical "three-month novelty" barrier [16]. - Users rated the overall experience of HarmonyOS applications at an average of 4 out of 5, with the highest satisfaction in interface interaction (4.4) and multi-device collaboration (4.3) [21][22]. AI Integration - 63.1% of young users frequently or occasionally use Huawei's AI assistant, Xiao Yi, with the most popular features being AI knowledge Q&A (61.9%), AI image recognition (42.1%), and AI writing (36.7%) [30][38]. - The assistant is seen as a valuable tool for enhancing learning efficiency and assisting in daily tasks [29][40]. Multi-Device Collaboration - 90% of young users require at least two devices for work or study, with the most favored combination being a computer and a phone (49.7%) [44][45]. - The most utilized cross-device collaboration features include file transfer (85.2%) and cross-device copy-paste (64.4%) [49]. Data Privacy Concerns - 96% of young users are highly vigilant about data privacy, with 83.9% prioritizing sensitive data permission control [52][56]. - HarmonyOS 5 addresses privacy concerns by minimizing and precisely controlling permissions, enhancing user trust [58][59]. Engagement in Development - 13.4% of young users have participated in HarmonyOS-related activities, with the most common being public lectures and technical seminars [61][62]. - There is a growing interest in becoming developers for HarmonyOS, particularly among engineering students [70]. Future Outlook - The article concludes that HarmonyOS 5 is gaining traction among young users, who are not only using the system but also engaging in its development, indicating a promising future for the platform [73][75].

Core Viewpoint - The article discusses the concept of finding a "marriage buddy" as a solution for individuals facing familial pressure to marry, allowing them to fulfill parental expectations while maintaining personal independence [6][21]. Group 1: Personal Experiences and Family Dynamics - The individual faced persistent pressure from parents to marry, leading to frequent arguments and emotional distress [3][4]. - Despite not being opposed to marriage, the individual struggled to align personal desires with parental expectations, often feeling misunderstood by their family [5][12]. - The individual decided to seek a "marriage buddy" to satisfy parental demands without compromising personal freedom, highlighting a shift in societal views on marriage [6][8]. Group 2: Changing Perspectives on Marriage - A significant portion of the younger generation, particularly those born in the 1990s, no longer view marriage as a necessity, with 34% of this demographic considering it non-essential [6]. - The article emphasizes that marriage is transitioning from a compulsory life milestone to an optional choice, reflecting broader societal changes [6][23]. Group 3: The Concept of a "Marriage Buddy" - The "marriage buddy" is defined as a partnership based on mutual agreement rather than romantic love, focusing on compatibility and shared responsibilities [15][22]. - The individual outlines specific criteria for selecting a "marriage buddy," including health, emotional stability, and a shared understanding of independence [15][17]. - The relationship with the "marriage buddy" is characterized as a supportive alliance, where both parties respect each other's personal space and commitments [19][22]. Group 4: Future Considerations and Responsibilities - The individual plans to formalize the arrangement with a marriage agreement, ensuring clarity on roles and responsibilities, including financial aspects and family interactions [26]. - There is an acknowledgment of potential future challenges, such as family expectations regarding children, and a willingness to navigate these issues collaboratively with the "marriage buddy" [26].

Core Viewpoint - The trend of university students dropping out to pursue entrepreneurship, particularly in the AI sector, is gaining momentum as young individuals weigh the importance of formal education against the opportunities in emerging industries [9][18]. Group 1: Student Experiences - A student from Peking University, Abu, decided to drop out to focus on his startup in the AI field, having previously engaged in entrepreneurial activities during high school [5][9]. - Liu Dezhe, a student from Oakland University, also chose to drop out after recognizing the rapid development of AI in China, believing that entering the field early would lower barriers to entry [6][9]. - Guo Zhonghao, a graduate student from Tsinghua University, became the CEO of an AI technology company after dropping out, achieving a valuation of several million after two rounds of financing [6][8]. Group 2: Trends in Education and Entrepreneurship - The increasing number of students opting for leave or dropout to start businesses is becoming a noticeable trend, even in prestigious institutions like Tsinghua and Peking University [8][9]. - A non-profit organization, wteam, reports that one-third of the young CEOs they incubate are either current students, on leave, or dropouts [8]. Group 3: Perceptions of Education - Many students who choose entrepreneurship do so after careful consideration, often discussing their decisions with mentors or family [9][10]. - The perceived value of a university degree is being questioned, with some students feeling that their experiences and skills gained during university are more valuable than the degree itself [12][13]. Group 4: Challenges Faced by Young Entrepreneurs - Young entrepreneurs often face difficulties in transitioning from academic life to managing a business, including issues with team management and operational efficiency [23][24]. - The lack of formal work experience poses challenges in navigating the complexities of business relationships and management [20][23]. Group 5: Financial Aspects and Investment - Some young entrepreneurs have successfully secured significant funding for their projects, indicating a growing interest from investors in early-stage ventures led by dropouts [18][25]. - The willingness of venture capitalists to invest in dropout entrepreneurs suggests a shift in perception regarding educational credentials in the startup ecosystem [18].

Core Viewpoint - The article highlights the transformative journey of female comedian Wang Dadao, who uses her platform to address issues of shame and sexual harassment, resonating with many women who share similar experiences [2][3][6]. Group 1: Performance and Impact - Wang Dadao's performance in the second season of "Talk Show and Its Friends" brought the topic of sexual harassment to the forefront, creating a strong connection with her audience [2]. - Her unique style, characterized by exaggerated body movements and a powerful English monologue, has been praised by notable figures in the entertainment industry [2][3]. - The feedback from the audience reflects a diverse range of perceptions, with some comparing her to other well-known comedians, indicating her multifaceted appeal [3]. Group 2: Personal Growth and Expression - Wang Dadao's journey involves overcoming self-doubt and embracing her identity, moving away from the need for external validation [5][6]. - The act of performing stand-up comedy has allowed her to channel past experiences of shame into humor, enabling her to express discomfort and anger [6][7]. - She emphasizes the importance of authenticity, stating that she no longer wishes to conform to others' expectations, but rather to be her true self [6][12]. Group 3: Emotional Resonance and Connection - The article discusses how Wang Dadao's performances resonate emotionally with her audience, as they reflect shared struggles and experiences [12][19]. - Her desire to connect with others through her art stems from a deep-seated need for acceptance and understanding, particularly influenced by her childhood experiences [19][22]. - The narrative illustrates the complexity of human emotions, highlighting the balance between vulnerability and strength in her comedic expression [17][23].

Core Viewpoint - The article discusses the growing issue of gastrointestinal anxiety among young people, highlighting the conflict between maintaining a fast-paced lifestyle and the need for better gut health [3][10][14]. Group 1: Young People's Gastrointestinal Issues - A significant percentage of young adults experience gastrointestinal problems, with 62.3% of adults in China reporting various gut health issues, while only 21.5% undergo regular gut health checks [10]. - The pressures of modern life, including work stress and social obligations, contribute to unhealthy eating habits, leading to symptoms like anxiety, constipation, and emotional distress [4][11][14]. Group 2: The Gut-Brain Connection - Research indicates a strong link between gut health and emotional well-being, often referred to as the "gut-brain axis," where gut health can directly influence mental health [12][13]. - The gut contains a vast network of neurons and microorganisms that communicate with the brain, affecting mood and digestive functions [13]. Group 3: Functional Foods and Probiotics - Young individuals are increasingly turning to functional foods, particularly probiotics, as a means to manage gut health without sacrificing their lifestyle choices [15][19]. - Probiotic products are becoming more accessible, integrated into various food and beverage formats, allowing for easier consumption [19][21]. Group 4: Market Trends and Consumer Behavior - The probiotic market in China has surpassed 100 billion yuan, growing at an annual rate of 11%-12%, indicating a rising consumer interest in gut health products [24][28]. - Young consumers are seeking effective probiotic solutions that fit their busy lifestyles, leading to a demand for scientifically-backed products that can alleviate gut issues while allowing for enjoyment of food [29].

Core Viewpoint - The article highlights a significant shift in the priorities of young people, with a focus on career and financial success over romantic relationships, indicating that 76.5% seek career luck and 74.9% seek financial luck, while only 49.6% seek love luck [2][3][4]. Group 1: Young People's Aspirations - The most desired fortunes among young people are career luck (76.5%) and financial luck (74.9%), while only 49.6% are interested in love luck [3][4]. - There is a notable gender difference in belief in metaphysics, with females showing a higher average belief score (6.73) compared to males (5.95) [5][6]. - Females are generally more proactive in seeking fortunes related to career and finance, while males show more interest in health and family matters [6][8]. Group 2: Metaphysical Trends - The three dominant areas of metaphysics among young people are Bazi (Chinese astrology), Western astrology, and Tarot, with Bazi being the most popular at 60% [11][12]. - Interest in metaphysical practices has been increasing, with a significant rise in temple visits and Tarot readings [11][12]. - Young people often engage with metaphysical content through platforms like Xiaohongshu, Bilibili, and Douyin, with Xiaohongshu being the most popular source (63%) [21][22]. Group 3: Spending on Metaphysics - Approximately 60% of young people have an annual budget for metaphysical spending of less than 500 yuan, while 20% spend over 1000 yuan [29][30]. - Common purchases include temple bracelets (50.8%), prayer pendants (38.6%), and energy crystals (30.1%), indicating a growing market for metaphysical products [31][32]. - The trend of metaphysical-themed merchandise is on the rise, with brands incorporating metaphysical elements into their marketing strategies [33][34]. Group 4: Psychological Aspects - The primary motivation for seeking metaphysical guidance is to alleviate stress and anxiety, with 70% of young people indicating this as a reason [37][38]. - The need for anxiety relief is particularly pronounced among the post-95 generation, followed by the post-00 generation [40][41]. - Metaphysical practices are increasingly viewed as a form of psychological support, helping individuals regain confidence and cope with uncertainties in life [57].

Core Viewpoint - The article discusses the emotional and practical challenges faced by only children in the aftermath of losing their parents, highlighting the unique struggles of navigating life alone and the societal implications of the "post-one-child" era in China [1][2]. Group 1: The Impact of Losing Parents - The number of only children in China has surpassed 200 million as of 2015, with the loss of parents becoming a common experience for many young adults [2]. - The article illustrates the profound loneliness and responsibility that only children face after the death of their parents, often feeling like they are the last connection to their family [7][8]. Group 2: Personal Stories and Experiences - The narrative includes personal accounts from individuals like Daliu and Xiaoyi, who describe their struggles with grief, the burden of responsibilities, and the feeling of being lost after their parents' deaths [3][11]. - Daliu reflects on her experience of caring for her father during his illness, feeling overwhelmed by the responsibilities that fell solely on her shoulders [5][6]. Group 3: Emotional and Psychological Effects - The loss of parents leads to a reevaluation of life goals and a sense of purposelessness, as seen in Daliu's and Xiaoyi's experiences [10][11]. - Xiaoyi expresses a deep sense of loss and confusion about her life's direction after her parents' deaths, feeling disconnected from her previous motivations [12][20]. Group 4: Coping Mechanisms and Future Outlook - Individuals like Daliu and Xiaoyi are learning to cope with their grief in different ways, with some finding solace in personal relationships while others embrace solitude [21][24]. - The article emphasizes the importance of mental health and self-care as these individuals navigate their new realities, with some contemplating the implications of starting their own families [22][25].

Core Viewpoint - The article discusses the impact of AI on human relationships, particularly among young people, highlighting a trend of emotional reliance on AI and the resulting social alienation [2][3][7]. Group 1: AI and Emotional Dependency - The rise of AI has led to a significant emotional dependency among individuals, with some preferring interactions with AI over real human connections [7][9]. - This emotional reliance on AI reflects a broader trend of social alienation, where individuals feel increasingly disconnected from one another [8][10]. - The allure of AI as a "perfect partner" stems from its ability to cater to individual needs, but it lacks genuine human experience and perspective [9][21]. Group 2: The State of Young People - Many young individuals are experiencing a decline in vitality, characterized by chronic fatigue and a lack of interest in life, which may be exacerbated by AI's influence [27][28]. - The phenomenon of "long-term survival" is emerging, where individuals exist without genuine engagement or energy, potentially as a consequence of AI's pervasive role in their lives [28][31]. - The concept of "lying flat" is discussed as a coping mechanism, but it is noted that this approach may not provide the necessary energy or direction for a fulfilling life [32][34]. Group 3: Social Dynamics and Communication - The article emphasizes the need for individuals to develop effective communication skills and understand the nuances of social interactions, particularly in the context of AI's influence [40][41]. - There is a call for a shift towards more authentic interactions, moving away from superficial engagements that AI may encourage [22][24]. - The importance of recognizing and embracing imperfections in oneself and others is highlighted as a way to foster deeper connections and combat the alienation brought on by AI [20][21].

Core Viewpoint - The article discusses the regrets of youth during their student years, emphasizing the importance of expressing feelings and the impact of choices made during that time [4][38]. Group 1: Regrets in Relationships - Many individuals express regret over missed romantic opportunities, such as not confessing feelings or breaking up too soon [6][7][10]. - There are reflections on the difficulty of maintaining relationships after graduation, with some wishing they had taken more risks in love [8][12]. Group 2: Academic and Career Choices - Several contributors regret not pursuing their desired fields of study or not taking advantage of internship opportunities, which could have shaped their career paths differently [13][20][24]. - There is a sentiment that societal pressures influenced their academic choices, leading to dissatisfaction with their current careers [19][23][27]. Group 3: Life Experiences and Personal Growth - Many express a desire to have enjoyed their student life more, rather than focusing solely on academic achievements or work [34][36]. - The article highlights the importance of self-acceptance and the need to embrace one's unique journey, despite the regrets [38][39].