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年轻人都在怎么定义「家」?
后浪研究所· 2025-12-26 13:37
Core Insights - The article explores the evolving concept of "home," emphasizing that it transcends mere physical space and embodies a sense of belonging and comfort for individuals, particularly urban youth [3][4][34] - It highlights the diverse interpretations of home among different individuals, showcasing how personal experiences shape their understanding of comfort and relaxation [34] Group 1: Concept of Home - Home is described as a complex term that carries various meanings depending on individual circumstances, serving as a sanctuary for rest and relaxation amidst the chaos of urban life [3][4] - The article presents two contrasting lifestyles of "Ziroom" tenants, illustrating how each finds their unique rhythm and comfort in their living spaces [6] Group 2: Individual Experiences - OWEN Ouyang Ziwen, a home-based content creator, spends most of his time at home, finding comfort in a familiar environment that allows him to blend work and life seamlessly [9][15][18] - His choice of "Ziroom" reflects a preference for minimal interaction with strangers, as the platform offers convenient services that enhance his sense of care and comfort [16] - Anjiu, a traveling astrophotographer, spends a significant amount of time away from home, yet views her living space as a meticulously curated "private universe" that provides solace after her outdoor adventures [19][28][31] Group 3: The Role of Ziroom - "Ziroom" is positioned as a user-friendly rental platform that caters to the needs of individuals seeking comfort and convenience in their living arrangements [5][15][34] - The platform's standardized home decor and services are highlighted as beneficial for tenants like OWEN and Anjiu, allowing them to maintain a sense of familiarity and order in their homes [18][30] - The article emphasizes that "Ziroom" aims to be more than just a provider of living spaces, aspiring to accompany young individuals on their life journeys and support their unique lifestyles [34][35]
鲁豫对话鸿蒙开发者:把兴趣写进系统里的年轻人
后浪研究所· 2025-12-25 10:02
Core Viewpoint - The article emphasizes the emergence of a personalized digital lifestyle and the opportunities it creates for developers within the HarmonyOS ecosystem, highlighting the importance of individual needs and creativity in driving innovation [3][4][6]. Group 1: Developer Engagement and Ecosystem Growth - HarmonyOS is becoming a popular platform for young developers, facilitating various creative endeavors such as podcasting, visual expression, and life documentation [4]. - The rapid growth of user engagement is evident, with new user numbers doubling shortly after the launch of applications like "小宇宙" on HarmonyOS, indicating a strong market response [10]. - The "碰一碰" feature allows users to share content easily, enhancing user interaction and engagement within the ecosystem [13][14]. Group 2: Strategic Partnerships and Global Expansion - Global applications like Canva are recognizing HarmonyOS as a strategic platform due to its rapid growth and potential in the Chinese market, which can facilitate their integration and expansion [15][17]. - The collaboration between Canva and HarmonyOS showcases the platform's ability to support innovative features and rapid deployment, with successful integration completed in just three months [17]. Group 3: Individual Developer Success Stories - Developers like 李尚儒 have found success on HarmonyOS, transitioning from traditional careers to creating niche applications, leading to significant income growth [18][23]. - The "圆周旅迹" team experienced a substantial increase in user engagement after being featured on the HarmonyOS AppGallery, demonstrating the platform's support for small, innovative applications [26][29]. Group 4: Community and User-Centric Approach - HarmonyOS has surpassed 10 million registered developers and 32 million devices, fostering a collaborative environment where individual needs are prioritized [35]. - The ecosystem is characterized by a sense of mutual trust and collaboration among developers, focusing on quality and user satisfaction rather than just performance metrics [32][33].
敢在休假时断联的打工人,不到4%|职场人请假报告
后浪研究所· 2025-12-24 09:41
Group 1 - The article discusses the phenomenon of "leave shame" among employees, highlighting that many workers feel guilty or embarrassed when requesting time off, despite it being a legal right [3][30][84] - A survey conducted with 836 respondents reveals that over 70% of employees experience shame when asking for leave, with a significant portion feeling this pressure more acutely in certain industries [4][32][36] - The article categorizes paid leave into three types: essential guarantees, welfare leave, and special leave, noting that the actual availability of these leaves varies significantly among employees [8][10][11] Group 2 - The survey indicates that only 81.8% of employees have access to annual leave, while other types of leave, such as sick leave and maternity leave, have even lower coverage rates [10][11] - The average number of paid leave days employees possess is reported to be 6.2 days per year, but many employees only manage to take an average of 4.3 days, leading to a significant waste of entitled leave [17][18] - The article highlights that nearly half of the respondents lose their unused annual leave without any compensation, reflecting a lack of employee-friendly policies in many companies [21][23][24] Group 3 - The article identifies that the feeling of "leave shame" is particularly prevalent among women and in high-pressure industries such as construction, law, and education [34][36][37] - Employees often feel compelled to fabricate reasons for taking leave, with only 20.8% stating they never do so, indicating a culture where justification for leave is necessary [43][44] - The psychological burden of requesting leave stems from fears of negative evaluations from supervisors and concerns about team dynamics, leading to a culture where taking time off is viewed as a weakness [45][48][51]
加速进展的鸿蒙6:从尝鲜,到常用|年轻人App使用白皮书
后浪研究所· 2025-12-23 02:04
Core Viewpoint - The article explores the evolving needs of young users regarding mobile applications, emphasizing the importance of app performance, user experience, and the integration of features within the HarmonyOS ecosystem [2][68]. Group 1: Young Users' App Preferences - Young users primarily engage with social communication, audio-visual entertainment, and practical tools, which form the core of their online activities [7]. - The top three app types used by young people are social communication (91.8%), audio-visual entertainment (77.2%), and practical tools (39.3%) [9]. - The key factors influencing app experience for young users include overall fluidity (74.0%), stability (71.2%), and functionality completeness (62.6%) [10][12]. Group 2: HarmonyOS Ecosystem Development - As of December 22, the HarmonyOS ecosystem has over 350,000 applications and services, covering various categories essential for daily use [15]. - Major partnerships with Tencent and Alibaba have led to significant app adaptations, with over 60 Tencent products and all major Alibaba apps striving for 100% compatibility [16]. - By the end of 2025, the adaptation rate of the HarmonyOS ecosystem is expected to exceed 95% [17]. Group 3: User Experience and Feedback - Users express a preference for core functionalities to be well-developed and lightweight, indicating a trend towards minimalism in app design [25][26]. - Over 70% of young users support the idea of apps having integrated features optimized for specific system ecosystems, highlighting a desire for enhanced functionality [29][30]. - Feedback indicates that 57.1% of users feel HarmonyOS applications provide stronger privacy and security, while 50% appreciate better overall fluidity [54][55]. Group 4: Future Expectations and Trends - A significant portion of young users (38.4%) is willing to try the HarmonyOS, with 43.8% expressing interest in observing its development [69][70]. - Users expect more lightweight usage methods and seamless integration of features across applications, reflecting a desire for efficiency and ease of use [72]. - The article concludes that the ongoing evolution of the HarmonyOS ecosystem is driven by user feedback and the need for a more refined app experience, indicating a promising future for the platform [75].
J人盯盘,P人随缘 | 2025年轻人买黄金十大现象
后浪研究所· 2025-12-22 08:20
Core Insights - Young people are increasingly investing in gold as a stable asset amidst economic uncertainties, transforming it into a daily habit rather than a speculative investment [2][4][59] - A survey conducted by 后浪研究所 and 蚂蚁财富 revealed that 88.4% of young individuals have purchased gold, indicating its status as a standard investment choice [4][6] Group 1: Investment Trends - The survey included 911 participants, with a majority being female (70.1%) and predominantly from the post-90s and post-95s generations [3] - Young individuals are not merely following trends; they seek security through gold investments, viewing it as a reliable asset that appreciates over time [7] - Freelancers exhibit a 100% gold purchasing rate, indicating a shift towards self-reliance in financial security [9] Group 2: Emotional Factors - The emotional state of young investors correlates with their gold purchasing behavior; those in committed relationships show a higher inclination to invest in gold [15][18] - The desire for security in relationships and family stability drives the trend of gold investment among young couples [18] Group 3: Purchasing Preferences - Young investors prioritize both aesthetic and financial aspects of gold, with 54.5% buying for investment and 45.5% for wearing [19][22] - The focus has shifted from simple cost-effectiveness to a "value-for-aesthetic" philosophy, where both appearance and investment potential are essential [22] Group 4: Buying Behavior - Over half of young buyers prefer online purchasing, integrating gold investment into their daily routines [44] - The most popular platforms for online gold purchases are Alipay and bank apps, each capturing about 47.4% of the market [49] Group 5: Investment Criteria - Young investors emphasize purity and gold content as primary factors in their purchasing decisions, with 85.76% prioritizing these aspects [36][37] - Brand reputation and premium pricing are less significant, indicating a shift towards valuing intrinsic asset quality over brand allure [38] Group 6: Gender Differences - Female investors tend to favor wearable gold items, while male investors are more inclined towards financial instruments like gold ETFs and bullion [39][41] - The purchasing strategies differ, with females focusing on tangible items and males on numerical growth in their accounts [42] Group 7: Financial Philosophy - Young investors are adopting a pragmatic approach to gold investment, often suggesting a monthly investment strategy based on disposable income [26] - The trend reflects a broader shift towards integrating gold into diversified financial portfolios, with many young individuals balancing between physical and digital assets [34][59]
2025年度热词公布,我们正集体进入「赛博」时代
后浪研究所· 2025-12-19 03:06
微 博 上 的 " 赛 博 " 一 代 。 撰 文| J 封 面 来 源|电 影 《 银 翼 杀 手 2 0 4 9 》 2025 ,你 " 赛博 " 了吗? 年底了,又到了朋友圈被各种年度报告刷屏的时候。 当众多平台用数据勾勒用户画像、回溯个人足迹时, 微博发布的 "2025 年度十大热词 " 榜单 像一 面镜子,清晰地映照出过去一年舆论场中极具代表性的集体表情。 位居榜首的,并非某个具体事件或人物,而是一个概念 ——" 赛博 " 。 它压过了 " 谁懂 " 、 " 活 人感 " 、 " 如何呢又能怎 " 等热门选项,成为了这一年激起 1.5 亿条用户讨论与创造的最热词汇。 图源微博 这一结果也与其他平台的热词榜单形成了对比。比如在一些以知识和科技见长的平台上, " 具身智能 " 等专业术语跻身前列,因为专业性较强,容易在社交平台的大众讨论中遭遇 " 看不懂 " 的评论。 " 赛博 " 一词的登顶,则显得非常顺理成章,透着一股 " 心照不宣 " 的默契。 在微博的搜索框里输 入 " 赛博 " 二字,能看到大量被不断延展的用法与衍生表达: 赛博游戏、赛博对话、赛博朋克、赛 博徒步 ...... 图源微博截图 ...
为什么我们开始爱上「坏女人」?
后浪研究所· 2025-12-18 10:51
Core Viewpoint - The article discusses the evolution of the "evil woman" trope in Korean dramas, highlighting how these characters have become central to narratives, reflecting societal issues and audience desires for complex female protagonists [4][8][49]. Group 1: Evolution of "Evil Women" in Korean Dramas - The character Bai Yazhen from the drama "Dear X" represents a new generation of "evil women," using manipulation and revenge against those who wronged her [3][11]. - Recent Korean dramas like "The Penthouse," "Eve," and "Dark Glory" have established the "evil woman" as a crucial character type, often divided into two categories: pure evil women from affluent backgrounds and those who seek revenge after being bullied [4][6]. - The portrayal of "evil women" in Korean dramas often transcends gender stereotypes, allowing for a more neutral representation of their actions and motivations [7][8]. Group 2: Comparison with Chinese Dramas - In contrast, Chinese dramas tend to depict "evil women" in a more stereotypical and gentle manner, often focusing on romantic entanglements rather than complex revenge plots [6][34]. - The "evil women" in Chinese dramas are often secondary characters, lacking the depth and agency seen in their Korean counterparts, who are frequently the main protagonists [43][57]. - Recent Chinese characters, like Xu Yan in "Let Me Shine," are portrayed as ambitious but ultimately revert to traditional narratives of love and redemption, lacking the proactive nature of Korean "evil women" [35][37]. Group 3: Audience Reception and Societal Reflection - The rise of "evil women" reflects a broader audience desire for narratives that challenge traditional female roles, allowing women to be ambitious and morally complex [44][49]. - The "evil women" trope serves as a vehicle for viewers to explore themes of power, revenge, and societal injustice, resonating with audiences who may feel powerless in their own lives [56][57]. - The article suggests that the acceptance of "evil women" in narratives indicates a shift in societal views on female ambition and morality, pushing against the constraints of traditional gender roles [48][50].
AppGallery Awards 2025发布,Z世代的生活方式都藏在这里
后浪研究所· 2025-12-17 11:40
Core Insights - The article discusses five major trends shaping the lives of young people in 2025, emphasizing the transformative impact of AI technology on daily life and social interactions [2][9][27] - The AppGallery Awards 2025 serves as a reliable guide for users to discover innovative applications and games within the HarmonyOS ecosystem, highlighting the importance of technology in enhancing user experience [3][5][28] Group 1: AI and Digital Life - AI technology is evolving from a mere tool to a partner, with young people increasingly using AI as a digital assistant for tasks such as job interviews and content creation [9][10] - Over 60% of young individuals use AI daily, with more than 80% considering it a universal assistant for generating presentations and organizing information [9][10] - The integration of AI into daily routines allows young people to focus on creativity and emotional engagement rather than repetitive tasks [9][10] Group 2: Outdoor Activities and Trends - A significant outdoor movement is emerging among urban youth, with over 4 million participants in outdoor sports, as evidenced by a surge in related social media posts [20][21] - The popularity of trail running has exploded, with over 50 events scheduled in November 2025 alone, indicating a growing trend towards more challenging outdoor activities [20][21] - Technology facilitates outdoor experiences through navigation and weather apps, making it easier for young people to engage in nature [21][22] Group 3: Gaming Trends - The "search, fight, and escape" gaming genre has gained mainstream popularity, with over 22 new games adopting this model since 2025, reflecting a shift in player preferences [25][26] - The success of leading games in this genre has led to a broader trend of integrating "search, fight, and escape" mechanics into various game types [26] - HarmonyOS is expanding its gaming ecosystem, with over 20,000 games available across multiple platforms, enhancing its appeal to developers and players alike [26] Group 4: Emotional Well-being and Technology - Young people are increasingly using apps for emotional support and mental wellness, with nearly 40% relying on AI for companionship [16][17] - The rise of meditation and psychological therapy apps reflects a growing awareness of mental health among the youth [16][17] - The HarmonyOS ecosystem supports these applications, providing users with accessible mental health resources [17] Group 5: AppGallery Awards and Ecosystem Development - The AppGallery Awards 2025 highlights exemplary applications and games, serving as a barometer for technological trends and user preferences [5][28][30] - The awards aim to create a digital gallery that reflects the choices of millions of young users, driving the expansion of the HarmonyOS ecosystem [30][31] - By recognizing innovative applications, the AppGallery Awards contribute to a more user-centric technological landscape [31]
年轻人「降级」租空房,省钱又体面
后浪研究所· 2025-12-16 07:53
" 租空房真的很省钱" 租房的尽头,是租空房。 撰文| 杨小彤 编辑| 薇薇子 封面来源| 《我的家里空无一物》剧照 在看了4、5套房子后,北漂女孩李妍妍终于定下了自己在北京要租的第四套房。 那是一套空空如也的回迁房,别说家电了,连家具都没有,只有瓷砖、地板、橱柜这些基础硬装。 客厅白色的地砖被光反射的锃亮,卧室的墙也白花花 的,让这套只有70多平的房子,显得非常空旷。 今年5月,李妍妍和朋友们合租了两年的大三居即将到期,大家商量好各自拆伙,李妍妍决定和男友一起租房。她提前两个月就在各大租房App上看房,先 圈定了自己能接受的通勤范围,选中了几个自己预算范围内的房子,打算用一个周末看完。 就是它了。 看房那天,中介先带着李妍妍看了几套带家具的房子。但那些家具,一看就是房东淘汰下来的, 客厅里的布艺沙发有好几块污渍,脏到已经看不出来底 色,卧室里的床也带着一股古早味,像10多年前的设计,床垫也脏脏的,到处都是被睡过的痕迹,"一看就不是新添置的"。 倒是也有一套装修得很新的一 居室,距离李妍妍的公司只有5公里。但房租要4200,而且家具都是中介自行添置的,李妍妍一看就知道,串串房无疑。 直到她看到了这套空房。 虽 ...
年轻人的手机,比谁都更懂他们自己
后浪研究所· 2025-12-15 13:58
Core Viewpoint - The article emphasizes that smartphones have become essential "life gateways" for young people, who seek devices that understand and support their lifestyles rather than merely serve as tools [2][4]. Group 1: User Preferences and Market Trends - Young users prioritize overall design, camera quality, system experience, and aesthetic alignment over mere technical specifications when choosing smartphones [4][5]. - The smartphone market is shifting from hardware competition to understanding and addressing the emotional needs of young consumers, with brands that resonate with their lifestyles gaining a competitive edge [5][6]. - Vivo's S series has positioned itself as a leader in this space, achieving a market share of 17% in China and ranking first in smartphone sales in 2024 [5][6]. Group 2: Emotional Connection and Aesthetic Evolution - The S series has evolved its aesthetic to align with the emotional states of young consumers, reflecting trends in color and design that resonate with their desire for self-acceptance and expression [8][10]. - Young people use smartphone photography as a means of self-expression, with a growing interest in advanced techniques that enhance their visual storytelling [10][11]. Group 3: Product Features and User Experience - The S50 series incorporates advanced features like "high-light slow motion" and "natural portrait" modes, catering to the demand for authentic beauty and personalized expression [12][13]. - Vivo has integrated high-end technology into the S50 series, ensuring a comprehensive performance that meets the diverse needs of young users in a competitive market [13][15]. Group 4: Long-term User Engagement - Young consumers exhibit a tendency to choose smartphones that adapt to their evolving lifestyles, with the S series being a preferred choice across different life stages [21][22]. - Vivo's approach emphasizes user-centric design, aiming to provide devices that not only fulfill functional needs but also resonate with the personal identities of young users [22][24].