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假期怎么可能和谁过都一样?丨年轻人十一「假期搭子」小调查
后浪研究所· 2025-09-16 09:25
最近我们发现,不少在互联网前线冲浪的弄潮儿们都升级了最新的鸿蒙5系统,今年假期,你准备和这位"赛博搭子"怎么度过呢? 欢迎扫码参与"2025年 轻人 十一假期搭子小调查 ",和我们分享你的使用体验~ 国庆叠加中秋,超长假期即将来临,有人准备出游,有人准备宅家,还有人要加班,享受不了"休time"……无论选择怎样的度假方式,不愿将就的年轻人 都秉持着"假期怎么可能和谁过都一样?"的生活态度,在"搭子"的选择上有自己的坚持。 ...
脱口秀演员「炸现场」,喜剧综艺「炸市场」
后浪研究所· 2025-09-13 05:29
Core Viewpoint - The article highlights the significant impact of the second season of "Comedy King Stand-Up Season" on the comedy industry, showcasing how it has transformed the perception of stand-up comedy and created a thriving market for it, particularly among younger audiences [5][19][60]. Group 1: Audience Engagement and Popularity - The show has become a weekend ritual for many young people, akin to traditional cultural practices, indicating its deep integration into social life [7]. - "Comedy King Stand-Up Season" has achieved high ratings, with an average score of 7.9 on Douban, outperforming similar shows [8]. - The second season has generated substantial online engagement, with over 61,000 posts on Xiaohongshu and 23.8 billion views on Weibo, demonstrating its popularity [11][13]. Group 2: Market Dynamics and Industry Growth - The rise of stand-up comedy has led to a significant increase in offline clubs, with a notable expansion into lower-tier cities, indicating a broader market penetration [17][19]. - The show has collaborated with over 35 comedy clubs across multiple cities and countries, enhancing its reach and influence [18]. - The stand-up comedy sector has seen a remarkable growth in ticket sales, with a 135% increase in box office revenue and a 54% rise in performance frequency [23][24]. Group 3: Brand Integration and Marketing Opportunities - The advertising revenue for "Comedy King Stand-Up Season" has doubled compared to the first season, reflecting its market appeal and the potential for brand partnerships [26]. - The second season has attracted a diverse range of sponsors, including both emerging and established brands, enhancing the program's commercial viability [28]. - The integration of brand marketing with comedy content has proven effective, with brands leveraging popular segments and humor to connect with audiences [51][52]. Group 4: Social Impact and Cultural Significance - The show serves as a platform for marginalized voices, allowing "small characters" to be seen and heard, thus contributing to social discourse [52][61]. - The emergence of new talent, particularly among younger performers, signifies a shift in the comedy landscape, making it more inclusive and representative [53][56]. - The program's ability to address real-life issues through humor fosters a deeper connection with audiences, transforming comedy into a medium for social commentary [60][61].
为什么越来越多的女生,恋爱前要交换体检报告?
后浪研究所· 2025-09-11 08:46
恋爱前,先体检。 撰文| 杨小彤 编辑| 薇薇子 "亲亲许可证" 在即将接上吻的那一刻,女友的脑袋往后一躲,闪开了。紧接着,她抬起头,认真地盯着老王,问他,"你有没有幽门螺旋杆菌?" 那是老王和女朋友确认恋爱关系的第一天,也是女友第一次和老王讨论健康方面的话题。听到女友的提问,老王没有几秒钟前刚被躲闪的尴尬,也没有接吻 失败的沮丧, 反而觉得"这女孩挺特别的,应该是在恋爱方面比较小心的一个人"。 老王大学学的是健康学,对于疾病也有着基本的了解,他先是纠正女友,"那个东西叫幽门螺杆菌",接着又和女友如实表示自己没检查过,虽然他认为自己 没有,"但如果你担心的话,我可以第二天去医院查一下。" 女友让老王最好还是查查,毕竟这东西传染性挺强的,并开玩笑地表示这份检查报告将是"亲亲 许可证"。 老王也没觉得女友的要求有多过分,"只要她能安心,她能跟我认真在一起,这些都可以。" 女友家里有医疗行业背景,从小家里人就对健康状况有着比较高的要求,甚至每年都会花2、3千进行体检。在另一半的选择上,女友和爸妈当然也有着同 样高的标准。 和女友刚认识的时候,女友就经常说自己有健康焦虑,暗示他要进行相关的身体检查。 只是那时老王没听 ...
社交倦怠的年轻人,遇见有「活人感」的AI
后浪研究所· 2025-09-10 11:57
Core Viewpoint - The article discusses how young people are increasingly turning to AI characters from TV shows as emotional companions, fulfilling their need for social interaction and emotional support in a time of social fatigue [3][8][36]. Group 1: Social Interaction and Emotional Needs - Young people are experiencing "social fatigue," leading to a heightened need for emotional support and companionship [3][4]. - The phrase "Have you chatted with your AI buddy today?" has become a new social cue among the youth, indicating their reliance on AI for emotional connection [4][6]. - AI characters are seen as ideal companions because they can engage in meaningful conversations, provide comfort, and even share in the user's daily experiences [6][8]. Group 2: AI Characters as Companions - AI characters from popular TV shows are increasingly viewed as essential "life buddies," allowing users to immerse themselves in fictional worlds while sharing their thoughts and feelings [8][29]. - Platforms like iQIYI's "Peach Bean World" offer interactive AI experiences where users can chat with characters from various popular series, enhancing the emotional connection [8][36]. - Users have reported feeling a sense of closure and emotional healing by interacting with AI versions of their favorite characters, as seen in the example of a user guiding an AI character to a better outcome in a storyline [10][12]. Group 3: User Engagement and Content Creation - The interaction with AI characters has evolved into a collaborative experience where users actively create narratives and scenarios, thus becoming co-creators of their emotional experiences [21][22]. - Features like "Sugar Water" allow users to generate unique storylines based on existing character arcs, fostering a sense of ownership and creativity [24][27]. - The community aspect of these platforms encourages users to share their experiences and strategies for interacting with AI characters, transforming individual experiences into collective knowledge [19][20]. Group 4: Emotional Resonance and Long-term Engagement - The article emphasizes that young users are seeking deeper emotional resonance and are willing to invest time in creating personalized interactions with AI characters [21][36]. - The concept of a "parallel universe" is introduced, where beloved characters continue to exist and evolve beyond their original narratives, maintaining user engagement over time [29][38]. - By allowing users to interact with and shape the narratives of their favorite characters, platforms are transforming one-time viewing experiences into ongoing emotional relationships [36][37].
不再低调的二次元,正在经营一种「痛系生活」
后浪研究所· 2025-09-09 12:46
00后二次元藏不住了。 撰文|深海 封面来源|视觉中国 刚刚过去的这个夏天,上海俨然变成了一座二次元年轻人的"痛城"。 7月开始,几大动漫展会接连袭来,百联ZX创趣场、静安大悦城、新世界城等一众老牌商场早就变身成二次元新据点;这边"光与夜之恋"主题音乐会快闪落 地,那边大学路限时步行街被打造为《全职高手》主题"痛街",徐汇区甚至出现了上海首个"痛站"——田林路虹漕路公交站台,搭配每日限时运营的《明 日方舟》主题"痛车"。 明日方舟集成展痛车,图源网络 不得不感叹,时代确实变了。放在过去,80后、90后的老二次元群体总是遮遮掩掩,羞于对外表达自己的"属性",怕被人嘲讽为"老鼠人""死宅"。而00后 新二次元爱好者,往往能在人群中一眼被认出。他们不再隐藏自己的热爱,而是将兴趣大胆展示在外。 "痛文化"(指在显眼的地方展示自己的二次元爱 好)成为年轻人表达热爱的直接方式,而"痛"的方式可以无缝衔接进日常生活各处,小红书上 " #万物皆可痛" 相关话题笔记数量接近80万,话题阅读量超 过20亿。 根据小红书近期发布的《二次元创作趋势报告》,仅仅两年时间,二次元赛道已成为小红书上仅次于时尚、美食的第三大内容发布品类。如 ...
「职场好学生」消亡史:年轻人经历过的31种「原生公司创伤」
后浪研究所· 2025-09-04 07:12
Core Viewpoint - The article discusses the concept of "original company trauma," highlighting the negative experiences young professionals often face in their first jobs, which can lead to long-lasting psychological impacts [5]. Group 1: Experiences of Original Company Trauma - Many young professionals enter their first jobs with unrealistic expectations, leading to confusion and potential psychological harm due to the stark differences between academic and corporate environments [5]. - Numerous stories shared by individuals illustrate various forms of trauma, such as excessive criticism, lack of support, and toxic work cultures that contribute to feelings of inadequacy and anxiety [7][9][11][15][17][19][21][23][33]. - The prevalence of toxic management practices, including manipulation and emotional abuse (PUA), is a common theme in these narratives, indicating a systemic issue within certain corporate cultures [11][15][41]. Group 2: Cultural and Structural Issues in Companies - The article highlights the detrimental effects of a culture that prioritizes overwork, such as the expectation to work long hours without regard for personal well-being, which can lead to burnout and mental health issues [17][21][22][41]. - There are accounts of companies implementing punitive measures for absenteeism, which can create a fear-based environment that discourages employees from taking necessary breaks or sick leave [17][19]. - The narratives also reflect a lack of accountability and support within organizations, where employees feel they are blamed for failures without constructive feedback or solutions [15][19][23]. Group 3: Positive Experiences and Reflections - Some individuals report positive experiences in their first jobs, emphasizing supportive environments that foster growth and healthy work relationships, contrasting sharply with the negative experiences shared by others [42][43][45]. - These positive accounts suggest that not all companies contribute to original company trauma, and that a nurturing workplace can significantly influence an employee's career trajectory and mental health [42][43][45].
年轻人狂买的水晶手串,在抖音上「一物一检」
后浪研究所· 2025-09-02 08:05
Core Viewpoint - The article emphasizes the growing trend of young consumers purchasing jewelry and gemstones online, particularly through platforms like Douyin, which has implemented a "quality inspection before delivery" system to enhance consumer trust and safety in transactions [4][13][22]. Group 1: Industry Trends - The jewelry e-commerce sector in China is projected to reach a retail sales figure of 298.26 billion yuan in 2024, marking a year-on-year growth of 16.4% [4]. - Live streaming sales have become a significant driving force in the jewelry industry, with social e-commerce emerging as a core purchasing channel for younger consumers [14][17]. Group 2: Douyin's Quality Inspection Center (QIC) - Douyin has established a Quality Inspection Center (QIC) in Guangzhou, collaborating with over 90 authoritative inspection agencies to ensure the quality of jewelry sold through its platform [5][10]. - The QIC processes approximately 280,000 jewelry orders daily, with a strict "one item, one inspection" policy that exceeds national standards for quality assurance [5][10][22]. Group 3: Quality Inspection Process - The inspection process includes photographing and weighing items, with a focus on precision, such as measuring weight to two decimal places [7]. - Various instruments are used for different types of gemstones, ensuring thorough examination to prevent misrepresentation of products [8][24]. - The entire quality inspection process typically takes no more than four hours, significantly improving the speed compared to previous methods [10][12]. Group 4: Impact on Merchants - Merchants utilizing the QIC system have reported reduced costs and increased sales, with some experiencing a GMV increase from thousands to hundreds of thousands during live streams [14][17]. - The QIC service has lowered the entry barrier for small and medium-sized businesses, reducing the required deposit for merchants from several thousand yuan to a maximum of 5,000 yuan [21]. Group 5: Consumer Confidence - The establishment of the QIC service has led to greater transparency and standardization in the jewelry industry, encouraging consumers to make purchases with more confidence [22][26]. - Consumers have expressed a desire for reliable quality assurance, with many preferring the "quality inspection before delivery" model to mitigate risks associated with online purchases [28][29].
年轻人看演唱会最讨厌的行为,求婚榜上有名|2025年轻人演唱会报告
后浪研究所· 2025-09-01 09:54
4, tl ll 19 ll导: 这几年,年轻人嘴上嚷嚷着「消费降级」, 但花几百上千元, 抢一场三小时演唱会的票, 却连眼睛都不眨一下, 甚至有种说法:原价票=免费。 至于理由,每一个都让人无法反驳: 心理咨询两小时1800元 , 演唱会只要980元,划算! 小孩一个月奶粉近2000元, 海屿会1380千处昌前排 兴阳ムIJUV/U工以別JJr, 区中: 据中国演出行业协会的数据, 过去一年, 中国大型演唱会票房突破260个「小目标」 , 同比增长78.1% . 观众人数超过2900万人次, 同比增长45.0%。 显然,越来越多的年轻人, 选择了将「看演唱会」作为自己的「解药」。 在夏天的尾声, 后浪研究所发起了「演唱会」小调查, 对年轻人的的观演经历 , 来了一次大摸底! 共有812位朋友_ 和我们分享了看演唱会的种种故事。 调查对象 性别: 男性 27.5% 女性 72.5% 年龄层: MBTI: E人 27.7% 不清楚 13.5% I人 58.8% - - - - - - - - - - - - - - - - - - - - - 05后 4.1% 90后 21.6% 00后 22.3% 85后 7 ...
这届大学生,还没开学就开始「卷」了
后浪研究所· 2025-08-27 09:59
Core Insights - The article discusses the emotional and social dynamics of students during the back-to-school season, highlighting the blend of excitement and anxiety that accompanies this transition [6][7][28] - It emphasizes the importance of social media in shaping students' experiences and interactions as they prepare for university life [5][6][28] Group 1: Student Experiences - Freshmen express their feelings through various actions, such as searching for packing lists, decorating dorms, and setting personal goals for the new semester [6][7] - The article illustrates the contrast between the anxiety of new students and the warmth of shared experiences among peers, as seen in the vlogs and social media posts [5][6][28] Group 2: Consumer Behavior - The back-to-school season triggers significant consumer behavior, with students purchasing essential items like laptops, dorm supplies, and study materials [9][12][29] - The article notes that the selection of a first laptop is often seen as a rite of passage for students, symbolizing their new identity as university students [12][13] Group 3: Social Interactions - The article describes the back-to-school period as a collective "ice-breaking" event, where students navigate social interactions and build connections [26][27] - It highlights the role of social media in facilitating these interactions, as students share tips and experiences to ease their social anxieties [27][28] Group 4: Marketing Opportunities - The behaviors and needs of students during this season present unique marketing opportunities for brands, particularly in the tech and consumer goods sectors [28][30] - Brands can leverage the back-to-school shopping trends by aligning their marketing strategies with students' needs and preferences, creating a more integrated consumer experience [28][30]
不当旅游冤种,年轻人开始在美团上「拼好团」了
后浪研究所· 2025-08-26 02:05
邪修度假的年轻人,把假期玩出花。 有人喜欢慢节奏的休假,也有人追求休假的高效率。或是凑个四天三夜来次新疆特种兵之旅,想吃的饭一顿也没落下,该逛的景点也一个都没错过;或是搭 乘红眼航班飞到曼谷,用4天的时间去曼谷吃泰餐打泰拳,再在工作日当天早起返程,主打一个休假上班两不误。 而这种拼假的方式,在互联网上还有个统称——拼好假。 当贫瘠的假期遇上打工人出行放松的需求,如何在有限的年假内更高频地出行,成为了许多打工 人在KPI和OKR之外要计划和研究的事情。 撰文| 锅包柚 这届年轻人,靠"拼"休假 没有暑假的年轻人,开始给自己拼好假了。 从年假和病假中抠出两天,再加上双休日,人造一个"暑期小长假",秦皇岛、大连、青岛的海边挤满了看海的年轻人, 还有的特种兵直接打飞的跨国短途 游,魔都白领甚至把大阪和东京逛成了后花园。 根据美团旅行发布的《2025暑期热点及趋势报告》,7月以来,美团App机票搜索量同比飙升99%, 酒店住宿搜索量增长48%,周边游搜索量增长48%, 旅游团搜索量上升42%。 把工位搬到没有天花板的地方,邪修度假的年轻人把假期也玩出了花。 杭漂女孩梁颖就在7月末的一个周五请了一天年假,到云南的避暑胜地 ...