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为什么我们开始爱上「坏女人」?
后浪研究所· 2025-12-18 10:51
Core Viewpoint - The article discusses the evolution of the "evil woman" trope in Korean dramas, highlighting how these characters have become central to narratives, reflecting societal issues and audience desires for complex female protagonists [4][8][49]. Group 1: Evolution of "Evil Women" in Korean Dramas - The character Bai Yazhen from the drama "Dear X" represents a new generation of "evil women," using manipulation and revenge against those who wronged her [3][11]. - Recent Korean dramas like "The Penthouse," "Eve," and "Dark Glory" have established the "evil woman" as a crucial character type, often divided into two categories: pure evil women from affluent backgrounds and those who seek revenge after being bullied [4][6]. - The portrayal of "evil women" in Korean dramas often transcends gender stereotypes, allowing for a more neutral representation of their actions and motivations [7][8]. Group 2: Comparison with Chinese Dramas - In contrast, Chinese dramas tend to depict "evil women" in a more stereotypical and gentle manner, often focusing on romantic entanglements rather than complex revenge plots [6][34]. - The "evil women" in Chinese dramas are often secondary characters, lacking the depth and agency seen in their Korean counterparts, who are frequently the main protagonists [43][57]. - Recent Chinese characters, like Xu Yan in "Let Me Shine," are portrayed as ambitious but ultimately revert to traditional narratives of love and redemption, lacking the proactive nature of Korean "evil women" [35][37]. Group 3: Audience Reception and Societal Reflection - The rise of "evil women" reflects a broader audience desire for narratives that challenge traditional female roles, allowing women to be ambitious and morally complex [44][49]. - The "evil women" trope serves as a vehicle for viewers to explore themes of power, revenge, and societal injustice, resonating with audiences who may feel powerless in their own lives [56][57]. - The article suggests that the acceptance of "evil women" in narratives indicates a shift in societal views on female ambition and morality, pushing against the constraints of traditional gender roles [48][50].
AppGallery Awards 2025发布,Z世代的生活方式都藏在这里
后浪研究所· 2025-12-17 11:40
Core Insights - The article discusses five major trends shaping the lives of young people in 2025, emphasizing the transformative impact of AI technology on daily life and social interactions [2][9][27] - The AppGallery Awards 2025 serves as a reliable guide for users to discover innovative applications and games within the HarmonyOS ecosystem, highlighting the importance of technology in enhancing user experience [3][5][28] Group 1: AI and Digital Life - AI technology is evolving from a mere tool to a partner, with young people increasingly using AI as a digital assistant for tasks such as job interviews and content creation [9][10] - Over 60% of young individuals use AI daily, with more than 80% considering it a universal assistant for generating presentations and organizing information [9][10] - The integration of AI into daily routines allows young people to focus on creativity and emotional engagement rather than repetitive tasks [9][10] Group 2: Outdoor Activities and Trends - A significant outdoor movement is emerging among urban youth, with over 4 million participants in outdoor sports, as evidenced by a surge in related social media posts [20][21] - The popularity of trail running has exploded, with over 50 events scheduled in November 2025 alone, indicating a growing trend towards more challenging outdoor activities [20][21] - Technology facilitates outdoor experiences through navigation and weather apps, making it easier for young people to engage in nature [21][22] Group 3: Gaming Trends - The "search, fight, and escape" gaming genre has gained mainstream popularity, with over 22 new games adopting this model since 2025, reflecting a shift in player preferences [25][26] - The success of leading games in this genre has led to a broader trend of integrating "search, fight, and escape" mechanics into various game types [26] - HarmonyOS is expanding its gaming ecosystem, with over 20,000 games available across multiple platforms, enhancing its appeal to developers and players alike [26] Group 4: Emotional Well-being and Technology - Young people are increasingly using apps for emotional support and mental wellness, with nearly 40% relying on AI for companionship [16][17] - The rise of meditation and psychological therapy apps reflects a growing awareness of mental health among the youth [16][17] - The HarmonyOS ecosystem supports these applications, providing users with accessible mental health resources [17] Group 5: AppGallery Awards and Ecosystem Development - The AppGallery Awards 2025 highlights exemplary applications and games, serving as a barometer for technological trends and user preferences [5][28][30] - The awards aim to create a digital gallery that reflects the choices of millions of young users, driving the expansion of the HarmonyOS ecosystem [30][31] - By recognizing innovative applications, the AppGallery Awards contribute to a more user-centric technological landscape [31]
年轻人「降级」租空房,省钱又体面
后浪研究所· 2025-12-16 07:53
" 租空房真的很省钱" 租房的尽头,是租空房。 撰文| 杨小彤 编辑| 薇薇子 封面来源| 《我的家里空无一物》剧照 在看了4、5套房子后,北漂女孩李妍妍终于定下了自己在北京要租的第四套房。 那是一套空空如也的回迁房,别说家电了,连家具都没有,只有瓷砖、地板、橱柜这些基础硬装。 客厅白色的地砖被光反射的锃亮,卧室的墙也白花花 的,让这套只有70多平的房子,显得非常空旷。 今年5月,李妍妍和朋友们合租了两年的大三居即将到期,大家商量好各自拆伙,李妍妍决定和男友一起租房。她提前两个月就在各大租房App上看房,先 圈定了自己能接受的通勤范围,选中了几个自己预算范围内的房子,打算用一个周末看完。 就是它了。 看房那天,中介先带着李妍妍看了几套带家具的房子。但那些家具,一看就是房东淘汰下来的, 客厅里的布艺沙发有好几块污渍,脏到已经看不出来底 色,卧室里的床也带着一股古早味,像10多年前的设计,床垫也脏脏的,到处都是被睡过的痕迹,"一看就不是新添置的"。 倒是也有一套装修得很新的一 居室,距离李妍妍的公司只有5公里。但房租要4200,而且家具都是中介自行添置的,李妍妍一看就知道,串串房无疑。 直到她看到了这套空房。 虽 ...
年轻人的手机,比谁都更懂他们自己
后浪研究所· 2025-12-15 13:58
好手机,是懂生活的伙伴。 撰文|J 封面来源|vivo 手机 = 生活入口? 拿到新手机,要做的第一件事是什么?对于无数年轻人来说,一个充满仪式感的答案是: 先把它设置成最 " 我 " 的样子。 在小红书上, " 手机设置 " 词条下有着超过 5800 万的浏览量。在这里,年轻人分享着如何排列图标才能既高效又简洁,如何用最独特的壁纸和小组件搭 配,才能让桌面看起来个性、高级。功能配置的步骤,变成了一次把生活重新校准的动作 —— 他们想在第一时间,将这部冰冷的机器, " 驯化 " 成更懂自 己、更适配自己生活节奏的伙伴。 看似微小的动作,其实揭示了当下年轻人选择手机的核心逻辑 —— 不想被工具支配,而是需要理解和支持。 2025 年 8 月,京东消费及产业发展研究院的 调研结果显示, 69.3% 的用户已将手机视作不可或缺的 " 生活入口 " 。 手机已经深度嵌入了他们的生活,日复一日地参与并且塑造着他们的生活方式和自 我形象。 年轻人通过手机创造、连接、表达,也通过它寻求慰藉与掌控感。他们开始更加关注手机的整体设计感、拍照氛围、系统体验与审美匹配。关于参数的讨论 也渐渐让位于更细腻的对体感的追问:它的影像,能 ...
我,19岁,在短国当「百亿顶流」
后浪研究所· 2025-12-12 09:54
现在登场的,是04后。 撰文| 杨睿琦 编辑| 薇薇子 封面来源| 电视剧《流星》 "短剧顶流"越来越年轻 短国从不缺新人,但新人爆红的年龄越来越小。 今年爆火的《盛夏芬德拉》,男主角周晟安被称为 " 最帅中年霸总 " ,深情克制、内敛沉稳,充满成熟男人魅力,但就这样一个中年男性形象,扮演者刘 萧旭竟然是 1998 年生人,让不少观众惊呼他为 " 小孩叔 " 。 事实上, 这场 来自短国的 " 暴击 " ,不仅 在于 年轻人演上了 " 叔 " ,还有一个难以忽视的趋势 —— 爆款短剧主演的年龄,正在一降再降。 过去00后还能被叫上一声小鲜肉, 现在短国占据C位的,已经是04后了。 杨鹏丞,出生于 2006 年,今年刚满 19 岁, 就 已出演 40 余部短剧,总播放量破百亿。 剧集上线后,王年将成的演技让不少观众感到惊喜,近千条剧评中不乏 " 男主找的太好了,演活了 "" 男主虽然年轻,但戏真的可以 " 等评价, 王年将成 也在两个月里涨粉数十万,迎来短剧 事业 " 开门红 " 。 与王小忆合作的《驯野》是今年红果头部爆款,都市言情题材,主打 " 姐狗文学 " 。 全网播放破 30 亿,红果热度近亿,收藏突破 ...
离婚不离家,中产的离婚静悄悄
后浪研究所· 2025-12-10 09:08
有房有车有娃,无性无爱无话。 撰文| 张晶 封面来源| 《不够善良的我们》 今年夏天,46岁的苏可结束了她12年的婚姻。 但是,平静的生活下面是各种不易察觉的隐形矛盾。 12年的婚姻里,丈夫每月给她几千元的生活费,自从孩子从托班上了幼儿园,学费降了,男人提议生 活费减半。苏可用她的收入和生活费负责家庭开支,但是完全不知道家里的财务状况,她曾多次提及 家庭财务,都被前夫警觉地避开了。 婚后自从有了孩子,老人搬来同住,家庭关系一下子变得复杂起来。 一家四口排列组合,任何三人组 都有话说,唯独夫妻没话说。她说,他们夫妻从不吵架,但也从无欢笑。 孩子出生后,他们夫妻开始分房睡,苏可每天需要起夜喂奶,但丈夫可以睡个整觉。更重要的是,四 年多的时间里,他们没有一次夫妻生活。 无性无爱无正常沟通,她的婚姻像正在进行一场缓慢的凌迟。 去年,在前夫提议降生活费的一个深夜,她决定离婚。为了降低对4岁孩子的影响,他们商议后决定 先离婚不离家。孩子的抚养权归前夫,自己还暂住在前夫家。 除了极个别亲密的亲友外,几乎没人知道她离婚了,包括她的父母。大多数人可能都无法理解她在没 有家暴出轨债务等"硬指标"的情况下选择离婚的必要。 但是,她 ...
花2万去巴厘岛练网球,这届新中产爱上「体校式旅行」
后浪研究所· 2025-12-09 06:03
Core Insights - The article discusses the rise of "Sportcation" or sports-focused vacations, particularly highlighting the growing popularity of tennis vacations among young people [7][8][10] - It emphasizes that tennis has become a significant driver for this new travel trend, transforming traditional vacation experiences into active, sports-oriented ones [9][10][12] Group 1: Trends in Sports Travel - The shift from "Staycation" to "Sportcation" reflects a change in consumer preferences, with more individuals seeking active vacations centered around sports training [7][8] - Tennis has emerged as a unique sport that appeals to a broader audience, leading to an increase in tennis vacation offerings [9][10] - The popularity of tennis is evidenced by significant engagement on social media platforms, with millions of views on related content [10][12] Group 2: Market Dynamics - The tennis vacation market is characterized by a diverse range of offerings, from short weekend camps to extended training sessions, catering to different skill levels [10][12] - The growth of tennis participation in China is notable, with a projected increase in registered players and tennis facilities by 2025 [13] - The article highlights the economic impact of tennis events, such as the Shanghai Masters, which generated over 100 million yuan in ticket sales [13] Group 3: Consumer Behavior - Young consumers are increasingly drawn to tennis vacations not just for the sport, but also for the social experiences and lifestyle associated with them [27][29] - The article notes that while some participants are serious about improving their tennis skills, others are more interested in the social aspects of these vacations [26][27] - The challenge for organizers is to balance the needs of dedicated tennis enthusiasts with those seeking a more casual, social experience [26][27] Group 4: Challenges and Opportunities - Despite the enthusiasm for tennis vacations, there are concerns about the high entry barriers for beginners, which may deter new participants [17][18] - The market is becoming segmented, with a distinction between serious tennis players and casual participants, impacting the sustainability of vacation offerings [26][27] - The article suggests that while tennis is currently trending, other sports like yoga and surfing may also emerge as popular options for active vacations in the future [33][34]
那些买黄金的年轻人,后悔了吗?
后浪研究所· 2025-12-04 08:40
为了买到克价最低的黄金,年轻人做足了功课,全平台比价,购物节凑单,买金堪比备考。但金价的飘忽不定,总是打得年轻人措手不及。买金 时的心花怒放,转眼就变成买金后的心惊胆战。 2025年了,你还买金子吗?会如何筛选黄金产品?买金后是更有安全感了,还是更焦虑了?欢迎参与我们的 "年轻人含金量小调查" ,和我们分 享你的买金心得与体会吧~ 金子,这一过去的结婚刚需,已经成为了年轻人的理财产品。有人屯金条,有人买首饰,也有预算不足的年轻人,买起了金豆、金粒和黄金 ETF…… ...
抱团「拼好糕」的杀糕大会,被北上广的年轻人抢疯了
后浪研究所· 2025-12-04 08:40
Core Viewpoint - The rise of "cake-killing parties" reflects a growing trend among dessert enthusiasts to share high-quality cakes at a lower cost, driven by increasing cake prices and limited access to popular dessert shops [5][9][19]. Group 1: Cake-Killing Parties - "Cake-killing parties" involve purchasing well-known cakes and sharing them among participants, allowing everyone to taste different flavors at a fraction of the cost [5][6]. - The average cost per participant at these events is significantly lower than buying individual cakes, with participants like Vivian spending only 143.7 yuan for nine different cakes [6][9]. - The trend originated in Hangzhou and has spread to major cities like Beijing, Shanghai, and Guangzhou, as well as smaller cities [9][19]. Group 2: Market Dynamics - The cake market is becoming increasingly competitive, with a rapid introduction of new flavors and types, leading to higher prices for consumers [20][22]. - Consumers are expressing dissatisfaction with cake prices, with many feeling that cakes have become luxury items [24]. - Despite high prices, the demand for cakes remains strong, particularly among young people seeking comfort food amid rising work and life pressures [24][26]. Group 3: Marketing Opportunities - Businesses are recognizing the potential of cake-killing parties as a marketing tool, with some brands sponsoring events to gain exposure [26][30]. - Local dessert shops are leveraging these gatherings to attract customers and promote their products, often providing free samples or drinks in exchange for social media promotion [36][38]. - The phenomenon has led to a mix of genuine consumer engagement and opportunistic marketing, raising questions about the future of these events [38][39].
全网围观的「荒野求生」比赛,坑人又坑钱
后浪研究所· 2025-12-03 09:09
"什么都没有还敢办比赛?" 撰文| 杨小彤 编辑| 薇薇子 封面来源| 《隐秘的角落》剧照 奔赴荒野 9月29日,荒岛求生比赛的前两天,大树终于能上岛了。 早上六点,连早饭都没吃,大树就和其他两位选手坐上车,从浙江温州平阳县到瑞安市飞云渡码头,找主办方集合,再坐两个多小时的船,抵达一个名叫冬 瓜屿的岛上。 两个多小时的海途中,主办方反复和包括大树在内的选手们强调,为了保障选手们的安全,现场会设置13位安全员,他们还买了一辆船,有什么突发情况 能立即接送。 甚至还有辆直升机,会在比赛过程中巡逻环视。 大树参赛的海岛 大树的期待值就这么被主办方拉满了。 这是大树第四次参加荒野求生的比赛。 他是位荒野求生爱好者,许多年前就喜欢在网上看外国人在荒野里求生,也自己在家研究过钻木取火的技能。 看到 今年国内出现了许多荒野求生赛事,只要时间合适,大树就会报名参加,还拿到了其中一场赛事的冠军。 8月27日,大树刷到了这个名叫"东方荒野荒岛求生"的报名招募,他喜欢海岛赛,不光可以去山上抓野羊、野鸡和猪仔,还可以去海里捡海螺、钓鱼,蛋白 质丰富得很。 奖金也很诱人,冠军可获5万元奖金,选手坚持满30天就能获得6000元奖励,超出 ...