世界为什么越来越卷了？ 这可能是许多年轻⼈的困惑：资源和⼈才都在加速流向技术尖端引领的少数⾏业；另⼀边，全球⽂科塌陷，职业教 育培养不出对⼝的⼈才，反⽽⼤量的⼈都在争抢着极少数"光鲜"的岗位…… 优绩主义的尽头没有绝对的胜利者，那些名校最为优秀的毕业⽣，却可能是最焦虑的⼀群⼈⸺他们时常觉得， 世 界好像⼀个巨⼤的仓⿏轮，⾃⼰被逼着不停奔跑，却总感觉还在原地踏步，找不到⾏动的意义。 图源《⽆法成为野兽的我们》 德雷谢维奇的洞察全部源于对精英教育体系的观察和亲⾝经历⸺他⼀共辗转过⾄少3个不同的专业。出⾝于⼀个 聚集"知识分⼦"的犹太家庭，本科他循规蹈矩选择了⽣物学和⼼理学的双学位项⽬，⼤学毕业后，他随⼤流申请 了法学院，⼜在最后节点放弃律师、去了新闻学院……但直到最后他才意识到真正能让⾃⼰快乐的是学习英语语⾔ ⽂学。 按照世俗观念，他的选择可以说相当不"明智"⸺从通往财富之路的理⼯科跳到"前途灰暗"的⽂科。有句话 说，敢主动学习⽂科的⼈（排除那些⾮⾃愿流落到这⾥的⼈），都是极致的理想主义者。德雷谢维奇正是如此，察 觉到精英教育体系的"系统BUG"后，他勇敢跳出了那套评价体系，并让更多⼈看到制度的弊端。 如今，20 ...

小天才和小镇做题家，在AI赛道都有光明的未来。 撰文｜ 张晶 编辑｜ 薇薇子 封面来源｜ IC photo 上桌！留给00后的红利 双非院校，文科，即便是硕士学历，在如今的就业市场上也很难找到一份合适的工作。 好在毕业前，00后毕业生雪柳已经有三段大厂AI业务的实习经历——深度参与了大厂头部AI产品从0 到1 的过程，其中有一款AI产品上线时的用户手册都是她亲自撰写的。 投出的600多份简历，大多连初筛都过不了，但这三段实习经历犹如决定性筹码，让她收到了跟AI相 关岗位的面试机会。 最终，雪柳拿到了2家AI公司的offer。 即将从复旦大学金融系硕士毕业的博誉在这波AI热潮下，也顺利拿到了上海一家大厂AI业务线的 offer，年薪数十万，这个年包在同期毕业生里极具竞争力。 尽管在他刚入学的2022年，学校还流传着毕业即年薪百万的传说。当然，2年过去了，这样的就业神 话早已破灭。 "作为金融系的学生，我们都很焦虑。"这两年，金融业进入下坡阶段，招聘机会越来越少，找工作的 时候，博誉尝试从金融学转型，寻找一些前景明朗、起薪稍高一些的行业。 一次偶然的机会，他进入一家AI＋金融的创业公司实习，从此开始搭上AI这条线 ...

Core Viewpoint - Traditional consumer habits are undergoing profound changes, with consumers becoming increasingly sensitive to brand premiums and seeking alternatives that offer better value [1][2]. Group 1: Changing Consumer Behavior - Consumers are bypassing traditional brand channels and seeking "same factory, same source" alternatives, leading to a rise in diverse shopping methods such as cross-border shopping, purchasing from agents, and second-hand transactions [2]. - The external environment, including global economic pressures and tariff fluctuations, has created uncertainty in the pricing of imported goods, increasing consumer anxiety over price hikes and driving interest in domestic alternatives [3]. - There is a shift towards valuing practical benefits, user experience, and long-term companionship in consumer choices, as highlighted by the concept of the "Fourth Consumption Era" proposed by Japanese sociologist Miura Nobu [6]. Group 2: The Search for Quality Products - The focus is shifting from rapid purchasing to careful selection, emphasizing the importance of finding timeless, quality products that withstand the test of time [4][7]. - The traditional "grass-planting" model of marketing is being questioned, with a call for a more decentralized and transparent approach to discovering genuine quality products [9]. - Everyday items that have proven their value over time, such as a long-lasting juicer or a durable pen, are seen as the most valuable possessions [9]. Group 3: Community Engagement and Collective Wisdom - A collaborative initiative called "Million Choices BEST100" aims to gather consumer recommendations for trusted quality products, creating a "good product map" based on real-life experiences [11][18]. - The initiative encourages participation through a shared, dynamic spreadsheet that allows users to contribute and validate product recommendations, breaking free from algorithm-driven information silos [12][14]. - Two curated lists will be generated from the collected data: the "BEST 100" list featuring the most representative long-lasting products and a personalized list catering to various needs and budgets [17][18].

Core Viewpoint - The article discusses a shift in consumer behavior towards valuing practical, long-lasting products over trendy or expensive items, reflecting a more conscious approach to consumption [1][4]. Group 1: Consumer Behavior Trends - There is a growing consensus around "long-termism" in consumption, with ideas like "only five pairs of pants are needed" and "50 items for a lifetime" gaining traction [3]. - The concept of the "Fourth Consumption Era" introduced by Japanese sociologist Minoru Miura highlights a change in consumer mindset, moving away from blind pursuit of novelty and status [1]. Group 2: Community Engagement Initiative - The "Post-Wave Research Institute" and "Tide" have launched a campaign called "Best 100," inviting readers to identify and share their most trusted, durable products [4][6]. - The initiative includes a real-time shared document for consumers to nominate reliable items, share their "life repurchase list," and discuss hidden gems and overpriced products [7]. Group 3: Campaign Details - The collection period for nominations runs from May 7 to May 21, with results to be announced on May 28, culminating in a list of 100 classic products recognized for their long-term value [8]. - The campaign aims to promote "smart consumption" as a new lifestyle choice, encouraging consumers to select truly worthwhile items rather than following trends [10].

Core Viewpoint - The article presents Shijingshan as an underrated area in Beijing, characterized by a slower pace of life, affordable living costs, and a unique blend of urban and natural environments, making it an attractive option for residents seeking a more relaxed lifestyle in the city [1][2][3]. Summary by Sections Urban Characteristics - Shijingshan is often overlooked, with many mistaking it for a suburban area rather than a part of the city, despite its proximity to central Beijing [2][3]. - The district has a low population density, with a projected 2024 resident count of 561,000, accounting for only 2.5% of Beijing's total population [6]. - It boasts the highest coverage rate of urban park green space within a 500-meter radius at 99.32% and the highest forest coverage rate among the six urban districts [6]. Economic Context - Shijingshan's GDP for 2024 is estimated at 130 billion, placing it at the bottom among Beijing's six urban districts, with neighboring districts like Haidian and Chaoyang having GDPs 9.9 times and 7.1 times higher, respectively [6]. Lifestyle and Community - Residents enjoy a more relaxed lifestyle, with less congestion and a sense of community that contrasts sharply with the hustle of other districts like Chaoyang [4][10]. - The area is described as having a "county-like" feel, with local businesses and eateries that cater to the community's preferences rather than trendy chains [14][18]. - The cost of living is significantly lower, with food prices comparable to those in second- and third-tier cities, making it appealing for young professionals and families [10][18]. Real Estate Trends - Shijingshan has become a popular choice for young migrants seeking affordable housing, with many purchasing older properties at lower prices compared to other districts [27][29]. - The article highlights a specific case where a resident bought a 30-square-meter apartment for 1.05 million, showcasing the affordability relative to other areas in Beijing [29]. Social Dynamics - The community atmosphere is described as friendly and informal, with residents often engaging in neighborly exchanges and a sense of belonging that fosters a relaxed lifestyle [21][26]. - The presence of unique local businesses, such as the first Sam's Club in Beijing, indicates a blend of modern retail with traditional community values [19][23]. Conclusion - Shijingshan is portrayed as a hidden gem within Beijing, offering a unique lifestyle that combines urban convenience with a laid-back atmosphere, making it an attractive option for those looking to settle in the city without the pressures of more commercialized districts [27][29].

关于"脱轨"的思考始于4月北京的一场大风。本该两点一线的生活，因为大风的来临，突然变得混乱 无序——但同时，我们也观察到了身边年轻人一种非比寻常的兴奋感。 大风何时来？我们要如何迎接大风？分享着对风的体验，所有人都在偷偷享受着这短暂的失常时 刻，仿佛已经期待它许久了。 "后浪研究所"发起了关于"脱轨时刻"的话题征集，收到了意料之外的热烈反馈。352份真诚的自我剖 析中，或许能引起年轻同胞的共鸣。 五四青年节，这篇"当代青年脱轨时刻大赏"，也可以成为一束点燃你心头火苗的火炬。在这个时 代，年轻人感受得最频繁的情绪大概是迷茫： 自己是不是走在正确的方向上，是否能把自己的人生 引向更好的未来？如此反复的自我拷问，一刻也不停。 就像电影《心灵奇旅》中的主人公乔伊，他一直在帮迷失的灵魂寻找火花，即他所能为之奋斗一生 的人生目标。但在体验了人类世界的各种生活体验后，他却悟出，" 火花不是人生目标，当你想要 生活的那一刻，火花就已经被点燃。" 我们想告诉你，这些"脱轨"瞬间，都是值得珍惜的宝贵时刻——当你察觉到自己似乎偏离了众人所 期望的人生轨道时，你的人生才刚刚开始。 @momo 小学时有一天我和几个小伙伴在上学的半路， ...

小红书怎么突然成了观鸟爱好者的聚集地？ 撰文｜ 锅包柚 封面来源｜ Unsplash "鸟门信徒" 这个春天，北京的公园里，总能看到年轻人或是举着望远镜，冲着树冠寻觅，或是扛着相机，怼着湖面抓拍，看起来像是一个大型追星现场。 走近一瞧，才得知他们是在抓拍树上的鸟，和湖里的鸭。 肉眼可见的， 观鸟这项在过去更偏小众的兴趣爱好，近几年和年轻人产生了更破圈、更紧密的联结。 在小红书上，能看到各种观鸟爱好者的分享，有人用4K镜头记录鸟类捕食的震撼瞬间，有人将鸟类求偶舞步改成魔性短视频，甚至有人把鸟类动作配成台 词，做成爆款meme图…… 据《小红书观鸟趋势报告》，目前小红书上"观鸟"相关笔记讨论量已经超过700万，近一年"观鸟"相关的笔记发布数量，也达到 了过去十年总和的1.2倍， 而这些笔记的主人中，25岁左右的用户占比最高。 来自广州的May就是其中一位。2023年，刚来广州工作一年的她觉得自己"好不健康"，每天就坐在办公室，对着电脑一动不动。她决定培养一个健康的兴趣 爱好。 广州有很多城市公园，作为自然爱好者，May有空就会去逛公园，也总能在公园里看到大爷大叔们举着各种"长枪短炮"怼鸟拍。受到感染， May跟着 ...

EBA B 百 电竞后 超级观 i 很多90后可能都有这样的童年回忆: 缩在被窝里偷偷玩《逆转裁判》, 求着爸妈买PSP通关《最终幻想》, 趁家长出门偷偷开电脑打GTA和魔兽...... 时代变了，这代被游戏陪伴着长大的年轻人, 终于获得了独立自主权! 他们献给自己最好的成年礼物 , 大概就是一个能爽玩的电竞房。 年轻人的家里总有一片区域是为游戏预备的。 高端音响、无线鼠标、机械键盘要通通备齐, 不然对不起CSGO联机队友给予的厚望; 客厅电视要布置得足够大屏， 不然对不起塞尔达设计那么大的开放世界。 传统的家居空间概念被他们重塑, 最近，「后浪研究所」发起了一项 「游戏房小调查」 , 共回收问卷170份。 调查对象 性别: 男性 65.3% 女性 34.7% 年龄层: 00后 26.5% 85后 6.5% 95后 44.7% 85前 5.2% 90后 17.1% 让我们看看， 年轻人都把电竞房装点成什么样子? 在游戏空间的家居安排上 , 他们又有什么巧思? 以下，我们总结了五点「电竞房」衍变趋势。 趋势(1 体验派居多, 追求沉浸式「电竞氛围感」 =-拉勒里沙戏机 的穴+h 坏从自///VVV)工/j 何以 ...

"我用这5年的艰苦奋斗追上了房地产的跌落。" 撰文｜ 巴芮 编辑｜ 薇薇子 封面来源｜ IC PHOTO 2021年后房价的持续下跌，让国人经历了近十年以来最大规模的一次资产缩水。 有人刚买完房还不到两年，同样的在售房源价格已经低了 100万；也有人买在高点，不仅赶上了高房 价还赶上了高利率，现在不仅房价砍半，利息还多一倍； 而最惨的要属那些在非核心区高杠杆上车的 购房人群，有的甚至出现了房屋市值抵不过剩余贷款的倒挂现象。 一生努力要强爱置业的中国人，再一次栽在了曾被视为 "财富增长引擎"的房地产上。 据国家统计局公布的数据显示， 2021年9月，70个大中城市商品住宅销售价格环比总体呈略降态势， 同比涨幅持续回落——这就是最新一轮房产危机的起点。 关于房价下跌，理论层面有很多解读，比如 "经济周期调整""系统性调整" 等宏大词汇，由 普通个体 承担了最为具体的后果。 但在此前，全国房价连续上涨了 76个月，长期且大幅增长的房价强化了老百姓对于"买房即增值"的认 知。同时，互联网与新兴科技产业的快速崛起，在短时间内造就了一批"财富新贵"。又因投资渠道有 限， 房产便成为了普通家庭财富积累的主要方式，而这也符合 ...

短剧也「日本化」了。 撰文｜ 杨小彤 编辑｜ 薇薇子 封面来源｜ Unsplash 日本人也开始看短剧了？ 去年2月，日本短剧平台上线了一部名叫《お嬢様のパワハラ退治》（《大小姐的权利骚扰消除》）的短剧。 拍摄地在日本，演员说日语，受众是年轻日本人。剧情是一位社长千金乔装成实习生进入自家公司，在工作过程中，敢于扇关系户上司，回怼狗腿的职场前 辈，并成功揭露了"恶毒女配"假千金的真面目。凭借着大小姐逆袭的爽文情节，这部剧也成为上半年平台观看量最高、反响最好的日本本土短剧之一。 《お嬢様のパワハラ退治》，图源网络 很难想象，日本人也开始看短剧了。 过去提起日剧，我们想到的都是《东京爱情故事》《半泽直树》《重启人生》这些情感细腻、制作精良的剧集。 但现在，日本年轻人的手机里几乎都有一 个短剧APP。每当大热新剧上线的时候，这些APP的名字就会登上日本Google Play和App Store的榜单前列。 短剧出海当然不是一件新鲜事，像ReelShort、TopShort、DramaBox、Shortmax这些头部短剧出海平台早就在北美市场扎下根了，这也让北美的短剧出海市 场卷得飞起。 为了找到新机会，从去年上半年开 ...