[Table_Page] 投资策略月报|房地产 证券研究报告 [Table_Title] 房地产行业 26 年 1 月市场总结 市场信心逐步回升，主流标的表现优异 [Table_Summary] 核心观点： [Table_Grade] 行业评级 买入 前次评级 买入 报告日期 2026-02-26 [相对市场表现 Table_PicQuote] [分析师： Table_Author]郭镇 SAC 执证号：S0260514080003 SFC CE No. BNN906 021-38003639 guoz@gf.com.cn 分析师： 邢莘 SAC 执证号：S0260520070009 021-38003638 xingshen@gf.com.cn 分析师： 谢淼 SAC 执证号：S0260522070007 SFC CE No. BVB342 021-38003637 xiemiao@gf.com.cn 分析师： 李怡慧 SAC 执证号：S0260524040001 SFC CE No. BVI219 021-38003636 liyihui@gf.com.cn 分析师： 辛恬 SAC 执证号：S026052 ...

Market Performance - On February 25, 2026, the equity market saw most sectors rise, with the Shanghai Composite Index and Shenzhen Composite Index increasing by 0.72% and 1.21% respectively, while the CSI 300 and CSI 500 rose by 0.60% and 1.60% respectively [1] Individual Stock Performance - The top five gainers in the real estate sector were Huangting International, I Love My Home, Hualian Holdings, City Investment Holdings, and Zhujiang Shares, with increases of 10.05%, 10.03%, 9.96%, 9.96%, and 6.77% respectively [2] - The largest decliners included Hefei Urban Construction, Sanxiang Impression, Ningbo Fuda, Jinqiao B Share, and Haitai Development, with declines of -5.33%, -1.52%, -1.13%, -0.53%, and -0.45% respectively [2] Industry News - On February 25, 2026, five departments in Shanghai announced a reduction in housing purchase restrictions, effective February 26, 2026. Non-Shanghai residents can now purchase homes in the outer ring with a social security or tax payment history of just 1 year, and those with 3 years can buy an additional property [3] - The maximum housing provident fund loan for first-time homebuyers has been increased from 1.6 million yuan to 2.4 million yuan. Additionally, families with multiple children can receive a 20% increase in the maximum loan amount for purchasing a second home [3] - From January 1, 2026, adult children of local residents purchasing their only home will be exempt from personal housing property tax [4] Company Announcements - China Overseas Macro Real Estate Group announced that the buyback registration period for "23 Hongyang 02" bonds is from March 2 to March 9, 2026, with the repayment date set for April 3, 2026 [6] - Poly Real Estate Group announced the early delisting of "23 Baozhi 01" bonds, with a total buyback amount of 1 billion yuan. The bonds will be canceled due to this buyback [6]

此番地产行情走强，得益于多重积极信号叠加催化。 政策层面，2月25日，上海市住房城乡建设管理委、市房屋管理局等五部门联合印发《关于进一步优化调整本市房地产政策 的通知》，自2026年2月26日起施行，主要包括三方面：进一步调减住房限购政策、优化住房公积金贷款政策和完善个人住 房房产税政策。 其中，限购方面，非沪籍外环内购房社保门槛降至1年；缴纳社保/个税满 3 年可增购1套；持居住证满5年可购1套住房，无 需提供社保或个税证明。公积金方面，首套贷款最高额度提至240万（多子女家庭贷款最高额度可达324万元），并放宽二 套贷款认定。税收方面，成年子女首套房暂免征收个人住房房产税。 上海易居房地产研究院副院长严跃进表示，上海发布楼市新政，充分体现上海综合施策、因城施策、发挥好存量和增量政 策集成效应的导向，亦符合2026年住房消费工作的相关要求。此次新政将在降低购房成本的同时，进一步促进住房消费需 求积极释放和供求关系平衡，亦进一步巩固当前楼市稳中向好的态势。 除政策利好外，春节期间，房企积极促销，多地项目"春节不打烊"，以特惠房源、购房折扣等促销活动，为市场"小阳 春"提前蓄力。 2月25日，港股、A股两市的地 ...

格隆汇2月25日｜港股市场内房股集体上涨，其中，碧桂园涨8%，建发国际集团涨超6%，绿城中国涨 5%，龙湖集团、金辉控股、旭辉控股集团、融信中国、中国海外宏洋集团、越秀地产、中国金茂、华 润置地、融创中国涨超4%。 | 代码 | 名称 | | 涨跌幅 V | 最新价 | 总市值 | 年初至今涨跌 | | --- | --- | --- | --- | --- | --- | --- | | 02007 | 碧桂园 | 0) | 8.06% | 0.335 | 139.99亿 | -19.28% | | 01908 | 建发国际集团 | | 6.54% | 15.810 | 354.17亿 | 1.02% | | 03900 | 绿城中国 | | 5.04% | 11.470 | 291.29 Z | 35.42% | | 00960 | 龙湖集团 | | 4.90% | 10.270 | 723.18亿 | 19.98% | | 09993 | 金辉控股 | | 4.85% | 1.730 | 69.98亿 | -5.98% | | 00884 | 旭辉控股集团 | | 4.82% | 0.087 | 14. ...

Group 1 - Tencent Holdings (00700) had a net inflow of 4.316 billion, representing a 22.17% increase in net inflow ratio [2][3] - Alibaba-W (09988) experienced a net inflow of 1.658 billion, with a net inflow ratio of 13.70% [2][3] - Pop Mart (09992) saw a net inflow of 588 million, with a net inflow ratio of 17.52% [2][3] Group 2 - Kangfang Biotech (09926) faced a net outflow of -285 million, with a net outflow ratio of -33.89% [2][3] - Yingfu Fund (02800) had a net outflow of -248 million, with a net outflow ratio of -1.88% [2][3] - Yum China (09987) recorded a net outflow of -213 million, with a net outflow ratio of -30.90% [2][3] Group 3 - Huaxia Hang Seng Technology (03088) led in net inflow ratio at 89.30% with a net inflow of 54.532 million [2][3] - Southern East Selection (03441) followed with a net inflow ratio of 68.86% and a net inflow of 14.5209 million [2][3] - China Foods (00506) had a net inflow ratio of 59.26% with a net inflow of 4.9995 million [2][3] Group 4 - Jinyuan International (02232) had the highest net outflow ratio at -50.27% with a net outflow of -40.079 million [3] - iFlytek Medical Technology (02506) recorded a net outflow ratio of -49.63% with a net outflow of -15.2262 million [3] - Sinopec Crown (00934) had a net outflow ratio of -45.08% with a net outflow of -5.1472 million [3]

Investment Rating - The report maintains a "Buy" rating for the real estate sector, indicating a positive outlook for investment opportunities in this area [4]. Core Insights - The "old-for-new" policy is being reintroduced in Shanghai, which is expected to effectively stabilize housing prices and stimulate market activity [10][26]. - The policy focuses on acquiring second-hand homes to address inventory issues and enhance market liquidity, with specific criteria for eligible properties [10][26]. - The anticipated financial impact includes a potential market transaction increase of approximately 1,080 billion yuan, representing a 9% boost to total market transactions and a 24% increase in new home sales [3][10]. Summary by Sections 1. Background of the "Old-for-New" Policy - The central government has emphasized the need for policies that control inventory and improve supply, with the "old-for-new" initiative aligning closely with these goals [10][11]. 2. Historical Experience of "Old-for-New" - The "old-for-new" model is categorized into acquisition and assistance types, with the acquisition model being more effective in driving sales [16][21]. - The acquisition model has been implemented in over 20 cities, with a total of 14,520 units identified for trial [16][21]. 3. Shanghai's "Old-for-New" Policy - The policy aims to stabilize housing prices by focusing on second-hand homes, with specific requirements for properties built before 2000 and under 400 million yuan [3][10]. - The estimated funding requirement for the acquisition of 27,000 units is approximately 54 billion yuan, leveraging a 1:2 replacement ratio to maximize market impact [3][10]. 4. Feasibility of the Latest "Old-for-New" Policy - Shanghai is positioned as a key city for the implementation of this policy due to its strong government credibility and market stability [3][10]. - The second-hand housing market in Shanghai has shown signs of stabilization, with a reduction in the average transaction cycle to 22.2 months and a 2% month-on-month price rebound [3][10]. 5. Investment Recommendations - The report suggests that the current environment, characterized by improving transaction volumes and prices in the second-hand market, presents significant investment opportunities [3][10].

Investment Rating - The report maintains a "Recommendation" rating for the real estate sector, specifically highlighting the promotion of "good housing" construction in Fujian [2]. Core Insights - The report indicates a seasonal decline in new and second-hand housing transactions, with new housing transaction area in 20 cities decreasing by 9% week-on-week but increasing by 147% year-on-year. The total transaction area for new housing was 170 million square meters [22][21]. - The second-hand housing market showed a similar trend, with a 7% week-on-week decrease but a 174% year-on-year increase in transaction area, totaling 199 million square meters [27][24]. - The report emphasizes the importance of addressing three key issues in the real estate market: declining new housing demand, unresolved inventory, and the negative impact of land finance on the economy [6]. Industry Data - The real estate sector consists of 107 listed companies with a total market capitalization of approximately 1,270.7 billion yuan and a circulating market capitalization of about 1,217.1 billion yuan [2]. - The sector's performance in the past month shows an absolute increase of 2.3%, a 6-month increase of 7.4%, and a 12-month increase of 12.8% [3]. Policy Developments - Fujian province has introduced measures to stabilize the real estate market, focusing on promoting housing consumption and inventory reduction, including optimizing shared ownership policies and encouraging the purchase of existing homes [15][18]. - Gansu province has adjusted its housing provident fund loan policies, increasing the maximum loan amounts for single and married contributors [15][18]. Sales Performance - In the first week of February, the average daily transaction area for new housing in 20 cities was 24.3 million square meters, with a cumulative transaction area of 838 million square meters year-to-date, reflecting a 28% year-on-year decrease [22][21]. - The report notes that the average transaction area for second-hand housing in 11 cities was 28.5 million square meters, with a cumulative area of 1,067 million square meters year-to-date, indicating a 23% year-on-year increase [27][24]. Investment Strategy - The report suggests focusing on three areas to find alpha in the real estate sector: precision in land acquisition for developers, stable income assets such as leading shopping centers, and leading real estate agencies that enhance transaction efficiency [6].

本文源自：金融界AI电报 中国海外宏洋集团公告，2026年1月份，集团及其附属公司实现合约销售额24.12亿元，同比增长9.3%； 合约销售面积21.46万平方米，同比增长20.8%。截至2026年1月底，累计认购未签约额6.02亿元，认购 未签约面积46300平方米。集团在江苏省泰州市医药高新区新增项目1个，总楼面面积86651平方米，总 土地成本2.87亿元。 ...

在2026年1月份，集团于江苏省泰州市医药高新区新增项目1个，总楼面面积86,651平方米，总土地成本 人民币2.87亿元。 中国海外宏洋集团(00081)发布公告，在2026年1月份，中海宏洋系列公司实现合约销售额人民币24.12亿 元及合约销售面积21.46万平方米，分别按年上升9.3%及20.8%。截至2026年1月底，累计认购未签约额 人民币6.02亿元及认购未签约面积4.63万平方米。 ...

在2026年1月份，集团于江苏省泰州市医药高新区新增项目1个，总楼面面积86,651平方米，总土地成本 人民币2.87亿元。 智通财经APP讯，中国海外宏洋集团(00081)发布公告，在2026年1月份，中海宏洋系列公司实现合约销 售额人民币24.12亿元及合约销售面积21.46万平方米，分别按年上升9.3%及20.8%。截至2026年1月底， 累计认购未签约额人民币6.02亿元及认购未签约面积4.63万平方米。 ...