Core Viewpoint - TCL Electronics reported a strong performance for the fiscal year 2024, with revenue reaching HKD 99.32 billion, a year-on-year increase of 25.7%, and a net profit of HKD 18.5 billion, up 123.6% from the previous year, indicating robust growth and investor confidence in the company's future prospects [1][3]. Group 1: Business Performance - The large-size display segment remains a cornerstone of TCL's business, generating revenue of HKD 60.11 billion in 2024, a 23.6% increase, with global TV shipments reaching 29 million units, up 14.8% [4]. - TCL's global market share in TVs has increased from 5.6% in 2015 to 13.9% in 2024, solidifying its position as one of the top two global TV brands [4]. - The average size of TVs shipped in the domestic market increased by 1.9 inches to 63.3 inches, while overseas shipments saw an increase of 1.5 inches to 49.4 inches [4]. Group 2: Industry Context - The global TV shipment volume in 2024 was 210 million units, a modest increase of 3.7%, highlighting TCL's superior growth rate compared to the industry average [5]. - The recovery of the global TV market and the rise of high-definition display technologies have provided TCL with significant growth opportunities [6]. Group 3: Innovation and New Business - TCL's innovative business segments have shown rapid growth, with total revenue from these segments increasing by 44.9% to HKD 27.01 billion in 2024 [8]. - The solar energy business, a key component of TCL's innovation strategy, saw revenue growth of 104.4% to HKD 12.87 billion, reflecting the company's commitment to green energy solutions [8][10]. - The company has established a strong presence in the solar market, covering 23 key provinces in China and signing over 220 projects [8]. Group 4: Global Strategy and Market Position - TCL has successfully implemented a global supply chain strategy, establishing manufacturing bases in various countries, enhancing flexibility and responsiveness to market demands [16]. - The company's marketing strategy leverages international sports events to boost brand visibility and market penetration, particularly in the high-end TV segment [17]. Group 5: Financial Returns and Shareholder Value - TCL announced a final dividend of HKD 0.318 per share for 2024, with a payout ratio of 45.57%, reflecting a commitment to returning value to shareholders [19][20]. - The company's stock price has surged by 290% since the beginning of 2024, indicating strong market confidence and performance [1][21].

Investment Rating - The investment rating for TCL Electronics is "Buy" (maintained) [1] Core Views - The company reported a strong performance in 2024, with revenue reaching HKD 99.3 billion (+26%) and net profit attributable to shareholders at HKD 1.76 billion (+137%). Adjusted net profit was HKD 1.61 billion (+100%) [5][14] - The growth in sales was driven by significant improvements in both domestic and international television sales, with a notable increase in profit margins expected due to channel structure adjustments and cost control measures [5][41] - The company has revised its profit forecasts for 2025-2027, expecting net profits of HKD 2.13 billion, HKD 2.47 billion, and HKD 2.80 billion respectively, with corresponding EPS of HKD 0.8, HKD 1.0, and HKD 1.1 [5][41] Summary by Sections 1. 2024 Performance Overview - TCL Electronics achieved a revenue of HKD 99.3 billion in 2024, with a year-on-year growth of 26%. The net profit attributable to shareholders was HKD 1.76 billion, reflecting a 137% increase [14][19] - For the second half of 2024, revenue was HKD 53.8 billion (+22%) and net profit was HKD 1.11 billion (+131%) [14][41] 2. Margin and Profitability Analysis - The overall gross margin for 2024 was 15.7%, a decrease of 1.6 percentage points, primarily due to structural changes and panel cost fluctuations. However, the company managed to improve its expense ratios across various categories [22][24] - The net profit margin for 2024 was 1.77%, an increase of 0.8 percentage points, indicating effective cost management strategies [24][25] 3. North American Channel Insights - The restructuring of channels in North America has shown significant results, with an increase in the number of SKUs for high-end products at Bestbuy. For example, the number of MiniLED SKUs for 75-inch and above increased from 3 to 16 [7][28] - The company has also expanded its product offerings in Walmart, focusing on larger size products, while maintaining a stable SKU count compared to 2024 [37][40] 4. Profit Forecast and Investment Recommendations - The company has adjusted its profit forecasts for 2025-2027, with expected net profits of HKD 2.13 billion, HKD 2.47 billion, and HKD 2.80 billion respectively. The current stock price corresponds to P/E ratios of 10.4, 9.0, and 7.9 for the respective years [5][41] - The long-term outlook remains positive due to ongoing improvements in overseas channel structures and product offerings [5][41]

Investment Rating - The investment rating for TCL Electronics is "Buy" (maintained) [6] Core Views - The company reported a strong performance in 2024, with revenue reaching HKD 99.3 billion (+26%) and net profit attributable to shareholders at HKD 1.76 billion (+137%). Adjusted net profit was HKD 1.61 billion (+100%) [6][15] - The report highlights significant growth in both domestic and international sales of televisions, with a notable improvement in profit margins driven by cost control and structural adjustments in sales channels [6][42] - The forecast for net profit for 2025-2027 has been revised upwards, with expected figures of HKD 2.13 billion, HKD 2.47 billion, and HKD 2.80 billion respectively, indicating a positive outlook for the company's profitability [6][42] Summary by Sections 1. 2024 Performance Overview - TCL Electronics achieved a revenue of HKD 99.3 billion in 2024, marking a 26% year-on-year increase. The net profit attributable to shareholders was HKD 1.76 billion, reflecting a 137% increase [15][20] - For the second half of 2024, revenue was HKD 53.8 billion (+22%) and net profit was HKD 1.11 billion (+131%) [15][20] 2. Margin and Cost Management - The overall gross margin for 2024 was 15.7%, a decrease of 1.6 percentage points, primarily due to structural changes and panel cost fluctuations. However, the company managed to improve its expense ratios across various categories [22][25] - The net profit margin for 2024 was 1.77%, an increase of 0.8 percentage points, indicating effective cost management strategies [25][26] 3. North American Channel Insights - The structural adjustments in the North American market have shown significant results, with an increase in the number of SKUs for high-end products at Bestbuy. The number of MiniLED SKUs increased from 3 to 16 for sizes above 75 inches [8][29] - The company has also expanded its product offerings in Walmart, focusing on larger size products, which is expected to enhance its market presence [38][39] 4. Profit Forecast and Investment Recommendations - The report has revised profit forecasts for 2025-2027, with net profits expected to be HKD 2.13 billion, HKD 2.47 billion, and HKD 2.80 billion respectively. The corresponding EPS for these years is projected to be HKD 0.8, HKD 1.0, and HKD 1.1 [6][42] - The current stock price corresponds to a PE ratio of 10.4 for 2025, indicating a favorable valuation for potential investors [6][42]

Market Overview - The Hang Seng Index closed up 0.91%, reaching 23905.56 points, with a total trading volume of 233.1 billion HKD [1] - The Hang Seng Tech Index rose 1.72%, while the Hang Seng China Enterprises Index increased by 1.24% [1] - Market volatility may increase in April due to upcoming tariff issues and economic data releases, but the long-term outlook for Chinese assets remains positive [1] Blue-Chip Stocks Performance - CK Hutchison Holdings (00001) rebounded, closing up 4.16% at 45.05 HKD, contributing 7.98 points to the Hang Seng Index [2] - Haier Smart Home (06690) rose 6.02%, while Zijin Mining (02899) increased by 4.98% [2] - New Oriental Education (09901) fell 7.23%, negatively impacting the index [2] Sector Highlights Home Appliances - TCL Electronics (01070) surged 13.52% to 8.9 HKD, driven by strong earnings [3][4] - The home appliance sector saw significant sales growth, with nearly 9 million units sold under the trade-in program [4] - TCL reported a revenue of 99.322 billion HKD for 2024, a 25.7% increase, and a net profit of 1.759 billion HKD, up 136.6% [4] Non-Ferrous Metals - Luoyang Molybdenum (03993) rose 9.27% to 6.72 HKD, supported by rising copper prices [5] - International copper prices reached new highs, with COMEX copper futures hitting 5.1490 USD per pound [5] - Luoyang Molybdenum reported a revenue of 213.029 billion RMB, a 14.4% increase, and a net profit of 13.532 billion RMB, up 64% [6] New Energy Vehicles - New energy vehicle stocks saw gains, with Li Auto (02015) up 3.85% and XPeng Motors (09868) up 3.29% [6][7] - The retail market for passenger vehicles is projected to grow by 9.1% year-on-year in March, with new energy vehicles expected to reach 1 million units sold [7] Notable Stock Movements - Weichai Power (00856) saw a significant increase of 14.64% after reporting a revenue of 89.086 billion HKD, a 20.56% increase [8] - KANAT Optical (02276) rose 7.98%, benefiting from the growth of smart glasses in the AI+AR sector [9] - HAPO Pharmaceuticals (02142) gained 5.49% following a strategic partnership with AstraZeneca [10] - COSCO Shipping Holdings (01919) reported a revenue of 233.859 billion RMB, a 33.29% increase, and a net profit of 49.1 billion RMB, up 105.78% [11] - Brilliance China Automotive (01114) faced pressure, with a revenue decline of 2.3% and a net profit drop of 59.9% [12]

TCL 电子 20250324 摘要 Q&A TCL 电子的主要业务板块有哪些？ TCL 电子的业务主要分为三个板块：显示业务、创新业务和互联网业务。显示 业务占比最大，约 70%，其中大尺寸显示业务（电视）是重点。2024 年，显示 业务收入同比增长 23.6%。创新业务包括全品类营销、光伏和智能连接智能家 居，其中全品类营销和光伏各占一半。2024 年，光伏收入同比增长 104.4%。互 联网业务占比约 30%，2024 年收入 26 亿港元，毛利率 56.2%。 Mini LED 技术对 TCL 电子的重要性体现在以下几个方面：首先是国家补贴政策 激活了市场需求；其次是规模效应带来的成本优势；第三，上游面板成本降低； 最后，中小尺寸 Mini LED 电视普及推动价格下沉，使更多消费者能够接受这一 技术。这些因素共同推动了 Mini LED 电视出货量的大幅增长。 大屏化趋势对 TCL 电子有何影响？ 大屏化趋势显著提升了 TCL 电子的市场竞争力。2024 年，公司 75 寸及以上电 视出货量同比增长 79.7%。大屏化趋势受益于政策支持、技术进步以及上游面 板成本下降，使得终端价格下沉至万元以内。此 ...

奥维云网数据显示，24Q4 线上/线下 KA 电视机行业零售量分别同比 +4.74%/+3.09%，公司份额重获增长，TCL 及雷鸟品牌市占率同比提升 3.42/4.07 个百分点。我们认为 2025 年换新政策将继续催化中高端需求， 25 年 1-2 月公司零售量份额继续强化（线上 TCL 同比+ 0.85pct、雷鸟 +3.62pct；线下 TCL+3.54pct），可以继续期待公司份额提升。同时产品结 构升级明显、盈利优化可期，公司 1-2 月 TCL 线上均价同比+12.9%。 港股通 24 年净利超预期，看好电视结构升级 | 华泰研究 | | | 年报点评 | | --- | --- | --- | --- | | 2025 年 | 3 月 | 23 日│中国香港 | 视听器材 | 证券研究报告 公司公布 2024 年业绩：收入 993.22 亿港元，同比+25.7%；归母净利润 17.59 亿港元，同比+136.6%；经调整归母净利 16.06 亿港元，+100.1%。公司着 力经营效率提升，费用率优化明显，24 年业绩大幅好于我们预期（预期归 母净利 12.3 亿元）。受益于以旧换新政策红利及显 ...

Financial Performance - For the fiscal year ending December 31, 2024, the company reported revenue of HKD 99.32 billion, a year-on-year increase of 25.7%[5] - Gross profit reached HKD 15.55 billion, reflecting a 13.8% increase compared to the previous year[5] - Net profit attributable to shareholders increased by 136.6% to HKD 1.76 billion, while adjusted net profit rose by 100.1% to HKD 1.61 billion[5] - The company proposed a final dividend of HKD 0.318 per share, representing a 98.8% increase from the previous year's dividend[5] - The company's revenue increased by 25.7% from HKD 78.99 billion in 2023 to HKD 99.32 billion in 2024[54] - Gross profit rose by 13.8% from HKD 13.67 billion in 2023 to HKD 15.55 billion in 2024, with a gross margin of 15.7%[59] - The company's net profit for the year was HKD 1,848,511, which is a significant increase of 123.4% compared to HKD 826,809 in 2023[99] - The group's profit before tax for 2024 was HKD 1,759,366,000, a significant increase from HKD 743,633,000 in 2023, representing a growth of approximately 136.5%[145] Market Performance - The global TV industry shipment volume is expected to grow by 3.7% in 2024, with the company’s TV shipments increasing by 14.8% to 29 million units, raising its market share to 13.9%[7][15] - TCL TV global shipment volume reached 29 million units, a year-on-year increase of 14.8%, achieving a historical high[24] - TCL TV's global market share in shipment volume increased from 5.6% in 2015 to 13.9% in 2024, with sales revenue market share reaching 12.4%, up 1.7 percentage points year-on-year[24] - In the Chinese market, TCL TV shipment volume grew by 5.8% year-on-year, while the average selling price increased by 12.4%, leading to an 18.9% rise in revenue to HKD 19.046 billion[28] - In North America, TCL TV's shipment volume increased by 6.4% year-on-year, outperforming the industry growth rate of 4.0%, with a significant growth of 67.6% in shipments of TVs 75 inches and above[33] - In emerging markets, TCL TV's shipment volume grew by 12.7% year-on-year, with specific increases of 17.6% in Latin America and 39.6% in the Middle East and Africa[33] Product Development and Innovation - The company is focusing on high-end and smart product strategies, aiming to enhance its core competitiveness and diversify revenue streams[10] - Innovative business revenue increased by 44.9% year-on-year to HKD 27.009 billion, with gross profit rising by 30.5% to HKD 3.347 billion[16] - Solar business revenue and gross profit both surged by 104.4% year-on-year to HKD 12.874 billion and HKD 1.230 billion, respectively[16] - R&D expenses reached HKD 2.335 billion, focusing on advanced display technologies and AI innovations[19] - The launch of the X11K QD-Mini LED TV showcased industry-leading technology with peak brightness of 6,500 nits and 14,000 local dimming zones[21] - The company aims to enhance its product matrix in the distributed photovoltaic market and explore innovative applications in AR/XR and smart home robots[50] Operational Efficiency - The company’s operational efficiency improved, with selling and distribution expenses decreasing by 1.0 percentage points to 7.6% of revenue[12] - The company maintained a net capital debt ratio of 0.0%, indicating a strong financial position[13] - Financing costs decreased by 11.1% from HKD 885 million in 2023 to HKD 787 million in 2024, mainly due to reduced factoring interest expenses[71] - Sales and distribution expenses increased by 10.1% from HKD 6.818 billion in 2023 to HKD 7.504 billion in 2024, primarily due to strategic investments in brand marketing and product promotion[65] Strategic Initiatives - The company plans to deepen its "mid-to-high-end + globalization" strategy, focusing on high-quality growth and expanding its market share[48] - The company has capital commitments of HKD 539,899,000 as of December 31, 2024, down from HKD 599,510,000 in the previous year[89] - The company is currently involved in a tax assessment dispute in Brazil, which is expected to last between 3 to 8 years, with no provisions made as legal counsel believes the company can effectively defend against the claims[91] - The company has not engaged in any high-risk derivative trading or leveraged foreign exchange contracts, focusing instead on natural hedging through functional currency transactions[93] Corporate Governance - The company has established and will continue to optimize its risk management and internal control systems, with regular reports to the board and audit committee on governance status and improvements[170] - The company has complied with the corporate governance code for the year ending December 31, 2024[171] - The audit committee, consisting of three independent non-executive directors, has reviewed the annual performance for the year ending December 31, 2024, including the accounting principles adopted[173] - The company is focused on enhancing collaboration between the board and management to strengthen corporate governance responsibilities[170] Future Outlook - The company plans to expand its market presence in Southeast Asia, targeting a 25% market share by 2025[186] - TCL plans to allocate RMB 5 billion for R&D in quantum dot display technology over the next three years[186] - The company anticipates a 30% increase in sales from its new energy-efficient product line by the end of 2024[186]

Group 1 - The company rating is "Outperform" (Initiate) [3][6] - The report date is March 19, 2025 [3] - The closing price on March 18, 2025, was HKD 7.92, with a total market value of HKD 199.66 billion [4][8] Group 2 - TCL Electronics is a leader in the black-and-white electronics sector, experiencing rapid performance growth driven by technology upgrades and demand [9][11] - The display business is the core of TCL's operations, with a global market share of 14.3% in smart screen shipments, ranking second worldwide [11][20] - In 2024, TCL's global TV shipments are expected to increase by 14.8% year-on-year, reaching 29 million units [11][20] Group 3 - The global TV industry is projected to grow at a compound annual growth rate (CAGR) of 7.7%, with the market size expected to reach USD 835.8 billion by 2034 [11][14] - Mini LED TV shipments are anticipated to grow significantly, with a year-on-year increase of 194.5% in 2024 [11][14] - TCL's Mini LED TVs are expected to benefit from national subsidy policies and economies of scale, enhancing their market position [11][14] Group 4 - The company has a compound revenue growth rate of 10.9% from 2015 to 2023, with net profit attributable to the parent company growing at a CAGR of approximately 26.2% [11][20] - For the fiscal year 2023, TCL's revenue was HKD 78.986 billion, with a year-on-year growth of 10.7% [7][13] - The projected revenue for 2024-2026 is HKD 94.966 billion, HKD 109.325 billion, and HKD 124.318 billion, representing year-on-year growth rates of 20.2%, 15.1%, and 13.7% respectively [6][13] Group 5 - The internet business segment is showing high growth potential, with a revenue increase of 20.2% in 2023, reaching HKD 2.76 billion [67] - The innovative business segment, including full-category marketing and distributed photovoltaics, has seen revenue growth, contributing to overall business expansion [70][71] - The solar business has reported significant revenue growth, achieving HKD 63 billion in 2023, with a year-on-year increase of 1820.3% [71]

Investment Rating - The report maintains a "Buy" rating for TCL Electronics, with a target price based on the last closing price of HKD 6.58 [1][4]. Core Insights - TCL Electronics is expected to exceed performance expectations for 2024, with an adjusted net profit forecast of approximately HKD 1.3 billion to HKD 1.7 billion, representing a year-on-year increase of 62% to 112% [4]. - The company anticipates a record high in global TV shipments, reaching 29 million units in 2024, a 14.8% increase from the previous year [4]. - The integration of DeepSeek is expected to enhance multiple business lines, including smart home and mobile communications, leading to improved operational efficiency and long-term growth [5][6]. Summary by Sections Financial Performance - For 2024, TCL Electronics expects revenue of HKD 102.7 billion, a growth rate of 30% compared to 2023 [9]. - The adjusted net profit for 2024 is projected to be HKD 1.57 billion, with a net profit growth rate of 111% [9]. - The earnings per share (EPS) for 2024 is estimated at HKD 0.62, with a price-to-earnings (P/E) ratio of 10.57 [9]. Business Segments - The core TV business is expected to drive growth, with a significant increase in high-margin products, including a 69.5% increase in quantum dot TVs and a 194.5% increase in Mini LED TVs [4]. - The innovative business segments, including solar energy and full-category marketing, are also projected to contribute positively to the company's performance [4]. Market Outlook - The global TV market is anticipated to see strong demand for large-screen and high-end products, with a shift in panel production capacity towards Chinese brands, potentially increasing market concentration [6]. - The report highlights the rapid growth in sectors such as solar energy, AR/XR, and AI, which are expected to benefit TCL Electronics [6].

Investment Rating - The investment rating for TCL Electronics is "Buy" with a target price not specified [3][2]. Core Viewpoints - TCL Electronics is expected to achieve an adjusted net profit of HKD 1.3 to 1.7 billion for 2024, representing a year-on-year growth of 62% to 112%, likely exceeding the equity incentive target of 65% growth [1]. - The company leads global TV shipments with a projected total of 29 million units in 2024, reflecting a year-on-year increase of 14.8%, with domestic shipments up 5.8% and overseas shipments up 17.6% [1]. - The Mini LED segment is expected to see nearly a twofold increase in global shipments in 2024, benefiting from subsidy policies and advancements in high-end product development [1]. - TCL's diverse business segments, including TV, photovoltaic, and full-category marketing, are contributing to robust performance, with a focus on digital transformation and cost control to enhance operational efficiency [1]. Summary by Relevant Sections Financial Performance - The adjusted net profit forecast for 2024 is between HKD 1.3 billion and HKD 1.7 billion, with significant growth anticipated in the following years: HKD 1.52 billion in 2025 and HKD 1.89 billion in 2026 [2]. - The company’s revenue from TV business has reached a historical high, supported by rapid growth in innovative business segments [1]. Market Position - TCL Electronics is recognized as a leading player in the global television industry, with a steady expansion of market share driven by high-end product offerings and global operational capabilities [2]. Business Strategy - The company is actively enhancing its operational capabilities through digital transformation and efficiency measures, including strict cost control and improved material turnover [1].