每一盏亮起的灯，都是一个家庭的温暖所在；每一份保单的背后，都是一份对未来的郑重承诺。2025年，新华保险继续秉承"以客户为中心"的服务宗旨， 在风险来临时撑起保护伞，在平凡日子里守护微光。近日发布的《新华保险2025年理赔服务年报》以详实的数据、温情的笔触，系统呈现了该公司在过去 一年中履行保险保障责任、提升服务体验、助力民生发展的坚实步伐。 数字背后的守护力量 自1996年成立至今，新华保险已累计向客户支付理赔款1368亿元，这是一笔沉甸甸的社会信任与家庭希望。仅2025年度，该公司赔付总金额达147亿元， 日均赔付4029万元；处理理赔案件501万件，意味着平均每天有1.4万个家庭或个人通过理赔获得及时的经济支持。其中，重疾险赔付61.3亿元，占总赔付 金额的40%以上，在客户罹患重大疾病、经济压力骤增的关键时刻，提供了至关重要的保障。 责任不仅体现在总额上，更见于细微处。年报显示，新华保险全年豁免保费8.1亿元，涉及2.1万张保单，让客户在符合约定的情况下，无需继续缴费仍能 享有保障，切实缓解了特定群体的经济负担。 从理赔类型结构看，重疾（41.7%）、医疗（36.9%）、身故（19.8%）构成主要赔付 ...

Core Insights - The report discusses the dual nature of the OCI (Other Comprehensive Income) option in the context of the tax adjustments for insurance companies transitioning to new accounting standards, indicating that the impact on cash flow from tax retroactivity is limited [3][4][6]. Summary by Sections Tax Adjustment Overview - The Ministry of Finance and the State Administration of Taxation issued a notice regarding the tax treatment for the transition to new insurance contract standards, effective from 2026, allowing companies to smooth out tax differences over five years [3][6]. - The overall impact of this tax adjustment on listed insurance companies is deemed limited, as most have already implemented the new standards since early 2023 [3][4]. Profitability and Tax Rates - Listed insurance companies have seen record high profits, with pre-tax profits in the first three quarters of 2025 exceeding the total for 2024, while actual tax rates have remained low, indicating a disconnect between tax obligations and operational performance [4][5]. - The average effective tax rates from 2020 to Q3 2025 were 10%, 8%, -1%, -6%, 12%, and 17%, with some companies reporting negative tax rates in certain years [4]. Impact of New Accounting Standards - The core difference in profits under the old and new accounting standards is attributed to the 750 curve, which has declined, affecting net profit levels, particularly for life insurance companies [5]. - The new standards provide an OCI option that mitigates the impact of interest rate declines on net profit, but it also removes the tax shield previously available under the old standards [5]. Cash Flow Implications - The tax adjustments are expected to have a minimal impact on operating cash flows, with the average effect on listed insurance companies estimated at 2.27%, while companies like Xinhua and China Life may experience a more significant impact of around 14% [6]. - The choice of how to account for retained earnings from the new standards will influence the actual cash flow effects, with options to either include them in the taxable income for 2026 or spread them over five years [6]. Investment Recommendations - The report suggests monitoring major listed insurance companies such as China Life, Ping An, China Pacific Insurance, Xinhua Insurance, and China Property & Casualty Insurance for potential investment opportunities [7].

Group 1 - The core point of the article highlights the significant achievements of Xinhua Insurance in claims processing and service efficiency in 2025, with total claims amounting to 14.7 billion yuan and an average daily payout of 40.29 million yuan [1] - In 2025, Xinhua Insurance processed a total of 5.01 million claims, averaging 14,000 claims settled daily, with a premium waiver of 810 million yuan affecting 21,000 policies [1] - The structure of claims shows that critical illness insurance accounted for 6.13 billion yuan, representing over 40% of total payouts [1] Group 2 - In terms of inclusive finance, Xinhua Insurance paid out 3.3 billion yuan to rural populations, benefiting 387,000 individuals, and 1 billion yuan to the elderly, benefiting 948,000 individuals [2] - The company undertook 55 public welfare insurance projects across 22 branches, with total payouts exceeding 46 million yuan [2] - The company provided 29.25 million yuan in medical advance payment services, a 155% increase year-on-year, supporting 573 individuals [2] Group 3 - Based on the 2025 claims data, Xinhua Insurance issued health risk warnings, emphasizing the need for minors to guard against respiratory diseases and accidents, while middle-aged individuals should be aware of cancer risks [3] - The number of claims for severe Alzheimer's disease and serious brain injuries among the elderly increased by 100% and 50%, respectively, suggesting the importance of early planning for critical illness and long-term care insurance [3]

Core Viewpoint - The insurance sector experienced a significant rise of over 6% on January 5, 2026, with Xinhua Insurance and China Pacific Insurance reaching historical highs, driven by a cyclical logic of improved expectations, rising long-term interest rates, and reinforced profit elasticity since December 2025 [1] Group 1: Market Performance and Expectations - The current stock prices reflect an optimistic outlook for the "opening red" period of 2026, with Q1 2026 expected to be a peak for value and profit growth [2] - The average new business growth rate for listed insurance companies in Q1 2026 is projected to be 30%, with bancassurance and individual insurance growth rates at 50% and 20% respectively [2] - The low base from 2025 for individual insurance and the increasing focus on bancassurance channels by leading companies are expected to drive growth in new business [2] Group 2: Interest Rates and Valuation - The significance of long-term interest rates breaking the 2.0% mark is highlighted, with market expectations showing divergence on future trends [3] - If long-term rates exceed 2.0%, it could lead to a gradual approach of P/EV valuations towards 1x, benefiting insurance stock valuations [3] - The 10-year government bond yield is anticipated to range between 1.7% and 2.1% in 2026, with a favorable environment for insurance stock valuations due to improving credit spreads and term spreads [3] Group 3: Business Value and Growth Projections - The internal value (EV) credibility is gradually recovering, with expectations of a return to growth in EV for listed insurance companies from 2025 to 2027, averaging 10.6%, 10.9%, and 10.8% respectively [4] - The new business value (NBV) growth rates are projected at 34.7%, 21.7%, and 10.0% for the same period, indicating a positive outlook for the sector [4] - The insurance companies are expected to improve profitability through refined management of liability costs and benefit from upward catalysts in the asset side [4] Group 4: Strategic Recommendations - Investment in cyclical insurance stocks with strong performance support is recommended, as 2026 is expected to see growth in new business and value alongside continued management of liability costs [4] - The focus on bancassurance channels and the improvement in payment structures are likely to enhance value contributions from these channels [6]

理赔是保险承诺的兑现，也是保险业社会价值的最直观体现。近日，新华保险发布的2025年理赔服 务年报显示，2025年赔付总金额达147亿元，日均赔付4029万元，全年处理赔付件数501万件，平均每天 有1.4万件理赔案结案，全年豁免保费8.1亿元，涉及2.1万张保单。从赔付结构看，重疾险赔付金额61.3 亿元，占比超过40%。 数据显示，2025年，新华保险单笔身故最高赔付1050万元，重疾最高赔付419万元；医疗赔付方 面，单一客户累计最高获赔547万元，全年赔付次数最高的客户达160次。 在服务效率方面，公司整体理赔案件从申请到结案的平均时效缩短至0.77天，其中5000元以内小额 医疗险理赔平均时效为0.5天，最快一笔理赔到账时间为10秒，全年96.4%的理赔案件实现结案当日到 账。 在普惠金融方面，2025年新华保险为乡村人群赔付33亿元，惠及38.7万人次；为老年人群赔付10亿 元，惠及94.8万人次。同时，公司在22家分公司承接55个惠民保项目，赔付金额超4600万元。公益项目 方面，"顶梁柱""加油宝贝"等项目覆盖超10个省份、35万人，累计赔付5460件、671.3万元；关爱环卫 工人项目202 ...

Core Viewpoint - The individual insurance sector has shown strong performance in new policy premium growth, with leading companies like China Life, Ping An, Taikang, and Xinhua experiencing a growth rate of 40-60% in new individual insurance premiums as of January 1, 2026 [1][2] Market Environment - The continuous decline in bank deposit rates and the scarcity of medium to long-term deposit supply have made insurance products more attractive as low-risk savings alternatives, leading to a "deposit migration" effect [1] - A significant amount of fixed-term deposits will mature in 2026, further enhancing the appeal of insurance products [1] Product Structure - The introduction of a dynamic adjustment mechanism for the guaranteed interest rate in 2025 has led to a rapid rise in participating insurance products, which combine guaranteed returns with floating dividends [1] - From September to December 2025, participating insurance products accounted for 46% of newly launched life insurance, becoming a core driver of new policy growth [1] Policy Environment - The "reporting and operation integration" policy in the life insurance sector has curbed vicious price competition, shifting the focus of industry competition towards value-added services [1] - Regulatory adjustments have reduced the risk factors associated with equity investments for insurance companies, laying a foundation for improvements in the asset side of the industry [1] Future Outlook - The liability side of insurance companies is expected to maintain high prosperity, with strong demand for participating and savings-type insurance continuing [1] - The asset side is anticipated to benefit from a slow bull market in equities, with institutions predicting that new equity allocations by insurance funds in A-shares could reach between 300 billion to 770 billion yuan in 2026 [1] - The industry is entering a phase of "dual resonance" development on both the liability and asset sides [1]

Market Overview - The A-share market opened strongly in 2026, with the Shanghai Composite Index surpassing 4000 points for the first time since 2016, closing above 4020 points for two consecutive trading days [1][2] - Analysts are optimistic about the market's ability to maintain this level, with many institutions predicting a potential upward trend towards 4500 points in the near future [3][21] Institutional Insights - Major brokerage firms have expressed bullish sentiments, with predictions for the Shanghai Composite Index to reach levels as high as 5000 points, reminiscent of the 2015 bull market [2][3] - Foreign investment banks like Goldman Sachs and JPMorgan have forecasted annual increases of 15% to 20% for Chinese stocks in 2026 and set target points for major indices [2][3] Sector Performance - The insurance sector has shown significant strength, with major companies like China Ping An and New China Life reaching historical highs, contributing to market stability at the 4000-point level [13][18] - The insurance sector's performance is attributed to its role as a stabilizing force in the market, benefiting from rising stock prices and favorable regulatory conditions [18][19] Fund Flows - Insurance companies have increased their equity investments significantly, with a reported 37.46 trillion yuan in total funds, marking a 16.5% year-on-year growth [19][20] - The influx of long-term capital from insurance funds is expected to enhance market stability and investor confidence, creating a positive feedback loop for further investment [19][22] Trading Activity - Margin trading has seen a gradual increase, with the total margin balance reaching 2.56 trillion yuan by January 2026, reflecting a steady recovery rather than a speculative surge [23][24] - The current trading environment is characterized by a cautious yet optimistic approach from investors, contrasting sharply with the rapid growth seen during the 2015 bull market [23][24]

● 本报记者 薛瑾 付丽红是新华保险陕西分公司西安中支未央支公司的绩优代理人、全球寿险精英会议百万圆桌会议即 MDRT的会员，也是其所在中支个险渠道开年首位全指标达成2026年IDA国际龙奖的销售人员。 在业内，IDA被视为重要的职业里程碑和荣誉背书，侧重高专业、高活动量、高产能。对于保险机构来 说，IDA代理人的规模也常被用来衡量绩优建设、招募培训与留存的成效。 "年初达成了IDA铜龙，全年的目标是挑战一下更高的山峰——看看自己能不能冲个金龙，金龙的业绩 标准大约是铜龙的十倍。"话音刚落，她便迅速完成了一次换算，"粗略估算，保费规模需要达到1500万 元到2000万元这个量级。" 销售目标的提前达成，对于付丽红来说，既是一次专业实力与市场脉搏的同频共振，也是一场关乎产品 结构调整的基层练兵。 2026年，以分红险为代表的浮动收益型产品登上保险市场舞台中央。这并不是付丽红所在公司的特例， 而是全行业应对长期低利率环境、防止利差损的共识，也代表着监管引导行业"降低负债成本、优化产 品结构"的政策方向。 2026年开局战期间，头部保险公司的主打产品均已切换为分红险。这种"保证收益+浮动分红"的模式， 既能降低保险 ...

Core Viewpoint - The A-share market has reached a new record, with the Shanghai Composite Index closing at 4083.67 points, marking a 1.50% increase and breaking a ten-year high since July 2015, supported by a strong performance across various sectors and increased trading volume [1][2]. Market Performance - The A-share market exhibited a comprehensive upward trend, with significant contributions from the financial, materials, and technology sectors, driven by ongoing policy benefits and accelerated industrial trends [2]. - The financial sector, particularly securities and insurance, played a crucial role in supporting the Shanghai Composite Index above 4000 points, with companies like New China Life Insurance and China Pacific Insurance reaching new highs [2]. - The cyclical sector saw notable gains due to improved supply-demand dynamics, with the metals sector, including companies like Zijin Mining, experiencing significant price increases [2]. Emerging Trends - The technology and emerging industries continued to show structural growth, particularly in the brain-computer interface sector, which has become a hot topic, with companies like Beiyikang and Weisi Medical seeing substantial stock price increases [3]. - The brain-computer interface market in China is projected to exceed 120 billion yuan by 2040, with a compound annual growth rate of approximately 26%, indicating its potential as a key growth area in the global market [3]. Trading Volume and Capital Flow - The recent market rally is characterized by a significant increase in both trading volume and price, with the Shanghai Composite Index rising nearly 7% since December 17, 2025, and total market turnover increasing from 1.8 trillion yuan to 2.8 trillion yuan [4]. - Various funding sources, including foreign capital and margin trading, have contributed to this volume increase, with margin trading balances reaching a historical high of 25,606.48 billion yuan [4]. Institutional Outlook - Institutions are generally optimistic about the A-share market's future performance, attributing the current rally to a confluence of favorable policies, capital influx, and strong fundamentals [6]. - Analysts suggest that the ongoing "spring rally" has room for further development, with a focus on sectors benefiting from AI investments and global manufacturing recovery, such as industrial resources and equipment exports [7].

Investment Rating - The industry investment rating is "Increase Holding" [2] Core Viewpoints - The tax adjustment for listed insurance companies has a limited overall impact, primarily affecting cash flow rather than profit and loss statements or balance sheets [5][10] - The new accounting standards provide insurance companies with an OCI option, which reduces the impact of interest rate fluctuations on net profit [5] - The average effective tax rate for listed insurance companies has been low, with rates of 10%, 8%, -1%, -6%, 12%, and 17% from 2020 to Q3 2025, indicating a disconnect between tax burdens and actual operating performance [5][12] - The estimated taxable profit difference for listed companies under the new and old standards is projected to be 42 billion in 2023 and 93 billion in 2024, with a significant portion of this difference being attributable to insurance contracts [5][18] Summary by Relevant Sections Tax Adjustment Impact - The tax adjustment is expected to have a minimal effect on operating cash flow, with an average impact of 2.27% across listed insurance companies [5][18] - Specific companies like New China Life and China Life may experience a more significant impact, estimated at around 14% for New China Life [5][18] Financial Performance - The listed insurance companies have seen record high pre-tax profits in the first three quarters of 2025, exceeding the total profits of 2024 [11] - The actual income tax paid has not kept pace with rising profits, indicating a potential for future tax liabilities [12] Recommendations - The report suggests focusing on companies such as China Life (A/H), Ping An (A/H), China Pacific Insurance (A/H), New China Life (A/H), and China Property & Casualty Insurance (A/H) for investment opportunities [5]