Core Viewpoint - Li Auto is restructuring its sales and service system to enhance support for frontline experts and improve user operation capabilities centered around stores [4][6][8]. Group 1: Organizational Changes - Li Auto has dissolved its previous "Five Major War Zones" structure and will now manage 23 regions directly from headquarters [4][7]. - The new management model will adopt a "Large Region + War Zone" approach, similar to the previous provincial management system [7]. - The sales business will be led by Han Xi, who has been a key player in Li Auto's early development [8]. Group 2: Sales and Delivery Performance - In 2023, Li Auto delivered approximately 372,000 vehicles, representing a year-on-year growth of over 180% [7]. - The restructuring aims to allocate resources more effectively to sales, with a focus on local market demands and competition [7][8]. Group 3: New Departments and Leadership - Li Auto has established two new departments within the sales and service sector: Marketing and Sales Service Operations [8]. - The Marketing Department will be led by Feng Wei, while the Sales Service Operations Department will be headed by Fan Chenjie [8].

Core Viewpoint - Li Auto has made a significant adjustment to its sales and service system, shifting from a regional "Five Major Regions" structure to a direct management model from headquarters covering 23 districts nationwide [1][2]. Group 1: Sales System Adjustment - The previous sales system had 26 provincial districts with a management structure of "headquarters, provincial districts, cities, store managers," allowing each provincial district to set its own sales targets and strategies [2]. - The "Five Major Regions" model was implemented in March this year, where each region was responsible for its own sales, profits, and NPS (Net Promoter Score), but it faced challenges such as inconsistent management capabilities and inter-region competition for orders [4]. - The recent adjustment back to a centralized management approach reflects the need for more precise operational control and indicates the sales pressures Li Auto is currently facing [4]. Group 2: Sales Performance - In 2023, Li Auto delivered 376,000 new vehicles, a year-on-year increase of 182%, making it the sales champion among new energy vehicle manufacturers [2]. - However, in July 2023, Li Auto's deliveries fell to 30,731 vehicles, a year-on-year decline of 39.7% and a month-on-month decline of 15.3%, marking a significant drop in market position [4]. - From January to July 2023, the cumulative delivery volume was 234,669 vehicles, a year-on-year decrease of 2.21%, indicating a gap from the annual sales target of 640,000 vehicles [4]. Group 3: Product Strategy - On August 5, Li Auto announced a unified configuration adjustment for the Li Auto i8, reducing its price from 349,800 yuan to 339,800 yuan and adding a complimentary platinum sound system valued at 10,000 yuan [5]. - Following the configuration adjustment, there was a noted increase in orders for the Li Auto i8, with the first batch of deliveries set to begin on August 20 [6]. - The company aims to deliver over 8,000 units of the Li Auto i8 by the end of September and is challenging to reach 10,000 units in total deliveries [6].

Core Viewpoint - The article discusses the restructuring of Li Auto's sales and service system, emphasizing a shift towards a store-centric user operation capability, with a focus on empowering store managers to enhance value delivery and order cycles [1][5]. Group 1: Organizational Changes - Li Auto has abolished the previous five regional divisions, opting for direct management from headquarters over 23 districts nationwide [1]. - The new sales business head, Han Xi, will report directly to Li Auto's president, Ma Donghui, indicating a streamlined leadership structure [1]. Group 2: Sales Strategy and Challenges - The recent reforms aim to allow sales teams to focus on value delivery, but the current pressure for orders has led to a culture of high-frequency order pushing, undermining the intended value transmission [2][3]. - Store managers are seen as crucial in managing sales teams effectively, as they typically oversee a limited number of sales personnel, making their role pivotal in the sales process [2]. Group 3: Key Insights on Sales Management - The article identifies three critical points for store managers to successfully drive sales: genuine recognition of value delivery, avoidance of excessive order pressure, and intrinsic motivation to act independently [2][5]. - The current environment, characterized by high-pressure tactics from various levels of management, has resulted in store managers becoming mere policy transmitters rather than value communicators [3][4]. Group 4: Conclusion and Future Outlook - For Li Auto to achieve its objectives, it is essential to center operations around store managers who genuinely embrace the outlined principles, which aligns with the company's goal of enhancing user operations [5][7].

Group 1 - The core point of the article is that Li Auto has made significant adjustments to its sales and service organizational structure, merging the previous "five major regions" into a single "Sales" department, with Han Xi appointed as the head [1] - The company has undergone multiple adjustments to its sales service system this year, including a major transformation in March that involved the retail, after-sales service, charging, quality operations, and overseas business [1] - The new organizational structure includes the establishment of "Sales Operations" and "Marketing" departments, indicating a strategic shift in focus [1] Group 2 - Li Auto's second pure electric product, the Li Auto i8, was launched as the company's first pure electric SUV, initially offered in three versions with a starting price of 321,800 yuan, which was later unified to a single MAX configuration priced at 339,800 yuan due to user feedback [2] - The first batch of deliveries for the Li Auto i8 is set to begin on August 20, with a target of delivering over 8,000 units by the end of September, and a challenge to reach 10,000 units before the National Day holiday [2] - The company is facing negative public sentiment and has stated that it will hold accountable those involved in organized illegal activities related to negative reviews, with the CEO addressing the issue on social media [2]

Group 1 - The core point of the article is that Li Auto has made significant adjustments to its sales and service structure, consolidating its previous "five major regions" into a single sales department, with new departments for sales operations and marketing added [2] - The company has undergone multiple adjustments to its sales service system this year, including a major restructuring in March that involved the retail, after-sales service, charging, quality operations, and overseas business [2] - Li Auto's latest electric vehicle, the Li Auto i8, was launched with an initial price of 321,800 yuan, but was quickly adjusted to a single configuration priced at 339,800 yuan based on user feedback [3] Group 2 - The first batch of deliveries for the Li Auto i8 is set to begin on August 20, with a target of delivering over 8,000 units by the end of September, and a challenge to reach 10,000 units before the National Day holiday [3] - The company is facing negative public sentiment and has stated that it will pursue accountability for organized illegal activities related to negative reviews, indicating awareness of manipulation by external entities [3] - Li Auto's CEO, Li Xiang, will focus more on the AI sector while continuing to oversee product lines, branding, and strategy related to the automotive business [2]

具体而言，今年3月按地区设置的 "五大战区" 被撤销，改由总部直接管理覆盖全国的23区。原五大战区 的中区负责人韩希将担任理想销售业务负责人，向理想汽车总裁马东辉直接汇报。 今年3月，理想汽车销售与服务群组开始推行战区制，将原本26个战区合并为东、南、西、北、中五大 战区。五大战区负责人均直接向理想销售与服务高级副总裁邹良军汇报，不再单设零售业务负责人一 职。原零售业务负责人韩希转任中区零售负责人。 今年6月，理想汽车宣布新的人事任命，理想汽车总裁马东辉即日起全面负责研发、供应制造、销售业 务，向CEO李想汇报。而理想销售与服务高级副总裁邹良军调整后转任销服业务顾问。 新浪科技讯 8月14日中午消息，今日有报道称，理想汽车召开内部会议，宣布调整销售与服务体系的组 织架构。理想汽车方面确认了该消息。 责任编辑：郝欣煜 ...

Industry Overview - The automotive air conditioning filter industry is gaining popularity as a crucial device for maintaining in-car air quality, driven by increasing environmental policies, consumer health awareness, and the growth of the electric vehicle sector [1][10] - The market size of China's automotive air conditioning filter industry was 15.316 billion yuan in 2020 and is projected to grow to 21.904 billion yuan by 2024, with a compound annual growth rate (CAGR) of 9.4% [1][10] - The application of automotive air conditioning filters is expanding into public transportation and logistics, further boosting industry growth [1][10] Industry Chain - The industry chain consists of upstream raw material suppliers, midstream production of air conditioning filters, and downstream automotive manufacturing and aftermarket services [6] - The demand for air conditioning filters is closely linked to new vehicle production, as manufacturers aim for nearly 100% integration of filters in new vehicles [12] Market Demand - The demand for automotive air conditioning filters in the aftermarket is increasing due to rising vehicle ownership, with a projected demand of 353 million units by 2024, reflecting a year-on-year increase of 5.1% [14] - The OEM market for automotive air conditioning filters is expected to reach a demand of 31.28 million units by 2024 [12] Competitive Landscape - The competitive landscape of the automotive air conditioning filter industry is characterized by a mix of multinational corporations and emerging local brands, with significant opportunities for new entrants [16] - Key players include Zhejiang Jinhai High-tech Co., Ltd., Anhui Phoenix Filter Co., Ltd., and Bosch (China) Investment Co., Ltd., among others [16][17] Development Trends - Technological innovation is a driving force for the industry, with a focus on lightweight, energy-efficient, and intelligent products [21] - The market is becoming increasingly diversified, with manufacturers needing to develop targeted products to meet the varying performance requirements of different vehicle brands and models [22] - Supply chain integration and optimization are essential for enhancing competitiveness, with manufacturers encouraged to leverage digital technologies for better supply chain management [23]

Key Points - Xiaomi Group-W (01810), Crystal International Holdings (02228), and BYD Electronic (00285) ranked top in net inflow of southbound funds, with net inflows of 562 million, 227 million, and 213 million respectively [1][2] - Xpeng Motors-W (09868), Innovent Biologics (01801), and Ganfeng Lithium (01772) had the highest net outflows, with net outflows of -663 million, -535 million, and -410 million respectively [1][2] - In terms of net inflow ratio, Haitian Flavoring and Food (03288), Jiangsu Nanjing Highway (00177), and Swire Properties B (00087) led the market with ratios of 55.51%, 49.37%, and 46.46% respectively [1][2] - The highest net outflow ratios were recorded by Reshape Energy (02570), Southbound Hang Seng Index ETF (03037), and First Pacific Company (00142) with ratios of -90.77%, -68.70%, and -60.36% respectively [1][3] Net Inflow Rankings - Xiaomi Group-W (01810) had a net inflow of 562 million, representing 8.75% of its closing price of 50.800, which decreased by 0.88% [2] - Crystal International Holdings (02228) saw a net inflow of 227 million, with a net inflow ratio of 11.34% and a closing price of 7.450, which increased by 4.78% [2] - BYD Electronic (00285) recorded a net inflow of 213 million, with a net inflow ratio of 13.41% and a closing price of 38.680, which increased by 6.15% [2] Net Outflow Rankings - Xpeng Motors-W (09868) experienced the largest net outflow of -663 million, with a net outflow ratio of -20.13% and a closing price of 83.600, which increased by 5.36% [2] - Innovent Biologics (01801) had a net outflow of -535 million, with a net outflow ratio of -19.67% and a closing price of 89.950, which decreased by 1.42% [2] - Ganfeng Lithium (01772) recorded a net outflow of -410 million, with a net outflow ratio of -19.45% and a closing price of 34.000, which increased by 20.91% [2] Net Inflow Ratio Rankings - Haitian Flavoring and Food (03288) had a net inflow ratio of 55.51%, with a net inflow of 21.1399 million and a closing price of 33.560, which decreased by 0.47% [3] - Jiangsu Nanjing Highway (00177) recorded a net inflow ratio of 49.37%, with a net inflow of 14.6726 million and a closing price of 9.980, which decreased by 0.40% [3] - Swire Properties B (00087) had a net inflow ratio of 46.46%, with a net inflow of 4.0945 million and a closing price of 12.160, which decreased by 0.57% [3]

净卖出盈富基金68.5亿、恒生中国企业23.11亿、腾讯控股2.5亿、阿里巴巴-W 2.43亿、美团-W 1.88亿。 据统计，南下资金已连续5日净买入小米，共计33.1711亿港元。(格隆汇) 净买入信达生物7.09亿、理想汽车-W 3.66亿、鸿腾精密2.34亿、小米集团-W 1.75亿； 格隆汇8月13日｜港股今日大涨之际，南下资金净卖出港股82.77亿港元。其中： | | 沪股通 | | | 深股通 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 名称 | 流跌幅 | 净买入额(亿) | 成交额 | 名称 | 涨跌幅 | 净买入额(亿) | 成交额 | | 腾讯控股 | 4.7% | -1.81 | 51.84 ( | 腾讯控股 | 4.7% | -0.70 | 39.10亿 | | 阿里巴-W | 6.1% | -5.25 | 49.20 Z | 阿里巴-W | 6.1% | 2.82 | 36.78 Z | | 做高基金 | 2.4% | -46.46 | 46.54 / | 盈高星金 | 2.4% | -22.04 | 22 ...

Core Viewpoint - Recent discussions about "Li Auto owners" on social media have led to misleading and attacking comments, prompting Li Auto's legal department to respond and take action against such content [1][4]. Group 1: Company Response - Li Auto's legal department has welcomed public supervision and expressed a commitment to listening to user feedback, while warning that any unlawful actions will face legal consequences [3]. - The legal department reported receiving multiple complaints from Li Auto owners regarding a surge of negative and misleading information across various online platforms, which has severely disrupted their online and offline lives [1]. Group 2: Social Media Platform Actions - Douyin (TikTok) announced that it has taken measures to address the misleading and malicious content related to Li Auto owners, in response to complaints from the company [4]. - The platform has implemented rules to manage and remove content that violates community guidelines, including marketing exploitation and personal attacks against Li Auto owners [4].