Group 1 - The article emphasizes the importance of technological and value innovation in determining the future direction of the home appliance industry, especially in the context of the AWE 2025 event [2][29] - AWE 2025 showcased the deep integration of AI technology into home appliances, moving from basic interactions to a comprehensive ecosystem that enhances user experience [4][5] - Major brands like Samsung and Haier are leading the way in AI integration, creating smart home environments that respond to user needs in real-time [4][5] Group 2 - The article discusses the disparity in AI application effectiveness among brands, with leading companies leveraging advanced algorithms while smaller firms struggle with basic functionalities [7][8] - The rise of embodied intelligence in home appliances is highlighted, showcasing both advancements and limitations in current technology, such as the challenges faced by cooking robots in adapting to nuanced cooking styles [10][11] - The cost-effectiveness and practicality of embodied intelligence are questioned, as high-priced products may not attract consumer interest despite their advanced features [11] Group 3 - The entry of small appliance companies into the market is invigorating the traditional home appliance sector, with innovative products challenging established norms [13][14] - New entrants face significant hurdles, including the need to build service networks and establish brand recognition in a market dominated by giants like Gree and Midea [15][17] - The article notes that while new technologies can attract attention, their long-term viability and impact on the market remain uncertain [15][17] Group 4 - The article highlights innovations in traditional categories like air conditioning, where companies like Gree and Hisense are introducing advanced technologies to enhance user comfort [19][22] - The shift in refrigerator technology towards food management systems is noted, with brands like Hisense and Casarte integrating AI to provide personalized dietary recommendations [22] - The washing machine sector is experiencing a "drum revolution," with companies responding to consumer demand for more versatile washing solutions [23][24] Group 5 - The article concludes with a reflection on the industry's collective anxiety regarding technological innovation, questioning whether it should lead or adapt to consumer demand [29] - It suggests that the future of competition will hinge on the ability to create meaningful user experiences rather than merely showcasing advanced technologies [29]

Core Insights - Haier aims to provide users with "healthy and good air" through AI-enabled air conditioning solutions, focusing on user-centric innovations [3][9] - The company showcased its AI-driven technologies and products at AWE2025, highlighting significant retail growth in the air conditioning sector [3][4] Market Performance - As of the 10th week of 2025, Haier's retail sales growth in air conditioning reached 40.6% year-on-year, with retail volume growth at 44.9% [3] - Haier has achieved global leadership in interconnected air conditioning and health self-cleaning air conditioning for the 9th and 7th time respectively, and ranks first in the sales of domestic air conditioning brands in overseas markets for the 5th time [3] AI Empowerment - Haier's air conditioning products incorporate seven AI attributes, including AI health, comfort, energy-saving, temperature and humidity control, sleep protection, voice control, and whole-house air solutions [4] - Innovations in AI health include self-cleaning technology and intelligent detection of dirt in heat exchangers, enhancing user experience and health [4][5] Product Innovations - The "Sleep Fresh Air" and "Smart Wind" air conditioners are highlighted for their advanced features, such as ultra-quiet operation and AI-driven temperature adjustments based on sleep patterns [7][8] - The "Sleep Fresh Air" model boasts noise levels as low as 12 dB and a fresh air exchange rate of up to 270 m³/h, while the "Smart Wind" model offers 270° wind direction control and energy savings of 410 kWh annually [7][8] User-Centric Approach - Haier emphasizes a user-centered approach, continuously innovating to meet diverse user needs and preferences for air quality [9] - The company aims to transform its advantages in standard fields into market advantages, expanding its user base [9]

Summary of Key Points from Conference Call Industry Overview - The conference call primarily discusses the **apparel and home textile industry** in China, with a focus on retail performance and emerging trends in consumer behavior [2][4][6]. Core Insights and Arguments - **Retail Performance**: In January-February 2025, retail sales of clothing, shoes, and textiles from key enterprises increased by **3.3% year-on-year**, showing improvement compared to declines of **4.5%** in November 2024 and **0.3%** in December 2024. This indicates a recovery in the apparel and home textile consumption [2][3]. - **Online vs. Offline Sales**: Offline retail is outperforming online sales, suggesting a shift in consumer preference towards physical shopping experiences [2]. - **Children's Apparel Market**: The introduction of child-rearing subsidies in Hohhot is expected to positively impact the children's clothing market, with approximately **33 provinces and cities** implementing similar policies. In 2021, clothing and footwear accounted for **26%** of the maternal and infant consumption market, indicating significant growth potential in children's apparel [6]. - **Discount Retail Sector**: The discount retail sector is thriving, with strategic partnerships, such as that between **Hailan Home** and **JD.com**, expected to drive growth. The government’s consumer stimulus policies are also beneficial for the apparel and home goods sectors [7][9]. - **Investment Recommendations**: Companies like **Semir Apparel**, which leads in the children's clothing market, are recommended due to their strong brand positioning and expansion strategies. Other notable companies include **Anta Sports**, **Li Ning**, and **361 Degrees**, which have significant children's apparel lines [8]. Emerging Trends - **Demand for UHMWPE**: The demand for **Ultra-High-Molecular-Weight Polyethylene (UHMWPE)** is projected to grow at approximately **20% annually**, with applications expanding across various sectors. Companies involved in UHMWPE production, such as **Nanshan Zhishang** and **Henghui Security**, are recommended for investment [4][5]. - **Consumer Behavior**: There is a notable trend towards value-for-money products, with consumers increasingly seeking high-quality items at lower prices, particularly in the apparel sector [9]. - **Social Consumption Trends**: The total retail sales of consumer goods in January-February 2025 grew by about **4% year-on-year**, indicating a stabilization in consumer spending [2][10]. Additional Important Insights - **Market Dynamics**: The apparel and home textile industry is expected to see a gradual acceleration in performance due to low base effects from previous years, despite potential fluctuations in end-demand [4]. - **Investment Strategy**: The focus should be on companies that can adapt to changing consumer preferences, particularly those that emphasize quality and affordability. The potential for growth in the children's apparel segment is significant, driven by demographic policies and changing consumer habits [6][8]. - **Discount Retail Viability**: The discount retail model is positioned to thrive in economic downturns, as consumers become more price-sensitive. This sector is expected to benefit from existing inventory pressures among apparel brands [9]. This summary encapsulates the key points discussed in the conference call, highlighting the current state and future outlook of the apparel and home textile industry in China.

Summary of Conference Call on Home Appliance Industry Industry Overview - The conference call primarily discusses the home appliance industry in the context of recent government policies aimed at boosting consumer spending in 2025 [2][3][12]. Key Points and Arguments 1. **Government Policies**: The Chinese government has introduced measures to stabilize the stock and real estate markets, increase minimum wage standards, and allocate 300 billion yuan for long-term mergers and acquisitions to support home appliance subsidies [2][4]. 2. **Support for Home Appliance Sector**: The home appliance industry will receive 300 billion yuan in special government bonds in 2025, doubling the amount from 2024, with the addition of four new product categories [2][4]. 3. **Market Performance**: The home appliance sector showed strong performance in January and February 2025, with air conditioning installation growth rates of 6%-8%, surpassing the normal growth of 3%-5% [5][7]. 4. **Sales Improvement**: March 2025 saw significant month-on-month sales improvements, aided by effective two-wheeler subsidies, with average subsidies ranging from 600 to 800 yuan [5][6]. 5. **Price Increases**: There has been a noticeable increase in the price range for standard products, with prices rising by approximately 10%-20% [6][12]. 6. **Performance of Leading Companies**: Major white goods companies like Midea are expected to achieve double-digit growth in Q1 2025, indicating positive consumer sentiment and stable end-consumer demand [7][9]. 7. **Valuation Insights**: Midea has the highest certainty in performance, while Gree Electric and Hisense have significant potential for valuation recovery, with Gree's valuation currently below 7 times earnings [9][11]. 8. **Investment Recommendations**: The call suggests actively investing in leading white goods companies due to their strong performance and recovery potential, particularly Midea, Gree, and Hisense [9][12]. 9. **Two-Wheeler Market Growth**: Leading two-wheeler companies like Yadea and Aima are projected to grow by 25%-30% in 2025, benefiting from new policies and market conditions [10][15]. 10. **Consumer Confidence**: The introduction of consumer promotion policies is expected to restore consumer confidence, positively impacting spending and market dynamics [12][16]. Other Important Insights - **Long-term Growth Potential**: The home appliance and two-wheeler industries are seen as relatively mature, with stable market structures and continuous performance growth expected [11][12]. - **Focus on Innovation**: Companies like Anker Innovations are highlighted for their strong global presence and AI product development, indicating a trend towards technological advancement in the industry [13][14]. - **Market Trends**: The call emphasizes the importance of monitoring consumer sentiment and market conditions, as these factors will significantly influence investment strategies in the home appliance sector [12][16]. This summary encapsulates the key insights and recommendations from the conference call regarding the home appliance industry and its investment landscape for 2025.

Summary of Conference Call on Home Appliance Industry Industry Overview - The home appliance sector is experiencing a rebound in consumer demand, supported by recent government policies aimed at boosting consumption [2][3] - The white goods segment faced a temporary setback in January and February due to seasonal factors and a pause in national subsidies, leading to subdued sales data [2][3] Key Insights and Arguments - **Market Transition**: The market style has shifted from defensive and value-oriented to growth and technology-focused, with a notable increase in sales starting in March [2][3] - **Sales Seasonality**: March marks the beginning of the sales peak for core categories like air conditioners, driven by promotional activities [2][3] - **Long-term Growth Drivers**: Product structure upgrades, category expansion, and international market penetration are expected to provide long-term growth opportunities for the home appliance industry [2][3] - **Valuation and Dividend Yield**: Leading companies in the sector are currently valued below the median, offering a high margin of safety and stable dividend yields [2][3] Potential Catalysts - **Foreign Investment**: The return of foreign capital and improvements in the real estate market are seen as potential catalysts for valuation and performance recovery in the home appliance sector [4] - **Real Estate Market**: A rebound in second-hand and new housing sales could positively impact competitive companies in the white and black goods segments [4] Recommended Companies - **White Goods**: - Focus on brands like Hisense, Changhong Meiling, and TCL for their elasticity [7] - Among leading brands, Gree Electric is recommended for its low risk and high air conditioning exposure, while Haier and Midea are noted for their efficiency improvements and stable performance [7] - **Black Goods**: - Hisense Visual and Kaide Quartz are recommended due to their structural upgrade benefits [7] - Attention is also drawn to smaller appliance companies like Feike and Xiaoxiong, which are at historical low valuations but have strong fundamentals [5] Profitability and Market Trends - The profitability of the home appliance industry is improving, with reduced competition among e-commerce platforms leading to lower online traffic costs [6] - Companies like Boss Electric are expected to see significant revenue growth due to national subsidy policies, with projections of over 20% revenue growth in Q4 2024 [6] Segment Performance - **Smart Vacuum Cleaners**: Expected to perform exceptionally well in 2025, driven by both fundamental business growth and speculative interest in robotics [8] - **Projectors**: The leading company, XGIMI Technology, is anticipated to benefit from consumer recovery, showcasing significant growth potential despite high current valuations [9] Investment Outlook - The current market environment is viewed positively for the home appliance sector, with strong company fundamentals and a relatively low entry point for investments [10] - Even with potential short-term corrections, leading companies are expected to maintain growth potential in the medium to long term [10]

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home (6690 HK) with a target price of HK$34.10, indicating a potential upside of +30% from the current price of HK$26.20 [1]. Core Views - The report anticipates a low double-digit growth in net profit for 2025, driven by continued digital transformation in both domestic and overseas markets [6][7]. - Domestic revenue is expected to grow approximately 4% year-on-year in 2025, while overseas revenue is projected to increase by around 5% [6][7]. - The overall revenue growth for 2025 is estimated at about 4%, with a focus on product innovation and market expansion strategies [4][5][6]. Summary by Sections Financial Performance - For 2025, the estimated revenue is projected to be RMB 283.4 billion, with a year-on-year growth of 4.4% [7][9]. - The net profit for 2025 is expected to reach RMB 21.2 billion, reflecting a growth of 10.7% compared to 2024 [7][9]. - Earnings per share (EPS) for 2025 is forecasted at RMB 2.26, with a corresponding P/E ratio of 10.5 [6][7]. Revenue Breakdown - Domestic sales are projected to grow by approximately 4%, with specific growth in the refrigerator and washing machine segments [4]. - The air conditioning segment is expected to see a revenue increase of around 8% due to improved sales strategies and market conditions [4]. - Overseas revenue growth is anticipated at about 5%, with significant contributions from North America and Europe [5]. Valuation - The target price of HK$34.10 corresponds to a P/E ratio of 14 times the estimated earnings for 2025, indicating a favorable valuation compared to current market prices [6][7]. - The report maintains a 10% discount rate for Haier's A/H shares, reinforcing the target price stability [6].

海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 董事會會議召開日期 海爾智家股份有限公司（「本公司」）董事會（「董事會」）宣佈，本公司謹訂於2025年3 月27日（星期四）舉行董事會會議，以考慮及批准（其中包括）本公司及其附屬公司截 至2024年12月31日止年度的業績及其刊發，並考慮派發末期股息（如有）。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 股份代號：6690 李華剛 中國青島 2025年3月13日 於本公告日期，本公司執行董事為李華剛先生及宮偉先生；非執行董事為俞漢度先 生、李錦芬女士及邵新智女士；及獨立非執行董事為錢大群先生、王克勤先生、李 世鵬先生及吳琪先生。 * 僅供識別 承董事會命 海爾智家股份有限公司 董事長 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 李華剛 中國青島 2025年3月6日 於本公告日期，本公司執行董事為李華剛先生及宮偉先生；非執行董事為俞漢度先 生、李錦芬女士及邵新智女士；及獨立非執行董事為錢大群先生、王克勤先生、李 世鵬先生及吳琪先生。 * 僅供識別 证券代码：600690 证券简称：海尔智家 编号：临 2025-003 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 承董事會命 海爾智家股份有限公司 董事長 海尔智家股份有限公司（以下称"公司"）2023 年年度股东大会审议通过 了《海尔智家股份有限公司关于提请股东大会给予董事会 ...

证券代码：600690 证券简称：海尔智家 编号：临 2025-003 海尔智家股份有限公司 关于 2025 年度第一期绿色两新中期票据发行结果的 公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 海尔智家股份有限公司（以下称"公司"）2023 年年度股东大会审议通过 了《海尔智家股份有限公司关于提请股东大会给予董事会一般性授权以决定发 行境内外债务融资工具的议案》，同意公司注册发行不超过人民币 100 亿元或等 值外币的债务融资工具及上述发行方案，并一般及无条件地授权董事会并由董 事会或由董事会转授权董事长及其授权人士根据公司不时的需要以及市场条件 全权决定及办理境内外融资工具发行的全部事宜，以及由董事会进一步授权董 事长及其授权人士根据公司需要以及其它市场条件等具体执行债务融资工具发 行事宜。2024 年 10 月 25 日，公司收到中国银行间市场交易商协会的《接受注 册通知书》（中市协注[2024]MTN1019 号）。 | | 中国工商银行股份有限公司、中国建设银行股份有限公司、上海浦东 | | --- | --- ...

Investment Rating - The report maintains a "Positive" outlook on the home appliance industry, particularly focusing on the air conditioning and white goods segments [4]. Core Insights - The report highlights a mixed performance in the home appliance sector for January 2025, with air conditioning sales declining domestically while exports continue to grow [5][6]. - The report identifies three main investment themes: white goods, export-driven companies, and core components suppliers, suggesting a favorable environment for investment in these areas [5]. Summary by Sections Air Conditioning - **Production and Sales**: In January 2025, the air conditioning industry produced 16.67 million units, a year-on-year decrease of 4.23%, while sales reached 17.73 million units, an increase of 8.70%. Domestic sales fell by 1.50% to 7.21 million units, while exports rose by 17.00% to 10.52 million units [5][6]. - **Retail Performance**: Offline retail sales for air conditioners saw a decline of 2.9% in volume and 0.5% in value. Online sales dropped significantly, with a 27% decrease in volume and a 34% decrease in value [5][23]. Refrigerators and Washing Machines - **Sales Trends**: In January, refrigerator sales fell by 2.9% in volume and value, while washing machines experienced a more significant decline of 17.4% in volume and 14.4% in value [28]. - **Market Share**: Haier maintained a strong market share in both categories, with a slight increase in refrigerator sales despite overall market declines [28]. Kitchen Appliances - **Traditional Appliances**: Sales of traditional kitchen appliances like range hoods and gas stoves continued to grow, with range hood sales up 3.7% and gas stove sales up 4.1% [35]. - **Emerging Appliances**: Sales of dishwashers saw a significant decline, with a 43.26% drop in volume and a 42.87% drop in value [48]. Small Household Appliances - **Sales Performance**: The report notes a decline in sales for rice cookers and air fryers, with rice cooker sales down 12.0% and air fryer sales down 23.6% [52][56]. - **Market Dynamics**: The report indicates a shift in consumer preferences, impacting the sales of various small appliances [61]. Investment Recommendations - **White Goods**: The report recommends investing in companies like Hisense, Midea, Haier, and Gree, which are expected to benefit from favorable market conditions and government policies [5]. - **Export Opportunities**: Companies like Ousheng Electric and Dechang Co. are highlighted for their potential growth driven by export orders [5]. - **Core Components**: The report suggests investing in companies like Huaxiang and Shun'an, which are positioned to benefit from increased demand for core components in the home appliance sector [5].