FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年11月27日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | A 股份類別 | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫 ...

11月26日，香港新界大埔宏福苑发生五级火灾，造成重大人员伤亡。海尔智家紧急捐款1000万港元，用 于受灾居民医疗救助、生活安置及灾后重建工作。 ...

Core Insights - Haier Smart Home was awarded the "Top 100 ESG Award" at the 2025 Golden Bull Enterprise Sustainable Development Forum, highlighting its commitment to sustainable practices in green development, social responsibility, and corporate governance [1][4]. Group 1: Green Development - Haier Smart Home has established a global carbon management system and implemented a 6-Green strategy to create a comprehensive green management system throughout the product lifecycle [4]. - The company launched a closed-loop appliance recycling system at the global K fair in Germany, and its Laisi Recycling Interconnected Factory received green factory certification, setting a benchmark for industry green transformation [4]. Group 2: Social Responsibility and Corporate Governance - The company emphasizes maximizing human value and has been recognized as one of Forbes' Global Best Employers for nine consecutive years [4]. - Haier Smart Home has developed a robust board governance structure, ensuring scientific decision-making, and has received accolades such as the "Best Practice Award for Listed Company Boards in 2025" [4]. Group 3: Recognition and Ratings - In addition to the "ESG Golden Bull Award," Haier Smart Home was ranked first in the "Pioneer 100 ESG Listed Companies in China" list [4]. - The company achieved an AA rating in the latest MSCI ESG ratings, marking it as the highest-rated in its domestic industry [4]. Group 4: ESG Golden Bull Award - The ESG Golden Bull Award, established by China Securities Journal, evaluates corporate ESG performance based on a rigorous and scientific assessment system, promoting sustainable development among enterprises [5]. - The award includes various categories such as "Top 100 ESG Awards," "Outstanding Central Enterprise ESG Award," and "ESG Carbon Neutrality Award," among others, to recognize leaders in ESG practices [5].

Core Insights - The conference held by Economic Observer focused on how Chinese enterprises can align with national strategies and innovate to overcome challenges in the digital economy and new production forces [1][2] - The honored companies were selected based on extensive research across thousands of enterprises and key industries, emphasizing their significant impact on China's economy and society [1] - The event highlighted the importance of high-quality development and the role of respected enterprises in driving growth across various sectors, particularly in high-end manufacturing and hard technology [1][2] Group 1: Respected Enterprises - The "2024-2025 Respected Enterprises" and "Respected Leading Enterprises" were recognized for their contributions to the economy, social trust, and innovation [1] - Notable companies included Anta, BYD, Huawei, JD.com, Meituan, Qingdao Beer, China Ping An, and China Feihe, reflecting a diverse range of industries from consumer goods to technology [1] - Companies like Haier Smart Home, Tianqi Lithium, and Prologis China were acknowledged for their special contributions in their respective fields [1] Group 2: Role of Enterprises in Society - Enterprises are seen as vital components of the market economy, contributing not only to economic growth but also to addressing social issues and creating value [2] - The concept of "respected" enterprises now includes a focus on long-termism and the overall welfare of stakeholders, beyond just shareholder returns [2] Group 3: Innovation and Quality - High-quality products and services are fundamental to the reputation of respected enterprises, reflecting their management capabilities and ethical standards [6] - The need for a supportive environment for innovation, including tolerance for failure and encouragement of strategic investments, is emphasized [5] Group 4: Financial Sector Insights - Beijing Bank reported significant growth in technology and green loans, indicating a commitment to supporting the real economy [8] - China Ping An highlighted the transformative potential of AI in the financial sector, focusing on customer-oriented strategies and the integration of advanced technologies [12] Group 5: Regulatory Environment - The importance of antitrust compliance in enhancing product quality and driving industries towards higher standards was discussed [13] - Antitrust laws are seen as catalysts for innovation and quality improvement, helping to eliminate market stagnation caused by monopolistic practices [13] Group 6: Future Outlook - The development of new productive forces through technological self-reliance and innovation is identified as a strategic foundation for enterprises [18] - China's advancements in computing infrastructure and AI technology are expected to disrupt various industries and create new growth opportunities [18]

Core Insights - Haier Smart Home has achieved impressive growth, with a continuous double-digit year-on-year increase in net profit attributable to shareholders for five consecutive years [1][2] - The company has established itself as a "hardcore growth" leader in the appliance industry, successfully navigating challenges such as market saturation and rising raw material costs [2] Financial Performance - From 2021 to 2025, the year-on-year growth rates of net profit attributable to shareholders for the first three quarters were 57.68%, 17.26%, 12.71%, 15.27%, and 14.68% respectively [1][7] - The latest report indicates a 14.68% year-on-year increase in net profit for the first three quarters of 2025, surpassing revenue growth [7] Strategic Dimensions - Haier's growth is driven by five strategic dimensions: high-end, globalization, digitalization, intelligence, and ecological integration, which collectively enhance user recognition [3] - The Casarte brand, known for its differentiated technology, has become a key profit driver, with products like the zoned washing machine and oxygen-preserving refrigerator meeting high-end consumer needs [3] Globalization Efforts - Haier's globalization strategy focuses on localizing products and services, establishing R&D, production, and sales systems in key markets to serve local users effectively [3] Digital Transformation - Digital transformation plays a crucial role in enhancing operational efficiency and user experience, with initiatives like the comprehensive inventory management system and multi-channel digital operations [4] - The application of AI technology has led to innovative products that address everyday consumer pain points, contributing to significant sales during major shopping events [4][5] Market Position and Future Outlook - During the 2025 Double Eleven shopping festival, Haier's product sales exceeded 4 billion yuan, with significant contributions from specific product lines [5] - Analysts maintain a positive outlook on Haier's growth potential, citing the ongoing deepening of its high-end strategy, steady globalization, and increasing penetration of smart home solutions [7]

Core Insights - The overall brand communication effectiveness of Shandong listed companies in October 2025 shows a slight decline in the average Network Communication Influence Index (INC Index) to 578.32, down 0.78% from September [1][3] - The company with the most significant increase in ranking is Dezhou United Petroleum Technology Co., Ltd., which rose by 222 positions, while Gome Communication Equipment Co., Ltd. saw the largest drop, falling by 168 positions [1] - The top ten companies in the INC Index include Dong'e Ejiao Co., Ltd., Qingdao Beer Co., Ltd., and Haier Smart Home Co., Ltd., among others, with Huaxi Biotechnology Co., Ltd. showing the most significant improvement, rising 5 places [1] Industry Overall Analysis - The average INC Index of 578.32 indicates that most brands in the industry are maturing and gaining more attention, with brand voice and social concern on the rise [3] - The skewness coefficient of the INC Index is 0.866, indicating a moderate right-skewed distribution, where a few units perform exceptionally well, enhancing the overall industry INC level [3] Communication Breadth Analysis - The average communication breadth score is 2.67, categorized as "standard level," suggesting that the overall voice of Shandong listed companies is at a moderate level [5] - 11 companies achieved the highest level (5), while 72 companies reached level 4, indicating a strong performance in communication breadth [5] - 34 companies are at level 2, indicating potential for improvement, and 1 company is at the lowest level [5] Communication Heat Analysis - The average communication heat score is 2.33, also at the "standard level," reflecting moderate engagement on media platforms [6] - 7 companies reached the highest level (5), while 44 companies achieved level 4, indicating strong activity and engagement [7] - 101 companies are at level 2, and 3 companies are at the lowest level, suggesting a need for improved content planning [7] Network Attention Analysis - The average network attention score is 1.52, categorized as "regional attention," indicating that most companies have some recognition within local areas [8] - 80 companies achieved level 3 or above, while 114 companies are at level 2, showing varying degrees of brand awareness [9] - 116 companies are at the lowest level, indicating low search frequency for brand keywords [9] Official Website Presentation Analysis - The average official website presentation score is 1.05, below the "standard level," indicating low frequency and quality of information published on company websites [10] - 2 companies achieved the highest level (5), while 3 companies reached level 4, showing some companies excel in their online presence [11] - 174 companies are at the lowest level, highlighting a significant area for improvement in website quality and content [11]

Summary of Haier Smart Home Conference Call Company Overview - **Company**: Haier Smart Home - **Date**: October 2025 Key Points Industry Performance - In October, Haier Smart Home achieved growth in both domestic and international markets, with performance skewed towards the left of the median, indicating resilience compared to the overall industry [2][4] - The company reported a double-digit growth in Q3 2025, while the industry faced a double-digit decline [3] Domestic Market Insights - The domestic market showed strong resilience, outperforming the overall industry, with significant revenue and profit growth driven by improved product, channel, and marketing efficiencies [3][4] - Key product categories such as air conditioners and water products performed better than washing machines [4] Strategic Initiatives - To counter the high base effect from the 2024 national subsidy policy, Haier Smart Home enhanced product competitiveness and implemented digital inventory reforms to improve overall efficiency [2][4] - The company is focusing on product structure optimization and iterative upgrades to maintain competitiveness amid subsidy reductions [7][8] Pricing Strategy - The company is managing pricing strategies by considering market competition and avoiding vicious price competition, ensuring profit margins are protected [2][9] - Despite an increase in average prices due to national subsidy impacts, the company has implemented self-supplement measures within strict profit assessment limits [6][8] Future Expectations - For 2026, the company anticipates the continuation of national subsidy policies, albeit with potential changes in amount and scope. The company aims to maintain a double-digit growth target regardless of subsidy status [10][11] - The company is optimistic about achieving higher-end revenue growth and maintaining double-digit profit growth in 2026 [11] Export Performance - In October, exports to emerging markets outperformed those to developed countries, indicating a positive outlook for future growth [12] Macro-Economic Considerations - Despite uncertainties in the macroeconomic environment, including domestic policies and geopolitical factors, the company plans to seize growth opportunities by enhancing efficiency and market share [13] Overall Confidence - The company expresses confidence in its performance planning for 2026, focusing on both domestic and international market strategies to improve profitability and market presence [13]

Core Insights - Haier Smart Home is leading the global smart home solutions market, focusing on scenario-based and ecological transformation centered around user needs [1][2] - The company showcased its innovative pure scenario display model at the HVAC exhibition in Madrid, which became a highlight of the event [1] Group 1: Exhibition Highlights - The HVAC exhibition in Spain is one of the most influential events in the HVAC industry, providing insights into global industry trends [1] - Haier Smart Home created a complete "ecological city" at the exhibition, demonstrating how integrated solutions meet actual user needs through real-life scenarios like gyms, barbershops, and supermarkets [1][2] Group 2: Key Solutions - The gym scenario solution addresses core industry pain points such as poor air quality and high water demand during peak usage, utilizing uniform air delivery technology and integrated air purification [1] - In barbershops, self-cleaning air conditioning units and heat pump water heaters enhance user experience by addressing issues like smoke and temperature fluctuations [2] - The home scenario showcases a complete smart ecosystem with interconnected devices, allowing users to control energy consumption in real-time via the hOn APP [2] Group 3: Market Performance - Haier's HVAC market share and growth rate ranked first in Spain from January to October, and it also holds the top position in Italy [2] - In Europe, Haier's HVAC brand is recognized as the fastest-growing in the industry [2] Group 4: Future Outlook - Haier Smart Home aims to continue its role as a scenario leader, building a more comprehensive smart home ecosystem and driving the industry towards new stages of development [2]

Core Insights - Haier refrigerators have redefined the value positioning of Chinese brands in overseas markets and set a new benchmark in the high-end market in Europe [1] - The French market has seen Haier's French-style large refrigerator become the top seller in the over €1000 high-end refrigerator segment [1] - The success is attributed to Haier's focus on user needs, innovation, and high-quality products rather than low-price competition [1] Product Innovation - Haier has made precise technological innovations based on local user demands, emphasizing quality of life and culinary culture in France [1] - The French-style large refrigerator offers high-end design, large capacity, and full-space preservation technology, enhancing the storage experience for users [1] - Haier has launched multiple high-end refrigerator models to cater to different family needs, including the Combi refrigerator for apartments and the Titanium series for easy installation [1] Market Performance - Haier's leadership in the French high-end market reflects its high-quality growth strategy amid global market uncertainties [1] - The company holds the top position among Chinese brands in Europe and has over 40% market share in the competitive multi-door segment [1] - Haier has achieved 17 consecutive years of brand retail volume leadership in the global market [1]

Core Insights - Haier has launched its frost-free refrigerator in Australia, addressing local consumers' needs for food storage and filling a gap in the market for frost-free models [1][2] Group 1: Product Features - The Haier frost-free refrigerator features dual-wing wind technology, allowing for uniform freezing without the need for manual defrosting, which is a common issue with traditional models [2] - It has a freezing capacity of 14kg/24h and can reach a deep freeze temperature of -26°C, ensuring quick freezing of large quantities of food while preserving moisture and nutrients [2] - The refrigerator includes a 126-hour power outage protection feature to maintain low temperatures during unexpected outages, preventing food spoilage [2] - An integrated black gold purification system helps eliminate odors, ensuring that food retains its freshness [2] Group 2: Market Performance - Haier's refrigerator revenue in Australia has seen a year-on-year increase of 14%, with profits rising by 27 times, exceeding the profit margin target by 1.7% [3] - The company's market share has been increasing for three consecutive years, and it holds the top position in the white goods segment in Australia and New Zealand alongside Fisher & Paykel [3] - The product meets Australia's E energy efficiency standards and boasts an impressive 4.5-star energy consumption rating, aligning with local consumer preferences for green and smart products [2]