Market Overview - The Hang Seng Index (HSI) closed at 25,936.51, up by 8.43 points or 0.03% on November 26 [1] - The index reached a high of 26,078.75 and a low of 25,801.83 during the trading session, with a trading volume of 61.01 million shares [1] Stock Performance - Major blue-chip stocks showed mixed performance, with HSBC Holdings closing at HKD 109.799, up by 2.04% compared to the Hong Kong close [2] - Tencent Holdings closed at HKD 614.101, down by 0.87% compared to the Hong Kong close [2] Individual Stock Movements - Tencent Holdings (00700) reported a price of HKD 619.500, down by HKD 5.500 or 0.88%, with an ADR price of USD 614.101, reflecting a decrease of 0.87% [3] - Alibaba Group (09988) saw a decline of HKD 3.000 or 1.90%, with a latest price of HKD 154.800 and an ADR price of USD 153.233, down by 1.01% [3] - HSBC Holdings (00005) increased by HKD 0.800 or 0.75%, with a latest price of HKD 107.600 and an ADR price of USD 109.799, up by 2.04% [3] - AIA Group (01299) rose by HKD 1.450 or 1.83%, with a latest price of HKD 80.700 and an ADR price of USD 81.128, up by 0.53% [3] - Meituan (03690) increased significantly by HKD 5.550 or 5.65%, while other stocks like Baidu (09888) and Kuaishou (01024) experienced declines of 2.05% and 2.83% respectively [3]

Core Viewpoint - Trip.com Group reported strong financial performance in Q3 2025, with revenue growth driven by various business segments and a reduction in sales and marketing expenses, leading to an increase in profit forecasts and target price [1][2]. Financial Performance - Q3 2025 revenue reached Rmb 18.4 billion, representing a 16% year-over-year increase [1]. - Non-GAAP operating profit for the same period was Rmb 6.1 billion, exceeding expectations due to lower-than-expected sales and marketing expense ratios [1]. - The company raised its 2025 non-GAAP EPS forecast from Rmb 27.8 to Rmb 45.4, primarily due to investment gains from MakeMyTrip [1]. Business Segment Performance - Accommodation reservation revenue increased by 18% year-over-year [2]. - Transportation ticketing revenue grew by 12% [2]. - Packaged-tour revenue saw a 3% increase [2]. - Corporate travel revenue rose by 15% [2]. - Other business revenue surged by 34% [2]. - Overall reservations on the Trip.com brand increased by over 60% year-over-year, with inbound travel bookings more than doubling and outbound hotel and air ticket bookings up 140% compared to 2019 levels [2]. Market Outlook - The company maintains a Buy rating, reflecting optimism about its leading position in China's online travel industry and potential for market share growth internationally [3]. - The target price has been raised from HK$ 618 to HK$ 657, indicating a 21% upside [1].

Group 1 - The core viewpoint of the report is that Ctrip Group-S (09961) maintains a "Buy" rating with a target price of 733 HKD, supported by steady domestic growth and continued high growth overseas, alongside increased investment returns and expanding user share and influence [1] Group 2 - In Q3 2025, the company achieved revenue of 18.367 billion CNY, a year-on-year increase of 15.52%, with adjusted EBITDA of 6.346 billion CNY, up 11.73%, and adjusted operating profit of 6.134 billion CNY, up 12.2% [1] - The net profit attributable to shareholders reached 19.890 billion CNY, a significant increase of 194.01%, while the adjusted net profit excluding non-recurring items was 19.156 billion CNY, up 221.25% [1] Group 3 - The travel segment saw a rebound in growth, with transportation growth accelerating to 11.6% year-on-year in Q3 2025, compared to 10.8% in Q2 2025, driven by peak season and overseas demand [2] - Hotel growth maintained double-digit year-on-year increases, although it showed a sequential slowdown, attributed to normalization factors in both domestic and overseas markets [2] - Group tours have experienced a noticeable slowdown since Q1 2025, continuing into this quarter, influenced by a structural shift towards independent travel and risk factors affecting key destinations in Southeast Asia and East Asia [2] - Business travel revenue showed a recovery, marking the highest growth rate since Q1 2024, indicating a stabilization in business travel demand [2] Group 4 - The company maintained stable growth in operating profit, with a slight decline in gross margin primarily due to the increased share of overseas business and structural factors [3] - Increased marketing investments in Trip since 2025 have been aligned with budget consumption, reflecting competitive pressures in overseas markets, yet these investments have led to rapid growth in overseas Trip and a swift increase in user share [3] - The company has sustained multiple quarters of profit margin improvement, indicating a favorable competitive landscape and high stability and certainty in profits, with smooth progress in overseas markets [3]

Core Insights - The recent surge in interest from major internet companies in user reviews and ratings is driven by the need to find new growth avenues in the service consumption era, as traditional e-commerce growth has plateaued [1][2] - Platforms like JD.com and Gaode are expanding their roles beyond traditional functions to become influential in consumer decision-making, particularly in the restaurant and entertainment sectors [1] - The competition for consumer attention is intensifying, with platforms aiming to create high-frequency touchpoints through review content [1] Industry Dynamics - The service consumption market remains robust, with significant demand for experiences such as dining and entertainment, which are often subjectively evaluated [1] - The introduction of new review platforms is seen as a way for businesses to connect directly with consumers, especially in a high marketing cost environment [1] Consumer Behavior - Consumers are generally receptive to multiple review channels, appreciating the opportunity to discover new places and potential discounts [2] - There is a growing skepticism towards "water reviews," with consumers preferring authentic experiences over generic positive reviews [2] Trust and Credibility - Trust is fundamental to the review ecosystem, with users relying on genuine feedback to guide their choices, while platforms must maintain impartiality to build credibility [2][3] - The challenge lies in balancing the dual role of platforms as both arbiters of authenticity and profit-driven entities, which can lead to conflicts of interest [2] Future Considerations - New entrants in the review space must focus on rebuilding trust mechanisms rather than merely replicating existing functionalities [3] - The long-term success of review platforms hinges on their ability to foster genuine interactions and maintain consumer trust, as losing credibility can undermine even the most attractive data and interfaces [3]

Core Viewpoint - Ctrip Group reported strong financial performance in Q3 2025, with a significant increase in revenue and net profit, primarily driven by substantial other income from the sale of a stake in MakeMyTrip [2][5]. Financial Performance - In the first three quarters of 2025, Ctrip's revenue reached 471 billion, a year-on-year increase of 15.9%, and net profit was 291 billion, up 93.6% [2]. - The Q3 net profit was 199 billion, surpassing Kweichow Moutai's net profit of 192 billion by 3.6% [2]. - Ctrip's revenue in 2023 doubled to 446 billion, with a revenue index of 125, and is projected to reach 534 billion in 2024 [5]. - From 2019 to Q3 2025, Ctrip's revenue had a compound annual growth rate of 9.5% [7]. Revenue Breakdown - Accommodation bookings and transportation ticketing are the two main revenue streams, contributing 80% of total income [8]. - In 2019, accommodation revenue was 140 billion and transportation revenue was 135 billion, together accounting for 77% of total revenue [9]. - In 2023, accommodation and transportation revenue indices reached 128 and 132, respectively, indicating a strong recovery post-pandemic [10]. Cost Management - Ctrip has significantly improved its cost management, reducing total expense ratio by 12 percentage points since 2019 [14]. - In 2023, the gross profit margin increased to 81.8%, while the total expense ratio decreased to 56.3% compared to 2019 [16]. - By Q3 2025, Ctrip achieved a gross profit of 381 billion with a gross profit margin of 81.1% [16]. Competitive Landscape - The travel market is expected to see over 6 billion domestic trips and a total spending of 6.5 trillion by 2025, indicating a competitive environment with numerous players [22]. - Ctrip faces competition from various OTA platforms, traditional travel agencies, and new entrants like JD.com and Meituan [23][24]. - Ctrip's unique advantages include a vast hotel resource network, with over 1.4 million global hotel partnerships and nearly 100% coverage of high-star hotels in China [28]. Strategic Advantages - Ctrip has established a strong market position by acquiring competitors and enhancing its service offerings [25]. - The company operates over 7,000 offline stores across more than 300 cities, providing a significant advantage in customer trust and service [31]. - Ctrip's call center, with approximately 12,000 seats, offers 24/7 support, enhancing customer satisfaction and loyalty [32].

Core Viewpoint - The Hang Seng Index (HSI) showed a slight increase, closing at 25,939.89, up by 0.18% from the previous day, indicating a mixed performance among large-cap stocks in the Hong Kong market [1]. Group 1: Market Performance - The HSI closed at 25,939.89, with a daily increase of 45.34 points or 0.18% [1]. - The highest price during the day was 26,014.67, while the lowest was 25,878.31, resulting in a trading range of 0.53% [1]. - The average price for the day was 25,946.49, with a trading volume of 61.41 million shares [1]. Group 2: Individual Stock Performance - HSBC Holdings closed at 108.109 HKD, up by 1.23% compared to the previous close [2]. - Tencent Holdings closed at 622.043 HKD, down by 0.47% from the previous close [2]. - Alibaba Group's stock price increased by 2.14% to 157.800 HKD, while its ADR price was 152.624, reflecting a decrease of 3.28% [3]. - Other notable performances include Meituan, which rose by 0.10% to 98.250 HKD, and BYD, which increased by 0.95% to 95.750 HKD [3].

Core Insights - The report titled "2024-2025 Cross-Border Tourism Consumption Trend Research Report" highlights the steady growth of the global tourism market, with a focus on China's inbound and outbound tourism consumption characteristics, revealing new trends and development opportunities for high-quality industry growth [1][9]. Global Tourism Overview - The global tourism market is experiencing robust growth, with a projected 11% year-on-year increase in travel volume in the first half of 2025 and a 3.9% increase in tourism spending in 2024. Experience-based travel is becoming the core driving force, significantly influenced by sports events and entertainment performances [1][18]. - Popular destinations are showing regional differentiation, with France, Spain, and the United States leading in international tourist arrivals in 2024. China ranks first globally in inbound tourist arrivals, receiving approximately 132 million visitors [1][21]. Outbound Tourism Trends - China's outbound tourism is on the rise, with steady growth in both travel volume and spending. Short-haul and niche destinations are leading in growth rates, driven by optimized visa policies, the recovery of international routes, and cultural activities [2][10]. - Different demographic groups exhibit distinct travel preferences: Generation Z favors cost-effective and spontaneous trips, families prioritize safety and educational value, while seniors prefer long, in-depth travel experiences [2][10][66]. Inbound Tourism Trends - China's inbound tourism is experiencing rapid growth, driven by policy benefits such as visa facilitation. In the first half of 2025, the number of visa-exempt foreign visitors significantly increased, with South Korea, Malaysia, and Japan being the main source countries [2][10]. - The demand for "event tourism" and "cultural experience tourism" is rising, with major events like the Chengdu World Games and Harbin Asian Winter Games leading to a surge in inbound travel orders [2][10]. Emerging Trends in the Industry - Three core trends are emerging in the tourism industry: 1. "Emotional" travel is becoming a key driver, with a rise in therapeutic tourism and customized products catering to diverse psychological needs [3][34]. 2. "Local culture" is inspiring travel, shifting tourists from mere sightseeing to immersive experiences, with collaborations between destinations and gaming or film IPs gaining popularity [3][34]. 3. AI is transforming the industry, assisting in trip planning and product recommendations, thereby enhancing service efficiency [3][34]. Development Recommendations - The report suggests optimizing outbound tourism services, developing diverse products, and creating an AI-based digital platform to enhance payment security and convenience. For inbound tourism, it recommends improving Chinese-friendly ecosystems, deepening policy benefits, and enriching cultural experience products [3][10].

Investment Rating - The report maintains a "Positive" investment rating for the social services industry, indicating an expectation of returns exceeding the market benchmark by over 5% [5]. Core Insights - The social services sector is showing resilience during the off-peak season, supported by fundamental data and a shift in funding styles, creating conditions for relative returns across industries [4]. - Key areas of focus include mid-cap blue-chip characteristics, growth potential, and recovery prospects in performance, particularly in OTA, hotels, human resources, and select dining and scenic spots [4]. Summary by Sections Hotels - The hotel sector demonstrates strong fundamentals with a recovery in performance. Huazhu reported a revenue of 7 billion yuan for Q3 2025, a year-on-year increase of 8.1%, surpassing previous growth guidance [8]. - The national hotel RevPAR turned positive in October 2025, showing a year-on-year increase of 2.2%, indicating a stable volume and rising prices [8]. Scenic Spots - The demand for scenic spots remains robust due to the autumn holiday and the upcoming winter season, with double-digit growth in visitor numbers reported [8]. - For instance, the Jianmen Pass scenic area saw a 30% increase in visitors during the autumn holiday, and hotel bookings in Zhejiang rose by 68% [8]. Duty-Free - The duty-free shopping scene in Hainan is recovering, with sales reaching 506 million yuan from November 1-7, 2025, a year-on-year increase of 34.86% [8]. - This recovery is attributed to low base effects, new policies, and promotional activities, alongside a shift in consumer behavior due to international travel restrictions [8]. OTA (Online Travel Agencies) - Ctrip's Q3 2025 report showed a net operating income of 18.3 billion yuan, reflecting a year-on-year increase of approximately 16% [8]. - The international OTA orders grew by about 60%, with inbound travel orders doubling, indicating a strong recovery in domestic travel demand [8].

Macro and Strategy - The macroeconomic review highlights that the U.S. non-farm payrolls increased by 119,000 in September, significantly above the expected 50,000, with the unemployment rate slightly rising to 4.4% [7] Industry and Company - In the restaurant industry, the report recommends leading companies in the hot pot sector, noting that in October 2025, the A-share, H-share, and U.S. stock markets saw significant gains for several chain restaurants, particularly Guoquan, which projected a revenue increase of 13.6%-25.8% for Q3 2025 [3][8] - The report indicates that the overall restaurant revenue in China increased by 3.8% year-on-year in October, with the CPI showing a slight increase due to holiday effects and domestic demand policies [8] - The report tracks the expansion of coffee brands, with notable growth in the coffee sector, particularly for brands like Nuo Wa, which saw significant store openings [9] - For the home appliance industry, October sales were under pressure, with a 15% decline in retail sales of home appliances, and a 13% drop in export value [13][14] - The report notes that in October, air conditioning sales fell by 20.1%, with expectations of continued pressure on production in December [15] - In the automotive sector, XPeng Motors reported a 149% year-on-year increase in sales for Q3 2025, with total revenue reaching 20.4 billion yuan, marking a 102% increase [19][20] - The report highlights that NVIDIA's revenue for Q3 reached $57 billion, a 62% year-on-year increase, driven by strong demand in data centers and gaming [25][26] - NetEase's revenue for Q3 increased by 8% year-on-year, with deferred revenue growing by 25%, indicating strong long-term operational capabilities [28][30] - Huazhu Group's Q3 revenue grew by 17.5% year-on-year, with a focus on expanding its membership base and improving revenue management [31][32] - Ctrip's Q3 revenue increased by 15.5% year-on-year, with a significant contribution from the sale of Makemytrip, indicating strong performance in the travel sector [34]

Core Viewpoint - The Hang Seng Index (HSI) closed at 25,912.60, up by 196.10 points or 0.76% on November 24, 2023, indicating a positive market sentiment with several large-cap stocks showing gains [1]. Group 1: Market Performance - The HSI reached a high of 25,933.69 and a low of 25,726.96 during the trading session, with a trading volume of 58.746 million shares [1]. - The index has a 52-week high of 27,275.90 and a low of 18,856.77, reflecting significant volatility over the past year [1]. Group 2: Major Stock Movements - HSBC Holdings closed at HKD 107.330, up by 0.03% compared to the previous close [2]. - Tencent Holdings closed at HKD 629.114, reflecting an increase of 0.74% from the last trading session [2]. - Alibaba Group saw a notable increase of 4.67%, closing at HKD 154.500 [3]. - Other significant gainers included NetEase, which rose by 5.87%, and Kuaishou, which increased by 7.11% [3].