Core Viewpoint - A live streaming incident occurred in Pop Mart's official channel, leading to a significant drop in its stock price, with the company confirming the event and stating that an investigation is underway but no employees will be dismissed as a result [1]. Group 1 - On November 7, Pop Mart confirmed a live streaming accident in its official channel on a certain platform [1]. - The company is currently conducting an urgent investigation into the incident [1]. - Following the news, Pop Mart's stock price fell over 5%, closing at 205.6 HKD per share on the same day [1].

Core Viewpoint - The article discusses a live streaming incident involving Pop Mart, where staff comments about the pricing of a product led to public backlash and a subsequent drop in stock price [1]. Group 1: Incident Details - On November 6, during a live stream, a staff member commented that a DIMOO blind box priced at 79 yuan was "a bit expensive," which was followed by another staff member saying, "it's okay, someone will buy it" [1]. - This exchange was broadcast live and sparked significant discussion online, leading to rumors that the involved staff members were fired [1]. - Pop Mart responded on November 7, confirming the incident and stating that an investigation was underway, but denied that any employees would be dismissed as a result [1]. Group 2: Market Reaction - Following the incident, Pop Mart's stock price fell over 5%, closing at 205.6 HKD per share on November 7 [1]. - The stock opened at 214.4 HKD, with a high of 214.4 HKD and a low of 205.4 HKD during the trading session [2].

Core Viewpoint - The incident involving a live broadcast by Pop Mart has sparked significant public backlash due to comments made by staff regarding the pricing of a blind box product, which was perceived as inappropriate and insensitive [1][3]. Group 1: Incident Details - During a live stream, a staff member commented that the price of a blind box necklace at 79 yuan was "a bit expensive," which was followed by another staff member stating, "it's okay, someone will buy it" [1][3]. - The comments made during the live broadcast led to widespread criticism and discussions on social media platforms [3]. Group 2: Company Response - An internal source from Pop Mart confirmed that the company is conducting an urgent investigation into the incident [1]. - Despite the gravity of the situation, the company has stated that it will not terminate the employees involved in the live broadcast incident [1][3].

11月7日，话题"泡泡玛特直播事故"登上微博热搜第一。 此外，网传消息称，涉事的两位工作人员已经被开除，连带相关部门也被追责。有媒体从泡泡玛特内部 人士处获悉，确实发生了直播事故，公司正在紧急调查，但不会开除直播事故中相关员工。 据悉，该产品挂链含锌合金挂件、聚酯纤维挂绳、树脂公仔及玻璃/亚克力等配件，但仿品成本低至4 元，正品频现掉漆问题。其真实价值与定价差距引发争议。 DIMOO是由中国设计师Ayan Deng（邓瞻）创作的IP，目前该IP已被泡泡玛特收购成为其自有IP。2019 年DIMOO推出首个盲盒系列"宠物度假"。目前，DIMOO是泡泡玛特旗下第五大艺术家IP，上半年收入 为11.05亿元，收入占比为8%。 值得关注的是，近期，泡泡玛特业绩表现强劲。10月21日，泡泡玛特发布公告，2025年第三季度整体收 入同比增长245%至250%。其中，中国收入同比增长185%至190%；海外收入同比增长365%至370%。 来源：红星新闻、九派新闻、智通财经 图片：网络截图 编辑：暴梦川 ...

Core Points - An incident occurred during a live stream on November 6, where a staff member of Pop Mart criticized the pricing of products as "excessive" [1] - Another staff member mentioned that "someone will pay for it," indicating a belief in consumer demand despite the criticism [1] - The specific product discussed was a necklace that was in a pre-sale status, priced at 79 yuan, which has already sold out [1] - On November 7, Pop Mart's official customer service stated that the company is taking the matter seriously and has assigned a dedicated department to investigate and address the issue [1]

Group 1 - The core incident involved a live broadcast by Pop Mart where two staff members were overheard discussing the high price of a product, with one stating that "someone will buy it" [1][3] - The incident has sparked significant discussion online, leading to related topics trending at the top of social media [3] - An internal source from Pop Mart confirmed the occurrence of the live broadcast incident and stated that the company is conducting an urgent investigation, but no employees involved will be dismissed [4]

Group 1 - The core incident involved a staff member at Pop Mart's live stream questioning the price of a DIMOO blind box, which sparked strong dissatisfaction among users [1] - Pop Mart's official customer service acknowledged the incident and stated that internal handling of the staff involved is underway, but no notification regarding price adjustments has been received [1] - The DIMOO blind box is priced at 79 yuan and includes materials such as zinc alloy, resin figurines, and polyester lanyards, suitable for ages 15 and above [1] Group 2 - Pop Mart, established in 2010, is a leading cultural and entertainment company in China, focusing on five key areas: global artist discovery, IP incubation, consumer engagement, promotion of trendy toy culture, and integration of related industry investments [4] - The company has faced controversies related to supply chain issues and "hunger marketing" strategies, but recent performance has been strong [4] - On October 21, Pop Mart reported a year-on-year revenue increase of 245% to 250% for Q3 2025, with domestic revenue up 185% to 190% and overseas revenue up 365% to 370% [4] - The founder of Pop Mart, Wang Ning, saw his wealth increase by over 150 billion yuan, placing him in the top 20 of the 2025 Hurun Rich List and ranking among the top three for wealth growth this year [4]

Core Viewpoint - The controversy surrounding the pricing of the DIMOO blind box, priced at 79 yuan, has sparked significant public dissatisfaction, leading to internal reviews by the company [1][3]. Group 1: Product Details - The DIMOO blind box is part of a new series launched in November, featuring 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item [4]. - The blind box is priced at 79 yuan individually, while a complete box costs 474 yuan [4]. - The product includes components such as zinc alloy pendants, polyester lanyards, resin figures, and glass/acrylic parts, but the cost of counterfeit versions is as low as 4 yuan, raising questions about the pricing strategy [7]. Group 2: Company Performance - Recently, the company reported strong performance, with a projected revenue growth of 245% to 250% year-on-year for Q3 2025, including a 185% to 190% increase in China and a 365% to 370% increase overseas [9]. - The DIMOO brand is identified as the fifth-largest artist IP for the company, generating 1.105 billion yuan in revenue during the first half of the year, accounting for 8% of total revenue [9]. Group 3: Management Actions - The founder and CEO of the company, Wang Ning, recently sold 21.7 million shares at an average price of 71.98 HKD, totaling 1.562 billion HKD [11]. - Wang Ning was recognized in 2024 as one of Forbes' "Best CEOs in China," becoming the youngest self-made founder to appear on the cover of the magazine [11].

Core Points - A recent incident occurred during a live stream for Pop Mart, where a staff member commented that the price of a blind box necklace at 79 yuan was "a bit expensive," leading to public backlash [2][4] - The company is currently conducting an internal investigation regarding the incident but has stated that no employees involved will be dismissed [2][4] Summary by Sections Incident Details - During a live stream promoting a blind box necklace priced at 79 yuan, a staff member remarked that the price was "a bit... excessive," which was followed by another staff member saying, "It's okay, someone will buy it" [4] - This exchange was broadcast live and sparked significant public criticism [4] Company Response - Following the incident, there were reports that the two involved staff members had been dismissed, along with accountability measures for related departments [4] - However, an internal source from Pop Mart confirmed that while the incident is under investigation, the employees involved will not be terminated [2]

Core Viewpoint - A live streaming incident occurred on November 6, where staff discussions about product pricing were inadvertently recorded, raising concerns about the company's pricing strategy and customer perception [1] Group 1: Incident Details - During a live stream, a staff member was heard stating that the product pricing was "excessive," while another mentioned that "someone will buy it anyway" [1] - The product in question was a necklace priced at 79 yuan, which was in a pre-sale status and has since sold out [1] Group 2: Company Response - On November 7, the company's official customer service stated that the company is taking the matter seriously and has assigned a dedicated department to investigate and address the issue [1]