Core Insights - The "Star People Delicious Moments Series" blind boxes from Pop Mart have generated significant consumer interest, leading to a rush for pre-orders even before the official release [1][5] - The initial sale saw products sell out within minutes, with over 360,000 items added to carts on Tmall, while only 20,000+ items were available [1][5] Pricing and Resale Market - The resale market has seen substantial price increases, with the original price of 69 yuan for figurines rising to 119 yuan, and the hidden "Little Bear Cookie" variant reaching a peak price of 689 yuan, reflecting a nearly 10-fold markup [5][8] - Random blind boxes have seen prices increase from 59 yuan to 182 yuan, while complete sets have risen from 354 yuan to 769 yuan, indicating a markup of over 2 times [5][8] Consumer Demand and Product Popularity - The "Star People" series has shown higher resale premiums compared to the previously popular "Mini Labubu" series, indicating strong consumer demand [8] - Popular items within the series include "Star Sugar," "Macaron Moments," "Zhao Jibing," "Lazy Moments," and "Strong Bread," with a variety of merchandise announced, including plush toys and accessories [8][9] Market Trends and Future Outlook - The previous release of the "Star People Dream Weather Bureau Series" also experienced high demand, with resale prices reaching 1511 yuan, showcasing the series' consistent popularity [9] - Analysts suggest that while some price increases are driven by speculation, the active demand from consumers indicates a genuine interest in the products, highlighting a structural gap in quality IP supply [9] - For Pop Mart, sustaining long-term value will depend on continuous innovation in product offerings and maintaining strong consumer connections through beloved IPs [9]

新浪科技讯 9月30日上午消息，昨日22点，泡泡玛特"星星人美味时刻系列"正式发售，产品秒售罄，新 品造疯抢迅速登上微博热搜。 得物App数据显示，隐藏款"小熊饼干"最高成交价从59元上涨至929元，成交价上涨870元，溢价近15 倍，是近期溢价最高的系列；单个盲盒成交价从59元上涨至249元，溢价3.2倍；整盒成交价从354元上 涨至1319元，溢价2.7倍；成交热度TOP3分别为"香草脆"、"抹茶酥"、"咸曲奇"，溢价均超过5倍。在得 物App上，有超9000用户"想要"。 趁着国庆长假来临，泡泡玛特一次性预告了包括挂件、手办、抱枕、手机挂绳、耳机包等多个周边，其 中该系列毛绒法棍抱枕价格从169元上涨至495元，溢价1.9倍，在周边产品中也属于较高溢价水平。 责任编辑：杨赐 | 1 M- | 确认款-隐藏款-小熊饼干(拆盒 | ¥579 | 28分钟前 | | --- | --- | --- | --- | | | 拆袋) | | | | Fo S* | 确认款-隐藏款-小熊饼干(拆盒 | 6695 | 1小时前 | | | 拆袋) | | | | - K* | 确认款-隐藏款-小熊饼干(拆盒 | 68 ...

China's Pop Mart is borrowing from Disney's playbook to turn toothy monster Labubu's blockbuster sales into long-term success, Executive Director and co-COO Si De told Reuters in a rare interview. ...

IP潮玩经济 丨研究报告 前言： 玩具，不只是孩子的专属。如今，成年人也热衷于在玩具中寻找情感寄托，重温童年的快乐。随着消费能力提升、 Z世代崛起和文化消费升级，有文化内涵、情感价值、 和收藏属性的"潮玩"在玩具市场应运而生。随着潮玩行业从萌芽走向成熟，市场规模不断扩大，IP潮玩也逐渐成为市场 焦点。IP赋予玩具更多魅力和价值，成为独特的文化符 号。除了原创IP，IP也通过授权、改编等方式赋能潮玩行业，实现商业价值多元化延伸。这一热门风向促使我们将目光聚焦于IP潮玩行业，洞察IP经济获取成年人心智的商业密码。 本报告旨在全面剖析 IP潮玩的经济价值与发展潜力，通过梳理IP潮玩的发展脉络、产业链图谱及消费者偏好，深入分析行业头部品牌的商业模式与价值创造路径，以及从消费者端了解 I P潮玩定义 具有高辨识度的独立知识产权（ IP）属性的潮流玩具 " IP潮玩" 是指具有高辨识度的独立知识产权（IP）属性的潮流玩具。区别于其他玩具，潮玩的目标受众并非儿童而主要面向成年人，因其设计和制造 工艺较为考究而通常具有较高的观赏性和艺术价值。与其他传统玩具不同，潮流玩具不一味追求可玩性或教育性，但具有一定收藏及潮流属性，且因 ...

记者丨刘婧汐 编辑丨高梦阳 黎雨桐 继Labubu之后，泡泡玛特星星人系列再次引发抢购潮。 计划于9月29日晚上10点上架的"星星人美味时刻系列盲盒"还未正式发售，在二手电商平台上，该系列 包括隐藏款在内的所有产品已有商家挂出链接，且已有不少买家出手预订。 正式开售后，两款星星人系列产品均为秒空。开售十分钟后，天猫页面信息显示，小饼干毛绒挂件有超 36万人加购，但首批天猫官方旗舰店放货仅2万+件，手办盲盒玩具摆件显示已售3万+。 | 随机款盲盒 ¥89.99 | | 招吉布丁 ¥119.99 | | --- | --- | --- | | 马卡龙时刻 ¥109.99 | | 星星糖 ¥99.99 | | 橘子果酱 | ¥99.99 | 栗子奶油 ¥99.99 | | 幸福蝴蝶酥 ¥99.99 | | 咖啡奶油浴 ¥99.99 | | 饼干屋 ¥79.99 | | 强壮面包 ¥75.99 | | 茶壶伯爵 | ¥60.99 | 披萨的永恒 ¥60.99 | | 懒惰时刻 | ¥60.99 | | 相比发售价格，二手平台上原价69元的手办产品最高涨至119元，系列产品内原价59元的毛绒挂件则更 受欢迎，隐藏款"小 ...

Core Viewpoint - The article highlights the successful launch of the "Star People Delicious Moments Series" by Pop Mart, which has generated significant consumer interest and high resale prices on secondary markets, indicating strong demand and potential for the brand to diversify beyond its reliance on the Labubu series [1][4][8]. Group 1: Product Launch and Market Response - The "Star People Delicious Moments Series" blind boxes were set to launch on September 29, and even before the official sale, products were being pre-ordered on second-hand platforms [1]. - Upon official release, the products sold out within minutes, with over 360,000 people adding the plush cookie keychain to their carts, while only 20,000 units were available on Tmall [1]. - The resale prices on second-hand platforms have surged, with the original price of 69 yuan for the figurine rising to 119 yuan, and the hidden variant "Little Bear Cookie" reaching a peak price of 689 yuan, reflecting a nearly 10-fold premium [4]. Group 2: Financial Performance and IP Diversification - Concerns had previously been raised about Pop Mart's heavy reliance on the Labubu series, which accounted for 34.7% of the company's total revenue of 138.76 billion yuan in the first half of 2025 [8]. - The introduction of the Star People series has shown promising results, generating over 100 million yuan in its first year and 390 million yuan in the first half of 2025, making it one of the fastest-growing new IPs for Pop Mart [8]. - The Star People series emphasizes themes of warmth and healing, resonating with the emotional consumption trends among younger consumers [8]. Group 3: Market Position and Stock Performance - As of September 29, Pop Mart's stock closed at 261.8 HKD per share, with a total market capitalization of 351.6 billion HKD, reflecting a 19.3% decline over the past month [8].

| 序号 | 名称 | 港股代码 | 最新价 | 涨跌额 | 涨跌幅 | ADRIETS | ADR换算价(HKD) | 较 较港股升跌 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | 腾讯控股 | O 00700 | 660.000 | +16.000 | 2.48% | TCEHY | 661.446 | +1.446 | | 2 | 阿里巴巴-W | 09988 | 173.400 | +6.900 | 4.14% | BABA | 175.032 | +1.632 | | 3 | 汇丰控股 | 00005 | 108.800 | +2.100 | 1.97% | HSBC | 109.701 | +0.901 | | 4 | 建设银行 | 00939 | 7.480 | +0.100 | 1.36% | CICHY | 7.464 | -0.016 | | 5 | 小米集团-W | 01810 | 53.550 | -1.100 | -2.01% | XIACY | 53.738 | +0.188 | | 6 | 友邦保险 ...

"已经很久很久没有产品在开售前会说卖多少个了，一切以开售情况为准。"正式开抢前，面对诸多关注库存、担心抢不到货的消费者，泡泡玛特天猫官方 旗舰店的主播解释道。9月29日晚十点，泡泡玛特"星星人美味时刻系列"线上渠道正式开售，星星人现烤小饼干毛绒挂件和手办盲盒玩具摆件等同时开 售。 又一场泡泡玛特引发的抢购热潮掀起。正式开售前，泡泡玛特抽盒机小程序直播观看人数达到56万，泡泡玛特天猫官方旗舰店观看人数达到270.5万。 但与此前发布的迷你版LABUBU相比，星星人新系列的备货大幅减少。正式开售后，两款星星人系列产品均为秒空。开售十分钟后，记者发现，天猫页 面信息显示，小饼干毛绒挂件有超36万人加购，但首批天猫官方旗舰店放货仅2万+件，手办盲盒玩具摆件显示已售3万+。此前，迷你版LABUBU开售当 晚显示已售30万+件。 加入购物车 1/5 共2款 > ¥ 59起 已售 2万+ 天猫 POPMART 泡泡玛特星星人美味时刻系列现烤 小饼干毛绒挂件盲盒礼物 超36万人加购 台 POP MART/泡泡 ... | 现货 星星人 品牌 出售状态 IP G 48小时内发货 江苏苏州 快递: 8.00 ▽ 假一赔四 退货宝 ...

潮玩资本热潮持续，又一家公司要赴港上市。 近日，名创优品集团旗下潮玩品牌TOP TOY International Group Limited（下称 "TOP TOY"）正式向港 交所递交上市申请，摩根大通、瑞银集团及中信证券共同担任联席保荐人。 名创优品在同日公告中确认了此次分拆上市建议，并指出，TOP TOY分拆完成后仍将是名创优品的附 属公司。 来源：市场资讯 今年3月，市场首次传出TOP TOY计划上市的消息，到如今正式递交招股书仅过去三个多月。名创优品 创始人叶国富曾在2022年7月就公开表示过，希望TOP TOY能在3年内单独上市。 今年是潮玩消费大年，泡泡玛特市值飙升、卡游也已递交招股书。业内人士认为，若TOP TOY成功上 市，有机会以潮玩企业身份获得更高估值溢价。 自有IP影响力不足 TOP TOY成立于2020年12月，按照弗若斯特沙利文的数据，其是中国规模最大、增速最快的潮玩合集 品牌，2024年公司GMV为24亿元。 谈到潮玩，大多数消费者首先想到的是泡泡玛特。 两者的区别在于，TOP TOY像是一个集市，售卖来自四面八方的IP玩具手办；泡泡玛特则更有品牌属 性，有能力自己孵化出Mol ...

Core Viewpoint - TOP TOY International Group Limited, a subsidiary of Miniso Group, has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on the booming collectible toy market and potentially achieve a higher valuation upon successful listing [1][12]. Company Overview - TOP TOY was established in December 2020 and is recognized as the largest and fastest-growing collectible toy brand in China, with a projected GMV of 2.4 billion RMB for 2024 [1][4]. - The company has experienced significant revenue growth, with revenue increasing from 679 million RMB to 1.909 billion RMB over the past three years, and achieving 1.36 billion RMB in revenue in the first half of this year [4]. Revenue Sources - TOP TOY's revenue is heavily reliant on external IPs, with approximately 47% of its revenue in 2024 expected to come from popular licensed IPs such as Sanrio and Disney, generating around 889 million RMB [4]. - The company holds 17 proprietary IPs and 43 licensed IPs, but its own IPs contributed only 680,000 RMB to revenue last year, indicating a weak market influence [4]. Market Position and Strategy - As of June 30, 2023, TOP TOY operates 293 stores, supported by Miniso's extensive distribution network, which includes over 4,300 stores in mainland China [8][10]. - Miniso is not only the controlling shareholder of TOP TOY, holding 86.9% of its shares, but also its largest customer, contributing nearly 45.5% of TOP TOY's total revenue in the first half of this year [8][9]. Future Plans - The company plans to open 100 new stores domestically this year, aiming for a total of 380 to 400 stores by year-end, and has set a goal to expand internationally by opening 1,000 stores in 100 countries over the next five years [12]. - TOP TOY has prepared a reserve fund of 10 billion RMB to support its ongoing domestic and international expansion efforts [12].