美银发布研报称，网易-S(09999.HK)第三季业绩发布后，与网易集团副总裁Bill Pang及投资关系团队举 行电话会议，会后对《无限大(ANANTA)》的用户参与度及盈利潜力更为乐观，现预计上线后年化流水 可达100亿人民币。该行将网易2025-2027年经调整每股盈测上调0-4%，以反映《无限大(ANANTA)》上 线后的业绩贡献，同时抵消略高的销售及市场费用影响。因此重申网易"买入"评级及目标价259港元。 ...

该行指出该游戏正式上线或仍需数个季度，最早预计于2026年第三季末。美银预计，未来6-9个月网易 现有常青游戏、加上暴雪新游《暗黑破坏神IV(Diablo 4)》将支撑集团收入增长，预计2026年将增长 8%。其后《无限大(ANANTA)》与《遗忘之海(Sea of Remnants)》将接力贡献业绩。此外，网易剩余30 亿美元回购计划有望为股价提供下行支撑。 智通财经APP获悉，美银发布研报称，网易-S(09999)第三季业绩发布后，与网易集团副总裁Bill Pang及 投资关系团队举行电话会议，会后对《无限大(ANANTA)》的用户参与度及盈利潜力更为乐观，现预计 上线后年化流水可达100亿人民币。该行将网易2025-2027年经调整每股盈测上调0-4%，以反映《无限大 (ANANTA)》上线后的业绩贡献，同时抵消略高的销售及市场费用影响。因此重申网易"买入"评级及目 标价259港元。 ...

金吾财讯 | 网易(NTES)盘前股价上扬，暂升3.69%，报138.51美元。 开源证券研报指出，公司2025Q3实现营业收入284亿元（同比+8.2%，环比+1.7%），归母净利润86亿 元（同比+31.8%，环比+0.2%）。Q3毛利率为64.1%（同比+1.2pct），销售/管理/研发费率分别为 15.7%/4.1%/16.0%（同比+1.2/-0.1/-0.9pct），净利率为31.0%（同比+5.4pct），盈利能力提升主要得益 于股票投资公允价值变动收益及较低的净汇兑损失。 来源：金吾财讯 截至2025Q3末，公司合同负债达195亿元（同比+25%，环比+15%），递延收入逐步释放或驱动业绩延 续高增。基于Q3业绩，该机构下调2025-2027年业绩预测，预计2025-2027年归母净利润分别为 357/383/429（前值375/405/464）亿元，当前股价对应PE分别为16.6/15.5/13.8倍，该机构看好储备游戏 逐步上线、优质产品出海、AI赋能深化共同驱动公司业绩增长，维持"买入"评级。 ...

Macro and Strategy - The macroeconomic review highlights that the U.S. non-farm payrolls increased by 119,000 in September, significantly above the expected 50,000, with the unemployment rate slightly rising to 4.4% [7] Industry and Company - In the restaurant industry, the report recommends leading companies in the hot pot sector, noting that in October 2025, the A-share, H-share, and U.S. stock markets saw significant gains for several chain restaurants, particularly Guoquan, which projected a revenue increase of 13.6%-25.8% for Q3 2025 [3][8] - The report indicates that the overall restaurant revenue in China increased by 3.8% year-on-year in October, with the CPI showing a slight increase due to holiday effects and domestic demand policies [8] - The report tracks the expansion of coffee brands, with notable growth in the coffee sector, particularly for brands like Nuo Wa, which saw significant store openings [9] - For the home appliance industry, October sales were under pressure, with a 15% decline in retail sales of home appliances, and a 13% drop in export value [13][14] - The report notes that in October, air conditioning sales fell by 20.1%, with expectations of continued pressure on production in December [15] - In the automotive sector, XPeng Motors reported a 149% year-on-year increase in sales for Q3 2025, with total revenue reaching 20.4 billion yuan, marking a 102% increase [19][20] - The report highlights that NVIDIA's revenue for Q3 reached $57 billion, a 62% year-on-year increase, driven by strong demand in data centers and gaming [25][26] - NetEase's revenue for Q3 increased by 8% year-on-year, with deferred revenue growing by 25%, indicating strong long-term operational capabilities [28][30] - Huazhu Group's Q3 revenue grew by 17.5% year-on-year, with a focus on expanding its membership base and improving revenue management [31][32] - Ctrip's Q3 revenue increased by 15.5% year-on-year, with a significant contribution from the sale of Makemytrip, indicating strong performance in the travel sector [34]

Core Viewpoint - The gaming giant NetEase is undergoing a significant separation from major domestic Android phone manufacturers, leading to the removal of its games from various app stores, indicating a shift in the gaming distribution landscape in China [4][12]. Group 1: Industry Changes - A growing number of users are reporting the disappearance of NetEase games from app stores of major Android brands like OPPO, Xiaomi, and Vivo, starting with less popular titles and escalating to major games [2][4]. - The traditional revenue-sharing model, often referred to as "Android tax," where 50% of revenue goes to phone manufacturers, is becoming increasingly unsustainable for game developers due to rising development and marketing costs [8][9][12]. - The emergence of new platforms, particularly short video platforms, has diverted traffic away from traditional app stores, prompting developers to seek alternative distribution methods [12][18]. Group 2: Developer Strategies - In response to the changing landscape, major developers like NetEase and Tencent are moving away from channel servers, indicating a shift towards official game servers to retain user data and provide better service [14][20]. - Smaller developers may still rely on channel servers for exposure and user acquisition, but they face challenges as the market evolves [20][24]. Group 3: App Store Dynamics - The app store ecosystem is experiencing a crisis of relevance, with many popular games and applications becoming difficult to find, leading to a decline in user trust [16][18]. - Platforms like TapTap are gaining traction by offering a more authentic user experience, including community engagement and genuine player reviews, contrasting with traditional app stores [18][24]. Group 4: Future Considerations - The current revenue-sharing model is under scrutiny, with calls for a reduction in the high 50% cut taken by app stores to foster a healthier ecosystem for developers [24]. - There is a need for phone manufacturers to enhance their app store offerings by improving user experience and community engagement to remain competitive [22][24].

NO.1 网易《射雕》正式停运 点评：这标志着Krafton正积极回应市场核心诉求，旨在将单人体验的成功拓展至更具社交黏性与长线 运营潜力的领域。此举有望通过构建玩家社区生态，显著提升游戏的生命周期与商业价值。对模拟经营 品类而言，加入多人互动已成为行业演进的重要方向，或将激发新一轮产品创新浪潮。 11月24日15时，网易旗下MMO（大型多人同时在线游戏）游戏《射雕》正式停止运营。今年9月24日， 《射雕》官方正式公布停服公告，并表示鉴于网易公司与明河社就《射雕三部曲》IP的合作期即将结 束、公司游戏运营策略的调整，《射雕》游戏将于2025年11月24日终止运营。该游戏于2024年3月28日 开启公测，同年10月公布"射雕回炉计划"，今年3月又上线了其经过"回炉重制"的2.0版本，反复调整产 品方向。 点评：网易《射雕》最终停运，其背后是IP授权到期与产品反复"回炉"未能扭转局面的双重困境。从这 一案例可以看出，即便背靠强大IP与雄厚研发实力，若产品定位与市场出现偏差，也难以避免商业上的 失败。对游戏行业而言，此事件或将促使厂商更加审慎地评估长线运营项目的投入产出比，并强化对IP 合作周期的风险管控。 NO. ...

Market Performance - The three major U.S. stock indices closed higher, with the Dow Jones up 0.44%, the S&P 500 up 1.55%, and the Nasdaq Composite up 2.69% [1] - Large-cap tech stocks saw significant gains, with Tesla and Google both rising over 6% [1] Sector Highlights - Semiconductor stocks performed strongly, with Broadcom's stock increasing by 11%, marking its largest gain since April, adding $178 billion to its market capitalization [1] - The Philadelphia Semiconductor Index rose by 4.6%, with Micron Technology up nearly 8%, AMD up over 5%, and Nvidia up over 2% [1] Chinese Stocks - The Nasdaq Golden Dragon China Index increased by 2.82%, with notable gains in popular Chinese concept stocks [1] - Key performers included WeRide up 14.72%, Pony.ai up 12.51%, and Canadian Solar up 10.16% [1] - Other significant increases were seen in Daqo New Energy up 8.89%, Global Data up 8.38%, Baidu up 7.44%, and Bilibili up 6.80% [1]

Accessibility StatementSkip Navigation HANGZHOU, China, Nov. 24, 2025 /PRNewswire/ -- Chartmetric has integrated chart data from NetEase Cloud Music, one of China's largest and most youth-driven streaming platforms. The move gives global music professionals structured access to regional listening trends, helping bridge the data gap between China's music ecosystem and the rest of the world. NetEase Cloud Music is the home of music streaming for China's youth, whose userbase includes 90% of users aged under 3 ...

【#网易射雕正式停止运营#】今日，网易旗下MMO游戏《射雕》正式停止运营。 根据网易发布的公告，停运的主要原因是《射雕三部曲》IP的合作期即将结束，以及游戏运营策略的调 整。 官方表示，截止至2025年9月24日14时，玩家网易邮箱/手机账号中未使用的收费金锭将按照等额点数形 式补偿，并可在网易旗下的其他游戏中使用。 据了解，网易《射雕》于2024年3月28日开启公测，2024年5月迎来制作人更换，同年10月官方公布 "射 雕回炉计划"，试图调整产品方向。 斯 4 p ASS ff @新浪科技。 G 2025年3月，游戏推出2.0版本，对美术风格、养成系统等核心内容进行大幅迭代优化，截至今日，共计 运营606天。 值得注意的是，当初为了标榜"不赚快钱"，官方还喊出了"150年的长线运营，《射雕》只想赚慢钱"的 口号。 项目组曾承诺《射雕》必然会构建一个付费理念足够绿色、不逼肝、不逼氪、控制数值膨胀的江湖。 据悉，本作以金庸创作的"射雕三部曲"（《射雕英雄传》《神雕侠侣》《倚天屠龙记》）为背景，基于 小说内容进行改编。（快科技） ...

证券研究报告 | 2025年11月24日 网易-S（09999.HK） 优于大市 递延收入增长 25%，经典游戏优异展现长期运营能力 收入同比上升 8%，销售费率环比继续所上升。25Q3，公司实现营收 284 亿 元，同比上升 8%。Non-GAAP 归母净利润 95 亿元，同比增长 27%；Non-GAAP 归母净利率 33.5%，同比提升 5pct。25Q3，公司综合毛利率 64.1%，同 比上升 1.2pct，网易云音乐毛利率同比提升 2.6pct。25Q3，公司总经 营费率为 36%，同比上升 0.2pct，环比上升 4pct。其中销售费率 15.7%， 同比上升 1pct，环比提升 3pct，游戏及相关增值服务市场推广支出增 加。我们预计 25Q4 销售费率环比略下降。 游戏：《梦幻西游》等经典游戏展现长期价值。2025Q3，在线游戏业务收 入为 228 亿元，同比增长 13%。递延收入表现良好，25Q3 网易递延收入 195 亿元，同比增长 25%。25Q3 老游戏表现优异，公司持续布局全球化。 1）多款经典游戏持续受到玩家欢迎，体现了网易游戏强劲的长线运营 能力。自三季度起，《梦幻西游》电脑版的 ...