4、网易云音乐：2025Q3 实现营收20 亿元（YoY-1.8%、QoQ 持平）。 机构：国海证券 研究员：陈梦竹/尹芮 事件: 2025 年11 月20 日公司公告2025Q3 财报，2025Q3 实现营收283.59亿元（YoY+8.2%、QoQ+1.7%）；归 母净利润为86.16 亿元（YoY+31.8%、QoQ+0.2%），non-GAAP 归母净利润为95.02 亿元 （YoY+26.7%、QoQ-0.3%）。 我们的观点： 1、主要财务指标分析：网易2025Q3 实现营业收入283.59 亿元（YoY+8.2%、QoQ+1.7%）；归母净利 润为86.16 亿元（YoY+31.8%、QoQ+0.2%），non-GAAP 归母净利润为95.02 亿元（YoY+26.7%、QoQ- 0.3%）。毛利率同比提升至64.1%（YoY+2.0pct、QoQ-1.0pct），销售费用率15.7%（YoY+8.3pct、 QoQ+22.5pct）、研发费用率16.0%（YoY-5.1pct、QoQ+2.5pct）、管理费用率4.1%（YoY-2.2pct、 QoQ+8.4pct）。 2 、游戏业务： 202 ...

2025 年 11 月 23 日 公司研究 评级：增持(维持) 研究所： | 证券分析师: | | --- | | | 证券分析师： 陈梦竹 S0350521090003 chenmz@ghzq.com.cn 证券分析师： 尹芮 S0350522110001 yinr@ghzq.com.cn [Table_Title] 游戏长线运营能力突出，递延收入高增为后续业 绩释放奠定基础 ——网易-S（9999.HK）2025Q3 财报点评 最近一年走势 | 相对恒生指数表现 | | | 2025/11/21 | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 网易-S | -14.8% | 0.5% | 53.6% | | 恒生指数 | -3.1% | 0.5% | 28.7% | | 市场数据 | 2025/11/21 | | --- | --- | | 当前价格（港元） | 204.60 | | 52 周价格区间（港元） | 129.40-248.00 | | 总市值（百万港元） | 647,761.84 | | 流通市值（百万港元） | 647,761.84 ...

Core Insights - Net revenue for NetEase-S (09999.HK) in Q3 2025 reached RMB 28.4 billion, representing an 8.2% year-on-year increase [1] - The net income from games and related value-added services was RMB 23.3 billion, up 11.8% year-on-year [1] - The company declared a dividend of $0.1140 per share, payable on December 5, 2025 [1] Financial Performance - Gross profit for Q3 2025 was RMB 18.2 billion, a 10.3% increase year-on-year [1] - Net profit attributable to shareholders was RMB 8.6 billion, with a non-GAAP net profit of RMB 9.5 billion [1] - Basic earnings per share were $0.38, equivalent to $1.90 per American Depositary Share [1] Gaming Performance - Classic games continue to attract players, with "Fantasy Westward Journey" PC achieving a peak concurrent player count of 3.58 million [2] - New game releases, including "Destiny: Stars" and "The Sea of Forgotten," are expanding the global product matrix [2][3] - Blizzard games like "World of Warcraft" and "Diablo IV" are enhancing the gaming experience for Chinese players [3] Strategic Focus - The CEO emphasized the importance of user experience and innovation in driving game quality and expanding the active player community [3] - The company aims to deliver high-quality Chinese games to global players through collaboration with global partners and top talent [3]

11月20日，网易发布2025年第三季度财报。财报显示，网易Q3净收入284亿元，非公认会计准则下归属 于公司股东的净利润为95亿元，研发投入45亿元，研发投入强度16%。三季度，游戏及相关增值服务净 收入为233亿元，经典IP《梦幻西游》手游月活跃用户创两年以来新高。 ...

Core Insights - The company is expected to report a 28% year-on-year increase in Non-GAAP net profit to 9.6 billion yuan for Q3 2025, with revenue projected to grow by 14% to 23.9 billion yuan, aligning with Bloomberg consensus estimates [1][2] Group 1: Q3 2025 Performance Expectations - The flagship product "Fa Xin Ya" and new games are showing strong performance, with online game service revenue expected to increase by 15% in Q3 2025 [1] - The desktop version of "Dream of the Red Chamber" has seen record high online users, surpassing 3.15 million on September 7 [1] - The mobile version of "Dream of the Red Chamber" launched a new service at the end of August, contributing to user engagement [1] Group 2: New Product Cycle and Future Focus - The company is set to focus on key products in 2026, including the multi-platform RPG "Forgotten Sea," which began its first round of testing at the end of June [2] - The open-world game "Infinite" was showcased at the Tokyo Game Show, highlighting innovations in traditional gaming frameworks and user interaction [2] - The life simulation party game "Starry Sky" received its license in September and is expected to begin testing within the year [2] Group 3: Profit Forecast and Valuation - The company has raised its Non-GAAP net profit forecasts for 2025 and 2026 by 2% and 3% to 39.3 billion yuan and 41.5 billion yuan, respectively [2] - Current stock prices correspond to a P/E ratio of 17x for 2025 and 16x for 2026, with target prices increased by 5% to 275 HKD and 177 USD, indicating an upside potential of 20% and 22% for HK and US stocks [2]

Core Insights - The Chinese gaming industry is experiencing a high prosperity cycle, with 159 domestic games approved in October, indicating strong demand and supply dynamics [1][2] - The A-share gaming sector has shown significant growth, with the Shenwan secondary gaming index up approximately 66% year-to-date, ranking eighth among all Shenwan secondary industries [2] - The approval of new game titles, including major releases from Tencent and other listed companies, suggests ongoing innovation and market expansion [1][4][5] Domestic Game Approvals - In October, 159 domestic games received approval, with 73 categorized as mobile-casual and 70 as mobile games [1] - Notable titles include Tencent's "八荒奇旅," 37 Interactive's "生存33天," and others from companies like ST中青宝 and 祖龙娱乐 [1][4] Import Game Approvals - Seven new imported games received approval in October, including "蜡笔小新" from 游族网络 [2] - The total number of game approvals for the year has reached 1,441, maintaining a steady monthly issuance rate [2] Market Performance - The gaming sector has seen substantial stock price increases, with companies like 巨人网络 and 吉比特 experiencing over 210% and 110% growth, respectively [2] - The current valuation of the gaming sector remains attractive, prompting recommendations for increased investment [2] Future Growth Projections - Omdia forecasts that the total revenue from gaming subscriptions in the Asia-Pacific region will grow from $6.5 billion in 2025 to $9.4 billion by 2029, outpacing global averages [3] - The domestic self-developed online gaming market saw a 19% year-on-year growth in the first half of the year, indicating a robust recovery and innovation cycle [3] Company Performance Highlights - Tencent reported a revenue of 364.53 billion yuan in the first half of the year, with a 13.7% year-on-year increase, driven by its gaming and social services segment [4] - 祖龙娱乐 achieved a revenue of 634 million yuan in the first half of 2025, a 44.4% increase compared to the previous year, attributed to new game launches [4] - 友谊时光's revenue reached 623 million yuan, marking an 18.5% increase, with a significant turnaround in profitability [5] - 网易 reported a net income of 56.72 billion yuan, with gaming-related services showing a 13.7% year-on-year growth [6]

Core Viewpoint - The company's 2Q25 performance met expectations but slightly fell short of market forecasts, with revenue growth of 9% year-on-year to 27.9 billion yuan and Non-GAAP net profit increasing by 22% to 9.5 billion yuan [1][2] Revenue and Growth - 2Q25 revenue reached 27.9 billion yuan, aligning with the company's expectations (27.6 billion yuan) but below Bloomberg's consensus (28.4 billion yuan) [1] - Online gaming revenue grew by 15% year-on-year, driven by titles such as "Identity V," "Yanyun," and "Marvel Showdown," along with some licensed games [1] - The flagship product "Fantasy Westward Journey" mobile game achieved a new quarterly revenue high in 2Q25 [1] Cost and Profitability - Gross margin for 2Q25 was 65%, showing slight improvements from 1Q25 (64%) and 2Q24 (63%), primarily due to increased margins in gaming and VAS businesses [2] - Sales expense ratio in 2Q25 recovered to 13%, up from 9% in 1Q25, indicating a faster recovery than market expectations [2] Future Outlook - The company plans to launch key new mobile games, including "Destiny: Stars" on August 28, with a strong pipeline of diverse products for the coming years [2] - The flagship products continue to perform well, with "Identity V" and "Fantasy Westward Journey" maintaining strong positions in the iOS sales charts [2] Valuation and Forecast - The company maintains its profit forecast, with current stock prices reflecting a valuation of 16x for Hong Kong and 15x for US stocks for 25/26 years Non-GAAP EPS [3] - The target price is set at 263 HKD and 169 USD, indicating an upside potential of 27% for Hong Kong stocks and 25% for US stocks [3]

Core Viewpoint - The report from CICC maintains its earnings forecast for NetEase (09999, NTES.US), with a target price of HKD 263/USD 169, indicating an upside potential of 27%/25% for the stock in Hong Kong and the US respectively [1] Group 1: Financial Performance - In Q2 2025, NetEase's revenue increased by 9% year-on-year to RMB 27.9 billion, aligning closely with CICC's expectation of RMB 27.6 billion [1] - Non-GAAP net profit rose by 22% year-on-year to RMB 9.5 billion, also in line with CICC's forecast of RMB 9.4 billion [1] - The company declared a dividend of USD 0.57 per ADS, with a payout ratio of 30% [1] Group 2: Game Development and Global Strategy - Online gaming revenue grew by 15% year-on-year in Q2 2025, driven by titles such as "Identity V," "Yanyun," and "Marvel Duel," along with some licensed games like Blizzard products [2] - The flagship product "Fantasy Westward Journey" mobile game achieved a new quarterly revenue high in Q2 2025 [2] - New releases like "Yanyun" and "Seven Days World" performed well, and several products were launched overseas, achieving notable rankings in regional download charts [2] Group 3: Profitability and Cost Management - Gross margin for Q2 2025 was 65%, showing slight improvements from 64% in Q1 2025 and 63% in Q2 2024, primarily due to increased margins in gaming and VAS businesses [3] - The sales expense ratio in Q2 2025 recovered to 13%, up from 9% in Q1 2025, driven by marketing investments for key new versions of products [3] - Deferred revenue in Q2 2025 decreased by 4% quarter-on-quarter but showed a strong year-on-year growth of 25%, laying a solid foundation for future performance [3] Group 4: Upcoming Releases and Market Outlook - The highly anticipated mobile game "Destiny: Stars" is set to launch in overseas markets on August 28, 2025, with domestic testing starting on August 15 [4] - Flagship products like "逆水寒" and "Identity V" continue to rank highly on the iOS bestseller list, indicating strong product vitality [4] - The company has a robust pipeline of diverse upcoming products, including "Forgotten Sea" and "Return to Tang," which are expected to enhance its market position [4]

Financial Performance - Net revenue for Q2 2025 reached 27.9 billion yuan, representing a year-on-year growth of 9.4% [1] - Net profit attributable to shareholders under non-GAAP was 9.5 billion yuan, showing a year-on-year increase of 21.8% [1] Gaming Segment - The gaming sector remains the core business for the company, with net revenue from games and related value-added services amounting to 22.8 billion yuan in Q2 [1] - The game "Yan Yun Shi Liu Sheng" has seen sustained popularity, with over 40 million cumulative users by the end of July [1] - The classic IP "Dream of the Red Chamber" achieved a new high in simultaneous online users, while mobile game revenue also reached a new record [1] Other Business Segments - NetEase Youdao reported Q2 net revenue of 1.4 billion yuan, achieving sustainable profitability for the fourth consecutive quarter under its "AI-native" strategy [1] - NetEase Cloud Music's Q2 net revenue was 2 billion yuan, remaining stable year-on-year [1] - Net revenue from NetEase Yanxuan increased quarter-on-quarter, contributing 1.7 billion yuan in Q2 [1] North American Market Expansion - Several new games from NetEase have successfully penetrated the North American market, with "Out of Bounds" ranking second on the PlayStation May free download chart in North America [2] - "All-Star Streetball Party" and "Marvel's Secret War" topped the iOS download charts in multiple regions after their overseas releases, both entering the top 2 in the US download rankings [2] - "Seven Days World" 2.0 version reached fourth place on the Steam global bestseller list, while "Marvel Showdown" secured first and second places on the Steam US and global bestseller lists, respectively [2]

Group 1 - Xindong Company (02400) reported a positive earnings forecast, expecting revenue of at least RMB 3.05 billion for the first half of 2025, a year-on-year increase of approximately 37%, and a net profit of at least RMB 790 million, a year-on-year increase of about 215% [1] - Yimai Sunshine (02522) also announced a positive earnings forecast, expecting revenue between RMB 450 million to 480 million for the first half of the year, a year-on-year increase of approximately 8.77% to 16.03%, and a net profit of RMB 14.5 million to 16.5 million, a year-on-year increase of about 1350% to 1550% [1] - Tianli International Holdings (01773) plans to repurchase shares up to a total of HKD 200 million based on market conditions, believing that the share buyback plan is in the best interest of the company and its shareholders [2] Group 2 - Liaogang Co., Ltd. (02880) reported a total operating revenue of RMB 5.693 billion for the first half of 2025, a year-on-year increase of 5.93%, and a net profit attributable to shareholders of RMB 956 million, a year-on-year increase of 110.78% [2] - Yuan Zheng Technology (02488) reported a revenue of RMB 982 million for the first half of 2025, a year-on-year increase of 9.75%, and a net profit of RMB 195 million, a year-on-year increase of 27.74% [2] - Geekplus Technology (02590) expects revenue between RMB 995 million to 1.03 billion for the first half of the year, a year-on-year increase of 27% to 32%, while the net loss is expected to narrow significantly [3] Group 3 - Lee & Man Paper Manufacturing (02314) and other leading companies in the paper industry have initiated a price increase for various products starting August 1, indicating a significant acceleration in price adjustment frequency within the industry [3] - Xinda Biopharmaceutical (01801) announced that its innovative oral small molecule GLP-1R agonist IBI3032 has received IND approval from the FDA [4] - Heyu-B (02256) reported a revenue of RMB 612 million for the first half of the year, a year-on-year increase of 23.1%, and a net profit of RMB 328 million, a year-on-year increase of 58.84% [4] Group 4 - Bilibili (BILI.US) is expected to achieve a revenue growth of 20% year-on-year to RMB 7.3 billion in the second quarter, driven by stable performance in mobile games [5][6] - Li Auto (LI.US) launched the Li Xiang i8, with deliveries starting on August 20, and received positive outlooks from multiple institutions [6] - Xpeng Motors (XPEV.US) achieved a new monthly delivery record in July, delivering 36,717 smart electric vehicles, a year-on-year increase of 229% [7]