中国经济网致电网易游戏了解详情，对方表示，此次通报涉及的是应用宝版本，属于是渠道商的问 题并非游戏官方的问题，网易目前仍在等待第三方的通报。 天眼查工商信息显示，杭州网易雷火科技有限公司(曾用名：杭州雷火网络有限公司)，成立于2009 年，位于浙江省杭州市，是一家以从事软件和信息技术服务业为主的企业。企业注册资本1000万人民 币，实缴资本1000万人民币。 (责任编辑：关婧) 中国经济网北京1月9日讯（记者 马先震） 国家网络安全通报中心微信公众号5日发布消息"国家计 算机病毒应急处理中心检测发现71款违法违规收集使用个人信息的移动应用"。经国家计算机病毒应急 处理中心检测，71款移动应用存在违法违规收集使用个人信息情况。 其中，《蛋仔派对》（版本1.0.238，应用宝）存在以下问题：隐私政策未逐一列出App（包括委托 的第三方或嵌入的第三方代码、插件）收集使用个人信息的目的、方式、范围等；未采取相应的加密、 去标识化等安全技术措施。 公开资料显示，《蛋仔派对》的应用运营商为杭州网易雷火科技有限公司。 ...

Group 1 - The Nasdaq Golden Dragon China Index increased by 1.09% on January 8 [1] - Key Chinese stocks saw significant gains, with GDS Holdings rising over 8% and Bilibili increasing by more than 6% [1] - Tencent Music and Alibaba both rose by over 5%, while other companies like Kingsoft Cloud and Xpeng Motors saw increases of over 3% [1] Group 2 - JD.com and Vipshop experienced gains of over 2%, while ZTO Express and Futu Holdings rose by more than 1% [1] - Ctrip and NetEase had slight increases, indicating a generally positive market sentiment for these companies [1] - Conversely, Baidu and Bawang Tea House fell by over 3%, with Manbang and NIO also experiencing declines of more than 1% [1]

Group 1 - NetEase's self-developed RPG "Forgotten Sea" has launched a new round of testing recruitment, showcasing the company's commitment to the open-world gaming segment [1] - The game allows players to assume the role of a puppet captain embarking on a maritime adventure, indicating a focus on innovative gameplay [1] - If the product quality is high, it is expected to enrich the company's product matrix and provide a new growth point for performance [1] Group 2 - The mobile game "Goose Goose Duck" has seen over 5 million new users within 24 hours of its public launch, demonstrating its market popularity and user acquisition capabilities [2] - The official announcement discouraging ID trading and account buying highlights the importance of compliance in game operations, which supports the long-term healthy development and brand reputation of the company [2] - This situation reflects the challenges faced by social games in their early commercialization stages, serving as a warning for the gaming sector that emphasizes compliance and risk management [2] Group 3 - FunPlus's game "Imo" is set to hold a preview live stream for its second testing phase, indicating ongoing engagement with its audience [3] - The game has achieved over 1.17 million reservations on the TapTap platform, showcasing strong market interest in the pet-catching gameplay [3] - The addition of new features such as RV camping and competitive modes enriches the game's content ecosystem, validating the positive impact of innovative gameplay on user attraction [3]

Market Overview - The Hang Seng Index (HSI) closed at 26,310.99, up by 161.68 points or 0.62% as of January 8, 16:00 Eastern Time [1] - The index reached a high of 26,311.38 and a low of 25,998.12 during the trading session, with a trading volume of 50.328 million shares [1] Major Blue-Chip Stocks Performance - HSBC Holdings closed at HKD 125.439, up by 0.92% compared to the Hong Kong close [2] - Tencent Holdings closed at HKD 615.197, down by 0.13% compared to the Hong Kong close [2] Stock Price Movements - Tencent Holdings: Latest price HKD 616.000, down by HKD 8.500 or 1.36%, with an ADR price of 615.197, reflecting a decrease of 0.13% [3] - Alibaba Group: Latest price HKD 142.600, down by HKD 3.300 or 2.26%, with an ADR price of 150.458, reflecting an increase of 5.51% [3] - HSBC Holdings: Latest price HKD 124.300, down by HKD 2.900 or 2.28%, with an ADR price of 125.439, reflecting an increase of 0.92% [3] - Other notable movements include Meituan-W down by 3.35% and JD.com down by 2.02% [3]

Core Insights - The article highlights a silent revolution in the Chinese gaming industry, where companies like Tencent and NetEase have effectively integrated AI into their business models, leading to significant financial gains while other sectors are still exploring AI's potential [1][2]. Tencent's AI Monetization - Tencent has emerged as a leader in AI monetization, with its marketing services revenue reaching 36.2 billion yuan in Q3 2025, a 21% year-on-year increase, despite a challenging advertising market [3]. - The success of Tencent's AI in gaming is primarily seen in the selling of games rather than game development, showcasing a unique approach to AI integration [2][4]. - The "Hunyuan + Advertising" system has transformed Tencent's advertising strategy, reducing the operational steps required for advertisers by 80% while increasing eCPM and CTR, thus enhancing revenue without increasing ad placements [5][8]. Cost Efficiency and Profitability - Tencent's capital expenditure growth is significantly lower than its revenue growth, indicating a strategic focus on optimizing existing resources rather than excessive hardware investment [6][8]. - The company's gross profit increased by 22% year-on-year, with an operating profit margin rising to 38%, reflecting the successful implementation of AI in driving revenue while controlling costs [8][9]. NetEase's AI Integration - NetEase has deeply integrated AI into its products, exemplified by the success of the mobile game "Nirvana in Fire," which features AI NPCs that enhance player engagement and retention [10][11]. - The use of AI in user-generated content (UGC) has allowed NetEase to reduce content production costs while increasing user engagement, creating a sustainable competitive advantage [12]. Mid-Tier Companies' Adaptation - For mid-tier companies like Perfect World and Giant Network, AI has become essential for survival, with Perfect World turning a profit in 2025 after implementing AI tools to reduce development costs [13][15]. - Giant Network has developed a specialized AI model, "GiantGPT," to optimize game development, achieving significant cost savings and maintaining profitability [16]. Industry Challenges and Compliance - The article notes the "Jevons Paradox," where increased efficiency from AI leads to higher overall resource consumption in the gaming industry, creating a competitive environment that favors larger companies [20]. - The shift in talent structure towards AI engineers and data scientists poses challenges for traditional creative roles within gaming companies [21]. - New compliance regulations for AI-generated content are expected to create barriers for smaller companies, further consolidating resources among larger firms [22][23]. Future Outlook - The article anticipates a shift towards "AI-native games" in 2026, where games will be generated in real-time by AI, marking a significant evolution in the gaming industry [24].

Core Insights - Lin Yunfeng, a key figure in NetEase's DreamWorks division, officially left the company on January 7 [1] - Lin previously served as the head of the DreamWorks division and was reassigned to lead the online gaming division's project "Fenghua Battle" [1] - The internal restructuring of the DreamWorks division is expected to be completed by October 2025, with Wu Weicong taking over as the new head [1] Company Changes - Lin Yunfeng was involved in the development of "Fantasy Westward Journey" since 2003 and became the second chief planner of the game [1] - In 2015, Lin was promoted to producer of "Fantasy Westward Journey" and head of the DreamWorks division [1] - The restructuring will see mobile projects move to the Sea God division, led by Chen Junxiong, while PC projects remain under the DreamWorks division [1]

Group 1 - Lin Yunfeng, the former head of NetEase's DreamWorks division, has officially left the company after 22 years of service [1][3] - His departure follows a series of personnel adjustments within NetEase's interactive entertainment division, which included the restructuring of the DreamWorks division and the reassignment of key projects [3] - Lin was previously moved to oversee the self-operating chess game "Fenghua Duel" based on the "Yin Yang Master" IP, indicating that he was still involved in significant projects within the company [3] Group 2 - The restructuring at NetEase has led to the reassignment of the "Dream of Dreams" online game project to Wu Weicong, the producer of "Marvel Showdown," while the mobile team was integrated into the Sea God division [3] - The ongoing personnel changes at NetEase, including the departure of other key figures, suggest a potential shift in the company's market strategy and performance in the coming year [3]

Core Insights - Lin Yunfeng, the former head of NetEase's DreamWorks division, has left the company [1][2] - Following his departure, the mobile game team of "Dream of the West" has been integrated into the Sea God division [1][2] - Chen Junxiong, the head of the Sea God division, is also the producer of the "Dream of the West" mobile game [1][2] Company Background - Lin Yunfeng participated as a core planner in the development of "Dream of the West" in 2003 and later became the game's second chief planner [1][2] - In 2015, Lin was promoted to producer of "Dream of the West" and head of the DreamWorks division [1][2] - He was also responsible for the auto-chess game "Fenghua Duel" based on the "Onmyoji" IP [1][2]

Core Viewpoint - The departure of Lin Yunfeng, head of NetEase Interactive Entertainment's Dreamland Division, marks a significant change in leadership, with implications for ongoing projects and the future direction of the division [1]. Group 1: Leadership Changes - Lin Yunfeng has left his position, with no immediate plans for entrepreneurship, after being reassigned to the online gaming division a few months prior [1]. - He has been with NetEase for over 20 years, playing key roles in the development of the "Dream of the West" series and overseeing the Dreamland Division [1][2]. - The Dreamland Division has been a cornerstone of NetEase's gaming business, with Lin Yunfeng's leadership contributing to its success [3]. Group 2: Product Performance - The "Dream of the West" online game has been a major revenue driver for NetEase, achieving a peak concurrent user count of 358 million after the launch of a new server in July [2]. - The mobile adaptation of "Dream of the West" has also been successful, consistently ranking in the top ten of the iOS sales charts since its release in 2015 [3]. - Despite the success of the "Dream of the West" series, the Dreamland Division has faced challenges in expanding into new genres and developing new hit products [6]. Group 3: Project Developments - The division is currently focused on the development of "Fenghua Battle," a key project that has shown promising data performance during its iOS testing phase [1]. - Other projects, such as "Destiny: Stars," have experienced significant revenue declines after initial success, indicating volatility in the gaming market [6]. - The division has attempted to diversify its portfolio with various game types, but has struggled to produce long-lasting hits outside of the "Dream of the West" series [6].

Core Insights - The global mobile game market is experiencing significant growth, with Chinese publishers dominating the revenue rankings in December 2025, as highlighted by Sensor Tower's report [1][24]. Group 1: Revenue Rankings - The top 10 mobile game publishers in December 2025 remained stable, with NetEase's "Yan Yun Shi Liu Sheng" ranking 4th, showing a 16% month-over-month revenue increase [1]. - Chinese publishers accounted for 34.6% of the total revenue of the global top 100 mobile game publishers, collectively earning $1.95 billion [1]. - Tencent's "Honor of Kings" led the iOS mobile game sales chart in China, generating over $2 billion in total revenue for the year [5]. Group 2: Key Game Performances - Tencent's "Honor of Kings" maintained strong revenue momentum through continuous content updates and esports events, contributing to its sustained market leadership [3][5]. - "Endless Winter" by Point Point Interactive is projected to reach $2.2 billion in revenue for 2025, showcasing its leading position in the survival strategy genre [7]. - NetEase's "Yan Yun Shi Liu Sheng" achieved significant success, ranking 2nd in the global iOS mobile game sales chart and generating a 95% revenue increase in December [11][15]. Group 3: Publisher Performance - Lemon Microfun's revenue grew by 10%, securing the 3rd position among publishers, driven by successful holiday-themed events [9]. - The revenue of Deyou Network surged by 90% due to the success of "Love and Deep Space," which reached a global revenue of $930 million [20]. - Youka Network's "Three Kingdoms Kill" saw a 65% revenue increase, allowing it to re-enter the top 30 rankings [22]. Group 4: Market Trends - The global mobile game market is undergoing a transformation, with a focus on high-quality, detailed operational activities as a key driver for growth [23][28]. - In 2025, 135 mobile games surpassed $100 million in in-app revenue, totaling $50.8 billion, with strategy games leading the way [24].