| NTES 网易 | | | | --- | --- | --- | | 139.340 ↑ +1.270 +0.92% | | 收盘价 12/29 16:00 美东 | | 142.000 ↑ 2.660 +1.91% | | 盘前价 12/30 04:51 美东 | | 一 7 24 4 8 8 8 日 0 | | ● 快捷交易 | | 最高价 139.340 | 开盘价 138.030 | 成交量 50.63万 | | 最低价 137.780 | 昨收价 138.070 | 成交额 7032.17万 | | 平均价 138.897 | 市盈率 17.30 | 总市值 882.3亿 (…) | | 振 幅 1.13% | 市盈率(静) 21.24 | 总股本 6.33亿 | | 换手率 0.14% | 市净率 3.955 | 流通值 488.85亿 | | 52周最高 158.899 委 比 -- | | 流通股 3.51亿 | | 52周最低 85.507 | 量 比 1.28 | 色 手 1股 | | 历史最高 158.899 股息TTM 2.946 | | 换股比率 5.00 | | 历史最低 - ...

网易(NTES.US)盘前涨1.91%，报142美元。消息面上，花旗发研报指，2025年中国游戏产业年会本月中 旬在上海举办，活动上发布了年度中国游戏产业报告，指出政策支持、创新与常青游戏驱动国内市场健 康增长、自研游戏拓展海外市场、生成式AI应用率提升、数字经济赋能、有效的未成年人保护措施， 以及人才发展等趋势，均推动今年中国游戏市场不断增长。展望明年，花旗相信中国游戏市场将在生成 式AI互动应用增加及吸引玩法推陈出新的驱动下，实现可持续增长，重申腾讯、网易及世纪华通为板 块首选股，均予"买入"评级，网易美股目标价161美元。 责任编辑：山上 美股频道更多独家策划、专家专栏，免费查阅>> ...

Core Insights - The gaming industry is entering a critical year-end phase as companies aim to boost annual performance with new game releases, including major players like Tencent, NetEase, and ByteDance [1][2] - December alone sees 13 new games set to launch, with a focus on classic IP adaptations and innovative gameplay to capture user attention amid fierce competition [2][3] Group 1: Major Players and Strategies - Major companies are leveraging classic IP adaptations to attract players, with Tencent releasing significant titles like "All-Star Awakening" and "Wangzhe Wanxiangqi" to capitalize on nostalgia and user familiarity [3][4] - Other leading firms, such as Lingxi Interactive and Kingsoft, are also focusing on classic IPs, with games like "Ragnarok: Rebirth" and "Goose Duck Kill" aiming to tap into established fan bases [4][5] Group 2: Innovation and Market Trends - The gaming market is witnessing a shift towards innovative gameplay and category diversification, particularly in life simulation games, which are gaining popularity among players [5][6] - Companies are increasingly integrating AI technology to enhance gameplay experiences, with features like NPC interactions and dynamic environments becoming more prevalent [8][9] Group 3: Upcoming Opportunities and Challenges - The year-end gaming releases are strategically aligned with the upcoming Spring Festival, as companies aim to leverage increased player engagement during this peak period [10][11] - Successful games during the Spring Festival are likely to establish a strong user base for long-term retention, making this period a critical test for new titles [14][15]

Market Overview - The Hong Kong stock market saw all three major indices rise, with the Hang Seng Technology Index increasing by 1.74%, the Hang Seng Index by 0.86%, and the National Enterprises Index by 1.12% [1][2]. Technology Sector - Major technology stocks collectively rose, with Baidu surging nearly 9%, and NetEase and Xiaomi both increasing over 2%. Other notable gains were seen in JD.com, Tencent, Alibaba, and Meituan [5][6]. - Semiconductor stocks also experienced significant gains, led by InnoCare, which rose over 15%, while major players like SMIC increased by over 4% [7][8]. New Listings - Six new stocks were listed on the Hong Kong market, with notable increases including InnoSilicon up 24.66%, and Wuyiyi Vision up 29.9% [3]. Energy Sector - Oil stocks strengthened, with CNOOC rising nearly 4% as international oil prices surged due to heightened geopolitical risks. WTI crude surpassed $58 per barrel, and Brent approached $62 per barrel [14]. Entertainment Sector - The film and entertainment sector was active, with Emperor Culture Industries rising nearly 9%. The 2025 box office has already surpassed 5.3 billion yuan, marking a new high in recent years [13]. Wind Power Sector - Wind power stocks fell sharply, with Goldwind Technology dropping nearly 11%, alongside declines in other related companies [16][17]. AI and Robotics Sector - AI application companies like MaiFusTech saw significant gains, rising over 11% after announcing strategic partnerships with major tech firms [18][21]. - Robotics stocks also performed well, with Sanhua Intelligent Control increasing over 12% [11]. Investment Outlook - Analysts suggest that the Hong Kong market may continue to trend upward due to supportive domestic policies and a weaker US dollar. There is a focus on technology growth and high dividend strategies as potential investment opportunities [23].

Market Overview - The A-share market experienced a strong upward trend, with the Shanghai Composite Index closing with a 10-day winning streak, while the Shenzhen Component Index and the ChiNext Index rose by 0.49% and 0.63% respectively [1] - The total trading volume in the Shanghai and Shenzhen markets exceeded 2 trillion yuan for the third consecutive trading day, increasing by 3.8 billion yuan compared to the previous trading day [2] Sector Performance - The robotics sector saw significant gains, with multiple stocks hitting the daily limit, including Fenglong Co. with five consecutive limit-ups and Tianqi Co. with four consecutive limit-ups [3] - The AI glasses concept also showed strong performance, with stocks like New Xiang Micro rising nearly 10% and Yingpais rising over 7% [3] - AI-related stocks collectively surged, with over ten stocks in the AI, AI agents, and AIGC sectors hitting the daily limit, including Kute Intelligent and Baijia Qiancheng [3] Hong Kong Market - The Hong Kong stock market also showed strength, with the Hang Seng Index rising over 1% and the Hang Seng Tech Index increasing by more than 2% [5] International Markets - The Japanese and South Korean stock markets closed early due to the New Year's holiday, with the Nikkei 225 Index down 0.37% but showing a strong annual performance, gaining over 10,000 points and up 26.18% for the year [7]

一定意义上来说，汽水音乐确实是在抖音流量、资源的"喂养"下快速长大的。 北京商报记者丨赵天舒 "别墅里面唱K、水池里面银龙鱼……"当《大展鸿图》的BGM洗脑了每个人的抖音，汽水音乐的月活用户已不知不觉来到了1.2亿，直逼网易云音乐的1.47 亿。 "喂"出来的1.2亿 很多人第一次接触汽水音乐，都是在刷抖音的时候。听到好听的音乐想搜原唱，左下角图标会帮你自动跳转到汽水音乐；很多和音乐相关的视频，会自动 带应用下载橱窗；一些长视频解说博主，会插入"在汽水听抖音"的口播。不仅如此，汽水音乐还和抖音数据互通，用户可以直接用抖音账号登录。 回过头看，汽水音乐的诞生源于字节跳动生态补全需求。官方数据显示，78%的用户在创作短视频时都会使用歌曲，但是用户从哪里找这些歌曲是一个很 大的问题。另一方面，独家版权的松绑，为新玩家打开了大门。2021年，国家市场监管总局叫停音乐平台独家版权协议，终结了头部音乐平台手握近九成 独家资源的垄断时代。 2022年6月，汽水音乐正式上线。其初期形态更像是抖音的"音乐收藏夹"，但因曲库有限、功能简洁，一些用户对它的印象基本就是"抖音神曲播放器"。 东方证券的研报指出，汽水音乐热歌榜中抖音神 ...

智通财经APP获悉，瑞银发布研报称，网易-S(09999)有望符合港交所双重主要上市标准。据万得数据， 截至12月25日，网易香港上市股份的成交金额已占其全球(香港+ADR)成交金额的57%，高于港交所双 重主要上市交易迁移测试要求的55%门槛。瑞银重申网易"买入"评级，维持目标价288.6港元。 若网易如该行预期顺利获得双重主要上市地位，核心利好将是具备沪深港通纳入资格。但南向通纳入评 估时网易暂不符合"快速纳入规则"(目前要求为恒生指数前10大成分股)，因此预计纳入时间点大概在 2027年9月。 报告表示，南向投资者对网易兴趣浓厚，主要看好其强劲的网络游戏基本面，以及相较A股游戏公司更 具吸引力的估值水平。该行认为，网易若宣布启动双重主要上市流程，也将成为短期利好催化剂。以哔 哩哔哩-W(09626)为例，其宣布启动双重主要上市准备工作后一周内，股价表现跑赢MSCI中国指数12个 百分点。 基于对港交所相关规则的理解，并假设2025年剩余交易日网易美国市场成交量无大幅增长，该行认为， 网易有望在2026年推进港交所双重主要上市资格的合规工作，并大概于2027年初实现双重主要上市。 ...

瑞银发布研报称，网易-S(09999)有望符合港交所双重主要上市标准。据万得数据，截至12月25日，网 易香港上市股份的成交金额已占其全球(香港+ADR)成交金额的57%，高于港交所双重主要上市交易迁 移测试要求的55%门槛。瑞银重申网易"买入"评级，维持目标价288.6港元。 若网易如该行预期顺利获得双重主要上市地位，核心利好将是具备沪深港通纳入资格。但南向通纳入评 估时网易暂不符合"快速纳入规则"(目前要求为恒生指数前10大成分股)，因此预计纳入时间点大概在 2027年9月。 报告表示，南向投资者对网易兴趣浓厚，主要看好其强劲的网络游戏基本面，以及相较A股游戏公司更 具吸引力的估值水平。该行认为，网易若宣布启动双重主要上市流程，也将成为短期利好催化剂。以哔 哩哔哩-W(09626)为例，其宣布启动双重主要上市准备工作后一周内，股价表现跑赢MSCI中国指数12个 百分点。 基于对港交所相关规则的理解，并假设2025年剩余交易日网易美国市场成交量无大幅增长，该行认为， 网易有望在2026年推进港交所双重主要上市资格的合规工作，并大概于2027年初实现双重主要上市。 ...

2025.12.30 本文字数：3958，阅读时长大约6分钟 作者 |第一财经刘晓洁 2025年的中国游戏行业，是"回暖"与"内卷"并存的复杂图景。 市场收入突破3500亿元、用户规模超过6.8亿、版号数量创七年新高、游戏股估值持续修复……种种数据显示，这是游戏行业持续回暖的一年。然而，具 体到企业，在行业大盘触顶的存量竞争格局下，内卷仍是常态，耗资过亿的项目也很难成功了，游戏行业"挣钱越来越难"。 市场分化还在加剧，游戏产业分析师张书乐认为，强者越强是包括游戏产业在内的互联网科技领域的大势所趋，游戏行业的"二八定律"甚至在变成"一九 定律"。不过，单机和AI原生游戏正在成为中小团队突围的新机会。 谈及游戏行业这一年的关键词，渶策资本创始合伙人胡斌提到"转型"，产业正在从中国制作向中国创造，从数值驱动到创意驱动，从好卖到好玩。张书乐 判断，在游戏质量提升、游戏出海路径拓宽，以及各地密集出台激励政策的大背景下，中国游戏产业正在开启新一轮"黄金十年"的增长周期。 成功越来越难了 在高基数背景下，2025年国内游戏市场收入与用户规模再度刷新历史。 根据《2025年中国游戏产业报告》，今年国内游戏市场收入约3508亿 ...

Core Viewpoint - The Chinese gaming industry in 2025 is characterized by a complex landscape of "recovery" and "internal competition," with market revenue exceeding 350 billion yuan and user base surpassing 680 million, yet competition remains fierce and profitability increasingly challenging [3][4]. Market Overview - The domestic gaming market revenue for 2025 is approximately 350.8 billion yuan, reflecting a year-on-year growth of 7.7%, while the user base has grown by about 1.4% to over 680 million [4]. - Self-developed games have generated overseas revenue of approximately 20.46 billion USD, maintaining a scale exceeding 100 billion yuan for six consecutive years [4]. - The industry has entered a phase of stock competition, with a saturated user base and a significant increase in self-developed game output, leading to heightened competition among companies [4][5]. Industry Trends - The gaming industry is experiencing a trend of increasing investment in research and development, particularly in art and quality, but the risk of failure for new games is rising due to intense competition in the stock market [4][5]. - The "winner-takes-all" phenomenon is intensifying, with top companies capturing a larger market share, leading to a shift from the "80/20 rule" to a potential "90/10 rule" in the industry [8][12]. Company Performance - Tencent's gaming revenue for Q3 2025 exceeded 63.6 billion yuan, marking a significant milestone, while NetEase's gaming revenue surpassed 70 billion yuan in the same period, indicating stable growth [10][11]. - The top ten mobile games in terms of revenue are dominated by Tencent, which has seven titles in the list, showcasing its strong market position [9][10]. New Opportunities - The rise of single-player games is a notable trend, with companies increasingly investing in AAA titles following the success of "Black Myth: Wukong," indicating a structural opportunity in the gaming industry [12][13]. - AI-native games are emerging as another exploration direction, with companies like miHoYo leading the way in integrating AI into game narratives, suggesting a potential shift in game development dynamics [14][15]. Future Outlook - The gaming industry is expected to enter a new "golden decade" of growth, driven by improved game quality, expanded overseas market pathways, and supportive policies, marking a transition from rapid growth to a focus on creativity and technology [15][16].