Core Viewpoint - The game "Yan Yun Shi Liu Sheng" by NetEase faced public criticism due to the anniversary costume "Fei Bai Cheng Shi," but regulatory authorities found no violations of relevant laws and regulations in the game's content [1][2]. Group 1 - The controversy originated from the launch of the "Fei Bai Cheng Shi" costume during the anniversary event on December 23, 2025, which some players found uncomfortable [2]. - On December 26, the game announced that the dyeing issue of the "Fei Bai Cheng Shi" appearance was addressed with the first batch of fixes completed by the early hours of December 25, restoring the dyeing function for the female version, while the male version is still under urgent repair [3]. - The game plans to enhance the quality and performance of the dyeing materials to resolve issues related to highlights and oily textures, and will introduce two additional crafting options for both male and female costumes in future updates to meet diverse player preferences [3].

不知不觉间，我们已经迎来了2025的最后一天。 今年的最后一个月似乎没有以往来得这么热闹，不少厂商已经把目光放在了明年。而当我们回顾过去一年时，会感觉今年倒也算充实，仅从国内厂商的角 度来讲，单机产品自不必多说，它们依旧在茁壮成长。 而偏商业的游戏里，今年已经有众多未上线产品进行了多轮测试，也是让大伙都眼前一亮。但从另一方面来讲，以我个人的体感而言，能够对市场格局带 来较大改变的新品数量却不及去年，大多数拥有亮眼成绩的都是老产品在发力。 腾讯这边总体上来讲相对比较好去概括，在今年关停项目上主要突出在两个方向，一是新老汰换，二是缩减代理。 总体上来看，腾讯今年所砍掉的产品里，有不少是已经上了年纪的产品，比如《QQ超市》《雪鹰领主》《仙剑奇侠传Online》《七雄争霸》《王牌 NBA》这几款产品，就属于上了年纪的那一批，大多数运营时间长达8年，有的甚至还要更长，比如《QQ超市》就长达14年。 而有新产品进来，就会有老产品离去，今年一年中我们见证了不少产品的离开，给圈子和外界都留下了很深的印象，于是我决定拉一遍表格，去统计那些 在今年有停运、停更情况的产品，其总数高达117款，当然由于一年内产品众多，我也只能做不完 ...

Investment Rating - The industry investment rating is maintained as "Positive" [5] Core Insights - The total supply of game licenses continues to increase, with a significant rise in new products expected in 2026. The number of game licenses issued in 2025 reached 1,771, a 25.07% increase from 1,416 in 2024, marking a new high since the regulations were established in 2018 [8] - The approval process for imported game licenses has been optimized, with the average number of licenses issued per batch increasing from approximately 80 in 2023 to 160 in the second half of 2025, indicating a supportive policy environment [8] - The number of cross-platform headlining games has significantly increased, with 1,729 mobile games, 159 client games, 19 web games, and 8 console games licensed in 2025. The growth of cross-platform products is expected to continue, driven by high-end engine usage [8] - The gaming market is expected to see intense competition in genres such as simulation, RPG, and open-world games in 2026, with a notable presence of low ARPU (Average Revenue Per User) games that may exhibit stronger resilience against deflationary pressures [8] Summary by Sections Investment Suggestions and Targets - The report suggests focusing on companies with a reserve of cross-platform headlining projects and those with a strong portfolio of enduring games that have high daily active users (DAU) but low ARPU. Recommended stocks include Tencent Holdings (00700, Buy), NetEase (09999, Buy), and others [3] Industry Dynamics - The gaming industry is experiencing a robust growth trajectory, with a notable increase in the number of game licenses and an improved business environment for game developers due to policy support [8]

Investment Rating - The industry rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% in the next 6 months [17]. Core Insights - The report highlights significant advancements in AI gaming, particularly with the introduction of playable AI NPCs by Ubisoft, which allows players to interact with AI teammates in a dynamic gaming environment [3]. - The emergence of commercial products based on AI world models, such as Marble by World Labs and Tencent's mixed reality model, showcases the potential for creating immersive 3D worlds using generative AI [4]. - The development of AI game creation tools, like YouTube's Playables Builder, is democratizing game development by enabling users to create games without programming knowledge [4][5]. Summary by Sections AI NPC Development - Ubisoft launched a playable demo of AI NPCs named "Teammates," where players can command AI teammates using natural language, powered by Google's Gemini and Ubisoft's middleware [3]. AI World Models - Companies like Google DeepMind and Tencent are advancing in AI world models, with Tencent's mixed reality model allowing users to create interactive worlds from text or images [4]. AI Game Creation Tools - YouTube is testing an AI game creation tool, Playables Builder, which allows users to create games using simple text and media inputs, currently in testing phases in select markets [4]. - The AI game creation platform SOON by Kaiying Network integrates generative AI to streamline complex game development processes, significantly lowering technical barriers and costs [5]. Investment Recommendations - The report suggests focusing on companies related to gaming, including Tencent, NetEase, Bilibili, Giant Network, and others, as potential investment opportunities [6].

| 序号 | 名称 | 港股代码 | 最新价 | 涨跌额 | 涨跌幅 | ADR代码 | ADR换算价(HKD) | 较港股升跌 较 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | 腾讯控股 | O 00700 | 600.000 | +3.500 | 0.59% | TCEHY | 599.528 | -0.472 | | 2 | 阿里巴巴-W | 09988 | 144.500 | +1.200 | 0.84% | BABA | 143.326 | -1.174 | | 3 | 汇丰控股 | 00005 | 123.000 | +1.100 | 0.90% | HSBC | 123.376 | +0.376 | | 4 | 建设银行 | 00939 | 7.720 | +0.100 | 1.31% | CICHY | 7.695 | -0.025 | | 5 | 小米集团-W | 01810 | 39.360 | +0.780 | 2.02% | XIACY | 39.294 | -0.066 | | 6 | 友邦保险 | 0 ...

| NTES 网易 | | | | --- | --- | --- | | 139.340 ↑ +1.270 +0.92% | | 收盘价 12/29 16:00 美东 | | 142.000 ↑ 2.660 +1.91% | | 盘前价 12/30 04:51 美东 | | 一 7 24 4 8 8 8 日 0 | | ● 快捷交易 | | 最高价 139.340 | 开盘价 138.030 | 成交量 50.63万 | | 最低价 137.780 | 昨收价 138.070 | 成交额 7032.17万 | | 平均价 138.897 | 市盈率 17.30 | 总市值 882.3亿 (…) | | 振 幅 1.13% | 市盈率(静) 21.24 | 总股本 6.33亿 | | 换手率 0.14% | 市净率 3.955 | 流通值 488.85亿 | | 52周最高 158.899 委 比 -- | | 流通股 3.51亿 | | 52周最低 85.507 | 量 比 1.28 | 色 手 1股 | | 历史最高 158.899 股息TTM 2.946 | | 换股比率 5.00 | | 历史最低 - ...

网易(NTES.US)盘前涨1.91%，报142美元。消息面上，花旗发研报指，2025年中国游戏产业年会本月中 旬在上海举办，活动上发布了年度中国游戏产业报告，指出政策支持、创新与常青游戏驱动国内市场健 康增长、自研游戏拓展海外市场、生成式AI应用率提升、数字经济赋能、有效的未成年人保护措施， 以及人才发展等趋势，均推动今年中国游戏市场不断增长。展望明年，花旗相信中国游戏市场将在生成 式AI互动应用增加及吸引玩法推陈出新的驱动下，实现可持续增长，重申腾讯、网易及世纪华通为板 块首选股，均予"买入"评级，网易美股目标价161美元。 责任编辑：山上 美股频道更多独家策划、专家专栏，免费查阅>> ...

Core Insights - The gaming industry is entering a critical year-end phase as companies aim to boost annual performance with new game releases, including major players like Tencent, NetEase, and ByteDance [1][2] - December alone sees 13 new games set to launch, with a focus on classic IP adaptations and innovative gameplay to capture user attention amid fierce competition [2][3] Group 1: Major Players and Strategies - Major companies are leveraging classic IP adaptations to attract players, with Tencent releasing significant titles like "All-Star Awakening" and "Wangzhe Wanxiangqi" to capitalize on nostalgia and user familiarity [3][4] - Other leading firms, such as Lingxi Interactive and Kingsoft, are also focusing on classic IPs, with games like "Ragnarok: Rebirth" and "Goose Duck Kill" aiming to tap into established fan bases [4][5] Group 2: Innovation and Market Trends - The gaming market is witnessing a shift towards innovative gameplay and category diversification, particularly in life simulation games, which are gaining popularity among players [5][6] - Companies are increasingly integrating AI technology to enhance gameplay experiences, with features like NPC interactions and dynamic environments becoming more prevalent [8][9] Group 3: Upcoming Opportunities and Challenges - The year-end gaming releases are strategically aligned with the upcoming Spring Festival, as companies aim to leverage increased player engagement during this peak period [10][11] - Successful games during the Spring Festival are likely to establish a strong user base for long-term retention, making this period a critical test for new titles [14][15]

Market Overview - The Hong Kong stock market saw all three major indices rise, with the Hang Seng Technology Index increasing by 1.74%, the Hang Seng Index by 0.86%, and the National Enterprises Index by 1.12% [1][2]. Technology Sector - Major technology stocks collectively rose, with Baidu surging nearly 9%, and NetEase and Xiaomi both increasing over 2%. Other notable gains were seen in JD.com, Tencent, Alibaba, and Meituan [5][6]. - Semiconductor stocks also experienced significant gains, led by InnoCare, which rose over 15%, while major players like SMIC increased by over 4% [7][8]. New Listings - Six new stocks were listed on the Hong Kong market, with notable increases including InnoSilicon up 24.66%, and Wuyiyi Vision up 29.9% [3]. Energy Sector - Oil stocks strengthened, with CNOOC rising nearly 4% as international oil prices surged due to heightened geopolitical risks. WTI crude surpassed $58 per barrel, and Brent approached $62 per barrel [14]. Entertainment Sector - The film and entertainment sector was active, with Emperor Culture Industries rising nearly 9%. The 2025 box office has already surpassed 5.3 billion yuan, marking a new high in recent years [13]. Wind Power Sector - Wind power stocks fell sharply, with Goldwind Technology dropping nearly 11%, alongside declines in other related companies [16][17]. AI and Robotics Sector - AI application companies like MaiFusTech saw significant gains, rising over 11% after announcing strategic partnerships with major tech firms [18][21]. - Robotics stocks also performed well, with Sanhua Intelligent Control increasing over 12% [11]. Investment Outlook - Analysts suggest that the Hong Kong market may continue to trend upward due to supportive domestic policies and a weaker US dollar. There is a focus on technology growth and high dividend strategies as potential investment opportunities [23].

Market Overview - The A-share market experienced a strong upward trend, with the Shanghai Composite Index closing with a 10-day winning streak, while the Shenzhen Component Index and the ChiNext Index rose by 0.49% and 0.63% respectively [1] - The total trading volume in the Shanghai and Shenzhen markets exceeded 2 trillion yuan for the third consecutive trading day, increasing by 3.8 billion yuan compared to the previous trading day [2] Sector Performance - The robotics sector saw significant gains, with multiple stocks hitting the daily limit, including Fenglong Co. with five consecutive limit-ups and Tianqi Co. with four consecutive limit-ups [3] - The AI glasses concept also showed strong performance, with stocks like New Xiang Micro rising nearly 10% and Yingpais rising over 7% [3] - AI-related stocks collectively surged, with over ten stocks in the AI, AI agents, and AIGC sectors hitting the daily limit, including Kute Intelligent and Baijia Qiancheng [3] Hong Kong Market - The Hong Kong stock market also showed strength, with the Hang Seng Index rising over 1% and the Hang Seng Tech Index increasing by more than 2% [5] International Markets - The Japanese and South Korean stock markets closed early due to the New Year's holiday, with the Nikkei 225 Index down 0.37% but showing a strong annual performance, gaining over 10,000 points and up 26.18% for the year [7]