Core Insights - The report indicates a divergence in performance within the social services sector, with leading companies outperforming their peers [5][7] - The overall revenue for the service consumption sector increased by 1.4% year-on-year in 1H2025, reaching 134% of 2019 levels, while profits declined by 11.5%, recovering to 79% of 2019 levels [12][15] - Key segments such as K12 education, human resources, and scenic areas showed both revenue and profit growth, while hotels, restaurants, tourism retail, and higher education faced challenges [12][13] Social Services Overview - In 1H2025, K12 training and human resources sectors saw revenue growth of 14.4% and 10.7%, respectively, with net profits increasing by 39.5% and 49.8% [12][15] - Scenic areas also reported growth, with revenues up by 3.9% and net profits by 2.4% [15] - Conversely, the hotel sector experienced a revenue decline of 4.5% and a significant profit drop of 40.6% [13][15] Travel Services - The hotel industry remains under pressure, with leading hotels like Huazhu Group and Shoulv Hotel showing resilience despite a decline in RevPAR [16][19] - In 1H2025, leading hotels continued to expand, with Huazhu adding 990 new hotels [16][18] - OTA companies benefited from overall travel demand, with significant growth in overseas business [7][24] Scenic Areas and OTA - Domestic tourism numbers surpassed pre-pandemic levels, with a 20.6% increase in travel volume in 1H2025 [24] - Scenic area performance varied, with Xiangyuan Cultural Tourism and Jiuhua Tourism showing strong growth, while Changbai Mountain faced challenges due to weather [29] - The average ticket price for domestic travel has not fully recovered, remaining at 95% of 2019 levels [24] Professional Services - The human resources sector is experiencing a mild recovery, with companies like Keri International and BOSS Zhipin performing well [7][16] - The education sector, particularly K12 training, continues to thrive, with a focus on AI applications enhancing efficiency [7][16] - The exhibition industry is awaiting macroeconomic improvements to boost performance [7][16] Restaurant and Tea Beverage Sector - The restaurant industry is under pressure, with same-store sales declining, while budget-friendly dining options are showing resilience [7][12] - The tea beverage sector is expanding, with leading brands like Mixue and Gu Ming performing exceptionally well [7][12]

Group 1 - The 2025 National Day and Mid-Autumn Festival holiday will have a total of 8 consecutive days off, which is expected to boost travel demand [1] - The Chinese government announced a temporary visa-free policy for Russian passport holders from September 15, 2025, to September 14, 2026, leading to a significant increase in flight searches from Moscow [1] - South Korea will implement a temporary visa-free policy for Chinese group tourists starting September 29, 2025, lasting until June 2026, further enhancing travel opportunities [1] Group 2 - International flight bookings for popular cities have rebounded to over 50% of pre-pandemic levels during this summer, indicating a strong recovery in outbound tourism [2] - Japan and South Korea have emerged as popular destinations, with booking volumes increasing nearly tenfold compared to the beginning of the year, and flight prices dropping by approximately 40% [2] - Visa applications on the Fliggy platform surged over 13 times year-on-year in July, with Japan's visa applications surpassing 2019 levels [2] Group 3 - Various cities in China, including Guangdong, Hangzhou, and Chengdu, are set to issue cultural and tourism consumption vouchers in September to stimulate local tourism [3] - Guangdong will distribute 20 million yuan worth of vouchers starting September 12, while Chengdu will launch its second round of tourism accommodation vouchers from September 21 to October 28 [3] - Other regions, such as Huangshan and Yulin, are also implementing similar voucher programs to encourage spending in the tourism sector [3] Group 4 - The National Development and Reform Commission has proposed measures to cultivate new consumption scenarios in cultural tourism, aiming to create influential themed tourism routes [4] - Following this announcement, stocks related to tourism, such as Tibet Tourism and Dalian Shengya, experienced significant price increases [5] Group 5 - Related concept stocks include travel agencies like Zhongxin Tourism and China Youth Travel Service, scenic spots like Songcheng Performance and Huangshan Tourism, and hotel chains such as Jinjiang Hotels and Huazhu Group [8]

Group 1 - The company will hold a half-year performance briefing on September 9, 2025, from 15:00 to 16:00 [1][2] - The briefing will be conducted via an online interactive platform, allowing for real-time communication with investors [2][3] - Investors can submit questions until September 7, 2025, at 16:00, to ensure relevant topics are addressed during the briefing [3] Group 2 - Key personnel attending the briefing include the Chairman, President, Independent Directors, and Chief Accountant [2] - The briefing aims to provide insights into the company's operational results and financial indicators for the first half of 2025 [2] - After the briefing, investors can access the main content and outcomes through the same online platform [3]

Group 1 - The company Huangshan Tourism (600054) announced that it will hold a half-year performance briefing on September 9, 2025 [1]

证券代码：600054(Ａ股) 股票简称：黄山旅游(Ａ股) 编号：2025-039 900942(Ｂ股) 黄山Ｂ股(Ｂ股) 黄山旅游发展股份有限公司 关于召开 2025 年半年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 本次业绩说明会以网络互动方式召开，公司将针对 2025 年半年度的经营成 果及财务指标的具体情况与投资者进行互动交流和沟通，在信息披露允许的范围 内就投资者普遍关注的问题进行回答。 二、说明会召开的时间、地点 （一）会议召开时间：2025 年 9 月 9 日（星期二）下午 15:00-16:00。 重要内容提示： ● 投资者可于2025年9月7日（星期日）下午16:00前访问https://ir.p5w.net/zj/， 或扫描下方二维码，进入问题征集专题页面进行提问。公司将在 2025 年半年度 业绩说明会上对投资者普遍关注的问题进行回答。 黄山旅游发展股份有限公司（以下简称"公司"）已于 2025 年 8 月 27 日发 布公司 2025 年半年度报告，为便于广大投资者更全面深入地了 ...

丨证券研究报告丨 公司研究丨点评报告丨黄山旅游（600054.SH） [Table_Title] 2025 年中报点评：进山游客稳健增长 报告要点 [Table_Summary] 全域布局全力推进，科技引领持续发力，2025 年黄山 AI 旅行助手全面接入 DeepSeek 大模 型，在智能交互、场景服务、伴游体验等方面迎来全面升级。看好公司受益于交通条件改善、 酒店项目改造等多重利好，实现收入业绩稳增。在 2024 年，池黄高铁开通，随着天气条件改 善，未来进山客流有望进一步增长；山上山下酒店改造升级，量价有望重攀高峰。预计 2025- 2027 年公司归母净利润分别为 3.54/3.93/4.36 亿元，对应 PE 分别为 25/22/20X，维持"买 入"评级。 分析师及联系人 [Table_Author] 赵刚 杨会强 马健轩 SAC：S0490517020001 SAC：S0490520080013 SFC：BUX176 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 黄山旅游（600054.SH） cjzqdt11111 [Table_Title2] ...

Group 1 - The company experienced an increase in visitor numbers, with a total of 2.2641 million visitors in 1H2025, representing a year-on-year growth of 5.82% [1] - The revenue from various business segments in 1H2025 showed significant growth: hotel revenue at 209 million, cable car revenue at 356 million, scenic area revenue at 138 million, tourism services at 234 million, and Huizhou cuisine at 131 million, with year-on-year growth rates of +8.82%, +15.19%, +40.61%, +17.44%, and +6.17% respectively [1] - The gross profit margins for these segments were as follows: hotel at 28.39%, cable car at 74.21%, scenic area at 47.73%, tourism services at 8.19%, and Huizhou cuisine at 1.01%, with notable declines in cable car margins due to adjustments in resource usage fees [1] Group 2 - The company is strategically located near the Huangshan scenic area, benefiting from proximity to the economically strong East China region, which is expected to enhance visitor growth following the opening of the Chihuang high-speed railway [2] - Revenue projections for the company from 2025 to 2027 are estimated at 2.062 billion, 2.207 billion, and 2.372 billion respectively, with net profits expected to be 353 million, 403 million, and 448 million, corresponding to price-to-earnings ratios of 25, 22, and 20 [2]

Market Overview - The tourism and scenic spots sector increased by 1.73% on August 29, with Caesar Travel leading the gains [1] - The Shanghai Composite Index closed at 3857.93, up 0.37%, while the Shenzhen Component Index closed at 12696.15, up 0.99% [1] Key Performers - Caesar Travel (000796) closed at 5.92, up 10.04% with a trading volume of 1.73 million shares and a transaction value of 256.6 million [1] - Dalian Shenya (600593) closed at 34.65, up 4.94% with a trading volume of 108,000 shares and a transaction value of 370 million [1] - Changbai Mountain (660E09) closed at 44.90, up 4.47% with a trading volume of 167,400 shares and a transaction value of 748 million [1] - Other notable performers include Zhongxin Tourism (002707) and Emei Mountain A (000888), with increases of 2.73% and 2.70% respectively [1] Fund Flow Analysis - The tourism and scenic spots sector saw a net inflow of 214 million from institutional investors, while retail investors experienced a net outflow of 56.46 million [2] - Major stocks like Caesar Travel and Dalian Shenya had significant institutional net inflows, while retail investors showed a tendency to withdraw funds [3] Individual Stock Analysis - Caesar Travel had a net inflow of 247.1 million from institutional investors, but a net outflow of 99.66 million from retail investors [3] - Dalian Shenya experienced a net inflow of 48.58 million from institutional investors, with retail investors withdrawing 32.19 million [3] - Emei Mountain A had a net inflow of 29.70 million from institutional investors, while retail investors withdrew 16.31 million [3]

增持 原评级：增持 市场价格:人民币 11.98 板块评级:强于大市 股价表现 (%) 今年 至今 1 个月 3 个月 12 个月 绝对 6.8 1.6 4.8 13.0 相对上证综指 (11.0) (5.2) (10.3) (22.4) 发行股数 (百万) 729.38 (4%) 4% 12% 21% 29% 38% Aug-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25 黄山旅游 上证综指 | 流通股 (百万) | 729.38 | | --- | --- | | 总市值 (人民币 百万) | 8,737.97 | | 3 个月日均交易额 (人民币 百万) | 110.64 | | 主要股东持股比例 | | | 黄山旅游集团有限公司 | 40.66% | 资料来源：公司公告， Wind ，中银证券 以 2025 年 8 月 28 日收市价为标准 相关研究报告 《黄山旅游》20250424 《黄山旅游》20240830 《黄山旅游》20240430 中银国际证券股份有限公司 具备证券投资咨询业务资 ...

Core Viewpoint - Huangshan Tourism (600054) reported a revenue increase but a decline in net profit for the first half of 2025, indicating a challenging financial environment despite higher sales figures [1] Financial Performance Summary - Total revenue for the first half of 2025 reached 940 million yuan, a year-on-year increase of 12.7% compared to 834 million yuan in 2024 [1] - Net profit attributable to shareholders was 127 million yuan, down 3.87% from 132 million yuan in the previous year [1] - The gross margin decreased to 45.43%, down 9.51% year-on-year, while the net margin fell to 14.58%, a decline of 16.95% [1] - Operating cash flow per share increased by 32.46% to 0.32 yuan, compared to 0.24 yuan in the previous year [1] Expense and Asset Changes - Total sales, administrative, and financial expenses amounted to 203 million yuan, accounting for 21.55% of revenue, a decrease of 5.91% year-on-year [1] - Significant changes in financial items included a 190.94% increase in prepaid expenses due to higher advance payments for supplies [2] - Other receivables rose by 44.24% due to payments for land use rights [2] - Long-term borrowings increased by 426.46% as a subsidiary secured a mortgage loan [2] Cash Flow and Investment Returns - Net cash flow from operating activities increased by 32.46%, attributed to higher cash receipts from sales [3] - The company's return on invested capital (ROIC) was reported at 6.66%, indicating average capital returns over recent years [3] - Historical data shows a median ROIC of 8.66% over the past decade, with three years of losses since the company went public [3] Fund Holdings - The largest fund holding Huangshan Tourism is the Everbright Consumer Theme Stock A, with 955,100 shares, reflecting a new entry into the top ten holdings [4] - The fund's current size is 157 million yuan, with a recent net value of 1.1701, showing a decline of 2.26% from the previous trading day [4]