Group 1 - The Zhejiang Jinhua Market Supervision Administration has announced the results of the 2024 cosmetic city-level supervision sampling inspection [3][4]. - The inspection covers various cosmetic products from multiple manufacturers, indicating a regulatory effort to ensure product safety and compliance [4][5]. Group 2 - The inspection results include a list of products, their manufacturers, and the sampling details, which reflect the ongoing monitoring of cosmetic quality in the region [4][6]. - Notable brands such as Mentholatum, Unilever, and Oushiman are included in the sampling, showcasing the involvement of major players in the cosmetic industry [4][5][6].

Investment Rating - The report indicates a positive investment outlook for the whitening mask industry, projecting robust growth in the coming years [5][8]. Core Insights - The whitening mask market has experienced rapid growth, with a market size increase from 3.734 billion RMB in 2018 to 7.084 billion RMB in 2023, reflecting a compound annual growth rate (CAGR) of 13.67%. It is expected to continue growing at a CAGR of 20.21% from 2024 to 2028, reaching 18.152 billion RMB by 2028 [9][10]. - The demand for whitening masks is driven by consumers' pursuit of effective and gentle products, particularly among young women who prioritize skin tone uniformity and multifunctionality [9][11]. - The market is characterized by intense competition, with leading brands leveraging technological innovation and diverse marketing strategies to enhance their market positions [15][27]. Market Background - The whitening mask industry is defined as a segment of cosmetics focused on skin whitening through scientifically formulated products. Regulatory compliance is required for products to claim whitening effects [6]. - The market has evolved from its nascent stage in the 1970s-80s to a mature phase, with significant contributions from international brands and a shift towards personalized and scientifically-backed skincare solutions [7]. Market Status - The market size has shown significant growth, with projections indicating continued expansion driven by consumer demand and innovative marketing strategies [9][10]. - The supply side is influenced by the quality of raw materials and environmental standards, with a trend towards sustainable production methods [10]. - Demand is broad-based, primarily among young women, with online sales channels, particularly through social media and live-streaming platforms, playing a crucial role in market growth [11][12]. Market Competition - The competitive landscape features a tiered structure, with top brands like Olay and Euroshman leading the market through innovation and strong brand recognition [15][27]. - Key evaluation dimensions for brands include technological innovation, product upgrades, and effective marketing strategies [13][14]. - The competition is intensifying as brands focus on meeting consumer demands for safety, efficacy, and unique product offerings [15][27]. Development Trends - Consumer preferences are shifting towards health-conscious and natural skincare solutions, with an increasing demand for multifunctional products [25]. - The integration of green and natural ingredients alongside technological advancements is becoming a core focus for product development [26]. - Leading brands are solidifying their market positions through continuous innovation and targeted marketing efforts [27].

Investment Rating - The report maintains a recommendation for the chemical industry, indicating a positive outlook for the sector [6]. Core Viewpoints - The report highlights the significant price increases in active dyes (+10%) and PTA (+3.17%), suggesting potential investment opportunities in companies related to these products [4][20]. - It recommends focusing on companies like Huaitong Co., which is expected to benefit from the application of modified plastics in the robotics sector, and Runtong Co., which may gain from the rising prices of active dyes [5]. Industry Performance - In the first week of May, the chemical sector (Shenwan) experienced a decline of 0.50%, slightly underperforming the Shanghai A-share index, which fell by 0.49% [2][12]. - The dynamic PE ratio for the chemical sector stands at 24.05, which is lower than the average PE of 11.90 since 2015 [2][12]. Sub-industry Trends - Among the 15 sub-industries, five saw increases, with daily chemical products leading at +8.85%, while five sub-industries experienced declines, with synthetic leather dropping by -8.89% [3][15]. Price and Spread Trends - The report lists the top five products with the highest weekly price increases: active dyes (+10%), PTA (+3.17%), and butadiene (+2.86%) [4][20]. - The report also notes significant changes in price spreads, with the melamine spread increasing by +73.47% and the PTA spread by +39.52% [4][36]. Inventory Changes - Key products with notable inventory changes include potassium chloride (-17.88%) and epoxy propane (-8.96%), indicating shifts in supply dynamics [5][56].

Investment Rating - The report maintains an "Outperform" rating for the company [2] Core Insights - The company reported its 2024 annual results and Q1 2025 results, which met market expectations. In 2024, total revenue was 5.679 billion yuan, a year-on-year decline of 13.93%. The net profit attributable to shareholders was a loss of 833 million yuan, down 266.60% year-on-year. The decline was primarily due to strategic adjustments, low birth rates overseas, intensified competition in the baby and child product category, and reduced inventory by distributors affecting overseas revenue [7][8] - In Q1 2025, revenue was 1.704 billion yuan, a year-on-year decline of 10.59%, with a net profit of 217 million yuan, down 15.25% year-on-year [7][8] - The company launched an employee stock ownership plan to bind core personnel, with a target of turning a profit in 2025 and achieving a net profit growth rate of 10% in 2026-2027 [7] Financial Data and Profit Forecast - The company forecasts total revenue of 6.276 billion yuan for 2025, with a year-on-year growth rate of 10.5%. The net profit attributable to shareholders is expected to be 318 million yuan, with a PE ratio of 50 [6][7] - The gross profit margin for 2024 was 57.6%, a decrease of 1.37 percentage points year-on-year, while the net profit margin was -14.67%, down 22.25 percentage points year-on-year [7][12] - The company expects to achieve net profits of 318 million yuan, 379 million yuan, and 464 million yuan for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 50, 42, and 34 [7][8]

Core Viewpoint - Shanghai Jahwa reported its first loss since going public in 2024, but turned profitable in Q1 2025 with revenue of 1.704 billion yuan and a net profit of approximately 217 million yuan, indicating a recovery and a focus on growth moving forward [2][3]. Financial Performance - In 2024, Shanghai Jahwa achieved revenue of 5.679 billion yuan, a year-on-year decrease of 13.93%, and a net profit of -804 million yuan, a decline of 260.72% [2][3]. - For Q1 2025, the company reported revenue of 1.704 billion yuan, a year-on-year decrease of approximately 10.6%, while net profit was around 217 million yuan [3][4]. Business Strategy and Adjustments - The decline in performance was primarily attributed to goodwill impairment related to the acquisition of the UK baby brand Tommee Tippee, which faced challenges due to low birth rates and increased competition [3]. - The company is undergoing strategic adjustments, including inventory reduction in department stores and transitioning from distributor to self-operated e-commerce channels [4][5]. Online and Offline Business Development - Online business revenue grew by 10.4% year-on-year in Q1 2025, with online sales accounting for a 5.5% increase in proportion [4]. - The company expanded its new retail channels, opening 38,000 new stores in Q1, with sales in emerging channels experiencing double-digit growth [5]. Brand Strategy - Shanghai Jahwa is focusing on core brand development through a "four focus strategy," which includes concentrating on brand building, online presence, and operational efficiency [6]. - Brands are categorized into three tiers: first-tier brands (Liushen and Yuze) are positioned as market leaders, second-tier brands (Baicaojie and Meijiajing) require clearer positioning, and third-tier brands are seen as having potential but need innovative strategies [6][7]. Pricing and Product Strategy - The company has made price adjustments for certain products, such as the Baicaojie Taiji line, to improve conversion rates without affecting gross margins [7]. - Inventory clearance and SKU optimization were implemented to address old stock issues, with plans to further compress SKUs in the new fiscal year [7].

五一假期前夕，我们在成都看到了一个"不一样"的典萃。 在 成 都 锦 华 万 达 中 庭 ， 上 海 家 化 旗 下 功 效 护 肤 品 牌 典 萃 和 屈 臣 氏 共 同 举 办 的 " 焕 活 秘 境 实 验 室"新品路演，吸引来一大批消费者驻足。 与普通的品牌路演不同，"焕活秘境实验室"中，上海家化美妆事业部总经理陈旻、上海家化研 发中心首席科学家贾海东博士、上海家化销售部总经理金雷、屈臣氏中国皮肤护理采购总监陈 莉女士等高层悉数到场，直接面向消费者透传品牌历史和新品科技升级。 《FBe a u t y未来迹》在活动现场发现，过去作为上海家化旗下佰草集子品牌的典萃，如今正在 以功效护肤品牌定位和全新的科研主张脱胎而出。与此同时，它还凭借多年沉淀下的实体渠道 优势，与全国最大美妆个护连锁屈臣氏携手，共同探索功效护肤时代下的零售新解法。 如果把品牌、产品和消费者的距离分为"远场"、"近场"和"现场"，那么"焕活秘境实验室"，就 是典萃与屈臣氏共同创造出的，将品牌溯源、科研溯源、皮肤科学科普、新品发布、人群互动 等环节有机结合的"现场"，极大程度上消除了品牌与消费者之间的信息差。 这些现场交流，被典萃分成了三 ...

2 0 2 4年在国货美妆发展史上是值得记录一年： 一方面，国内诞生首个突破百亿美妆企业，珀莱雅以1 0 7 . 7 8亿元营收首次跻身"百亿俱乐部"， 成 为 行 业 里 程 碑 事 件 ； 同 时 ， 十 强 门 槛 抬 高 至 近 3 0 亿 元 ， 前 十 总 营 收 规 模 扩 大 至 5 4 3 . 7 7 亿 元。 另一方面，前十座次发生较大变化，毛戈平首次闯入榜单，上海家化、华熙生物等企业持续步 入变革期深水区，迎来业绩"震荡"。 在"突飞猛进"与震荡调整并存的阶段，头部国货企业的发展预示着行业怎样的未来？ 综 合 2 0 2 1 年 至 2 0 2 4 年 国 货 美 妆 上 市 企 业 十 强 榜 单 情 况 来 看 ， 可 以 发 现 ， 名 次 发 生 了 较 大 变 化。每一年的前三名都不相同，并且持续有"突围者"闯入榜单，例如2 0 2 4年的毛戈平。 | | | | 2021年至2024年国货美妆上市企业十强榜单 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | -- ...

Investment Rating - The report maintains a "Buy" rating for Shanghai Jahwa, indicating an expected stock price increase of over 15% compared to the benchmark index [4]. Core Views - The company reported a net profit of 2.17 billion yuan in Q1 2025, marking a turnaround from losses in the previous quarter, despite a 10.59% year-on-year decline in revenue [1][2]. - The company is undergoing strategic adjustments, including brand upgrades and channel optimization, which are expected to enhance profitability in the future [2][4]. Financial Performance Summary - In 2024, the company achieved revenue of 56.79 billion yuan, a year-on-year decrease of 13.93%, with a net profit of -8.33 billion yuan [1]. - For Q1 2025, revenue was 17.04 billion yuan, down 10.59% year-on-year, but the net profit showed a recovery to 2.17 billion yuan [1]. - The gross margin for Q1 2025 was 63.4%, with a net margin of 12.75% [1]. Business Segment Analysis - Personal care segment revenue in 2024 was 23.79 billion yuan, down 3.42% year-on-year, with a gross margin of 63.59% [2]. - The beauty segment saw a significant decline in revenue, down 29.81% to 10.50 billion yuan, but maintained a gross margin of 69.67% [2]. - The overseas business generated 14.15 billion yuan in revenue, a decrease of 11.43% year-on-year, with a gross margin of 48.32% [2]. Employee Stock Ownership Plan - The company announced an employee stock ownership plan aiming to raise up to 77.51 million yuan, with a share price set at 16.03 yuan per share [3]. - The plan includes participation from key executives and middle management, reflecting long-term confidence in the company's recovery [3]. Profit Forecast - The company is projected to achieve net profits of 3.42 billion yuan, 4.64 billion yuan, and 5.24 billion yuan for the years 2025, 2026, and 2027, respectively [4]. - The expected earnings per share (EPS) for the same years are 0.51 yuan, 0.69 yuan, and 0.78 yuan, with corresponding price-to-earnings ratios of 44x, 33x, and 29x [4].

Market Overview - The three major A-share indices experienced slight declines, with the Shanghai Composite Index down 0.05%, the Shenzhen Component Index down 0.05%, and the ChiNext Index down 0.13%. The North Star 50 Index, however, rose by 1.24% [1] - The total market turnover was 1.0417 trillion yuan, a decrease of 35 billion yuan compared to the previous day, with over 3,500 stocks rising across the market [1] Sector Performance - The PEEK materials, beauty care, chemical products, humanoid robots, and agricultural machinery sectors saw the largest gains, while the electricity, insurance, liquor, port shipping, controllable nuclear fusion, and coal sectors experienced the most significant declines [2] - Notable stocks included PEEK materials concept stocks such as Juyuan Long (301131), Xinhang New Materials (301076), and Zhongxin Fluorine Materials (002915), which all hit the daily limit [2] - The beauty care sector saw strong afternoon performance with stocks like Marubi Biotechnology (603983) hitting the daily limit, while other notable gainers included Babi Co., Jinbo Biological, and Shanghai Jahwa (600315) [2] Stock Highlights - Step by Step (002251) and Maoye Commercial (600828) both achieved a "limit-up" performance in the afternoon, showcasing significant market interest [2] - The electricity sector faced a downturn, with stocks like Shaanxi Energy (000601), Leshan Electric Power (600644), and Xichang Electric Power (600505) hitting the daily limit down [2] - The liquor sector also lagged, with Yingjia Gongjiu (603198) hitting the daily limit down, and other major players like Yanghe Brewery (002304) and Gujing Gongjiu (000596) showing significant declines [2] Notable Trends - The "hot stock list" featured companies like Step by Step, Hongbaoli, and Maoye Commercial, with respective gains of 4.15%, 5.81%, and 10.02% [7] - The "strong wind direction list" highlighted sectors such as new energy vehicles, chemical products, and robotics, with multiple stocks hitting the daily limit [11][12][13] Economic Indicators - The People's Bank of China conducted a reverse repurchase operation of 340.5 billion yuan for a 7-day term at an interest rate of 1.50% to maintain liquidity in the banking system [32] - The Ministry of Commerce reported that China's service trade totaled 19,741.8 billion yuan in the first quarter, reflecting a year-on-year growth of 8.7% [33]

Core Viewpoint - In 2024, the company reported revenue of 5.679 billion yuan, a decrease of 13.93%, and a net profit attributable to shareholders of -833 million yuan, primarily due to a goodwill impairment of 610 million yuan related to the acquisition of TomiStar and a loss of 100 million yuan from overseas operations [1][2] Financial Performance - The company disclosed its 2024 annual report and 2025 Q1 report, showing a revenue of 5.679 billion yuan in 2024, down 13.93%, and a net profit of -833 million yuan, mainly due to a goodwill impairment of 610 million yuan and a loss of 100 million yuan from overseas operations [2] - In Q1 2025, the company reported revenue of 1.704 billion yuan, a decrease of 10.59%, and a net profit of 217 million yuan, down 15.25%, with a non-recurring net profit of 192 million yuan, down 34.49% [3] Strategic Adjustments - The company implemented strategic adjustments in 2024, including reducing social inventory in department stores, closing inefficient stores, and transitioning some online distributors to a self-operated model, which negatively impacted revenue and profit [4] - The overseas business, particularly TomiStar, faced challenges leading to a revenue decline of 1.415 billion yuan, down 11.43%, and a gross margin decrease of 48.32%, down 3.02 percentage points [4] Brand and Channel Development - The company established a "four focuses" strategy in 2024, emphasizing online channel development, with online revenue of 2.539 billion yuan, a decline of 9.66%, but with an increased online revenue share of 44.7% [5] - The company is actively expanding into emerging channels such as community group buying and snack chains, with nearly 40,000 new stores opened in Q1, achieving double-digit growth in sales from these new channels [5] Employee Incentives - The company announced an employee stock ownership plan, with a total of no more than 45 participants, aiming to raise up to 77.51 million yuan, with specific performance targets set for 2025-2027 [6] - The plan is designed to address historical issues and improve employee retention, as previous incentive completions were low and core employee turnover was high [6] Profit Forecast - The company is expected to achieve net profits of 343 million yuan, 467 million yuan, and 593 million yuan for 2024, 2025, and 2026 respectively, with corresponding price-to-earnings ratios of 45, 33, and 26 times [8]