【导读】大家抢到了吗？ 中国基金报记者 泰勒 大家好，今天抢茅台了吗？ 1月1日，2026年的第一天，上午9时起，每人每日可在i茅台购买12瓶飞天茅台酒！2025年12月31日晚间，据"贵州茅台"官方消息， 2026年1月1日起，i茅台App焕新改版，将原有的"享约·申购"与"畅享·云购"整合升级为统一的"i购"入口。在"i购"页面，用户可直接购 买所有i茅台App的在售商品。 1月1日上午9时，飞天53%vol 500ml贵州茅台酒（2026）正式发售，每位用户目前每日最多可购买12瓶。每日投放量会综合考虑防止 炒作、供需适配和市场稳定确定，当日售完即止。之后，每日上午9时准点开售。 据泰勒观察，本次投放从9点开始，每五分钟投放一次，系统也多次出现"库存不足""系统繁忙"。本次主要上架的是2026年的新飞天 茅台，2019—2024年的次新飞天仍未展开销售。截至上午九点半，本轮投放已经售罄。 关注了好久了飞天，也是在新年伊始，抢到了茅台。提心吊胆似的，重在参与，乐 呵一下#飞天茅台# 不过也有不少网友在社交媒体上晒出了自己的订单。 点了半天i茅台上第一次中，不管他后面值不值,就当是新的一年好手气! 仁怀市河 ...

Core Viewpoint - Guizhou Moutai has launched a significant operation by making its 53-degree 500ml Flying Moutai available for sale on the "i Moutai" app starting January 1, 2026, with a daily purchase limit of 12 bottles per person, leading to rapid sellouts within minutes [3][4]. Group 1: Sales Strategy and Market Impact - The price for the 2026 Flying Moutai is set at 1499 yuan per bottle, while prices for previous years range from 1909 yuan to 2649 yuan [3]. - The i Moutai app, launched in 2022, is a key part of Moutai's online marketing and digital transformation strategy, previously focusing on lottery sales for non-standard products [3][4]. - Industry discussions suggest that Moutai aims to regain market pricing power through this initiative, rather than allowing market speculation to dictate prices [4][5]. Group 2: Pricing Dynamics and Consumer Access - Historically, there has been a significant discrepancy between Moutai's official pricing and actual market prices, sometimes exceeding a 100% difference due to speculation by distributors [5]. - Moutai's management has expressed intentions to stabilize prices and prevent speculation, emphasizing a balance between supply and demand [7]. - The introduction of the i Moutai platform is seen as a move to ensure that genuine Moutai products reach ordinary consumers, potentially increasing revenue and net profit for the company [7]. Group 3: Challenges and Market Reactions - The transition back to a consumer goods perspective may present challenges, including whether the market will accept the 1499 yuan price and the stability of existing inventory levels [8]. - Distributors have reported a decline in the wholesale price of Flying Moutai by 15 yuan to 1550 yuan per bottle on the first day of the new year, indicating market adjustments [9]. - Concerns exist within the capital market regarding Moutai's potential detachment from its financial attributes, which could lead to a slowdown in inventory turnover and increased volatility in market prices [9].

Core Viewpoint - The article discusses the launch of the new purchasing system for Moutai liquor on the iMoutai app, allowing consumers to buy up to 12 bottles of the 2026 Flying Moutai per day, highlighting the high demand and limited supply of the product [1][12]. Group 1: Product Launch and Sales - On January 1, 2026, the iMoutai app introduced a new purchasing system, integrating previous purchase options into a unified "iBuy" section [1]. - The 2026 Flying Moutai was officially released for sale at a retail price of ¥1499 per 500ml bottle, with a daily limit of 12 bottles per user [1][10]. - The initial stock sold out quickly, with reports of system overload and insufficient inventory during the launch [1][9]. Group 2: Pricing and Market Dynamics - The factory price for the 53-degree 500ml Flying Moutai was increased from ¥969 to ¥1169 starting November 1, 2023, which reflects the pricing strategy of the company [11]. - The retail price for consumers at smoke shops is approximately ¥2700 to ¥3000 per bottle, indicating a significant markup from the direct sales price [12]. - Analysts suggest that the introduction of the affordable Flying Moutai on the iMoutai app will positively impact the company's revenue and profit margins due to the price difference between the factory and retail prices [12].

智通财经记者 | 武冰聪 智通财经编辑 | 任雪松 2026年1月1日上午，大量消费者聚集在了i茅台APP上，他们想以每瓶1499元的价格购买53°飞天茅台酒。 智通财经记者观察到，9点整，平台进行了第一波产品投放，开售不足一分钟即宣告售罄。页面提示称，9：05会进行第一次补货，之后每隔5分钟进行一次 产品投放。 9:25分页面显示"已售罄"。平台并未公布每次投放的产品数量。市场一度传闻i茅台每日供应100吨飞天茅台酒，但随即被证实为不实消息。 i茅台APP2026飞天茅台自1月1日9点开始每隔5分钟补货一次，均快速售罄/图片来源：i茅台APP 2025年12月31日晚21点，贵州茅台通过官方公众号发布消息称，1月1日上午9时，飞天53%vol 500ml贵州茅台酒（2026）将通过i茅台APP正式发售，每位用 户每日最多可购买12瓶。 每日投放量会综合考虑防止炒作、供需适配和市场稳定确定，当日售完即止。之后，每日上午9时准点开售。 "到底是谁买到了茅台酒？点进去就售罄了。" 茅台爱好者王子明在社交媒体上分享了自己抢购失败的感受。他连续多年申购生肖茅台酒收藏、礼赠，日常 生活中也会购买茅台酒饮用。 | 60 ...

Core Viewpoint - Guizhou Moutai has launched a significant initiative by making its 53-degree 500ml Flying Moutai available for purchase on the "i Moutai" app starting January 1, 2026, with a daily purchase limit of 12 bottles per person, leading to rapid sellouts of inventory [1] Group 1: Sales and Pricing Strategy - The price for the 2026 Flying Moutai is set at 1499 yuan per bottle, while prices for previous years range from 1909 yuan to 2649 yuan [1] - The i Moutai app, launched in 2022, is a key part of Moutai's online marketing and digital transformation strategy, previously focusing on lottery sales for non-standard products [1] - Moutai aims to regain market pricing power through this initiative, reducing reliance on market speculation and adjusting supply dynamically to influence market prices [1][4] Group 2: Market Dynamics and Consumer Access - Historically, there has been a significant gap between Moutai's official pricing and actual market prices, often exceeding 100% difference due to speculation by distributors [2] - Moutai's management has expressed intentions to stabilize prices and prevent speculation, promoting a balance between supply and demand [4] - The introduction of the i Moutai platform is seen as a move to make genuine Moutai more accessible to ordinary consumers, countering the perception of scarcity driven by speculation [4] Group 3: Financial Implications and Market Reactions - The financial attributes of Moutai have contributed to its popularity, but there are concerns about the potential decline in this aspect as the company shifts focus back to consumer goods [5] - The market is currently cautious regarding the total supply of the 1499 yuan Moutai on the i Moutai platform, with some distributors observing a drop in wholesale prices [5] - Capital markets are worried that the availability of affordable Moutai could slow down the consumption of existing high-priced inventory, leading to potential market volatility [5]

Group 1 - The core point of the article is the official launch of the 53% vol 500ml Flying Moutai liquor on the iMoutai platform, priced at 1499 yuan, starting January 1, 2026 [1] - The new Flying Moutai will be released in limited quantities, with sales starting at 9 AM and products selling out in less than 30 seconds each time [1] - The article mentions that the 2019-2024 series of Flying Moutai has not yet been made available for sale [1] Group 2 - Each customer is limited to purchasing 12 bottles per day, equivalent to two boxes [5] - For every two bottles purchased, customers will receive one complimentary bag [6] - Orders for in-store pickup must be collected within three days, and currently, only 42 self-operated stores support this service [8]

Core Viewpoint - Guizhou Moutai announced the official launch of its 53-degree 500ml Flying Moutai at a price of 1499 yuan on the "i Moutai" platform, effective January 1, 2026, with a daily purchase limit of 12 bottles per person. The product sold out instantly upon release [1]. Group 1 - Guizhou Moutai will officially sell the 53-degree 500ml Flying Moutai at a price of 1499 yuan starting January 1, 2026 [1]. - The product will be available for purchase on the "i Moutai" platform every day at 9 AM, with a limit of 12 bottles per person [1]. - The initial release of the product on January 1 at 9 AM saw it sell out immediately [1].

Group 1 - The core message is that Guizhou Moutai will launch a revamped iMoutai APP on January 1, 2026, integrating previous purchasing options into a unified "iBuy" portal [1] - Users will be able to purchase all available products directly through the iBuy page, with the first sale of the 53% vol 500ml Guizhou Moutai liquor scheduled for January 1 at 9 AM [1] - Each user can purchase a maximum of 12 bottles per day, with daily supply determined by factors such as preventing speculation and ensuring market stability [1] Group 2 - The sale will include various product lines, such as the classic version, gift box, and premium version of the 53% vol 500ml Guizhou Moutai liquor, which will also be available for pre-sale on the iMoutai APP [1] - Additionally, Moutai 1935 liquor will be available for sale on the same day, with other products to be released in the future [1]

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 1月1日，i茅台正式上架飞天53%vol 500ml贵州茅台酒，售价1499元。本次主要上架的是2026年的新飞 天茅台，2019-2024年的次新飞天仍未展开销售。 据新浪财经《酒业内参》观察，截至9点30分，本次2026年飞天茅台投放已结束，且全部售罄，偶尔会 有个别用户因退单产生回流，但尝试几次也较难抢到。 据悉，本次投放从9点开始，每五分钟投放一次，每次仅不到30s便被清空，为数不多能选择购买的几次 中，系统也因"库存不足""系统繁忙"而卡住，并未出现网上所描述的"随便抢"的情况。 ZUZO) 1/6 零售价: ¥1499 库存不足 飞天53%vol 500ml贵州茅台酒 (带杯) 2026 2024 2023 规格 2022 2021 2020 2019 数量 6 + · 每人每天限购12瓶 d p 立即购买 责任编辑：石秀珍 SF183 ...

1月1日，i茅台上线丙午马年生肖酒。据悉，53%vol 500ml贵州茅台酒（丙午马年）有经典版、礼盒装 和珍享版三款产品，将于2026年1月1日至1月5日在i茅台开启预售。其中，经典版售价为1899元/瓶；珍 享版售价为2499元/瓶；礼盒装售价为3789元/瓶。 新浪财经《酒业内参》观察，今日上午9点，新版茅台马年生肖酒具体外观未公布，但也遭到热抢，不 到五分钟，三款产品均被约满。 1月1日，i茅台上线丙午马年生肖酒。据悉，53%vol 500ml贵州茅台酒（丙午马年）有经典版、礼盒装 和珍享版三款产品，将于2026年1月1日至1月5日在i茅台开启预售。其中，经典版售价为1899元/瓶；珍 享版售价为2499元/瓶；礼盒装售价为3789元/瓶。 新浪财经《酒业内参》观察，今日上午9点，新版茅台马年生肖酒具体外观未公布，但也遭到热抢，不 到五分钟，三款产品均被约满。 责任编辑：石秀珍 SF183 责任编辑：石秀珍 SF183 ...