Investment Rating - The report rates the industry as "Buy" [5] Core Insights - The 2026 Spring Festival consumption exceeded expectations, with service consumption leading the growth, driven by a significant increase in dining and travel demand [2][7] - The report highlights a notable recovery in the travel sector, with an expected total of 9.5 billion people traveling during the Spring Festival, marking a historical high [10][12] - The report emphasizes the importance of quality and experience in consumer spending, with a shift towards premium products and services [7][19] Summary by Sections 1. Spring Festival Consumption Trends - The Spring Festival holiday from February 15 to 23, 2026, saw a "good start" in consumption, with key retail and dining enterprises reporting a 10.6% increase in average daily sales compared to the same period in 2025 [10][22] - The first four days of the holiday recorded an 8.6% increase in average daily sales for key retail and dining enterprises compared to the previous year [10][19] - Government initiatives, including a 20.5 billion yuan fund for consumer subsidies, significantly boosted consumer spending [11][10] 2. Baijiu (Chinese Liquor) Market - The Baijiu market showed signs of improvement, with a narrowing decline compared to previous major holidays, although brand differentiation became more pronounced [27][30] - High-end Baijiu brands like Moutai and Wuliangye continued to lead the market, with a focus on price elasticity and rational consumer behavior [27][30] - The report identifies three key changes in the Baijiu market: increased importance of personal consumption, a more relaxed approach from manufacturers regarding sales targets, and improved channel sentiment [30][31] 3. Snack and Food Market - The snack market is expected to benefit from an extended peak season, with a longer preparation and sales cycle compared to 2025 [33][34] - Offline channels, particularly membership-based supermarkets and discount stores, are performing better than online channels, with significant growth in sales during the holiday period [34][35] - The report notes a diversification in snack offerings, with strong performance in high-quality nut gift boxes and innovative packaging strategies enhancing brand visibility [35][36]

齐鲁晚报.齐鲁壹点胡晓雪 以数字化、智能化为引擎，浩泰车间内年味与干劲同频涌动。新春伊始，生产线不停歇、智造马力全开，把 浓浓年味藏进每一道精密工序、每一件优质产品里。智能设备高效运转，数据链路无缝衔接，数智赋能让生 产提质增速；匠人坚守岗位、干劲拉满，以专注筑牢品质防线。这里的年味，是争分夺秒的奋进姿态，是精 益求精的责任担当。浩泰以硬核智造实力夯实生产根基，新春旺季满负荷冲刺，用实打实的产能与品质，为 奎文产业高质量发展注入强劲动能。 潍坊浩泰机械有限责任公司副总经理王元花向记者介绍："浩泰的'年味'是带着机油味和数字信号的奋斗味 道。今年是浩泰扎根奎文发展的第21年，我们从传统制造走向'智造'，正是靠持续创新和这份'春节不停 工'的拼劲。通过搭建全流程数字管控平台，我们实现了生产数据实时互联、智能排产与质量精准追溯。效 率提升了30%，但更关键的是，每一个环节的稳定可靠，让我们能在新春旺季底气十足地满负荷运转，确保 每一件产品都承载着'奎文智造'的过硬品质。" 新的一年，敬科机器人让硬核科技也添满浓浓烟火气。车间内智能设备高速运转，高效生产不停歇，在紧抓 新春生产节点的同时，更以专属方式解锁别样科创年味 ...

经济观察网 2026年春节档总票房突破50亿元，影片《飞驰人生3》以25.48亿元领跑。青岛作为"电影之 都"深度参与，青岛啤酒等本土产品在电影中植入，同时青岛入选国家"电影+"消费试点城市，可能通过 品牌曝光和消费联动对本地企业形成积极影响。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 以上内容基于公开资料整理，不构成投资建议。 机构观点根据机构数据，2026年2月有23家机构覆盖青岛啤酒股份，其中91%给予买入或增持评级，目 标均价为67.79港元，显示机构对基本面持乐观态度。 股票近期走势截至2026年2月23日，青岛啤酒股份(00168.HK)最新股价为51.60港元，当日上涨1.28%， 近一周区间涨跌幅为0.29%，振幅1.85%。同期港股酒精饮料板块上涨1.22%，恒生指数上涨2.70%。 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 转自：前瞻产业研究院 以下数据及分析来自于前瞻产业研究院啤酒研究小组发布的《中国啤酒行业品牌竞争与消费需求投资预 测分析报告》 行业主要上市公司：华润啤酒(00291.HK);青岛啤酒(600600);百威亚太(01876.HK);重庆啤酒(600132);燕 京啤酒(000729)等 本文核心数据：产业链上下游企业;产业链企业分布;代表性企业产能;代表性企业投资动向等 啤酒产业链全景梳理：中游受龙头企业垄断 啤酒行业目前在我国已经拥有较为成熟的产业链。上游企业以原材料、酿造设备以及啤酒包装等部分构 成，其中原材料以麦芽、啤酒花、酵母等产品为主。中游为啤酒生产商，目前我国中游啤酒生产商已形 成垄断趋势，市场份额主要由华润啤酒、青岛啤酒、百威亚太、重庆啤酒以及燕京啤酒垄断，五大品牌 市场份额合计约占80%左右。下游主要为实体商超以及线上零售渠道。 从中游啤酒制造商的区域分布来看，企业主要集中在粤港大湾区、山东和重庆等地区。 目前，我国啤酒行业上游原材料供应商主要为安琪酵母，永顺泰等;上游啤酒设备供应商主要为中集安 瑞科、乐惠国际等;上游啤酒包装主要有中粮 ...

果然视频｜青岛啤酒连世界，举杯共庆中国年 青岛啤酒连世界，举杯共庆中国年！无论身处何方，开启一瓶青岛啤酒，就是开启浓浓中国味。让麦香 跨越山海，连接每一份思乡情，与全球华人共同举杯，欢庆新春佳节！ 果然视频｜青岛啤酒连世界，举杯共庆中国年 大众报业·齐鲁壹点17分钟前 暂无评论 鲁ICP备15022957号-13 鲁公网安备 37010202002220号 鲁新网备案号201000101 电信增值业务许可证： 鲁B2-20120085 热门评论我要评论 微信扫码 移动端评论 齐鲁晚报·齐鲁壹点 版权所有(C) All Rights Reserved 联系电话：0531-82625462邮箱： 1790179766@qq.com ...

（文章来源：证券日报） 证券日报网讯 2月13日，青岛啤酒在互动平台回答投资者提问时表示，公司已于2024年成立了财务共享 中心，该中心主要职责为集中会计核算与资金结算处理业务，目前已有部分单位上线共享平台，其余正 有序推进。 ...

当拥有100多年历史的青岛啤酒与人工智能技术产生"化学反应"，发展之路更加宽广。 在青岛啤酒厂无菌灌装车间里，生产线飞速运转，新鲜下线的青啤原浆搭乘飞机、高铁运往全国各地。 这款保质期只有7天的产品，在全国30多个城市下单半小时即可尝鲜。依托"智能大脑"，青岛啤酒以大 数据分析为决策中枢，搭建一条与时间赛跑的极速保鲜链，实现一瓶啤酒从订单、采购到生产、物流的 全流程数据畅通。 生产线上抢来的"鲜"，需要仓储、物流共同发力，才能快速触达消费者。走进青岛啤酒厂北区高达34米 的智能立体仓库，机器人、机械臂正有序调配货物，地面上无人驾驶叉车忙碌穿梭。依托智能化仓储系 统，日均20余万箱出入库货物轻松定位。产品出库还能自动绑定订单、运送车辆，实现快速调配。 （文章来源：人民日报） 考虑到啤酒发酵周期，基于工业大模型的产线预测系统结合历史数据、天气情况、体育赛事情况、区域 消费特点等综合评估，在订单下达30天前生成预测结果，并在各地匹配合适的原料供应商、生产工厂 等，共享信息，分配任务。 在生产端，依托物联网、人工智能、大数据等技术建成的原料管理、包装产线管理等七大智能管理系 统，带来与传统啤酒酿造不同的响应模式。在原 ...

Core Viewpoint - Qingdao Beer is recognized as the most well-known Chinese brand in the international market, focusing on high quality, high price, and high visibility in its branding strategy [1] Group 1: Brand Strategy - The company emphasizes internationalization and interactive brand promotion to enhance its global market presence [1] - Qingdao Beer continues to innovate in distribution channels to expand its overseas market coverage [1] Group 2: Sales and Market Presence - The proportion of overseas export products in total sales remains relatively small for the company [1] - Qingdao Beer has a long-standing presence in the European market, primarily selling products through joint ventures with local distributors [1]

Core Viewpoint - Industrial tourism is emerging as a new trend in China, attracting visitors to factories and industrial sites, transforming them from "closed production" to "open reception" spaces, and providing unique experiences that blend technology and culture [4][7][10]. Group 1: Industrial Tourism Appeal - Visitors are increasingly interested in industrial tourism, with attractions ranging from car manufacturing to beer production, allowing them to witness advanced technologies and production processes firsthand [4][5]. - The Xiaomi automobile factory exemplifies this trend, featuring advanced robotics and a high-tech environment that captivates visitors, making it a popular destination for industrial tourism [5][8]. - The immersive experiences offered, such as interactive activities in museums, enhance visitor engagement and provide educational value, appealing particularly to younger generations [6][10]. Group 2: Economic Impact and Growth Potential - Industrial tourism is filling a market gap by showcasing modern industrial capabilities, with significant visitor numbers reported, such as nearly 200,000 at Xiaomi and over 15 million at the Qingdao Beer Museum [8][10]. - The industrial tourism sector in China is projected to grow at an annual rate of 18%, with the market size expected to exceed 300 billion yuan by 2029 [10][12]. - The integration of industrial heritage and modern tourism is supported by government policies aimed at promoting industrial culture and tourism development [10][12]. Group 3: Challenges and Future Directions - Despite its growth, industrial tourism in China faces challenges, including the need for deeper engagement and personalized experiences, as many offerings remain superficial [12][13]. - Safety concerns in production environments necessitate a balance between operational safety and visitor experience, which is crucial for sustainable development [13]. - The future of industrial tourism may involve diversification of experiences, incorporating advanced technologies like VR and AR to enhance visitor interaction and immersion [13].

Core Insights - Qingdao Beer is launching a series of new products for the upcoming Year of the Horse in 2026, including zodiac-themed items, festive packaging, and cultural gift boxes, reflecting changes in consumer behavior regarding New Year purchases [1][17] - The Year of the Horse is culturally significant in China, symbolizing strength and hope, and Qingdao Beer has been creating zodiac-themed products since 2014, marking 2026 as the start of a new cycle for their zodiac series [2][18] Product Offerings - The new product line includes the "Hongyun Dangtou" zodiac edition as a high-end festive representation, a New Year packaging series for popular products, and cultural gift boxes that combine beer with artistic elements [4][20] - The overseas version of the Year of the Horse products incorporates local aesthetic elements, enhancing cultural exchange through beer [4][20] Market Trends - Current consumer behavior shows a shift towards rational purchasing, with a focus on quality and practicality, while also balancing emotional value during the festive season [6][22] - Social media's influence has transformed the way younger consumers approach New Year purchases, making it more of a festive experience rather than just a family obligation [6][22] Packaging and Experience - The "Hua Cong Xian Rui" cultural gift box combines drinking experience with collectible attributes, enhancing emotional value in New Year purchases [8][24] - Qingdao Beer has been exploring gift packaging as a significant direction, offering high-value multi-flavor options for various social settings [8][24] Health Trends - There is a growing trend towards health-conscious drinking, with consumers increasingly aware of calorie, sugar, and alcohol intake during traditional festive drinking occasions [11][27] - Qingdao Beer has recognized this trend, launching the first non-alcoholic beer flavor drink in China in 2012 and achieving breakthroughs in various brewing technologies [13][29] Consumer Behavior Changes - The evolution of New Year purchases reflects a broader transformation in consumer expectations, moving from functional consumption to a more integrated expression of emotions, culture, and lifestyle [16][32] - Qingdao Beer's new product series serves as a case study for how established brands can adapt to changing consumer demands through cultural expression and product innovation [16][32]