青岛啤酒在2024年度的业绩报告中展示了其面临的挑战与应对策略，这份报告如同一面镜子，映照出这 家老牌啤酒巨头在风云变幻市场中的真实境况。 随着人们生活环境的变化和消费习惯的变化，季节性消费的痛点也在持续演化。空调的普及削弱了夏天 喝啤酒的场景优势，而精酿啤酒、果酒、气泡酒的崛起又在年轻人群中分流了不少市场。年轻人是啤酒 的核心消费群体，如果他们在不断流失，将对青岛啤酒构成严重威胁。 在销售渠道上，青岛啤酒也面临着新的挑战。过去靠渠道和终端制胜的时代已经过去，现在即时零售和 消费场景成为了新的战场。中高端市场占有率和场景覆盖率对各大品牌未来的增长空间可能起到决定性 作用。青岛啤酒虽然在线上销量和"新鲜直送"业务上有所布局，但占比仍然较低，不足以抵消主品牌和 区域市场的下滑。 据青岛啤酒2024年财报数据显示，公司全年营业收入为321.38亿元，与去年相比下滑了5.3%，这一数字 直接反映了约18亿元的收入减少。同时，啤酒销量也下降至753.8万千升，跌幅为5.9%。在青岛啤酒近 30年的上市历程中，如此显著的下滑仅发生过四次，2024年不幸成为了其中之一。更令人瞩目的是，去 年第四季度，青岛啤酒遭遇了6.45 ...

证券代码：600600 证券简称：青岛啤酒 公告编号：2025-009 青岛啤酒股份有限公司 关于召开 2024 年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、说明会类型 青岛啤酒股份有限公司（以下简称"公司"）已于 2025 年 3 月 31 日披露公 司 2024 年年度报告。为进一步加强与广大投资者的沟通、交流，公司计划召开 2024 年度业绩说明会（以下简称"本次业绩说明会"），在信息披露允许的范围内就投 资者普遍关注的问题进行回答互动，欢迎广大投资者积极参与。 二、说明会召开的时间、地点 （一）会议召开时间：2025 年 4 月 15 日（星期二）下午 15:00-16:00 三、参加人员 公司党委书记、董事长、总裁姜宗祥先生，执行董事、财务总监侯秋燕先生， 董事会秘书张瑞祥先生及独立董事张然女士将参加本次业绩说明会。 四、投资者参加方式 （一）投资者可在 2025 年 4 月 15 日（星期二）下午 15:00-16:00，通过互联网 登录全景网"投资者关系互动平台"（h ...

Investment Rating - The investment rating for Qingdao Beer is "Buy" and is maintained [8]. Core Views - The external demand environment is challenging, yet the company remains committed to its strategic direction, continuously promoting product innovation and upgrades, with a positive price increase trend [2][7]. - In 2024, the company plans to enhance inventory management and maintain healthy channel operations, leading to expected improvements [2][7]. - Following the completion of the company's leadership transition, a new operational cycle is anticipated, with sales expected to reverse the current downward trend, and both average price and costs are likely to continue improving [2][7]. Financial Performance Summary - In 2024, Qingdao Beer achieved total revenue of 32.138 billion yuan, a decrease of 5.3%, while net profit attributable to shareholders was 4.345 billion yuan, an increase of 1.81% [4]. - The company reported a dividend payout ratio of 69.07% for 2024, indicating a continuous increase in shareholder returns [4][7]. - The company's sales volume for 2024 was 7.538 million kiloliters, down 5.9% year-on-year, with a fourth-quarter sales volume of 750,000 kiloliters, up 5.6% year-on-year [5]. Price and Cost Analysis - The average price per ton for 2024 was 4,263 yuan, reflecting a year-on-year increase of 0.6%, with a fourth-quarter price increase of 1.7% [5]. - The gross profit margin for 2024 improved by 1.57 percentage points to 40.23%, while the net profit margin increased by 0.94 percentage points to 13.52% [6]. Future Outlook - The company expects a recovery in sales volume and price in 2025, supported by a stable demand environment and low inventory levels [5][6]. - Earnings per share (EPS) forecasts for 2025 and 2026 are 3.68 yuan and 4.07 yuan, respectively, with corresponding price-to-earnings ratios of 22x and 20x [7].

Core Viewpoint - Qingdao Beer Company demonstrated resilience in its financial performance amidst a slowing consumer recovery and increasing industry competition, achieving a revenue of 32.138 billion yuan in 2024, a year-on-year decline of 5.30%, while net profit grew by 1.81% to 4.345 billion yuan, marking five consecutive years of profit growth [1][2]. Financial Performance - In 2024, Qingdao Beer reported a revenue of 32.138 billion yuan, down 5.30% year-on-year, but net profit increased by 1.81% to 4.345 billion yuan [1][2]. - The company achieved a gross margin increase of 1.57 percentage points to 40.23% and a net margin increase of 1.16 percentage points to 13.98% in 2024 [2]. - Operating cash flow significantly improved, reaching 5.155 billion yuan, a year-on-year increase of 85.58% [2]. Strategic Initiatives - The growth in net profit is attributed to the company's focus on high-end product strategies, with mid-to-high-end product sales reaching 3.154 million kiloliters, accounting for 41.8% of total sales [3]. - The introduction of innovative products like the A series of "Aogute" and "Nikaqi White Beer" has diversified the product line and contributed to profit growth [3]. - The company accelerated its digital transformation, with online product sales increasing by 21% in 2024, marking 12 consecutive years of growth [3]. Market Expansion - Qingdao Beer is strengthening its presence in traditional markets while actively expanding online channels and new retail models to enhance brand loyalty [4]. - Despite a decline in total sales, the main brand's sales reached 4.34 million kiloliters, maintaining a leading market share [4]. - The company is also expanding its international market presence, distributing products in over 120 countries and regions, enhancing brand recognition through international exhibitions and tasting events [4]. Sustainability Efforts - Qingdao Beer has been recognized as the first "Sustainable Lighthouse Factory" in the global food and beverage industry, with 23 factories awarded national green factory status [5]. - The company is integrating industrial internet and IoT technologies to optimize supply chain efficiency and promote energy-saving initiatives, contributing to its ESG performance [5]. - The company aims to leverage its brand, quality, and distribution network to expand market presence and enhance operational and profitability capabilities [5].

Core Viewpoint - Qingdao Beer (SH600600) reported a decrease in revenue for 2024, while net profit showed a slight increase, indicating mixed financial performance amid challenges in production and sales volumes [1][2]. Financial Performance - In 2024, Qingdao Beer achieved an operating revenue of 32.14 billion yuan, a decrease of 5.3% compared to 2023 [2]. - The net profit attributable to shareholders was 4.34 billion yuan, reflecting a year-on-year increase of 1.81% [2]. - The net profit after deducting non-recurring gains and losses was 3.95 billion yuan, up 6.19% from the previous year [2]. Production and Sales - The total beer production in 2024 was 7.23 million kiloliters, a decrease of 2.39% year-on-year [3]. - The sales volume for the same period was 7.54 million kiloliters, down 5.85% compared to the previous year [3]. - The inventory level at the end of 2024 was 520,000 kiloliters, which represents a year-on-year increase of 0.78% [3]. Employee Statistics - The total number of employees at Qingdao Beer in 2024 was 29,870, a reduction of 817 employees or 2.66% from 2023 [3]. Leadership Changes - On December 25, 2024, the chairman Huang Kexing announced his resignation due to retirement age, and Jiang Zongxiang was elected as the new chairman and concurrently served as the president [5]. - Jiang Zongxiang's salary in 2024 was reported at 1.02 million yuan, a decline of 35.36% compared to the previous year [5][6].

Investment Rating - The report maintains a "Buy" investment rating for Qingdao Beer [1][8] Core Views - The company's revenue slightly declined year-on-year due to environmental impacts, with total revenue and net profit attributable to shareholders for 2024 at 32.138 billion and 4.345 billion yuan, respectively, reflecting a year-on-year change of -5% and +2% [2] - The company has shown significant cost optimization effects, leading to a slight increase in gross margin, with gross margin and net margin for 2024 at 40% and 14%, respectively, both up by 1.6 and 1.2 percentage points year-on-year [2] - The company is focusing on product structure optimization and channel diversification, with a continued push for high-end and ultra-high-end products, and a notable increase in online sales [3] Summary by Sections Financial Performance - In Q4 2024, total revenue was 3.179 billion yuan, up 7% year-on-year, while net profit attributable to shareholders was -645 million yuan, showing a slight increase in losses [2] - Operating net cash flow for 2024 was 5.155 billion yuan, a significant increase of 86% year-on-year, with sales receipts at 38.057 billion yuan, up 0.5% [2] - The company’s contract liabilities at the end of 2024 were 8.313 billion yuan, an increase of 2.868 billion yuan quarter-on-quarter [2] Product and Market Strategy - Overall beer sales volume and price per ton in 2024 decreased by 5.9% and increased by 0.4%, respectively, with the main brand's sales volume down by 4.8% [3] - The company is advancing its "1+1+1+2+N" product mix strategy, with mid-to-high-end product sales at 3.15 million kiloliters, a decrease of 2.7% year-on-year, but accounting for 73% of the main brand's sales [3] - The company has launched new products to meet diverse consumer needs, including the "A series of Aogute, Nikashi White Beer, and non-alcoholic beer series" [3] Earnings Forecast - The company is expected to have EPS of 3.55, 3.84, and 4.11 yuan for 2025, 2026, and 2027, respectively, with corresponding PE ratios of 22, 20, and 19 times [8] - Revenue growth rates are projected at -5.3% for 2024, followed by 4.3%, 3.2%, and 2.9% for the subsequent years [10]

Investment Rating - The report maintains a "Buy" investment rating for Qingdao Beer [1][8] Core Views - The company's revenue slightly declined year-on-year due to environmental impacts, with total revenue and net profit attributable to shareholders for 2024 at 32.138 billion and 4.345 billion yuan, respectively, reflecting a year-on-year change of -5% and +2% [2] - The company has shown significant cost optimization effects, leading to a slight increase in gross margin, with gross and net profit margins for 2024 at 40% and 14%, respectively, both up by 1.6 and 1.2 percentage points year-on-year [2] - The company continues to optimize its product structure and diversify its channels, with a focus on high-end and ultra-high-end products, which accounted for 73% of the main brand's sales in 2024 [3] Summary by Sections Financial Performance - In Q4 2024, total revenue was 3.179 billion yuan, up 7% year-on-year, while net profit attributable to shareholders was -645 million yuan, indicating a slight increase in losses [2] - Operating net cash flow for 2024 was significantly improved, reaching 5.155 billion yuan, a year-on-year increase of 86% [2] - The company’s contract liabilities at the end of 2024 were 8.313 billion yuan, an increase of 2.868 billion yuan quarter-on-quarter [2] Product and Market Strategy - Overall beer sales volume and price per ton in 2024 decreased by 5.9% and increased by 0.4%, respectively [3] - The company launched new products such as the "A Series" and "Nika Xi White Beer" to meet diverse consumer needs [3] - The sales ratio of ready-to-drink and non-ready-to-drink markets was 41.2% and 58.8%, respectively, with online product sales increasing by 21% [3] Earnings Forecast - The company is expected to have EPS of 3.55, 3.84, and 4.11 yuan for 2025, 2026, and 2027, respectively, with corresponding PE ratios of 22, 20, and 19 times [8] - Revenue growth rates are projected at -5.3% for 2024, followed by 4.3%, 3.2%, and 2.9% for the subsequent years [10]

Core Points - Qingdao Beer (600600) closed at 76.53 yuan as of March 28, 2025, up 5.31% from the previous week [1] - The company reported a total market capitalization of 108.754 billion yuan, ranking 1st in the non-baijiu sector and 126th among all A-shares [1] - The company’s shareholder count increased to 66,700 as of February 28, 2025, a rise of 29.02% from December 31, 2024 [1][4] Performance Highlights - In 2024, Qingdao Beer achieved product sales of 7.538 million kiloliters and revenue of 32.14 billion yuan [2][3] - The net profit attributable to shareholders was 4.34 billion yuan, reflecting a year-on-year growth of 1.8% [2][4] - The net profit excluding non-recurring items was 3.95 billion yuan, with a year-on-year increase of 6.2% [2] Dividend Announcement - The company proposed a cash dividend of 2.20 yuan per share (including tax) for the 2024 fiscal year [3][4] - The total cash dividend payout is approximately 3.00123 billion yuan (including tax) [4]

Core Viewpoint - Qingdao Beer continues to experience a trend of "profit growth without revenue growth," with a reported revenue decline despite a slight increase in net profit [1][3][6]. Financial Performance - In 2024, Qingdao Beer reported total revenue of approximately 32.138 billion yuan, a year-on-year decrease of 5.3% [1][3]. - The net profit attributable to shareholders was about 4.345 billion yuan, reflecting a year-on-year increase of 1.81% [1][7]. - The company has achieved net profit growth for five consecutive years, despite declines in production, sales, and overall revenue [1][6]. Market Trends - The beer industry is facing challenges such as consumption downgrade and reduced consumption scenarios, leading to decreased sales [4][10]. - National beer production among large enterprises fell to 35.213 million kiloliters, a decrease of 0.6% year-on-year [4]. - Qingdao Beer’s main brand sales dropped by 4.84%, while the sales revenue also declined by 5.07% [4]. Seasonal Losses - Qingdao Beer reported a fourth-quarter loss of 645 million yuan, marking the sixth consecutive year of fourth-quarter losses [2][9]. - The winter season is traditionally a sales slump for the beer industry, impacting overall annual performance [9]. Strategic Responses - Experts suggest that Qingdao Beer should innovate product offerings and diversify strategies to address seasonal losses [2][10]. - The company has seen a 21% year-on-year increase in online product sales, maintaining growth for 12 consecutive years [10]. - Qingdao Beer is focusing on supply chain optimization and fresh delivery services to meet diverse consumer needs [10]. Product Strategy - The company has been launching high-end products, with mid-to-high-end product sales reaching 3.154 million kiloliters, accounting for 41.8% of total sales [7][8]. - Qingdao Beer aims to enhance brand loyalty among younger consumers through high-end beer strategies and marketing efficiency [8].

Investment Rating - The investment rating for the company is "Buy" [2][3] Core Views - The company reported a revenue of 32.14 billion yuan in 2024, a decrease of 5.30% year-on-year, while the net profit attributable to shareholders was 4.35 billion yuan, an increase of 1.81% year-on-year [2] - In Q4 2024, the company achieved a revenue of 3.18 billion yuan, a year-on-year increase of 7.44%, with sales volume increasing by 5.61% to 750,000 kiloliters [2] - The company’s main brand sales volume in Q4 2024 increased by 7.45% year-on-year, indicating a positive growth trend [2] - The company’s gross margin improved to 40.2% in 2024, up by 1.57 percentage points year-on-year, driven by a decrease in operating costs [2] - The company is expected to see earnings per share (EPS) of 3.48, 3.96, and 4.39 yuan for the years 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (P/E) ratios of 23, 20, and 18 times [2] Financial Summary - Total revenue for 2024 was 32.14 billion yuan, with a year-on-year growth rate of -5.3% [3] - The net profit attributable to shareholders for 2024 was 4.35 billion yuan, with a year-on-year growth rate of 1.8% [3] - The gross margin for 2024 was 40.2%, an increase from 38.7% in 2023 [3] - The projected EPS for 2025 is 3.48 yuan, with a P/E ratio of 22.57 times [3]