转自：中国质量报 □ 本报记者 朱文达 草原上飘来麦芽的香气，穿着蒙古袍的姑娘小伙载歌载舞，悠扬的"祝酒歌"声成了碰杯的最佳伴奏……6月28日，以"欢聚青城，干杯世界"为主题的第二届呼和浩特青岛啤酒音乐节在内蒙古自治 音乐节上，青岛啤酒股份有限公司（以下简称"青岛啤酒"）的经典、纯生、白啤、原浆、水晶纯生、一世传奇、百年之旅、黑啤、IPA、奥古特、生啤等多种特色啤酒齐齐亮相。开幕式现场，从 "青岛啤酒的产品类别很多，多款产品给我留下了深刻印象。"呼和浩特市市民李先生和家人"组团"打卡音乐节，他表示最喜欢青岛啤酒的原浆产品，家人喜欢喝水晶纯生。 "青岛啤酒和内蒙古的羊肉串是绝配。""青岛啤酒味道很好、口味很多。""希望可以多多举办这样的活动。"市民游客们围坐在一起，大口喝着冰爽的青岛啤酒，大口吃着焦香的烤羊肉串。 开幕式现场，一座融合尖端声光电技术的巨型舞台为活动参与者带来强大的感官冲击。市民宋女士说："现场气氛特别好。"绚彩光影与精彩表演的交相辉映，市民们随着动感十足的音乐节奏欢呼 据了解，本届音乐节的举办地是被评为呼和浩特八景之一、占地面积2.2万平方米的"广场华灯"。在这里，570平方米的打卡气模，600 ...

当啤酒花的馥郁香气在济南奥体北广场悄然弥漫，一场沁凉酣畅的啤酒狂欢正为泉城夏夜注入蓬勃消费活力。 大篷里藏着啤酒"百宝箱" 啤酒节成泉城热门打卡点 "朋友经常给我推荐来济南奥体青岛啤酒节，今天从槐荫区专门打车来的。"95后市民小林举着刚买的青岛啤酒原浆说，"这原浆喝起来跟口感很好，泡沫绵 密，在这跟朋友听着音乐，吹着晚风，喝着冰啤酒太爽了！" 为给消费者提供快乐升级的啤酒节体验，今年济南青岛啤酒节首次采用大篷形式。相较于传统露天啤酒节，大篷内不仅环境舒适，不受天气变化影响，更营 造出浓厚的欢聚氛围。同时，舞台表演也更具聚焦感，观众得以全身心沉浸在音乐与啤酒交织的欢乐之中。 6月21日起，济南青岛啤酒节带着冰镇快乐来袭，奥体中心北广场化身快乐"发酵池"，活动现场人声鼎沸、座无虚席。这里既有冷链鲜啤的舌尖"暴击"，也 有地标文创的"City Walk"，更有共同碰杯的快乐共振，让每个来啤酒节的人都能解锁"啤酒香气里的泉城浪漫"。 一进入大篷内，青岛啤酒"全家桶"整齐陈列：刚下生产线就坐冷链车赶来的原浆、纯生、白啤、黑啤、IPA，个个带着冰雾感，吨吨吨灌下去全是舌尖上的 新鲜"暴击"，同时还有经典、一世传奇、百年之 ...

证券研究报告：食品饮料 | 公司点评报告 股票投资评级 买入|维持 个股表现 2024-07 2024-09 2024-11 2025-02 2025-04 2025-07 -22% -18% -14% -10% -6% -2% 2% 6% 10% 14% 18% 青岛啤酒 食品饮料 资料来源：聚源，中邮证券研究所 公司基本情况 | 最新收盘价（元） | 68.42 | | --- | --- | | 总股本/流通股本（亿股）13.64 | / 7.09 | | 总市值/流通市值（亿元）933 | / 485 | | 52 周内最高/最低价 | 81.67 / 53.96 | | 资产负债率(%) | 41.9% | | 市盈率 | 21.44 | | 第一大股东 | 香港中央结算(代理人) | | 有限公司 | | 研究所 分析师:蔡雪昱 SAC 登记编号:S1340522070001 Email:caixueyu@cnpsec.com 分析师:张子健 SAC 登记编号:S1340524050001 Email:zhangzijian@cnpsec.com 青岛啤酒(600600) 深耕国内国际市场，坚定落 ...

Group 1 - The core viewpoint of the article highlights the emergence of 10 unicorn companies from Shandong province, with a focus on new industries such as semiconductors, software services, industrial internet, and renewable energy [3][4] - Qingdao has the highest number of unicorns in Shandong, with 6 companies listed, including GoerTek Microelectronics, which has a valuation of 20.5 billion yuan, ranking 395th globally [4] - Other notable companies from Qingdao include Nengchain Group with a valuation of 18.5 billion yuan, and Kaos, Teld, and others, showcasing a diverse range of sectors [4] Group 2 - The Hurun Research Institute identified a total of 1,523 unicorn companies globally, an increase of 70 companies (approximately 5%) from the previous year, with China ranking second with 343 companies [5] - The report indicates that 77% of unicorns are focused on software and services, particularly in fintech, software services, and AI, while 23% are in physical products, mainly in semiconductors, renewable energy, and health technology [5] - SpaceX is noted as the highest-valued unicorn globally, with a valuation increase of 1.2 trillion yuan, reaching 2.6 trillion yuan, while OpenAI has the fastest growth rate for the second consecutive year [5] Group 3 - The 2025 "China's 500 Most Valuable Brands" report lists 22 brands from Qingdao, with 5 entering the top 100, including Haier, Qingdao Beer, and Hisense [6] - Haier leads with a brand value of 573.517 billion yuan, ranking 3rd overall, while Qingdao Beer maintains its position as the top beer brand in China with a value of 280.355 billion yuan [6] - Other brands like Kaos and Double Star Tire also feature prominently, indicating strong brand presence and value in the Qingdao region [6]

Core Viewpoint - The event "Elephant Has New Voice" folk singer competition, co-hosted by Tsingtao Brewery and Elephant Folk, highlights the brand's strategy to connect deeply with young consumers through music and cultural integration [1][3][7]. Group 1: Event Overview - The final of the competition took place in Wuhan, featuring 15 music groups showcasing their talents, which infused vitality into the summer nights of the city [1]. - The competition included a diverse lineup of participants, from amateur musicians to professional bands, enhancing audience engagement and cultural resonance [3]. Group 2: Brand Strategy - Tsingtao Brewery aims to provide platforms and resources for young musicians, evolving its partnership with Elephant Folk from traditional beverage supply to collaborative scene creation [3][5]. - The brand is actively pursuing a younger demographic through the "Beer+" model, sponsoring music festivals and sports events, and creating customized activities [5][6]. Group 3: Product Innovation - Tsingtao Brewery's Pure Draft series is aligned with market trends, focusing on "fresh and crisp taste," optimizing brewing processes, and introducing lightweight packaging to meet the dual demands of quality and convenience from young consumers [6]. - The penetration rate of the Pure Draft series among the 25-35 age group has been consistently increasing, indicating the effectiveness of scenario-based marketing in driving brand youthfulness [6]. Group 4: Future Directions - As a century-old brand, Tsingtao Brewery is leveraging innovative approaches to release new brand potential, solidifying its leading position in music marketing and achieving a transition from channel penetration to cultural symbiosis [7]. - The company plans to deepen cross-industry collaborations, integrating with urban culture and trends to create diverse experiential value for consumers [7].

Group 1 - The core viewpoint of the article is the publication of food safety inspection results for the first quarter of 2025 in Qingjiangpu District, highlighting the compliance and non-compliance of various food products [3][4]. - A total of 299 food samples were inspected, with only 1 batch found to be non-compliant, indicating a high compliance rate of approximately 99.67% [3][4]. - The local market supervision administration has mandated the recall of the non-compliant product and required the responsible businesses to investigate the product's distribution and implement corrective actions [3][4]. Group 2 - The inspection covered various categories of food products, including pastries, snacks, and alcoholic beverages, with detailed records of the sampled items and their compliance status [4][5][6]. - Specific non-compliance issues included the presence of prohibited substances such as dehydroacetic acid and excessive total bacterial counts in certain products [4][5]. - The inspection results are part of ongoing efforts to ensure food safety and protect consumer health in the region [3][4].

General Overview - The document outlines the rules and procedures for the Nomination and Remuneration Committee of Qingdao Beer Co., Ltd, aiming to enhance the efficiency and decision-making quality of the committee [2][3]. Committee Composition - The committee consists of five directors, with independent directors making up more than half of the members, and at least one member of a different gender [3]. - The committee members are appointed by the board of directors, and the term of the committee members aligns with their term as directors [3][4]. Committee Responsibilities - The committee is responsible for reviewing the board's structure, assessing the qualifications of director candidates, and proposing remuneration policies for directors and senior management [4][5]. - It also monitors the implementation of corporate governance policies and ensures compliance with legal and regulatory requirements [5][6]. Meeting Procedures - The committee holds regular meetings at least once a year and can convene special meetings as needed [6][7]. - Decisions require the presence of at least three members, and resolutions must be passed by a majority [7][8]. Reporting and Documentation - The committee must report its decisions or recommendations to the board, and all meeting records must be maintained for at least ten years [8][9]. - The committee is tasked with ensuring confidentiality regarding the matters discussed in meetings [9][10]. Diversity Policies - The company emphasizes the importance of diversity within the board and workforce, considering various factors such as age, cultural background, and professional experience [10][11]. - The Nomination and Remuneration Committee is responsible for monitoring and reviewing the effectiveness of these diversity policies [11][12].

青岛啤酒股份有限公司 董事会提名与薪酬委员会工作细则 （于 2025 年 6 月 30 日举行的公司第十一届董事会 2025 年第一次临时会议上 经修订及获采纳通过） 第三条 本细则所称董事是指在公司任职的董事，而高级管理人员则包括董 事会聘任的总裁、副总裁、总酿酒师、财务总监、董事会秘书以及监管机关认定 的或经董事会决议确认为担任重要职务的其他人员。 第二章 委员会的组成 第四条 委员会由五名董事组成，其中独立董事人数应超过二分之一。委员 会应至少有一名不同性别的成员。 第五条 委员会委员由董事会委任。 第一章 总则 第一条 为健全和规范青岛啤酒股份有限公司（下称"公司"）董事会（下 称"董事会"）提名与薪酬委员会（下称"委员会"）的议事和决策程序，提高 委员会的工作效率和科学决策的水平，保证委员会工作的顺利进行，根据有关法 律、法规和规范性文件、《上海证券交易所股票上市规则》、《香港联合交易所有 限公司证券上市规则》（下称"《联交所上市规则》"）等公司上市地证券监管规 则和《青岛啤酒股份有限公司章程》（下称"《公司章程》"）及其附件《青岛 啤酒股份有限公司董事会议事规则》的有关规定，公司特设立委员会，并制 ...

证券代码：600600 证券简称：青岛啤酒 公告编号：2025-023 青岛啤酒股份有限公司 第十一届董事会 2025 年第一次临时会议决议公告 2. 为充分发挥青岛啤酒全球营销网络优势，同意公司控股子公司青岛啤酒 国际贸易有限公司（以下简称"青啤国际"）与青岛饮料集团有限公司（以下简 称"饮料集团"）及其控股子公司进行 2025 年度独家代理经销产品的日常关联交 易。 3. 同意公司控股子公司青岛九源科技有限公司（以下简称"九源科技"）与 青啤集团及其控股子公司进行 2025 年度提供技术服务的日常关联交易。 具体内容如下表所示： 单位：人民币万元 | 序 | 交易类别 | 关联人 | 本次预计金额 | 定价政策 | | --- | --- | --- | --- | --- | | 号 | | | 年度 （2025 | | 1 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 青岛啤酒股份有限公司（以下简称"公司"或"本公司"）第十一届董事会 2025 年第一次临时会议（以下简称"会议"）于 2025 年 6 月 25 日发 ...

Group 1 - The Hohhot Qingdao Beer Music Festival opened on June 28 and will last for 17 days until July 14, aiming to create an immersive experience combining music, food, culture, and interaction [1][3] - The festival features a 50-meter giant stage with advanced audio-visual technology, showcasing performances from renowned artists and traditional musicians, enhancing the overall entertainment experience [3][11] - The event includes various interactive sections such as trendy workshops, VIP brand experience areas, and gathering camps, offering local delicacies and popular foods to attendees [9][15] Group 2 - Qingdao Beer representatives stated that the festival innovatively combines traditional culture with modern trends, reflecting the brand's commitment to innovation [15] - The festival coincides with other major events in Hohhot, such as concerts and sports events, creating a city-wide celebration that enhances the immersive experience for visitors [16] - Hohhot is actively developing its night economy through events like music festivals, aiming to enrich nighttime consumption and promote the city as a modern consumption center [18]