证券代码：601965 证券简称：中国汽研 公告编号：临 2025-036 中国汽车工程研究院股份有限公司 关于召开 2025 年半年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 会议召开时间：2025 年 8 月 26 日(星期二)下午 15:00-16:00 会 议 召 开 地 点 ： 上 海 证 券 交 易 所 上 证 路 演 中 心 （ 网 址 ： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心网络互动 投资者可于 2025 年 8 月 19 日(星期二)至 8 月 25 日(星期一)16:00 前登录上 证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 ir@caeri.com.cn 进行提问。公司将在说明会上对投资者普遍关注的问题进行回答。 一、说明会类型 本次投资者说明会以网络互动形式召开，公司将针对 2025 年半年度经营成 果及财务指标的具体情况与投资者进行互动交流和沟通，在信息披露允许的范围 内就投资者普遍关注的问题进行回 ...

8月15日，沪深两融数据显示，中国汽研获融资买入额0.10亿元，居两市第1361位，当日融资偿还额0.07 亿元，净买入307.81万元。 融券方面，当日融券卖出0.07万股，净买入5.90万股。 最近三个交易日，13日-15日，中国汽研分别获融资买入0.10亿元、0.09亿元、0.10亿元。 ...

Group 1 - The automotive service sector increased by 0.42% on August 15, with Dezhong Automobile leading the gains [1] - The Shanghai Composite Index closed at 3696.77, up 0.83%, while the Shenzhen Component Index closed at 11634.67, up 1.6% [1] - Key stocks in the automotive service sector showed varied performance, with Dezhong Automobile closing at 7.33, up 2.23%, and Alate closing at 11.68, up 1.83% [1] Group 2 - The automotive service sector experienced a net outflow of 34.84 million yuan from main funds, while retail investors saw a net inflow of 48.01 million yuan [3] - The detailed fund flow indicates that speculative funds had a net outflow of 13.16 million yuan [3]

Market Overview - The automotive service sector experienced a decline of 2.05% on August 14, with 德众汽车 (Dezhong Automobile) leading the drop [1] - The Shanghai Composite Index closed at 3666.44, down 0.46%, while the Shenzhen Component Index closed at 11451.43, down 0.87% [1] Stock Performance - Key stocks in the automotive service sector showed the following closing prices and percentage changes: - 德众汽车: 7.17, -3.89% - 北巴传媒: 4.56, -3.39% - 阿尔特: 11.47, -3.37% - 申华控股: 1.88, -2.59% - 浩物股份: 4.90, -2.58% - 中汽股份: 6.32, -2.32% - 国机汽车: 6.39, -2.14% - 厦门信达: 5.99, -1.80% - 中国汽研: 4.19, -1.70% - 上海物贸: 11.97, -1.40% [1] Capital Flow - The automotive service sector saw a net outflow of 71.59 million yuan from institutional investors, while retail investors had a net inflow of 32.05 million yuan [1] - The following table summarizes the capital flow for selected stocks: - 浩物股份: Main net inflow of 14.04 million yuan, retail net outflow of 10.95 million yuan - 上海物贸: Main net inflow of 7.22 million yuan, retail net outflow of 18.13 million yuan - 中国汽研: Main net inflow of 4.04 million yuan, retail net outflow of 2.53 million yuan - 申华控股: Main net outflow of 1.80 million yuan, retail net inflow of 0.91 million yuan - 北巴传媒: Main net outflow of 2.79 million yuan, retail net outflow of 0.89 million yuan - 中汽股份: Main net outflow of 6.76 million yuan, retail net inflow of 9.28 million yuan - 国机汽车: Main net outflow of 12.51 million yuan, retail net inflow of 6.99 million yuan - 厦门信达: Main net outflow of 13.57 million yuan, retail net inflow of 3.84 million yuan - 交运股份: Main net outflow of 15.70 million yuan, retail net inflow of 15.50 million yuan - 阿尔特: Main net outflow of 43.76 million yuan, retail net inflow of 28.03 million yuan [2]

从资金流向上来看，当日汽车服务板块主力资金净流出7377.81万元，游资资金净流入1878.15万元，散户 资金净流入5499.66万元。汽车服务板块个股资金流向见下表： 证券之星消息，8月11日汽车服务板块较上一交易日上涨1.18%，中国汽研领涨。当日上证指数报收于 3647.55，上涨0.34%。深证成指报收于11291.43，上涨1.46%。汽车服务板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 601965 | 中国汽研 | 19.64 | 1.92% | 4.63万 | | 9073.96万 | | 600822 | 上海物贸 | 12.20 | 1.41% | 14.49万 | | 1.76亿 | | 000757 | 浩物股份 | 5.06 | 1.40% | 10.16万 | | 5122.77万 | | 301215 | 中汽股份 | 6.49 | 1.25% | 1 12.95万 | | 8342.10万 | | 300825 | 阿尔特 ...

Core Viewpoint - The unconventional collision test conducted by Li Auto for its newly launched i8 has sparked significant public debate regarding marketing ethics, industry standards, and brand competition, leading to a joint statement from Li Auto, China Automotive Engineering Research Institute, and Dongfeng Liuzhou Motor to advocate for self-regulation and integrity in the automotive industry [1][2][3]. Group 1: Incident Overview - The incident originated from a video shown at Li Auto's new car launch on July 29, where a collision test between the 2.6-ton Li i8 and an 8-ton Dongfeng Liuzhou truck was presented, showcasing the i8's passenger cabin integrity [2][3]. - Following the video release, Dongfeng Liuzhou issued a statement on July 31, criticizing the test for being misleading and damaging to its brand image [3]. - On August 3, both China Automotive Engineering Research Institute and Li Auto responded, clarifying that the test was not intended to evaluate the safety of other brands [3]. Group 2: Joint Statement and Industry Response - On August 6, a joint statement was released by the three parties to clarify facts, eliminate misunderstandings, and maintain a healthy industry environment [1][3]. - Li Auto apologized for the unintended negative impact on Dongfeng Liuzhou's brand and committed to taking measures to prevent similar controversies in the future [3][4]. - Dongfeng Liuzhou emphasized its commitment to high-quality products and compliance with legal standards, rejecting unfair competition [4]. Group 3: Industry Implications - The incident highlighted the need for industry-wide cooperation for high-quality development, with experts acknowledging the importance of the joint statement in addressing the controversy [2][5]. - The collision test raised questions about the appropriateness of comparing vehicles across different categories, as standard testing typically does not include such comparisons [5]. - The event unexpectedly increased visibility for Dongfeng Liuzhou, leading to a surge in social media engagement and brand awareness [6]. Group 4: Market Performance - The commercial vehicle market, particularly heavy trucks, showed strong performance in July, with sales reaching 83,000 units, a 42% year-on-year increase [6][7]. - The overall commercial vehicle production and sales for the first half of the year were 2.099 million and 2.122 million units, respectively, reflecting growth of 4.7% and 2.6% year-on-year [6].

Market Overview - The automotive service sector experienced a decline of 0.57% on August 8, with Altec leading the drop [1] - The Shanghai Composite Index closed at 3635.13, down 0.12%, while the Shenzhen Component Index closed at 11128.67, down 0.26% [1] Stock Performance - Notable stock performances include: - Altec (300825) closed at 11.87, down 2.14% with a trading volume of 216,900 shares and a turnover of 258 million yuan [2] - Shanghai Wumao (600822) closed at 12.03, up 0.25% with a trading volume of 100,600 shares [2] - Xiamen Xinda (000701) closed at 6.18, down 0.96% with a trading volume of 188,900 shares and a turnover of 117 million yuan [2] Capital Flow - The automotive service sector saw a net outflow of 58.69 million yuan from institutional investors, while retail investors contributed a net inflow of 46.97 million yuan [2] - The capital flow for individual stocks indicates: - Altec had a net outflow of 41.23 million yuan from institutional investors, while retail investors had a net inflow of 25.82 million yuan [3] - Xiamen Xinda experienced a net outflow of 20.08 million yuan from institutional investors, with a net inflow of 16.44 million yuan from retail investors [3]

Group 1 - The core incident involving Li Auto i8 colliding with an 8-ton truck has reached a resolution, with Li Auto, China Automotive Research, and Dongfeng Liuzhou Motor issuing a joint apology [1][4] - The incident showcased the passive safety of the Li Auto i8, but the marketing execution was criticized for not being flawless, leading to a situation described as "not a defeat, but hard to call a success" [2][4] - Li Auto expressed regret for the negative publicity affecting Dongfeng Liuzhou Motor's brand and clarified that there was no intention to question the safety of their vehicles [4][14] Group 2 - The marketing strategy of car companies often involves comparing their products with third-party brands, which can be tricky to navigate without offending competitors [6][7] - Successful marketing examples include Xiaomi, which effectively compared its vehicles with competitors like Tesla and Porsche, gaining consumer recognition and praise from peers [7][8] - The automotive industry is experiencing a trend of "downward competition," including price wars and supply chain pressures, leading to significant financial losses [20][21] Group 3 - The negative impact of marketing "mutual blackening" is highlighted, as it diverts resources from R&D to public relations, ultimately harming the industry's innovation potential [18][19] - The automotive sector's focus should shift from price and marketing wars to value-driven competition, emphasizing technological advancement and product quality [21]

Core Viewpoint - The joint statement from Li Auto, China Automotive Technology & Research Center, and Dongfeng Liuzhou Motor aims to address the controversy surrounding the crash test of the Li Auto i8, highlighting the need for clarity in legal boundaries regarding advertising and competition [1][6]. Group 1: Joint Statement and Apologies - Li Auto and China Automotive Technology & Research Center issued apologies for the potential brand association risks caused by the dissemination of related content [1]. - Dongfeng Liuzhou Motor called for the resistance of unfair competition and adherence to legal and compliant business practices [1]. Group 2: Legal Implications - The initial video presentation by Li Auto may lead to consumer concerns regarding the safety of Dongfeng Liuzhou Motor's "Chenglong" trucks, potentially harming its reputation [2]. - The current laws on unfair competition and advertising need to be examined, particularly whether the initial video constitutes infringement or violates the Advertising Law [3][4]. Group 3: Advertising Law Violations - If the crash test parameters were not fully disclosed, it could violate the principle of advertising authenticity as per the Advertising Law, potentially leading to claims of false advertising [3][4]. - Selectively showcasing favorable footage without disclosing critical parameters may result in misleading promotion [3]. Group 4: Risk Mitigation Strategies - Li Auto should publicly disclose complete test parameters and clarify that results pertain only to specific scenarios [5]. - China Automotive Technology & Research Center could issue a written statement emphasizing that the tests were conducted per the client's requirements [5]. - Dongfeng Liuzhou Motor may consider third-party testing of its trucks to validate safety claims and guide public perception regarding non-standard tests [5]. Group 5: Industry Lessons - The incident serves as a warning for companies to ensure that promotional content is grounded in factual accuracy and to respect legal boundaries in competitive practices [6]. - Companies should strive for transparency and integrity in advertising to foster a fair competitive environment in the automotive industry [6].

Core Viewpoint - The article discusses the resolution of a public controversy involving Li Auto, China Automotive Research, and Dongfeng Liuzhou Motor, highlighting the implications of the incident on brand visibility and industry dynamics [4][11][29]. Group 1: Incident Overview - On August 6, 2025, a joint statement was released by Li Auto, China Automotive Research, and Dongfeng Liuzhou Motor, addressing the collision test incident involving the Li Auto i8, with both Li Auto and China Automotive Research apologizing [4]. - The incident generated significant online attention, with over a hundred related topics on Weibo and cumulative reading exceeding one billion [11][12]. Group 2: Impact on Brands - The incident notably increased the visibility of Li Auto and China Automotive Research, while Dongfeng Liuzhou Motor, which was indirectly involved, saw a surge in search interest, with a 25-fold increase in search volume on Baidu [12]. - Dongfeng Liuzhou Motor's Douyin account gained nearly 30,000 new followers in a single day, with average live stream viewership reaching 243,000, a 13-fold increase compared to the previous month [12]. Group 3: Marketing and Industry Dynamics - The article highlights a trend in the automotive industry where brands leverage unexpected events for marketing, as seen with the significant increase in visibility for brands like Dongfeng Liuzhou Motor following the incident [18][19]. - Experts suggest that the incident presents an opportunity for Dongfeng Liuzhou Motor to enhance its market share in the commercial vehicle sector, emphasizing the importance of capitalizing on such unexpected visibility [28]. Group 4: Future Considerations - The article raises concerns about the unresolved questions surrounding the collision test, indicating that the public discourse may continue as the core issues remain unaddressed [31][32]. - It emphasizes the need for companies to balance the pursuit of visibility with ethical considerations and genuine consumer needs, suggesting that maintaining a strong value proposition is crucial for long-term trust [32].