Core Viewpoint - The gaming industry is experiencing a resurgence, driven by favorable policy changes and emerging growth opportunities, despite previous regulatory challenges and market saturation [2][10][13]. Group 1: Market Performance - The gaming index has risen significantly, increasing nearly 2000 points (over 30%) since April [2]. - Several gaming companies have seen substantial stock price increases, with Youzu Network up over 60%, Perfect World up over 50%, and Gigabit up over 40% [2]. - The overall gaming market in China is projected to reach a record revenue of 455.06 billion yuan in 2024, with a compound annual growth rate of 26.8% over the past two decades [14]. Group 2: Regulatory Environment - Recent policy changes, including the introduction of new undergraduate programs like "Game Art Design," indicate a shift in societal perception of gaming [6][8]. - Shenzhen has implemented supportive measures for gaming companies, including one-time rewards of up to 10 million yuan and efficient game license application processes [9][10]. - The gaming industry has seen a significant reduction in company closures compared to previous years, suggesting a more favorable regulatory environment [11][13]. Group 3: Emerging Growth Areas - Mini-games have emerged as a new growth engine, contributing significantly to market revenue, with their market share increasing from less than 1% in 2021 to over 10% in 2024 [21]. - The demand for high-quality gaming hardware is rising, with 78.51% of users considering upgrading their devices due to performance needs [27]. - The IP economy is becoming increasingly important, with successful franchises like "Genshin Impact" generating over $5 billion in revenue in 2024, highlighting the potential for sustained profitability through IP management [38][42]. Group 4: Future Outlook - The gaming industry is expected to see a positive trend with over 30 new games scheduled for release during the summer, indicating a robust pipeline of new content [44]. - Companies with strong IP management capabilities and those focusing on niche markets, such as otome games and party games, may stand out in the evolving landscape [45].

Core Viewpoint - The Chinese gaming market is experiencing significant growth, with a projected market size of 857.04 billion yuan in Q1 2025, reflecting a year-on-year increase of 17.99% [1]. Group 1: Market Performance - In April 2025, the Chinese gaming market size reached 273.51 billion yuan, showing a year-on-year growth of 21.93% and a month-on-month increase of 2.47% [1]. - The gaming industry is characterized by high demand driven by consumer sentiment, with trends such as "self-consumption" leading to increased engagement in gaming for enjoyment and achievement [1]. Group 2: Product Supply - In 2024, a total of 1,416 game licenses were issued, marking a 32% year-on-year increase, with an average of 118 licenses granted per month [2]. - The game license inventory is expanding, with notable titles from major companies like Tencent and NetEase, indicating a robust pipeline of new games [2]. Group 3: New Game Launches - New games are performing well, with titles like "暴吵萌厨" and "伊瑟" achieving high rankings in the iOS free game charts shortly after their release [3]. - Century Huatong's new game "Kingshot" has seen its revenue double month-on-month, reaching over 75 million USD in cumulative revenue within three months of launch [3]. Group 4: Policy Support - The Zhejiang provincial government has introduced measures to support the internationalization of the gaming industry, which includes 20 specific initiatives aimed at enhancing global competitiveness [4]. - The policy support is expected to further stimulate growth in the gaming sector, aligning with the upward product cycle and performance recovery [4]. Group 5: Recommended Companies - Key companies recommended for investment include Xindong Company, Kaixin Network, and NetEase, among others, which are expected to benefit from the industry's growth [5].

Summary of the Conference Call on the Gaming Industry Industry Overview - The A-share gaming companies are currently undervalued, with second-tier companies valued at approximately 15-18 times earnings, compared to 30 times for similar companies in Hong Kong, indicating potential for valuation improvement [1][3] - The competitive landscape in the gaming industry is easing, providing ample market space for second-tier companies [1] - The gaming industry is experiencing a recovery in demand, with a monthly growth rate of 22% in April, highlighting the growth potential of the sector [1][9] Key Insights - Mid-sized gaming products have exceeded expectations, such as Giant Network's "Supernatural Action Group" and G-bits' "M88," significantly improving profitability and positively impacting company financials [1][4] - The sales expense ratio for gaming companies has decreased year-on-year, with diverse marketing strategies like live streaming and community marketing reducing costs and improving ROI [1][8] - Major gaming companies are focusing on the operation of existing games rather than launching new big titles, creating opportunities for smaller companies to thrive in niche markets [1][10] Notable Products and Performance - Giant Network's "Supernatural Action Group" has achieved a monthly revenue of approximately 30-50 million, relying on word-of-mouth and minimal advertising [5][18] - G-bits' "M88" is expected to generate 150-200 million in its first month, contributing significantly to quarterly reports [5][20] - The game "Friendship Time" has shown strong performance, reaching the top of free charts, indicating a shift in the market dynamics favoring smaller developers [2][6] Market Dynamics - The supply side of the gaming industry has relaxed, with an increase in the number of game approvals, and the demand side is showing signs of recovery [9][14] - The overall gaming industry has maintained double-digit growth from January to April 2025, despite concerns about data accuracy due to low base effects from the previous year [11] Investment Opportunities - The gaming sector is currently valued at 15-20 times earnings, making it attractive compared to other high-valuation sectors [13][28] - Recommended companies include Giant Network, Kingsoft, and G-bits, with potential for further growth and investment returns [27] Policy Environment - Local governments have introduced supportive policies for the gaming industry, contributing to a more favorable policy environment [14] Future Outlook - The gaming industry is expected to continue its growth trajectory, with new product launches and existing titles maintaining strong performance [15][19][25] - The anticipated release of new titles like Tencent's "Fearless Covenant" and Kingsoft's "解神机" is expected to further enhance market dynamics [15][19] Conclusion - The gaming industry is positioned for growth with favorable market conditions, supportive policies, and a shift in competitive dynamics, making it an attractive sector for investment.

Group 1 - The gaming sector is experiencing strong growth, with related products such as the gaming ETF (516010) rising over 5% during trading [1] - The IP toy sector is gaining momentum, highlighted by the auction of a Labubu collectible for 1.08 million yuan, indicating the potential value of IP [3] - Companies are increasingly focusing on the "millet economy" and integrating their products with IP toys, leading to an expansion of the industry chain [3] Group 2 - The new product cycle in the gaming industry is ongoing, with improved competition dynamics and several mid-sized games performing well after their launch [4] - Notable new games include Giant Network's "Supernatural Action Group" and G-bits' "Staff Sword Legend," both quickly entering the bestseller lists [4] - The collaboration between Kuaishou's Keling AI and NetEase's "Nirvana in Fire" is expected to enhance user experience by integrating AI technology into gaming social features [4] Group 3 - The commercial value of upstream IP and downstream channel companies is anticipated to increase due to the expansion of China's new consumer market and AI-driven media technology [4] - Investors are encouraged to consider the gaming ETF (516010) as a potential investment opportunity [4]

Group 1 - The A-share gaming sector experienced a significant rally, with companies such as Electric Soul Network and Giant Network rising over 6% [1] - Other companies in the sector, including Sheng Tian Network, G-bits, and Xinghui Entertainment, also saw notable increases in their stock prices [1]

Investment Rating - The report maintains a "Buy" rating for the media industry [5] Core Insights - The media industry (Shenwan) saw a weekly increase of 1.55%, ranking 4th among industries, while the Shanghai Composite Index and Shenzhen Component Index both fell by 0.25% and 0.60% respectively [12][18] - Key companies such as Yuanlong Yatu, Chuanwang Media, and Giant Network showed strong performance, with notable weekly gains [18] - The gaming sector continues to thrive, with 33 Chinese companies making it to the global mobile game publisher revenue list, collectively earning $20.2 billion, accounting for 36.6% of the total revenue [29] Summary by Sections Market Performance - The media industry experienced a weekly increase of 1.55%, outperforming the Shanghai Composite Index and Shenzhen Component Index, which fell by 0.25% and 0.60% respectively [12] - The gaming sector saw a 2.57% increase, while advertising and film sectors also reported gains [12][18] Key Industry Data AI Application Data - Gemini's web access increased by 28.9% in May, ranking third among AI products, while Sora's access surged by 121.25% [22] - The top five AI products in China include DeepSeek, Nano AI Search, Doubao, Qwen.ai, and Baidu Wenku [24] Gaming Data - The top three mobile games as of June 12, 2025, are "Honor of Kings," "Mingchao," and "Peace Elite" [27] - The newly launched game "Zhang Jian Chuan Shuo" ranked 15th on the iOS bestseller list [27] - Tencent remains the top mobile game publisher, with "Delta Action" showing a 29% increase in revenue [29] Film Data - The total box office for the week of June 7-13, 2025, was 244 million yuan, with "Mission: Impossible 8" leading the box office [34] - Upcoming films for the summer season are generating significant attention, particularly "Breakup List" [35] Key Industry Events and Announcements - The Zhejiang Provincial Government issued measures to support the overseas expansion of the gaming industry, effective July 10, 2025 [38] - Tencent Music announced plans to acquire Ximalaya for $12.6 billion in cash and stock [38] - Chinese Online launched the "XIAOYAO" platform for international creators, focusing on AI-assisted writing [38]

Core Insights - 2024 is seen as a pivotal year for the gaming industry, with companies facing challenges due to market shifts and increased competition [1] - A total of 30 publicly listed gaming companies reported impairment losses, indicating significant operational issues and reduced goodwill [1] - The trend of startups heavily investing in single products has led to many failures, particularly among newer companies [2] Group 1: Impairment Losses and Company Performance - Guangzhou Zhuoyou reported an impairment loss of approximately 26.66 million yuan due to poor performance of its game "One Piece: Dream Pointer," which was launched in April 2023 and subsequently taken down [3][5] - Chengdu Fanpas faced an impairment loss of about 4.31 million yuan, primarily due to the failure of its second game "Leap Rainbow Mirror," which was released in June 2023 [7][9] - Shanghai Mumu reported an impairment loss of approximately 16.79 million yuan, attributed to the underperformance of its game "Galaxy Explorers: New Home" [10][11] Group 2: Market Challenges and Competitive Landscape - The gaming market is increasingly saturated, making it difficult for new entrants to compete against established products, even with strong backing from major investors [18][26] - Companies like Shanghai Wuwei and Shanghai Yuelong Zhiyu are struggling due to poor performance of their flagship titles, leading to significant impairment losses [19][24] - The report highlights that many companies are facing a lack of clear financing plans and ongoing losses, which complicates their ability to recover [9][10] Group 3: Investment Trends and Strategic Shifts - Investment strategies among listed companies are shifting, with some focusing on expanding their strengths while others are exploring new areas [47][48] - Companies like Perfect World and Ke Ying Network are adjusting their investment approaches in response to market conditions, indicating a cautious outlook [48][49] - The overall trend suggests a cooling investment climate, impacting both established and emerging companies in the gaming sector [48]

Core Viewpoint - The A-share gaming stocks are experiencing significant activity, with notable gains in several companies following the announcement of supportive measures for the gaming industry from the Zhejiang Provincial Department of Commerce [1] Group 1: Market Activity - A-share gaming stocks are active in the morning session, with Giant Network hitting the daily limit up [1] - Other companies such as G-bits, Xunyou Technology, Perfect World, Iceberg Network, Kaiying Network, Shenzhou Taiyue, and Zhangqu Technology also saw increases [1] Group 2: Policy Support - The Zhejiang Provincial Department of Commerce, along with 17 other departments, issued measures to support the overseas expansion of the gaming industry [1] - These measures will take effect starting July 10, 2025 [1]

Investment Rating - The report maintains a "Buy" rating for key companies in the media sector, including 吉比特 (G-bits), 恺英网络 (Kying Network), and 姚记科技 (Yaoji Technology) [8][19][31]. Core Insights - The media industry has shown a weekly increase of 2.59%, ranking 7th among various sectors, outperforming the Shanghai Composite Index and the CSI 300 Index [2][11]. - The AI sector continues to thrive, with significant growth in subscription revenues for products like ChatGPT, which reached an annualized revenue of $1.25 billion, reflecting a 20% month-over-month increase [3][23]. - 吉比特's new game, 《杖剑传说》, has entered the iOS bestseller list, ranking 11th, indicating strong market performance [4][31]. - The film industry saw a total box office of 460 million yuan during the Dragon Boat Festival, a year-on-year increase of 20.1%, with the top film, 《碟中谍 8：最终清算》, grossing 191 million yuan [39][41]. Summary by Sections Market Performance - The media sector's weekly performance from May 31 to June 7 shows a 2.59% increase, with the gaming sector leading at 4.12% [11][19]. - Key stocks such as ST 联合 and 湖北广电 saw significant gains, with increases of 21.36% and 20.41% respectively [19][20]. AI Sector - In May 2025, ChatGPT's annualized subscription revenue reached $1.25 billion, with a 14.38% year-over-year growth [23][24]. - Chinese AI applications like 百度网盘 and 夸克 ranked among the top ten globally in monthly active users, with 百度网盘 reaching 153.14 million users [25][28]. Gaming Sector - 吉比特's new game, 《杖剑传说》, has achieved notable success, ranking 11th on the iOS bestseller list as of June 5 [31][32]. - The gaming market continues to show robust performance, with major titles like 《王者荣耀》 and 《和平精英》 leading the sales charts [31][32]. Film Sector - The total box office for the Dragon Boat Festival reached 460 million yuan, with a significant contribution from the top film, which accounted for 41.5% of the total box office [39][41]. - Over 60 films have been scheduled for the upcoming summer season, indicating a strong pipeline for the film industry [39][41].

Core Viewpoint - A major operational incident occurred in the game "Yinian Xiaoyao" under the A-share game company Gigabit, where game items worth approximately 500,000 yuan were mistakenly distributed to all players, leading to significant disruptions in the game's economy and balance [3][5]. Group 1: Incident Details - On May 31, during the Dragon Boat Festival, "Yinian Xiaoyao" mistakenly issued 99,000 high-value items called "Any Treasure Box" to all players due to human error, valued at around 500,000 yuan [3][5]. - The project team initiated an emergency response on the same day and announced on June 2 that they would not implement the common industry practice of a "full server rollback," but instead opted for a "point-to-point rollback" for affected players [5][6]. - Players who received the erroneous items were temporarily banned from listing on the official trading platform, and the project team offered compensation of 20 "Any Treasure Boxes" to affected users [5][6]. Group 2: Financial Performance - Gigabit's annual report indicated that "Yinian Xiaoyao" generated 596 million yuan in revenue for 2024, a decrease of 42.49% from 1.036 billion yuan in 2023, making it the worst-performing among Gigabit's three major games [6][7]. - Overall, Gigabit reported a revenue of 3.696 billion yuan in 2024, down 11.69% year-on-year, with net profit declining by 16.02% to 945 million yuan [7][8]. - In the first quarter of 2025, "Yinian Xiaoyao" continued to see a revenue decline of 22.94%, while the company benefited from the launch of a new game, "Wanjian Changsheng," leading to a 22.47% increase in overall revenue [8]. Group 3: Industry Context - The incident highlights a recurring issue in the gaming industry, where operational errors can lead to significant player dissatisfaction and potential loss of users, as seen in previous cases with other major games [9]. - Industry analysts emphasize the importance of implementing tiered review systems before large operational changes to minimize errors and ensure effective crisis management following incidents [9].