Summary of the Conference Call for Mao Geping Company Overview - Mao Geping is positioned as a high-end luxury beauty brand, leveraging the founder's unique makeup techniques to establish a premium brand identity. In 2023, it held a market share of 1.8% in China's high-end beauty sector, ranking 12th overall and being the only domestic brand in the top 15 [2][4]. Industry Insights - The Chinese beauty market is projected to exceed 800 billion RMB by 2028, with a compound annual growth rate (CAGR) of 8.6%. The high-end beauty market is expected to grow even faster, reaching 300 billion RMB [3][17]. - The average per capita spending on cosmetics in China is significantly lower than in developed countries, indicating substantial growth potential [10]. Key Points Brand Positioning and Strategy - Mao Geping's differentiation strategy is built on the founder's personal brand and unique makeup techniques, creating a barrier for competitors in the domestic beauty market [4]. - The company has established a robust channel strategy with 378 self-operated counters and 2,800 beauty consultants, enhancing customer experience and loyalty [2][5]. Product Categories - The makeup category is stable, projected to account for 59.3% of revenue in 2024, with 337 SKUs including popular items like the Light-Feeling Foundation [2][5]. - The skincare category shows growth potential, currently offering 50 SKUs, with products like luxury caviar masks gaining traction [5][12]. Customer Demographics - The core customer base consists of refined mothers and young professionals aged 25-40, with a high membership repurchase rate exceeding 90% [10]. Revenue Growth and Financial Performance - From 2021 to 2024, the company expects a revenue CAGR of 35% and a net profit CAGR of 39%. Forecasts for 2025-2027 indicate revenue growth rates of 34.5%, 28.4%, and 23.6%, respectively [3][22]. - The company’s revenue from online channels is projected to reach 17.8 billion RMB in 2024, accounting for 47.8% of total sales, while offline channels are expected to generate 19.5 billion RMB, making up 52.2% [16]. Marketing and Brand Development - Strategic collaborations with cultural institutions and influencers, such as the Palace Museum and Sephora, are aimed at enhancing brand image and market penetration [9]. - The company actively engages in social media marketing, with significant followings on platforms like Xiaohongshu and Douyin, to build brand awareness [16]. Future Directions - Future revenue growth is anticipated from channel expansion, product diversification, and enhancing brand influence through strategic partnerships and training initiatives [18][20]. - The company aims to enter overseas markets by establishing department store counters and online stores to capture additional market share [20]. Profitability and Cost Management - Profit growth is driven by optimizing product mix, improving cost control, and enhancing production efficiency, which is expected to increase brand premium and market share [21]. Conclusion Mao Geping is well-positioned to capitalize on the growing high-end beauty market in China, supported by a strong brand identity, innovative product offerings, and effective marketing strategies. The company's focus on customer experience and strategic partnerships will likely drive future growth and profitability.

食品饮料板块盘中强势拉升，截至收盘，品渥食品涨近13%，香飘飘、有友食品、西麦食品等涨停；盐 津铺子涨近6%，盘中一度涨超8%逼近百元大关，创出历史新高。 | 代码 | 名称 | | 涨幅% | 现价 | 沿线走 | 采价 | 卖价 | 总量 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 300741 华宝股份 | | | R 20.02 | 20.56 | 3.43 | 20.56 | | 207805 | | 300892 | 品渥食品 | R | 12.84 | 38.40 | 4.37 | 38.40 | 38.42 | 162601 | | 603711 | 香飘飘 | | 10.04 | 15.02 | 1.37 | 15.02 | l | 139192 | | 603697 有友食品 | | . | 10.01 | 15.93 | 1.45 | 15.93 | l | 368377 | | 002956 | 四菱食品 | | 10.00 | 24.31 | 2.21 | 24.31 | - | 87492 | | 6004 ...

6月4日连板股分析：连板股晋级率33% 新消费概念持续走强 今日共71股涨停，连板股总数20只，其中三连板及以上个股5只，上一交易日共15只连板股，连板股晋级率33.33%（不含ST股、退市股）。个股方面，全市 场超3900只个股上涨，近百股涨超9%，但高位股表现差强人意。德邦股份断板，市场连板高度仍维持在5板，御银股份虽然最终晋级5板，但分歧巨大，全 天炸板14次。此外，均瑶健康、百利电气、滨海能源等热门人气股大幅冲高回落，盲目追高导致的亏钱效应剧烈。板块方面，港股消费市场迎来爆发，"消 费品F4"泡泡玛特、毛戈平、蜜雪集团、老铺黄金齐创新高，年内涨幅均超100%，受港股带动，A股新消费概念持续走强，食品饮料方向的乐惠国际7天5 板、有友食品6天3板，黄金首饰方向的菜百股份5天3板，萃华珠宝、潮宏基2连板。 | 其他涨停 | 国芳集团5天3板（零售+IP经济） | | --- | --- | | | 汇金股份4天2板 (摘帽) | | | 康盛股份4天2板（无人车辆+液冷IDC） | | 连板数 | 晋级率 | | 2025-6-4 | | --- | --- | --- | --- | | 4进5 | 1 ...

Group 1 - The beauty and personal care sector has seen the highest growth in the Shenyin Wanguo industry since 2025, with an increase of 11.17% [1] - Notable stock performances in the A-share market include Lafang with a rise of 93.76%, Runben with 72.08%, and Haoyue Care with 58.81% [1] - In the Hong Kong market, Mao Geping has experienced a remarkable increase of over 118% this year, with its stock price quadrupling since its listing in December last year [1] Group 2 - Mao Geping is the only listed company in China focused primarily on makeup products, founded by renowned makeup artist Mao Geping in 2000 [2] - The company operates two main business segments: makeup artistry training and product sales [2] Group 3 - The makeup artistry training segment was the earliest developed business of Mao Geping Group, with the first school established in 2000 [3] - The training business has seen a decline in revenue contribution, peaking at 5.2% in May 2021, while other years remained below 4% [3] Group 4 - Mao Geping Group's primary brands include "Mao Geping" and "Zhi Ai Zhong Sheng," with the former positioned as a high-end brand and the latter as a cost-effective option [4] - The Mao Geping brand has consistently contributed over 96.5% to product sales from 2021 to 2023 [4] Group 5 - The Mao Geping brand is defined as high-end, with prices typically exceeding the industry average by at least 50% [7] - The company has adopted a strategy of offline expansion followed by online sales, with nearly equal revenue contributions from both channels by 2024 [8][9] Group 6 - By the end of 2024, Mao Geping had established 409 counters nationwide, employing 2,800 staff members [9] - The company plans to open 30 new counters annually, raising concerns about the efficiency of its expansion strategy [10] Group 7 - In 2024, Mao Geping achieved revenue of 3.885 billion yuan, a year-on-year growth of 34.61%, with a profit margin of 84.4% [14] - The company maintains a low R&D expenditure of less than 1%, relying on third-party ODM for production [17] Group 8 - Mao Geping's sales expenses over the past four years totaled 1.9 billion yuan, accounting for 49% of revenue, indicating a strong brand premium rather than purely marketing-driven sales [19] - The company’s marketing and promotion expenses in 2024 were 867 million yuan, reflecting a significant increase from the previous year [21] Group 9 - The membership model of Mao Geping offers personalized makeup services, contributing to a higher repurchase rate of 31%, which is above the industry average [26] - The training business has produced over 150,000 graduates, with a revenue of 152 million yuan in 2024 [32] Group 10 - Mao Geping's unique brand positioning and the founder's influence have created a significant competitive advantage, making it difficult for competitors to replicate its success [27][28] - The brand has redefined Chinese aesthetic standards, establishing a strong market presence and consumer loyalty [35]

Group 1 - The reducer concept sector declined by 3.18%, ranking among the top declines in concept sectors, with companies like Jingjin Electric, Dongfeng Technology, and Guangyang Co. experiencing significant drops [1][2] - Among the reducer concept stocks, three companies saw price increases, with Inner Mongolia First Machinery Group rising by 1.96%, Bohai Automobile by 1.32%, and Yingboer by 0.70% [1][2] Group 2 - The reducer concept sector experienced a net outflow of 3.019 billion yuan, with 85 stocks seeing net outflows, and 8 stocks exceeding 100 million yuan in outflows [2][5] - The stock with the highest net outflow was Shanzi Gaoke, with a net outflow of 421 million yuan, followed by Wuzhou Xinchun, Shanghai Electric, and Zhongding Co. with net outflows of 163 million yuan, 134 million yuan, and 129 million yuan respectively [2][5] - The top net inflow stocks in the reducer concept included Yingboer, Inner Mongolia First Machinery Group, and Bohai Automobile, with net inflows of 20.31 million yuan, 16.07 million yuan, and 15.51 million yuan respectively [5]

证券代码：603667 证券简称：五洲新春 公告编号：2025-042 浙江五洲新春集团股份有限公司关于部分募集资金专户完成销户的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 一、募集资金基本情况 经中国证券监督管理委员会《关于核准浙江五洲新春集团股份有限公司非公开发行A股股票的批复》 （证监许可[2022]2136号）核准，公司于2023年7月非公开发行A股股票40,298,507股，发行价为每股人 民币13.40元，共计募集资金总额539,999,993.80元，扣除发行费用（不含增值税）人民币8,776,509.43元 后，本次发行募集资金净额为531,223,484.37元。上述款项已于2023年7月20日到公司募集资金专户，天 健会计师事务所（特殊普通合伙）对专户的募集资金到账情况进行了验资，并出具了"天健验（2023） 380号"《验资报告》。 公司已对募集资金进行专户存储管理，与存放募集资金的商业银行、保荐人签订了《募集资金专户存储 三方监管协议》（以下简称"《三方监管协议》"），并协同募投项目实施主体的 ...

Core Insights - The Chinese beauty market is gradually recovering, with a 7.2% year-on-year increase in cosmetic retail sales in April, reaching 30.9 billion yuan, marking four consecutive months of growth [1] - Despite the recovery, consumer purchasing behavior is shifting towards brands with strong loyalty and high repurchase rates, as evidenced by the absence of previously popular white-label brands in current sales rankings [1][2] - The CBI500 brand ranking, based on actual consumer purchasing behavior, highlights that brands with deep-rooted consumer recognition and value are outperforming others [2][4] Market Trends - Demand in the beauty sector continues to grow, but consumers are increasingly gravitating towards brands that offer real value [2] - The CBI500 ranking utilizes a quantitative approach to assess brands based on sales, pricing, search popularity, and user reviews, moving beyond traditional metrics like market capitalization [4][18] - The rise of white-label brands has been short-lived, with many failing to maintain consumer trust and brand value over time [9][8] Brand Development - The beauty industry is entering a "golden age" where brand value and product innovation are crucial for sustained growth [13][18] - Established brands are focusing on enhancing their brand power while new brands are prioritizing brand building to improve market competitiveness [13][17] - The CBI500 ranking indicates that brands like Proya and Natural Hall have successfully established strong consumer recognition through unique product offerings and innovation [10][17] Consumer Behavior - Consumers are increasingly seeking brands that provide genuine value rather than just low prices or promotional offers [10][16] - The success of brands in the recent Tmall 618 sales event aligns with the CBI500 rankings, indicating a preference for established brands with strong market presence [10][17] - The shift in consumer behavior emphasizes the importance of brand loyalty and the need for brands to innovate continuously to meet evolving consumer demands [18] Future Outlook - The beauty industry is expected to focus on brand value and product innovation as key drivers of growth in the coming years [18] - E-commerce platforms like Tmall are actively supporting quality and original brands, aiming to foster brand growth through various incentives [16][17] - Brands that can adapt to market changes and prioritize innovation will likely thrive in the competitive landscape ahead [18]

证券代码：603667 证券简称：五洲新春 公告编号：2025-042 浙江五洲新春集团股份有限公司 截止本公告披露日，公司募集资金专项账户的存续情况如下： | 序 号 | 开户行 | 账号 | 用途 | 状态 | | --- | --- | --- | --- | --- | | 3 | 浙江新昌农村商业银行股 份有限公司 | 201000320085902 | 年产 万件 2200 4 兆瓦（MW）以上风电机组精 密轴承滚子技改项目 | 已销 户 | | 4 | 中国农业银行股份有限公 | 19525201041818188 | 年产 万件 2200 4 兆瓦（MW）以上风电机组精 | 已销 | | | 司新昌县支行 | | 密轴承滚子技改项目 | 户 | | 5 | 上海浦东发展银行股份有 限公司绍兴嵊州支行 | 85090078801400000788 | 年产870万件汽车热管理系统零部件及570万件 家用空调管路件智能制造建设项目 | 本次 销户 | | 6 | 中国农业银行股份有限公 司新昌县支行 | 19525201045888880 | 线控执行系统核心零部件研发与产业化项目 | 存续 | ...

Investment Rating - The report maintains a "Positive" investment outlook for the beauty and personal care industry, emphasizing the potential of domestic brands in the offline channel [3]. Core Insights - The report highlights the transformation of offline channels as a key growth driver for beauty brands, especially in the context of slowing e-commerce growth [4][5]. - It identifies the need for brands to enhance their offline presence to create a differentiated competitive advantage [5][7]. Summary by Sections 1. Online Channel Competition Intensifies, Offline Channel Advantages Emerge - E-commerce growth is slowing, with China's physical goods online retail expected to reach 13.1 trillion yuan in 2024, growing at 6.5% [4][15]. - The number of internet users in China is projected to reach 1.108 billion by the end of 2024, with an internet penetration rate of 78.6% [4][15]. - New consumption policies are being implemented to boost offline consumption, enhancing brand influence and customer engagement [4][27]. 2. Multi-Dimensional Analysis of Offline Channel Formats - Offline channels serve both sales and brand marketing functions, with a variety of formats emerging to meet consumer needs [40]. - High-end beauty counters are experiencing a phase of quality improvement, with a significant increase in average sales per counter from 3.36 million yuan in 2019 to nearly 5 million yuan in 2023 [46][50]. - The report notes that high-end brands are increasingly occupying the beauty counter space, with a 32% increase in high-end counters from 2019 to 2023 [50][53]. 3. Brand Strategies in Offline Channel Development - Domestic brands are actively expanding their offline presence, with several launching flagship stores in major cities [38][39]. - The report recommends specific companies for investment, including: - Shangmei Co., which is developing a balanced multi-brand matrix [5]. - Shanghai Jahwa, known for its extensive presence in supermarkets and counters [5]. - Proya, which is focusing on offline channels with its energy series [5]. - Betaini, leveraging pharmacy channels to establish a professional image [5]. - Maogeping, which has a unique offline counter layout [5]. - Runben, a leading brand in maternal and infant products, expanding its offline market [5].

Summary of the Conference Call for Mao Geping Company Company Overview - Mao Geping Company reported a total revenue of 3.885 billion yuan in 2024, representing a year-on-year growth of 35% [3] - The adjusted profit was 920 million yuan, with a growth rate of 40%, while the net profit reached 880 million yuan, growing by 34% [3] - The company's main business is focused on color cosmetics, with color cosmetics revenue at 2.3 billion yuan (59% of total revenue) and skincare revenue at 1.43 billion yuan (37% of total revenue), showing a decline of 3.4 percentage points year-on-year in skincare revenue [2][3] Key Points and Arguments - **Sales Channels**: The sales distribution is relatively balanced between online and offline, with online sales accounting for 46% and offline for 53% [2][3] - **Growth Rates**: Offline sales grew by 22%, while online sales surged by 51% [4] - **Skincare Product Performance**: The growth rate for skincare products weakened in the second half of 2024, with only a few percentage points increase, attributed to adjustments in product strategy and operational rhythm [5] - **Future Outlook for Skincare**: The company remains optimistic about the future of skincare, planning to increase promotional efforts on platforms like Douyin in 2025, aiming for skincare's share to rise above 40% [6] - **New Product Launches**: In May 2025, the company launched a new perfume, which performed in line with or slightly above expectations, with some popular SKUs experiencing stockouts [7] Market Sentiment and Future Projections - **Market Focus**: Current market attention is on the proportion of skincare products and their future growth certainty, as well as the company's operational rhythm [5] - **Investment Outlook**: Guohai Securities maintains a positive outlook on the Mao Geping brand, predicting a growth rate of around 30% over the next three years and close to 20% over five years, indicating a relatively high degree of certainty [8] - **Stock Unlocking Events**: The company has stock unlock events scheduled for June and December 2025, which may create opportunities for exits or new entries in the market [4][8] Additional Important Insights - **Product Strategy Adjustments**: The company acknowledges that the previous lower proportion of skincare products was related to product strategy and marketing rhythm, which is expected to improve with increased marketing efforts [6] - **Sales Performance of Key Products**: Key products like sunscreen and caviar essence series have shown strong performance offline, although their online exposure has been limited [5]