Market Overview - The real estate service sector declined by 2.3% on October 24, with TeFa Service leading the drop [1] - The Shanghai Composite Index closed at 3950.31, up 0.71%, while the Shenzhen Component Index closed at 13289.18, up 2.02% [1] Individual Stock Performance - TeFa Service (300917) closed at 41.42, down 4.30% with a trading volume of 100,800 shares and a turnover of 420 million yuan [1] - Other notable declines include: - World Union (002285) down 4.05% to 2.37 with a turnover of 137 million yuan [1] - Ningbo Fuda (600724) down 3.19% to 5.46 with a turnover of 135 million yuan [1] - Royal International (000056) down 2.87% to 2.37 with a turnover of 104 million yuan [1] Capital Flow Analysis - The real estate service sector experienced a net outflow of 103 million yuan from institutional investors, while retail investors saw a net inflow of 59.01 million yuan [1] - Notable capital flows for individual stocks include: - TeFa Service had a net outflow of 32.35 million yuan from institutional investors, but a net inflow of 24.73 million yuan from retail investors [2] - World Union saw a net outflow of 2.83 million yuan from institutional investors, with a net inflow of 44.38 million yuan from retail investors [2] - New Dazheng (002968) had a net inflow of 39.71 million yuan from retail investors despite a net outflow from institutional investors [2]

Group 1 - The core theme of the recent parent-child psychological sand table team-building activity organized by Lijin Rural Commercial Bank was "I Love My Family," focusing on the challenges faced by families with two children [1] - The activity addressed key issues such as parental role pressure, family resource allocation conflicts, sibling relationship tensions, discrepancies between retirement views and reality, and deteriorating parent-child relationships during holidays [1] - The bank's "Qingqing Ziqin" psychological counseling room has organized dozens of themed activities since its establishment in 2021, utilizing group sand table games as a core format, which are well-received due to their non-verbal, easy participation, and deep engagement characteristics [3] Group 2 - The bank plans to further leverage the advantages of the "Qingqing Ziqin" psychological counseling room by continuously optimizing service content, innovating activity formats, and expanding the beneficiary scope [3] - The goal is to establish the counseling room as a trusted haven for employees, an important platform for team cohesion, and a warm window for conveying care, contributing to a harmonious future for the rural commercial bank [3]

Market Overview - On October 23, the real estate service sector rose by 1.08% compared to the previous trading day, with Ningbo Fuda leading the gains [1] - The Shanghai Composite Index closed at 3922.41, up 0.22%, while the Shenzhen Component Index closed at 13025.45, also up 0.22% [1] Individual Stock Performance - Ningbo Fuda (600724) closed at 5.64, with a gain of 5.42% and a trading volume of 361,600 shares, amounting to a transaction value of 202 million yuan [1] - Te Fa Service (300917) closed at 43.28, up 2.10%, with a trading volume of 131,900 shares and a transaction value of 586 million yuan [1] - Other notable performers include: - World Union (002285) at 2.47, up 1.23% [1] - Zhongtian Service (002188) at 6.27, up 0.64% [1] - ST Mingcheng (600136) at 1.93, up 0.52% [1] Capital Flow Analysis - The real estate service sector experienced a net outflow of 9.7373 million yuan from main funds, while speculative funds saw a net inflow of 64.4139 million yuan, and retail investors had a net outflow of 54.6766 million yuan [2] - The capital flow for individual stocks shows: - Ningbo Fuda had a main fund net outflow of 18.0642 million yuan [3] - Te Fa Service had a main fund net inflow of 7.6020 million yuan [3] - World Union saw a main fund net inflow of 747.68 thousand yuan [3]

Core Viewpoint - The real estate service sector experienced a slight increase of 0.86% on October 22, with ST Mingcheng leading the gains, while the overall market indices showed a decline [1]. Market Performance - The Shanghai Composite Index closed at 3913.76, down 0.07% - The Shenzhen Component Index closed at 12996.61, down 0.62% [1]. Individual Stock Performance - ST Mingcheng (600136) closed at 1.92, up 4.92% with a trading volume of 449,200 shares and a turnover of 85.91 million yuan - New Dazheng (002968) closed at 12.79, up 2.81% with a trading volume of 187,900 shares and a turnover of 241 million yuan - World Union (002285) closed at 2.44, up 2.52% with a trading volume of 583,500 shares and a turnover of 142 million yuan - Other notable stocks include Zhongtian Service (002188) at 6.23 (+1.96%), Ningbo Fuda (600724) at 5.35 (+1.33%), and China Merchants Jiyu (001914) at 11.36 (+0.71%) [1]. Capital Flow Analysis - The real estate service sector saw a net outflow of 67.74 million yuan from institutional investors, while retail investors contributed a net inflow of 52.23 million yuan [2]. - The overall capital flow indicates a mixed sentiment, with institutional investors withdrawing funds while retail investors showed interest [2]. Detailed Capital Flow by Stock - New Dazheng (002968) had a net inflow of 9.62 million yuan from institutional investors, while it faced a net outflow of 11.98 million yuan from retail investors [3]. - China Merchants Jiyu (001914) experienced a net inflow of 4.76 million yuan from institutional investors, but also saw a net outflow of 5.71 million yuan from retail investors [3]. - ST Mingcheng (600136) had a minor net outflow of 110,600 yuan from institutional investors, with retail investors contributing a net inflow of 976,300 yuan [3].

Investment Rating - The report rates the real estate industry as "Outperforming the Market" [1] Core Viewpoints - In September, both new and second-hand housing transaction volumes turned positive on a month-on-month and year-on-year basis, driven by seasonal factors and new policies in first-tier cities [4][20] - The land auction market showed a decline in heat, with a notable drop in average land premium rates, although first-tier cities still maintained premiums above 10% [4][20] - The report highlights a significant increase in the sales and land acquisition of top real estate companies, indicating a recovery in the sector [4][20] Summary by Sections New Housing Transactions - In September, new housing transaction area in 40 cities reached 935.4 million square meters, with a month-on-month increase of 9.0% and a year-on-year increase of 0.7% [12][14] - First-tier cities saw a month-on-month increase of 22.7% and a year-on-year increase of 9.9% in new housing transactions [13][16] - Second-tier cities experienced a month-on-month increase of 9.2% and a year-on-year increase of 0.8% [13][16] Second-hand Housing Transactions - In September, second-hand housing transaction area in 18 cities reached 758.6 million square meters, with a month-on-month increase of 6.0% and a year-on-year increase of 9.4% [20][23] - First and second-tier cities showed positive year-on-year growth in second-hand housing transactions, while third and fourth-tier cities experienced a decline [21][25] Inventory and Absorption - As of the end of September, the inventory of new homes in 12 tracked cities increased by 2.0% month-on-month but decreased by 12.7% year-on-year, with an overall absorption period of 18.9 months [4][12] - The average opening absorption rate in September was 39%, indicating a slight decline but remaining at a high level for the year [4][20] Land Market - The overall land auction heat declined in September, with a national average land premium rate of 3.3%, down 0.8 percentage points month-on-month [4][20] - The total land transaction area in September increased by 19.5% month-on-month but decreased by 9.1% year-on-year [4][20] Real Estate Companies - In September, the top 100 real estate companies saw a year-on-year increase of 0.3% in equity sales, with a total sales amount of 2.49 trillion yuan, down 12.8% year-on-year [4][20] - The land acquisition amount for the top 100 companies in September increased by 184.2% year-on-year, indicating strong market activity [4][20] Policy Environment - The Ministry of Natural Resources encouraged market-oriented methods to revitalize idle land, while first-tier cities continued to optimize real estate policies [4][20] - Specific policy adjustments in cities like Shenzhen and Shanghai aimed to ease purchasing restrictions and improve financing conditions [4][20] Investment Recommendations - The report suggests focusing on companies with stable fundamentals in core cities, smaller firms with significant breakthroughs, and those benefiting from the recovery in the second-hand housing market [4][20]

Investment Rating - The report rates the real estate sector as "Outperform the Market" [5] Core Insights - The real estate market has shown signs of improvement with a narrowing year-on-year decline in transaction volumes for both new and second-hand homes. New home transaction area increased month-on-month, while the inventory of new homes decreased [5][16] - A new housing provident fund policy in Chengdu broadens eligibility for converting commercial loans to provident fund loans, potentially stimulating demand [5][16] Summary by Sections 1. New Home Market Tracking - In the week of October 11-17, 2025, new home transaction volume in 40 cities reached 26,000 units, a month-on-month increase of 168.9% and a year-on-year decrease of 18.2%. The transaction area was 2.702 million square meters, up 170.6% month-on-month and down 22.9% year-on-year [17][24] - Transaction volumes in first, second, third, and fourth-tier cities showed month-on-month growth rates of 130.8%, 220.2%, and 122.2% respectively, with year-on-year declines of -35.3%, 0.01%, and -34.9% [17][19] 2. Second-Hand Home Market Tracking - In 18 cities, second-hand home transactions totaled 20,000 units, a month-on-month increase of 193.2% and a year-on-year decrease of 29.7%. The transaction area was 183,300 square meters, up 188.9% month-on-month and down 30.9% year-on-year [45][50] - First, second, third, and fourth-tier cities saw month-on-month transaction growth rates of 241.6%, 184.7%, and 163.8% respectively, with year-on-year declines of -27.5%, -30.7%, and -33.9% [45][51] 3. Inventory and Depletion Cycle - The inventory of new homes in 12 cities was 14.1 million units, with a month-on-month growth rate of 0.05% and a year-on-year decline of 13.7%. The depletion cycle for new home inventory was 20.9 months, down 0.8 months month-on-month and up 0.4 months year-on-year [27][39] - The depletion cycle for new homes in first, second, third, and fourth-tier cities was 21.0, 17.8, and 88.6 months respectively, with month-on-month declines of 0.6, 0.9, and 5.2 months [39][43] 4. Land Market Tracking - The total area of land transactions across 100 cities was 8.157 million square meters, down 28.4% month-on-month and down 59.5% year-on-year. The total land transaction price was 20.16 billion yuan, down 51.1% month-on-month and down 57.9% year-on-year [60][63] - The average land price was 2,471.3 yuan per square meter, down 31.7% month-on-month but up 4.1% year-on-year. The land premium rate was 2.2%, down 0.8 percentage points month-on-month and up 0.4 percentage points year-on-year [60][64] 5. Policy Developments - The Ministry of Housing and Urban-Rural Development announced reforms focusing on housing supply systems and urban construction, aiming to establish a new mechanism for real estate development [97]

Core Insights - The real estate service sector experienced a 2.42% increase on October 21, with Zhujiang Co. leading the gains [1] - The Shanghai Composite Index closed at 3916.33, up 1.36%, while the Shenzhen Component Index closed at 13077.32, up 2.06% [1] Sector Performance - The top-performing stocks in the real estate service sector included: - Zhujiang Co. (600684) with a closing price of 5.79, up 6.04% [1] - Shilianhang (002285) with a closing price of 2.38, up 3.93% [1] - Huangting International (000056) with a closing price of 2.43, up 3.85% [1] - Other notable stocks included Zhongtian Service (002188), Xindazheng (002968), and Nandu Property (603506) with respective increases [1] Capital Flow Analysis - The real estate service sector saw a net outflow of 16.28 million yuan from institutional investors and 44.42 million yuan from speculative funds, while retail investors contributed a net inflow of 60.70 million yuan [1] - Specific stock capital flows indicated: - Wo Ai Wo Jia (000560) had a net inflow of 10.05 million yuan from institutional investors [2] - Te Fa Service (300917) experienced a net outflow of 13.46 million yuan from speculative funds but a net inflow of 7.01 million yuan from retail investors [2] - Other stocks like Shilianhang (002285) and Zhongtian Service (002188) showed significant retail inflows despite overall net outflows from institutional and speculative funds [2]

Core Viewpoint - The "Star Exam" organized by the leading real estate brokerage company, I Love My Home, serves as a benchmark for assessing the professional quality of real estate agents, promoting the professionalization of the industry [1][3]. Group 1: Exam Purpose and Structure - The "Star Exam" is designed to ensure that real estate agents possess strong professional capabilities, addressing the complexities and risks associated with real estate transactions [3][4]. - The exam is not just a test but a comprehensive learning experience for agents, providing opportunities for both new and experienced agents to update their knowledge and skills [3][4]. - The exam results are directly linked to consumer service experiences, influencing agents' visibility on the company's online platform [4][5]. Group 2: Exam Content and Relevance - The 2025 "Star Exam" features upgraded content that reflects current market demands and regulatory changes, with a focus on real-world service scenarios [5][7]. - The exam includes 100 questions corresponding to 100 service scenarios, integrating recent regulations and market policies to ensure agents can effectively safeguard client interests [5][7]. - The assessment criteria have expanded to include not only legal knowledge but also comprehensive transaction safety and ethical service practices [7][9]. Group 3: Training and Support Systems - I Love My Home has established a comprehensive talent development system that includes practical training, an intelligent learning platform, and specialized training bases [8][9]. - The "Star" intelligent learning platform offers over 5,025 courses, with high participation rates among agents, facilitating continuous professional development [8][9]. - The company has created a "Zhen Service" intelligent platform to provide real-time support for agents, ensuring they have access to necessary resources and guidance [8][9].

Investment Rating - The report maintains a "Positive" rating for the real estate industry, indicating optimism about future developments and recovery in the sector [2][3]. Core Insights - The real estate industry is currently experiencing a phase of inventory reduction, with investment contraction outpacing sales decline. The report anticipates that the "Good Housing" policy will create new pathways for recovery, particularly in core cities, and will lead to a shift in business models from finance-oriented to manufacturing-oriented [2][3][21]. Investment Sector Summary - **Investment Trends**: From January to September 2025, total real estate development investment reached 67,706 billion yuan, a year-on-year decrease of 13.9%. In September alone, investment fell by 21.3% compared to the previous month [3][20]. - **New Construction**: New construction area decreased by 18.9% year-on-year, with a slight improvement in the month-on-month comparison [20][21]. - **Completion Rates**: The completion of projects showed a positive trend in September, with a year-on-year increase of 1.5% [20][21]. Sales Sector Summary - **Sales Performance**: The total sales area for real estate from January to September 2025 was 6.6 billion square meters, down 5.5% year-on-year. In September, the sales area decreased by 10.5% compared to the same month last year [21][35]. - **Sales Revenue**: The total sales revenue was 6.3 trillion yuan, reflecting a year-on-year decline of 7.9%. The average selling price of properties decreased by 3% year-on-year [21][35][33]. Funding Sector Summary - **Funding Sources**: Total funding sources for real estate development amounted to 7.2 trillion yuan, down 8.4% year-on-year. In September, the decline in funding sources expanded to 11.5% [36][38]. - **Loan Trends**: Domestic loans saw a year-on-year decrease of 14.6% in September, indicating tightening financial conditions for the sector [36][38]. Recommendations - The report recommends several companies for investment, including: 1. "Good Housing" companies: Jianfa International, Binjiang Group, China Resources Land, Greentown China, China Jinmao, Jianfa Holdings [2]. 2. Companies with potential for commercial real estate revaluation: New Town Holdings, Yuexiu Property, China Merchants Shekou, Longfor Group, China Overseas Development, Poly Developments, Huafa Group [2]. 3. Second-hand housing intermediaries: Beike-W, with a focus on I Love My Home [2]. 4. Property management firms: Greentown Services, China Resources Vientiane, China Merchants Jiyu, Poly Property, China Overseas Property [2].

Investment Rating - The investment rating for the real estate industry is "Outperform the Market" (maintained) [2][3] Core Viewpoints - The real estate sector continues to face pressure, with significant declines in investment and sales figures. The cumulative year-on-year decline in real estate development investment reached 13.9% for the first nine months of 2025, with new housing starts down 18.9% and completed housing down 15.3% [4][45] - The sales performance of new commercial housing has weakened, with a cumulative year-on-year decline of 7.9% in sales revenue and 5.5% in sales area for the same period. The sales figures for September 2025 indicate a year-on-year decline of 11.8% in sales revenue and 10.5% in sales area [6][45] - The report suggests that the high base effect from last year's fourth quarter will create significant pressure this year, leading to increased policy expectations that may provide opportunities for the real estate sector [5][72] Summary by Sections Investment and Sales Data - In the first nine months of 2025, national real estate development investment totaled 67,706 billion, down 13.9% year-on-year. New housing starts were 45,399 million square meters, down 18.9%, and completed housing was 31,129 million square meters, down 15.3% [4][45] - The sales area of new commercial housing was 65,835 million square meters, with a year-on-year decline of 5.5%, and sales revenue was 63,040 billion, down 7.9% [4][6] Price Trends - The average selling price of new commercial housing was 9,575 yuan per square meter, down 2.5% year-on-year, with a slight improvement in the rate of decline compared to previous months. In September, the average price was 9,406 yuan per square meter, down 1.4% year-on-year [22][45] Development Investment and Funding - Real estate development investment accelerated its decline, with a year-on-year drop of 13.9% for the first nine months. Funding for real estate enterprises was 72,299 billion, down 8.4% year-on-year [45][58] - In September, the year-on-year decline in development investment was 21.3%, while funding saw a decline of 11.5% [45][58] Construction Data - The new housing starts for the first nine months were 45,399 million square meters, down 18.9%, while completed housing was 31,129 million square meters, down 15.3%. However, September saw a year-on-year improvement in completed housing [58][45]