Investment Rating - The industry investment rating is "Positive" and is maintained [8] Core Insights - The liquor sector is currently experiencing a phase of "supply optimization and weak demand recovery," with inventory reduction ongoing during the Spring Festival cycle. Moutai's performance in terms of volume and price has shown continuous improvement before the festival, and the trend of exchanging price for volume is expected to accelerate inventory reduction [2][7] - The demand for consumer goods is expected to gradually recover, with the Spring Festival stocking period potentially leading to a strong start to the year. Recommended companies include Ganhe Weiye, Guizhou Moutai, Guoquan, Mengniu Dairy, Angel Yeast, Wuliangye, Wancheng Group, Anjixin Food, Qiaqia Food, Babi Food, Ruoyu Chen, Dongpeng Beverage, Shanxi Fenjiu, and Kuaijishan [2][7] Summary by Sections Dairy Products Supply and Demand Trends - The deep processing and low-temperature liquid milk sectors are driving structural prosperity in the dairy industry. The price of raw milk has stabilized, indicating an approaching supply-demand inflection point. The total sales scale of various dairy products in China for 2024 is estimated to be approximately 653.5 billion yuan, with liquid milk at 355 billion yuan, milk powder at 176.6 billion yuan, and other dairy products at 121.9 billion yuan. While liquid milk and milk powder are expected to decline year-on-year, other dairy products (such as cheese and cream) are projected to continue growing, with growth in other dairy products expected to outpace that of liquid milk and milk powder over the next five years [4][18] - The per capita consumption of dairy products in China for 2024 is estimated to be about 40.5 kg per person per year, indicating significant room for improvement compared to the world average and other developed economies [20] - The consumption scale of chilled and ambient liquid milk in 2024 is projected to be 265.3 billion yuan and 89.7 billion yuan, respectively. The penetration rate of chilled milk is expected to rise to over 30% by 2029, up from 25% in 2024 [22] Market Review - Since the beginning of 2026, the Food and Beverage (Yangtze River) Index has risen by 4.88%, outperforming the CSI 300 Index, which has increased by 0.29%. This performance is primarily driven by the liquor, seasoning, and soft drink sectors due to the stocking effect of the Spring Festival [6][35] - The white liquor sector continues to show improvement in sales dynamics, with high-end liquor performing the best. The overall market is expected to benefit from the ongoing inventory reduction and the gradual recovery of demand [7][35]

（文章来源：证券日报） 证券日报网讯 2月9日，五粮液在互动平台回答投资者提问时表示，公司与集团公司是两个独立的法人 主体，拥有各自独立的资产、负债与权益，品牌属于集团的资产，上市公司使用该品牌，理应支付对 价。 ...

紧急预警！12件中国白酒商标疑在印尼被抢注，会稽山等酒企已着手处理 【中国白酒网】2026年春节前夕，中华商标协会发布的一则预警引发关注——丰谷、白云边、会稽 山等12个涵盖浓香、清香、米香及黄酒品类的代表性品牌，其商标在印度尼西亚疑似遭批量抢注。 而就在上述预警发布前一个月，"2026中国美酒嘉年华"刚在曼谷落幕，五粮液、古井贡酒等品牌通 过贸易配对会对接东南亚经销商，没想到风险已在海外悄然滋生。 记者了解到，会稽山、枝江酒业等酒企已经着手处理相关事宜。 中华商标协会发出商标抢注预警 2月4日，中华商标协会品牌国际化发展促进工作委员会发布预警提示，该委员会在进行商标国际预 警监测时发现，中国酒业领域品牌有12件商标近期在印度尼西亚疑似被批量抢注，国内企业在海外使用 相应商标或将面临侵权纠纷，望予以重视并妥善应对。 直到2004年3月20日，韩国知识产权厅根据五粮液集团提供的观点和证据材料最终裁定，引证商标 不仅在中国是驰名商标，而且在韩国也被认为是驰名商标。因此，申请商标"WULIANGYE"应视作从非 公平竞争方面申请注册该商标，从而误导消费者和与商标相关的商品的原产地，故驳回韩国注册方的注 册申请。 丁 ...

北京商报讯（记者 刘一博 冯若男）2月9日，北京商报记者从宜宾市新闻办公室公众号获悉，宜宾市第 六届人民代表大会第七次会议表决通过了宜宾市国民经济和社会发展第十五个五年规划纲要的决 议。"十五五"时期，宜宾将持续推动优质白酒产业做大做强：支持五粮液建成"世界500强"企业，壮大 一批白酒腰部企业，提升研发设计、灌装储存、检验检测、金融服务、品牌营销、数字赋能等配套服务 水平，力争年营收突破3000亿元。 ...

Core Insights - The article highlights the ongoing adjustments in the liquor industry, emphasizing the need for companies to accurately grasp market trends to navigate the increasingly competitive landscape [1] Group 1: White Liquor Market - The white liquor market in January 2026 is experiencing a significant adjustment, with high inventory and low profit margins leading to a situation where channel profits for high-end liquor are compressed to 30-50 yuan per bottle [3] - Despite cautious inventory levels and thin channel profits, the online sales data from Kuaishou indicates a shift in consumer behavior, with regional brands gaining traction in a more accessible and flexible manner [2][4] - The sales proportions for mid-range price segments (100-300 yuan, 300-500 yuan, and 500-800 yuan) have all increased compared to 2025, indicating a shift towards more affordable options [4][5] - The top-selling SKUs in the high-end segment now include regional brands, suggesting consumers are seeking distinctive alternatives beyond traditional high-end products [6] Group 2: Beer Market - The beer market is showing a clear trend of consumption upgrading, with the 100-300 yuan price segment accounting for 74.75% of sales in January 2026, a significant increase from 51.54% in 2025 [8][9] - Qingdao Beer has emerged as a dominant player in the mid-range segment, successfully linking its products to the festive consumption needs of the Chinese New Year [9][11] - The marketing strategies employed by beer brands, such as festive themes and emotional connections, have transformed beer into a social currency during the holiday season [11] Group 3: Wine Market - The wine market is witnessing a shift, with consumer spending moving towards the mid-price range, particularly the 300-500 yuan segment, which saw a substantial increase from 9.28% in 2025 to 21.76% in January 2026 [12][14] - The high-end segment is experiencing a decline, while the mid-range is gaining traction, indicating a potential shift in consumer preferences towards value-oriented options [12][14] - The rise of domestic brands and unique offerings in the wine market suggests a growing consumer interest in quality and storytelling, moving away from solely international brands [16]

Group 1: Market Performance - The Hong Kong Stock Connect Consumption ETF (159268) rose by 1.4%, reaching a new high, with net inflows of nearly 50 million yuan over the past five days [1] - The A-share leading consumption ETF (159928) experienced a flat trading day with a total transaction volume exceeding 570 million yuan [3] - Popular constituent stocks such as China Duty Free and Pop Mart saw significant gains, with increases of over 8% and 5% respectively [1][3] Group 2: Consumer Trends and Policies - As the Spring Festival approaches, the A-share consumer sector is becoming more active, with expectations for increased retail in gold, travel, and dining services [5] - A new policy for Hainan Free Trade Port allows residents to purchase imported goods tax-free, enhancing consumer sentiment [5] - The "2026 'Happy Shopping Spring' Special Activity Plan" aims to stimulate consumption across various sectors, including digital and green consumption [5] Group 3: Alcohol and Beverage Industry Insights - The price of Moutai has rebounded, with a recent increase from 1570 yuan to 1610 yuan, reflecting a 2.5% rise [6] - The white liquor sector is showing signs of weak recovery, with expectations for a gradual improvement in demand due to better economic forecasts [6][9] - The beer market is projected to face pressure in 2025, but a mild recovery is anticipated in 2026 due to the growth of non-traditional retail channels [6] Group 4: Food and Beverage Sector Developments - The National Standard for Pre-prepared Dishes is under review, which is expected to enhance the development of the pre-prepared food industry [7][10] - The dairy sector is expected to stabilize, with a potential rebound in milk prices as supply and demand reach a turning point [7] - The snack food segment is experiencing growth, driven by the expansion of discount snack stores and innovations in social e-commerce channels [6][7] Group 5: Livestock and Meat Products - The profitability of self-bred pigs has turned negative, with a 26.4% decline in profits from purchased piglets [8] - Prices for white feather chickens and egg-laying hens have shown slight week-on-week declines [8]

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5]. Core Insights - The food and beverage sector has shown a cumulative increase of 4.48% this week, with A-shares rising by 4.44%, outperforming the CSI 300 by approximately 5.77 percentage points [1]. - The report highlights the ongoing differentiation in the fundamentals of various categories, with liquor outperforming food and beverages [2]. - Key investment recommendations include leading companies such as Kweichow Moutai, Shanxi Fenjiu, and Luzhou Laojiao in the liquor segment, as well as Yili in dairy and Nongfu Spring in beverages [2][3]. Summary by Sections Liquor - The report notes a gradual increase in sales leading up to the Spring Festival, with Kweichow Moutai performing particularly well. It suggests that the overall decline in sales is expected to narrow to around 10% during the festive period [10]. - Investment recommendations include Kweichow Moutai, Luzhou Laojiao, and Shanxi Fenjiu, with a focus on their growth potential and market recovery [10][11]. Beer - The beer industry is experiencing healthy inventory levels, with expectations for demand recovery. The report recommends Yanjing Beer and China Resources Beer as key players to watch [11]. Snacks - The report emphasizes the importance of strong alpha stocks in the snack category, particularly focusing on the growth potential of konjac snacks. Leading companies like Wei Long and Yan Jin Pu Zi are highlighted for their innovative product offerings [12][18]. Dairy - The dairy sector is seeing orderly preparations for the Spring Festival, with a recommendation for Yili as a leading company with a favorable valuation margin. The report anticipates a gradual recovery in demand and a potential balance in supply and demand by mid-2026 [14]. Beverages - The beverage segment is primarily focused on inventory reduction during the off-season, with stable preparations for the Spring Festival. The report continues to recommend Nongfu Spring and Dongpeng Beverage for their growth strategies [15]. Supply Chain - The report discusses the public consultation on national standards for prepared dishes, which may accelerate the clearing of inefficient suppliers in the industry. Recommendations include leading companies like Yihai International and Haidilao [13].

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5][18] Core Views - The food and beverage sector is expected to perform well in 2026, driven by several key themes including cost benefits, efficiency improvements, innovation, and potential recovery opportunities in the liquor segment [3][10][11] - The report highlights the ongoing differentiation in the fundamentals of various categories, with liquor outperforming food and beverages [2][10] Summary by Relevant Sections Liquor - The report indicates that the sales of liquor, particularly high-end brands like Moutai, are showing positive trends as the Spring Festival approaches, with Moutai expected to see double-digit growth [2][10] - Investment recommendations include Moutai, Shanxi Fenjiu, and Luzhou Laojiao, with a focus on brands that are gaining market share despite overall market challenges [2][10][11] Beer - The beer industry is currently managing inventory well and is poised for recovery as demand is expected to improve [11] - Recommended companies include Yanjing Beer and China Resources Beer, which are seen as strong players in the market [11] Snacks - The report emphasizes the importance of focusing on companies with strong growth potential in the snack sector, particularly those involved in konjac products, which are expected to continue their growth trajectory [12][18] - Key players in this segment include Weidong and Yanjinpuzi, which are noted for their innovative product offerings [12][18] Prepared Dishes - The report discusses the public consultation on national standards for prepared dishes, which may lead to a clearer industry structure and the elimination of less compliant players [13][14] - Recommended companies in this space include Yihai International and Haidilao, which are expected to benefit from improved compliance and operational efficiency [13][14] Dairy Products - The dairy sector is experiencing a steady recovery, with a focus on leading companies like Yili, which are expected to benefit from improved margins and reduced inventory pressures [14][15] - The report suggests that the demand for dairy products will continue to improve, particularly in the second half of 2026 [14][15] Beverages - The beverage sector is currently in a seasonal inventory reduction phase, with stable preparations for the Spring Festival [15] - Companies like Nongfu Spring and Dongpeng Beverage are highlighted for their strong operational performance and market expansion strategies [15][16]

2026.02. 09 多位受访酒商告诉记者，一方面今年本身春节时间较晚，春节旺季启动也有所推迟；另一方面，今年 企业团购、家庭消费者等购买行为也更加理性。预计2月10日到除夕前生意仍有一波小高峰，但整体 来看，要超过去年春节同期有难度。 部分机构研报也显示，调研发现2026年1月以来白酒春节备货及动销逐步启动，多数渠道反馈1月至 今总体出货量还是有双位数下滑，区域市场和品牌分化也在加剧，头部品牌收益更多，茅台飞天各地 反馈普遍缺货，五粮液不少区域反馈动销持平。 2025年对于白酒行业无疑是近年来最为困难的一年，从第三季度开始 ，白酒上市公司业绩出现了较 大幅度的滑坡，因此2026年春节白酒企业也加大了促销和渠道支持力度。 本文字数：1077，阅读时长大约2分钟 作者 | 第一财 经 栾立 封图 | 第一财经 任玉明 摄 春节前是白酒的传统旺季，记者从多地酒商处了解到，今年的春节旺季比往年来迟近1个月，酒企今 年也加大了年末的促销力度，通过红包、抽奖希望帮助经销商消化库存。 "今年进了2月才开始有旺季的感觉。"山东淄博酒商李辰告诉记者，往年一般元旦前后酒水销售就有 上升的趋势，但今年元旦后市场一直不温不火，直 ...

智通财经记者 | 张蕊 智通财经编辑 | 任雪松 当山姆的货架将年份与价格的关系变得透明时，传统年份酒经销商长期赖以生存的根基开始动摇。 以往，年份酒的价值流转很大程度上依赖于一个相对封闭的圈层。年份所带来的"时间溢价"，衡量尺度 模糊，价格形成机制复杂。它们多在资深的经销商、特定的收藏家与烟酒行之间流通，交易往往建立在 圈内共识、个人经验与不透明的信息差之上。 如今，这套运行多年的模式正面临前所未有的挑战。首当其冲的，便是价格体系的全面穿透。白酒经销 从业人士张卫华向智通财经感慨，如今客户可以随时随地进行线上比价，线下实体店为了促成交易，有 时甚至不得不在市场整体回调的基础上进一步降价让利，"现在卖一瓶茅台，利润只有几十块钱"。 在近期山姆会员商店里，不少消费者发现，白酒区域的陈列方式已悄然改变：过去主要以风味或系列来 划分的货架，如今被更明确的年份标签重新组织起来。 货架上，一瓶2016年出产的七代经典五粮液标价1099元，一旁的2020年八代则标价949.9元；2023年茅 台1935的售价为每瓶729.9元；2020年国窖1573的售价为每瓶999.9元。这种将不同年份产品并排展示并 明码标价的方式， ...