广州：半数以上产品均价仍下滑，即时零售平台售价普遍较低 在上一期的基础上，本期广州市场仍有10款产品的市场零售均价出现下滑，既包括飞天茅台、第八 代五粮液等高端白酒产品，也有古井贡酒古20、水晶剑南春等中高端产品，但均价下降的幅度不大，多 在30元以内。 其中，飞天茅台本期的均价约为2106元，比上期减少约28元；第八代五粮液的均价约为921元，比 上期减少约23元；国窖1573、君品习酒的均价比上期分别下降4元、29元。其他千元价格带产品的均价 有所上涨，青花郎、酒鬼酒内参、红西凤本期的均价分别上涨17元、44元、25元。 从不同渠道来看，样本产品在广州线上线下渠道的售价同样有较大差别。以飞天茅台为例，该产品 在所有统计渠道的最低售价为1889元，为美团名酒行的标价；最高售价为2299元，同样为美团旗下小象 超市的标价，二者相差410元。第八代五粮液亦是如此，该产品在美团名酒行的售价为795元，但在1919 平台上面的售价为1012元，最高与最低售价之间相差217元。 总体来看，美团名酒行、小象超市、酒小二和歪马送酒等即时零售平台上白酒的售价普遍低于线下 渠道，其中美团名酒行的价格几乎是全网最低。比如君品习 ...

行业存量竞争加剧叠加政策调整，上半年，A股白酒板块20家上市公司净利润合计同比下滑约1%，多家上市酒企上半年营收增速远未达年初既定目标，全 年目标恐难实现。 上半年，A股白酒板块营收和净利润整体已是负增长，Q2更是加速下滑，不过上半年板块业绩前六的酒企，营收与净利润均略有增长。白酒行业挤压式竞 争、强者恒强态势愈发明显。 行业竞争加剧下，更多二三线酒企开始"掉队"。今年上半年，20家白酒上市公司中，业绩负增长的有13家，占比65%。其中金种子酒（600199.SH）、酒鬼 酒（000799.SZ）、顺鑫农业（000860.SZ）、水井坊（600779.SH）等多家二三线酒企净利润下跌超过50%。 行业挤压式竞争下，更多二三线酒企"掉队"。今年上半年，20家白酒上市公司，业绩负增长的有13家，占比超六成。其中金种子酒、酒鬼酒、顺鑫农业、水 井坊上半年净利润分别下滑超过750%、92%、59%和56%。此外，皇台酒业（000995.SZ）、天佑德酒（002646.SZ）、舍得酒业（600702.SH）、口子窖 （603589.SH）、迎驾贡酒（603198.SH）、伊力特（600197.SH）上半年净利润分别下滑 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% compared to the market in the next six months [5][9]. Core Insights - The company demonstrated resilience in its performance despite revenue pressure, achieving a total revenue of 52.771 billion yuan in the first half of 2025, a year-on-year increase of 4.19%, and a net profit attributable to shareholders of 19.492 billion yuan, up 2.28% year-on-year [2][4]. - The white liquor industry is undergoing a deep adjustment, with mid-to-low priced liquor becoming the main sales driver. The company has proactively adjusted its product structure in response to market changes [3][4]. - The company’s gross margin has slightly decreased, reflecting the impact of declining net profit growth. The gross margin for the first half of 2025 was 76.83%, down 0.53 percentage points year-on-year [4][9]. Summary by Sections Financial Performance - In Q2 2025, the company reported a revenue of 15.831 billion yuan, a slight increase of 0.10% year-on-year, but a net profit decline of 8.17% year-on-year [2][4]. - The company’s cash flow from operating activities saw a significant increase of 131.88% year-on-year, attributed to improved cash collection from sales [2][4]. Product and Market Dynamics - The company’s product revenue reached 40.998 billion yuan in the first half of 2025, with a year-on-year growth of 4.57% and a sales volume increase of 12.75%, while the average price decreased by 7.25% [3][4]. - Direct sales channels outperformed distribution channels, with direct sales revenue growing by 8.60% year-on-year and a gross margin increase to 86.80% [3][4]. Profitability and Forecast - The report projects a stable recovery in demand due to favorable policy changes and seasonal consumption peaks, with the company expected to maintain its position as a leading high-end liquor brand [4][9]. - The earnings forecast for 2025-2027 has been adjusted, with expected revenues of 91.776 billion yuan in 2025, 95.291 billion yuan in 2026, and 99.699 billion yuan in 2027, reflecting growth rates of 2.92%, 3.83%, and 4.63% respectively [4][9].

证券研究报告 必选消费 25H1 白酒综述:逆势调整，报表纾压 华泰研究 2025 年 9 月 01 日│中国内地 专题研究 25H1 CS 白酒板块营收/扣非归母净利同比-1%/-1%；25Q2 营收/扣非归母 净利同比-5%/-8%，环比降速。二季度板块受"518 新政"影响，部分政商 务消费场景缺失，压制板块表现；当前基本面环比企稳，预计 8 月以来白酒 动销端表现环比降幅收窄，部分大众宴席场景修复较快，300 元以下大众价 位白酒产品有所修复；当前政商务消费仍然有所承压，预计未来随政策限制 收窄需求也将稳步恢复。中秋旺季将近，期待需求稳步修复带动行业动销改 善。当前头部酒企均以企业长期健康发展为核心，整体经营更加务实，报表 端稳步释放压力。优选高端酒贵州茅台/五粮液/泸州老窖，关注需求恢复节 奏，推荐山西汾酒/古井贡酒/今世缘等。维持板块"增持"评级。 高端酒：经营凸显稳健，经营理性务实 25H1 高端白酒营收/扣非净利同比+6%/+6%，25Q2 营收/扣非净利同比 +3%/+1%。整体业绩凸显稳健，强品牌力龙头需求坚挺，酒企主动调整发 货节奏，在行业调整期中仍实现稳健表现。具体看，贵州茅台 25Q ...

Investment Rating - The report maintains an investment rating of "Recommended" for the food and beverage industry [2][34]. Core Insights - The food and beverage sector saw a 2.13% increase last week, with notable gains in the snack (+10.20%), dairy (+2.67%), and liquor (+2.14%) sub-sectors. The report highlights that the release of performance pressures in the liquor sector and stable growth in leading companies in snacks, dairy, and condiments are key factors for the positive outlook [6][34]. - The report emphasizes the resilience of the liquor sector, particularly in the context of recent policy impacts, suggesting that valuation recovery may precede fundamental improvements. It recommends focusing on specific companies within the liquor sector that are expected to rebound [34]. - The snack sector is identified as having strong growth potential driven by new retail formats and product categories, with significant revenue increases reported by leading companies [35]. Summary by Sections Market Performance - The food and beverage index increased by 2.13%, ranking seventh among major sectors. The snack sector led with a 10.20% increase, followed by dairy and liquor [16][34]. Liquor Sector Analysis - In the first half of 2025, only a few liquor companies, including Kweichow Moutai and Wuliangye, reported positive revenue and net profit growth. The report notes that the liquor demand has been under pressure since the second quarter due to policy changes, but expectations for recovery are building [6][34]. - Recommendations include focusing on companies like Shede Liquor, Shanxi Fenjiu, and Kweichow Moutai for their potential in valuation recovery [34]. Snack Sector Analysis - The snack sector is highlighted for its growth potential, with companies like Youyou Foods and Wancheng Group reporting substantial revenue increases of 45.59% and 109.33%, respectively. The report suggests that new consumer trends favoring health and self-satisfaction will drive further growth in this sector [35][30]. Key Company Performance - Kweichow Moutai reported a stock price of 1,480.00 yuan with an expected EPS growth from 68.64 yuan in 2024 to 74.38 yuan in 2025 [36]. - Wuliangye's revenue for the first half of 2025 was 527.71 billion yuan, showing a 4.19% year-on-year increase [32]. - Hai Tian Wei Ye achieved a revenue of 152.3 billion yuan, reflecting a 7.59% increase, with a net profit growth of 13.35% [29].

Core Insights - The article emphasizes the potential for individual wine enterprises to rise above current industry challenges through self-initiated efforts and strategic innovation, suggesting that the time has come for China to produce a global wine leader [2][3]. Industry Overview - The global wine industry is characterized by significant competition and evolving market dynamics, with a focus on strategic growth paths for companies transitioning from local to global players [2][3]. - The top ten global wine companies are dominated by beer giants, with Anheuser-Busch InBev leading at $593.8 billion in revenue, followed by Heineken at $402.1 billion and Diageo at $247.4 billion [7][14]. - In contrast, the Chinese wine industry shows a strong dominance of baijiu companies, with seven out of the top ten companies being baijiu producers, highlighting a stark difference from the global trend [14][17]. Company Performance - The top Chinese wine company, Kweichow Moutai, reported revenues of $212.1 billion, making it the second-largest wine company globally by market capitalization [11][17]. - The combined revenue of the top ten Chinese wine companies is approximately $620 billion, which is about 30% of the total revenue of the top ten global wine companies [17]. - The market capitalization of Kweichow Moutai and Wuliangye significantly exceeds that of their global counterparts, indicating a higher valuation in the capital markets [17][18]. Strategic Insights - The article discusses the importance of management consulting, goal decomposition, and process management as critical components for success in the wine industry [2][18]. - The narrative of Anheuser-Busch InBev's rise illustrates the effectiveness of strategic acquisitions and operational efficiencies in building a global brand [19][27]. - Diageo's growth is attributed to a series of strategic acquisitions and a focus on high-end products, showcasing the importance of brand management and market responsiveness [39][50]. Market Trends - The article notes a lack of significant presence for wine companies in the global top rankings, suggesting challenges in scaling production and market share within the wine sector [18]. - The Chinese wine market is characterized by a lack of internationalization, with Moutai's overseas revenue accounting for only 4% of its total, indicating potential growth opportunities in global markets [14][17].

Market Overview - The market showed strong performance on September 1, with a total trading volume of 2.8 trillion yuan, and the Shanghai Composite Index rose by 0.46% [1] - The ChiNext Index increased by over 2%, and the STAR 50 Index rose by over 1%, marking a positive start for September [1] Fund Performance - The Consumption ETF (159928) experienced a slight decline of 0.23%, with a trading volume exceeding 1.1 billion yuan [1] - The fund saw a significant net subscription of 570 million units, indicating a strong demand, with a cumulative "capital absorption" of over 3.2 billion yuan in the last ten days [1] Economic Indicators - China's economic sentiment continues to expand, with the official manufacturing PMI at 49.4%, non-manufacturing PMI at 50.3%, and composite PMI at 50.5%, showing slight month-on-month increases [5] - Industries such as general equipment and aerospace are showing strong production expectations, with indices above 58% [5] Consumer Sector Insights - The consumer sector is experiencing a recovery in demand supported by liquidity, with the large consumption sector outperforming the broader market [6] - The liquor industry, particularly leading brands, has shown resilience despite market pressures, with Moutai reporting a 7% growth rate, outperforming the industry [6][7] - The China Securities White Liquor Index rose by 11.22% in August, indicating positive market feedback on liquor performance [6] Sector Differentiation - Within the consumer sector, there is a notable divergence among sub-sectors, with functional beverages and snacks showing high growth potential [7] - The dairy sector is expected to improve as raw milk prices decline, leading to a potential recovery in profitability for leading dairy companies [7] - The restaurant supply chain is stabilizing, with sectors like condiments and frozen foods beginning to recover from previous lows [7] New Consumption Trends - The consumer landscape is evolving with new demands for emotional and personalized products, particularly in categories like trendy toys and beauty products [8] - Domestic brands are leveraging innovative business models and channel efficiencies to build strong user ecosystems [8] ETF Composition - The Consumption ETF (159928) has a significant allocation to leading liquor stocks, which account for 32% of the top ten holdings, alongside major players in the agricultural and food sectors [10]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [9]. Core Insights - The food and beverage industry shows resilience with a notable performance in the liquor sector, particularly for leading brands like Kweichow Moutai and Wuliangye, which are expected to achieve stable growth [6][9]. - The new consumption sector is experiencing high demand, with individual company performances expected to steadily improve, driven by strong fundamentals [7][9]. - The report highlights the ongoing recovery in the mass consumer goods sector, with a focus on companies like Ximai Food and Youyou Food, which are expected to benefit from market dynamics [9]. Industry Performance - The food and beverage sector has shown a 1-month performance of 6.6%, a 3-month performance of 0.6%, and a 12-month performance of 13.1% [3]. - The liquor industry reported sales revenue of 330.42 billion yuan for the first half of the year [20]. - The report notes a 5.3% year-on-year increase in liquor industry revenue, totaling 796.4 billion yuan for 2024 [34]. Company Feedback - Kweichow Moutai is launching a high-end product, Moutai 1935, and continues to expand its cultural experience venues [20]. - Ximai Food reported a gross margin increase of 3 percentage points to 43.5% due to product structure optimization and lower raw material costs [58]. - Shede Liquor's net profit margin improved by 5 percentage points to 8.56% in Q2 2025, reflecting effective cost control measures [61]. Key Data Trends - The liquor industry's cumulative production for 2024 was 4.145 million tons, a decrease of 7.72% year-on-year [34]. - The seasoning industry is projected to grow from 259.5 billion yuan in 2014 to 687.1 billion yuan by 2024, with a CAGR of 10.23% [36]. - The snack food market is expected to grow from 0.82 trillion yuan in 2016 to 1.2 trillion yuan in 2022, with a CAGR of 6% [52].

证券之星消息，9月1日白酒板块较上一交易日下跌0.52%，泸州老窖领跌。当日上证指数报收于 3875.53，上涨0.46%。深证成指报收于12828.95，上涨1.05%。白酒板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 000799 | 飘鬼澳 | 70.90 | 3.87% | 35.48万 | 25.00亿 | | 661009 | 金种子酒 | 11.32 | 1.80% | 23.88万 | 2.69 Z | | 600702 | 舍得酒业 | 69.35 | 1.42% | 27.66万 | 19.15 Z | | 600696 | *ST岩石 | 6.77 | 1.35% | 13.26万 | 9005.62万 | | 600197 | 伊力特 | 16.33 | 1.30% | 10.45万 | 1.69 Z | | 000995 | 三层类型 | 14.88 | 0.54% | 11.48万 | 1.70亿 | | 600559 | 老白干酒 | 18. ...

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company achieved a revenue of 52.771 billion yuan in the first half of 2025, representing a year-on-year growth of 4.19%, while the net profit attributable to the parent company was 19.492 billion yuan, up 2.28% year-on-year [1] - The company demonstrated strong revenue resilience despite a slight decrease in profitability due to the deep adjustment in the liquor industry, with a second-quarter revenue of 15.831 billion yuan, a year-on-year increase of 0.1%, and a net profit of 4.632 billion yuan, down 7.58% year-on-year [2] - The company is focusing on product renewal and optimizing its product structure, with the launch of the 29-degree Wuliangye and stable growth in the classic Wuliangye brand [2] Financial Performance Summary - In the first half of 2025, the company's liquor revenue was 49.12 billion yuan, a year-on-year increase of 4.26%, with Wuliangye product revenue at 40.998 billion yuan, up 4.57% year-on-year [2] - The gross profit margin for the company was 86.4%, reflecting a slight decrease of 0.2 percentage points year-on-year [2] - The company's operating cash flow reached 31.137 billion yuan, a significant increase of 131.68% year-on-year, attributed to a higher cash collection ratio in the current year compared to the previous year [2] Market and Channel Strategy - The company has implemented a direct distribution strategy in 20 core cities, resulting in a steady increase in terminal orders and a total of 7,990 new terminal purchases [2] - Revenue from different regions showed growth, with East, South, and North regions contributing 20.109 billion yuan, 21.886 billion yuan, and 7.124 billion yuan respectively [2] - The establishment of multiple platform companies has enhanced sales model optimization, with the top five distributors contributing 300.61 billion yuan, accounting for 56.96% of total sales [2] Earnings Forecast - The company is expected to have diluted earnings per share of 7.93 yuan, 8.28 yuan, and 8.81 yuan for the years 2025, 2026, and 2027 respectively, maintaining a "Buy" rating [3]