Core Viewpoint - The overall performance of the liquor industry in Q3 2025 is under pressure, with slow payment collection, increased inventory, and weak batch prices due to the impact of the "ban on alcohol" [1][2] Payment Collection - The payment collection progress for liquor companies in Q3 2025 has slowed down significantly, with only Kweichow Moutai expected to maintain a collection rate similar to previous years, while other companies face relative pressure [1][2] Sales Performance - The sales performance in Q3 2025 is under pressure, particularly in June and July due to the "ban on alcohol," although there has been some improvement in August and September. Kweichow Moutai has shown resilience with significant sales growth in August and September, with a year-on-year increase exceeding 20% [2][3] Inventory Levels - After a slight decrease in inventory levels in Q1 2025, the overall inventory in the liquor industry has accumulated due to a significant slowdown in sales since Q2 2025. The inventory is expected to decrease during the Mid-Autumn Festival and National Day, but channel inventory may not see significant reduction [2][3] Batch Prices - Batch prices for most liquor products are under pressure due to the "ban on alcohol" and aggressive promotional activities during the festive season. High-end liquor prices, such as Feitian Moutai, have dropped to 1750-1800 RMB, while other products like Wuliangye have also seen price declines [2][3] Price Segment Analysis - High-end liquor: Kweichow Moutai is expected to maintain growth, while Wuliangye and Luzhou Laojiao may face slight pressure in Q3 2025 - Mid-range liquor: Significant differentiation is expected, with Shanxi Fenjiu showing stable performance, while other brands may benefit from low base effects - Regional leaders: Brands like Gujinggongjiu and Yingjia Gongjiu are still adjusting and may be significantly impacted by the "ban on alcohol" [3][4] Earnings Forecast - Overall, liquor companies are expected to face pressure, with most companies' performance in Q3 2025 projected to decline year-on-year. However, Kweichow Moutai is anticipated to achieve revenue and profit growth, while others like Wuliangye and Shanxi Fenjiu may perform relatively steadily [4] Investment Recommendations - The company suggests focusing on bottom-range allocation opportunities in the liquor sector, recommending leading brands like Kweichow Moutai, Shanxi Fenjiu, and Wuliangye, as well as other brands with growth potential and lower valuations [5]

Core Viewpoint - The stock market experienced a decline, with major indices dropping over 1%, particularly affecting the liquor sector, which saw a notable decrease in share prices of key companies [1] Industry Summary - The liquor sector index closed at 2224.57 points, down 1.28%, with 20 liquor stocks declining [1] - High-end liquor demand is showing weak recovery during the peak season, while mass-market liquor sales are performing better than the industry average [1] - The next-highest price segment is under pressure, with significant differentiation in performance among brands [1] - Current industry inventory levels are stabilizing, and some liquor companies are reducing inventory to alleviate operational pressure [1] - The outlook suggests that leading liquor companies are focusing on long-term healthy development, with fundamentals stabilizing and consumption promotion policies supporting gradual recovery in the industry [1] Company Summary - Guizhou Moutai closed at 1415.93 CNY per share, down 0.98% [1] - Wuliangye closed at 119.64 CNY per share, down 0.90% [1] - Shanxi Fenjiu closed at 187.00 CNY per share, down 0.90% [1] - Luzhou Laojiao closed at 126.90 CNY per share, down 1.53% [1] - Yanghe Brewery closed at 66.91 CNY per share, down 1.09% [1]

文｜王伟设 云酒·中国酒业品牌研究院高级研究员 设问酒道工作室创始人 今年下半年以来众多品牌密集推出低度白酒： 8月19日，古井贡推出26度375ml375元的年份原浆轻度古20。 低端市场口感匹配度低 虽然低度白酒是个发展趋势，但对于一个喝惯了中高度酒的庞大酒民群体来说，要想让理性、悦己的消费观念全民化，让低度风格成为消费主流等 还需要时间。 低度酒的出现符合消费观念和口感偏好的改变，因而它是有发展前景的品类。同时，其成为主流消费及其酿造技术的改进提升是个渐进的过程，不 可能成为短期爆发的风口。 低端市场主要是50元以下的大众消费群体，其对口感风格的需求是度数不能太低，一般在40度以上，入口不能太轻，要有一定的醇厚感，回味不能太净， 要有一点回味且酒体要柔顺。 但是低度白酒一般在30度一下，其酒体单薄，酒分子与水分子失去蒂合度，即便加入调味酒也难以产生消费者需要的口感。如果增加基酒或调味酒必将增 加成本推高价格，偏离大众消费的价格需求。 8月26日，五粮液推出29度500ml399元的一见倾心。 8月30日，舍得推出29度500ml379元的舍得自在。 另据内部消息，国窖1573也将推出26度500ml68 ...

Core Insights - The premium liquor market has seen significant growth during the National Day and Mid-Autumn Festival holiday period, with major brands leading the consumption surge [1] Sales Performance - Moutai's sales increased nearly 10 times year-on-year - Wuliangye's sales grew nearly 3 times year-on-year - Luzhou Laojiao's sales surged over 11 times year-on-year - Jinshiyuan's sales rose over 5 times year-on-year - Honghualang 15's sales increased nearly 7 times year-on-year - Baiyunbian 15-year aged liquor's sales grew nearly 6 times year-on-year [1] Market Trends - Instant retail is emerging as a new growth driver for major liquor brands and regional leaders, facilitating exponential sales growth - The strong sales performance of top brands like Moutai and Luzhou Laojiao highlights their strong pricing power in the instant retail channel - Regional leaders are leveraging instant retail to overcome geographical limitations and reach a broader consumer base [1] Consumer Behavior - The demand for "30-minute delivery" has led to a surge in scenario-based consumption, indicating a shift in consumer preferences [1] Future Outlook - The ability to balance channel efficiency with value competition will be crucial for liquor companies navigating the industry's adjustment period [1]

10月10日，2025年《财富》可持续发展峰会（以下简称"《财富》峰会"）启幕。五粮液作为《财富》峰会"首席战略合作伙伴"及"指 定用酒"，深度参与多项核心环节，通过主题艺术展陈、圆桌对话、品鉴体验等多元形式，系统展示在ESG领域深耕成果，为全球可 持续发展议程贡献了中国白酒行业的"和美"智慧与方案。 本届《财富》峰会以"智能时代智惠共生"为主题，汇聚了来自《财富》500强企业及各界专家学者，共同探讨科技赋能下的可持续发 展路径，致力于将智能技术真正惠及人类命运。 《财富》峰会现场，五粮液独具匠心地打造了以"和美永续"为主题的ESG艺术展位。设计灵感源于象征生生不息的莫比乌斯环背景 墙，融合五粮液东大门、八大古窖池、五种粮食等核心元素，生动诠释了五粮液对品质、生态与文化之"和"的不懈追求。经典五粮 液系列、第八代五粮液、金装五粮液、五粮液1618、五粮液·紫气东来、39度五粮液、五粮液·九龙坛、29°五粮液·一见倾心等产品精 彩亮相，全面展现五粮液从匠心传承到创新活力的品牌脉络。 在特别设置的调酒体验区，五粮液以29°五粮液·一见倾心为基酒，创意调配出"我的阿勒泰""怦然心动""和美喜乐""乌龙肉桂酿"等数 ...

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage sector [9][58]. Core Insights - The report highlights that the white liquor sector is experiencing marginal improvements in sales during the double festival period, although it remains under pressure year-on-year. Channel inventory has slightly decreased but is still at a relatively high level, leading to anticipated pressure on wholesale prices as companies focus on controlling volume to maintain prices [6][56]. - The consumer sector is rebounding, driven by capital switching and favorable data from the National Day holiday. The report notes a significant increase in cross-regional mobility, with an estimated 2.432 billion people traveling during the holiday, a historical high [7][57]. - The beverage sector is performing strongly, with a focus on new consumption opportunities amid retail channel transformations. The report suggests monitoring companies like Heytea, Cha Bai Dao, and others in the tea beverage segment [8][58]. Summary by Sections Industry News - In September, Douyin's liquor sales increased by 58% month-on-month, and JD Seven Fresh reported a 109% year-on-year increase in liquor sales during the double festival period [5][18]. - The report mentions the official release of the twelve fragrance standard sample and various company developments, including Guizhou Moutai's focus on integrating tourism and liquor sales [5][18]. Company Feedback - The report provides insights into the performance of key companies, noting that the white liquor sector is under pressure but suggests focusing on high-dividend leaders like Guizhou Moutai and Wuliangye, as well as more elastic stocks like Jiu Gui Jiu and She De Jiu Ye [6][9]. - The report also emphasizes the importance of the tea beverage sector, particularly during the National Day holiday, and suggests monitoring companies like Mi Xue and Gu Ming [7][58]. Key Company and Profit Forecasts - The report includes a table of key companies with their stock prices, earnings per share (EPS), and price-to-earnings (PE) ratios, recommending a "Buy" rating for all listed companies, including Guizhou Moutai, Wuliangye, and others [59].

Investment Rating - The report maintains a cautious outlook on the food and beverage industry, suggesting that the industry is still in a bottoming phase and requires patience for recovery [5][6]. Core Insights - The food and beverage sector is advised to focus on structural opportunities, particularly in leading companies that offer high dividends and have long-term investment value, such as high-end liquor brands and major dairy companies [5][6]. - The liquor industry is expected to face continued pressure, with inventory levels high and demand weak, particularly in the context of the upcoming Spring Festival [6][7]. - The report highlights the importance of new consumption trends and structural growth opportunities in the consumer goods sector, recommending companies that align with these trends [5][7]. Summary by Sections 1. Weekly Perspective on Food and Beverage - The food and beverage sector saw a slight decline of 0.15% last week, with liquor down 1.17%, underperforming the broader market [4]. - The top-performing stocks included Zhuangyuan Pasture and Yangyuan Beverage, while the worst performers included Huanlejia and Gujing Gongjiu [4]. 2. Market Performance of Food and Beverage Segments - The food and beverage industry outperformed the Shenwan A index by 0.27 percentage points, with beverage and dairy sectors showing the strongest performance [28]. 3. Liquor Sector Insights - The report indicates that the average price for Moutai is 1765 RMB per bottle, down 35 RMB from the previous period, while Wuliangye is priced at approximately 830 RMB, also showing a decline [6][11]. - Overall demand for liquor is projected to decrease by 20-30% year-on-year during the Mid-Autumn Festival and National Day period, with inventory levels expected to rise by 10-20% [6][7]. 4. Consumer Goods Sector Insights - The report expresses optimism regarding the dairy sector due to declining costs and improving supply-demand dynamics, recommending companies like Yili and New Dairy [7]. - The snack and beverage segments are highlighted for their structural growth potential, with recommendations for companies like Unified Enterprises and Weilong [7].

Investment Rating - The report maintains a recommendation for the food and beverage industry, indicating a positive outlook for the sector [4]. Core Insights - The report highlights the upcoming Q3 performance period and suggests a focus on valuation shifts in thriving sectors such as beverages, snacks, and pet products [13][14]. - It notes that the consumption sector has shown relative weakness, but low valuations may attract investment [13]. - The report emphasizes the stable growth of key companies like Shanxi Fenjiu and Wuliangye, with the latter's major shareholder completing a significant share buyback, reflecting confidence in the company [2][3]. Summary by Sections Core Company Tracking - Shanxi Fenjiu's "Glass Fen" series is experiencing steady growth, with plans to expand into markets with weaker consumption atmospheres [10]. - Wuliangye's major shareholder has completed a buyback of shares worth over 800 million yuan, increasing their stake to 55.1% [3]. - Chongqing Beer is expected to continue gaining market share in China, with a current market share of 9%, up from 6% in 2017 [11]. - Qiaqia Foods has seen improved sales in September, with expectations of a slight recovery in gross margin for Q3 [12]. Investment Recommendations - The report recommends focusing on growth stocks in the snack sector, particularly Ximai Foods and Wei Long [14]. - It continues to recommend leading companies in the Hong Kong market such as Nongfu Spring and H&H International Holdings, while suggesting attention to Haitian Flavoring [14]. - In the new consumption sector, it highlights Zhongchong Co., Guibao Pet, and Bairun Co., with additional recommendations for Yuanfei Pet and Petty Co. [14]. - Traditional consumption is entering a configuration phase, with a focus on leading liquor brands like Shanxi Fenjiu, Luzhou Laojiao, and Guizhou Moutai [14].

Investment Rating - The report maintains a "Positive" investment rating for the food and beverage industry, with a focus on structural opportunities within the sector [2][3]. Core Insights - The industry is in a bottoming phase, particularly for the liquor segment, which requires patience as it undergoes inventory destocking and price stabilization. The report emphasizes the importance of identifying structural opportunities in food companies [3][7]. - Key recommendations include high-dividend stocks such as Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao in the liquor sector, and Yili, Qingdao Beer, and Uni-President in the consumer goods sector [3][7][9]. - The report anticipates a 20-30% year-on-year decline in overall liquor demand during the 2025 Mid-Autumn Festival and National Day, with inventory levels expected to increase by 10-20% [8][9]. Summary by Sections 1. Weekly Insights on Food and Beverage - The food and beverage sector experienced a slight decline of 0.15% last week, with liquor down 1.17%, underperforming the Shanghai Composite Index by 0.52 percentage points [6][32]. - The report highlights the performance of various sub-sectors, noting that beverage and dairy products outperformed the benchmark index [32]. 2. Market Performance of Food and Beverage Sectors - The report indicates that the beverage and dairy sector outperformed the benchmark index by 3.16 percentage points, while the liquor sector underperformed by 0.75 percentage points [32][38]. 3. Liquor Sector Analysis - Current prices for Moutai are 1765 RMB for loose bottles and 1795 RMB for boxed sets, both down 35 RMB from the previous period. The report expects continued pressure on liquor companies' financials through Q3 2025 [8][14]. - The report notes that the liquor industry is entering a destocking phase, with a significant time required for inventory digestion and price stabilization [8][9]. 4. Consumer Goods Sector Analysis - The report maintains a positive outlook on the dairy sector, citing cost reductions and supply-demand improvements as key trends. Recommendations include Yili and New Dairy [9][30]. - The snack and beverage segments are highlighted for their structural growth opportunities, with specific recommendations for companies like Uni-President and Wei Long [9][30].

Core Insights - The article focuses on recruitment opportunities within the liquor industry, specifically highlighting job openings at Wuliangye Group for various positions across different levels and functions [2]. Recruitment Overview - Wuliangye Group is actively recruiting for both campus and social recruitment, with a diverse range of positions available [2]. - The recruitment includes roles in strategic research, economic operation management, legal affairs, human resources, auditing, new product development, and various operational roles [2][4]. Job Positions and Requirements - **Campus Recruitment**: Positions include strategic research and management, economic operation management, legal affairs management, human resources specialist, and various technical roles such as brewing technology researchers and supply chain management [2][4]. - **Social Recruitment**: Positions include software development, medical roles, and operational roles such as packaging operators and fire control operators [2][4]. Candidate Criteria - Candidates must be 2026 graduates, with specific educational backgrounds required for each position, including degrees in economics, management, engineering, and law [4][6]. - Additional requirements include proficiency in office software, strong communication skills, and the ability to work in a team [4][6][10]. Assessment Methods - The recruitment process includes a combination of written tests (40%) and interviews (60%) for most positions, ensuring a comprehensive evaluation of candidates [4][6][10].