新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月21日迎 来普遍下跌。如果十大单品各取一瓶整体打包售卖，今日总售价为8866元，较昨日下跌49元。市场价格 第四次创下近两个月来新低，高端酒价格支撑力度减弱，行业下行调整节奏有所加快。 今日市场呈普跌态势，十大单品八跌两涨，行业短期调整压力凸显。下跌产品中，精品茅台领跌，环比 降低13元/瓶，主因系其终端货源补给增加，经销商适度让利促流通；青花郎与习酒君品紧随其后，分 别环比下跌11元/瓶与9元/瓶；飞天茅台环比下跌8元/瓶，"i茅台"平台平价货源持续入市分流需求，终端 零售价承压下行；古井贡古20与五粮液普五八代同步下跌4元/瓶；国窖1573与水晶剑南春微跌1元/瓶。 上涨产品中，洋河梦之蓝M6+与青花汾20涨势微弱，均环比上升1元/瓶。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时各点位经手的真实成交终端零 售价格，力求为社会各界提供一份关于知名 ...

Industry Environment - After a year and a half, Australian wine is reshaping the Chinese imported wine market as China terminates anti-dumping and countervailing duties on Australian imported wine starting March 29, 2024, leading to an initial surge in imports, followed by a significant decline in sales due to inventory buildup and economic pressures, with declines ranging from 20% to 70% [2][3] - Despite challenges, Australian wine is seen as having product strength, prompting the industry to streamline brands and enhance promotions to reshape market dynamics [3] Low-Alcohol Beverage Market - The low-alcohol beverage market has rapidly grown, increasing from 20 billion yuan in 2020 to an expected 57 billion yuan by 2024, with global market projections surpassing 740 billion yuan by 2025, driven by young consumers and a trend towards "tipsy enjoyment" [4] - Traditional liquor companies and retail brands are entering the low-alcohol space, but the market faces challenges such as brand homogenization and declining repurchase rates, indicating a need for innovation to establish long-term competitiveness [4] New Product Innovations in Alcohol Industry - In 2025, leading liquor companies are leveraging product innovation to navigate challenges, with notable new products like Moutai's 1935 premium version and Wuliangye's youth-oriented design gaining market traction [5] - The industry is witnessing a trend towards low-alcohol and youth-oriented products, with a focus on value reconstruction across all price ranges, indicating a shift in consumer preferences and competitive dynamics [5] Changing Landscape of Baijiu Industry - The baijiu industry is undergoing significant changes, with Shanxi Fenjiu surpassing Luzhou Laojiao and Yanghe in revenue, marking a competitive shift among leading brands [6] - The overall industry is under pressure, with many mid-sized companies experiencing declines, while top brands like Moutai and Fenjiu show slight growth, indicating a potential gradual recovery in 2026 [6] New Beverage Trends - The new beverage sector is experiencing growth, with brands like Xiaojinjiu and Guolifang successfully filling market gaps through innovative products that cater to younger consumers and diverse consumption scenarios [7] - The success of these new products is attributed to their ability to meet specific consumer needs and drive emotional consumption, positioning them as mainstream options in the market [7] Marketing Strategies of Leading Brands - Major liquor companies are optimizing inventory and enhancing marketing strategies to adapt to the current industry adjustment period, focusing on consumer-centric approaches and diversified consumption scenarios [9] - Companies are employing a pyramid product structure to solidify core offerings while exploring niche markets, indicating a shift from scale expansion to refined operations [9] Brand Dynamics - Guizhou Zhenjiu is upgrading its "Dazhen" product to enhance quality and packaging, aiming to establish it as a classic product in the market [10] - Wuliangchun is deepening emotional connections with consumers through its 30th-anniversary marketing activities, showcasing a shift towards more profound brand engagement [11] Value Competition in Baijiu Industry - The baijiu industry is entering a phase of value competition, with brands like Xifengjiu focusing on quality and cultural empowerment to drive their revival [12][13] - The emphasis on quality and innovation is seen as essential for long-term success in a competitive market [12][13] Retail Innovations - Sam's Club is restructuring its display of aged baijiu by grouping products by production year, aiming to enhance value perception and broaden consumption scenarios [23] - This adjustment reflects a collaborative effort between distributors and retailers to address market challenges and improve product value expression [23]

Group 1 - The core viewpoint of the article is that Wuliangye (000858) acknowledges that its stock price is influenced by multiple factors and emphasizes its commitment to enhancing investment value through increased dividends and targeted marketing strategies for different products [1] Group 2 - The company is actively engaging with investors on interactive platforms to address concerns regarding stock price fluctuations [1] - Wuliangye is implementing various marketing plans tailored to its different product lines to boost sales and market presence [1]

Group 1 - The core viewpoint of the article is that Wuliangye is focusing on cost control and efficiency improvement through comprehensive budgeting and specific initiatives aimed at reducing costs while enhancing product quality [1] Group 2 - The company is promoting a "craftsman spirit" to refine product quality and increase the output of high-quality liquor [1] - Wuliangye is conducting a "dual increase and dual reduction" campaign, encouraging all members to participate in cost reduction and efficiency enhancement actions [1] - The company aims to explore cost reduction opportunities while ensuring product quality by strengthening comprehensive budget management and budget control [1]

Core Viewpoint - The white liquor sector is experiencing a mixed performance, with a potential for valuation recovery by 2026 as the industry undergoes a clearing process [1] Industry Summary - The Shanghai Composite Index closed at 4113.65 points, down 0.01%, while the white liquor sector index closed at 2216.15 points, up 0.10% [1] - 15 white liquor stocks saw gains, with notable performances from brands like Luzhou Laojiao, which rose by 2.35%, and Yanghe Brewery, which increased by 3.55% [1] - Guizhou Moutai's stock price fell by 0.18% to 1373.55 yuan per share, while Wuliangye's stock price increased by 0.34% to 104.91 yuan per share [1] Company Summary - According to Huashang Securities, the white liquor market is expected to face subdued demand in 2025, continuing a trend of weak peak seasons, which has led to a decline in prices due to increased subsidies during major shopping events [1] - The revenue and profit growth rates of listed white liquor companies are projected to decline significantly in Q3 2025, with current valuations having returned to historically low levels, reflecting market sentiment [1] - There is an increasing awareness among shareholders regarding returns, and the value attributes of white liquor companies are becoming more prominent as the industry approaches a bottoming phase [1] - By 2026, it is anticipated that the price-to-earnings (PE) ratio will recover ahead of earnings per share (EPS) as the industry stabilizes [1]

Core Insights - The report indicates that the adjustment period for high-end liquor is expected to end, highlighting the long-term investment value in this sector. The price of mainstream liquor has decreased from approximately 2200 yuan around the Spring Festival in 2025 to about 1560 yuan currently, with a notable decline since June [4][30][32] - The beer industry is anticipated to benefit from a low base effect in 2026, with emerging retail channels and government consumption stimulus policies expected to drive recovery [5][42] - The dairy industry is currently in a transitional phase, with low milk prices expected to rebound as demand improves and supply stabilizes. The long-term growth potential remains strong due to ongoing consumption upgrades [5][60][63] - The condiment sector is projected to benefit from a gradual recovery in restaurant consumption, with both B2B and B2C channels expected to see improved sales as consumer spending recovers [5][79] Liquor Industry - High-end liquor is expected to stabilize after a period of adjustment, with long-term investment value becoming more apparent. The market share of premium liquor brands continues to rise, and the consumption upgrade trend remains intact despite short-term impacts [4][30][34] - The competition in the mid-range liquor segment has intensified, with brands experiencing varying levels of performance due to market pressures. The demand for mid-range products has been notably affected by weak business consumption [36][39] - Inventory management is crucial, with manufacturers actively controlling supply to maintain price stability. The introduction of information systems has improved inventory management capabilities [40][39] Beer Industry - The beer market is expected to recover due to a low base effect from 2025, with national leaders likely to benefit significantly. The rise of instant retail channels is also anticipated to drive growth in non-on-premise beer sales [42][43] - The industry is entering a mature phase, with a focus on premiumization and product structure upgrades. The market share of high-end products is increasing, reflecting a shift in consumer preferences [47][50] - Cost stability is expected in 2026, with barley prices remaining low and contributing to profit margins. The overall cost structure is anticipated to support profitability in the beer sector [51][53] Dairy Industry - The dairy sector is currently experiencing a down cycle in milk prices, but a rebound is expected as demand improves and supply stabilizes. The long-term growth potential remains strong due to increasing consumer preferences for high-quality dairy products [60][63] - The population base in China supports the demand for dairy products, with significant growth potential in rural areas where consumption is currently lower compared to urban areas [66][70] - The industry is witnessing a shift towards high-quality growth, with leading companies focusing on improving profitability through better cost management and efficiency [60][77] Condiment Industry - The condiment sector is expected to benefit from a gradual recovery in restaurant consumption, with B2B channels likely to see significant improvements as consumer spending increases [79][84] - The industry has shown resilience, with a stable growth rate over the past five years. The market size for condiments has surpassed 650 billion yuan, driven by rising consumer demand and changing eating habits [83][84] - Cost advantages are anticipated in 2026, with raw material prices remaining low, which will help maintain stable growth in the condiment sector [79][80]

Market Overview - The liquor sector experienced a slight increase of 0.3% on January 20, with Yanghe Distillery leading the gains [1] - The Shanghai Composite Index closed at 4113.65, down 0.01%, while the Shenzhen Component Index closed at 14155.63, down 0.97% [1] Individual Stock Performance - Yanghe Distillery (002304) closed at 64.19, up 3.55% with a trading volume of 121,100 shares and a transaction value of 771 million [1] - Luzhou Laojiao (000568) closed at 116.26, up 2.35% with a trading volume of 150,100 shares and a transaction value of 1.73 billion [1] - Other notable performers include: - Yingjia Grape Wine (603198) at 39.88, up 1.63% [1] - Shanxi Fenjiu (600809) at 170.99, up 0.96% [1] - Wuliangye (000858) at 104.91, up 0.34% [2] Capital Flow Analysis - The liquor sector saw a net inflow of 191 million from institutional investors, while retail investors experienced a net outflow of 1.88 billion [2] - The capital flow for key stocks includes: - Yanghe Distillery with a net inflow of 80.15 million from institutional investors [3] - Luzhou Laojiao with a net outflow of 111 million from retail investors [3] - Wuliangye with a net inflow of 10.61 million from institutional investors [3]

Core Insights - The Chinese white liquor market has seen a general price rebound for the top ten products as of January 20, marking a five-day high after a period of low prices. The total retail price for a bundled package of these products is 8,915 yuan, an increase of 44 yuan from the previous day [1]. Price Movements - The market experienced a broad increase today, with eight products rising in price and two declining, reversing the trend from the previous day. However, trading volumes remain low [1]. - Leading the price increases, Qinghua Lang rose by 12 yuan, followed by Xijiu Junpin with an 11 yuan increase, and Gujing Gonggu with a 9 yuan increase. Other notable increases include Yanghe Dream Blue M6+ and Premium Moutai, both up by 5 yuan, and Guojiao 1573, which increased by 4 yuan. Qinghua Fen 20 and Shuijing Jian'nan Chun saw minor increases of 2 yuan and 1 yuan, respectively [1][4]. Price Table Summary - The following table summarizes the current prices and changes for major products: - Moutai (Feitian): 1,672 yuan, down 3 yuan [3] - Moutai (Premium): 2,339 yuan, up 5 yuan [3] - Wuliangye (Pu Wubai): 803 yuan, down 2 yuan [3] - Qinghua Fen 20: 375 yuan, unchanged [3] - Guojiao 1573: 881 yuan, up 4 yuan [3] - Yanghe Dream Blue M6+: 582 yuan, up 5 yuan [4] - Gujing Gonggu: 511 yuan, up 9 yuan [4] - Xijiu Junpin: 656 yuan, up 11 yuan [4] - Qinghua Lang: 708 yuan, up 12 yuan [4] - Shuijing Jian'nan Chun: 388 yuan, up 1 yuan [4]

Core Viewpoint - The adjustment in pricing strategies by leading liquor companies, such as Guizhou Moutai, reflects the transformation anxiety and desire for breakthroughs in the Chinese liquor industry, which is currently undergoing a deep adjustment phase due to intense competition and market saturation [1] Group 1: Industry Trends - The liquor industry in China is transitioning from "scale competition" to "value competition," making brand strength a key factor for regional differentiation and success [3] - The revenue rankings of major liquor companies indicate that Guizhou Moutai leads with 170.61 billion yuan, followed by Wuliangye at nearly 90 billion yuan and Luzhou Laojiao at approximately 34 billion yuan, while Chengdu's Shui Jing Fang has a revenue of only 5.217 billion yuan, highlighting significant room for growth [3] - Chengdu is actively seeking to enhance its liquor brand through policy measures aimed at supporting the development of the "Rong Jiu" brand and promoting flagship products [5] Group 2: Policy Initiatives - The "Measures for Promoting High-Quality Development of the Liquor Industry in Chengdu" draft emphasizes the need for brand protection and support for liquor companies in intellectual property rights and market order maintenance [5] - Chengdu's government plans to explore the establishment of a liquor fund and include liquor companies in the "Huirong Loan" whitelist to alleviate financing difficulties, providing a sustainable financial support system for high-quality industry development [9] Group 3: Market Dynamics - The shift in consumer behavior from business banquets to social and self-consumption is prompting a focus on innovative consumption scenarios, with policies encouraging the integration of liquor with tourism and experiential consumption [12] - Chengdu's liquor industry is developing a unique liquor tourism route that combines historical culture, brewing techniques, and tourism experiences, aiming to attract both domestic and international visitors [13]

高端引领：携手米其林指南对话全球餐饮圈层 2024年9月23日，法国巴黎，五粮液与米其林指南正式缔结全球合作伙伴关系，成为行业唯一米其林指 南全球合作伙伴，开启中国白酒品牌国际化全新探索。签约落地后，五粮液系统性嵌入"顶级美酒搭配 世界多元美食"的核心场景，实现了中国白酒与全球顶级餐饮资源的深度对接。 当长江之头的千年浓香邂逅全球餐桌的多元风味，中国白酒龙头企业五粮液正以"美酒+美食"的创新融 合模式，重塑中国白酒的全球叙事。 2025年，在行业消费结构与市场格局加速变革的背景下，五粮液深耕全球布局、拓展多元场景、传递东 方文化，开辟出一条兼具高度、深度与温度的国际化新路径，让"大国浓香"跨越国界，深度融入全球生 活方式。 除了携手米其林指南实现高端破圈外，五粮液还以"五粮液大酒家"与"五粮·炙造"新潮体验店的双轨布 局，让"大国浓香"从高端宴席下沉至日常场景，与米其林指南合作形成互补，构建从高端宴请到日常消 费、从经典传承到潮流表达的全场景覆盖体系，推动"大国浓香"融入多元生活场景。 在海外市场，五粮液大酒家成为文化传播与情感交流的重要窗口。2025年9月，继日本东京、中国香港 之后，新加坡五粮液大酒家正式 ...