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五粮液/泸州老窖/神农架酒业/黔醉酒业纳新|酒业招聘
Xin Lang Cai Jing· 2025-10-12 07:36
Core Insights - The article focuses on recruitment opportunities within the liquor industry, specifically highlighting job openings at Wuliangye Group for various positions across different levels and functions [2]. Recruitment Overview - Wuliangye Group is actively recruiting for both campus and social recruitment, with a diverse range of positions available [2]. - The recruitment includes roles in strategic research, economic operation management, legal affairs, human resources, auditing, new product development, and various operational roles [2][4]. Job Positions and Requirements - **Campus Recruitment**: Positions include strategic research and management, economic operation management, legal affairs management, human resources specialist, and various technical roles such as brewing technology researchers and supply chain management [2][4]. - **Social Recruitment**: Positions include software development, medical roles, and operational roles such as packaging operators and fire control operators [2][4]. Candidate Criteria - Candidates must be 2026 graduates, with specific educational backgrounds required for each position, including degrees in economics, management, engineering, and law [4][6]. - Additional requirements include proficiency in office software, strong communication skills, and the ability to work in a team [4][6][10]. Assessment Methods - The recruitment process includes a combination of written tests (40%) and interviews (60%) for most positions, ensuring a comprehensive evaluation of candidates [4][6][10].
五粮液奋力冲刺年度目标任务/郎酒签约总台“品牌强国工程”······
Xin Lang Cai Jing· 2025-10-12 04:38
Group 1 - Wuliangye Group is focusing on achieving its annual target and is committed to deepening state-owned enterprise reforms to ensure timely completion of tasks [1][2] - Langjiu signed a contract with the Central Radio and Television Station for the "Brand Strong Country Project" for 2026, indicating a strategic partnership to enhance brand visibility [3] - Jinhuijiu reported a revenue exceeding 1.75 billion yuan in the first half of 2025, with its soft product line surpassing 600 million yuan, reflecting a 10% year-on-year growth [4] Group 2 - Zhenjiu held a production quality conference, highlighting ongoing improvements in brewing techniques and raw material quality, which are expected to enhance product quality [5] - During the National Day and Mid-Autumn Festival holiday, Meituan's flash sales of Moutai saw a nearly 10-fold year-on-year increase in sales, indicating strong consumer demand [6] Group 3 - In the second quarter, U.S. spirits exports fell by 9% year-on-year, with significant declines in major overseas markets, suggesting potential structural changes in consumer preferences [7] - Exports to the EU decreased by 12% to 290 million USD, while exports to the UK dropped by 29% to 26.9 million USD, and exports to Japan fell by 23% to 21.4 million USD [8] - The Canadian market experienced the most significant decline, and industry warnings indicate a shift towards domestic products among consumers, alongside challenges for U.S. whiskey producers due to slowing domestic sales and high inventory levels [9]
西湖情五粮液玫瑰婚典浪漫上演 国内外百对新人谱写和美乐章
Qi Lu Wan Bao· 2025-10-12 00:54
Core Viewpoint - The 27th China International West Lake Love and Wuliangye Rose Wedding Ceremony was held in Hangzhou, showcasing a blend of traditional Chinese wedding customs and modern technology, attracting couples from various countries and regions [3][9]. Group 1: Event Overview - The wedding ceremony was themed "The City of Love, Co-composing Love Poems, Building a Harmonious Life," highlighting the fusion of Eastern and Western love cultures [3]. - The event featured seven classic chapters, including flower port departure, flower car parade, red carpet display, and a romantic banquet, emphasizing the scenic beauty of Hangzhou [3][6]. - A notable highlight was the launch of a thousand drones over West Lake, symbolizing the integration of technology with traditional wedding ceremonies [3][7]. Group 2: Participation and Cultural Significance - The ceremony attracted 100 couples from various countries, including Italy, France, and Brazil, as well as domestic participants from multiple provinces and cities [3][9]. - The event aimed to create unforgettable memories for couples and showcase Hangzhou's rich cultural heritage as a city of love [9]. Group 3: Ceremony Details - The ceremony commenced at Huagang Park, where couples donned traditional wedding attire and participated in a series of rituals, including pouring West Lake water to symbolize blessings [5][6]. - Couples enjoyed a parade through the city, a banquet featuring local delicacies, and performances that highlighted the cultural charm of Hangzhou [6]. - The evening concluded with a spectacular drone show, displaying messages of love and admiration for Chinese culture, leaving attendees in awe [7].
透过双节酒市窥见行业的“三重变革”时代:价格带分化、区域重构与渠
Sou Hu Cai Jing· 2025-10-12 00:42
Core Insights - The dual festival period of National Day and Mid-Autumn Festival in 2025 did not yield the expected sales peak for the liquor industry, with retail and catering sales only growing by 3.3% year-on-year, indicating a significant slowdown compared to the May Day holiday [1][3] - The liquor market is experiencing a structural transformation driven by rational consumption, channel revolution, and brand resilience, highlighting both challenges and opportunities for the industry [3] Market Performance - High-end liquor brands showed stable sales during the dual festival period, benefiting from effective volume control and price maintenance strategies, which helped stabilize core product pricing [3][4] - In contrast, mid-range and lower mid-range liquors faced significant challenges, with many products seeing price drops from the 400 yuan range to 200-300 yuan, and sales volumes declining by over 30% for most brands [4][6] - Low-end liquor performed relatively well, with some star products experiencing over 20% year-on-year sales growth, reflecting a shift towards value-for-money consumption [6][8] Regional Variations - The overall liquor market in Sichuan saw a year-on-year sales decline of approximately 20%, with significant drops in the Chengdu market [9][11] - In Guangdong, liquor sales also fell by 20-30% year-on-year, with a notable reduction in corporate group orders and a shift towards lower-priced products [9][11] - The Anhui market saw an increase in banquet events, but the average spending per table decreased, indicating a shift in consumer behavior [11][12] - The Henan market displayed structural opportunities, with some brands achieving growth through product innovation and cultural marketing [12] - Northern provinces like Shandong and Hebei showed signs of recovery, benefiting from a faster rebound in banquet markets [12] Channel Evolution - The liquor industry is undergoing a digital transformation in its channel ecosystem, with major brands adopting instant retail strategies to enhance consumer access [13][15] - Instant retail channels saw significant growth during the dual festival period, with sales on platforms like Meituan increasing by 8 times year-on-year [13][15] - The rise of instant retail reflects a shift in consumer habits towards immediate satisfaction, with younger consumers (aged 25-35) making up over 45% of buyers on these platforms [15][16] Future Trends - The liquor industry's competition is shifting from traditional brand and channel advantages to a more comprehensive competition based on digital capabilities, including data insights and supply chain efficiency [16] - The future of liquor consumption is expected to be characterized by rational, diverse, and instant purchasing behaviors, necessitating a reevaluation of product positioning and marketing strategies by companies [16]
2025年《财富》可持续发展峰会精彩观点荟萃
财富FORTUNE· 2025-10-11 13:21
Core Insights - The 2025 Fortune Sustainable Development Summit was successfully held in Fuzhou, focusing on the theme "Intelligent Era, Intelligent Coexistence" and gathering nearly 200 global business leaders, policymakers, and academic experts to explore sustainable development paths empowered by technology [1] Group 1: Key Themes and Discussions - The summit featured 40 speakers from various sectors including AI, internet, manufacturing, new energy, finance, and health, discussing how smart technologies can accelerate growth while avoiding excessive environmental consumption [1] - Key topics included the social responsibilities of multinational companies in a fragmented geopolitical landscape and the protection of human creativity and development rights in an algorithm-driven era [1] Group 2: ESG Practices and Globalization - Companies are encouraged to ensure that suppliers meeting ESG standards will gain more orders and global opportunities, highlighting the competitive edge of Chinese suppliers in quality, cost, and delivery [6] - The urgency for green and low-carbon transformation in the chemical industry is emphasized, aligning with national dual carbon goals and the increasing demand for green materials from international brand clients [6] Group 3: Sustainable Consumption and Corporate Responsibility - The importance of circular economy practices is highlighted, where manufacturers must innovate in product design and lifecycle management, while consumers are also encouraged to participate in sustainable practices [30] - The wine industry is recognized as a participant in environmental practices, emphasizing the necessity of establishing a good ecological environment as a fundamental requirement [33] Group 4: Financial Instruments and ESG Integration - Green financial products like green bonds are seen as a driving force for companies to integrate international ESG concepts into their development, effectively addressing regulatory challenges and attracting international capital [41] - Companies are advised to balance production activities with ecological diversity protection, ensuring that sustainable financial tools align with their sustainability goals [45] Group 5: Technological Innovations in ESG - The application of cutting-edge technologies such as AI and big data is crucial for enhancing ESG management, transitioning from compliance to data-driven value creation [62] - Companies are encouraged to leverage technology to improve operational efficiency and sustainability, with a focus on accurate and transparent data for ESG disclosures [68]
五粮液亮相2025年《财富》可持续发展峰会 以“和美”力量推动白酒产业可持续消费
财富FORTUNE· 2025-10-11 13:21
10月10日,以"智能时代 智惠共生"为主题的2025年《财富》可持续发展峰会举行,中国白酒龙头企业 五粮液作为峰会"首席战略合作伙伴"与"指定用酒"精彩亮相,并深度参与各项活动,展示中国白酒企业 在可持续发展道路上的创新实践,为全球可持续发展注入"和美"力量。 步入2025年《财富》可持续发展峰会现场主入口,五粮液展区时尚而精美,陈列着经典五粮液系列、第 八代五粮液、五粮液1618、五粮液生肖酒以及29°五粮液·一见倾心等产品,吸引与会嘉宾驻足。象征循 环永续的"莫比乌斯环",通过环形结构隐喻人与自然的和谐共生,最终共同勾勒出一幅"和美"生活的生 态画卷,彰显了中国白酒龙头企业在可持续发展中的责任担当,更以视觉化语言传递了"绿色酿造、循 环共生"的核心理念。 在2025年《财富》可持续发展峰会主题讨论环节,来自白酒、时尚、科技等多行业直面消费者的企业代 表,围绕"可持续消费觉醒:买家投票权和企业答卷"展开圆桌对话。 "生态价值是白酒品质的核心价值,更是好酒的底色。绿色发展不是选择题,是酿酒企业永续发展的必 答题。"五粮液股份公司副总经理、财务总监、董事会秘书章欣表示,酿酒行业是属于"天人共酿"产 业,是"绿 ...
五粮液亮相2025年《财富》可持续发展峰会以“和美”理念贡献可持续发展酒业方案
Xin Lang Cai Jing· 2025-10-11 10:41
转自:新华财经 当日晚宴上,嘉宾们循着"五步品酒法",在氤氲酒香中,再次深入感受到五粮液深厚的历史文化与卓越品质,体验了一场情感交流与文明对话的美妙旅程。 当前,"文化认同+绿色价值"的可持续发展理念正成为消费者选择品牌的重要衡量因素。在以"可持续消费觉醒:买家投票权和企业答卷"为题的圆桌讨论中,五粮液股份公司副总经理、财务总监 这一回答,也精准概括了五粮液的实践路径。近年五粮液以"和合共生 美美与共"为价值理念,通过夯实"品质之和"筑牢消费基石,提升"生态之和"增加产品"含绿量",借力"和美"文化赋能消 在品质建设方面,五粮液依托"种、酿、选、陈、调"美酒五字诀,构建了"从一粒种子到一滴美酒"的全过程质量管理体系,成为行业唯一五度荣获中国质量管理领域最高荣誉的企业。 同时,通过引入区块链等前沿技术,五粮液还构建了全程可追溯的质量监管系统,让每一瓶酒的来源可查、品质可鉴,以科技力量为可持续消费牢筑信任基础。 在生态保护领域,五粮液率先提出建设"零碳酒企"目标,成功创建行业首家国家绿色工厂,以链主担当带动产业链绿色发展:倡导绿色种植,建成超150万亩高标准酿酒专用粮基地,将ESG标准 在文化创新层面,五粮液通过 ...
中经酒业周报∣1-8月白酒出口总额6.1亿美元,十二香型标准样正式发布,茅台国庆、中秋双节发力酒旅融合,上海贵酒被判停止使用“贵酒”名称
Xin Hua Cai Jing· 2025-10-11 10:20
中经酒业周报密切关注酒业发展情况,及时捕捉行业及企业最新动态。本期看点:1-8月白酒出口总额6.1亿美元,十二香型标准样正式发布,茅台国庆、中 秋双节发力酒旅融合,上海贵酒被判停止使用"贵酒"名称。酒业大事尽在掌握。 行业动态 1. 1-8月白酒出口总额6.1亿美元 9月29日,中国食品土畜进出口商会酒类进出口商分会发布数据显示,出口方面,1-8月,我国酒类出口延续增势,增幅有所回落,出口总额12.8亿美元,同 比增长7.9%;出口总量6.2亿升,同比增长27.5%。其中,1-8月,白酒出口额6.1亿美元,同比增长4.7%;均价56.5美元/升,同比增长1.2%;出口量1070万 升,同比增长3.5%。(酒类进出口商分会公众号) 2. 十二香型标准样正式发布 为满足白酒爱好者系统掌握中国白酒风味的需求,由中国酒业协会发起,专注于酒类职业教育和行业人才培养的专业机构中酒教育正式推出"中国白酒十二 香型标准样"。此套标准样严格遵循国家标准,获中国酒业协会监制,精选十二大典型香型,采用50ml透明瓶独立封装,酒体清澈,风格鲜明,是构建系统 味觉坐标的理想工具。(中酒教育CABE公众号) 3. 京东物流赋能四川酒水产 ...
第27届(2025)西湖情五粮液玫瑰婚典浪漫上演 国内外百对新人谱写和美乐章
Zhong Jin Zai Xian· 2025-10-11 10:12
10月7日,第27届(2025)中国国际西湖情五粮液玫瑰婚典在"爱情之都"杭州浪漫上演! 本届婚典共吸引了来自意大利、法国、俄罗斯、德国、巴西、伊朗、刚果、喀麦隆、摩洛哥等国家以及 国内北京、上海、重庆、四川、吉林、山东、广东、福建、河南、浙江等省、市100对新人来最美杭州 爱情之都喜结良缘,共同体验浪漫的中式传统婚礼。 中午12:30,婚典在"爱情之都"杭州大力打造的甜蜜爱情地标——花港公园华彩启幕。百对新人身着金 玉良缘国风婚礼服,在西湖山水见证下,却扇相视显真情,沃盥净手映初心,感受国风婚礼仪式的典雅 与庄重。 以湖为媒,以水寄情,主办单位领导共斟西湖水,为百对新人浇注"和美之花",传递花开并蒂、和美相 守的婚恋祝福。随后,百对新人在声声祝福中携手开启独具杭州韵味的爱情之旅。 在花仙子的引领下,百对新人乘坐百辆花车巡游杭城,携手走过由红地毯和玫瑰花瓣铺就的白堤千米玫 瑰大道,并登上古雅彩船畅游西湖,在湖滨步行街、庆春路盛装巡游,感受美丽杭州的历史底蕴与城市 活力。随后,新人们步入婚宴大厅,品尝杭州特色佳肴、举杯共饮五粮佳酿、欣赏艺术表演,现场溢满 了幸福的味道。 湖光灯影,月色添喜。19:15,百对新人 ...
品质、生态、文化协同发力 五粮液以“和美”作答全球白酒可持续消费课题
Core Viewpoint - The 2025 Fortune Sustainable Development Summit, themed "Intelligent Era, Shared Benefits," featured Wuliangye as both the "Chief Strategic Partner" and "Designated Liquor," highlighting its commitment to sustainable practices and green transformation in the liquor industry [1][3]. Group 1: Sustainable Practices and Consumer Engagement - Wuliangye showcased its sustainable practices and the "He Mei" value concept at the summit, aiming to elevate the global discourse on sustainable consumption [3]. - The company identified a shift in consumer demand within the liquor market, where high-net-worth consumers prioritize sustainability as a social label, while younger consumers align brand values with personal aesthetics, and traditional consumers focus on practical benefits [4][5]. - Wuliangye is taking on the role of a cognitive guide in the industry, participating in ESG evaluation and standardization efforts to promote green brewing practices [5]. Group 2: Quality and Technological Integration - The company emphasizes a comprehensive quality management system, being the only liquor brand to achieve the highest honors in China's quality management sector five times, and utilizes blockchain technology for product traceability [7][8]. - Wuliangye aims for "zero-carbon" status and has established the first national green factory in the industry, integrating ecological principles throughout its supply chain [8]. Group 3: Cultural Promotion and Global Outreach - Wuliangye is actively promoting Chinese liquor culture both domestically and internationally, using initiatives like "He Mei Global Tour" to enhance cultural recognition and consumer engagement [9]. - The company has implemented various cultural activities and innovative product offerings to align with modern consumer trends, thereby contributing to the sustainable development of the liquor industry [9].