证券日报网讯 2月10日，五粮液在互动平台回答投资者提问时表示，股价涨跌受宏观环境、行业周期、 市场情绪等多重因素影响，公司高度重视中小投资者利益，近年来通过持续加大分红力度、承诺三年期 分红、股东优惠购酒等方式积极回馈广大投资者。 （文章来源：证券日报） ...

Core Viewpoint - Wuliangye will leverage its sponsorship of the 2026 North America World Cup to enhance its global brand recognition and convey its "Harmony and Coexistence" philosophy to an audience of 5 billion people through various marketing strategies [2] Group 1 - The company is the official naming brand for the 2026 North America World Cup [2] - Wuliangye aims to achieve global brand exposure and cultural value output through immersive experiences and digital marketing [2] - The initiative is expected to strengthen international recognition and enhance brand value through sports [2]

Investment Rating - The report maintains a "Buy" rating for the food and beverage sector, suggesting investors take advantage of low prices to acquire quality leading companies [6]. Core Insights - The report highlights a positive outlook for the food and beverage sector, driven by seasonal demand and improved sales performance during the Chinese New Year [1]. - It emphasizes the importance of focusing on leading brands with strong fundamentals, particularly in the liquor and dairy segments, as they are expected to outperform their peers [2][4]. Summary by Category Liquor - The liquor industry is experiencing a divergence in performance, with top brands like Kweichow Moutai and Wuliangye showing strong sales, while others face challenges [1]. - Kweichow Moutai benefits from marketing reforms and strong demand, with its product prices stabilizing above 1600 RMB [1]. - Recommendations include Kweichow Moutai, Wuliangye, and other leading brands for investment [1]. Dairy Products - Major dairy companies like Yili and Mengniu are expected to achieve strong sales during the Chinese New Year, with inventory levels remaining healthy [2]. - The report anticipates a turning point in the raw milk cycle, with prices expected to stabilize, benefiting leading dairy firms [2]. - Recommended stocks include Yili and Mengniu, which are expected to gain market share in 2026 [2]. Restaurant Supply Chain and Condiments - The report sees a recovery in the restaurant sector, supported by government policies and improved consumer confidence [3]. - Leading companies are adjusting pricing strategies to enhance profitability, with inventory levels remaining healthy [3]. - Key recommendations include Anjijia and Haitian Flavoring, which are expected to benefit from improved market conditions [3]. Snacks - The snack industry is poised for growth, with increased sales during the Chinese New Year and a shift towards efficient retail channels [4]. - Recommended stocks include Weilian and Qiaqia, which are expected to maintain high profitability levels [4].

Core Viewpoint - The liquor sector, particularly the baijiu market, is experiencing a downturn with significant declines in stock prices of major companies, indicating a potential shift in supply-demand dynamics and financial pressures within the industry [1] Industry Summary - The Shanghai Composite Index closed at 4128.37 points, up 0.13%, while the baijiu sector index closed at 2288.11 points, down 0.80% [1] - A total of 19 baijiu stocks declined, with notable drops in major brands: Kweichow Moutai at 1504.80 CNY/share (-1.32%), Wuliangye at 106.50 CNY/share (-0.80%), Shanxi Fenjiu at 170.28 CNY/share (-2.53%), Luzhou Laojiao at 118.19 CNY/share (-2.56%), and Yanghe at 55.08 CNY/share (-1.04%) [1] Company Insights - Huachuang Food and Beverage's report highlights a persistent mismatch between supply and demand over the past three years, with an expanding gap between "reporting" and "sales" [1] - The report suggests that Kweichow Moutai may lower its growth targets starting in Q3 of this year, which could lead to accelerated financial pressure across the industry [1] - The first turning point in supply-demand dynamics is anticipated in Q4 2025, with expectations for the "sales-reporting" gap to narrow [1] - Continuous observation of industry bottoming signals is necessary through 2026, focusing on changes in cash flow for channels and liquor companies, as well as the transition from inventory pressure to orderly clearance [1] - The price of Moutai's aged liquor is still in a bottoming phase and is expected to recover [1]

Group 1 - Several A-share listed companies are launching "Year of the Horse" themed products as the 2026 Spring Festival approaches [3][6] - Kweichow Moutai has introduced a new marketing plan focusing on a pyramid product structure to meet diverse consumer needs, emphasizing premium and zodiac wines [3] - Other liquor companies like Wuliangye and Yanghe are also releasing zodiac-themed products, available on major e-commerce platforms [6] Group 2 - The demand for gold jewelry has significantly increased with the upcoming Year of the Horse, leading to seasonal growth in customer traffic and order volume for companies like Cuihua Jewelry [6][8] - Qingdao Kingwang has launched a new ceramic fragrance gift box for the Year of the Horse, available on Tmall [8] - Various companies are implementing special marketing activities for the Year of the Horse, such as Senma's interactive online events and in-store experiences [8]

Group 1 - Morgan Stanley reaffirms its bullish strategy on the Chinese consumer market ahead of the Lunar New Year, focusing on high-end liquor, premium protein (new dairy products and black-haired cattle), key condiments, gold, and the tourism industry [1] - Historical data indicates that the appreciation of the RMB against the USD will enhance returns in the Chinese stock market, with cyclical or growth stocks typically outperforming defensive stocks [1] - Morgan Stanley maintains a positive outlook on the Chinese stock market but emphasizes the need for more refined stock selection, highlighting preferred stocks such as Tencent, Lao Pu Gold, MGM China, TAL Education, Trip.com, Haitian Flavoring, Kweichow Moutai, Mengniu, and Wuliangye [1]

春节跟踪-白酒系列经销商电话会 20260205 摘要 茅台动销快速，飞天茅台节前预计完成全年计划 40%，打款进度同比加 快 5%，价格维持 1,700 元左右，非标产品供给减少 35%，库存清理加 速，节后价格或小幅下调。 五粮液回款率达 60%，合同计划恢复至 2024 年水平，预计节前发货近 60%，库存低位，批价 790-800 元，同比显著增长，数字化赋能和促 销活动推动销量。 国窖 1,573 经销商回款不足，价格坚挺但同比下滑超 30%，社会库存 偏大，短期内预计不会调整价格策略或释放更多政策。 郎酒提前完成打款，青花郎价格维持 650 元左右，动销略有好转，红花 郎预计春节期间小幅增长，舍得动销较慢，同比下滑 10%。 山东市场飞天茅台打款率 27.5%，发货率 100%，库存低，价格稳定在 1,680 元左右。五粮液回款率高于整体水平，但一批价下降明显，任务 量增加，动销同比增长。 江苏市场洋河回款不理想，海之蓝受新老产品交替影响，天之蓝表现较 好，今世缘动销和回款优于洋河，但一季度回款目标或难达成，整体回 款同比下降。 江苏市场洋河产品价格稳定略涨，天之蓝价格高于去年同期，梦三水晶 版也 ...

Core Viewpoint - The Chinese liquor market is experiencing a slight decline in retail prices for the top ten products, indicating a structural differentiation while maintaining a high-level consolidation trend [1][6]. Price Movements - Among the top ten products, seven saw price declines while three experienced increases. The notable price increases include: - Qinghua Lang rose by 9 yuan per bottle - Yanghe Dream Blue M6+ increased by 7 yuan per bottle, marking five consecutive days of price growth due to pre-festival consumption and channel replenishment support - Wuliangye Pu 58th generation saw a minor increase of 1 yuan per bottle [1][7] - Conversely, the price declines included: - Feitian Moutai decreased by 9 yuan per bottle - Premium Moutai fell by 4 yuan per bottle after a period of strong price increases - Guojiao 1573 and Qinghua Fen 20 both dropped by 3 yuan per bottle - Ancient Well Tribute 20 decreased by 2 yuan per bottle - Xijiu Junpin and Crystal Jian Nan Chun both saw minor declines of 1 yuan per bottle [1][7]. Data Collection Methodology - The daily data for liquor prices is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets. The aim is to provide an objective, real, and scientifically traceable dataset regarding well-known liquor market prices [2][7]. Market Dynamics - The introduction of new sales channels for Feitian Moutai and Premium Moutai has begun to show a magnetic influence on their market retail prices. The iMoutai platform started selling Feitian Moutai at 1499 yuan per bottle and Premium Moutai at 2299 yuan per bottle, which has contributed to price adjustments [2][7]. - Bernstein's recent report highlights a positive outlook on Moutai's RTM (Route to Market) channel reform, indicating a shift from passive pricing to active value chain control. Moutai has implemented dynamic contracts to replace fixed quotas, allowing for flexible price and volume adjustments [8]. Profitability and Inventory Management - Moutai's wholesale price has stabilized and rebounded, with the 500ml Feitian Moutai now priced approximately 28% higher than traditional wholesale channels, enhancing profit margins. The company has reduced the supply of high-end variants by 30%-50%, leading to a significant recovery in wholesale prices [8]. - The expected inventory of aged liquor by 2027 is projected to reach 64,000 tons, providing a solid foundation for price management. Currently, the channel profit margin for Feitian Moutai stands at 25%, significantly higher than competitors, ensuring channel loyalty and price system resilience [8].

Core Viewpoint - The Chinese liquor market is experiencing a slight decline in retail prices for the top ten products, indicating a structural differentiation while maintaining a high-level consolidation trend [1][6]. Price Changes - The overall retail price for the top ten liquor products is 9,215 yuan, down 6 yuan from the previous day [1][6]. - Among the top ten products, seven saw price declines while three experienced increases [1][7]. - The price increases were led by Qinghua Lang, which rose by 9 yuan per bottle, and Yanghe Dream Blue M6+, which increased by 7 yuan per bottle, marking five consecutive days of price growth [1][7]. - Conversely, Feitian Moutai dropped by 9 yuan per bottle, and the premium Moutai decreased by 4 yuan per bottle, following a period of strong price increases [1][7]. Data Collection Methodology - The price data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, aiming to provide an objective and traceable overview of the liquor market [2][7]. Market Dynamics - The introduction of new sales channels for Feitian Moutai and premium Moutai has begun to show a magnetic influence on their retail prices [2][8]. - Bernstein's report highlights the successful channel reform of Kweichow Moutai, transitioning from passive pricing to active value chain control, which has led to a stabilization and rebound in wholesale prices [8]. - The implementation of dynamic contracts instead of fixed quotas allows for flexible price and volume adjustments, contributing to a significant increase in profit margins [8]. Future Outlook - The expected inventory of aged liquor by 2027 is projected to reach 64,000 tons, providing a solid foundation for price management [8]. - The profit margin for Feitian Moutai is currently at 25%, significantly higher than competitors, ensuring channel loyalty and resilience in the pricing system [8].

格隆汇2月10日｜中信建投指出，i茅台放量赋能，茅五回暖信号凸显。近期高端酒行业显著回暖，i茅 台成为核心驱动力，其平台上UMEET气泡酒新品首销成绩亮眼，资本市场中白酒股亦表现强势，中证 白酒指数触底后反弹超10%，龙头酒价企稳印证行业触底回升的周期规律。i茅台自1月上线500ml飞天 茅台后发展迅猛，单月新增用户628万、月活超1531万，成交转化效率可观，飞天订单占总订单量 67.45%，大幅降低普通消费者购酒门槛，成功激活了此前与茅台销售体系绝缘的消费群体。i茅台销售 与履约端表现俱佳，飞天成为营收核心支撑，新增发货仓后配送效率显著提升，线下门店交付也形成有 效补充；市场端需求持续旺盛，茅台3月飞天首批配额已售罄，第二批正申报，充分印证白酒行业真实 消费需求的释放。2026 年春节旺季五粮液终端动销超预期，市场需求持续火爆，核心单品表现亮眼。 目前，白酒板块估值处于历史低位，具备较强底部配置价值，同时关注消费政策催化。以业绩出清卸包 袱+强品牌支撑动销+强运营赋能渠道+新营销模式探索的底部配置逻辑。 ...