Group 1: Industry Outlook - The industry is expected to benefit from government policies promoting home appliance upgrades and smart home consumption, which will stimulate consumer demand and expand the market [1] - The furniture industry is shifting towards smart, green, and elderly-friendly products, facilitating industry upgrades and structural adjustments [1] Group 2: Company Core Competitiveness - The company's core competitiveness in the health sleep industry includes product R&D innovation, brand strength, marketing advantages, and service quality [2] - The mission is to become the largest global provider of smart health sleep solutions, focusing on product innovation, service enhancement, and brand development [2] Group 3: Financial Performance - In 2024, the company achieved revenue of CNY 56.03 billion, a year-on-year increase of 0.43%, while net profit attributable to shareholders was CNY 7.67 billion, a decrease of 4.36% [3][4] - In Q1 2025, revenue was CNY 11.21 billion, down 6.66% year-on-year, and net profit was CNY 1.18 billion, down 16.43% [3] Group 4: Industry Comparison - The soft furniture industry experienced a decline in performance due to macroeconomic factors, but the company enhanced its competitiveness through product innovation, operational efficiency, and brand upgrades [4] - The company has focused on creating differentiated product matrices and improving brand loyalty through high-quality products and services [4] Group 5: Future Growth Drivers - The company plans to focus on health sleep, AI breakthroughs, and global brand expansion as key growth strategies for 2025 [5][6] - New AI products, including an AI mattress, have been recognized with four international awards at CES 2024, indicating strong market potential [6] Group 6: Employee Incentives - The 2024 employee stock ownership plan involves 5.33 million shares, aimed at enhancing governance and aligning employee interests with company growth [7] Group 7: Market Expansion and Challenges - The company is expanding into Southeast Asia and the Middle East, leveraging social media and e-commerce platforms for brand promotion [6] - The impact of anti-dumping investigations in Europe on latex mattress exports is minimal, as European sales account for less than 20% of total cross-border e-commerce sales [7]

Investment Rating - The report assigns a "Buy" rating for the company with a target price of 36.00 RMB based on a 2025 PE of 18 times [4]. Core Insights - The industry is poised for growth driven by AI mattresses and government subsidies, with short-term demand expected to rebound and long-term expansion potential [1][2][3]. - The company is leveraging AI mattress innovations to enhance customer engagement and increase average transaction values, while also expanding its brand matrix to cover various market segments [2][3][36]. - The acquisition of a Singaporean brand is anticipated to facilitate entry into the Southeast Asian market, which is projected to grow significantly [3][36]. Summary by Sections Industry Demand - Government subsidies are expected to stimulate short-term demand recovery, with significant increases in mattress sales observed on major e-commerce platforms [1][13][18]. - The long-term outlook for the mattress industry remains positive, with potential for increased market share among leading companies as they enhance product offerings and distribution channels [1][21]. AI Mattress Growth Drivers - The global market for AI mattresses is projected to reach approximately 1.8 billion USD by 2024, with the company’s AI mattress products expected to drive sales growth and customer acquisition [2][42]. - The company has developed a comprehensive brand matrix to cater to different price segments, thereby broadening its target consumer base [2][47]. Expansion and Acquisitions - The company’s acquisition of MIPL and its Indonesian factory is expected to enhance its presence in the Southeast Asian market, which is currently underpenetrated compared to China and the US [3][36]. - The Southeast Asian mattress market is projected to reach 3.3 billion USD by 2025, indicating substantial growth opportunities [3][36]. Financial Projections - The company’s projected net profits for 2025-2027 are 799 million, 900 million, and 989 million RMB, reflecting growth rates of 4.12%, 12.69%, and 9.87% respectively [4][6]. - The revenue forecast shows a gradual increase from 5.6 billion RMB in 2024 to 7.5 billion RMB in 2027, with a compound annual growth rate of approximately 10% [6][4].

慕思健康睡眠股份有限公司 持续督导保荐总结报告书 招商证券股份有限公司 关于慕思健康睡眠股份有限公司 首次公开发行股票并上市持续督导保荐总结报告书 招商证券股份有限公司（以下简称"招商证券"、"保荐人"、"保荐机构" 或"本机构"）作为慕思健康睡眠股份有限公司（以下简称"慕思股份"、"发 行人"、"上市公司"或"公司"）首次公开发行股票并上市的保荐机构，持续 督导期限至 2024 年 12 月 31 日止。目前，持续督导期已经届满，招商证券根据 《证券发行上市保荐业务管理办法》《深圳证券交易所上市公司自律监管指引第 13 号——保荐业务》等法规和规范性文件的相关规定，出具本持续督导保荐总 结报告书。 一、保荐人及保荐代表人承诺 （一）保荐总结报告书和证明文件及其相关资料的内容不存在虚假记载、误 导性陈述或重大遗漏，保荐人及保荐代表人对其真实性、准确性、完整性承担法 律责任。 （二）本机构及本人自愿接受中国证券监督管理委员会（以下简称"中国证 监会"）对保荐总结报告书相关事项进行的任何质询和调查。 （三）本机构及本人自愿接受中国证监会按照《证券发行上市保荐业务管理 办法》的有关规定采取的监管措施。 1 项目 内 ...

招商证券股份有限公司 关于慕思健康睡眠股份有限公司 2024年度保荐工作报告 | 保荐机构名称：招商证券股份有限公司 | 被保荐公司简称：慕思股份 | | --- | --- | | 保荐代表人姓名：汤玮 | 联系电话：0755-82943666 | | 保荐代表人姓名：张燚 | 联系电话：0755-82943666 | 一、保荐工作概述 | 项目 | 工作内容 | | --- | --- | | 1.公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 无 | | 2.督导公司建立健全并有效执行规章制度的 | | | 情况 | | | （1）是否督导公司建立健全规章制度（包括但 不限于防止关联方占用公司资源的制度、募集 | | | | 是 | | 资金管理制度、内控制度、内部审计制度、关 | | | 联交易制度） | | | （2）公司是否有效执行相关规章制度 | 是 | | 3.募集资金监督情况 | | | （1）查询公司募集资金专户次数 | 12 | | （2）公司募集资金项目进展是否与信息披露 | 是 | | 文件一致 | | ...

发布会上，慕思还携手中国睡眠研究会发布了《2025AI时代健康睡眠白皮书》并进行深度解读：国人 平均睡眠时长从7.02小时缩短至6.67小时，但"睡得好比睡得多更重要"的理念逐渐成为共识。 慕思的破局之道充满科技感。其全新发布的旗舰款AI智能床垫T11+，搭载慕思潮汐算法2.0，基于百万 级人体工学数据构建睡眠模型，实现"实时评估-动态调整-健康报告"的全周期管理。临床测试显示，使 用T11+的用户平均入睡速度提升近50%，翻身次数减少14.6%，睡眠时长有效延长38%。这些数据背 后，是AI对睡眠场景的深度解构——床垫内置的毫米波雷达与压力传感器，能精准捕捉心率波动、呼 吸节律等生理信号，并联动喜马拉雅晚安电台触发定制化音频干预。 "睡前刷手机越刷越清醒""一点声响就惊醒，再难入睡""晨起头晕比睡前还累"……在快节奏生活的重压 下，优质睡眠成为现代人可望不可即的"奢侈品"。在第25个世界睡眠日来临之际，慕思股份用一场"深 度AI 睡眠新革命"发布会，给出了应对时代睡眠困境的"深度"回应。并与喜马拉雅联合升级"慕思晚安 电台"，通过AI技术重构从入眠到唤醒的全周期睡眠解决方案。 当科技的温度渗入每个睡眠周期， ...

证券代码：001323 证券简称：慕思股份 公告编号：2025-031 慕思健康睡眠股份有限公司 关于以集中竞价交易方式回购公司股份比例达到 1% 的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 慕思健康睡眠股份有限公司（以下简称"公司"）于 2024 年 7 月 2 日召开 第二届董事会第七次会议和第二届监事会第五次会议，并于 2024 年 7 月 19 日召 开 2024 年第一次临时股东大会，审议通过了《关于以集中竞价交易方式回购公 司股份方案的议案》，同意公司使用自有资金通过深圳证券交易所交易系统以集 中竞价交易方式回购部分公司股份，本次回购股份将全部用于注销以减少注册资 本。本次回购股份的种类为公司发行的 A 股社会公众股份，回购资金总额不低 于人民币 12,000 万元（含），不超过人民币 24,000 万元（含），回购价格不超 过人民币 39 元/股（含）；按回购金额上限人民币 24,000 万元、回购价格上限 39 元/股测算，回购股份数量约为 6,153,846 股，占公司目前总股本的 1.54%；按 回购金额下限人民币 12,0 ...

2024年公司仅床垫和其他业务营收增长 床垫毛利率微降至61% 分产品来看，慕思拥有床垫、床架、沙发、床品、其他，和其他业务，营收占比分别为47.81%、 29.72%、7.70%、5.43%、7.90%、1.44%。 其中床垫营收同比增长3.78%至26.79亿元，床架营收同比下滑0.07%至16.65亿元，沙发营收同比下滑 0.42%至4.32亿元，床品营收同比下滑7.47%至3.04亿元，其他营收同比下滑12.68%至4.43亿元，其他业 务营收同比增长29.43%至0.81亿元。 4月25日，慕思股份（001323.SZ）发布2024年财报，财报显示，2024年，公司营收同比增长0.43%至 56.03亿元，归母净利润同比下滑4.36%至7.67亿元，扣非净利润同比下滑7.67%至7.23亿元。 此外，2025年一季度，慕思股份营收同比下滑6.66%至11.21亿元，归母净利润同比下滑16.43%至1.18亿 元，扣非净利润同比下滑10.90%至1.19亿元。 财报披露了营收占比10%以上产品的毛利率，床垫和床架的毛利率分别为61.42%和47.89%，分别同比下 滑0.91%和同比增长1.25%。 ...

南方财经全媒体记者程浩 东莞报道 日前，慕思股份发布2024年年报。报告显示，公司2024年营业收入为56.03亿元，同比增长0.43%；归母 净利润为7.67亿元，同比下降4.36%；扣非归母净利润为7.23亿元，同比下降7.67%。这家发轫于东莞厚 街的家具企业，用十年时间完成了从代工生产到制定国际标准的蜕变，面对房地产下行、家居消费疲软 等不利因素，慕思股份交出了一份营收微增、利润小幅下滑的成绩单。 年报显示，2024年慕思股份高端化与智能化的双轨战略已初见成效。公司核心产品床垫2024年收入 26.79亿元，同比增长3.78%。但行业竞争格局也在悄然变化。一方面，传统竞争对手如喜临门、顾家家 居纷纷加码睡眠产品线；另一方面，科技公司如华为、小米通过生态链企业切入智能家居领域，对慕思 形成跨界竞争。收购Maxcoil品牌虽然打开了东南亚市场的大门，但跨境经营的文化整合、供应链协同 绝非易事。 慕思股份的渠道变革同样进入深水区。电商渠道19.51%的占比看似健康，但抖音、快手等新兴平台与 传统天猫、京东的运营逻辑迥异，需要不同的团队和能力。而经销渠道的数字化转型更为棘手——未来 如何平衡线上线下的利益冲突 ...

Financial Performance - In 2024, the company achieved a revenue of 56.03 billion CNY, a year-on-year increase of 0.43%, with a net profit of 7.67 billion CNY, a decrease of 4.36% [1][2] - For Q1 2025, the revenue was 11.21 billion CNY, a decline of 6.66%, and the net profit was 1.18 billion CNY, down 16.63% [2][3] Revenue Breakdown By Product Category - 2024 revenue by product: Mattresses (26.79 billion CNY), Bed Frames (16.65 billion CNY), Sofas (4.32 billion CNY), Bedding (3.04 billion CNY), Others (4.43 billion CNY) [2] - Q1 2025 revenue by product: Mattresses (5.65 billion CNY), Bed Frames (3.14 billion CNY), Sofas (0.84 billion CNY), Bedding (0.54 billion CNY), Others (0.89 billion CNY) [2][3] By Sales Channel - 2024 revenue by channel: Distributors (41.53 billion CNY), E-commerce (10.93 billion CNY), Direct Supply (2.32 billion CNY), Direct Sales (0.72 billion CNY), Others (0.52 billion CNY) [2] - E-commerce revenue growth attributed to cross-border e-commerce [2] By Region - 2024 revenue by region: Domestic (54.47 billion CNY), International (1.55 billion CNY) [2] Profitability Metrics - 2024 overall gross margin was 50.08%, a decrease of 0.21 percentage points [2] - Q1 2025 gross margin was 51.84%, an increase of 1.69 percentage points [3] Cost Management - 2024 total operating expenses were 19.19 billion CNY, a year-on-year increase of 1.23% [2] - Q1 2025 total operating expenses were 4.12 billion CNY, a decrease of 7.55% [3] Membership and Customer Engagement - In 2024, the company added 1.48 million new members, reaching a total of 3.14 million members [4] - Plans for 2025 include enhancing the membership ecosystem and launching a "Gold Manager Membership Club" [4] Channel Strategy - The company has established a diversified sales network with over 5,400 offline stores by the end of 2024 [5] - 2025 plans include expanding new retail channels and enhancing international market presence [5] Product Strategy - Focus on suite development and popular product creation to enhance product competitiveness [7] - Plans for AI mattress development to maintain technological leadership [8] E-commerce Performance - In 2024, e-commerce revenue was 10.93 billion CNY, a growth of 6.04%, with Tmall accounting for approximately 39% of revenue [8] - 2025 plans include expanding social media marketing and live streaming sales channels [8] Future Outlook - No major capital expenditure projects planned for 2025, with a focus on stable dividend policies [10]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to see a gradual recovery in revenue performance as government subsidies for home furnishings are implemented, despite facing short-term pressure on earnings in Q1 2025 [5] - The company has maintained a stable gross margin while increasing its investment in new business development, which has led to a temporary decline in net profit margin [5] - The company is actively expanding its product lines and sales channels, focusing on both online and offline markets to enhance revenue growth [6] Financial Performance Summary - In 2024, the company achieved revenue of 56.0 billion (up 0.4% year-on-year) and a net profit of 7.67 billion (down 4.4%) [5] - For Q1 2025, the company reported revenue of 11.2 billion (down 6.7%) and a net profit of 1.18 billion (down 16.4%) [5] - The gross margin for 2024 was 50.1%, with a net profit margin of 13.7% [5] - The gross margin improved to 51.8% in Q1 2025, while the net profit margin decreased to 10.5% [5] Revenue Breakdown - In 2024, the company's revenue from core products was as follows: mattresses 26.79 billion (up 3.8%), bed frames 16.65 billion (down 0.1%), sofas 4.32 billion (down 0.4%), and bedding 3.04 billion (down 7.5%) [6] - The company has over 5,400 offline stores and has achieved online sales revenue of 10.93 billion (up 6.0%) through various platforms [6] - The company is also expanding into smart products and international markets, including acquiring a 100% stake in the Singapore sales headquarters of Maxcoil [6] Financial Forecasts - The company forecasts net profits for 2025-2027 to be 7.99 billion, 8.72 billion, and 9.56 billion respectively, with corresponding EPS of 2.00, 2.18, and 2.39 [5] - The projected P/E ratios for 2025-2027 are 15.0, 13.7, and 12.5 respectively [5]