Core Viewpoint - Guohai Securities report indicates that Sanqi Interactive Entertainment achieved a net profit attributable to shareholders of 1.4 billion yuan in H1 2025, representing a year-on-year increase of 10.72%, with a net profit of 1.387 billion yuan after deducting non-recurring items, up 8.83% year-on-year [1] Financial Performance - In Q2, the net profit attributable to shareholders reached 851 million yuan, showing a year-on-year growth of 31.24% and a quarter-on-quarter increase of 54.97% [1] - The company's performance in H1 2025 demonstrates strong profitability, suggesting that the current valuation does not fully reflect the recovery momentum and long-term growth potential [1] Product Development and Market Position - The game "Time Explosion" launched on the APP in January 2025, quickly reaching the top of the iOS free chart, while its mini-program version ranked 4th in the WeChat mini-game sales chart [1] - The APP version of "Heroes Have No Flash" also rapidly entered the top five of the iOS sales chart, with its mini-program version topping the WeChat mini-game sales chart [1] - The self-developed game "Douluo Dalu: Hunting Soul World" began public testing in July 2025, receiving over 10 million player reservations before launch and quickly topping the iOS free chart [1] Strategic Initiatives - The company is continuously expanding its self-developed capabilities and actively diversifying its product categories, supported by investments and deep partnerships with several high-quality developers, creating a rich external development reserve [1] - The diverse product matrix is expected to gradually convert into new game launches, continuously providing incremental growth for the company's performance [1] - The report initiates coverage with a "Buy" rating, indicating confidence in the company's future performance [1]

Group 1 - The Zhongzheng Shanghai-Hong Kong-Shenzhen Game and Cultural Media Index (931580) has seen a strong increase of 1.59%, with notable gains from Perfect World (002624) up 10.01%, China Film (600977) up 8.83%, and 37 Interactive Entertainment (002555) up 7.43% [1] - The Game Media ETF (517770) rose by 1.57%, with the latest price reported at 1.29 yuan [1] - The acceleration of AI application commercialization is driven by continuous iterations of large models, with Alibaba's recent release of Qwen3-Next-80B-A3B showcasing significant innovations in training cost and efficiency [1] Group 2 - Open Source Securities highlights that the iteration of domestic large models towards stronger multimodal, reasoning, and agent performance may accelerate AI commercialization across various sectors including content creation, social media, advertising, e-commerce, education, and finance [2] - The Zhongzheng Shanghai-Hong Kong-Shenzhen Game and Cultural Media Index selects 50 listed companies involved in gaming, film, broadcasting, marketing, publishing, education, and cultural performances to reflect the overall performance of the theme in the markets [2] - As of August 29, 2025, the top ten weighted stocks in the index include Kuaishou-W (01024), Tencent Holdings (00700), and Bilibili-W (09626), collectively accounting for 54.14% of the index [2]

Core Viewpoint - The gaming sector continues to show strong performance, with significant gains in stock prices and a robust increase in game approvals, indicating a positive outlook for the industry. Group 1: Stock Performance - The gaming sector saw notable stock price increases, with companies like Xinghui Entertainment and Perfect World hitting the daily limit up, while others like 37 Interactive Entertainment and Giant Network also experienced gains [1] - The gaming ETF rose over 4%, with the Huatai-PB gaming ETF increasing by 3.5%, and both ETFs showing over 58% growth year-to-date [2][4] Group 2: Game Approvals and Market Growth - From January to August, the National Press and Publication Administration reported a 23.53% year-on-year increase in the issuance of domestic online game licenses, reflecting ongoing regulatory support for the gaming industry [6] - In August, a record number of 166 domestic games and 7 imported games were approved, contributing to a total of 1,119 game licenses issued from January to August, marking a 20.8% year-on-year increase [9][10] Group 3: Game Releases and Performance - Domestic mobile games are thriving, with the upcoming launch of "Iser" by Xindong Company generating significant anticipation, ranking 4th on Taptap's reservation list [7] - Giant Network's "Supernatural Action Group" has seen a rise in rankings and revenue following the introduction of new gameplay features, indicating strong ongoing performance [7] - Several mobile games from Century Huatong's subsidiary, including "Whiteout Survival," achieved record revenues in August, contributing to a 11% month-on-month increase in global revenue for the subsidiary [8] Group 4: Industry Outlook - Open Source Securities suggests that the gaming industry will continue to experience high demand and a favorable supply-demand dynamic, with the current valuation offering attractive investment opportunities [9] - Guoxin Securities highlights that the gaming market's revenue grew steadily in the first seven months, with a positive outlook driven by policy support, market conditions, and AI applications [9][10]

完美世界涨停，星辉娱乐涨超15%，三七互娱、巨人网络、冰川网络、电魂网络、恺英网络等跟涨。 (本文来自第一财经) ...

Core Viewpoint - The gaming sector continues to strengthen, with notable stock performances from various companies [1] Group 1: Company Performance - Xinghui Entertainment reached a 20% limit-up [1] - Perfect World previously hit a limit-up [1] - Other companies such as 37 Interactive Entertainment, Giant Network, Iceberg Network, Shenzhou Taiyue, and Kaiying Network also experienced gains [1] Group 2: ETF Performance - The gaming ETF Huatai Bairui (516770) increased by 3.83% [1] - The trading volume for the ETF was 30.11 million yuan [1]

Core Viewpoint - The gaming sector continues to strengthen, with notable stock performances from various companies and related ETFs showing positive trends [1] Group 1: Company Performance - Xinghui Entertainment reached a daily limit increase of 20% [1] - Perfect World previously hit a daily limit increase [1] - Other companies such as 37 Interactive Entertainment, Giant Network, Iceberg Network, Shenzhou Taiyue, and Kaiying Network also experienced upward movement [1] Group 2: ETF Performance - The Huatai-PB Gaming ETF (516770) rose by 3.83% [1] - The trading volume for the ETF was 30.11 million yuan [1]

（文章来源：每日经济新闻） 每经AI快讯，9月15日，游戏板块拉升，巨人网络涨超7%，完美世界、星辉娱乐涨超5%，三七互娱、 吉比特、恺英网络跟涨。 ...

Group 1 - The company reported a 10.72% year-on-year increase in net profit for the first half of 2025, reaching 1.4 billion yuan, despite an 8.08% decline in revenue to 8.486 billion yuan [1] - In Q2 2025, the company achieved a net profit of 851 million yuan, marking a significant 31.24% year-on-year increase and a 54.97% quarter-on-quarter increase, while revenue was 4.243 billion yuan, down 5.33% year-on-year [1] - The company plans to distribute a cash dividend of 2.10 yuan per 10 shares, totaling 465 million yuan, which represents 33.18% of the net profit for H1 2025 [1] Group 2 - The company is leveraging multi-IP collaborations to extend the lifecycle of existing games, with titles like "Seeking the Great Thousand" and "Time Grocery Store" showing effective engagement strategies [2] - New game releases such as "Time Explosion" and "Heroes Have No Flash" have quickly climbed to the top of the iOS and WeChat mini-game charts, indicating strong market reception [2] - The company has a diverse product line, with ongoing development in various genres including MMORPG, SLG, and card games, and has secured rights for multiple popular IP adaptations [3] Group 3 - The company is expected to see revenue growth from 17.589 billion yuan in 2025 to 18.765 billion yuan in 2027, with net profit projected to increase from 2.917 billion yuan to 3.208 billion yuan during the same period [3] - The company's current valuation does not fully reflect its earnings recovery potential and long-term growth prospects, suggesting room for revaluation [3] - The company is rated as a "buy" based on its performance and growth outlook [3]

Investment Rating - The report upgrades the investment rating for the media sector to "Outperform" [1] Core Insights - The media sector shows significant revenue growth with a notable divergence among sub-sectors. The overall revenue for the media sector reached 272.89 billion yuan in H1 2025, marking a year-on-year increase of 2.91%, while the net profit attributable to shareholders surged by 38.08% to 22.27 billion yuan [7][14] - The gaming sector exhibits high market vitality and robust fundamentals, with a year-on-year revenue increase of 23.78% in H1 2025, reaching 47.90 billion yuan, and a net profit increase of 74.54% to 8.22 billion yuan [27][38] - The film sector experienced a significant drop in performance in Q2 2025 after a strong Q1, with total box office revenue for H1 2025 at 29.23 billion yuan, up 22.29% year-on-year, primarily driven by the Spring Festival [58][60] - The publishing sector faced revenue declines due to changes in educational book ordering policies, but profit growth was supported by favorable tax policies [27][60] - The advertising sector showed steady revenue growth, with a focus on the recovery of advertising demand driven by improvements in the economic and consumer environment [5][27] Summary by Sections Overview - The media sector's overall revenue reached 2728.86 billion yuan in H1 2025, a record high, with a net profit of 222.74 billion yuan, marking a significant recovery from the previous year [14][7] Gaming - The gaming market size reached 1680 billion yuan in H1 2025, with a user base of approximately 679 million, reflecting a year-on-year growth of 14.08% [29][32] - The gaming sector's revenue for H1 2025 was 478.98 billion yuan, with a net profit of 82.20 billion yuan, indicating strong growth potential [38][40] Film - The film sector's revenue for H1 2025 was 184.39 billion yuan, with a net profit of 17.24 billion yuan, showing a year-on-year increase of 17.16% and 120.85% respectively [60][64] - The film market saw a significant decline in Q2 2025, with box office revenue dropping to 4.84 billion yuan, a decrease of 34.71% year-on-year [58][59] Publishing - The publishing sector's revenue was 664.72 billion yuan in H1 2025, down 8.19% year-on-year, but net profit increased due to tax policy changes [27][60] Advertising - The advertising sector's revenue reached 1021.16 billion yuan in H1 2025, with a net profit of 36.88 billion yuan, reflecting a year-on-year increase of 2.34% [28][5] Broadcasting - The broadcasting sector continues to face challenges, with ongoing losses for eight consecutive quarters [27][5] Internet Media - The internet media sector's performance is heavily influenced by individual company results, with varying degrees of success across the board [27][5]

Group 1 - The mobile gaming sector saw an increase of 1.76% as of the market close on September 10, ranking 9th among concept sectors, with 48 stocks rising, including Giant Network, Wolong New Energy, and ST Kevin hitting the daily limit up [1] - Notable gainers in the mobile gaming sector included Xinghui Entertainment, Mango Super Media, and Kunlun Wanwei, which rose by 9.25%, 5.52%, and 4.71% respectively [1] - The sector experienced a net inflow of 785 million yuan from major funds, with 34 stocks receiving net inflows, and 6 stocks exceeding 100 million yuan in net inflow, led by Mango Super Media with 188 million yuan [2][3] Group 2 - The top stocks by net inflow ratio included Mango Super Media, Perfect World, and Shengtian Network, with net inflow ratios of 14.34%, 11.84%, and 11.12% respectively [3] - The mobile gaming concept's net inflow rankings showed Mango Super Media leading with a net inflow of 188 million yuan, followed by Perfect World and Tianyu Digital Science with 165 million yuan and 153 million yuan respectively [2][3] - Stocks such as Giant Network and ST Kevin also showed significant performance, with Giant Network increasing by 10.01% and ST Kevin by 4.91% [1][6]