朗姿股份有限公司 证券代码：002612 证券简称：朗姿股份 公告编号：2014-015 2014 年第一季度报告正文 本公司及董事会全体人员保证公告内容真实、准确和完整，并对公告中的的虚假记载、 误导性陈述或者重大遗漏承担责任。 公司负责人申东日、主管会计工作负责人常静及会计机构负责人(会计主管 人员)胡力荣声明：保证季度报告中财务报表的真实、准确、完整。 第二节 主要财务数据及股东变化 一、主要会计数据和财务指标 | | 本报告期 | 上年同期 | 本报告期比上年同 | | --- | --- | --- | --- | | | | | 期增减（%） | | 营业收入（元） | 333,870,757.09 | 369,931,691.72 | -9.75% | | 归属于上市公司股东的净利润（元） | 61,802,622.74 | 85,889,481.63 | -28.04% | | 归属于上市公司股东的扣除非经常性损益的净利润（元） | 31,593,377.74 | 83,635,026.36 | -62.22% | | 经营活动产生的现金流量净额（元） | 45,922,470.52 | 29 ...

Financial Performance - The company's total revenue for 2013 reached ¥1,378,831,197.85, representing a year-on-year increase of 23.39%[39]. - Net profit attributable to shareholders was ¥233,737,256.67, a slight increase of 1.06% compared to the previous year[39]. - The net profit after deducting non-recurring gains and losses was ¥203,660,450.96, showing a decrease of 8.81% from 2012[39]. - The net cash flow from operating activities surged by 290.68% to ¥12,912,626.58[39]. - The gross profit margin for the overall business was 61.71%, with a slight increase of 0.61% compared to the previous year[44]. - The revenue from the top five customers amounted to 205.22 million yuan, accounting for 14.88% of the total annual sales[55]. - The revenue from the self-operated model was 938.40 million yuan, making up 68.07% of total revenue, with a gross margin of 62.57%[51][52]. - The revenue from the eastern region increased by 41.89%, contributing significantly to the overall growth[45]. - The cost of goods sold for the apparel segment was 527.81 million yuan, reflecting a year-on-year increase of 21.42%[57]. - The skirt category saw a revenue increase of 33.39% year-on-year, with a gross margin of 65.99%[44]. Market Strategy and Operations - The company faced significant challenges in the mid to high-end apparel market, with increased operational pressure leading to a rise in inventory levels and a decrease in inventory turnover speed[13]. - The company plans to enhance its research and development investments and improve its online trading platforms to adapt to changing consumer behaviors and market conditions[15]. - The company aims to integrate online and offline sales channels, transforming physical stores into consumer experience locations while increasing virtual transactions[15]. - The management acknowledged the need for improved management capabilities and employee quality to address ongoing challenges in market positioning and product planning[13]. - The company is focused on optimizing inventory structure and controlling costs to enhance operational efficiency[13]. - The company recognizes the impact of rapid internet development on consumer purchasing patterns, leading to a shift towards online sales channels[14]. - The company emphasizes the importance of personalized, fashionable, and cost-effective brand apparel to capture market opportunities in both domestic and international markets[14]. - The company is committed to timely market responses to meet consumer demands for high-end fashion apparel[15]. - The company plans to enhance sales efforts and adjust strategies to promote faster growth of other brands, particularly to narrow the gap with the leading brand, Langzi[50]. - The company has strengthened its marketing network across the country, leading to significant sales growth in all regions during the reporting period[46]. Research and Development - R&D investment reached 5,778.96 million, accounting for 4.19% of main business revenue, with a year-on-year increase of 22.73%[65]. - The company has established a high-quality, international design and R&D team with 228 personnel, enhancing its product design capabilities[75]. - The company plans to enhance product design and R&D efforts, aiming for a refined operational management strategy to support marketing and business[97]. Corporate Governance and Shareholder Relations - The company has a cash dividend policy that mandates a minimum of 20% of profits to be distributed as cash dividends during growth phases with significant capital expenditures[106]. - The company held multiple investor meetings to discuss operational performance and future planning throughout 2013[107]. - The company has committed to avoiding competition with its actual controllers and major shareholders, ensuring no involvement in competing businesses since January 2011[116]. - The company has maintained a stable share structure with a total of 200 million shares, of which 70.96% are subject to trading restrictions[128]. - The company has committed to reducing and regulating related party transactions, ensuring fair and reasonable dealings with independent third parties[117]. - The company has a long-term commitment to not transfer or delegate management of its shares for 36 months post-IPO[117]. - The company has ensured that there are no risks of suspension or termination of its stock listing following the disclosure of the 2013 annual report[120]. - The company has successfully transitioned from its previous auditor, ensuring continuity and reliability in its audit processes[119]. - The company has committed to limiting annual share transfers by its major shareholders to no more than 25% of their total holdings during their tenure[117]. - The total number of shareholders at the end of the reporting period was 15,149, compared to 17,234 five trading days before the report was disclosed[131]. Employee and Management Structure - As of December 31, 2013, the company employed a total of 3,721 staff, with 64% (2,384) in sales roles[168][169]. - The company maintained a stable core R&D design team of 228 personnel, which is crucial for product quality and market leadership[167]. - The employee age distribution shows that 73% (2,722) are between 25 and 45 years old, indicating a relatively young workforce[171]. - The company has established a performance evaluation mechanism linking senior management compensation to business performance[180]. - The company has a governance structure that complies with relevant regulations, ensuring independent operation from its controlling shareholder[176]. - The company has introduced a number of professionals from leading domestic and international companies to enhance its marketing management team[167]. Capital Expenditure and Investments - The total amount of raised funds is CNY 165,755.91 million[83]. - The total amount of raised funds invested during the reporting period is CNY 7,269.8 million[83]. - The cumulative amount of raised funds invested is CNY 21,794.74 million[83]. - The expenditure for the information system enhancement project was CNY 1,403.17 million[83]. - The expenditure for the marketing network construction project was CNY 5,866.63 million[83]. - The total amount of entrusted financial management funds is CNY 229,150 million[80]. - The total amount of actual recovery for entrusted financial management is CNY 121,600 million[80]. - The total expected income from entrusted financial management is CNY 4,752.86 million[80]. - The total actual profit from entrusted financial management is CNY 1,666.47 million[80]. - The company has utilized CNY 24,000 million of the raised funds to permanently supplement working capital in 2013[86].