[Table_Title] 《斗罗大陆：猎魂世界》公测，Grok 4 发布 ——传媒行业周报 [Table_Summary] 报告要点： 市场表现 [Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报、月报 2025 年 07 月 13 日 周度涨跌情况（2025.7.5-2025.7.11，下同）：传媒行业（申万）上涨 3.11%，排名行业第 8 名，同期沪深 300 涨 0.82%，上证指数涨 1.09%， 深证成指涨 1.78%，创业板指涨 2.360%，恒生科技指数涨 0.62%。 本周，传媒（申万）行业中，华媒控股、生意宝、中文在线、果麦文 化和 ST 中青宝表现较优，恒生科技成分股中传媒行业的阅文集团（周 涨幅 3.08%）和快手（周涨幅 2.02%）表现较好。 行业重点数据及动态更新 AI 应用：AI 产品榜发布 6 月 AI 网页访问量数据，ChatGPT、New Bing、Gemini、Deepseek、纳米 AI 搜索排名全球前五。Deepseek 蝉 联国产网页端访问量首位，6 月实现月访问量 3.8 亿次。AI 应用事件 方面，海外，Character.A ...

7月10日，南方都市报联合广东连锁经营协会发布"2025高品质消费品牌TOP100"榜单，完美世界 （002624）股份有限公司成功入选，并荣获"年度十大消费科技创新品牌"奖项，凸显其在高品质兴趣消 费领域的引领作用。 另一方面，数字文化也激发了非遗与文旅消费活力。完美世界以丰富的数字文化为载体，推动非遗与文 旅消费融合，有效推进了数实融合高质量发展。 完美世界游戏积极探索"游戏+文旅"跨界合作, 用数字技术激活地方文化资源，推动文旅产业数字化和创 新发展。《诛仙》手游与江西上饶望仙谷景区合作，将"现实中的仙侠世界"景区实景植入游戏，让玩家 感受到国风仙侠大世界的魅力；《梦幻新诛仙》手游近期联动京绣、潍坊风筝、张家彩窑等非遗项目， 为传统文化瑰宝赋予新生。 数字经济时代，数字内容产品已成为大众文化精神生活的重要部分。以数字游戏、电子竞技、影视作品 为代表的数字文化产品正成为新的"消费引擎"，并广泛赋能地方文旅、城市发展等各领域，数字内容正 在助力消费新发展。 影视IP与文旅融合成为产业发展新方向。此前，完美世界影视出品的《追光的日子》带动广东惠州文旅 消费约18亿元，拍摄场景成为热门旅游目的地；微短剧《大过年 ...

Core Insights - The article presents the market capitalization rankings of the top 50 Chinese technology and internet companies as of July 11, 2025, highlighting significant players in the industry [1]. Group 1: Top Companies by Market Capitalization - TSMC leads the list with a market capitalization of approximately $11,916.56 million [3]. - Tencent Holdings ranks second with a market capitalization of about $5,885.24 million [3]. - Alibaba is in third place with a market capitalization of around $2,544.49 million [3]. - Pinduoduo follows in fourth place with a market capitalization of $1,490.20 million [3]. - Meituan and NetEase are also notable, with market capitalizations of $947.31 million and $807.83 million, respectively [3][4]. Group 2: Additional Notable Companies - Semiconductor Manufacturing International Corporation (SMIC) has a market capitalization of $472.08 million, ranking eighth [4]. - JD.com and Tencent Music are positioned ninth and tenth, with market capitalizations of $450.04 million and $309.78 million, respectively [4]. - Baidu and Li Auto are also significant players, with market capitalizations of $304.03 million and $291.16 million [4]. Group 3: Emerging and Smaller Companies - Companies like Xpeng Motors and ZTO Express have market capitalizations of $166.15 million and $154.59 million, respectively [4]. - Other companies in the list include iFlytek with $149.34 million and Baosight Software with $95.10 million [4][5]. - The list also features companies like Kingdee International and Wancloud Data, with market capitalizations of $70.72 million and $67.09 million, respectively [5].

二次元先帝终究还是扛不住了 在当下这么一个二游遍地且破圈过多次的时代下，还能记得"二次元先帝"的可都是名副其实的老东西了。所谓的二次元先帝，指的正是当年的《扩散性百 万亚瑟王》，一款在当时由SE开发，盛大代理的二游产品，为二游开出了一条先河。 01 二次元先帝总是撑不住 当时盛大引进后，曾用这款产品吃到了二次元市场的巨大红利，在两周时间里创下3000万的收入，甚至还带动了股价的上涨，这款二游可谓是一举惊艳了 整个国内游戏圈，让行业看到了二游市场的潜力。 但让人感到遗憾的是，这位"二次元先帝"每一部作品都非常短命，就在昨天（7月7日），由SE官方授权，完美旗下百万工作室开发的IP续作《乖离性百万 亚瑟王：环》繁中服正式宣布停服，加之上周完美世界官方发布反贪腐公告成果后，或许这款新作也已经处在了生死边缘。 尽管这款游戏国服在2013年上线后，曾取得过现象级的成功，但即便是这么一款当年一炮而红的产品，它的衰落也来得飞快，国服上线后仅仅过了一年， 日服就宣布关服，后续国服也没能挺住，在2016年倒下了。 在这之后，同一IP又诞生了三款产品《乖离性百万亚瑟王》《叛逆性百万亚瑟王》（前两款都是网易代理发行国服）以及《交响 ...

从中证800传媒指数持仓的市场板块来看，深圳证券交易所占比79.51%、上海证券交易所占比20.49%。 从中证800传媒指数持仓样本的行业来看，游戏占比28.94%、其他广告营销占比14.92%、影视动漫占比 12.88%、出版占比9.63%、其他数字媒体占比7.80%、互动媒体占比7.29%、广播与电视占比6.00%、数 字营销占比5.75%、视频媒体占比4.03%、图文媒体占比2.76%。 资料显示，指数样本每半年调整一次，样本调整实施时间分别为每年6月和12月的第二个星期五的下一 交易日。权重因子随样本定期调整而调整，调整时间与指数样本定期调整实施时间相同。在下一个定期 调整日前，权重因子一般固定不变。遇临时调整时，当中证800指数调整样本时，中证800行业指数样本 随之进行相应调整。在样本公司有特殊事件发生，导致其行业归属发生变更时，将对中证800行业指数 样本进行相应调整。当样本退市时，将其从指数样本中剔除。样本公司发生收购、合并、分拆等情形的 处理，参照计算与维护细则处理。 数据统计显示，中证800传媒指数近一个月上涨7.50%，近三个月上涨18.18%，年至今上涨14.45%。 据了解，为反映 ...

Core Insights - Perfect World has launched the mobile game "Persona 5: The Phantom X" (P5X), which has received positive initial performance, particularly in the Japanese market, despite ongoing internal challenges related to anti-corruption investigations [1][32]. Group 1: Game Launch Performance - P5X was officially launched on June 26, 2023, in 102 countries and regions, achieving over 200,000 pre-registrations prior to launch [1]. - On the day before launch, P5X reached the top 20 in the iOS free game charts across 67 regions, including Japan and the US, and topped the Steam download charts [2]. - The game accumulated approximately 1.81 million downloads within the first ten days, with the highest contributions from the US (36.64%), Japan (24.47%), and Brazil (5.4%) [9]. Group 2: Revenue Trends - The first-day revenue for the Japanese server was approximately 5.03 million, peaking at 9.62 million on the second day, before stabilizing around 2.6 million [9]. - The total estimated revenue for both the Japanese and international servers is around 75.8 million, with the Japanese server contributing 73.44% of this total [11]. - The game has shown a significant decline in daily downloads and revenue after the initial surge, particularly in the international market [7][9]. Group 3: Company Financials and Challenges - Perfect World reported a revenue of 7.79 billion in 2023, a decrease of 7.91% year-on-year, with a net profit of 491 million, down 69.21% [20]. - For 2024, the company anticipates a further decline in revenue to 5.57 billion, representing a 28.5% decrease, and a net loss of 1.29 billion [21]. - The company has faced increased competition in the gaming market, leading to a decline in long-standing product revenues and a need for better market foresight [20][22]. Group 4: Strategic Adjustments - In response to financial challenges, Perfect World has focused on evaluating ongoing projects and has made decisions to halt underperforming titles [22]. - The company has reduced its workforce significantly, with a decrease of 1,849 employees by the end of 2024 [24]. - Perfect World is also increasing its overseas revenue share, which currently stands at less than 15%, with P5X and other upcoming titles expected to play a crucial role in this strategy [24][32].

《一环》是一款都市奇幻风格的二次元开放世界游戏，融合了开车、买房、店 铺经营等多种玩法，并实现了日常生活与奇幻领域的无缝切换。该游戏大量运 用了动画手法和剧情演出，目前仍处于测试阶段，未来版本会在性能和画面上 有显著提升。核心玩法包括开放世界探索、角色养成、抽卡付费以及战斗机制 等，旨在提供丰富多样且有趣的游戏体验。 在测评过程中，《一环》有哪些需要特别关注的方面？ 完美世界 20250708 摘要 《一环》采用 UE5.5 引擎，画面质量高，建模融合中日元素，构建现代 都市生态。但高画质可能导致掉帧和显存占用过大，未来需优化。 剧情以日常互动为主，类似单元剧，运用分镜和运镜技术提升沉浸感。 主线剧情作为背景，增加悬疑感，但需关注剧情质量的持续性。 载具系统丰富，包括购买、改装、赛车和借车等玩法。车辆细节设计精 细，未来将解锁更多改装细节，但需平衡玩法深度。 经营玩法包括货币方丝、房产和店铺经营，通过任务和经营店铺获得方 丝。未来测试将加深经营复杂度，但需避免过于复杂化。 大世界探索通过填充都市生活内容提升沉浸感，但场景内部交互较少， 后期需补充更多深度交互，如商店、公园等。 战斗系统优化显著，包括策略深度提 ...

放在以前，暑期档向来是一年里新品战况最为惨烈的时段，但对比2024，今年大家那股针尖对麦芒的火药味反倒收敛了不少。 从今年49家厂商放出的59款产品来看，即便2025暑期档依旧大作扎堆，可相较于去年同期的《三角洲行动》《绝区零》《燕云十六声》《黑神话：悟空》 等一众爆款，今年暑期档的确少了一些能够"一锤定音"的产品。 究其原因，我认为这跟2024年游戏行业"研发收缩"的趋势离不开关系——据游戏那点事统计，2024年大概有7成（67.6%）的上市游戏公司降低研发费用。 如果把这批厂商合起来算，那平均每家的研发支出更是有着2成（20.79%）的同比减少。 好在，24年的"研发收缩"趋势对25年市场大盘的影响存在一定滞后性，如果现在我们把目光拉回到2025年这59名暑期档"选手"，就不难发现其中仍有不少 具备爆款相的潜力新游。 借此机会，我们也来好好唠一唠2025年的暑期档，看看都有哪些产品能够在这个"游戏小年"突出重围。 | | | 2025年暑期档新品 | | | | --- | --- | --- | --- | --- | | | | | | 整理及制图:游戏那点事 | | 厂商 | 产品 | 游戏类型 | ...

Core Viewpoint - The rise of micro-short dramas, characterized by fast-paced storytelling and emotional resonance, is attracting significant participation from listed companies, including Perfect World, which has launched a micro-short drama channel "Her World" across various media platforms [1][2]. Group 1: Company Overview - Perfect World is a global cultural and entertainment group focused on the development, publishing, and operation of online games, while also engaging in television and short drama production [1]. - The company has produced over 300 excellent film and television works since its establishment, receiving more than 500 professional awards [1]. - In May 2024, Perfect World was recognized as one of the "Top 30 Cultural Enterprises in China" for the thirteenth time since 2011, reflecting its growing brand influence and comprehensive strength in the cultural sector [1]. Group 2: Industry Trends - The micro-short drama market is rapidly expanding, with a projected 36,951 micro-short dramas launched in China in 2024, marking a nearly 35% year-on-year increase [2]. - The audience for micro-short dramas is expected to reach 662 million by the end of 2024, a 14.9% increase from mid-year, surpassing the user base of online literature [2]. - The market size for micro-short dramas in China reached 50.4 billion RMB in 2024, reflecting a year-on-year growth of 34.9% [2]. Group 3: Technological Innovation - Perfect World is leveraging cutting-edge technologies such as AI and VR to enhance production efficiency and user experience, including the development of the A.R.C system to improve filming efficiency [3]. - The company anticipates breakthroughs in AI-driven short dramas by 2025, which will significantly contribute to cost reduction and expansion in overseas markets [3]. Group 4: Financial Performance - In the first quarter of 2025, the company achieved a net profit of 163 million RMB after deducting non-recurring gains and losses, representing a year-on-year increase of 203.06% [4].

完美世界股份有限公司（以下简称"公司"）于 2025 年 7 月 2 日召开第六 届董事会第十四次会议及第六届监事会第十次会议，审议通过了《关于公司股票 期权激励计划有效期届满并注销尚未行权股票期权的议案》。鉴于公司股权激励 计划有效期于 2025 年 7 月 2 日届满，根据公司《股票期权激励计划》的相关规 定及 2015 年第四次临时股东大会的授权，董事会决定对 8 名激励对象已获授但 尚未行权的 37,460 份股票期权予以注销。具体内容详见公司刊登于巨潮资讯网 （www.cninfo.com.cn）的相关公告。 公司已向中国证券登记结算有限责任公司深圳分公司提交了注销上述股票 期权的申请。经中国证券登记结算有限责任公司深圳分公司审核确认，公司已完 成该部分股票期权的注销业务。本次注销已获授但尚未行权的股票期权不会对公 司股本结构造成影响。 证券代码：002624 证券简称：完美世界 公告编号：2025-031 特此公告。 完美世界股份有限公司 完美世界股份有限公司董事会 2025年7月8日 关于公司股票期权未行权股份注销完成的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假 记 ...