完美世界(002624) 报告日期：2025 年 12 月 23 日 证券研究报告 | 公司点评 | 游戏Ⅱ 《异环》三测宣传视频公布，重点关注新内容与上线档期 ——完美世界更新报告 投资要点 一句话逻辑 公司是一家以重度游戏开发见长的老牌游戏研发商，公司前期开发的《幻塔》口 碑营收双丰收，但近两年存在处于产品周期底部，组织架构调整，部分传统资产 出清等情况，导致利润水平和股价受到影响。如今上述问题大多已解决，《幻 塔》开发团队的重点新作《异环》将上线，我们认为公司已经进入合适投资时 点。我们看好《异环》在上线后给公司带来的营收利润增量，同时看好公司的长 线运营能力，提示重点关注。 超预期的逻辑 3）组织架构调整带来的产能效率提升 当前时间点，公司组织架构完善，开发和运营水平均有较大提升。具体说，公司 原以项目中心为主，下设游戏工作室，经过一段时间的调整后，全面调整为工作 室制，更加体现"产品为本"的研发思路，研发效率有望提升。 我们认为公司在《异环》流水上和未来长线运营能力上均有望超市场预期，具体 来说： 1）《异环》流水有望超市场预期 通过对《异环》游戏的实际体验以及市场反馈，我们首先认为《异环》是一款质 ...

截至2025年12月23日 09:52，中证沪港深线上消费主题指数(931481)成分股方面涨跌互现，完美世界 (002624)领涨2.74%，恺英网络(002517)上涨1.79%，高鑫零售(06808)上涨1.69%；永辉超市(601933)领 跌。线上消费ETF基金(159793)最新报价1.01元。 风险提示：基金有风险，投资需谨慎。基金管理人承诺以诚实信用、勤勉尽责的原则管理和运用基金资 产，但不保证本基金一定盈利，也不保证最低收益。基金管理人提醒投资人基金投资的"买者自负"原 则，在做出投资决策后，基金运营状况与基金净值变化引致的投资风险，由投资人自行负担。基金的过 往业绩及其净值高低并不预示其未来业绩表现，基金管理人管理的其他基金的业绩不构成对本基金业绩 表现的保证。投资人购买基金，既可能按其持有份额分享基金投资所产生的收益，也可能承担基金投资 所带来的损失。投资人应当认真阅读《基金合同》《招募说明书》等基金法律文件，全面认识本基金的 风险收益特征和产品特性，并根据自身的投资目的、投资期限、投资经验、资产状况等判断基金是否和 投资人的风险承受能力相适应，理性判断市场，谨慎做出投资决策。本材料中相 ...

Investment Rating - The report maintains a "Buy" rating for several companies including Xindong Company, Shenzhou Taiyue, Kaiying Network, and Jibite, while Perfect World is rated as "Hold" [8][9]. Core Insights - The gaming industry in China is expected to achieve a sales revenue of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68%, driven by an increase in user ARPU [1]. - Mobile games are projected to generate 257.08 billion yuan in revenue, up 7.92% year-on-year, while client games are expected to see a significant recovery with a revenue of 78.16 billion yuan, marking a 14.97% increase [1]. - Mini-games and console games are highlighted as the biggest growth areas, with mini-games expected to reach 53.54 billion yuan, a 34.39% increase, and console games projected at 8.36 billion yuan, an 86.33% increase [2]. - The overseas market for self-developed games is anticipated to reach 20.46 billion USD, growing by 10.23%, with strategy games dominating the revenue share [3]. Summary by Sections Overall Market Performance - The gaming market is experiencing steady growth, supported by long-term operations and innovative new products [1]. - The user base is expected to exceed 683 million, with a growth of 1.35% year-on-year [1]. Mini-games and Console Games - Mini-games are benefiting from lightweight features and social media platforms, significantly lowering customer acquisition costs [2]. - Console games are seeing a surge due to hardware upgrades and popular titles driving sales [2]. Overseas Market - The overseas revenue for self-developed mobile games is projected to be 18.48 billion USD, with a growth rate of 13.16% [3]. - The North American, Japanese, and Korean markets contribute 57.81% of the overseas revenue, indicating a high market concentration [3]. Investment Recommendations - The report suggests focusing on companies with long-term operations and strong overseas strategy game capabilities, such as Giant Network [4]. - New product cycles and companies transitioning to platform-based business models are also recommended for investment [4].

Investment Rating - The report maintains a "Positive" investment rating for the gaming industry [7]. Core Insights - The domestic gaming market in China is projected to achieve an actual sales revenue of CNY 350.79 billion in 2025, reflecting a year-on-year growth of 7.68%. The market size for Q4 2025 is expected to reach CNY 94.76 billion, with a year-on-year increase of 9.24% [2][4]. - A new product cycle is underway as key new games from listed companies are being launched. Notable titles include Gigabit's "Nine Muses of the Wild" and Giant Network's "Famous Generals Kill," which have recently entered testing phases [6][4]. - The report suggests continued attention to investment opportunities within the gaming sector, highlighting companies such as Giant Network, Perfect World, and Tencent [6]. Summary by Sections Market Performance - The gaming market in China has reached a historical high in revenue, with mobile games generating CNY 257.08 billion (up 7.92%) and PC games reaching CNY 78.16 billion (up 14.97%) in 2025. The Q4 market size for mobile games is projected at CNY 67.38 billion (up 3.59%) [9][8]. - The user base for games has shown consistent growth over three years, with increases of 0.61%, 0.94%, and 1.35% from 2023 to 2025 [9]. New Product Cycle - The report emphasizes the impact of new game launches on Average Revenue Per User (ARPU), which is expected to rise from CNY 483.10 in 2024 to CNY 513.26 in 2025, marking a growth of 6.24% [9]. - The overseas market for self-developed mobile games from China is also thriving, with projected revenue growth of 11.14% and 13.16% for 2024 and 2025, respectively [9]. Policy Environment - Recent supportive policies for the gaming industry have been introduced, including initiatives to enhance the esports sector and promote original game development. These measures are expected to foster a more favorable environment for growth [9].

"完美系"再战院线的醉翁之意 完美世界股份有限公司(以下简称"完美世界")大举收购又快速出清的院线业务，如今以高调接棒UME影 城(北京华星店)并升级改造为完美世界影城(中关村IMAX店)(以下简称"中关村IMAX店")的姿态重回大 众视野。新影院试运营一个月，北京商报记者调查发现，中关村IMAX店九大影厅(3个特效厅、3个VIP 厅和3个普通厅)已全部开放，但从订座管理，到IMAX影厅暖气系统，再到IMAX影厅观影效果等，中 关村IMAX店还在边运营边调适中。 据完美世界相关负责人回应，中关村IMAX店虽以"完美世界"冠名，却与完美世界无直接关联，而是由 母公司完美世界控股集团有限公司(以下简称"完美控股")接盘运营。在影视行业集体朝着多元化娱乐空 间转型的当下，锚定"完美世界影城超感体验馆"的中关村IMAX店冒头似乎有了更多深意。而手握游戏 及影视IP的"完美系"，又能否借此再找回那个属于自己的院线席位？ 试运营一个月调整不断 中关村IMAX店已于11月21日投入试运营，截至12月21日，该店九大影厅全部开放，包括3个特效厅(升 级后的IMAX特效影厅、LED特效影厅和新的CINITY特效影厅)、3个VI ...

试运营一个月调整不断 据完美世界相关负责人回应，中关村IMAX店虽以"完美世界"冠名，却与完美世界无直接关联，而是由母公司完美世界控股集团有限公司（以下简称"完美控 股"）接盘运营。在影视行业集体朝着多元化娱乐空间转型的当下，锚定"完美世界影城超感体验馆"的中关村IMAX店冒头似乎有了更多深意。而手握游戏及 影视IP的"完美系"，又能否借此再找回那个属于自己的院线席位？ 完美世界股份有限公司（以下简称"完美世界"）大举收购又快速出清的院线业务，如今以高调接棒UME影城（北京华星店），升级改造为完美世界影城 （中关村IMAX店）（以下简称"中关村IMAX店"）的姿态重回大众视野。新影院试运营一个月，北京商报记者调查发现，中关村IMAX店九大影厅（3个特 效厅、3个VIP厅和3个普通厅）已全部开放，但从订座管理，到IMAX影厅暖气系统，再到IMAX影厅观影效果等，中关村IMAX店还都在边运营边调适中。 中关村IMAX店已于11月21日投入试运营，截至12月21日，该店九大影厅全部开放，包括3个特效厅（升级后的IMAX特效影厅、LED特效影厅和新的 CINITY特效影厅）、3个VIP厅和3个普通厅。 中关村IMAX ...

Investment Rating - The report assigns an "Accumulate" rating for the industry [1]. Core Insights - The report highlights that the daily usage of Doubao Tokens has surpassed 50 trillion, ranking first in China and third globally. The gaming market is expected to grow steadily by 2025, with female-oriented games experiencing growth rates significantly above the industry average [2][4]. Industry Summary - The Doubao model was launched by Huoshan Engine, with significant improvements in capabilities, including enhanced agent abilities, multimodal capabilities, and context management [8][9]. - The domestic gaming market is projected to reach a revenue of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68%. Mobile games, PC games, and console games are expected to see growth rates of 7.92%, 14.97%, and 86.33%, respectively [13][19]. - The female-oriented gaming segment is rapidly expanding, with a market size of 8 billion yuan in 2024, marking a year-on-year increase of 124.1% [19]. - The report recommends investment in specific companies within the media sector, including Wanda Film, Perfect World, and Mango Super Media, among others, due to their potential for sustained high growth [7][21].

Core Insights - The media industry is driven by content, leading to a market evolution from "policy recovery" to "expected fundamental improvement" and then to "performance realization and valuation enhancement" [3][6] - The report is optimistic about two segments: gaming and film, highlighting the potential for long-term operations and competition against major players to reshape gaming valuations, and the recovery of the film sector post-policy changes [3][6] Gaming Sector - The gaming sector is expected to see sustained performance growth driven by new game releases in 2025, with a focus on long-term operations and a shift from "chasing hits" to "nurturing evergreen" titles [7][18] - The gaming industry's valuation is recovering, with the current price-to-earnings (P/E) ratio around 27x, indicating a return to a reasonable range after a period of low valuations [18][22] - The introduction of AI in gaming is anticipated to enhance user engagement and extend gameplay duration, contributing to long-term growth [7][28] Film Sector - The film industry is poised for recovery following the implementation of the "21 Regulations" by the broadcasting authority, which is expected to revitalize content production and performance realization starting in the second half of 2026 [8][18] - Current film sector performance is compared to the gaming sector in 2022, suggesting a similar trajectory of recovery and growth potential [8][18] AI Applications - The commercialization of AI applications is accelerating, with expectations for a significant turning point in 2026, particularly in AI comic and advertising sectors [9][18] - AI comic production is seen as advantageous due to rapid content iteration and cost control, with companies like Kuaishou positioned to benefit [9][18] - The AI+ advertising model has been successfully implemented globally, with major players like Tencent and Bilibili expected to replicate this success domestically [9][18]

国内游戏市场实际销售收入3507.89亿元、国内游戏用户规模达6.83亿……这是中国游戏产业2025年底交出的亮眼成绩单。 12月19日，2025年度中国游戏产业年会大会在上海徐汇举行，期间发布的2025中国游戏产业报告显示，中国游戏为助力新兴经济发展、繁荣中华优秀文化、 激发全民创新创造活力作出了有益贡献。 在文化传承上，文化内核正成为中国游戏在国际舞台上的核心竞争力。中国音像与数字出版协会理事长孙寿山认为，要让游戏成为新时代的"礼乐诗书"，让 游戏承载文明、传承文化、赋能创新成为全行业的追求。 根据多年文化融合赋能实践，伊迪认为目前中国游戏的文化联动已经升维到3.0阶段，中华优秀传统文化已经与游戏剧情、版本、任务、角色深度融合，吸 引着国内外用户在游戏交互中主动寻求中国文化熏陶。 在技术创新领域，作为技术集成与应用的前沿领域，游戏不断驱动AI、数字交互引擎、图形渲染等技术突破。鉴于游戏在技术领域的牵引力，欧盟今年通 过"欧洲创意计划"，加大对独立游戏开发的支持，推动文化多样性和技术创新。 除了自身产值持续增长外，游戏产业具备有极强的外溢效应。中国音数协游戏工委今年启动了游戏助力经济生态发展研究课题，经课题 ...

Investment Rating - The industry investment rating is "Positive" and maintained [8] Core Insights - In November, the issuance of game licenses reached a new high, with 184 licenses granted, including 178 domestic and 6 imported games, surpassing the previous record since the resumption of license issuance in 2022 [10][11] - Major self-developed games from leading companies continue to perform well overseas, with Point Point Interactive's "Whiteout Survival" and "Kingshot" ranking first and second in the November overseas mobile game revenue chart [10][11] - A new product cycle is approaching as key new games from listed companies are set to launch, with significant titles scheduled for testing and release in December [6][10] Summary by Sections Game License Issuance - In November, a total of 184 game licenses were issued, setting a new monthly record for domestic licenses, with notable approvals for games from Perfect World, Kaixin, and Bilibili [10][11] - Year-to-date, 1,532 domestic game licenses have been issued, exceeding the total of 1,306 for the entire year of 2024 [10] Overseas Performance - The overseas performance of top self-developed games remains strong, with "Whiteout Survival" achieving over $3.8 billion in cumulative revenue and "Kingshot" exceeding $640 million [10][11] - The casual merge game "Tasty Travels: Merge Game" saw a 10% revenue increase in November, ranking fourth in the global merge game revenue chart [10] Upcoming Game Releases - Key new games from listed companies are set to launch, including Giant Network's "Famous General Kill" on December 19 and G-bits' "Nine Muxi" on December 18 [6][10] - Other notable upcoming titles include Tencent's "Counter-Strike: Future" scheduled for January 13, 2026, with over 25 million pre-registrations [6][10]