证券代码：300785 证券简称：值得买 公告编号：2026-001 北京值得买科技股份有限公司 股票交易异常波动公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、股票交易异常波动 北京值得买科技股份有限公司（以下简称"公司"）股票交易连续三个交易 日内（2026 年 01 月 08 日、2026 年 01 月 09 日、2026 年 01 月 12 日）日收盘价 格涨幅偏离值累计超过 30%，根据《深圳证券交易所创业板交易特别规定》的有 关规定，属于股票交易异常波动的情形。 二、对重要问题的关注、核实情况说明 针对公司股票交易异常波动，公司董事会对公司、控股股东及实际控制人就 有关事项进行了核查，相关情况说明如下： 2024 年 7 月 29 日，公司已通过官方微信公众号发布消息，公司与大模型公 司 MiniMax 宣布达成官方合作伙伴关系。MiniMax 旗下大模型产品海螺 AI 现已 接入值得买"消费大模型增强工具集"，基于海螺 AI 比价策略，用户可通过海 螺 AI"悬浮球"功能实现快速比价及跳转购买。目前，该合作事项对公司当前 主营业务未构成 ...

Core Viewpoint - The AI application sector in the A-share market has seen a significant surge, driven by the concept of AI marketing GEO (Generative Engine Optimization), which aims to enhance brand visibility in AI-generated content [2][4]. Group 1: Market Performance - After the A-share market opened on January 12, stocks in the AI application sector, including 易点天下 (301171.SZ), 中文在线 (300364.SZ), and 天龙集团 (300063.SZ), surged by 20%, with several stocks hitting the daily limit [2]. - The Media ETF 华夏 (516190.SH) rose over 8%, while 恒生互联网ETF (513330.SH) increased by nearly 3% [2]. Group 2: Future Projections - Institutions predict that the digital marketing GEO will capitalize on AI dividends, with 2026 expected to be a pivotal year for AI application commercialization [4]. - According to 华鑫证券, the dual drivers of AI applications and domestic demand remain promising, with various sectors like digital marketing and e-commerce being favorable for AI commercialization [4]. Group 3: Consumer Behavior and Trends - As consumers increasingly turn to AI assistants like 豆包, DeepSeek, and 元宝 for inquiries, brand visibility in AI search results is becoming crucial for influencing consumer decisions [4]. - QuestMobile's statistics show that 豆包 leads the native AI market with 155 million weekly active users, followed by DeepSeek with over 80 million and 元宝 with over 20 million [4]. Group 4: Industry Insights - The investment logic in the AI industry is shifting from a "computing power competition" to focusing on "application value" [5]. - The head of a consulting firm warns that while GEO presents commercial opportunities, it also faces challenges, including the risk of misuse leading to the generation of false information [5]. - A rational understanding and application of GEO is essential, as the greatest monetization opportunities will belong to brands that effectively convey real value to consumers using AI technology [5].

Core Viewpoint - The article highlights the significant surge in the AI application sector, particularly driven by the concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated content and search results [3][5]. Group 1: Market Performance - After the A-share market opened on January 12, 2026, AI application stocks experienced a collective surge, with companies like Yidian Tianxia (301171.SZ), Zhongwen Online (300364.SZ), and Tianlong Group (300063.SZ) rising by 20% [3]. - The Media ETF Huaxia (516190.SH) saw its market price increase by over 8%, while the Hang Seng Internet ETF (513330.SH) rose nearly 3% [3]. Group 2: AI Marketing and Business Opportunities - Institutions believe that the digital marketing GEO will capitalize on the AI boom, with 2026 expected to be a pivotal year for AI application commercialization [5]. - The report from Huaxin Securities indicates that the commercialization of AI applications will be driven by both AI technology and domestic demand, with various sectors like digital marketing, e-commerce, and content economy presenting good opportunities for AI monetization [5]. Group 3: Consumer Behavior and AI Integration - As consumers increasingly turn to AI assistants like Doubao, DeepSeek, and Yuanbao for inquiries, brand visibility in AI search results is becoming crucial for influencing consumer decisions [5]. - According to QuestMobile's statistics from December last year, Doubao leads the native AI market with 155 million weekly active users, followed by DeepSeek with over 80 million and Yuanbao with over 20 million [5]. Group 4: Challenges and Considerations - The investment logic in the AI industry is shifting from a "computing power competition" to focusing on "application value," as noted by Wang Chenhui, a partner at a consulting firm [6]. - Wang cautions that while GEO presents monetization opportunities, it also faces challenges, including the risk of misuse leading to the generation of false information [6]. - He emphasizes that GEO should not be viewed merely as a means to "boost rankings," as this could lead to unsustainable practices that fail to withstand consumer scrutiny [6][7].

Group 1 - Kuaishou concept stocks rose by 8.65%, ranking 6th in concept sector gains, with 46 stocks increasing in value [1] - Notable gainers in the Kuaishou concept include Zhongwen Online and Meiri Interactive, both reaching a 20% limit up, while Liou Co., Zhejiang Wenlian, and Shengguang Group also hit the limit up [1] - The Kuaishou concept sector saw a net inflow of 2.847 billion yuan, with 36 stocks receiving net inflows, and 9 stocks exceeding 100 million yuan in net inflow [1] Group 2 - The top net inflow stocks in the Kuaishou concept include Zhongwen Online with 632 million yuan, followed by Meiri Interactive with 368 million yuan, and Zhidema with 238 million yuan [2] - The net inflow ratios for leading stocks are as follows: Yilv Media at 70.24%, Liou Co. at 65.15%, and Vision China at 48.00% [2] - Other notable stocks with significant net inflows include Sanwei Communication and Shengguang Network, with net inflows of 224 million yuan and 102 million yuan respectively [3]

Market Performance - The digital media sector increased by 10.35% on January 12, with Chuanwang Media leading the gains [1] - The Shanghai Composite Index closed at 4165.29, up 1.09%, while the Shenzhen Component Index closed at 14366.91, up 1.75% [1] Individual Stock Performance - Chuanwang Media (300987) closed at 21.65, up 20.01% with a trading volume of 314,100 shares and a transaction value of 655 million [1] - Zhidema (300785) closed at 62.64, up 20.00% with a trading volume of 293,000 shares and a transaction value of 1.76 billion [1] - Zhuochuang Information (301299) closed at 65.10, up 13.38% with a trading volume of 76,800 shares and a transaction value of 488 million [1] - Mango Super Media (300413) closed at 29.65, up 12.57% with a trading volume of 810,800 shares and a transaction value of 2.31 billion [1] - People's Daily Online (603000) closed at 23.16, up 10.02% with a trading volume of 344,000 shares and a transaction value of 797 million [1] Capital Flow Analysis - The digital media sector saw a net inflow of 1.144 billion in main funds, while retail funds experienced a net outflow of 524 million [2][3] - Major stocks like Mango Super Media and People's Daily Online had significant net inflows from main funds, indicating strong institutional interest [3]

Group 1 - The investment logic in the AI industry is shifting from "computing power competition" to "application value" [1][3] - The media application sector is expected to leverage digital marketing GEO to capture AI dividends, with 2026 projected to be the year of commercial monetization for AI applications [2][3] - The recent surge in AI application stocks, such as 易点天下 (301171.SZ) and 中文在线 (300364.SZ), indicates strong market interest, with some stocks rising by 20% and ETFs like 华夏传媒 (516190.SH) increasing over 8% [1] Group 2 - The GEO (Generative Engine Optimization) concept is a marketing strategy aimed at enhancing the visibility of brands in AI-generated content, thereby influencing consumer decisions [1][2] - According to QuestMobile, the leading native AI market player, 豆包 has 155 million weekly active users, followed by DeepSeek and 元宝 with over 80 million and 20 million respectively [2] - A report from Gartner predicts that by 2028, traffic from search engines to brands will decrease by 50%, as consumers increasingly accept AI-driven generative search [2] Group 3 - Challenges exist in the practical application of GEO, as improper use could lead to the creation of misleading information, akin to "internet water armies" [3] - The potential for commercial monetization is significant, but there is a need for caution to avoid misuse of GEO, which could undermine consumer trust [3] - The greatest monetization opportunities will belong to brands that effectively use AI technology to convey genuine value to consumers [3]

Core Viewpoint - AI chatbots and AI search overview products are forming new traffic entry points, with MAUs for ChatGPT, Gemini, Doubao, and DeepSeek at 88 million, 65 million, 16 million, and 13 million respectively, creating new information distribution channels, making AI platform traffic a crucial marketing area for advertisers, with GEO as one exploration method [1][2] Group 1: GEO Concept and Functionality - GEO essentially represents a new form of content marketing reshaped by AI, differing from traditional SEO aimed at improving link visibility on search pages; GEO focuses on enhancing the probability of relevant content being retrieved and appearing in AI responses, termed "AI visibility" [1][3] - Currently, GEO is more inclined towards brand building, with companies still in the methodological exploration phase; for instance, the overseas GEO startup Profound offers monitoring analysis and optimization intervention, helping brands quantify their visibility and citation in AI [3] Group 2: Domestic vs. Overseas Strategies - The differences in the corpus ecosystem between overseas and domestic markets lead to varied players and strategies in GEO; overseas strategies focus on creating high-quality website content and leveraging platforms like YouTube and Reddit, while domestic strategies involve extensive content matrix layouts around queries, utilizing self-media and third-party platforms [4] - Domestic large-scale operational platforms have advantages in GEO due to their accumulation of marketing material production, deployment, and transaction conversion data, which aids in understanding traditional business operations [4] Group 3: Investment Recommendations - Companies that are early adopters of GEO are likely to establish a technology-data validation loop, clarifying large model citation logic and accumulating data feedback; relevant stocks include BlueFocus (300058.SZ), Yidian Tianxia (301171.SZ), and InGravity Media (603598.SH) [5] - Large operational companies with extensive operational data and marketing content experience are also recommended; relevant stocks include Worth Buying (300785.SZ), Qiangmu Technology (301110.SZ), and BlueFocus (300058.SZ) [5]

Core Viewpoint - The AI application sector experienced a significant surge on January 12, with various AI-related stocks hitting their daily price limits, indicating strong market enthusiasm for AI technologies and applications [1][2]. Group 1: Stock Performance - Over 80 stocks, including Zhongcheng Technology, Xingtum Control, and Zhidema, reached their daily limit, showcasing a robust interest in AI-related investments [1]. - In the Hong Kong market, AI concept stocks also saw substantial gains, with Zhipu rising over 40% and MINIMAX-WP increasing by more than 29% [1]. Group 2: Policy and Industry Developments - The Ministry of Industry and Information Technology, along with seven other departments, issued the "Implementation Opinions on 'Artificial Intelligence + Manufacturing'," providing guidelines for the intelligent upgrade of industries such as chemicals [2][3]. - By 2027, China aims to achieve reliable supply of key AI technologies, with plans to apply 3 to 5 general large models in manufacturing and develop 1,000 high-level industrial intelligent agents [3][4]. Group 3: Market Trends and Future Outlook - The AI industry in China is showing strong competitive advantages, with breakthroughs in large model capabilities and a thriving open-source ecosystem [4]. - Investment logic in AI applications is shifting from hardware competition to focusing on commercial viability and localized breakthroughs, emphasizing the importance of application scenarios [5][6]. - The AI application sector is expected to evolve from being merely usable to highly effective by 2026, with diverse business models becoming mainstream [6].

Market Performance - The Shanghai Composite Index rose by 1.09% to close at 4165.29 points, while the Shenzhen Component Index increased by 1.75% to 14366.91 points, and the ChiNext Index gained 1.82% to 3388.34 points [1] - The North Stock 50 surged by 5.35% to 1605.77 points, with the total market turnover reaching 36,445 billion yuan, an increase of 4,922 billion yuan compared to the previous day, marking a historical high [1] Sector Highlights - The AI application sector showed significant activity, with stocks such as Yidian Tianxia (301171), Zhidema (300785), and Kunlun Wanwei (300418) hitting the 20% daily limit up, while companies like Liou Co. (002131) and Vision China (000681) also reached the limit [1] - The commercial aerospace sector strengthened, with Xingtou Measurement and Control hitting a 30% limit up, and Tianyin Machinery (300342) and Ligong Navigation also reaching the 20% limit up [1] - The brain-computer interface sector continued to perform well in the afternoon, with Daoshi Technology (300409) hitting a 20% limit up, alongside Yanshan Technology (002195) and Haige Communication (002465) [1] - The insurance sector experienced a correction, with China Ping An and China Pacific Insurance (601601) both declining over 2% [1]

Group 1 - The A-share market's AI application sector experienced a collective surge, with the AI application index rising nearly 8% on January 12, 2023, and several stocks, including BlueFocus, Topwise, Kunlun Wanwei, and Zhidema, hitting the daily limit [1] - Notable stocks such as Yidian Tianxia, Zhongwen Online, and Tianlong Group formed a new "Yizhongtian" combination, indicating a trend in the market [1] - Recent developments in the AI industry include significant financing rounds for overseas companies like xAI and Anthropic, as well as the introduction of domestic "Artificial Intelligence + Manufacturing" policies, which are expected to drive further growth in AI applications [1] Group 2 - Citic Securities highlighted that as model capabilities improve, particularly with significant reductions in inference and long-window costs, the commercialization of AI downstream application scenarios is accelerating [1] - Key areas of focus for commercialization include search & marketing, coding, multimodal applications, agents, and AI for science, suggesting that related companies are likely to see accelerated progress in their commercialization efforts [1] Group 3 - The AIGC concept stocks showed impressive performance, with BlueFocus and Topwise both increasing by 20.02%, and other stocks like Yidian Tianxia and Zhongwen Online also achieving a 20% rise [2] - The total market capitalization of BlueFocus reached 740 billion, while Topwise's market cap stood at 231 billion, indicating strong investor interest and confidence in these companies [2] - Year-to-date performance for these stocks has been notable, with BlueFocus up 78.99% and Topwise up 32.86%, reflecting a robust trend in the AI application sector [2]