（原标题：茅台价格回涨来年推"市场化"；华润嘉士伯推电商定制｜观酒周报） 21世纪经济报道记者肖夏 综合报道 调整期亦有机会。近期白酒、啤酒正在想方设法开拓新渠道、走向消费者。 多家媒体报道，上周茅台内部召开会议，提出了多项事关产品、渠道、价格的重要政策。周末已有多家 媒体报道了不同版本，核心内容是：暂停发货、非标控量、渠道改革。 21世纪经济报道记者12日从经销商以及知情人士处确认了确实召开了会议，并了解到明年茅台可能还将 推进其他多项重要改革。 有经销商对21世纪经济报道记者透露，相关政策是最早是在12月9日茅台内部召开的茅台酒市场工作会 提出的，此后几天各省区在召开四季度经销商联谊会时口头传达了各项会议精神。 先来看短期政策方面。根据报道，茅台本月将暂停发放茅台酒产品，暂不执行明年一季度的计划，适当 时候再恢复发货。 21世纪经济报道记者未能从经销商确认这一说法的准确性，但了解到前不久茅台向渠道增配了一批产 品，当中包括飞天茅台。 不过有其他机构人士称，也了解到这一说法。 酒业评论人肖竹青对21世纪经济报道记者说，在年底经销商资金紧张时期，此举将直接为经销商减负， 避免经销商为还贷或支付新货款而出现"恐 ...

近日，嘉士伯中国和京东超市宣布达成战略合作，计划在未来三年在品牌与供应链协同、产品包销和创 新、渠道共建以及全域营销等方面，进一步深化合作。双方将携手开拓啤酒消费新场景，推动行业向品 质化、场景化方向升级。 嘉士伯集团是全球排名前三的啤酒公司，创建于1847年，旗下180多个品牌畅销全球。嘉士伯中国以上 市企业重庆啤酒股份有限公司（SH.600132）为业务平台，是中国五大啤酒公司之一，拥有嘉士伯、乐 堡、1664等国际品牌，以及乌苏、重庆、山城、风花雪月、大理啤酒等本地品牌。 双方还将基于京东超市对消费需求的洞察，联合定制推出满足更丰富的场景化礼盒与组合装，以满足消 费者日益多元的饮用与社交礼赠需求。 在营销层面，京东超市将全面开放其用户运营、平台级营销IP等资源，通过PLUS会员专属活动、主题 直播、跨界联动、线下快闪等多样化营销场景，助力品牌触达更广泛的消费人群。与此同时，双方将在 嘉士伯中国本地品牌的全国化发展上形成协同，通过产品战略组合与营销创新，加强本地品牌的市场覆 盖。 在渠道层面，京东超市将整合其线上平台、线下门店及京东秒送等平台资源，与嘉士伯中国通过拓展商 品供给、优化配送体验、创新前置仓等 ...

Core Viewpoint - The long-standing equity dispute between Tibet Development (ST Xifa) and Carlsberg over Lhasa Beer is approaching a critical juncture by the end of 2025, with Tibet Development planning to acquire the remaining 50% stake from Carlsberg to achieve full control of Lhasa Beer, enhancing its core business and overall competitiveness [1][4]. Group 1: Background of the Dispute - Lhasa Beer was established in 2004 as a joint venture between Tibet Development and Carlsberg, each holding a 50% stake, with Tibet Development retaining operational control [4]. - The partnership was influenced by the booming Chinese beer market and Carlsberg's strategic shift to invest in western China after 2003 [4]. - Despite initial ambitions, Lhasa Beer has struggled to become an international brand, with Carlsberg expressing intentions to exit as early as 2016 due to unsatisfactory performance and lack of control [5][6]. Group 2: Financial Performance and Challenges - Lhasa Beer experienced declining revenues from 2013 to 2015, with revenues of 447 million, 398 million, and 391 million yuan, and net profits also decreasing during the same period [6]. - In 2022, Lhasa Beer reported a revenue of 337 million yuan, a 21.64% increase year-on-year, and in 2024, revenue reached 421 million yuan, growing by 25.11% [8][9]. - The company has shifted towards high-end products, with the "3650" small bottle beer achieving a revenue increase of 296.50% in 2024 [9]. Group 3: Recent Developments and Future Prospects - The negotiations between Tibet Development and Carlsberg have shifted from confrontation to collaboration, with Tibet Development's board approving the terms for the 50% stake acquisition on July 21, 2025 [11]. - The ongoing restructuring phase for Tibet Development poses risks, including potential bankruptcy, which could affect the planned equity transfer [12]. - The successful acquisition of Lhasa Beer would be crucial for Tibet Development, as it represents a significant portion of its revenue and could enhance market confidence [11].

Core Viewpoint - Carlsberg is considering selling part of its Asian business, with Sapporo Brewery as a potential buyer, but the deal may not proceed if key terms are not agreed upon [1] Group 1: Potential Transaction - Sapporo Brewery has established a business partnership with Carlsberg in 2023, focusing on production and sales in Hong Kong, Singapore, and Malaysia [1] - If the transaction occurs, Sapporo could leverage Carlsberg's distribution network in Asia, aligning with its strategy to strengthen its core beer business [1] Group 2: Financial Performance - Carlsberg is facing growth pressure in the Chinese market, with a slight decline of 2% expected in the overall beer market [1] - In Q3, Chongqing Brewery reported revenue of 4.22 billion yuan, a year-on-year increase of 0.41%, but net profit decreased by 12.71% to 376 million yuan [1] - For the first three quarters of 2023, Chongqing Brewery's revenue was 13.06 billion yuan, a slight decrease of 0.03%, and net profit was 1.24 billion yuan, down 6.83% [2] Group 3: Strategic Initiatives - Carlsberg is actively expanding non-current drinking channels, enhancing its premium strategy, and increasing investment in innovative products [3] - Chongqing Brewery has introduced several new products, including "Ushu Craft Red Robe Beer" and "Dali Craft," to boost market share in canned products [3] - Carlsberg's CEO noted an 8% growth in its premium market segment, largely driven by growth in China [3] Group 4: Market Dynamics - Despite a 1.18% increase in revenue from high-end products, mainstream and economy products saw declines of 1.66% and 1.21%, respectively, leading to only a slight overall increase in main business revenue [4] - Chongqing Brewery is accelerating its entry into non-beer categories to meet diverse consumer demands, particularly in dining [4] - Carlsberg is strengthening its brand association with football, having established partnerships with both European and local Chinese football events [4] - Looking ahead to Q4, Carlsberg anticipates a slight decline in the overall Chinese beer market but expects positive sales growth in its own operations [4]

Core Insights - The company reported strong volume and revenue growth driven by the Britvic acquisition, with successful integration and synergy realization [2] - Despite a challenging consumer environment, solid underlying volume and revenue growth was achieved in Western Europe, along with sequential improvement in Asia [2] - The company has taken decisive actions to adjust its cost base to protect earnings growth and ensure continued investments in the business [2] - Full-year earnings guidance has been maintained [2] Group Headlines - The Britvic acquisition and consolidation of Gorkha Brewery contributed significantly to the group's performance [3]

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Core Insights - The brewer reported a 3% drop in organic volumes but maintained its full-year guidance [1] Group 1 - The company experienced a decline in organic volumes by 3% [1] - Despite the drop in volumes, the company has decided to keep its full-year guidance unchanged [1]

Core Viewpoint - Carlsberg reported third-quarter sales that were slightly below expectations while maintaining its full-year earnings forecast, indicating a challenging consumer environment [1] Sales Performance - The third-quarter sales figures were not specified but were noted to be below market expectations [1] Earnings Forecast - The company has upheld its full-year earnings forecast despite the current market challenges [1] Consumer Environment - Carlsberg highlighted a continued challenging consumer environment, which may impact future sales and profitability [1]

Group 1 - Multiple liquor brands are issuing notices to prepare for the impact of the upcoming Double Eleven shopping festival [1] - Moutai has appointed a new chairman, Chen Hua, who is the director of the Guizhou Provincial Energy Bureau [1] - Zong Fuli has reactivated the "Wahaha" brand [1] Group 2 - Carlsberg has launched the world's smallest beer bottle [1] - Haidilao's sushi brand "Ru Sushi" has opened its first national store in Hangzhou [1]

Core Points - Carlsberg is investing £20 million ($40.1 million) in a new soft drinks canning line at its Rugby factory in the UK to significantly increase production capacity [1][2] - The new canning line will create over 30 permanent, full-time jobs, bringing the total number of employees at the Rugby site to more than 430 [2] - The Rugby facility will increase its production capacity from 560,000 to 610,000 canned soft drinks per hour, enabling the production of brands like Tango and Pepsi Max [1][3] Investment Strategy - This investment is part of Carlsberg's broader strategy to enhance its supply chain and production capabilities [2][3] - The total investment in the Rugby site over the past five years has exceeded £60 million [3] - The company is also focusing on operational efficiency and reducing carbon emissions, supported by a government grant for sustainability initiatives [4] Market Expansion - Carlsberg Britvic has signed an exclusive deal with an undisclosed retailer and is preparing to launch the US prebiotic soda brand Poppi in the UK within the next four months [5][6] - The new supply chain setup is expected to support the launch of Poppi, although it is not confirmed if the products will be produced locally or shipped from elsewhere [6]