Core Insights - The article highlights the ongoing trends in the film and television industry, particularly the integration of long and short content and the disruptive impact of AI [1] - iQIYI's CEO, Gong Yu, emphasizes the company's mission to provide emotional value to users through both online and offline experiences [1] Content Strategy - iQIYI plans to increase investment in long-form video content while also focusing on the growing segment of micro-dramas, which has shown significant market share and growth [1] - The company has announced over 400 titles for its 2025-2026 "long + short" content lineup, including anticipated series and films [1][18] AI Integration - iQIYI is actively incorporating AI into its operations, with applications in production, monetization, and user experience enhancement [1] - The platform has launched AI-powered products such as the "Peach Bean" smart assistant and "Jump Watch" to improve user engagement [1] Genre Focus - iQIYI is concentrating on high-quality content across various genres, including drama, variety shows, and films, with a strategy to deepen its focus on key IPs and five major drama categories [18] - Upcoming titles include a mix of innovative plots and emotionally resonant narratives, aiming to provide immersive viewing experiences [18] Variety Show Development - The company is set to establish a comprehensive variety show matrix by 2026, focusing on four main categories and two auxiliary categories [31] - iQIYI will continue to leverage existing IPs while also developing new original content to invigorate the variety show market [31] Film Production - iQIYI's "three-stage rocket plan" for film production includes initiatives to create high-quality theatrical releases, encourage content innovation, and develop internet-based films [35] - Key projects in the pipeline include titles like "1840," "Very Prison," and "The Story of Chang'an" [35] Expansion into Other Entertainment Areas - The company is diversifying its content offerings in animation, children's programming, documentaries, and sports, aiming to build a robust content ecosystem [38] - Upcoming projects in these areas include various animated series, children's shows, and high-quality documentaries covering diverse topics [38] Offline Experience Development - iQIYI is also expanding its offline experience business, focusing on IP derivative products and the development of iQIYI theme parks [40] - The theme parks will feature interactive experiences and are planned for locations such as Yangzhou, Kaifeng, and Beijing, with the Yangzhou park expected to open by the end of the year [40]

Core Insights - iQIYI's "Liaoyuan Plan" has received over 500 script submissions and participation from over 80 production companies since its launch in April 2023, with 15 projects currently in production [2][3] - The plan aims to enhance the visibility of new directors and creators on the internet, ensuring that quality works and talents are not overlooked [2] - iQIYI plans to upgrade the "Liaoyuan Plan" to better support young directors' creative enthusiasm [2] Content Upgrade - The content strategy will evolve from online films to include both Dragon Mark films and online films, promoting the creation of online story films, allowing creators to produce three episodes of over 60 minutes each [2][3] Cost Upgrade - The production investment per project under the "Liaoyuan Plan" will increase from 6 million yuan to 10 million yuan, with a revenue-sharing model where creators receive 50% of the box office earnings [4] Quantity Upgrade - The number of projects planned for release each year will increase from 30 to 50, aiming for a new project to be launched weekly, thereby allowing more diverse creative expressions to flourish online [4] Industry Response - The promotion of online story films by iQIYI aligns with the recent discussions by the National Radio and Television Administration, emphasizing the dual attributes of "ideology + market economy" in content creation [4] Annual Film List - iQIYI announced over 60 new films for the year, focusing on high-quality productions with major directors and stars, including titles like "1840," "Prison Break," and "The Twelve Hours of Chang'an" under its "Big Film Plan" [4]

Core Viewpoint - The article emphasizes iQIYI's strategic focus on integrating long and short video content, leveraging AI technology, and enhancing user emotional value through diverse IP development and innovative marketing strategies [1][3][22]. Group 1: Long and Short Content Strategy - iQIYI is committed to increasing investment in long video content while also expanding its micro-drama category, which has shown significant growth and market share [3][6]. - The company has released over 400 titles for the 2025-2026 "long+short" content lineup, showcasing its extensive content reserves and innovative capabilities [1][6]. - iQIYI's micro-drama offerings have exceeded 20,000 titles, reflecting a rich diversity and artistic quality [6]. Group 2: AI Integration - iQIYI is actively exploring AI applications across various operational and creative aspects, with significant advancements in both B-end and C-end services [3][15]. - The company has launched AI-powered products like the "Peach Bean" smart assistant to enhance user entertainment experiences [3]. - The "Bode Xi·iQIYI AI Theater" initiative aims to engage global creators in developing AI-driven content, with selected teams receiving support for their projects [13][15]. Group 3: Diverse Content Creation - iQIYI's content creation strategy focuses on emotional resonance and diverse representation, aiming to break stereotypes related to age, gender, and genre [6][8]. - The company is set to launch several anticipated series and films, emphasizing deep emotional narratives and innovative storytelling [10][11]. - iQIYI's variety shows are evolving to become "emotion value suppliers," with plans to develop a comprehensive matrix of content across multiple genres [17][24]. Group 4: Marketing and IP Development - iQIYI is enhancing its marketing strategies by leveraging AI for content marketing and user insights, aiming to maximize the value of its major productions [22][24]. - The company is focusing on creating immersive experiences that connect online and offline interactions, thereby driving consumer engagement and brand growth [22][24]. - iQIYI's marketing approach includes a combination of traditional and innovative methods to capture user interest and facilitate seamless content monetization [22][24]. Group 5: Expanding Entertainment Ecosystem - iQIYI is diversifying its content offerings across various entertainment sectors, including animation, children's programming, documentaries, and sports [20]. - The company is committed to building a robust content ecosystem that enhances user engagement through a wide range of entertainment experiences [20]. - iQIYI's sports programming includes coverage of major events and aims to provide immersive viewing experiences for sports fans [20].

Core Insights - The CEO of iQIYI, Gong Yu, predicts that commercial films significantly involving artificial intelligence will emerge by the end of this year, with a maximum timeline extending to the next two years [2][3] - iQIYI has identified offline business, including IP derivatives and offline parks, as a core business strategy moving forward [2][5] AI Integration in Content Production - Gong Yu emphasizes that AI will soon become the mainstream mode for professional content production, reflecting rapid advancements in AI technology over the past few years [4][3] - The company plans to launch the first AI theater in collaboration with Oscar-winning filmmaker Baodeqi, aiming to produce AI narrative films by Q1 2026 [4] Offline Business Strategy - iQIYI's offline business strategy includes developing IP derivatives and amusement parks, with three confirmed park projects located in Yangzhou, Kaifeng, and Beijing [5][7] - The company aims to leverage technology and innovation to reduce investment costs in amusement parks, utilizing virtual reality and AI to enhance visitor experiences [6][7] Financial Performance and Market Position - iQIYI's self-operated film card business achieved a transaction volume exceeding 100 million yuan in the first half of the year, indicating a growing market interest in this segment [6] - The company is positioning itself in the competitive landscape alongside other platforms like Tencent and Youku, which are also exploring card business opportunities [6]

Core Insights - The 2025 iJOY Autumn Enjoyment Conference highlighted iQIYI's focus on content IP, showcasing over 400 upcoming projects for 2025-2026, emphasizing innovation and content diversity [1][2] Content Strategy - iQIYI aims to enhance user emotional value through a blend of long and short video content, with a commitment to invest in high-quality productions in the long video sector while expanding its micro-drama offerings [2][5] - The company has achieved significant milestones in content creation, with four long series reaching high popularity and over 20,000 micro-dramas produced, leading the market in self-produced variety shows [5][8] AI Integration - iQIYI is actively integrating AI into its operations, enhancing both B2B and B2C experiences, and has launched AI-powered products to improve user engagement [2][10] - The company announced the "Baudry & iQIYI AI Theater," inviting global creators to submit AI-driven story ideas, with selected teams receiving support for production [10][12] Offline Experience Expansion - iQIYI is expanding its offline presence through IP derivative products and theme parks, with a new park planned in Beijing following successful launches in other cities [4] Diverse Content Development - The company is focusing on a diverse content ecosystem, with strategies to break traditional stereotypes in character portrayal and storytelling, aiming to resonate with a broader audience [5][7] - iQIYI is set to deepen its engagement with various genres, including suspense, mini-series, and reality shows, to cater to diverse viewer preferences [8][9] Marketing and IP Strategy - iQIYI is evolving its marketing strategies to leverage AI for content promotion and user engagement, aiming to maximize the value of its IP through innovative marketing approaches [17][20] - The company is also enhancing its variety show offerings, focusing on both established IPs and new original content to drive viewer interest and engagement [13][14] Multi-Industry Development - iQIYI is diversifying its content across multiple entertainment sectors, including animation, children's programming, documentaries, and sports, to strengthen its content ecosystem [16]

面对媒介触点碎片化、情绪消费崛起，AI 技术深度改写营销决策逻辑的趋势，品牌如何在复杂环境中实现高效营销突破？2025 年9月25日，爱奇艺(IQ.US) 在上海举办的iJOY 悦享会"品牌硬广专场"上，正式发布全新"IP + 硬广"战略布局。爱奇艺广告策略营销总经理王凯航携手秒针营销科学院院长谭北平、勾 正科技首席策略官郑婷婷以及加和科技首席运营官彭喜喜，深入探讨 AI 时代"IP+硬广"的实践路径。爱奇艺详细介绍了硬广策略升级方向与生态搭建思路， 旨在通过这一布局助力品牌实现"共识共情共振"，提供兼具落地性与长效价值的营销支持，进一步巩固行业引领优势。 《共识·共情·共振》 演讲人：爱奇艺广告策略营销总经理王凯航 用IP破局碎片化，快速建立社会共识 在媒介触点碎片化的当下，用户注意力被高度分散，单用户周均使用APP个数已达37个；用户内容消费场景也趋于多样性，郑婷婷提出，在智能大屏场景 里，针对独居青年、生活搭子（2口及以上居住场景）、有孩家庭、银发家庭这四种典型场景，同样也有不同的精准化营销策略。 如何快速建立社会性共识成为品牌营销共同面对的核心挑战，王凯航认为："核心是让硬广融入 IP 生态、通过集约 ...

Core Insights - iQIYI announced the launch of the first domestic AI theater, "Baudry·iQIYI AI Theater," in collaboration with Oscar-winning filmmaker Baudry [1] - The theater will solicit content ideas and teams globally, providing technical support and creative subsidies to creators [1] - Selected creators will share in the net profit from membership fees and advertising revenue [1] - The first batch of AI narrative films, each over 15 minutes long, is scheduled to launch in Q1 2026 [1] - iQIYI aims to explore narrative models and content ecosystems in the AI era, positioning itself as a leader in this emerging field [1] - Baudry emphasized that AI-generated creative methods will break traditional limitations and lead a visual revolution, offering creators opportunities to innovate [1] - The collaboration will focus on both screening and nurturing new generation filmmakers, sharing Baudry's extensive experience and understanding of new technologies [1]

Core Insights - iQIYI announced the launch of the first AI theater in China, named "Baudry·iQIYI AI Theater," aimed at gathering content ideas and teams globally while providing technical support and creative subsidies [1][3] - The first batch of AI narrative films, each over 15 minutes long, is scheduled to be launched in the first quarter of 2026, focusing on both artistic and commercial value [1][3] Group 1 - The AI-native content production model is expected to become mainstream in the industry, although no AI narrative works have been realized yet [3] - The theater will explore new narrative modes and content ecosystems in the AI era, collaborating with a new generation of creators [3] - Baudry believes that AI-generated creative methods will break traditional limitations and lead a visual revolution, providing creators with opportunities to innovate [3] Group 2 - The first batch of films will come from the "Baudry·iQIYI AI Theater" creative camp, where 30 selected teams will undergo a 7-day offline training with Baudry's guidance [3] - The top 15 teams will receive production subsidies and technical support, and will benefit from promotional resources provided by the platform upon release [3] - Creators of selected works will participate in profit-sharing from membership fees and advertising revenue, aiming for new value realization for creators [3]

Core Insights - The 2025 Beijing Cultural Forum's Cultural Industry Investors Conference was held on September 24, where several cultural projects, including "iQIYI Paradise" in Wangfujing, were successfully signed [1] Company Developments - iQIYI has partnered with Beijing Wangfujing Joy Shopping Center to create the "iQIYI Paradise," marking its third theme park signing in 2023 after projects in Yangzhou and Kaifeng [2] - The iQIYI Paradise aims to integrate Chinese film and television IP with cutting-edge digital technology, providing an immersive entertainment experience [2][3] - iQIYI's strategy focuses on "IP full-scenario development" as a response to declining membership and advertising revenues, seeking a "second growth curve" [2] Industry Trends - The theme park market in China reached a scale of 47.1 billion yuan in 2023, reflecting a year-on-year growth of 23.5% [3] - The trend of light-asset operations in theme parks is gaining traction, allowing companies like iQIYI to avoid heavy capital burdens while focusing on content and operational support [3]

Core Viewpoint - iQIYI's development strategy integrates both online and offline elements, focusing on content creation and theme park experiences [1] Group 1: Online and Offline Integration - iQIYI is expanding its business model by developing both online content such as films and variety shows, and offline experiences through theme parks and IP derivatives [1] - The iQIYI parks are designed to be small-scale, highly interactive, and rapidly iterative, with current projects in Yangzhou, Kaifeng, and Beijing [1] Group 2: Theme Park Features - The planned iQIYI parks will feature a combination of national original IPs and technological immersive experiences, with a planned area of 5,000 to 20,000 square meters [1] - Revenue for iQIYI parks will primarily come from ticket sales and secondary consumption [1] Group 3: Visitor Experience - The parks will include full-sensory digital experiences, limited edition merchandise sales, interactive performances, themed dining services, and content experiences lasting over 4 hours [1]