FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年11月24日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | ...

Investment Rating - The report maintains a "Strong Buy" rating for the company [3][6] Core Insights - The company reported Q3 revenue of 5.8 billion (+28.2% YoY) and adjusted net profit of 770 million (+11.7% YoY), with a net profit margin of 13.2% (-2.0 percentage points) [1][6] - Domestic revenue for the company's brand reached 2.91 billion (+19.3% YoY), while overseas revenue was 2.31 billion (+27.7% YoY). TOPTOY revenue surged to 570 million (+111.4% YoY) [1][6] - The company has a robust "1+3" moat strategy, combining a Chinese supply chain, global IP, global design, and global channels, which supports its domestic expansion and high growth in overseas markets [1][6] Financial Performance - The company expects significant revenue growth, with projected revenues of 13.84 billion, 16.99 billion, 21.21 billion, 25.13 billion, and 29.27 billion for 2023 to 2027, respectively, reflecting growth rates of 39%, 23%, 25%, 18%, and 17% [2][7] - Adjusted net profit is projected to grow from 2.39 billion in 2023 to 4.34 billion in 2027, with corresponding growth rates of 101%, 13%, 10%, 23%, and 18% [2][7] - The company’s earnings per share (EPS) is expected to increase from 1.90 in 2023 to 3.45 in 2027 [2][7] Domestic Market Performance - In Q3, the domestic brand revenue was 2.91 billion, with same-store sales showing high single-digit growth. The company anticipates low double-digit growth in same-store sales for Q4 [1][6] - The company added 102 new stores in Q3, bringing the total to 4,407 stores [1][6] International Market Performance - The overseas brand revenue reached 2.31 billion, with same-store sales showing low single-digit growth. The U.S. market saw revenue growth exceeding 65% [1][6] - The company opened 117 new stores overseas in Q3, with a total of 3,424 stores by the end of the quarter [1][6] TOPTOY Performance - TOPTOY brand revenue reached 570 million in Q3, with a same-store sales growth in the mid-single digits and a net increase of 14 stores, totaling 307 stores [1][6]

该行认为，名创优品在成功执行各项举措后，正处于实现更强劲内生增长的良好轨道上，同时从长期增 长前景来看，其估值并不高;预期名创优品的股份回购计划，也将支撑其股价，以减轻收购永辉超市所 带来的部分拖累。 中银国际称，名创优品今年第三季的业绩好坏参半，考虑到市场不确定性增加，料投资者对公司收购永 辉超市及其整体策略持更加谨慎态度。不过，若聚焦名创优品核心业务，该行相信公司凭借其强大的IP 策略，正走在正确的轨道中，有望在全球范围内获取更多市场份额。该行将名创优品2025至2027财年的 调整后每股盈利预测。分别上调4%、下调6%、下调7%，但将报告的每股盈利预测下调35%、22%、 20%。 中银国际发布研报称，市场对名创优品(09896)的核心业务担忧过度了，这或提供买入机会，尤其是如 果在收购永辉超市（601933）的负面因素有所缓解情况下。基于2026年预测调整后15倍每股盈利计算， 予H股目标价从48.4港元降至46.1港元;美股(MNSO.US)目标价从24.8美元降至23.6美元，相当于2025年 预测调整后每股盈利19倍，或今明两年预测报告每股盈利29倍、18倍;维持"买入"评级。 ...

Core Viewpoint - The market's concerns regarding Miniso's core business are considered excessive, presenting a potential buying opportunity, especially if the negative factors surrounding the acquisition of Yonghui Supermarket ease [1] Financial Projections - After adjusting forecasts for 2026, the target price for H-shares is reduced from HKD 48.4 to HKD 46.1, while the target price for US shares is lowered from USD 24.8 to USD 23.6, reflecting a 19 times adjusted earnings per share (EPS) for 2025 and 29 times and 18 times for the next two years [1] - Adjusted EPS forecasts for fiscal years 2025 to 2027 are increased by 4%, decreased by 6%, and decreased by 7%, respectively, while reported EPS forecasts are cut by 35%, 22%, and 20% [1] Business Strategy and Growth Potential - Despite mixed performance in Q3, the company is believed to be on the right track to achieve stronger organic growth through its robust IP strategy, aiming to capture more market share globally [1] - The anticipated share buyback plan is expected to support the stock price and mitigate some of the negative impact from the acquisition of Yonghui Supermarket [1]

Investment Rating - The report maintains a "Buy-A" rating for MINISO (09896.HK) [2] Core Insights - In Q3 2025, MINISO's revenue growth exceeded expectations, with a year-on-year increase of 28.2%, reaching 5.797 billion yuan. The adjusted net profit for the same quarter was 767 million yuan, up 11.7% year-on-year [4][5] - For the first three quarters of 2025, MINISO achieved a revenue of 15.190 billion yuan, a year-on-year increase of 23.7%, and an adjusted net profit of 2.045 billion yuan, growing 6.1% year-on-year [5][6] - The company has seen a significant improvement in same-store sales in China, with a high single-digit growth in Q3 2025 and a further acceleration to low double-digit growth in October 2025 [6][10] Financial Performance Summary - In Q3 2025, MINISO's adjusted net profit margin was 13.2%, down 2.0 percentage points year-on-year, while the overall adjusted net profit margin for the first three quarters was 13.5%, down 2.2 percentage points year-on-year [5][9] - The gross margin for the first three quarters of 2025 was 44.4%, a slight increase of 0.3 percentage points year-on-year, while Q3 2025 saw a gross margin of 44.7%, down 0.2 percentage points year-on-year [7][9] - The company reported a healthy operating cash flow of 1.230 billion yuan in Q3 2025, with a ratio of operating cash flow to adjusted net profit of 1.7, indicating strong profitability [9] Business Segment Performance - Domestic operations in China generated 8.024 billion yuan in revenue for the first three quarters of 2025, a 14.1% year-on-year increase, with a net addition of 102 stores in Q3 [6][10] - Internationally, MINISO's overseas revenue reached 5.846 billion yuan, growing 28.7% year-on-year, with same-store sales turning positive in Q3 2025 [6][10] - The TOP TOY segment achieved a remarkable revenue growth of 87.9% year-on-year, reaching 1.317 billion yuan for the first three quarters of 2025 [6] Future Projections - The report forecasts MINISO's revenue for 2025, 2026, and 2027 to be 21.216 billion yuan, 25.799 billion yuan, and 30.633 billion yuan respectively, with net profits projected at 2.400 billion yuan, 3.398 billion yuan, and 4.160 billion yuan [10][12]

名创优品(09896)发布公告，于2025年11月21日斥资23.24万美元回购4.84万股股份。 ...

国金证券：维持名创优品"买入"评级，海外强势扩张。 ...

名创优品(09896)再跌超6%，截至发稿，跌6.48%，报36.68港元，成交额1.88亿港元。 中金表示，名创优品三季度毛利率同比微降0.2ppt，主要因产品结构调整。股份支付薪酬开支1.8亿元， 主要与TOPTOY股权激励相关，剔除该项后销售和管理费用率同比+1.4ppt/-0.3ppt，增幅如期收窄，海 外直营业务经营利润率同增低单位数。由于永辉收购事项及发行股票挂钩证券，期内净财务费用1.0亿 元，分占永辉亏损1.5亿元，其他收益0.7亿元，剔除相关影响后，经调整净利润同增12%至7.7亿元。 消息面上，名创优品近日公布第三季度业绩，期内实现营收57.97亿元，同比增长28.2%，超过25%至 28%指引范围的上限。归属母公司的净利润为4.41亿元，相比去年同期的6.42亿元下滑超30%。 ...

Group 1 - Miniso launched the "IP Genius Plan" on November 21, aiming to recruit top IP creators globally with annual salaries ranging from 1 to 10 million, to enhance original IP incubation and build its own IP matrix [1] - Miniso's financial report for Q3 2025 revealed that its toy brand TOP TOY achieved revenue of 570 million, marking a 111% year-on-year growth [1] - Huayuan Securities highlighted the emerging consumption trends among the younger generation, suggesting a focus on head brands in the ancient gold sector, such as Laopu Gold, and companies with successful IP creation and operation experience, like Pop Mart and Miniso [1] Group 2 - The Hong Kong Stock Consumption ETF (513230) tracks the CSI Hong Kong Stock Connect Consumption Theme Index, encompassing leading companies in various consumer sectors, including Pop Mart, Laopu Gold, and Miniso, alongside internet e-commerce giants like Tencent, Kuaishou, Alibaba, and Xiaomi, emphasizing the blend of technology and consumption [2]

Core Viewpoint - The article discusses the financial performance and strategic direction of MINISO, emphasizing the importance of a strong business model for long-term returns and the challenges faced in maintaining competitive pricing and profitability in the retail sector [1][12]. Financial Performance - MINISO reported Q3 2025 revenue of 5.797 billion RMB, a year-on-year increase of 28.2%, achieving a record high for a single quarter. Gross profit rose by 28% to 2.58 billion RMB, with a gross margin of 44.7%. However, net profit attributable to shareholders decreased by 31% to 441 million RMB, while adjusted net profit increased by 12% to 767 million RMB, with an adjusted net profit margin of 13.2% [1]. - For Q1 2025, MINISO's revenue was 4.427 billion RMB, up 18.9%, but operating profit fell by 4.51% to 710 million RMB, and net profit dropped by 28.92% to 417 million RMB. Adjusted net profit was 587 million RMB, down 4.81%, with a net profit margin of 13.3% [3]. - In Q2 2025, total revenue reached 4.97 billion RMB, a 23.1% increase, with a gross margin of 44.3%. Operating profit grew by 11.3% to 836 million RMB, while net profit was 489.5 million RMB, down from 591.4 million RMB in the previous year [3]. Business Segments - MINISO brand revenue was 5.22 billion RMB, reflecting a 23% increase, while TOP TOY brand revenue surged by 111.4% to 570 million RMB. The total number of stores globally reached 8,138, with 7,831 MINISO stores and 307 TOP TOY stores [1]. - The same-store GMV showed single-digit growth across the group, with MINISO in China experiencing high single-digit growth, indicating a stable base in the domestic market [1]. Business Model Analysis - The article critiques MINISO's business model, questioning whether it aligns more with unique product offerings or cost efficiency. The current strategy appears to lean towards the former, aiming for distinctive product strength rather than merely competing on price [5][12]. - The founder's past assertion of a "quality at low price" model is challenged, as the current gross margin exceeds 50%, suggesting that the pricing strategy may not be as competitive as claimed [6][8]. - The company is seen as focusing on brand and IP management rather than traditional retail efficiency, which may limit its ability to compete on price against discount retailers [12][9]. Competitive Landscape - The article highlights the competitive pressures faced by MINISO, particularly from established players in the market. The potential for competitors to offer lower prices poses a significant risk to MINISO's market position [12][15]. - The discussion includes comparisons with other brands, such as Bubble Mart, which operates on a unique product model with higher gross margins, suggesting that MINISO's strategy may not be sustainable in the long term [14][15].