依法审理胖东来诉网络"黑嘴"侵权案，维护企业商誉；推进清理拖欠中小企业账款，结案9166件、执行 到位311.42亿元；助力1481家企业重获新生，推动2.9万家"僵尸企业"依法出清……近日，最高人民法院 公布2025年规范涉企执法司法专项行动成绩单。规范涉企执法司法，有助于用好"看得见的手"和"看不 见的手"，坚持有效市场和有为政府相结合，帮助企业解决"维权之痛、承压之重、发展之困"，为企业 和企业家合法经营"撑腰打气"，助力企业稳定预期、安心经营。 守护合法权益 近年来，一些针对企业和企业创始人的网络谣言不断出现，发布者通过制造话题、炒作热点吸引流量并 从中获利。其中，胖东来诉网络"黑嘴"侵权案不仅引来网民围观，而且受到广大民营企业的关注。 2025年3月起，被告柴某前借助被告温某国实名注册的抖音账号"柴怼怼"，在多个网络社交平台发布关 于胖东来公司及其法定代表人于某来的视频，恶意抹黑诋毁；于某来随后作出回应，双方论战即刻冲上 网络热搜。此后，许昌胖东来公司、于某来以商业诋毁、名誉权纠纷为由，向河南省许昌市中级人民法 院提起诉讼，依法维权。最终，法院判决柴某前等4被告停止侵权、删除侵权视频、发布致歉声明并 ...

雪王乐园要来了？近日，《2026年郑州市服务业扩能提质工作要点（征求意见稿）》发布，在重点事项 清单里，郑州市明确提出，塑强品牌标杆形象，鼓励蜜雪冰城启动建设雪王城市主题乐园，推动好想 你、巴奴等本土品牌向高端化、精品化、国际化发展，全力打造首发经济集聚区和商旅文体健深度融合 的消费新场景。 这一举措，既是郑州培育本土品牌新优势的重要实践，也将为文旅消费升级注入新活力。 据郑州蜜雪冰城相关人士透露，蜜雪冰城雪王城市主题乐园拟落地蜜雪冰城总部片区，规划多个室内主 题体验区，深度融合蜜雪冰城总部、总部旗舰店与主题乐园三大场景，在郑州东站东广场打造"游玩 +购物+体验"三位一体的消费新体验。 "不过，目前雪王城市主题乐园涉及的物业还不是蜜雪冰城自持，郑州市正协助企业完成物业收购，推 进项目落地。"郑州市政府有关人士告诉记者。 当然，项目落地仍面临核心待解问题，雪王城市主题乐园涉及的部分关键物业并非蜜雪冰城自有，完成 物业收购成为雪王城市主题乐园顺利落地的关键一步。郑州市政府有关人士认为，此次雪王城市主题乐 园被列为市级重点支持项目，将为项目推进提供政策助力，加速破解落地瓶颈。 从中式茶饮IP跨界文旅，到本土品牌品质 ...

每经编辑｜许绍航 "蜜雪冰城要开主题乐园"这件事，有了官方明确信息。 据大河报报道，2月26日，在郑州市召开的全市推动新一年良好开局动员部署会上，蜜雪冰城雪王城市主题乐园被明确列为重点支持项目，拟落地蜜雪冰 城旗舰总部片区。 另外，每日经济新闻记者也从接近蜜雪人士处获悉，蜜雪冰城全国首家 "雪王室内乐园" 项目位于河南郑州集团总部，目前各项工作正稳步推进中。 据此前报道，BOSS直聘信息显示，蜜雪冰城上线了一批与"乐园项目"相关的招聘岗位。该迅速引发网友热议。不少网友直言："这不像是普通品牌活动， 更像是在为一座主题乐园做准备"。 从具体招聘信息看到，本次招聘岗位其中包括乐园演艺统筹岗、乐园内容编剧岗、乐园项目工程管理岗、乐园周边产品统筹岗等，月薪在10k至24k之间。 如今看来，这份猜想即将变成现实。据报道，拟定的选址蜜雪冰城总部旗舰店片区位于郑州高铁东站附近。 蜜雪冰城总部，来源：大河报 据了解，乐园以雪王IP为核心，打造充满甜蜜与奇幻的雪王世界。规划多个室内主题体验区，深度融合蜜雪冰城全球总部、全球旗舰店与主题乐园三大场 景，打造"游玩+购物+体验"三位一体的体验体系。 该地目前已经成为不少年轻人和游客 ...

但即便如此，河南民营企业500强入榜企业数量仅位于全国第九，与全省经济规模位次还不匹配，民营 经济发展的焦虑仍在。 《每日经济新闻·城市进化论》记者了解到，一些短板被频繁提及，比如高价值专利转化效率仍待提 升；传统制造企业转型慢，与现代化产业体系融合深度不足等，也因此不乏诘问，总靠传统产业能撑多 久。 开好局、起好步。近几日，全国多个省份密集召开"新春第一会"。 2月24日，河南纵深融入服务全国统一大市场大会在郑州召开。在当地看来，融入和服务全国统一大市 场，是河南高质量发展的战略机遇，更是激发全省民营经济活力的关键一招。 事实上，在此之前的2月21日，农历正月初五，河南省委书记刘宁、省长王凯就已在郑州与河南省民营 企业家代表餐叙交流。这是河南第二年在这一天邀请民营企业家举行高规格餐叙。 连续将民营企业家奉为座上宾，背后是民营企业对河南经济的突出贡献。2025年，河南入围中国民营企 业500强的企业数量新增2家，达15家，实现近8年来对湖北的首次反超，位居中部六省第一。 开局起步，河南如何打好这场自上而下的民营经济"突围战"？ 发力所向 "民营企业是树，政府就是培土、浇水、保护的人！"2月21日，河南省委书记 ...

Company Insights - Nvidia reported its Q4 and full-year financial results for FY2026, with total revenue approximately 14,834 million RMB, exceeding expectations for both revenue and net profit, and announced an upcoming collaboration with OpenAI, with H20 generating around 400 million RMB in China [1] - Tesla China introduced a car loan scheme, offering a zero-interest option for the Model 3, Model Y, and Model Y L for orders placed by March 31, with an additional insurance subsidy of 8,000 RMB for the Model 3 [1] - Samsung Electronics officially launched the third-generation AI smartphone Galaxy S26 series, with the Galaxy S26 Ultra featuring a built-in privacy display, starting at a price of 9,999 RMB for the domestic version [1] - Yanghe Brewery recently established Jiangsu Yanghe Biotechnology Co., Ltd., with a registered capital of 100 million RMB, fully owned by Yanghe Brewery [1] - Haitai Technology stated on its interactive platform that it has received small batch orders from humanoid robot clients, with the related products yet to be delivered and confirmed for revenue, and the order amount is relatively low compared to the company's future total revenue [1] Industry Insights - The Zhejiang government released the "8+4" economic policy system for 2026, aiming for the "4+1" special fund and new energy consumption and industrial land to support private investment projects with a target of at least 80%, and striving for a technology loan balance exceeding 4.2 trillion RMB [1] - The Shandong Provincial Government issued measures to implement a more proactive and open talent policy, guiding universities and enterprises to establish AI industry innovation classes and a joint training mechanism for graduate students in the AI field [1] - The Zimbabwe Ministry of Mines announced an immediate suspension of all raw mineral and lithium concentrate exports, leading to a nearly 2% increase in the lithium mining index on the A-share market on February 26, with stocks like Keli Yuan and Jinyuan shares hitting the daily limit [1] - Guangzhou is planning to build a 10 square kilometer deep cooperation zone for the horse industry with Hong Kong, preparing over 10,000 acres for development, aiming to create a world-class horse industry hub that serves the Bay Area, radiates nationwide, and connects globally [1] - The State Administration for Market Regulation's Special Equipment Bureau is soliciting opinions on the "15th Five-Year Plan for the Development of Special Equipment Safety and Energy Saving" draft, with feedback due by March 28, 2026 [1]

来源：快速消费品精英俱乐部 作者：知夏 2026年春节，下沉市场的商超战场，没有硝烟却早已杀声震天。 当一二线城市商超竞争趋于饱和，三线及以下城市、县域市场成为实体零售最后的"蓝海"，但这片曾被 视为"避风港"的沃土，如今已沦为各方势力博弈的"角斗场"。 一场以价格为先锋、以商品力为核心、以渠道为抓手的混战全面打响，曾经盘踞一方的"区域霸主"遭遇 前所未有的生存大考，而99元四箱的年货礼盒，不过是这场混战最直观的缩影。 记者走访河南商丘发现，本地龙头丹尼斯正面临多方围剿。 借势胖东来的淘小胖、刚入驻的盒马鲜生，以及七玺、汪哥折扣超市和好想来等本土与全国性玩家同台 竞技。 "99元四箱礼盒"的低价厮杀，折射出行业"冰火两重天"的现状——头部玩家客流爆棚，传统商超门庭冷 落。 价格内卷白热化 下沉市场消费核心仍是性价比，春节年货大战让价格博弈愈发激烈。 今年春节，商丘商超普遍推出"99元四箱礼盒"，低价套餐成为主流引流方式。 在商丘示范区某小区，不到200米街道就有三家超市，年货礼盒堆积如山，价格竞争十分激烈。 两家社区夫妻店靠多年邻里信任生意稳定，加盟品牌汪哥省钱超市则压力巨大。 为突围，其春节推出99元四件套 ...

一边是民众熟知的民生品牌维权，一边是国家层面的司法重拳，两者共同勾勒出当下中国知识产权保护 的清晰图景：从日常消费到核心技术，从民事赔偿到刑事追责，从传统侵权到新型犯罪，法律的保护网 越织越密，侵权仿冒的生存空间越来越小。 胖东来此次维权，看似是一块月饼引发的纠纷，实则是一次教科书式的品牌保护操作。2024年以来，郑 州某食品公司委托生产、推广并销售名为"黄金万两大月饼"的产品，通过多家电商平台主播进行带货宣 传，在产品及推广内容中大量使用与"胖东来"相关的标识、字样，刻意制造与正品的混淆，误导消费者 购买。面对明目张胆的"搭便车"行为，胖东来没有选择沉默，而是第一时间开展证据固定与公证取证， 果断向法院提起诉讼。 案件历经审理，最终河南省高级人民法院作出终审判决：驳回上诉，维持原判。根据判决，侵权食品公 司需赔偿胖东来经济损失300万元以及维权合理开支5万元，合计305万元；在宣传中擅自使用"胖东 来"字样的零食店，也需赔偿经济损失2000元。这一结果传递出明确的司法态度：任何试图攀附他人商 誉、窃取品牌流量的行为，都将付出实实在在的经济代价。 2月25日晚，胖东来官方发布一则关于"黄金万两大月饼"商标权及 ...

本文基于以下微博话题的智搜结果生成 于东来，胖东来创始人，刚退休几天就被拍到在河南许昌街头娴熟地削甘蔗、啃甘蔗边叫卖，标价"削 皮15元、不削皮10元"，这一反差行为瞬间刷屏全网。 事件核心事实 2026年2月11日，于东来宣布卸任胖东来董事长职务仅保留顾问头衔后，于农历春节期间现身许昌老家 街头摆摊。他独自操作，身着便装手执砍刀，边削皮边啃甘蔗，高声吆喝招揽顾客，全程无团队陪同。 这一举动并非临时起意，而是他此前多次公开描述的"路边打牌赢瓶汽水"式退休生活的直接实践，动作 自然松弛，彻底剥离了亿万富翁的企业家光环。 颠覆成功定义：与多数企业家退休后保留行业影响力不同，于东来主动"降级"——从管理数万员工到服 务单个顾客，社交账号改名"傻坏蛋于东来"切断商业绑定。公众认为这是对"成功必须持续扩张"叙事的 挑战，示范了"退场后换种活法"的可能性。 本地印象印证：许昌市民反映其行为与长期骑电动车上班、反对奢侈消费的作风一致，印证了其低调亲 和的公众形象。 深层理念延续 反过度营销：现场试吃甘蔗、明码标价，复刻胖东来"即时信任"交易模式，将商业理念融入市井生活。 尊重个体价值：这与他在任期内坚持分配企业90%利润给 ...

Core Insights - The article highlights the significance of understanding county-level cities in China, where the majority of the population resides, to grasp the broader social and economic dynamics of the country [1][2]. Population and Urbanization - By the end of 2025, China's urban resident population is projected to reach 953 million, with an urbanization rate of 67.89%, potentially nearing 68.7% under broader definitions [1]. - A significant portion of this urban population lives in lesser-known third and fourth-tier cities rather than major metropolitan areas like Beijing and Shanghai [1]. Income and Employment - Monthly salaries of around 2,000 yuan are common in county-level cities, contrasting sharply with perceptions from first and second-tier cities where higher incomes are the norm [3][4]. - Many residents in these counties earn less than 36,000 yuan annually, with average monthly incomes often below 3,000 yuan [3][6]. - A salary of 3,000 yuan in these counties can signify a competitive advantage over many local jobs, often requiring higher skills or longer work experience [7]. Cost of Living and Spending Behavior - The cost of living in county-level cities is significantly lower, allowing residents to manage on lower incomes compared to urban centers [12][14]. - The perception of money and spending differs greatly; in counties, a monthly income of 2,000 yuan can sustain basic living expenses, while in larger cities, it may be insufficient [14][22]. - The article discusses how individuals in county-level cities often prioritize essential spending over luxury, influenced by their financial security and income stability [25][28]. Employment in the Public Sector - Employment in the public sector is highly valued in county-level cities, providing job security and higher income compared to private sector jobs [18][19]. - The article illustrates how obtaining a public sector job can significantly enhance an individual's economic status and social standing within the community [21]. Consumer Behavior and Market Dynamics - The consumer market in county-level cities is characterized by a dual structure, where public sector employees are the primary consumers, while private sector workers exhibit more cautious spending habits [35][38]. - New brands entering these markets often face challenges; those with lower price points succeed, while those attempting to replicate urban consumption patterns may struggle [38][39].

Group 1 - The core achievement of Henan's tourism during the Spring Festival is highlighted by 62.81 million visitors and a revenue of 37.63 billion yuan, marking a growth of 9.1% in visitor numbers and 9.6% in tourism income compared to the same period in 2025 [1] - The focus on a "big market" is emphasized as a crucial strategy for sustainable development, aiming to consolidate resources and enhance value within the vast market of 1.4 billion people [2][3] - The continuous emphasis on the "big market" theme reflects the need to address systemic issues such as "involution" competition and supply-demand imbalances, advocating for the establishment of a unified national market [3][4] Group 2 - The "Five Unifications and One Openness" strategy aims to eliminate barriers to circulation, facilitating the free flow of goods and data, which is essential for leveraging the advantages of a large domestic market [4] - Henan's progress in integrating into the national unified market is evidenced by the clearance of 160 policy documents that hinder market unity, leading to record highs in industrial output and investment [5] - The development of logistics infrastructure, such as the Zhengzhou International Logistics Hub and the opening of the Zhoukou Port, enhances market circulation networks, connecting Henan to the national trade landscape [5][6] Group 3 - Institutional reforms are underway to optimize market factor allocation, with Zhengzhou being selected for comprehensive reform trials, resulting in a 45% year-on-year increase in technology contract transactions [6] - The establishment of the Zhengzhou International Land Port and a significant increase in the operation of China-Europe freight trains demonstrate deepening trade cooperation and market openness [6][7] - The initiative to build a national unified market is seen as a pathway for Henan to transition from local competition to a more integrated national economy, enhancing its strategic position in global trade [7] Group 4 - Key actions for 2025 include advancing local legislation to support the unified market, addressing "involution" competition, and creating a robust legal framework for businesses operating across provinces [8] - The focus on building logistics, commerce, and industrial link hubs is essential for enhancing the quality of the "Belt and Road" initiative and international trade cooperation [8][9] - The introduction of a "Unified National Market Index" will provide measurable metrics for evaluating market development, allowing for targeted policy adjustments based on performance assessments [9]