盲盒不能七天无理由退换，合法吗？ 中新网北京2月25日电(记者 王昊 刘星晨)随着盲盒消费持续升温，与之相关的消费纠纷也同步攀升。近 期，黑猫投诉平台及各大社交媒体上，不少消费者反映，自己通过线上渠道购买盲盒后，提出退货退款 申请时均遭到商家拒绝。 这一现象也引发了一些消费者的质疑：盲盒产品一刀切地标注"不支持七天无理由退换"，究竟是否属于 霸王条款？ "不支持七天无理由退换" 记者在多个流量较大的电商平台搜索"盲盒"发现，服装、护肤品、化妆品等相对小众的盲盒品类，大多 支持七天无理由退换；而话题度更高、交易体量更大的玩偶、手办类盲盒，商家普遍标注"不支持七天 无理由退换"，成为行业常态。 以52TOYS淘宝旗舰店为例，该店铺直接售卖的毛绒公仔可正常享受七天无理由退换服务，但当毛绒公 仔以盲盒形式售卖时，便明确标注不支持该服务。 电商平台截图。 电商平台截图。 这并非单个品牌的个例。泡泡玛特、拳头游戏、miniso名创优品、TOPTOY、迪士尼等多个涉足盲盒销 售的线上店铺，其盲盒类产品的详情页中，均清晰标注了"不支持七天无理由退换"的提示。 记者就此咨询了淘宝、京东以及抖音平台。其中，淘宝客服回复了平台要求 ...

中新网北京2月25日电(记者王昊刘星晨)随着盲盒消费持续升温，与之相关的消费纠纷也同步攀升。近 期，黑猫投诉平台及各大社交媒体上，不少消费者反映，自己通过线上渠道购买盲盒后，提出退货退款 申请时均遭到商家拒绝。 这一现象也引发了一些消费者的质疑：盲盒产品一刀切地标注"不支持七天无理由退换"，究竟是否属于 霸王条款？ "不支持七天无理由退换" 记者在多个流量较大的电商平台搜索"盲盒"发现，服装、护肤品、化妆品等相对小众的盲盒品类，大多 支持七天无理由退换；而话题度更高、交易体量更大的玩偶、手办类盲盒，商家普遍标注"不支持七天 无理由退换"，成为行业常态。 以52TOYS淘宝旗舰店为例，该店铺直接售卖的毛绒公仔可正常享受七天无理由退换服务，但当毛绒公 仔以盲盒形式售卖时，便明确标注不支持该服务。 电商平台截图。 电商平台截图 这并非单个品牌的个例。泡泡玛特、拳头游戏、miniso名创优品、TOPTOY、迪士尼等多个涉足盲盒销 售的线上店铺，其盲盒类产品的详情页中，均清晰标注了"不支持七天无理由退换"的提示。 记者就此咨询了淘宝、京东以及抖音平台。其中，淘宝客服回复了平台要求7天无理由退货的产品品 类，其中并未明确 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 一场多空大战，给泡泡玛特带去成长阵痛，也逼迫王宁思考：泡泡玛特想要成为谁，又该为此做什么？ 文|《中国企业家》见习记者 孙欣 记者 王怡洁 见习编辑|李原 编辑|何伊凡 头图来源|受访者 一边是市场的追捧，一边是空头的炮火，两股相反的力量，已经撕扯了泡泡玛特6个月。 2025年8月公布半年报后，泡泡玛特经历了一场过山车行情。到2026年1月，公司股价从高位回落逾 40%，核心IP LABUBU在二手市场上的溢价，也从最高数千元跌至原价。一时间，"泡泡已破"的声音占 据了主流。 2026年开年，泡泡玛特用连上三款新品展开反击。"敲敲木鱼"火速售罄——这款名为PUCKY（毕奇） 的搪胶毛绒挂件，轻拍头部即可发出清脆木鱼声效。二手平台原价69元的单款，转售价最高超过200 元。情人节前夕，泡泡玛特推出星星人"怦然星动"毛绒盲盒，首周销量突破50万只。春节前上线的"马 力全开"毛绒系列，单日交易额也超800万元。 资本市场态度随之转向。从1月9日到2月10日，短短一个月内，泡泡玛特股价从低位反弹逾50%，市值 重回3000亿港元。空方摩根士丹利 ...

在52TOYS的门店里，21岁的褚依手里拿着刚抽到的一只毛茸茸的小马，爱不释手。"这个是马年限定 的迪士尼公主小马系列，轻轻拉一下马背上的吊绳，小马的尾巴就会转起来，特有意思。我还买了一 个'马上封侯'的毛绒挂件，拉动马背上的小猴子松手后，马尾巴也会转圈，而且还有步步高升、顺遂兴 旺的好寓意。"褚依说。 "希望通过产品满足用户多元化的情感需求，我们做的也不只是玩具，更是情感的连接者。"52TOYS相 关负责人介绍，在文化认同需求日益凸显的当下，具备中国特色文化的产品也愈发受到市场的青睐。 与以往追求金项链、金手镯等"大件"不同，如今融合了吉祥寓意或联名IP的小克重金饰成了更畅销的品 类，它们以相对亲民的价格降低了决策门槛，让黄金从传统的保值资产转变为记录生活瞬间、给予自我 奖赏的"情绪奢侈品"。南开大学金融学教授田利辉分析，春节实物黄金消费需求会释放，但投资性需求 可能仍受高价抑制。实物消费市场规模相对于全球黄金金融交易体量较小，其影响更多体现在情绪托底 而非价格主导。 如果说黄金消费是价值与情绪的融合，那么潮玩的走红则更纯粹地反映了年轻一代对情感寄托的追求。 在位于北京市朝阳区的朝阳大悦城，各家潮玩店内摇晃 ...

Core Viewpoint - Wanda Film is strategically investing in companies like "52TOYS" and "Pailifang" to explore new consumer markets and attract younger audiences [2] Group 1: Strategic Investments - The company is collaborating with "52TOYS" in the development, sale, and marketing of IP toy products, aiming for mutual advantages and resource sharing to enhance profitability [2] - The strategic investment in "Pailifang," a brand that utilizes an "intelligent imaging + IP derivative" operational model, is expected to leverage Wanda's rich film IP reserves for creating immersive social experiences [2]

Core Insights - The rise of "emotional economy" reflects a significant shift in consumer behavior, where young people are increasingly willing to pay for happiness and emotional satisfaction, indicating a transformation in consumption logic from "product-centered" to "people-centered" [5][11] Group 1: Emotional Consumption Trends - Over 90% of young people recognize the importance of emotional value, with 46.8% considering it a remedy for stress and anxiety [4] - The popularity of "blind boxes" and merchandise related to anime and gaming illustrates the trend of consumers seeking joy and emotional fulfillment through purchases [3][4] - The "ticket economy" is emerging, where concert tickets can unlock discounts on related services, enhancing the overall consumer experience [4][8] Group 2: Market Growth and Economic Impact - The emotional consumption market in China reached 2.72 trillion yuan in 2025, projected to exceed 4.5 trillion yuan by 2029 [6] - Companies like Pop Mart have seen significant financial success, with revenue of 138.8 billion yuan and net profit of 47.1 billion yuan in the first half of 2025, surpassing the entire revenue of 2024 [7] - The rise of emotional consumption is driving the growth of niche markets, creating billion-dollar opportunities in sectors like trendy toys and entertainment [8] Group 3: Regional Development and Strategic Focus - Cities like Shenzhen are prioritizing the development of emotional economy concepts such as "ticket economy" and "self-pleasure economy" in their government work reports, indicating a strategic focus on enhancing consumer experiences [9][10] - Shenzhen's demographic advantages, including a young population with high spending power, position it well to capitalize on the emotional economy [10][11] - The city's plans to expand its commercial landscape and enhance consumer engagement through innovative marketing strategies reflect a commitment to fostering a vibrant consumption ecosystem [11]

Core Insights - The rise of "emotional economy" reflects a significant shift in consumer behavior, where young people are increasingly willing to spend on experiences and products that provide emotional satisfaction rather than just practical utility [5][10] - Government reports from various regions, including Shenzhen, emphasize the importance of expanding domestic demand through concepts like "emotional economy," indicating a strategic focus on consumer sentiment [2][9] Group 1: Emotional Consumption Trends - Over 90% of young people recognize the importance of emotional value, with 46.8% viewing it as a remedy for stress and anxiety [4] - The popularity of "blind boxes" and merchandise related to anime and gaming illustrates a trend where consumers derive joy from the act of purchasing and unboxing, rather than the intrinsic value of the items [3][4] - Concerts and events are seen as "energy fields" that provide unique emotional experiences, further driving the "ticket economy" where ticket stubs can unlock additional consumer benefits [4][8] Group 2: Market Growth and Economic Impact - The emotional consumption market in China is projected to reach 2.72 trillion yuan by 2025, with expectations to exceed 4.5 trillion yuan by 2029 [6] - Brands like Pop Mart have seen significant financial success, with revenue of 13.88 billion yuan and net profit of 4.71 billion yuan in the first half of 2025, surpassing the entire revenue of 2024 [7] - The emergence of new toy brands and the expansion of the ticket economy are creating substantial market opportunities, with various sectors experiencing growth due to the emotional consumption trend [8][9] Group 3: Regional Advantages and Strategic Development - Shenzhen is positioned as a leader in the emotional economy due to its young, high-spending population and a robust industrial chain that supports rapid response to consumer demands [9][10] - The city's government plans to enhance its commercial landscape by developing unique shopping districts and promoting various economic models, including the "ticket economy" and "self-indulgence economy" [10] - The focus on emotional value in consumption reflects a broader shift in economic strategy, moving from a product-centric to a consumer-centric approach, which is crucial for urban economic growth [5][10]

2月8日，52TOYS首都机场店开业，作为首都机场内首家大型IP玩具品牌门店，其依托于"第一国门"独 特区位优势，凭借独具匠心的空间设计、丰富多元的产品矩阵以及贴心周到的服务，为往来旅客精心构 筑起一个集品牌展示、互动体验与便捷购物于一体的沉浸式玩具体验空间。 三大特色主题区亮相 沉浸式体验点亮航旅时光 52TOYS首都机场店位于T3航站楼C区29登机口旁，门店总面积超200平方米，精心规划出"猛兽匣区 域""52引力波航站基地""潮流IP乐园"三大主题空间。契合机场出行场景，门店将飞机舷窗、行李传送 带等航空元素巧妙融入整体设计，使得三大空间既各具特色又有机联动，让旅客在穿梭游览中尽享流畅 的IP沉浸式体验。 踏入猛兽匣区域，炫酷的光效交织，结构造型错落有致，勾勒出极具视觉冲击力的硬核机甲风格。区域 中心是傲然挺立的机械恐龙狄奥，瞬间抓住来往旅客的目光。该区域兼顾产品展示、互动体验与便捷购 买等多重功能于一体，尤其是大屏互动、沙盘演示、产品试玩等多元体验形式，让旅客在短暂的机场停 留时间里，快速感受到猛兽匣系列的魅力。 52引力波航站基地则采用复古航站楼的独特设计，从空间设计到材质选用，再到航站元素融合，打 ...

2026丙午马年新春将至，一场以"马"为媒的消费热潮正在席卷全国。从甘肃省博物馆铜奔马衍生的毛绒玩偶，到山东美术馆"潦草却自由"的软陶小马"马 彪彪"；从潮玩品牌的限定系列到非遗手作的创新表达，马年文创产品不仅创下亮眼销售数据，更勾勒出新春消费的全新图景。 （全2365字，阅读需要8分钟） 记者｜朱开云 摄影｜朱开云 国家自然博物馆则推出了"地铁小马"毛绒挂件，将馆藏展品普氏野马和日兰德马拟人化，设计出有趣的小马形象；景泰蓝艺术博物馆推出了马年系列文创 产品。其灵感源自馆藏展品"秦始皇陵铜车马"。上世纪70年代中国工艺美术大师钱美华先生带领团队聚焦于承载千年历史的秦始皇陵一号铜马车，将其从 黄土之下唤醒，用景泰蓝工艺赋予其精美的图案及线条色彩，如今设计师将其形象创作为萌趣的形象，创作成文创产品；2月6日，凭借山东美术馆出圈的 软陶小马文创"马彪彪"正式亮相青岛市博物馆，限量联名款同步上线，吸引众多文创爱好者关注。北京大运河博物馆以"马"为媒推出近百款马年主题文创 产品，横跨冰箱贴、毛绒玩具、手办、非遗首饰、家居好物等数十个品类，受到参观市民的欢迎。 2月3日，天猫启动"镇馆之宝"计划，2026年将上线文创专属 ...

Group 1 - The upcoming Year of the Horse is driving a surge in creative products inspired by the zodiac, with notable items like the "Ma Biao Biao" ceramic figure achieving sales exceeding 420,000 yuan during the exhibition period [1] - The "Year of the Horse" themed products are gaining popularity, with sales of plush toys and related items seeing a 9.7% year-on-year increase on Tmall, and 9 out of the top-selling items being horse-themed, totaling over 140,000 units sold [2] - The cultural significance of the horse, symbolizing progress and good fortune, is being revitalized through innovative toy designs that bridge traditional culture and contemporary consumer sentiment [2][4] Group 2 - The toy industry is experiencing a transformation in production methods, with a shift towards automation and intelligent manufacturing, exemplified by investments exceeding 150 million yuan in smart production lines in Shantou, Guangdong [6] - Companies like 52TOYS are leveraging flexible supply chain management to maintain efficient and scalable operations, ensuring robust production capacity [6] - The Chinese toy industry is evolving from a manufacturing-centric model to one focused on creative innovation, establishing a complete value chain that includes design, IP management, and global sales channels, enabling rapid market response and sustainable development [7]