Group 1 - Xi'an is launching a series of cultural and tourism activities themed "Xi'an Year, Most Chinese" with a comprehensive "1+6+5+N" activity system, featuring over 150 events across six categories to stimulate the Spring Festival tourism market and boost the local economy [1] - Xi'an MixC is promoting a quality consumption scene with the theme "Journey to the West, Gathering in Chang'an," offering exclusive benefits for visitors, including a no-reservation access to the "Tree of Life" for those with travel or cultural consumption vouchers [1] - Various districts such as Laochenggen G Park and Longfor Xinyuehui will host themed events like "Crystal Dream Fairy Tale Season" and "Lights Ignite New Year, Poetry of Chang'an," integrating commercial consumption with cultural tourism experiences [1] Group 2 - The Qujiang Flying Theatre in the Great Tang Night City is enhancing the cultural tourism experience with immersive flying performances using 180-degree dome projection and holographic technology, allowing visitors to "fly over Tang poetry Chang'an" [2] - The Great Tang Furong Garden is hosting an immersive lantern festival themed "Thousands of Lights Reflecting Chang'an," featuring 39 themed lantern groups and over 300 Tang poems transformed into light and shadow displays [2] - Xi'an is leveraging policy support and platform collaboration for tourism consumption, partnering with major platforms like Tongcheng Travel and Douyin for joint marketing efforts, including promotional pages and live-streaming sales to create a closed-loop for consumer conversion [3]

同程旅行《2026年春节旅行趋势报告》显示，春节前夕，一批由中小机场飞往北京、上海、广州、深圳 的"反向"机票预订热度增长显著，热门航线主要包括榆林-上海、衡阳-北京、宜宾-深圳、盐城-广州、 长治-上海等。 美团旅行数据有相似的洞察：2月初至2月中下旬，"反向过年"机票预订量同比去年增长84%。从机票的 预订情况看，"反向过年"Top10热门目的地为北京、上海、成都、重庆、广州、深圳、昆明、西安、杭 州、天津。 来源 | DT商业观察 作者 |张晨阳 编辑 |郑晓慧 设计 | 戚桐珲、郑舒雅 运营 | 苏洪锐 曾经，"有钱没钱，回家过年" 是刻在中国人骨子里的春节执念，被几代人奉为圭臬。 可如今，浩浩荡荡的春运大潮，价格暴涨的机票，以及"在家待3天就被爸妈念叨""逢年过节必被亲戚花 式问候"的经历，让"回家过年"，正从理所当然的必选项，变成越来越多人反复权衡的选择题。 《DT商业观察》发现，现如今，一大批人开始放弃"回老家过年"，在异地他乡，开启新的过年方式。 避开人潮，"反向过年" 今年春节，很多年轻人调转了回家的方向，从"自己返乡过年"转变为"接父母来大城市过年"。 "买票难"是很多人选择"反向过年"的 ...

2026.02. 11 本文字数：2737，阅读时长大约5分钟 作者 | 第一财经 乐琰 2026年春节法定假期达到9天，堪称"史上最长"。叠加放假时间较晚、气候适宜、与元旦假期间隔 等因素，显著放大了人们的出行意愿，整体出游热度显著高于2025年春节。 本周进入返乡和提前出游的高峰，第一财经记者近日采访发现，以往并非主流旅游目的地的一些小 城，比如汕头、揭阳等酒店春节期间价格翻倍上涨，部分酒店甚至涨了20多倍。相反，一些一线城 市酒店的春节假期价格下降，部分酒店价格跌幅超过50%。业界认为，小城文旅之所以受欢迎，与 当地的民俗、年味儿及互联网社交平台传播有很大关系。 元，相当于平日较低价的7倍左右。儒家精选酒店（厦门中山路园林植物园店）平日价从每晚278元 ～464元不等，春节假期最高涨到每晚1022元，相当于平日价的近4倍左右。 颇有意思的是，同样是亚朵品牌，上海等一线城市的酒店在春节假期不涨反降。携程等在线旅游平台 显示，上海五角场大柏树亚朵酒店平日价为每晚449元～488元，春节假期降到了每晚399元，降幅 约20%。全季酒店（上海江湾镇地铁站店）平日价每晚440元～493元不等，春节假期降到了每晚 ...

小城酒店涨价20倍，一线城市酒店降价 2026年春节法定假期达到9天，堪称"史上最长"。叠加放假时间较晚、气候适宜、与元旦假期间隔等因素，显著放大了人们的出行意愿，整体出游热度显 著高于2025年春节。 春节出游，酒店和交通费用一般会有所上涨，但涨幅高达10倍甚至20多倍的实属少见。 第一财经记者今天在查询携程等在线旅游平台后发现，汕头大量酒店在春节假期的价格都大幅上涨，涨幅从4倍到20多倍不等。比如，汕头特维纳酒店 （汕头小公园店）平日房价为每晚94元～119元不等，而春节假期的价格上涨到了每晚1400多元，2月19日的房价更是高达每晚2450元，相当于平日价的20 多倍。汕头万象城华山南路亚朵酒店的平日价每晚580多元，而春节假期的价格上涨到了每晚3577元，相当于平日6倍左右的价格。汕头月色美宿（龙眼南 路美食街店）平日价从每晚100多元～450多元不等，而春节假期的价格涨到了每晚1208元，涨了3～8倍。维也纳国际酒店（汕头高铁站东广场店）平日房 价为每晚260多元～400多元，而春节假期价格涨到了每晚1500多元，相当于平日价的4～6倍。 不仅是汕头，揭阳、潮州、厦门等地的酒店价格也是水涨船高，比如 ...

避开人潮， " 反向过年 " 2026.02. 11 本文字数：3513，阅读时长大约7分钟 来源 | DT商业观察 作者 | 张晨阳 编辑 | 郑晓慧 设计 | 戚桐珲、郑舒雅 运营 | 苏洪锐 曾经， " 有钱没钱，回家过年 " 是刻在中国人骨子里的春节执念，被几代人奉为圭臬。 可如今，浩浩荡荡的春运大潮，价格暴涨的机票，以及 " 在家待 3 天就被爸妈念叨 "" 逢年过节必被 亲戚花式问候 " 的经历， 让 " 回家过年 " ，正从理所当然的必选项，变成越来越多人反复权衡的选择 题。 《 DT 商业观察》发现，现如今，一大批人开始放弃 " 回老家过年 " ，在异地他乡，开启新的过年方 式。 今年春节，很多年轻人调转了回家的方向，从 " 自己返乡过年 " 转变为 " 接父母来大城市过年 " 。 同程旅行《 2026 年春节旅行趋势报告》显示，春节前夕，一批由中小机场飞往北京、上海、广州、深 圳的 " 反向 " 机票预订热度增长显著，热门航线主要包括榆林 - 上海、衡阳 - 北京、宜宾 - 深圳、 盐城 - 广州、长治 - 上海等。 美团旅行数据有相似的洞察： 2 月初至 2 月中下旬， " 反向过年 " ...

携程被有关部门进行反垄断调查后，在舆论中引起了轩然大波，与此同时"们"也对携程的展开了讨论： 观点一，携程被反垄断调查，市占率过高又是"垄断"的重要标志，要想尽快结束上述现象，那就要拆分携程； 观点二，过去几年酒旅行业的日子并不好过，但携程的利润却节节攀升，要想改变行业的利益分配格局，携程必须要对商家降佣减负，这也 是近年对平台经济的要求。 关于上述观点，我们均持否定态度（后者虽然有一定道理，但距离事实仍有较大偏差），联系到近期有关部门明显提高了对有关企业的约谈 力度（如近期对高德），我们不妨从携程入手来分析此现象，本文核心观点： 其一，携程"罪"不在高市占率，而是"控价"，酒旅行业在此模式中拿不到应得的利润； 作为平台经济典型代表，携程拿到行业70%以上市场份额（包括其产业生态里的同程，去哪儿，途牛等平台），在某种意义上拥有行业的绝对 定价权。 在市场经济下，固然是供需关系决定价格，但在一家强市占率公司的介入下，会非常容易的扭转上述价格走向。 ADR（酒店平均房价）是衡量酒店经营效率的重要指标，计算公式为： ADR=总客房收入/已售客房数量。在社会经济秩序完全恢复的2023年，该指标出现了明显回弹的势头，不 ...

恒指报27172.87点，涨0.54%，恒生科技指数报5463.17点，涨0.84%，药品及生物科技、家庭电器及用 品、媒体及娱乐板块领涨，旅游及消闲设施、地产、软件服务板块领跌。比亚迪股份涨3.1%，京东集 团涨2.32%；同程旅行跌2.46%，携程集团跌1.67%。（AI生成） ...

Group 1 - The core point of the news is the digital transformation in hotel services initiated by Wanda Hotels and Resorts, which has upgraded its Changbai Mountain Wanda International Resort to support Alipay's "Touch to Stay" feature, allowing guests to check in and access their rooms using their mobile phones without physical room cards [1][2] - The collaboration between Wanda Hotels and Alipay aims to enhance guest experience through various initiatives, including "Touch to Stay," member integration, and green stay options, which have already seen practical implementation at the resort [1][2] - The upgrade addresses common pain points for skiers, such as the inconvenience of carrying physical room cards, which can be easily lost or damaged, thereby improving the overall skiing experience [1][2] Group 2 - The implementation of "Touch to Stay" not only increases check-in efficiency but also resolves issues related to traditional room cards, enhancing the comfort and smoothness of the skiing experience for guests [2] - The strategic partnership also features a deep integration of membership systems, allowing Alipay's extensive user base to access exclusive benefits from Wanda's loyalty program, "Wanyuehui," thereby expanding Wanda's customer base and enriching the service experience for Alipay users [2] - During the peak winter tourism season, the Changbai Mountain Wanda International Resort has seen significant visitor growth, with over 17,000 guests during the New Year holiday, representing a year-on-year increase of approximately 34.4%, indicating strong demand for the resort [3]

当智慧科技遇上冰雪度假，一场关于酒店服务的数字化变革悄然启幕。2月9日，万达酒店及度假村宣 布，旗下长白山（603099）万达国际度假区已完成酒店客房智能门锁及配套系统的升级，全面支持支付 宝"碰一下.智慧住"。用户入住长白山万达国际度假区，无需携带实体房卡，通过手机触碰即可完成身 份认证、开门、乘梯等全流程服务。 此次战略合作的另一亮点在于，双方还实现了会员体系的深度融合。万达酒店及度假村忠诚度计划"万 悦会"作为支付宝超10亿庞大会员体系的优选合作品牌之一，支付宝会员可精准匹配"万悦会"会员，各 等级会员均可在合作场景中享受专属权益。此举既有利于万达酒店及度假村进一步拓展优质客群，也为 支付宝用户带来更丰富的会员福利和更优质的服务体验。 作为首家全面接入支付宝-大住宿四大核心项目的战略合作酒店集团，万达酒店及度假村与支付宝以"提 升宾客体验"为出发点，在碰一下.智慧住、会员互通、绿色入住等核心领域的合作已取得实质性进展， 并在长白山万达国际度假区率先实现场景化落地。 2025年10月，同程旅行宣布完成对万达酒店及度假村的战略收购。当前正值冰雪旅游旺季，长白山万达 国际度假区是众多滑雪爱好者的热门去处。数据 ...

Core Viewpoint - The announcement of spring and autumn holiday arrangements in various cities in Jiangsu Province is expected to boost travel demand, particularly for family and parent-child trips, creating new opportunities in the tourism market [1][3]. Group 1: Spring Holiday Arrangements - Cities such as Nanjing, Yangzhou, Suzhou, Changzhou, Yancheng, Lianyungang, and Suqian will have spring holidays from April 1 to April 3, followed by the Qingming Festival holiday, resulting in a continuous 6-day break [1]. - Xuzhou's spring holiday will also align with the Qingming Festival, creating a similar 6-day holiday period [1]. Group 2: Autumn Holiday Arrangements - Yangzhou plans to set the autumn holiday in conjunction with the second weekend of November, with specific dates to be announced later [2]. - Lianyungang, Xuzhou, and Huai'an have also announced their autumn holidays, which will be 3 to 5 days long and will connect with weekends, forming extended breaks [2]. Group 3: Travel Demand and Trends - Following the announcement, there was a significant increase in search volume for keywords related to spring travel, with over a 120% rise compared to the previous day [2]. - Popular travel themes include parent-child education, cultural experiences, and leisure vacations, with a notable interest in "hotel + scenic spot" packages among families [2]. Group 4: Policy Implications - The integration of spring and autumn holidays with paid leave for workers is seen as a way to alleviate travel congestion during peak seasons and may lead to the development of new tourism products [3]. - Various provinces, including Zhejiang, Sichuan, and Guangdong, are exploring the implementation of spring and autumn holidays, indicating a broader trend in educational policy [3][5].