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抖音主动“拆箱”,以技术赋能平台治理
Xin Jing Bao· 2026-01-26 04:27
Core Insights - Douyin announced 10 new initiatives at the "2026 Safety and Trust Conference," focusing on algorithm transparency, platform governance, and user services to enhance the safety and trust environment on the platform [2][3] Group 1: Transparency and User Engagement - Douyin's efforts in transparency aim to address public concerns about algorithmic control, which has been perceived as a "black box" leading to issues like "information cocoons" and "traffic manipulation" [3] - The launch of the Safety and Trust Center website has resulted in over 1.5 million visits, indicating a strong public interest in understanding algorithm principles and addressing concerns [3] - Collaborations with creators to produce educational content about algorithms aim to transform users from passive recipients to active participants in understanding platform operations [3][5] Group 2: Governance and Rule Development - Douyin published over 120 governance announcements throughout the year, showcasing cases of AI misuse, online violence, and other governance issues, thus promoting a more transparent governance process [5] - The platform has invited experts and creators to participate in discussions on new regulations, fostering a multi-faceted approach to rule-making [5] Group 3: Proactive Management of Controversial Content - Douyin has implemented advanced technology to reduce the time taken to identify and respond to rumors from days to hours, resulting in a 90% decrease in rumor exposure and a 74% drop in reports [7][9] - The introduction of the "Community Hotspot Information and Account Governance Rules" aims to actively manage controversial content and correct misinformation during sensitive events [7] Group 4: Challenges and Future Directions - The complexity of online content governance is highlighted by the challenges in defining boundaries for online violence and the subjective nature of such definitions [10] - Douyin is working to balance technical interventions with user rights protection, particularly in managing emotional and controversial discussions [10][11] - The platform recognizes the need for sustainable governance, requiring ongoing investment in technology and human resources to combat issues like black market activities and to support quality content creation [11]
创新动能拉满!解锁朝阳新质生产力发展密码
Bei Jing Ri Bao Ke Hu Duan· 2026-01-26 03:10
Core Viewpoint - The development of new quality productivity is an inherent requirement and important focus for promoting high-quality development in Chaoyang District, leveraging technological innovation to build a modern industrial system and stimulate new regional development momentum [1] Group 1: Industry Development - Chaoyang District has implemented action plans for Internet 3.0 (metaverse), digital healthcare, artificial intelligence, data elements, and intelligent robotics, enhancing the development capabilities of the digital economy core area [2] - The district has established a robust cluster of leading industries, with over 700 artificial intelligence companies and more than 1,000 enterprises in the industrial internet sector, supported by major internet platforms like Alibaba and Meituan [3][4] - The digital economy computing power center has been completed, achieving a computing capacity of 1000 PFlops, and the first AIGC audiovisual industry innovation center has been established [3] Group 2: Technology Innovation and Transformation - Chaoyang District is enhancing its technology innovation capabilities by establishing a technology innovation development belt and launching various innovation centers, resulting in over 200 technology innovation enterprises [7] - The district has invested over 1.6 billion yuan in technology industry funding during the 14th Five-Year Plan period, supporting more than 2,500 enterprises [9] - A financial service team comprising nearly 200 partners has been formed to provide credit support exceeding 12 billion yuan for technology-based SMEs [9] Group 3: Application and Internationalization - The district is actively constructing diverse application scenarios, including the establishment of the Internet 3.0 application scenario research institute and various metaverse benchmark application cases [13] - Chaoyang has been recognized as the first "International Technology Organization Headquarters Cluster," attracting 15 international technology organizations and hosting over 100 international exchange activities [14] - The district has established international technology service stations in 12 countries and regions, covering over 20 countries [13] Group 4: Reform and Innovation - Chaoyang District is enhancing its technology park construction and reforming its management structure to support sustainable development in technology innovation and new quality productivity [16][18] - The district is focusing on improving the quality of park development, with plans to integrate large areas into national and municipal high-tech zones [19] - The district aims to build a highland for the transformation of cutting-edge technology achievements and international cooperation by 2025 [21] Group 5: Performance Metrics - By the first ten months of 2025, the combined GDP contribution of information services, technology services, and industrial added value reached 27.7%, an increase of 6.3 percentage points from the end of the 13th Five-Year Plan [22] - The district has established 23 specialized industrial parks, with 9 recognized by municipal departments, and has a significant number of national high-tech enterprises and specialized small and medium-sized enterprises [22]
动动手指,年货到家!北京网上年货节攻略请收好
Bei Jing Ri Bao Ke Hu Duan· 2026-01-26 01:36
抖音电商推出的"抖音商城年货节"将持续至2月10日,年货节提供商品官方立减15%起、一件直降等优 惠,并发放可叠加使用的"平台消费券"。此外,抖音生活服务发起的"超惠逛·年货节"将持续到2月8 日,聚焦超市便利与综合商场场景,推出相关团购年货等活动。 还在为筹备年货东奔西跑?今年,一部手机就能轻松搞定!1月26日,记者从北京市商务局获悉,"2026 年北京网上年货节"已开启,将持续至3月4日。本次活动由美团、京东、抖音、淘宝、王府井全球购等 多个平台及企业共同参与,通过线上线下联动的形式,为市民带来一场品类全、优惠足、年味浓的消费 盛宴。 美团"2026全国网上年货节"线上主会场联合平台超百万商户,投入补贴资金超亿元,围绕"吃住行游购 娱"推出"文旅冰雪嘉年华""小象超市年货一站齐"等系列促销。即日起至3月4日,市民登录美团APP搜 索"网上年货节"即可参与。 京东年货节将持续至2月23日,涵盖新春礼赠、年货好物等多类商品,通过官方直降、补贴及互动玩 法,整合全域资源满足过年场景需求。线下方面,即日起至3月1日,京东MALL双井店东南广场推出纸 雕艺术光影展,市民还能在现场体验到巡游、市集、手作等活动,到店顾 ...
年货不用愁!南京超400场特色活动让你购不停
Sou Hu Cai Jing· 2026-01-25 23:54
Core Viewpoint - The "2026 Su Pin e Qi Gou New Year Goods Festival" and Nanjing's "Four Seasons Appointment · Digital Enjoy New Year" consumption season were launched to stimulate consumer spending through various promotional activities and themes [1][3]. Group 1: Event Overview - The event features over 400 unique promotional activities across the city, focusing on five key consumption themes: "Renewed Jinling," "Taste of Jinling," "Cloud Shopping Jinling," "Trendy Jinling," and "Cultural Jinling" [3][6]. - The festival aims to create a vibrant consumption atmosphere, attracting both local residents and tourists to enjoy the New Year festivities in Nanjing [3][6]. Group 2: E-commerce Participation - Major e-commerce platforms like Taotian and JD.com are promoting the festival with various consumer incentives, including discounts, subsidies, and live-streaming events to boost sales of local products [6]. - Other platforms such as Suning, Douyin, Meituan, and Xiaohongshu are also launching significant promotional campaigns to enhance consumer engagement and spending during the festival [6]. Group 3: Regional Collaboration - The event is part of a broader regional initiative, with neighboring cities like Zhenjiang, Yangzhou, and Huai'an also hosting their own themed consumption seasons to create a collective festive atmosphere [7]. Group 4: Cultural Integration - The festival includes cultural activities such as the Qinhuai Lantern Festival and various traditional performances, integrating cultural experiences with consumer activities to enhance the festive spirit [3][10]. - Special exhibitions featuring local handicrafts, such as Thangka and embroidery, are included to promote regional craftsmanship and support rural revitalization [9]. Group 5: Retail Innovations - Retailers are enhancing their promotional strategies with themed decorations, interactive entertainment, and exclusive consumer vouchers to attract shoppers [10]. - New stores and immersive cultural experiences are being introduced to create a dynamic shopping environment leading up to the New Year [10].
“广货行天下”春季行动消费电子专场促销活动走进深圳
Xin Lang Cai Jing· 2026-01-25 13:04
Core Viewpoint - The "Guangdong Goods Going Global" spring promotional event aims to enhance the brand image of Guangdong's consumer electronics and promote sales both domestically and internationally, leveraging the province's technological innovation and industrial strengths [1][3]. Group 1: Event Overview - The promotional event is organized by the Guangdong Provincial Department of Industry and Information Technology and the Shenzhen Municipal Government, focusing on consumer electronics [1]. - This event is the third phase of the "Guangdong Goods Going Global" spring campaign, following previous promotions for home appliances and mobile phones, and it is the first outdoor event designed to attract large crowds [3][5]. Group 2: Product and Participation - The event features 50 exhibition booths showcasing over 400 consumer electronic products, including smart wristbands, smartwatches, wireless earphones, and AI glasses, from 50 participating companies [5]. - Major platforms like Douyin and Alibaba have announced special promotional plans and supporting measures during the event [5]. Group 3: Discounts and Sales - Participating companies are offering multiple discounts, with some smart terminal products available at up to 50% off, maximizing benefits for consumers [8]. - The event attracted foreign buyers from regions such as the Middle East, Southeast Asia, and Europe, leading to record sales for several companies [8]. Group 4: Future Activities and Exhibitions - Following the promotional event, a series of activities such as "Entering the Citizen Center" and "Consumer Electronics New Year Festival" will continue, creating a sustained consumer engagement effect [8]. - The event also includes an exhibition showcasing the history and achievements of innovation in the Huachangbei area, highlighting the evolution of Guangdong's electronics industry from OEM to independent innovation [8].
广东“电子年货”来了!400余种消费电子优品集中亮相华强北,数万游客汇聚
Sou Hu Cai Jing· 2026-01-25 12:54
Group 1 - The "Guanghuo Xing Tianxia" Spring Action Consumer Electronics Promotion event was successfully held in Shenzhen, aiming to enhance the brand image of Guangdong products and promote their sales both domestically and internationally [1][7] - The event featured 50 exhibitors showcasing over 400 types of consumer electronics, including smart wearables and AI glasses, with significant discounts offered to consumers [4][7] - The promotion is part of a broader strategy to leverage Guangdong's industrial advantages and meet consumer demand for traditional New Year goods, with plans for ongoing activities to maintain consumer engagement [1][4] Group 2 - This event marked the third stop of the "Guanghuo Xing Tianxia" Spring Action, attended by over 250 representatives from government, media, and industry, with consumer foot traffic reaching tens of thousands [7] - The event included a historical exhibition showcasing the evolution of Guangdong's electronics industry from OEM to innovation leader, highlighting achievements in chip development and AI interaction [4][7] - The promotion utilized outdoor settings and strategic timing to maximize attendance and engagement, aligning with online streaming trends [4]
抖音辟谣四类涉孙涛不实信息,严处谣言及网络暴力行为
Yang Zi Wan Bao Wang· 2026-01-24 12:31
Core Viewpoint - Douyin has issued a statement refuting four categories of false information related to actor Sun Tao, emphasizing that these rumors are malicious fabrications by marketing accounts and have been debunked by the individual and authoritative media [1] Group 1: Rumor Refutation - Douyin's truth-seeking team found no evidence that Sun Tao mentioned the Yan Xuejing incident during his live broadcasts, and all other claims are also false [1] - The platform has launched a "Truth Card" to display in related hot topics and search results, and has published a video on the "Douyin Truth" account to clarify the rumors [1] - Over 8,000 related videos have been taken down, and the original account that spread the rumors has been banned [1] Group 2: Network Violence Response - Since January 7, Douyin has implemented a protection mechanism for Sun Tao's account, addressing over 170,000 negative comments and imposing penalties on seven violating accounts for 7 to 30 days [1] - The platform will continue to monitor the situation and take action against false information and rumors [1] Group 3: Sun Tao's Clarification - Sun Tao clarified on January 23 that during the controversy surrounding Yan Xuejing, he only discussed personal matters during his live broadcasts and did not mention the incident at all [2]
抖音:无证据显示孙涛曾于过往直播和视频中提及闫学晶事件
证券时报· 2026-01-24 11:59
抖音致力于营造健康、友善的社区环境。我们将持续关注事件的后续进展,持续处置谣言和 不实信息。同时,抖音呼吁广大网友,在参与公共讨论时,切勿轻信和传播没有根据的谣 言,共同维护清朗的网络空间。 来源:抖音黑板报 责编:叶舒筠 校对: 刘星莹 抖音黑板报1月24日发布公告: 近期,网上出现"演员孙涛直播力挺闫学晶""孙涛在直播间卖杂粮""孙涛发布致歉信""孙涛参 与2026年春晚彩排"等不实信息。 经抖音求真团队核查账号情况,无证据显示孙涛曾于过往直播和视频中提及闫学晶事件。同 时,根据当事人辟谣及媒体报道信息,"直播间卖杂粮"、"发布致歉信"、"参与2026年春晚 彩排"亦为不实信息。谣言源于营销号的恶意炒作,已被当事人及权威媒体多方证伪,相关信 息请以官方声明和权威报道为准。 孙涛于1月23日发布视频澄清有关情况。抖音运营团队持续严格处置,针对前述谣言推出求真 卡,展示在相关热点话题和搜索结果中,并在"抖音求真"官方账号发布辟谣视频。相关谣言 均已加入数据库,站内存量视频已进行回查,下架视频超过8000条,谣言首发账号已被封 禁。平台对评论区、搜索词条等场景同步处置,清理6万余条评论。 针对孙涛遭受的网络暴力 ...
抖音电商重申K12学科类课程禁令:立即自查 违者封禁闭店
Nan Fang Du Shi Bao· 2026-01-24 04:10
近日,南都记者从抖音电商运营团队获悉,平台发布专项治理公告,再次强调自2026年1月20日起,入 驻商家禁止发布面向未成年人的K12学科类课程,无论是英语单词带读、数学解题教学,还是标注"3- 18岁适用"的相关内容,均会被平台拒绝上架、限流甚至下架。公告敦促平台商家立即开展自查整改, 违规者最重将处以永久闭店并扣罚违约金等处罚。 伴随着多地中小学生陆续进入寒假,又出现部分教培机构违规以直播卖课作为引流手段的现象,抖音此 举标志着互联网平台在教育类内容监管上持续加码。在寒假这一关键时间节点,重申禁令,很明显平台 方旨在提前阻断假期期间可能出现的违规学科培训线上引流和交易渠道。 而这次抖音对K12课程禁令的重申,则是进一步强化自2021年"双减"以来的平台内部规范红线。当年的 11月19日,抖音电商紧跟政策风向,其电商学习中心发布公告称,将禁止发布面向学龄前儿童的课程以 及面向中小学(含高中)的学科类课程;同时禁止各商家在平台上架并售卖学前、义务教育、高中阶段 违规校外培训课程和违规电子教材等。随后,抖音下架了橱窗商店里所有K12学科课程类产品,仅剩口 算题卡、教材、硬件、素质教育课程,多个在线教育培训机构只允 ...
“平台不欢迎有毒的流量”,抖音如何驾驭算法?
Sou Hu Cai Jing· 2026-01-23 16:11
Core Viewpoint - The opening of the recommendation algorithm by the social media platform X aims to enhance algorithm transparency and user trust, reflecting a broader trend in algorithm governance across various platforms [1][2]. Group 1: Algorithm Transparency and Governance - X's CEO Elon Musk announced the open-sourcing of the platform's recommendation algorithm, which will be updated every four weeks, to improve transparency [1]. - In China, algorithm governance has become essential for major platforms, with regulatory bodies implementing measures to prevent algorithm misuse [1]. - Douyin (TikTok) launched a "Safety and Trust Center" in March 2025 to publicly share algorithm principles and governance systems, attracting over 1.5 million visits [5][7]. Group 2: User Trust and Engagement - Douyin's content operations head, Li Xiangyu, emphasized that transparency in algorithm principles is intended to build user trust and understanding [2][10]. - The platform conducts quarterly user trust surveys to assess its performance and areas for improvement, focusing on social responsibility and content authenticity [5]. Group 3: Algorithm Functionality and Challenges - Douyin's recommendation algorithm scores videos based on user interactions, but it faces challenges from content that manipulates engagement metrics, such as clickbait [7][10]. - The platform is aware of negative phenomena like "rage bait," which can lead to toxic engagement and is actively working to mitigate such content through algorithm adjustments [11][12]. Group 4: Addressing Negative Content and User Experience - Douyin has implemented rules to govern extreme and inflammatory content, aiming to foster a rational discussion environment [13][16]. - The platform's efforts to combat "rage bait" and "information cocoons" are part of a broader strategy to enhance user experience and engagement [16][17]. Group 5: AI and Rumor Management - Douyin has integrated AI technology for rumor management, significantly reducing the exposure of false information by 90% since its implementation [21][26]. - The platform faces challenges in identifying and managing rumors due to the lack of authoritative sources and the potential for misinformation in external databases [21][26].