一、调整前利润分配方案 上海家化联合股份有限公司（以下简称"公司"或"上海家化"）于 2025 年 8 月 21 日召开九届三次董事会，审议通过了公司 2025 年半年度利润分配方案， 调整前方案内容如下： 公司拟向全体股东每股派发现金红利 0.039 元，以公司的总股本扣除公司 回购专用账户持有的本公司股份计算，合计拟派发现金红利 25,965,681.61 元 （含税）。在实施权益分派股权登记日前公司股本发生变动的，拟维持每股分 配比例不变，相应调整分配总额。具体内容请见公司于 2025 年 8 月 22 日在上 海证券交易所网站（www.sse.com.cn）披露的 2025 年半年度利润分配方案公告 （公告编号：2025-044）。 二、调整原因 证券代码：600315 证券简称：上海家化 公告编号：临 2025-048 上海家化联合股份有限公司 关于调整 2025 年半年度利润分配总额的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大 遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 2025 年 8 月 28 日，公司披露了上海家化关于 ...

近日，公司收到中国证券登记结算有限责任公司出具的《过户登记确认书》， 公司回购证券专用账户（B882162174）中所持有的 483.51 万股已于 2025 年 8 月 21 日通过非交易过户的方式过户至上海家化联合股份有限公司－2025 年员工持 股计划证券账户（B887462008），过户价格为 16.03 元/股，占公司总股本的 0.72%。 截至本公告日，公司 2025 年员工持股计划持有的公司股份数量为 483.51 万股， 占公司总股本的 0.72%。 证券代码：600315 证券简称：上海家化 公告编号：临 2025-047 上海家化联合股份有限公司 关于 2025 年员工持股计划完成非交易过户的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 上海家化联合股份有限公司（以下简称"公司"）于 2025 年 4 月 23 日召开 公司八届二十五次董事会，审议通过了《关于公司<2025 年员工持股计划（草案）> 及其摘要的议案》及相关议案；于 2025 年 6 月 4 日召开公司九届一次董事会审 议通过了 ...

Core Insights - The functional skincare industry in China is primarily driven by online sales channels, with companies like Betaini and Huaxi Biological having established mature online sales strategies [1][5][10] - The contribution of professional channels to the sales of functional skincare products is limited, with most companies focusing on online marketing for rapid growth [2][4] Channel Analysis - **Online Channels**: - Advantages include wide reach and lower costs compared to offline channels, leading to higher profit margins [4] - Major platforms include Tmall, Douyin, Kuaishou, and JD, with private traffic channels also playing a significant role [4] - Disadvantages include rising customer acquisition costs and challenges in consumer repurchase rates [4] - **Offline Channels**: - Advantages include better control over terminal pricing and profit margins, particularly in tier-three and tier-four cities [4] - Disadvantages include higher channel costs and the complexity of entering professional channels [4] Company Strategies - Companies like Betaini and Huaxi Biological have a balanced approach with both online and offline channels, while older brands leverage established offline distribution networks [5][8] - The sales model for most companies in the functional skincare sector involves direct sales online and distribution through dealers offline [7][8] Revenue Insights - In 2024, the online revenue for the functional skincare industry is projected to be led by Proya, with online revenue reaching 9.59 billion yuan, accounting for 88.98% of its total revenue [10]

Market Overview - The cosmetics sector experienced a decline of 4.44% on August 27, with Proya leading the drop [1] - The Shanghai Composite Index closed at 3800.35, down 1.76%, while the Shenzhen Component Index closed at 12295.07, down 1.43% [1] Individual Stock Performance - Key stocks in the cosmetics sector showed varied performance, with Jiahen Jiahua rising by 2.08% to a closing price of 25.03 [1] - Other notable declines included Marubi Biological falling by 2.13% to 40.94, and Shiseido dropping by 3.34% to 25.47 [1][2] Trading Volume and Capital Flow - The total trading volume for the cosmetics sector was significant, with Jiahen Jiahua recording a volume of 195,100 shares and a transaction value of 498 million yuan [1] - The sector saw a net outflow of 580 million yuan from institutional investors, while retail investors contributed a net inflow of 470 million yuan [2] Capital Flow Analysis - Major stocks like Jiahen Jiahua and Marubi Biological experienced mixed capital flows, with Jiahen Jiahua seeing a net outflow of 15.42 million yuan from institutional investors [3] - Conversely, Marubi Biological had a net inflow of 7.79 million yuan from institutional investors, indicating varied investor sentiment across the sector [3]

Investment Rating - The industry maintains a "Recommended" rating, with a focus on new consumption sectors such as beauty care, IP derivatives, and gold jewelry [6][32]. Core Insights - The report highlights a significant performance increase in the retail, social services, and beauty care sectors, with respective weekly gains of +4.55%, +4.55%, and +5.35%, outperforming the Shanghai Composite Index [2][13]. - Key companies in the beauty care sector reported mixed results, with some showing declines in revenue while others experienced growth, indicating a varied recovery across the industry [3][23][28]. - The IP derivatives segment, particularly Bubble Mart, demonstrated exceptional growth with a 204.4% increase in revenue year-on-year, showcasing strong market demand for collectible products [25][26]. Summary by Sections Market Performance - The retail, social services, and beauty care sectors ranked 8th, 9th, and 5th respectively among 31 primary industries during the week of August 18-22, 2025, with notable increases in sub-sectors like internet e-commerce, education, and cosmetics [2][13][15]. Key Industry Data and News - Beauty Care: Estee Lauder reported a net sales decline of 8% for the fiscal year 2025, with a notable recovery in the Chinese market, achieving net sales of $2.741 billion [23]. - Travel Chain: Xiangyuan Culture achieved a revenue increase of 35.41% in H1 2025, indicating a strong recovery in tourism [4][28]. - IP Derivatives: Bubble Mart's revenue reached 13.88 billion yuan in H1 2025, a 204.4% increase, with significant contributions from various regions [25][26]. Company Announcements - Lao Pu Gold reported a revenue of 12.354 billion yuan in H1 2025, a 251.0% increase, with a net profit growth of 285.8% [27]. - Shanghai Jahwa achieved a revenue of 3.478 billion yuan, growing by 4.75%, with a net profit increase of 11.66% [30]. - Marubi Biological reported a revenue of 1.769 billion yuan, a 30.83% increase, with a net profit growth of 5.21% [30]. Investment Recommendations - The report suggests focusing on companies such as Shangmei, Juzi Biological, Marubi Biological, Runben, Proya, Chaohongji, Buluko, and Furida as potential investment targets within the recommended sectors [6][32].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][17]. Core Views - The company achieved steady growth in Q2, with a revenue of 5.362 billion and a year-on-year increase of 7.21%, while the net profit attributable to shareholders reached 799 million, up 13.80% year-on-year [1][8]. - The main brand, Proya, maintained stable development, while the emerging brands such as Off&Relax and Original Color Pot showed significant growth, contributing to the company's multi-brand strategy [4][17]. - The company plans to distribute a cash dividend of 8.00 yuan per 10 shares, marking the highest dividend payout ratio in its history at nearly 40% [1][8]. Financial Performance - In H1 2025, the main brand Proya generated revenue of 3.979 billion, a slight decrease of 0.08% year-on-year, while the Cai Tang brand saw a revenue increase of 21.11% to 705 million [2][9]. - Online channels accounted for 95.39% of total revenue in H1 2025, with online revenue growing by 9.17% year-on-year [10]. - The gross margin for Q2 2025 was 73.85%, an increase of 4.25 percentage points year-on-year, attributed to lower freight rates and improved procurement capabilities [3][13]. Brand Performance - The emerging brands Off&Relax and Original Color Pot achieved remarkable revenue growth of 102.52% and 80.18%, respectively, with their revenue shares increasing to 5.22% and 1.81% [2][9]. - The company continues to focus on product innovation and marketing investments to strengthen its market position and expand its brand portfolio [4][17]. Future Outlook - The company has slightly adjusted its net profit forecasts for 2025-2027 to 1.766 billion, 1.933 billion, and 2.065 billion, respectively, reflecting increased marketing investments [4][17]. - The projected PE ratios for the next three years are 21, 19, and 18 times, indicating a stable valuation outlook [4][17].

Core Viewpoint - Shanghai Jahwa has achieved significant growth in both revenue and profit in the first half of 2025, indicating the effectiveness of the organizational reforms initiated by Lin Xiaohai, the new chairman and CEO [3][10]. Financial Performance - The company reported a revenue of 3.48 billion yuan, a year-on-year increase of 4.8% - Net profit reached 270 million yuan, growing by 11.7% - In Q2, revenue surged by 25.4%, with beauty products seeing a 55.7% increase in all-channel revenue and a 34.6% rise in online sales across all brands [3][10]. Organizational Restructuring - Lin Xiaohai identified the company's long-standing issues as stemming from a rigid business model rather than just missing out on e-commerce opportunities - The first major action taken was to restructure the organization to focus on brands as independent units rather than mere channels [5][8]. - A complete rotation of brand directors was implemented to eliminate old power structures and foster agility within the organization [8][10]. Brand Strategy - The focus has shifted from channel-driven to brand-driven strategies, with brands like Six God, Yuze, and Baicaojie being emphasized as independent entities [6][21]. - The Six God mosquito repellent product exemplifies this shift, showcasing a complete redefinition of product design and functionality to appeal to modern consumers [12][14]. Product Innovations - Six God’s mosquito repellent has been designed to meet the needs of outdoor scenarios and younger demographics, featuring enhanced ingredients and a stylish design [14][15]. - Yuze and Baicaojie have also seen significant product innovations, with Yuze's dry-sensitive cream and Baicaojie's "Big White Mud" becoming top sellers [17][19]. Market Positioning - The company aims to create national-level blockbuster products, moving from a "big but weak" status to a more focused approach on developing standout products [21][24]. - Lin Xiaohai has set a target of achieving ten "billion-yuan" products by next year, indicating a clear strategic direction for growth [24]. Future Outlook - The company plans to launch several new products in the second half of the year, including Baicaojie's revolutionary "Xian Cao Oil" and Meijiajing's new hand cream, which are expected to enhance brand positioning [25][27]. - The channel strategy emphasizes online growth and the establishment of new distribution channels, aiming to cover 92% of markets above county level [29][30].

Core Insights - Shanghai Jahwa announced the launch of its new mosquito repellent product, Mosquito Repellent Egg 2.0, featuring a safer 20% Hydroxyethylpiperazine formula, which extends the effective mosquito repellent duration to 8.2 hours against Aedes albopictus [1] - The company aims to elevate mosquito repellent from a basic necessity to a sensory experience by introducing various fragrances such as Deep Sea Ambergris, Post-Rain Gardenia, and Mountain Pine, catering to the quality lifestyle preferences of young consumers [1] Product Development - The new product includes a formulation that enhances safety and effectiveness, achieving an A-grade repellent capability [1] - The introduction of multiple fragrance options signifies a strategic shift towards appealing to consumer preferences beyond functionality [1] Market Positioning - The company is targeting young consumers who prioritize quality in their lifestyle choices, indicating a shift in marketing strategy to align with current consumer trends [1] - The product is available for purchase through official flagship stores and live streaming platforms, reflecting a modern retail approach [1]

国泰海通证券 | 研究所 葡 12-5 国泰海通证券2025消费品年会 2025年 9月2日-3日 上海 · 金茂君悦大酒店 联席首席分析 联席首席分 织服装 在线上游戏即时 7越田 杜服 家用电器 以用相 *议程内容更新于2025年8月25日15:40 9月2日上午 · 主会场 | 09:00-09:10 开场致辞 | | | --- | --- | | | 陈忠义 - 国泰海通证券副总裁、研究与机构业务委 | | | 员会总裁、政策和产业研究院院长 | | 09:10-09:40 | 长寿时代消费趋势 | | | 张教授-复旦大学人口研究所所长 | | 09:40-10:10 | 国货美妆如何逆袭? | | | 舒总-美妆商业评论主理人 | | 10:10-10:40 | 功能性保健品时代 | | | 杨总-仙乐健康董事 | | 10:40-11:10 | 超市调改解读与展望 | | | 知名超市专家 | | 11:10-12:00 | 圆桌论坛 | | | 新消费时代 | | | 警 猛-研究所所长助理、消费组长、食品饮料/美护 | | | 首席分析师 | | | 新消费持续高景气,强政策推动大机会 | ...

Group 1 - The beauty industry in China is experiencing a capital acceleration process since 2025, despite challenges in the first half of the year [1][2] - Proya (603605.SH) reported a revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit of 799 million yuan, up 13.80% [1] - The growth rate of Proya's performance has slowed compared to the previous year, where revenue and net profit growth were around 40% [1] Group 2 - The retail sales of cosmetics in China reached 229.1 billion yuan in the first half of the year, with a year-on-year growth of 2.9%, lower than the 5% increase in total retail sales [1] - Other beauty companies reported mixed results, with Shanghai Jahwa (600315.SH) achieving a revenue of 3.48 billion yuan (up 4.8%) and a net profit of 270 million yuan (up 11.7%), while Haohai Biological (688366.SH) saw a revenue decline of 7.12% [2] - Proya is planning to issue H-shares and list on the Hong Kong Stock Exchange, potentially becoming the only domestic beauty brand listed in both markets [2][3] Group 3 - The capital market has shown increased interest in domestic beauty companies, with successful IPOs like Maogeping (01318.HK) which saw a significant stock price increase after its listing [3] - The trend of domestic beauty brands seeking to go public in Hong Kong has accelerated, with brands like Lin Qingxuan and Ying Tong also pursuing listings [3]