[Table_Title] 研究报告 Research Report 25 Jan 2026 中国策略 China Strategy 春节红包行情蓄力稳行，科技与价值各有亮点 Spring Festival "Red Packet" Rally Builds Momentum Steadily, with Highlights in Both Tech and Value 周林泓 Amber Zhou 黄雨昕 Yuxin Huang 从本周表现看，大盘如期震荡休整，市场整体情绪有所降温之后更健康，半导体走势偏强，航天军工等方向短期 震荡调整之后再次回暖。 我们判断，春节红包行情仍将蓄力稳行。从结构来看依然聚焦"高科技+强周期"，具体而言： ——高科技方向的机会：一方面，可继续延着当前年报预告业绩超预期的方向，深挖半导体特别是存储、储能、 电网设备、化工、创新药等方向。另一方面根据十五五规划相关的产业引领，进一步聚焦掘金国防军工、国产算 力/芯片、太空算力、可控核聚变等领域龙头。 ——价值方向的机会：首先，继续持有黄金及相关权益资产。其次，在震荡中择机布局性价比高、基本面改善的 低位价值股机会，关注港股具有业绩 ...

Investment Rating - The report recommends a "Buy" rating for key companies including Li Ning, Anta Sports, and 361 Degrees, indicating a positive outlook for their performance in the upcoming years [10][24][27]. Core Insights - The sports footwear and apparel sector is expected to show resilience despite fluctuations in the consumer environment, with long-term growth potential [3][24]. - Li Ning is projected to see a net profit growth of 5.8% to 2.901 billion yuan in 2026, with a current PE ratio of 17 times [3][24]. - Anta Sports is expected to achieve a net profit growth of 6.4% to 14 billion yuan in 2026, with a current PE ratio of 14 times [3][24]. - The report highlights the importance of inventory management, with brands maintaining healthy inventory turnover ratios [1][3]. Summary by Sections 1. Sports Footwear and Apparel Overview - In Q4 2025, domestic sales of sports footwear and apparel faced pressure due to fluctuations in the consumer environment and warmer temperatures, but inventory levels remained stable [1][14]. - Anta's brand sales decreased slightly, while Fila and other segments showed strong growth [1][14]. - The inventory turnover ratio for various brands is estimated to be in the range of 4-5, indicating a healthy level [1][14]. 2. Operational Trends - Companies are focusing on product innovation and differentiated channel strategies to enhance competitiveness [2][16]. - Li Ning launched a new high-end series and innovative running shoes, receiving positive market feedback [2][16]. - Anta is advancing differentiated store construction, with strong performance from its champion stores [2][16]. 3. Market Performance - The textile and apparel sector outperformed the broader market, with a reported increase of 2.28% compared to a decline in the CSI 300 index [29]. - Key stocks such as Dream Jie's shares surged by 22.03%, while others like Anta Sports saw a decline of 6.09% [29]. 4. Company-Specific Insights - Li Ning's revenue is expected to grow by 6.5% in 2026, driven by increased sponsorship and new store formats [23][37]. - Anta Sports is projected to achieve a revenue growth of 10.9% in 2025, with a focus on optimizing product structure and marketing efficiency [23][37]. - 361 Degrees is anticipated to maintain robust sales performance, with a projected revenue growth of 11.4% in 2025 [23][37]. 5. Investment Recommendations - The report suggests investing in companies with strong operational capabilities and growth potential, such as Shenzhou International and Huayi Group, which are expected to benefit from improved order conditions in 2026 [25][27].

Investment Rating - The report maintains a "Buy" rating for the textile and apparel industry, highlighting strong growth potential in specific segments such as high-performance outdoor brands and non-woven fabric manufacturing [24]. Core Insights - The textile and apparel sector outperformed the market, with the SW textile and apparel index rising by 4.5% from January 19 to January 23, 2026, surpassing the SW All A index by 2.7 percentage points [4][5]. - The report anticipates a recovery in domestic demand in 2026, with a focus on high-growth consumption areas, including high-performance outdoor brands and discount retail [19]. - The Australian wool price has reached a new high, driven by increased demand for sports wool apparel, which is expected to translate into revenue growth for companies in the supply chain [10][18]. Summary by Sections Industry Performance - The textile and apparel sector showed strong performance, with the SW apparel and home textiles index increasing by 4.4% and the SW textile manufacturing index rising by 2.1% during the same period [5]. - Retail sales of clothing, shoes, and textiles totaled 15.215 trillion yuan in 2025, reflecting a year-on-year growth of 3.2% [14]. Market Trends - The report notes a divergence in brand performance, with high-end outdoor and niche sports brands showing significant growth potential, while overall demand growth has slowed due to warmer winter temperatures and delayed holidays [11][14]. - The non-woven fabric industry is expected to benefit from quality upgrades and expanding demand, with companies like Sturdy, Yanjiang, and Nuobang projected to maintain rapid growth [16]. Company Insights - Anta Sports reported a slight decline in retail sales for its main brand in Q4 2025, but overall revenue growth for the group was in the double digits, driven by strong performance from other brands [21]. - The FILA brand achieved mid-single-digit growth in Q4 2025, indicating a positive trend for the brand moving into 2026 [22]. - The report highlights the potential for a rebound in the women's apparel sector, with companies like Ge Li Si and Di Su Shi showing signs of recovery after a period of adjustment [12]. Price Trends - The Australian wool price index reached 1137 cents per kilogram as of January 21, 2026, marking a year-on-year increase of 54.3% [52]. - Domestic cotton prices also saw a slight increase, with the national cotton price B index reported at 15,869 yuan per ton, up 0.6% week-on-week [49].

Core Insights - The article emphasizes the importance of integrating cultural symbols, sports spirit, core technology, and key market segments for brands to maintain a competitive edge in the market during the Year of the Horse [1][34] - The marketing strategies of various sports brands during the Year of the Horse are highlighted, showcasing their efforts to avoid homogenization and find a balance between cultural deconstruction and brand expression [5][34] Group 1: Cultural Significance of the Horse - The preference for the "Horse" symbol among sports brands is rooted in its rich cultural connotations and strong spiritual symbolism, representing speed, endurance, and success [2][4] - The Horse's image resonates deeply with consumers, making it an effective marketing symbol that connects emotionally and culturally [2][4] Group 2: Marketing Strategies - Brands are employing three main marketing strategies: cultural empowerment, emotional resonance, and product performance linkage [5][13] - Cultural empowerment involves leveraging traditional symbols and values associated with the Horse to create meaningful marketing narratives [5][7] - Emotional resonance focuses on connecting the Horse's spirit with consumers' experiences and attitudes towards life and sports [13][15] Group 3: Product Integration - Brands are integrating the Horse's imagery and spirit into their product designs, enhancing the emotional and cultural value of their offerings [4][9] - Examples include PUMA's "Puma Power" series and Anta's collaboration with Xu Beihong's "Galloping Horses" painting, showcasing a blend of traditional art and modern sports aesthetics [7][9] Group 4: Future Marketing Opportunities - The Year of the Horse in 2026 is anticipated to be a significant marketing opportunity, particularly with the integration of the Horse theme into marathon events [28][30] - The alignment of the Horse's symbolism with the endurance and spirit of marathon running presents a unique marketing angle for brands [30][32] - The potential for "Horse Year × Marathon" marketing strategies could lead to innovative product offerings and deeper consumer engagement [32][34]

Core Viewpoint - The retail sales of clothing, shoes, and textiles in China for the year 2025 reached 1.52 trillion yuan, reflecting a year-on-year increase of 3.2%, with a slowdown in demand observed in Q4 2025 due to warmer winter temperatures affecting winter clothing sales [1][2] Domestic Demand - In 2025, the retail sales of clothing, shoes, and textiles amounted to 1.52 trillion yuan, with monthly growth rates of 6.3%, 3.5%, and 0.6% for October, November, and December respectively, indicating a slowdown in Q4 due to higher winter temperatures [1] - The performance of women's clothing brands is expected to show signs of recovery, with companies like Xinhe and Ge Li Si projected to achieve revenue growth in Q4 2025 [4] External Demand - China's textile and apparel exports totaled $293.8 billion in 2025, down 2.6% year-on-year, with textile exports at $142.6 billion (up 0.4%) and apparel at $151.2 billion (down 5.2%) [2] - Vietnam's textile exports grew by 7.0% to $39.6 billion, indicating a shift in the textile supply chain and highlighting the competitive pressures faced by Chinese exporters [2] Industry Performance - The overall sales in Q4 2025 were impacted by weak winter clothing consumption, but high-end outdoor and niche sports brands are expected to maintain strong growth, with brands like FILA and 361 Degrees projected to see significant revenue increases [3] - The home textile sector is experiencing a mixed performance, with companies like Luolai and Water Mercury showing stable growth, while Fuanna is still in a destocking phase [5] Non-woven Fabric Industry - The non-woven fabric sector is benefiting from quality upgrades and expanding demand, with companies like Wanjia and Nuo Bang expected to see revenue growth of 10% to 20% in Q4 2025 [6] Textile Manufacturing - The performance of the textile manufacturing chain is under pressure due to fluctuations in brand orders, particularly from Nike and Converse, while the Australian wool industry is expected to benefit from rising demand and price increases [7] Investment Insights - Looking ahead to 2026, domestic demand is anticipated to gradually recover, with potential investment opportunities in high-performance outdoor brands and discount retail sectors [9] - The global tariff negotiations are stabilizing, which may not affect the core manufacturing competitiveness of the industry [9]

澳毛周期、无纺布制造可期 涨跌 (%) IKA ta 今日重点推荐 2026 年 01 月 22 日 纺织服装行业点评：2025 年报业绩前瞻，品牌服饰表现分化, 行业观点与投资分析意见： 展望 26 年内需有望逐步回暖,挖掘新消费高景气方向：①高性能户外:波 司登、安踏、滔搏、361 度，建议关注伯希和（已递交招股书）、李宁、特 步；②折扣零售：海澜之家（旗下京东奥莱）；③个护清洁：诺邦股份、稳 健医疗、洁雅股份；④睡眠经济：罗莱生活、水星家纺。 全球关税博弈变量逐步落定,不改核心制造全球竞争力:①运动制造产业链: 申洲国际、华利集团、裕元集团、伟星股份、百隆东方；②澳毛涨价周期： 新澳股份;③卫材升级产业链:延江股份。 风险提示：消费恢复低于预期；行业竞争加剧；存货减值风险；原材料成 本上涨。 (详见正文) (联系人：王立平/朱本伦) 海外利率上行引发全球震荡,后续推演与影响 -- -- 全球资产配 置风险系列报告之二 上 周 以 美 日 为 代 表 的 发 达 国 家 长 端 利 率 再 度 上 行 (20260101~20260120，30 年日债利率上行 41bp，30 年美债利率上 行 7bp), ...

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 109.21 [1][10]. Core Insights - The report highlights that Anta Sports experienced a low single-digit negative growth in brand revenue for Q4 2025, while FILA brand revenue showed a mid-single-digit positive growth. Other brands saw a revenue increase of 35-40% [6][9]. - Despite short-term pressures on the main brand due to external factors such as a warm winter and the timing of the Spring Festival, the overall revenue for the year is expected to achieve double-digit growth. The company is expected to continue its "single focus, multi-brand, globalization" strategy and increase investment in product development and sports resources [6][7]. - The report anticipates that the company will further consolidate its leading position in the sports footwear and apparel market, supported by the successful execution of its multi-brand strategy and ongoing reforms [6][10]. Financial Performance Summary - Revenue projections for the company are as follows: - 2024: RMB 70,826 million (up 13.58%) - 2025E: RMB 77,953 million (up 10.06%) - 2026E: RMB 85,110 million (up 9.18%) - 2027E: RMB 92,865 million (up 9.11%) [5]. - Net profit attributable to the parent company is projected to be: - 2024: RMB 15,596 million (up 52.36%) - 2025E: RMB 13,021 million (down 16.51%) - 2026E: RMB 14,011 million (up 7.60%) - 2027E: RMB 15,495 million (up 10.59%) [5]. - The report also provides earnings per share (EPS) estimates, with 2026E EPS expected to be RMB 4.86 [5]. Brand Performance Summary - Anta's main brand faced challenges in Q4 2025, primarily due to high base effects and seasonal factors, but is expected to achieve positive growth in 2026 as e-commerce adjustments take effect [7]. - FILA brand is projected to continue its growth trajectory, driven by e-commerce and a focus on high-end positioning, with a healthy revenue growth forecast for 2026 [8]. - Other brands, particularly in the outdoor segment, are expected to maintain strong growth, with specific brands like Descente and KAILAS showing significant revenue increases [9].

Investment Rating - The investment rating for Anta Sports is "Outperform the Market" (maintained) [1][4][17] Core Views - In Q4 2025, Anta Group showed steady growth, with the main brand experiencing low single-digit negative growth, FILA achieving mid-single-digit positive growth, and other brands recording a 35-40% positive growth. For the entire year of 2025, the main brand also saw low single-digit negative growth, while FILA and other brands achieved 45-50% positive growth [2][4][5] - The overall performance of Anta Group is stable, with the main brand's growth affected by the broader market environment, while FILA's growth accelerated against the trend. Other brands like Descente and Kolon continued to show high growth, aligning with management's previous guidance for annual revenue growth across all brands [4][15] Summary by Sections Q4 Performance - Anta Group's overall growth in Q4 2025 was steady, with other brands maintaining high growth rates. The main brand's growth slowed sequentially, while FILA's growth accelerated. Online discounts improved, and inventory levels were healthy. The brand's channel upgrades and overseas expansion are progressing simultaneously [3][5][6] Brand Performance - Anta brand's revenue in Q4 2025 declined slightly, with a sales-to-inventory ratio slightly above 5 months. Online discounts narrowed year-on-year, and channel upgrades and overseas expansion are ongoing. The Champion series is expected to exceed 1 billion yuan in revenue by the end of 2025 [6][8] - FILA's revenue grew in the mid-single digits in Q4, with a healthy sales-to-inventory ratio and improved online discounts. Offline sales saw high single-digit growth, while online sales grew in the low double digits [9][10][11] - Other brands recorded a revenue growth of 35-40% in Q4, with Descente growing approximately 25-30% and Kolon growing around 55% [12][13] Financial Forecasts - The company has adjusted its profit forecasts for 2025-2027, expecting net profits of 13.21 billion, 13.93 billion, and 15.58 billion yuan respectively, with comparable profit growth rates of +10.7%, +5.5%, and +11.9% [17][18] - The reasonable valuation range has been adjusted to 107-112 HKD, corresponding to a 20-21X PE for 2026 [4][17]

Group 1 - The top three companies with net inflow of southbound funds are SMIC (10.84 billion), Xiaomi Group (8.70 billion), and Hua Hong Semiconductor (5.82 billion) [1] - The top three companies with net outflow of southbound funds are China Mobile (-11.60 billion), Alibaba Health (-4.83 billion), and Kuaishou-W (-4.55 billion) [1] - In terms of net inflow ratio, Qinhuangdao Port (82.38%), 361 Degrees (76.04%), and Southern Hong Kong Stock Connect (62.50%) lead the market [1] Group 2 - The top ten companies with the highest net inflow include SMIC (10.84 billion, 15.56%), Xiaomi Group (8.70 billion, 11.77%), and Hua Hong Semiconductor (5.82 billion, 15.18%) [2] - The top ten companies with the highest net outflow include China Mobile (-11.60 billion, -39.71%), Alibaba Health (-4.83 billion, -20.48%), and Kuaishou-W (-4.55 billion, -15.50%) [2] - The top three companies with the highest net inflow ratio are Qinhuangdao Port (82.38%), 361 Degrees (76.04%), and Southern Hong Kong Stock Connect (62.50%) [2][3] Group 3 - The top three companies with the highest net outflow ratio are Jiangnan Buyi (-60.89%), Yancoal Australia (-60.02%), and Standard Chartered Group (-56.28%) [3] - Other notable companies with significant net outflow include Tianli International Holdings (-55.78%) and China Shenhua Energy (-48.70%) [3]

Investment Rating - The report maintains a "Buy" rating for the consumer discretionary sector, highlighting structural investment opportunities [5][10]. Core Insights - The report indicates that in December, the total retail sales of consumer goods increased by 0.9% year-on-year to 4.5 trillion yuan, with a month-on-month decline of 0.4 percentage points, primarily due to high base effects from durable goods like automobiles and home appliances [7][9]. - The report emphasizes the importance of the new round of trade-in policies for 2026, which focus on core home appliance categories and expand into new categories like smart glasses and products for the elderly, supporting demand in these segments [7]. - The report suggests that consumer sentiment remains strong, particularly in sectors like emotional consumption, technology consumption, and undervalued high-dividend stocks, recommending a focus on domestic brands and global brand expansion [10]. Summary by Sections Retail Sales Performance - In December, retail sales of food and beverages grew by 2.2% and 0.7% respectively, with urban and rural retail sales increasing by 0.7% and 1.7% year-on-year [8]. - Online retail sales of physical goods in December increased by 0.8% year-on-year, with a total annual growth of 5.2%, accounting for 26.1% of total retail sales [8]. Consumer Categories - The report notes a structural differentiation in consumer categories, with home appliances, building materials, and furniture experiencing declines of 18.7%, 11.8%, and 2.2% respectively due to high base effects and trade-in policy impacts [9]. - Conversely, communication equipment saw a significant increase of 20.9% year-on-year, while emotional and self-care products like sports and entertainment goods and cosmetics grew by 9.0% and 8.8% respectively [9]. Investment Recommendations - The report identifies four main investment themes: 1. Rise of domestic brands and global brand expansion, recommending companies like Pop Mart, Shangmei, and Anta Sports [10]. 2. Technology consumption empowered by AI, recommending companies like Midea Group and Haier Smart Home [10]. 3. Emotional consumption, recommending companies like Gu Ming and Yum China [10]. 4. Undervalued high-dividend blue-chip leaders, recommending companies like Li Ning and Shenzhou International [10]. Company-Specific Insights - For Smoore International (6969 HK), the report forecasts a revenue of 10.21 billion yuan for Q1-3 2025, with a year-on-year growth of 21.8%, and maintains a "Buy" rating with a target price of 27.00 HKD [48]. - For Juzhibio (2367 HK), the report highlights the approval of a new collagen product, projecting significant sales potential and maintaining a "Buy" rating with a target price of 85.00 HKD [49]. - For Pop Mart (9992 HK), the report notes a revenue increase of 245-250% in Q3 2025, driven by strong performance in both domestic and international markets, maintaining a "Buy" rating with an updated target price of 410 HKD [51].