（图片来源：摄图网） 2025年11月25日，蔚来公布了其第三季度财报，交出了一份历史最佳成绩单，多项指标创下新高。财报显 示，蔚来在2025年第三季度共交付87,071台，同比增长40.8%，环比增长20.8%，创下历史新高。营收方面同 样表现出色，三季度营收达到217.9亿元，同比增长16.7%，环比增长14.7%，也刷新了历史纪录。三季度综 合毛利率为13.9%，整车毛利率为14.7%，均创近三年新高，产品和服务盈利能力显著增强。此外，三季度 现金储备达到367亿元，环比大幅增长近百亿，还实现了正向经营性现金流和自由现金流，财务状况进一步 优化。 基于三季度的良好表现，蔚来对四季度给出了乐观的交付和营收指引。四季度交付指引为120,000台至 125,000台，同比增长65.1%至72.0%;营收指引为327.6亿元至340.4亿元，同比增长66.3%至72.8%，均有望再 创历史新高。 不过，蔚来目前仍处于亏损状态，Q3净亏损34.8亿元，但较之前已大幅收窄超30%。按照Q3的水平简单估 算，蔚来距离盈利似乎只差35个亿。 政策的变化也进一步加剧了市场竞争。2026年起新能源汽车购置税从全额免税调整为 ...

来源：滚动播报 香港恒生指数收涨0.13%，恒生科技指数涨0.11%。禾赛涨超5%，美团涨超5%；知乎跌超8%，蔚来、 万科企业跌超6%。 ...

Core Insights - NIO reported Q3 2025 revenue of 21.79 billion yuan, a year-on-year increase of 16.7% and a quarter-on-quarter increase of 14.7% [1][2] - The net loss for Q3 was 3.48 billion yuan, narrowing by 31.2% year-on-year and 30.3% quarter-on-quarter [1][2] - The company aims to achieve profitability in Q4 2025, with a revenue guidance of 32.76 billion to 34.04 billion yuan, representing a year-on-year growth of 66.3% to 72.8% [3][7] Financial Performance - Q3 automotive sales revenue reached 19.20 billion yuan, up 15.0% year-on-year and 19.0% quarter-on-quarter [4][2] - Gross margin for Q3 was 13.9%, compared to 10.7% in Q3 2024, with automotive gross margin at 14.7% [6][2] - The company’s cash reserves increased to 36.7 billion yuan, up nearly 10 billion yuan from the previous quarter [1] Delivery and Production - NIO achieved a record delivery volume of 87,071 vehicles in Q3, a year-on-year increase of 40.8% and a quarter-on-quarter increase of 20.8% [4][5] - The company expects Q4 deliveries to range between 120,000 and 125,000 vehicles, a year-on-year increase of 65.1% to 72% [4][7] Strategic Outlook - NIO's CEO expressed confidence in achieving profitability in Q4, driven by high-margin models such as the new ES8 and L90 [3][9] - The company plans to launch new models in 2026, aiming for a gross margin of 20% by optimizing costs and focusing on high-end electric vehicles [10][9] - The penetration rate of electric vehicles in the high-end market (over 300,000 yuan) has increased from 12% to 18% in 2023, indicating significant growth potential [9][10]

Core Insights - NIO reported a record high revenue of approximately 21.79 billion yuan for Q3 2025, marking a year-on-year increase of 16.7% and a quarter-on-quarter increase of 14.7% [1][2] - The net loss narrowed to 3.48 billion yuan, a reduction of 31.2% year-on-year and 30.3% quarter-on-quarter [1][2] - Cash reserves increased significantly to 36.7 billion yuan, with positive operating cash flow and free cash flow achieved [1] Financial Performance - Automotive sales revenue reached 19.22 billion yuan, up 15% year-on-year and 19% quarter-on-quarter [2][6] - Gross margin for automotive sales improved to 14.7%, compared to 13.1% in Q3 2024 and 10.3% in Q2 2025, reflecting a 440 basis points increase [2][6] - Total revenue for Q3 2025 was 21.79 billion yuan, with a gross profit of 3.02 billion yuan, resulting in a gross margin of 13.9% [2][6] Delivery and Production - NIO delivered approximately 87,071 vehicles in Q3 2025, a year-on-year increase of 40.8% and a quarter-on-quarter increase of 20.8% [4][5] - The company aims to deliver between 120,000 to 125,000 vehicles in Q4 2025, representing a year-on-year growth of 65.1% to 72% [2][3] Future Outlook - The company targets a gross margin of around 18% for Q4 2025, with the new ES8 model expected to exceed a 20% gross margin [4][7] - NIO's CEO expressed confidence in achieving profitability in Q4 2025 and aims for full-year profitability in 2026 [3][9] - The company plans to launch five new large vehicles in 2026, aligning product offerings with market trends [11][13] R&D and Operational Efficiency - R&D expenses for Q3 2025 were 2.39 billion yuan, down 28% year-on-year and 20.5% quarter-on-quarter [7][8] - The company is focused on enhancing operational efficiency and has seen improvements in Q3 2025 [8]

Core Insights - NIO reported a record high revenue of RMB 21.7939 billion for Q3 2025, a year-on-year increase of 16.7% [1] - The net loss attributable to NIO's ordinary shareholders was RMB 3.6608 billion, a decrease of 28.8% year-on-year [1] - The gross margin improved to 13.9%, up 3.2 percentage points from the same period last year [1] Financial Performance - NIO's total automotive sales for Q3 reached RMB 19.2023 billion, reflecting a 15.0% year-on-year growth [3] - The company delivered a total of 87,100 vehicles in Q3, marking a 40.8% increase year-on-year [3] - Cash and cash equivalents, restricted cash, short-term investments, and long-term deposits amounted to RMB 36.7 billion, an increase of approximately RMB 10 billion from the previous quarter [1][4] Market Position and Strategy - NIO's three brands (NIO, Ladao, and Firefly) have created a synergistic effect, covering price ranges from RMB 100,000 to 800,000 [3] - The company is increasingly entering the high-end mass market, competing with companies like Xiaomi and Tesla [3] - NIO's CEO highlighted strong growth driven by the competitiveness of its products across different market segments [3] Cost Management and Future Outlook - R&D expenses decreased by 28.0% year-on-year to RMB 2.3906 billion, attributed to organizational optimization [4] - Selling, general, and administrative expenses rose by 1.8% year-on-year to RMB 4.1847 billion due to increased marketing activities [4] - NIO expects vehicle deliveries for Q4 to be between 120,000 and 125,000, representing a year-on-year growth of 65.1% to 72.0% [5] Profitability Expectations - The company aims to achieve profitability in Q4, with strong orders for high-margin models like the new ES8 [5] - Gross margin for Q4 is projected to reach around 18%, with the new ES8 expected to exceed 20% [5] - NIO's ability to achieve profitability will depend on its sales performance and cost control in the upcoming quarter [5]

Core Viewpoint - The market response to NIO's latest financial report has been pessimistic despite the company's claims of delivering a strong performance, with stock prices declining significantly after the report was released [2][3]. Financial Performance - NIO reported a revenue of 21.79 billion yuan for the third quarter, representing a year-on-year increase of 16.7% [3]. - The gross profit for the quarter was 3.0246 billion yuan, resulting in a gross margin of 13.9% [3]. - The net loss for the quarter was 3.4805 billion yuan, contributing to a total loss exceeding 15 billion yuan for the year [3]. Future Guidance - NIO expects fourth-quarter deliveries to be between 120,000 and 125,000 units, a reduction of nearly 20% from previous guidance [3]. - Despite lowering the performance forecast, NIO's chairman remains optimistic about achieving profitability in the fourth quarter, citing strong orders for the new ES8 model [3]. Analyst Opinions - Analysts from CMB International expressed caution, noting that while NIO's gross margin exceeded expectations, the weak sales guidance for the fourth quarter suggests continued net losses [4]. - CMB International raised its forecast for NIO's fourth-quarter gross margin to 17.1% but still anticipates a net loss of 1.6 billion yuan under GAAP [4]. Market Competition - There is a divergence in expectations for next year, with NIO's chairman projecting a gross margin increase to around 20% due to new vehicle launches and cost control measures [5]. - CMB International, however, highlighted that achieving strong sales in a competitive market is crucial for maintaining profitability, as many Chinese manufacturers struggle to sustain a 20% gross margin [6].

Core Viewpoint - NIO reported its Q3 2025 financial results, highlighting delivery growth, improved gross margins, and cautious guidance for Q4 due to subsidy reductions [1][2][3] Delivery Performance - In Q3 2025, NIO delivered 87,071 vehicles, a year-on-year increase of 40.8% and a quarter-on-quarter increase of 20.8% [1] - The latest guidance indicates total deliveries for Q4 will range between 120,000 to 125,000 vehicles, representing a year-on-year growth of 65.1% to 72% [1] Financial Results - NIO's revenue for Q3 2025 was 21.7939 billion yuan, up 16.7% year-on-year and 14.7% quarter-on-quarter [2] - The net loss narrowed to 3.4805 billion yuan, a decrease of 31.2% year-on-year and 30.3% quarter-on-quarter [2] - The overall gross margin was 13.9%, with vehicle gross margin at 14.7%, both reaching a three-year high [2] Management Insights - CEO Li Bin stated that operational efficiency in management, sales, and R&D will improve in Q4, aiming for the company's first Non-GAAP quarterly profit [3] - Li expressed optimism for a gross margin increase to 20% next year, supported by cost reductions in the supply chain and expense management [3] Product Strategy - NIO plans to launch three new large SUV models in 2026, including the ES9 and ES7, which are expected to enhance sales and gross margins [4] - The company has a commitment to mitigate the impact of tax policy changes on customers, particularly for the new ES8 model [4]

Core Viewpoint - The company has shown significant growth in electric vehicle deliveries and financial performance, driven by new product launches and cost reduction strategies, positioning itself for continued expansion in the market [1][4][5]. Delivery and Sales Performance - In Q3, the company delivered 87,071 smart electric vehicles, a year-on-year increase of 40.8% [1]. - October deliveries reached 40,397 units, marking a 92.6% year-on-year growth and setting a new monthly delivery record for three consecutive months [1]. - Q4 delivery guidance is set at 120,000 to 125,000 units, representing a year-on-year increase of 65.1% to 72% [1]. Financial Performance - Total revenue for Q3 was 21.8 billion RMB, a year-on-year increase of 16.7% [4]. - Vehicle sales revenue was 19.2 billion RMB, up 15% year-on-year, while other sales reached 2.6 billion RMB, a 31.2% increase [4]. - The gross margin for vehicles improved to 14.7%, up from 13.1% year-on-year, attributed to reduced material costs [4][5]. Cost Management and Efficiency - The company achieved a non-GAAP operating loss of 3.5 billion RMB, a reduction of 32.8% year-on-year [5]. - R&D expenses decreased by 28% year-on-year to 2.4 billion RMB, reflecting organizational optimization [4][5]. - The company reported positive operating cash flow and free cash flow for the quarter, supported by an 11.6 billion USD equity financing completed in September [5]. Product Development and Technology - The company launched two new large three-row electric SUVs, ONVO L90 and the new ES8, which received strong market recognition [1]. - The introduction of the world's first world model (NWM) enhances the company's smart driving capabilities [2]. - Upcoming software updates, including COCONUT 2.1.0, aim to improve driving experiences with advanced models [2]. Market Strategy and Expansion - The company operates a comprehensive sales and service network with 172 NIO centers and 3,641 battery swap stations globally [3]. - The company is focusing on expanding its presence in international markets, with plans to introduce new models at competitive price points [16]. - The strategy includes a phased approach to market entry, prioritizing the Firefly brand for overseas expansion [16]. Future Outlook - The company aims for a gross margin of 20% by 2026, driven by high-margin models and cost control measures [10]. - Management expresses confidence in achieving quarterly breakeven in Q4 despite potential impacts from subsidy changes [6]. - The company plans to maintain R&D spending at approximately 2 billion RMB per quarter while ensuring long-term competitiveness [10].

李斌进一步表示，公司计划在2025年实现全年Non-GAAP盈利，汽车毛利率目标为20%。明年将推出三 款新车型，预计上半年月销量可达到5万台。 展望第四季度，蔚来给出乐观预期。预计交付量将达到12万至12.5万台，同比增长65.1%至72%。营收 指引为327.6亿元至340.4亿元，同比增长66.3%至72.8%，均为历史最高水平。 李斌在财报会上重申四季度盈利目标，表示公司对此充满信心。他指出，全新ES8等高毛利车型订单强 劲，目前仍有大量库存订单待交付。预计第四季度整车毛利率可进一步攀升至18%。 据悉，全新ES8的毛利率已达到20%，5566车型毛利率在25%以上，乐道L90毛利率在15%至20%之间。 这些高毛利车型的放量将为盈利目标提供有力支撑。 针对明年新能源汽车购置税减半征收政策，李斌认为对蔚来影响相对有限。因为蔚来80%以上用户选择 租电池模式，电池价格不计入税基，这构成了蔚来的独特优势。 蔚来三季度财务数据展现出明显的改善态势。公司当季实现营收217.9亿元，同比增长16.7%，环比增长 14.7%，创下历史新高。净亏损收窄至34.81亿元，同比收窄31.2%，环比收窄30.3%。经调整 ...

正是锚定了这一传播需求的改变，2025年11月19日，"2025汽车人年度开放麦暨2025广州车展大奖启动 仪式"在广州拉开帷幕。本次活动由搜狐汽车主办，由2025（第二十三届）广州国际汽车展览会组委会 特别支持。搜狐网副总编辑、汽车事业部总经理晏成表示，希望未来搜狐汽车、搜狐视频能成为汽车圈 的"艺人培训中心"；希望每一位出镜的老总、自媒体人，都能在这里操练、展示才艺，精进手艺。 2025年的中国汽车市场已经卷出了新高度。在这场空前激烈的竞争中，一个关键趋势正在浮现：车企为 了卖车，正从拼技术、拼参数的传统战，迅速转向一场需要赚眼球的营销与传播升级战。 最显著的变化，莫过于车企一把手们纷纷从幕后走到台前，曾几何时车企老总形象多是严谨、神秘的战 略家，但今天他们必须先成为自己品牌的"首席代言人"。比如李想用极具个人风格的社交媒体发言，直 接与用户、"黑粉"互动，将品牌争议与热度一并收入囊中；雷军更是将个人IP价值发挥到极致，从技术 发布会上的演讲到工厂直播间的细致讲解，他本身就成了汽车市场最瞩目的明星。就连老牌民营车企长 城汽车的董事长魏建军等，也愈发频繁地出现在镜头前，或展示亲和力，或彰显自己的技术控本色。 ...