2月24日，影视院线板块延续调整态势，多只个股大幅走低。截至发稿，光线传媒、博纳影业、万达电 影、横店影视、上海电影、中国电影跌停，幸福蓝海跌超18%，金逸影视、欢瑞世纪等个股也纷纷下 挫。 | | 名称 | 张唱 | | --- | --- | --- | | | 光线传媒 | -19.99% | | 2 | 要超酷物 | -18.46% | | 3 | 博纳影业 | -10.02% | | 4 | 万达电影 | -10.01% | | 5 | 横店影视 | -10.00% | | 6 | 上海电影 | -10.00% | | 7 | 中国电影 | -9.97% | | 8 | 金逸影视 | -9.82% | | 9 | 欢瑞世纪 | -8.44% | | 10 | 捷成股份 | -8.00% | | 11 | 华策影视 | -6.36% | | 12 | 中视传媒 | -5.28% | | 13 | 自纳千成 | -5.01% | | 14 | 北京文化 | -4.04% | | 15 | 画上馆出 | -3.54% | | 16 | 华智数媒 | -3.30% | 本次板块调整的核心炒作逻辑是2026年 ...

Core Viewpoint - The Chinese film industry is experiencing significant changes during the Spring Festival period, with notable performances from specific films and companies, indicating a shift in audience demographics and preferences [1][3][5]. Group 1: Company Performance - Light Media has successfully backed films such as "Fast Life 3," "Silent Awakening," and "Panda Plan: Tribal Adventure" during this year's Spring Festival [1][3]. - China Film participated in the production and distribution of five films, collectively grossing over 5 billion yuan [3]. - The film "Boonie Bears: Year of the Bear," produced by Huasheng Fantawild, achieved over 100 million yuan on its opening day, marking the best first-day performance in the "Boonie Bears" series [3]. Group 2: Box Office Statistics - As of February 24, the total box office for the Spring Festival reached 5.752 billion yuan, with 120 million viewers [1]. - The average ticket price during the Spring Festival was 47.9 yuan, down from 50.8 yuan the previous year, while the total number of screenings set a new record [5]. - On the first day of the Spring Festival, over 569,400 screenings were held, significantly surpassing previous records [5]. Group 3: Audience Demographics - There has been a notable increase in male audience participation this year, with films like "Fast Life 3" and "The Wandering Earth" attracting more male viewers, balancing the gender ratio in the audience [6]. - The audience aged 35 and above, along with group viewings, remains prominent, indicating a strong family-oriented viewing atmosphere during the Spring Festival [6]. Group 4: Regional Performance - Jiangsu Province has been the box office champion for five consecutive years, while Guangdong Province is in close competition due to the success of films like "The Wandering Earth" and "Night King" [6]. - Liaoning Province's cinemas ranked highly in the national box office due to the strong performance of "Fast Life 3" [6]. Group 5: Industry Trends - The Spring Festival box office continues to reflect a "winner-takes-all" scenario, with a focus on film quality, audience differentiation, and appropriate scheduling [6].

Core Viewpoint - The Chinese film industry is experiencing significant fluctuations in stock performance among major film companies, with Light Media successfully backing several films during the Spring Festival period, while other companies face declines in stock prices [2][4][12]. Group 1: Box Office Performance - As of February 24, 2026, the total box office for the Spring Festival reached 57.52 billion yuan, with 120 million viewers [2][12]. - The box office for key films includes: "Flying Life 3" at 29.27 billion yuan, "Silent Awakening" at 8.68 billion yuan, "Biao Ren: Wind Rises in the Desert" at 8.06 billion yuan, "Boonie Bears: Year of the Bear" at 7.14 billion yuan, and "Panda Plan: Tribal Adventures" at 1.93 billion yuan [2][12]. - The film "Boonie Bears: Year of the Bear" achieved over 1 billion yuan on its opening day, marking the best first-day performance in the series [5][14]. Group 2: Market Trends - The Spring Festival period saw a record of over 569,400 screening sessions on the first day, significantly surpassing previous records, with an average ticket price of 49.8 yuan, down from 51.3 yuan the previous year [7][16]. - The average ticket price for this year's Spring Festival was 47.9 yuan, with a notable decrease of nearly 3 yuan compared to last year's 50.8 yuan [7][16]. - The contribution of third and fourth-tier cities to the national box office reached 53.22%, showing significant growth compared to the previous year [7][16]. Group 3: Audience Demographics - There has been a notable increase in male audience participation this year, with films like "Flying Life 3" and "Biao Ren: Wind Rises in the Desert" attracting more male viewers, leading to a more balanced gender ratio in the audience [9][18]. - The trend of family viewing remains strong, with a significant proportion of viewers aged 35 and above, indicating a continued preference for family-oriented films [10][18]. Group 4: Industry Insights - Analysts suggest that the quality of new films this Spring Festival has been well-received, contributing to a "viewing return tide" as audiences return to theaters post-holiday [9][18]. - The competition for box office supremacy among provinces is intensifying, with Jiangsu maintaining its lead as the top box office province for five consecutive years, while Guangdong is emerging as a strong competitor due to the success of films like "Biao Ren: Wind Rises in the Desert" [10][18]. - The industry is witnessing a "winner-takes-all" scenario, with a focus on film quality, audience differentiation, and appropriate scheduling becoming increasingly important [10][18].

证券研究报告 据猫眼专业版，26 年春节档（廿八至初七共 9 天，其中初七为预估）总票 房将达 57.37 亿元，同比 25 年春节档（除夕至初七共 8 天，同比口径下同） 下降 39.7%，较 24 年春节档（初一至初八共 8 天）下降 28.4%；观影人次 约 1.19 亿，同降 36.2%；平均票价约 48.1 元，同降 5.3%。26 年春节档《飞 驰人生 3》以绝对优势领跑票房，其余影片票房分化较大，"口碑为王"趋 势下行业需继续提升品控和工业化水准。标的上，关注热门电影出品方和院 线龙头公司，包括大麦娱乐、万达电影。产业链标的还有博纳影业、猫眼娱 乐。 传媒 华泰研究 2026 年 2 月 23 日│中国内地 专题研究 26 年春节档票房同降约 40%，观影人次疲弱 观影人次、均价双降，或因高基数、假期出游增加、内容匹配度不足 春节档票房遇冷，观影人次疲弱 根据猫眼专业版，26 年春节档观影人次较 25 年同降 36.2%；平均票价（含 服务费）较 25 年同降 5.3%。我们认为观影人次和平均票价下降的主要原因 包括：1）25 年春节档大 IP 加持下票房创新高形成高基数；2）26 年春节 假期 ...

Market Overview - On the first trading day of the Year of the Horse, major A-share indices collectively rose, with the Shanghai Composite Index up by 1.17%, Shenzhen Component Index up by 1.82%, and ChiNext Index up by 1.76% [2] - The trading volume in the Shanghai and Shenzhen markets reached 15,210 billion yuan, an increase of 3,074 billion yuan compared to the previous trading day [2] - Over 4,200 stocks in the market experienced gains [2] Resource and Technology Stocks - Resource cyclical stocks, including oil, natural gas, gold, and chemicals, saw significant increases, with companies like Zhongman Petroleum and Hunan Silver hitting the daily limit [2] - AI-driven demand led to a surge in stocks related to optical fibers, CPO, PCB, and MLCC, with Longfei Optical Fiber hitting the daily limit and reaching a historical high [2] - The glass fiber sector was notably active, with Shandong Glass Fiber hitting the daily limit within two minutes of opening [5][6] Glass Fiber Sector - On February 24, multiple glass fiber stocks surged, with International Composite hitting the daily limit with a 20% increase, setting a new historical high [6] - Shandong Glass Fiber opened with a rapid increase, and other companies like Changhai Co., China Jushi, Honghe Technology, and China National Materials also saw significant gains [6] - Due to a shortage of specialty glass fiber cloth, manufacturers are adjusting their product structures, leading to a supply gap in traditional electronic cloth [9] MLCC Sector - The MLCC sector experienced a collective rise, with Fenghua High-Tech hitting the daily limit and Dali Kaipu reaching a "20cm" limit [10] - The demand for high-end MLCCs surged due to increased orders from AI server needs, with Murata Manufacturing facing capacity shortages [10] - TrendForce reported that major manufacturers like Murata, Samsung Electro-Mechanics, and Taiyo Yuden are operating at over 80% capacity due to high demand [10][11] Film Industry - The film sector saw a collective decline, with major companies like Light Media and Bona Film Group hitting the daily limit down [12][13] - The 2026 Spring Festival box office revenue dropped significantly, with a total of 5.752 billion yuan, and the average ticket price decreased by 6% year-on-year [17] - Despite a record number of screenings, the overall attendance rate was only 22.5%, indicating a mismatch between supply and demand in the film market [17]

Market Overview - The market opened higher on February 24, with all three major indices rising over 1%: Shanghai Composite Index increased by 1.17%, Shenzhen Component Index by 1.82%, and ChiNext Index by 1.76% [1] - Over 4,200 stocks in the market experienced gains, with sectors such as non-ferrous metals, oil and gas, optical fiber, and chemicals leading the increases [1] Sector Performance - Oil and gas stocks surged, with companies like Zhun Oil Co., Shandong Molong, Intercontinental Oil & Gas, and Zhongman Petroleum hitting the daily limit [2] - The chemical sector saw significant growth, with Meibang Co. achieving four consecutive trading limit increases, and Jinniu Chemical recording four limits in seven days [2] - The glass fiber concept remained active, with International Composites rising over 4% and achieving a historical high [2] Geopolitical Impact - The escalation of tensions between the U.S. and Iran during the A-share market's holiday period heightened concerns over potential disruptions in oil supply, contributing to price increases in non-ferrous and chemical products [2] - Precious metals also saw a rise, with Hunan Silver hitting the daily limit and several other gold-related stocks following suit. During the holiday period, global precious metal prices fluctuated, with gold rising over 7% and silver nearly 20% from February 18 to February 23 [2] Declines in Specific Sectors - The film and cinema sector faced a collective downturn, with companies like Hengdian Film, Bona Film, and China Film hitting the daily limit down [2][3][4] - Notable declines included Light Media down 18.99%, Happiness Blue Sea down 17.04%, and Bona Film down 10.02% [3][4] Hong Kong Market Performance - The Hong Kong market experienced a decline, with the Hang Seng Index falling by 1.93% and the Hang Seng Technology Index by 2.36%. Major companies like Meituan, Baidu, Tencent, and Alibaba also saw significant drops [5][6] - The total trading volume in the Hong Kong market was 138.68 billion, with net outflows of 1.22 billion from southbound funds [5]

Group 1 - The A-share film and cinema sector experienced a significant decline, with major companies like China Film, Hengdian Film, and Bona Film hitting their daily limit down, while Light Media fell nearly 20% and Happiness Blue Sea dropped over 15% [1] - The top losers included Light Media at -19.91% with a current price of 21.80, and Bona Film at -10.02% with a price of 11.49, indicating a broader downturn in the industry [2] - The total box office for the 2026 Spring Festival reached 5.752 billion yuan, contributing to an annual total box office (including pre-sales) that surpassed 8.3 billion yuan, marking a significant achievement for the Chinese film market [2] Group 2 - The Chinese film market's cumulative box office exceeded 1.2 billion USD, surpassing North America's box office performance, making it the leading single market globally [2] - The top four films included "Fast Life 3," "Silent Awakening," "Biao Ren: Wind Rises in the Desert," and "Boonie Bears: Year of the Bear," with "Fast Life 3" nearing 3 billion yuan in box office revenue, showing a clear market leader [3]

2月24日，早盘影视板块持续调整，光线传媒、中国电影、金逸影视、横店影视、博纳影业跌停，幸福 蓝海跌超15%，万达电影、上海电影、欢瑞世纪等跟跌。 异动驱动因素分析 春节档票房创新高后，市场情绪出现分化。光线传媒作为《飞驰人生3》等多部头部影片的出品方，节 前股价累计涨幅较大，节后首日部分资金选择兑现收益。 资金面短期承压明显。内部专业金融数据库显示，截至2月24日，光线传媒主力资金累计净流出514.47 万元，主力流出占比达29%，反映短期筹码松动。同时，大盘指数上涨背景下，板块资金分流加剧了个 股波动。 长期价值支撑逻辑 行业复苏趋势为长期估值提供基础。2026年春节档总票房突破56亿元，刷新场次纪录，印证国内电影市 场韧性。光线传媒深耕内容制作，参与多部系列化影片，如《飞驰人生》系列，具备持续产出爆款的潜 力。大麦娱乐灯塔专业版分析师陈晋表示，优质内容的口碑效应有望延长票房生命周期。 技术变革推动降本增效。AI工具在影视制作环节的普及，有望降低内容生产成本，提升盈利空间。公 司作为行业龙头，若能持续优化内容与运营效率，长期业绩弹性可期。需关注政策对文化产业的扶持力 度及消费者偏好的演变。 ...

股票频道更多独家策划、专家专栏，免费查阅>> 责任编辑：山上 A股市场影视动漫股跌幅进一步扩大，其中，光线传媒20CM跌停，幸福蓝海跌近18%，博纳影业、横店影 视、中国电影、金逸影视10CM跌停，上海电影、万达电影逼近跌停，欢瑞世纪、捷成股份跌超7%，华策 影视跌超5%。 | | | | | 影视动漫板块个股 | | | | --- | --- | --- | --- | --- | --- | --- | | 序号 | 代码 | 名称 | | 涨幅% ↑ | 总市值 | 年初至今涨幅% | | 1 | 300251 | 光线传媒 | 1 | -19.99 | 639亿 | 32.97 | | 2 | 300528 | 幸福临海 | Î | -17.89 | 75.23 Z | -2.89 | | 3 | 001330 | 博纳影业 | 1 | -10.02 | 158亿 | 51.18 | | 4 | 603103 | 横店影视 | 1 | -10.00 | 199亿 | 89.45 | | 5 | 002905 | 金逸影视 | 演 | -9.98 | 41.73亿 | -1.86 | | 6 | 60 ...

今日早参 2026 年 2 月 24 日 易峘 首席宏观经济学家 邮箱：evayi@htsc.com 易峘 首席宏观经济学家 邮箱：evayi@htsc.com 今日热点 宏观：美国高院驳回"特朗普关税"后的波折与推演 继美国国际贸易法院与联邦巡回上诉法院先后裁定"特朗普关税"违法后 （参见《法院裁决能阻止特朗普加征关税吗？》，2025/5/30），当地时间 2026 年 2 月 20 日（周五），美国最高法院判定特朗普依据《国际紧急经济 权力法》（IEEPA）征收的"对等关税"和"芬太尼关税"违法。如我们此前 预测，最高法院判决后，特朗普政府当日提出替代性关税政策，表示将依据 美国《1974 年贸易法》第 122 条在常规关税基础上对全球商品加征 10%的 关税，并很快次日在社交媒体 Truth Social 上表示将对部分国家关税上调至 15%，但未公布具体国家列表（参见《最高法院挑战"特朗普关税"后续如 何？》，2025/11/12）。然而，我们认为特朗普关税风波并不会由此平息，不 仅后续关税政策仍有变数，围绕已征收的大量关税返还的机制和体量也仍悬 而未决。IEEPA 关税被驳回彰显了美国"三权分立"体 ...