OPPO
Search documents
手机动辄2亿像素,照片会撑爆内存吗?
36氪· 2025-10-20 13:35
Core Viewpoint - The article discusses the impact of ultra-high pixel cameras, specifically 200 million pixels, on user experience and the smartphone industry, highlighting recent flagship releases from brands like vivo, Honor, and OPPO [5][6]. Group 1: Product Launches and Features - vivo launched the X300 Pro featuring an "85mm Zeiss 200MP APO Super Telephoto" lens, claiming full HD coverage from 24mm to 135mm [8]. - Honor's Magic8 Pro, released shortly after, includes a "200MP Super Night Telephoto" lens with 3.7x optical zoom and up to 100x digital zoom [9]. - OPPO introduced the Find X9 Pro, marketed as a "travel photography tool," with a "true 200MP telephoto lens" developed in collaboration with Hasselblad, boasting a 140% increase in light intake [9][10]. Group 2: Technical Implications of High Pixels - The transition to 200MP sensors allows for greater detail and dynamic range in photography, with the ability to achieve better image quality through ISZ zoom technology [11]. - High pixel counts significantly increase photo file sizes, with 200MP images averaging between 20MB to 60MB, raising concerns about storage capacity for users [13][15]. - Despite the increased file sizes, smartphone manufacturers are enhancing storage options, with configurations starting from 256GB and going up to 2TB [15]. Group 3: Performance and User Experience - The latest flagship chips have improved processing power, allowing users to experience minimal delays in shutter response and photo saving times, even at 200MP [16]. - The industry has shifted from focusing solely on pixel count to a more holistic approach, integrating AI capabilities to enhance image quality and user experience [19][21]. - Future smartphone designs may prioritize a balance between imaging capabilities and other features, moving away from the previous "all-rounder" concept [21].
总挤牙膏的iPhone,这次终于开了个好头
36氪· 2025-10-20 13:35
以下文章来源于金错刀 ,作者祥燎 金错刀 . 科技商业观察家。爆品战略提出者。 eSIM的出现,给了手机厂商新的希望。 文 | 祥燎 来源| 金错刀(ID:ijincuodao) 封面来源 | Apple官网 挤牙膏和砍一刀,堪称苹果近些年的两大技能。 挤牙膏的意思众所周知,而砍一刀也不难理解。从电池不可拆卸,到取消 3.5毫米耳机孔,再到取消标配充电器,苹果打着一体化、环保等名义挥起精准刀 法,不仅自己因此获利,还"带坏"了许多同行。 比起过去, 苹果今年砍掉 SIM卡这一刀,总算是有点要开个好头的样子了。 10月17日, " 史上 最薄 iPhone"iPhone Air 开启预购, 官网 五分钟售罄,多个线下店也均显示 "无货"。之所以疯抢,有个重要原因是:它是 国内首款支持 eSIM的智能手机 。 为了推广 eSIM,库克首次 在中国直播带货 , 好好吹捧了一番 iPhone Air;各大官媒集体下场宣传;国内手机厂商也一如既往地紧跟苹果脚步,最近刚发 布新机的OPPO就成为了最早支持eSIM的国产手机品牌。 eSIM ,全称为Embedded-SIM ( 嵌入式 SIM卡 ) 。 和常见的 SIM卡 ...
报告称6月份荣耀换机留存率不足两成 品牌热度与NPS表现面临挑战
Xi Niu Cai Jing· 2025-10-20 12:37
近日,OPPO首席产品官刘作虎在其微博表示透露了一份QuestMobile数据公布的典型智能终端机品牌去向榜单。 值得注意的是,在这份数据中,在反映用户忠诚度的同品牌换机比例这一指标上,荣耀的同品牌用户留存比例表现不佳,仅为18.8%,低于部分安卓同行水 平。 其实用户留存率与品牌整体的市场热度存在关联。根据世研指数发布的2025年8月3C数码品牌热度榜,荣耀在众多品牌中的排名未进入前三,其综合热度值 为1.51,落后于苹果和小米等品牌。 另外荣耀在净推荐值(NPS)方面的表现也出现波动。IDC发布的2025年上半年中国智能终端消费市场NPS研究显示,荣耀消费平板的用户净推荐值出现小 幅下滑。分析认为,忠实用户群体对于品牌舆情、产品更新节奏以及活动的变化更为敏感,品牌内部的调整同样会在短期影响用户的推荐意愿。 据IDC公布的数据,荣耀的市场份额从2024年第一季度17.1%的行业领跑水平,进入2025年第一季度,直接跌出国内手机市场前五榜单。Counterpoint Research的报告进一步显示,2025年第二季度荣耀出货量同比下滑19%,市场份额较此前再缩水2.7个百分点,降至12.8%。在高端市场,差 ...
手机eSIM商用启动,推动物联网eSIM加速实施
3 6 Ke· 2025-10-20 10:40
除手机外,蜂窝物联网也是eSIM应用的另一个主战场,而且是发展更为迅速的一个领域。目前,eSIM已广泛应用于 智能穿戴、智能表计、车联网、工业互联网等领域,为物联网各类场景网络接入提供便捷手段。从用户视角看,物联 网eSIM需求更强烈,对场景的支持更加明显。本次在对手机eSIM启动全面商用,支持eSIM整个产业链加速完善,客 观上也推动物联网eSIM进一步发展。 物联网eSIM对用户的价值明显 近期,针对eSIM的宣传较多,对于eSIM基本概念已有大量普及。eSIM作为蜂窝通信设备用户身份识别模块新的形 态,相对于实体Sim卡有多重显著优势,一个看得见的优势是支持取消卡槽,为各类终端节省出一定空间,为设备的 小型化设计、散热等带来实实在在的好处;另外,传统Sim卡依赖金属触点,在频繁震动、高温高湿、盐雾等恶劣场 景下,容易造成Sim卡接触不良或氧化,从而导致通信中断,而eSIM作为嵌入式的模组,在这方面可靠性大大提升。 除了这些显而易见的好处外,eSIM还有诸多隐形优势,节约供应链物流成本较为典型,因为无需实体Sim卡,可以大 大简化卡片的制作、包装、物流、库存等环节,节约相关厂商成本。用户也可以获得"无感" ...
中国光学传感器龙头冲刺港股,聚芯微为何能让OPPO、华为、小米、字节“同框”?
Zhi Tong Cai Jing· 2025-10-20 08:51
Core Viewpoint - Wuhan Juxin Microelectronics Co., Ltd. (Juxin Micro) has submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on its rapid growth in the optical sensor market, where it ranks third globally and first in mainland China [1][2]. Financial Performance - Juxin Micro's revenue is projected to grow from approximately 127 million RMB in 2022 to 667 million RMB in 2024, showcasing strong growth momentum [1][2][13]. - The company is expected to achieve a net profit of approximately 9.73 million RMB in 2024, marking a turnaround from losses in previous years [1][2][15]. - For the first half of 2025, Juxin Micro anticipates a revenue of 400 million RMB, reflecting a year-on-year growth of 53.85% [2][15]. Product Lines and Market Position - Juxin Micro's product lines include smart perception, machine vision, and imaging technology, with smart perception accounting for 86% of revenue in 2024 [5][11]. - The company has achieved significant market share, with 11.2% in the optical sensor sector, 8.3% in smart audio amplifiers, and 4.1% in vibration sensing [5][7]. - Juxin Micro's optical sensing products are expected to see explosive growth, with revenues projected to reach approximately 300 million RMB in 2024 [13]. Shareholder Structure and Financing - Notable shareholders include OPPO, Huawei, Xiaomi, and ByteDance, indicating strong ties with leading consumer electronics brands [2][10]. - Juxin Micro has completed ten rounds of financing since its establishment, with a post-financing valuation of 5.31 billion RMB as of June 2025 [8][10]. Market Trends and Growth Drivers - The global smart perception chip market is in a growth phase, with a projected compound annual growth rate (CAGR) of 7.3% from 2024 to 2029 [17][20]. - The demand for optical sensors and smart audio products is expected to grow significantly, driven by the proliferation of smart devices and consumer demand for enhanced perception capabilities [17][20]. Competitive Landscape - Juxin Micro operates in a highly competitive environment, with significant market shares held by foreign companies in various product lines, highlighting the potential for domestic market share growth through localization [20][21]. - The company’s reliance on a limited number of major customers and suppliers poses a risk, as revenue from the top five customers accounted for 99.7% in 2022, though this has decreased over time [21][22].
新股前瞻|中国光学传感器龙头冲刺港股,聚芯微为何能让OPPO、华为、小米、字节“同框”?
智通财经网· 2025-10-20 08:15
Core Viewpoint - Wuhan Juxin Microelectronics Co., Ltd. (Juxin Micro) has submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on its rapid growth in the optical sensor market, where it ranks third globally and first in mainland China [1][2]. Financial Performance - Juxin Micro's revenue is projected to grow from approximately 127 million RMB in 2022 to 667 million RMB in 2024, showcasing strong growth momentum [1][12]. - The company is expected to achieve a net profit of approximately 9.73 million RMB in 2024, marking a turnaround from losses in previous years [1][12]. - For the first half of 2025, Juxin Micro's revenue is anticipated to reach 400 million RMB, reflecting a year-on-year growth of 53.85% [2][15]. Product Lines and Market Position - Juxin Micro's product lines include intelligent perception, machine vision, and imaging technology, with intelligent perception accounting for 86% of revenue in 2024 [5][12]. - The company has achieved significant market share, with 11.2% in the optical sensor sector, 8.3% in smart audio amplifiers, and 4.1% in vibration sensing [5][7]. - Juxin Micro's optical sensing products are expected to see explosive growth, with revenues projected to increase from 11,000 RMB in 2022 to 300 million RMB in 2024 [13][20]. Shareholder Structure and Financing - Notable shareholders include OPPO, Huawei, Xiaomi, and ByteDance, indicating strong ties with leading consumer electronics brands [2][10]. - Juxin Micro has completed ten rounds of financing since its establishment, with a post-financing valuation of 5.31 billion RMB as of June 2025 [8][10]. Market Trends and Growth Drivers - The global smart perception chip market is in a growth phase, with a projected compound annual growth rate (CAGR) of 7.3% from 2024 to 2029 [17][20]. - The demand for optical sensors and smart audio products is expected to grow significantly, driven by the proliferation of new smart devices and consumer demand for enhanced sensing capabilities [17][20]. - Juxin Micro's strategic focus on product diversification and technological innovation positions it well to benefit from the ongoing trend of domestic substitution in the semiconductor industry [11][21]. Competitive Landscape - The optical sensor market is characterized by high foreign market concentration, with leading companies holding significant market shares, indicating a potential opportunity for Juxin Micro to capture market share through domestic production [20][21]. - Juxin Micro's reliance on a limited number of major customers and suppliers poses a risk, as revenue from the top five customers accounted for 99.7% in 2022, though this percentage is decreasing [22].
急于IPO的荣耀,开始“邪修”
3 6 Ke· 2025-10-20 07:40
追溯手机的发展史,50余年来的变革不可谓不惊人。 从板砖一样的"大哥大"到薄如蝉翼的iPhone Air,手机工业设计变化的背后,实际上是技术引领的逻 辑。 模拟时代,手机更像是独立的座机话筒,重量超过1公斤;数字技术(GSM、CDMA)的到 来,让手机体积大幅缩小,还带来了翻盖、滑盖、旋转等设计,亦有如黑莓 (BlackBerry)、诺基亚9210等类PC的设计创新。直到2007年,史蒂夫·乔布斯(Steve Jobs)从口袋中掏出iPhone,不仅将手机带入多点触摸时代,更是开创了智能操作系统引领 的逻辑。 iPhone无疑是创新的里程碑,但也将手机设计限制在"直板+大屏"的形态。虽然近年来折叠屏试图打破 桎梏,但明显的折痕、糟糕的耐用性使其尚无法普及。来到AIGC时代,手机形态还能改变么、怎么 变?荣耀试图给出答案。 今年3月,荣耀CEO李健提出"阿尔法战略",计划五年投入百亿美元,聚焦AI终端生态建设。在Magic8 系列发布会上,该战略的首款机型以"One More Thing"的形式出现——荣耀Robot Phone。"Robot Phone 将成为荣耀未来AI终端的种子",李健如是说。据悉,该机 ...
全球影像,进入中国时间
雷峰网· 2025-10-20 04:06
Core Viewpoint - The article emphasizes the transformation of the imaging industry, highlighting China's emerging dominance in this sector through technological advancements and market dynamics [1][2]. Group 1: Evolution of the Imaging Industry - The imaging industry has undergone significant changes, transitioning from traditional camera dominance to mobile imaging, driven by technological breakthroughs and market demands [2][3]. - The shift from cameras to smartphones as the primary imaging device marks the third transition in the industry, with Chinese companies leading this change [7][8]. - The global camera sales peaked at 120 million units in 2010 but are projected to decline to 8.3 million units by 2024, while smartphone shipments are expected to rise from 297 million units in 2010 to 1.24 billion units by 2024 [5][6]. Group 2: Technological Advancements - The rapid iteration of smartphone sensors, particularly the transition from CCD to CMOS technology, has allowed for significant advancements in pixel density and processing speed [9][10]. - The processing capabilities of smartphones have surpassed those of traditional cameras, with smartphones utilizing advanced 3nm/5nm chips for complex image processing, while cameras often rely on older technology [11][12]. - The integration of a complete ecosystem for mobile imaging, including shooting, processing, and sharing, has created a unique advantage for Chinese companies in the imaging market [13][14]. Group 3: China's Competitive Advantages - China's massive mobile imaging market is a key driver of innovation and investment, fostering a robust supply chain and manufacturing capabilities [16][17]. - The vertical integration of the supply chain in China enhances efficiency and reduces costs, allowing for rapid innovation and responsiveness to market demands [18][19]. - The combination of AI and large-scale manufacturing capabilities in China supports the development of advanced imaging technologies and products [21][22]. Group 4: User-Centric Innovation - The focus on user needs drives innovation in the imaging sector, with companies like OPPO leveraging consumer insights to enhance product offerings [29][30]. - OPPO's Find X9 series exemplifies the integration of high pixel counts with superior image quality, addressing specific user demands for clarity and emotional resonance in photography [32][33]. - The article highlights the importance of understanding user behavior and preferences in shaping the future of imaging technology [30][31]. Group 5: Future Outlook - The article concludes with a positive outlook for China's imaging industry, anticipating significant advancements and global recognition in the coming decade [51].
耳夹耳机增速是行业五倍
Jing Ji Guan Cha Wang· 2025-10-20 02:57
Core Insights - The ear clip market is projected to see a 41% year-on-year increase in shipment volume, reaching 6.51 million units in the first half of 2025, marking it as a new growth engine for the industry [1] - Huawei's FreeClip2 ear clip headphones achieved over 80,000 units in pre-sales within the first hour, showcasing its appeal as a "phenomenal hit" through innovative aesthetics and acoustic technology [1] - The product is set to officially launch on October 20, integrating chip technology and acoustic algorithms to provide a clear listening experience across various scenarios, shifting the industry focus from "parameter competition" to "experience competition" [1] Market Share - Edifier holds a market share of 21.0% - Sony accounts for 13.0% - Bose has a share of 8.8% - Philips represents 3.8% - OPPO has a market share of 2.9% - Shokz (韶音) holds 2.3% - Sena (塞那) and Honor (荣耀) each have shares of 1.3% and 1.2% respectively - Other brands collectively account for 1.6% [4]
消电ETF(561310)盘中涨超3%,消费电子3D打印与AI需求共振
Mei Ri Jing Ji Xin Wen· 2025-10-20 02:47
Core Insights - The consumer electronics ETF (561310) rose over 3% in early trading on October 20, indicating positive market sentiment towards the sector [1] - The successful application of folding machine hinges by Honor and OPPO, along with increased investment from Apple, is accelerating the penetration of 3D printing in the consumer electronics field, suggesting a potential new era for 3D printing applications [1] - AI demand continues to exceed expectations, with TSMC emphasizing tight capacity and expansion plans for Cowos extending to 2026, indicating a significant increase in value across servers, chips, and storage due to the AI wave [1] Industry Trends - Counterpoint Research forecasts a 50% year-on-year increase in global AR smart glasses shipments in the first half of 2025, highlighting the growing importance of edge AI in devices like headphones and glasses [1] - Samsung Electronics is benefiting from a recovery in demand for memory chips, reporting over a 30% increase in operating profit for the third quarter, while upstream sectors such as passive components and testing are also showing signs of recovery [1] ETF and Index Overview - The consumer electronics ETF (561310) tracks the consumer electronics index (931494), which includes publicly traded companies involved in the manufacturing and sales of smartphones, home appliances, and wearable devices, reflecting the overall performance of the tech consumer sector [1] - The index is characterized by high growth potential and volatility, effectively capturing market dynamics within the consumer electronics industry [1]