证券代码：600859 证券简称：王府井 编号：临 2025－047 王府井集团股份有限公司 关于召开 2024 年度暨 2025 年第一季度业绩说明会的公告 会议召开方式：上证路演中心视频直播和网络互动 投资者可于 2025 年 06 月 06 日（星期五）至 06 月 12 日（星期四）16:00 前 登录 上 证路 演 中心 网 站首 页 点击 " 提 问预 征 集" 栏 目或 通 过公 司 邮箱 wfjdshh@wfj.com.cn 进行提问。公司将在说明会上对投资者普遍关注的问题进行回 答。 王府井集团股份有限公司（以下简称"公司"）分别于 2025 年 4 月 26 日、2025 年 4 月 30 日发布公司 2024 年年度报告及 2025 年第一季度报告，为便于广大投资者 更全面深入地了解公司 2024 年度及 2025 年第一季度经营成果、财务状况，公司计 划于 2025 年 06 月 13 日下午 13:00-14:45 举行 2024 年度暨 2025 年第一季度业绩说 明会，就投资者关心的问题进行交流。 一、说明会类型 本次投资者说明会以视频结合网络互动召开，公司将针对 2024 年度 ...

Core Insights - The 2024 China Shopping Center Enterprise TOP100 list has been released, highlighting the leading companies in the industry [1][2] - The industry is transitioning from a development-driven model to an operation-driven model, with over 400 new shopping centers expected to open nationwide in 2024 [2] Group 1: Industry Overview - The top ten companies in the 2024 China Shopping Center Enterprise TOP100 include Zhuhai Wanda Commercial Management Group, Injoy Group, New Town Wuyue Commercial Management Group, China Resources Vientiane Life, and others [1] - As of December 31, 2024, the TOP100 companies operate 3,067 shopping centers, covering a total construction area of approximately 33.906 million square meters, with an average project size of 105,000 square meters [1] Group 2: Market Dynamics - The concentration of leading shopping center enterprises is increasing, with the top four companies each operating over 100 shopping centers, collectively accounting for 33.4% of the total projects in the TOP100 [2] - The top five groups for new shopping center openings in 2024 are Zhuhai Wanda (25 centers), China Resources Vientiane Life (21 centers), New Town Wuyue (15 centers), Longfor Group (10 centers), and China Merchants Commercial Management (10 centers) [2] - For 2025, the companies with the highest planned openings include Zhuhai Wanda (30 centers), Aegean Group (13 centers), Longfor Group (12 centers), China Merchants Commercial Management (10 centers), and Injoy Group (9 centers) [2]

Core Viewpoint - Chinese consumers are increasingly prioritizing cost-effectiveness, leading to a decline in high-end retail and dining while benefiting budget-friendly businesses like coffee shops and chain hotels [1][2][4]. Group 1: Consumer Behavior Trends - There is a notable shift in consumer preferences towards affordable and value-for-money options, impacting high-end restaurants and luxury goods negatively [1][2]. - The first quarter of 2025 saw a 4.6% year-on-year increase in retail sales, down from around 10%, indicating a slowdown in consumer spending [1]. - High-end dining establishments, such as Quanjude, reported a 7% decline in revenue, attributed to reduced banquet demand and economic downturns [1]. Group 2: Impact on Specific Companies - Chow Tai Fook, a major jewelry retailer, experienced a 12% drop in sales, with its mainland China stores seeing five consecutive quarters of decline [2]. - Shanghai Jin Jiang International Hotel reported a 43% occupancy rate for high-end hotels, lower than the 56% for budget hotels, with an 8% decline in sales and an 81% drop in net profit [2]. - Luckin Coffee, the largest chain in the coffee sector, saw a 41% increase in sales, significantly outperforming Starbucks' 5% growth in China [2]. Group 3: Broader Economic Implications - The economic downturn is prompting a rise in budget-oriented businesses, reminiscent of trends seen in Japan during its economic struggles [4]. - The Chinese government is focusing on boosting personal consumption, which accounts for about 40% of GDP, with measures like "trade-in subsidies" set to launch in 2024 [3]. - Despite some positive indicators, concerns about high youth unemployment and an aging population continue to cast doubt on a full recovery in consumer spending [3].

Core Viewpoint - Beijing Friendship Store is undergoing a significant renovation to revitalize its business model and attract more consumers by introducing diverse service offerings alongside traditional retail [1][6][8]. Group 1: Renovation and New Offerings - The renovation includes the introduction of a medical beauty institution, a dental hospital, and a youth travel agency, enhancing the service-oriented business model [1][3]. - The project features the first physical store of "Super Zhuangzhuang," which specializes in second-hand luxury goods and electronic products, attracting a steady flow of customers since its opening [3][4]. - The "Friendship Garden" area has been transformed into a popular social spot with various dining options, contributing to the overall consumer atmosphere [4][6]. Group 2: Strategic Positioning and Market Competition - The store is strategically located along Chang'an Avenue, benefiting from high foot traffic and consumer potential, which is crucial for its competitive positioning [4][8]. - The renovation aims to enhance the store's brand uniqueness, service quality, and marketing activities to compete effectively with other commercial entities in the CBD area [1][8]. - The project is part of a broader trend of upgrading traditional commercial spaces in the CBD, with other nearby projects also undergoing significant transformations to attract consumers [8][9]. Group 3: Future Development Plans - Future plans include hosting diverse cultural events such as fashion shows, music festivals, and art exhibitions, aiming to create a vibrant community space [7][8]. - The store's design will focus on a garden-style ecological layout, enhancing the shopping experience and promoting cross-industry collaborations [7][8]. - The expected reopening in the second half of the year will mark a new chapter for the Friendship Store, positioning it as a cultural and commercial hub [6][7].

Group 1 - The Wuhan city duty-free store, operated by Wushang Group and Wangfujing, officially opened on May 30, marking the first new city duty-free store in the country since the new policy was introduced in August last year [1][2] - The store is expected to cater to the consumption needs of over 2 million international travelers annually in Hubei, supporting Wuhan's goal of becoming an international consumption center [3][4] - The store covers an area of 1,818 square meters and has signed contracts for over 100 international brands, offering a variety of products including cosmetics, wines, electronics, and cultural creative products [2][3] Group 2 - The first order was completed within half an hour of the store's opening, showcasing immediate consumer interest, with a Russian traveler purchasing a translation device at a discounted price [3] - The store has met customs regulatory requirements, with nearly 200 cameras installed to ensure the safety of the duty-free product chain [3][4] - Wushang Group has been diversifying its business model, exploring various economic sectors, and reported a revenue of 1.787 billion yuan in Q1, a decrease of 8.62% year-on-year, while net profit increased by 2.85% to 143 million yuan [4]

Core Insights - The newly opened duty-free store in Wuhan, operated by Wangfujing Group and Wushang Group, is the first of its kind in the country following the recent policy changes by the Ministry of Finance and other departments [1][2] - This store is a significant step in expanding inbound consumption in Hubei province and marks an important milestone in Wuhan's development as an international consumption center [1] Company Overview - The duty-free store is located on the sixth floor of Wushang MALL, a high-end shopping center in Central China, which is expected to attract over 32 million visitors in 2024 and achieve sales exceeding 10 billion [1] - The joint venture has signed contracts for over 100 international brands, covering a wide range of product categories, and features local cultural products to promote domestic brands internationally [1] Operational Highlights - The company has developed a unique itinerary verification system for a seamless shopping experience for foreign tourists, ensuring efficient and secure product pickup in compliance with customs regulations [1] - The store successfully passed customs inspection on May 16, confirming that its sales area and regulatory warehouse meet the necessary requirements [1] Market Impact - The project is expected to cater to the consumption needs of over 2 million international travelers annually in Hubei, reinforcing Wuhan's position as a central international consumption hub [2] - The establishment of the duty-free store aligns with the government's initiative to set up one store in each of eight designated cities, enhancing the accessibility of duty-free shopping for international travelers [2]

Group 1: Holiday Sales Performance - During the Dragon Boat Festival holiday from May 31 to June 2, 2025, monitored retail sectors in Beijing achieved sales of 4.18 billion yuan, a year-on-year increase of 1.6% compared to the same period in 2024 [1] - Key commercial districts in Beijing recorded a total of 23.28 million visitors during the holiday, representing a year-on-year growth of 2.1%, with nighttime foot traffic increasing by 25.7% to 12.54 million [1] - The total consumption amount in these districts reached 6.62 billion yuan, showing a year-on-year growth of 0.8% [1] Group 2: Consumer Engagement Activities - Over 300 promotional activities were organized in Beijing during the holiday, integrating traditional customs and children's experiences to attract visitors [2] - Major shopping centers featured various IPs such as Ultraman and Peppa Pig, enhancing the holiday experience for families [2] - Interactive events like "Find the Weasel" and themed exhibitions contributed to increased foot traffic and sales in malls [2][3] Group 3: Dining Sector Growth - Restaurants capitalized on the "childlike economy" by launching themed activities, leading to significant sales increases, with some traditional restaurants seeing over 50% growth in sales during the first two days of the holiday [7] - Notable dishes from famous restaurants, such as squirrel fish and dumplings, became popular among families, enhancing the cultural dining experience [7][8] - The holiday saw a surge in visitors at dining establishments, with many families choosing traditional restaurants for both food and cultural engagement [7][9] Group 4: Tax Refund Services - Beijing has expanded its "immediate refund" service for foreign tourists, allowing them to process tax refunds conveniently in shopping areas, which is expected to boost inbound consumption [5][6] - During the holiday, 70 tax refund stores in Beijing reported sales of 7.79 million yuan, marking a year-on-year increase of 32.7% [6] Group 5: Cultural and Entertainment Activities - The first Museum Season launched before the holiday featured a series of exhibitions and activities, significantly contributing to consumer interest and engagement [9] - Various cultural events, including dragon boat races and traditional performances, were organized, enhancing the festive atmosphere and attracting more visitors [10] - The integration of cultural and entertainment activities led to a notable increase in consumer spending, with cultural entertainment spending rising by 7.6% year-on-year [11]

Core Points - Beijing has launched its first batch of "immediate refund" tax refund points for departing tourists at Wangfu Central Plaza, allowing foreign visitors to process tax refunds conveniently while shopping in major commercial areas [2][3] - The range of refundable products includes cosmetics, clothing, children's toys, luggage, mobile phones, and pharmaceuticals, enhancing the shopping experience for international tourists [2] - The new tax refund process allows tourists to receive refunds at the point of purchase rather than at the airport, significantly reducing the cash flow cycle for foreign visitors [2][4] Industry Impact - The "immediate refund" service has expanded to over 100 international brands and traditional Chinese brands in the Wangfujing area, promoting the development of the "first store economy" in Beijing [3] - The establishment of the centralized refund point at Wangfu Central Plaza marks a significant increase in the number and concentration of tax refund shops, facilitating a seamless connection between tourism, consumption, and tax refund services for international travelers [4] - The initiative is part of a broader strategy to enhance Beijing's status as an international consumption center, with recent openings of new dining and retail establishments in the Wangfujing area [3][4]

Core Insights - The rise of "China Shopping" follows the popularity of "China Travel," with a significant increase in foreign tourists and their spending in China [1][3] - The variety and quality of Chinese products, from traditional items to modern gadgets, are attracting foreign consumers [2][5] Group 1: Market Trends - In 2022, China received 26.94 million foreign tourists, a 96% increase year-on-year, with total spending reaching $94.2 billion, up 77.8% [1] - The demand for practical and high-quality "Made in China" products is growing, with categories like clothing, toys, and electronics seeing strong sales [2][5] Group 2: Consumer Experience - Shopping is a vital part of the travel experience, with policies enhancing the convenience for foreign tourists, leading to a 40.2% increase in foreign visitors in Q1 of this year [3] - The optimization of tax refund policies has reduced shopping costs for foreign tourists, with the threshold for tax refunds lowered from 500 RMB to 200 RMB [4] Group 3: Growth Potential - The share of inbound consumption in China's GDP is approximately 0.5%, indicating significant growth potential compared to 1% to 3% in other major countries [5] - Recommendations for enhancing the shopping experience include improving payment convenience, standardizing products and services, and increasing language support for foreign tourists [5][6]

Core Viewpoint - The opening of Wuhan's first city duty-free shop marks a significant development in China's retail landscape, following new policies from the Ministry of Finance and other departments aimed at enhancing international travel shopping experiences [1][2]. Group 1: Store Overview - The Wuhan city duty-free shop, operated by Wangfujing and Wushang Group, spans over 1,800 square meters and features areas for duty-free products, taxable goods, and a tea break zone [1]. - The store offers a variety of products including cosmetics, 3C digital products, international luxury accessories, beverages, and domestic cultural creative items [1]. - The store is designed for international travelers who are departing within 60 days and requires valid travel documents and tickets for purchases [1]. Group 2: Market Context - The establishment of city duty-free shops is part of a broader initiative to set up one shop each in eight cities, including Wuhan, Guangzhou, Chengdu, and others, enhancing the shopping experience for international travelers [2]. - The location of the duty-free shop in a commercial hub is strategic, allowing for a more relaxed shopping experience compared to airport duty-free stores [2]. - The Wushang Mall is projected to attract over 32 million visitors in 2024, positioning it as a high-end consumption landmark in Central China [2]. Group 3: Product Offerings and Innovations - The store features a taxable goods area showcasing popular domestic brands and over 200 types of traditional handicrafts from Hubei, promoting local culture [3]. - A self-developed itinerary verification system has been implemented to ensure a smooth shopping experience for foreign tourists [3]. - The store has passed customs inspection and is equipped with nearly 200 surveillance cameras to ensure the security of the duty-free product chain [3]. Group 4: Broader Implications - The opening of the duty-free shop is expected to meet the consumption needs of over 2 million international travelers annually in Hubei, reinforcing Wuhan's position as a central international consumption hub [3]. - Other cities approved for new city duty-free shops, such as Chengdu and Changsha, are also progressing towards their operational goals within the year [4].